What was the scope of their involvement?
MaxMedia did work for us on a new company that we started called Post-Office Cowork. They helped us refine our business model through user research, as well as through our app’s UX and design.
They have a product called Unicorn Rescue that brings a product from concept to prototype in five days, which intrigued me. We started with user research on the first day, and they worked with us to figure out a target market and then gather a sample of relevant people. They interviewed them about how and where they work, as well as what they were looking for in a co-working space. They delivered a summarized user research analysis at the end of that first day. They organized all of those comments into clusters of similar user needs.
On the second day, we started addressing user needs from a functionality perspective within the app. The next day, they created a high-fidelity design. They sat in front of a screen and designed our app based on all of the user scenarios we’d created in addition to the originally defined functionality. By the next day, we were testing and making live changes to our prototype.
Our board and investors provided feedback and revisions after we showed them our prototype. We were able to engage with MaxMedia again to bring in a second phase of the app’s design. They translated all of that design into a packet for our development team, and then consulted with them to ensure that the design and functionality specs were respected. They were engaged throughout the entire development process.
The app was built for web, but we wanted to make everything scale across mobile and desktop without requiring multiple builds. The app was actually designed for desktop and mobile, but our developer then decided to go in the native app direction, so they ended up becoming iOS and Android apps. After we paid for all of that, we moved back to having it as a desktop app. They used a lot of different tools, including Zeplin and Sketch, which were all really effective.
What is the team composition?
We worked with six people from their team, including a copywriter they’d brought in for us.
How did you come to work with MaxMedia?
I knew JD [Design Director, MaxMedia] when he was at another company. He worked with another company for a while, and we tried to do work with them there, but the principles of that company weren’t great. I checked out his website at that time and saw they were doing Unicorn Rescue, and it happened to coincide with our development cycle.
How much have you invested in them?
We spent $37,000 with them.
What is the status of this engagement?
We began working with them in May 2017, and the work was completed in November 2017.
Conversion rates have skyrocketed after implementing the digital platforms, not to mention improved data acquisition tools and higher user retention rates. A methodical partner, MaxMedia's consistently delivered above and beyond to produce impactful results.