MaxMedia

BACKGROUND

Please describe your company and your position there.

Chief Marketing and Sales Officer for a consumer health company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MaxMedia?

Digital site/platform/channel development, digital experience development for omnichannel presentation (i.e., digitally enhanced kiosks)

What were your goals for this project?

Dramatically enhance the digital experience to improve conversion on-site and thru mobile, as well as enhance acquisition funnel for the brand with digitally enhanced physical presence kiosks / experiential marketing tools.

SOLUTION

How did you select this vendor?

MaxMedia has presented themselves as a competent, digitally savvy and experience-oriented agency, and their preparation as well as proposal set a high bar in comparison to their peer group.

Describe the project and the services they provided in detail.

MaxMedia designed and implemented our website (desktop + mobile), mobile app, and digitally enhanced physical presence kiosks. Their work included various rounds of research, user testing, and validation, which have proven to be an essential ingredient for their success.

What was the team composition?

MaxMedia team was a diverse group of individuals with strategy, design, customer experience, engineering, and implementation skills. They exhibited harmony and open-minded approach to learning from users and each other along the way.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We've drastically increased conversion rates for the digital platforms, reduced bounced rates and with an extensive suite of data acquisition tools deployed improved retention rate to lead the industry.

How was project management arranged and how effective was it?

Project Management was timely and the team consistently delivered above expectations. Project Manager assigned for the project has done a great job keeping things on track and distributed information effectively to all stakeholders with insightful and proactive updates.

What did you find most impressive about this company?

Their power to imagine and implement digital experiences in expected formats is unprecedented.

Are there any areas for improvement?

I have found MaxMedia on target with our needs, however, I can imagine them expanding offerings towards ad buying and digital marketing to offer adjacent services.

BACKGROUND

Introduce your business and what you do there.

I am a senior project manager with AT&T’s global business operations department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MaxMedia?

We are trying to put our customers’ feedback and data in one centralized web application. This would allow the entire business to access feedback from the customer. Our president wanted to change the focus of our company to a more customer-centric model, so we needed to release an MVP with customer data to reflect that switch.

SOLUTION

What was the scope of their involvement?

Their team builds a web application for customers to submit feedback. The site was built with React, HTML, and JavaScript. MaxMedia does all design work and a vast majority of the frontend work from the ground up. AT&T provides the backend data and content, but did not supply any wireframes.

What is the team composition?

We work with at least a dozen MaxMedia members. We have one centralized project manager, 1–2 UI developers, and two client-facing developers.

How did you come to work with MaxMedia?

I had an established relationship with MaxMedia working on projects in digital marketing and retail marketing. I already knew they were a quality partner that has delivered award-winning design and implementation.

How much have you invested with them?

We’ve invested $1.5 million with them.

What is the status of this engagement?

They began work in October 2018. We released a beta launch in June 2019, and the project is still ongoing. MaxMedia is providing support and enhancements to the product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site services 10,000 unique customers and has 75,000 hits within two months of launch. We’ve had great adoption among customers; people are using it like crazy. They have fostered a smooth adoption of a cultural transformation to a customer-centric focus. We plan on doing more work with them next year because of their success.

How did MaxMedia perform from a project management standpoint?

Project management is excellent; Lauren Harms (Project Manager, MaxMedia) is probably the best I’ve ever worked with. They operate with agile sprint development. They do a good job of setting expectations, reviewing the customers’ stories, and asking the right questions. When we request changes or need bug fixes, they let us know when it could be delivered and response extremely fast.

What did you find most impressive about them?

The UI/UX is at a high level and functions well. They built a very user-friendly application.

Are there any areas they could improve?

Not really. Some small improvements could be done from a QA perspective to patch a few things before it’s sent to us.

Do you have any advice for potential customers?

I would say don’t be extremely prescriptive with your requirements. I’d let them have an overarching user story and problem to solve, and then let them have creative freedom. You want to hone in on what you’re trying to solve instead of telling them what to create.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product management for enterprise software at Digi International. I manage both the software and firmware on our mobile and web apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MaxMedia?

We engaged MaxMedia for help with UI/UX design on our web apps.

SOLUTION

What was the scope of their involvement?

We primarily worked with them on UI design, but we also wanted to dive deeper with UX. Our web device management portal was tired, complex, and not intuitive for our users. We needed to refresh the look and feel of the app as well as the UI/UX. The portal is for device management, which can include enterprise connectivity, mass deployments, or functionalities related to the transportation industry. This was a considerable undertaking, so we brought on MaxMedia using an agile development methodology. 

We started with an investigation and discovery phase. After gathering information regarding our need, they broke the work up into several individual sprints. Those entailed user interviews, internal feedback, and the development of the UI/UX based on our recommendations. We met with them weekly to adjust goals and evaluate progress. They offered to handle some development work as well, but we decided to focus exclusively on UI/UX.

What is the team composition?

In total, I worked with five of their team members, but I interfaced with four of them most frequently. There was a UI designer, a UX designer, a project manager, and a technical director. 

How did you come to work with MaxMedia?

One of the developers here in Tampa worked with MaxMedia in a prior role. That project yielded great results, so I reached out. After some interviewing, we decided that we liked what we heard, even though they didn’t have considerable experience working in our industry. Still, we were very impressed with their portfolio, so we decided to move forward with them.

How much have you invested with them?

Over the course of the project, we spent just under $250,000. 

What is the status of this engagement?

The project lasted from December 2018–May 2019, but we hope to re-engage with them once we secure funding in our next fiscal year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because this project wasn’t pushed to production and the team only provided upfront design work, it’s difficult to measure their impact. However, we received great feedback from our developers on the quality of their work. Additionally, everything was clear and laid out during our weekly sprint review meetings, giving me confidence in the quality of their work. In fact, necessary changes in their design work were minimal. While there were some aspects we asked them to change, they were usually on point in early iterations. We asked them to take a blue sky approach, and they exercised their creative choice very well. 

How did MaxMedia perform from a project management standpoint?

They were on top of tasks and very organized. However, they seemed to underestimate the scope of this undertaking, likely because they’re pretty new to device management projects. I appreciated them being upfront with their experience, while still making sure we were on-task every week. 

What did you find most impressive about them?

In the past, we’ve always handled UI/UX in-house. I was most impressed with the depth of experience they have working across various industries. As such, they were able to offer creative, fresh ideas that weren’t necessarily centered around tech. While we initially were concerned about this, it was refreshing to open the door to their creativity, allowing them to bring more innovative approaches to the table.

Are there any areas they could improve?

Aside from the fact that they underestimated the magnitude of a device management project, I think they did a great job. In the future, it would be great if they could be upfront with their industry experience levels in the discovery phase.

Do you have any advice for potential customers?

Make sure to communicate the magnitude of your project to ensure MaxMedia is right for the job. But, with the deliverables they presented, I’m confident in saying that their skills are great.

BACKGROUND

Please describe your company and position.

I am the Executive Vice President of Marketing of U.S. Multimodal Group

Describe what your company does in a single sentence.

Nationwide network of logistics and drayage companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MaxMedia to accomplish?

• USMMG was looking to create a more professional web presence that better represents the breadth of services of the rapidly expanding organization.

SOLUTION

How did you find MaxMedia?

Referral

Why did you select MaxMedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MaxMedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding of corporate website for holding company. Site structure, design and build.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Executed timeline and deliverables per expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, project manager was very communicative about timelines and goals.

What was your primary form of communication with MaxMedia?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their personal touch, emphasizing responsiveness and flawless execution of our goals.

Are there any areas for improvement or something MaxMedia could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Vp fo Sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MaxMedia?

Redesign website

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience, past work, reputation

Describe the project in detail and walk through the stages of the project.

Reviewed business needs, reviewed designs, refined UX.

How many resources from the vendor's team worked with you, and what were their positions?

5 resources, UX, web design, management

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great design, well organized,

How effective was the workflow between your team and theirs?

Effective workflow and communication.

What did you find most impressive or unique about this company?

We were impressed with their experience, designs, and expertise.

Are there any areas for improvement or something they could have done differently?

nothing comes to mind