McKenzie Partners

BACKGROUND

Please describe your company and position.

I am the Director, Client Services. of Robert Bryden Lawyers Pty Ltd

Describe what your company does in a single sentence.

Personal Injury Law Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire McKenzie Partners to accomplish?

• Customer acquisition
• Brand awareness

SOLUTION

How did you find McKenzie Partners?

Other

Why did you select McKenzie Partners over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from McKenzie Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full review and rebuild of our website to create relevant content for customer engagement through to enquiry to form completion to client conversion.

Full digital strategy for customer acquisition

Media planning and buying - radio and regional TV

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic.    Delivered test, learn and refine strategies across specific product streams and customer segments.   Provide cost effective solutions across media spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

McKenzie Partners has a great team with minimal staff turnover.  In the 5 years we have been working with McKenzie we have had the same Account team which let's face it is so important for consistency and comraderie and delivering results together.  Enthusiastic team who always over deliver, if there is a question no matter how trivial it is answered promptly.  We are approached regularly by Agencies with offers to try them and always decline.  No need when you have the best!

What was your primary form of communication with McKenzie Partners?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There are two stand outs for us, not one:-

1) Comradrie and availability to their clients 24/7.   

2) Knowledge base and can do attitude. 

Are there any areas for improvement or something McKenzie Partners could have done differently?

I don't have any feedback re doing something different.  It all works from where we sit.

BACKGROUND

Introduce your business and what you do there.

I’m the department manager of Jowett Motor Group, a family-owned automotive retail group operating award-winning BMW, MINI, Honda, Geely, and Chery dealerships across Victoria, South Australia, and the ACT, providing sales and service for leading car brands in Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with McKenzie Partners?

We needed help with our digital marketing and creative asset(s) creation.

SOLUTION

What was the scope of their involvement?

McKenzie Partners provides full end-to-end digital marketing services, from conceptualization to execution of our retail campaigns. The team also provides post-reporting and follow-up. The team focuses on Google services and creative work.

What is the team composition?

We work with 2–5 members of McKenzie Partners’ team.

How did you come to work with McKenzie Partners?

Someone referred McKenzie Partners to us. We chose them over other options because they had high ratings, their company values aligned with ours, and they were the best at being at the forefront of all trends.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

McKenzie Partners has delivered tangible results and leads to our business. The team has improved our digital visibility and exposure for our brands. Specifically, they’ve enhanced our digital footprint for our brands by 200% by implementing their digital strategies. As a result of the increased website traffic, the quality and caliber of leads and conversions have been better.

How did McKenzie Partners perform from a project management standpoint?

McKenzie Partners always delivers on time; they go above and beyond. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

The talent they have on their team is impressive, especially Maika (Head of Operations). She is truly the best in the business.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the group marketing manager for Queensland at Eagers Automotive Limited, a leading automotive retail group in Australia and New Zealand. We operate dealerships that sell new and used vehicles, provide servicing and parts, and facilitate finance across a wide range of automotive brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with McKenzie Partners?

Eagers Automotive Queensland required a marketing partner that could support the scale and complexity of our operations. We engaged McKenzie Partners to complement our internal marketing team with specialist expertise in media buying, digital strategy, campaign execution and creative services. We needed an agency capable of managing large-scale, multi-brand campaigns while helping us maximise marketing performance and drive consistent sales and aftersales outcomes across our dealership network.

SOLUTION

What was the scope of their involvement?

We’ve hired McKenzie Partners as a full-service digital and traditional media buying agency. They also work with OEM partners and have strong automotive experience. The specific goal is to provide the brief and get to the market fast to drive inquiries through sales, service, and our parts departments in Queensland. McKenzie Partners works with our internal marketing team to deliver digital and traditional campaigns to over 200+ dealerships within our Queensland network, driving clicks, reach, and leads to our dealership operation. They help us purchase media at competitive rates through Meta, Google, YouTube, Carsales, billboard advertising, and radio advertising.

What is the team composition?

We work with 2–5 teammates from McKenzie Partners with regular meetings with the senior leadership team. 

How did you come to work with McKenzie Partners?

We found them through our company’s tender process and industry. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in November 2020 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

McKenzie Partners’ work has led to vehicle sales and our constant presence in the market and advertising of our stock. Our website traffic has increased from 3,000 visitors per month to around 10,000 per dealership website. They also contribute to an increase vehicle sale, vehicle servicing and leads when we run campaigns / sales events. 

How did McKenzie Partners perform from a project management standpoint?

McKenzie Partners’ project management is professional. Their communication is always good, and they deliver on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

McKenzie Partners’ knowledge and understanding of the automotive industry and how to apply it to strategy are impressive within the confined timeframes. 

Are there any areas they could improve?

Nothing that I feel can be improved at this stage.