We move people with unforgettable experiences.
MaxMedia is an independently-owned, experience design agency.
Our work combines creativity and technology to move people at a deeper level—bonding them to places, ideas, and brands. We deliver provocative content and interactive experiences on screens of all sizes, in every type of environment.
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Portfolio
AT&T, Aio/Cricket Wireless, Andersen Windows & Doors, Beats, BoxLock, Chevron, Cisco, Coca-Cola, Cricket Wireless, Digi, Driven Brands (Maaco, Meineke, Take 5, The Home Depot, Kanoo, LexisNexis, Lockheed, The Magnificent Mile Association, Mellow Mushroom, NBA, NCR, NEC, Powerade, Samsung, Shell, The Smithsonian Institution, Surterra Wellness, T-Mobile, Tempur-Pedic, TruClear, Tyson, Vision Source, W Hotels

It's the most wonderful time of the year.
Holiday content strategy, film production, and motion graphics for EPB.
EPB's holiday windows are a Chattanooga tradition dating back to the World War II. Street-facing windows festooned with traditional scenes mix with more modern and fanciful takes on the season. And for the last three years, EPB's digital windows have joined in on the festivities.
MaxMedia helped EPB standup the hardware, software, and content elements of these digital windows back in 2019. And ever since—and in addition to helping EPB develop everyday digital content for Gig City—we've helped them create a catalog of live-action and digital content to enrich the season. Wether it's Santa and Buddy The Elf playing at the North Pole, a Zoom call including the Grinch and friends, or a cross-promotion with a local cat cafe to help drive seasonal adoptions, our film-production and motion-design teams are thrilled to add to the holiday fun.
The public is invited to see the windows—both digital and traditional—in person throughout the holiday season on the Broad and Market Street sides of EPB’s headquarters at 10 West Martin Luther King Jr. Boulevard in Downtown Chattanooga.

We can rebuild him. Better, stronger, faster.
Human-performance mobile product design for Titus / Spear.
Titus uses the principles of athletic development to help olympians and professional athletes set the standard for excellence in human performance. With their Spear product, they set about bringing these same processes and insights to military operatives—from new recruits to air-combat specialists and special-operations forces.
MaxMedia conducted a extensive user-research campaign—consulting with dozens of human-performance training and health providers in professional sports and the armed forces—to help Titus get a sense of how their next-generation Spear product could better meet the needs and exceed the expectation of a very demanding user base. In the process, our designers help conceive of creative new ways to visualize performance data, depict future trends, identify injury and readiness risk factors, and communicate goal-based human-performance insights across mobile, tablet, and desktop interfaces. All while creative an interface that sizzles—on base, in the gym, or in the cockpit.

Get in (and create for) the next great game
User-experience and portal design for Gallium Studio's AI-driven mobile game Proxi.
Gallium Studios came to MaxMedia for help with their public-facing website and the player portal for Proxi, an AI-driven and memory-based game from Will Wright (creator of The Sims, Sim City, Spore) and Lauren Elliott (creator of Where in the World is Carmen SanDiego).
Our designers and technologists work closely with Gallium’s game designers to create a dynamic website that captures the feel of the game and connects with their e-commerce platform for in-game purchases. We also helped launched a robust player portal, built using NodeBB, which allows players to communicate with one another, participate in forums, and share user-generated in-game art.
"We went with them because of their connection to the gaming community and their solid design work. I could tell it would be easy to work with them. Their ability to meet tough deadlines stands out. Their entire team is very talented."
— Game Producer / Gallium Studios

Redesigning the pipeline.
Content strategy, creation, and responsive user-experience design for NDT Global.
Using the most sophisticated ultrasonic pipeline inspection technology, NDT Global provides their partners with state-of-the-art inline pipeline inspection reports to keep energy pipelines safe, operational, and profitable. But how can they communicate this complex value proposition to a diverse, international audience of engineers and executives?
MaxMedia stepped in a led an information architecture and content strategy exercise that laid the groundwork for a comprehensive copy and visual design overhaul. The ultimate result is a responsive website that makes NDT Global’s complex technology approachable, discoverable, and compelling while simultaneously providing a robust platform for the company’s voluminous resource library and powerful touchpoint for their international sales pipeline.
"Their commitment to excellence was impressive in the workflow … The cards were a bit stacked against them, having to readjust their schedules to develop the site in house, but still managed to deliver in the timeframe we requested."
— Global Marketing Manager / NDT Global

Talent intelligence, #1 one draft pick.
Mobile-app experience design and development for Hound TALINT scouts at the NCAA Senior Bowl.
From front-line scouts to front-office decision makers, Hound TALINT helps acquisition and assessment personnel turn quantitative and qualitative scouting data into interactive visualizations which guide teams to the best possible talent selection. But getting athletic scouting metrics from the field into the data kennel is no easy feat.
MaxMedia helped solve this data-capture issue by interviewing a wide variety of athletic scouts across multiple professional leagues and top-tier colleges and universities. The solution they needed is a phone- and tablet-based native app that can help scouts capture performance information on multiple prospects, quickly and simultaneously, online and off. To demonstrate this concept, our designers and developers got the app into the hands of scouts ahead of the NCAA Senior Bowl, to both demonstrate or innovative UI and—once fed—HoundTALINT’s impressive AI.

From the ashes, a brand experience rises.
Website design, branding, and content development for the Phoenix Group family of technology companies.
Phoenix Group—a technology conglomerate including Phoenix Innovations, a reverse logistics products company; Griffin Robotech, a robotics developer; and xCaliber Infotech, a big-data and IoT product firm—came to MaxMedia for help unifying their fleet of companies and products into a single, holistic package online and in print.
Our solution began with family-wide refresh of more than twelve company and product brands, ensuring all marks, colors, patterns, and typographies work in concert. Meanwhile, our content strategy and copywriting team worked in close collaboration with Phoenix’s salespeople and technologist to craft compelling content which speaks to prospects of all levels. And our UX and visual design teams combined these influences to create a consolidated website, encouraging exploration and cross-selling.
"What stood out the most was the experience, design skills, and expertise of the team ... With MaxMedia's support, the website was well-received with organized and outstanding design. They effectively managed the workflow and communicated well with the internal stakeholders."
— VP, Sales / Phoenix Innovations

The art of mellow.
Website design and development for Mellow Mushroom.
Mellow Mushroom and Fitzco engaged MaxMedia to bring their Art of Mellow online sweepstakes and advertising campaign to life. This digital campaign is the largest Mellow has undertaken and it’s objective is twofold: to expand the Mellow audience and customer base while increasing online ordering sales.
Art has always been a part of the Mellow Mushroom experience and, for a limited time, online orders included a chance to win art prizes ranging from enamel pins to a one-of-a-kind sculpture.

Turn the site you need into a site they’ll love.
Customer-experience design for Maaco + Driven Brands.
Faced with an unprecedented pandemic, Maaco, America’s top auto paint and collision repair service tasked MaxMedia with revamping their customer-facing online estimating tool. Our solution makes it easy for customers to securely share their information, paint/repair needs, and book an appointment—all from the safety of their home. But, more importantly, our algorithm behind the tool creates a more accurate breakdown of costs for paint, repair and labor giving the customer a more reliable estimate and the franchisee the peace of mind that the customer understands the estimate they received.
“[MaxMedia’s] willingness to achieve results on the timeline we had set was really outstanding … We were extremely impressed with their ability and commitment. They were really a good partner to us. Within a pretty quick timeframe, we were able to see that the online estimator was not only driving purely incremental cars and sales to our shops but also accomplishing it in an increasingly complex and difficult global pandemic environment. We saw positive results in terms of topline sales and car counts, and we were extremely impressed with what MaxMedia was able to help us achieve in just a matter of a couple of months.”
— Director of Customer Experience / Driven Brands, Inc.

Transformation is just the beginning.
Branding, content strategy, messaging, and responsive user-experience design for eCombustible.
eCombustible is a next-generation, hydrogen-based fuel that replaces and outperforms fossil fuels (oil, natural gas, and coal), conventional hydrogen, and renewables, transforming any thermal or electric operation into a more efficient, clean-burning system that saves money—and the environment.
But before eCombustible can transform the world, they came to MaxMedia for help developing their brand position, a content strategy, a unique POD one-pager, investor- and sales-presentation materials, and a responsive website to bring it all together. The result is a sweeping visual and messaging system that stands out from other energy sector brands and experiences as much as eCombustible aims to disrupt the competition.

Making business intelligence ubiquitous.
Enterprise business-intelligence design and motion-graphics for AT&T business sales support + customer-relationship management.
Business intelligence platforms like Spotlight transformed the way AT&T’s business sales teams do business by making data understandable and actionable at scale. But as the data were proven more and more valuable, AT&T asked MaxMedia to help them make their customer insights ubiquitous.
Our solution involved taking critical insights from the Spotlight platform and bringing them into employee spaces—corporate elevator lobbies, break rooms, and call center floors—so a wider audience can gauge customer satisfaction, receive training tips and messages from leadership, and even compete with other employees and call centers in real time.

Viva las content.
Motion-graphics content and interaction design for T-Mobile Arena, Las Vegas.
For T-Mobile’ Arena, MaxMedia created a variety of motion-graphics content to support everything from concerts and music festivals to rodeo and Vegas’s own Golden Knights hockey team. Many of these animations included interactions with the arena's novel selfie slot machine which captures attendee faces and inserts them into large-format video in near-real-time.

Bringing order to your status.
Enterprise user-experience design for AT&T customer-support workflow management.
The Status Platform brings functionality and information from disparate sources to a single user interface that unifies SalesForce and ServiceNow integrations. Sales professionals, service delivery managers, and enterprise customers are defaulted to a screen that shows the orders they’ve initiated or are responsible for, immediately answering the question, “How are my orders doing?” And to accommodate the multitude of features this platform supports, we created a single point of action for interaction-heavy pages (e.g. filtering, exporting information, favoriting, etc.).

Design for metamorphosis.
User experience design for AutoIMS.
AutoIMS—an automotive software company in the auto-auction and auto-remarketing industries—brought in MaxMedia to redevelop their website and blog using a new CMS that prioritizes easy changes and updates. The resulting website keeps pace with the innovation and growth of their business and internal stakeholders praise their new website’s advertising potential and enhanced ability to communicate a message to customers.
"It’s been a pretty great metamorphosis ... MaxMedia came with the most balanced and thoughtful approach to understanding the technical requirements and they taught internal resources how to manage the new site and navigate the CMS. MaxMedia is genuine and forthcoming and went above and beyond for us. Customers can expect an understanding partner."
— VP Client Experience & Manager of Design / AutoIMS

Keep ‘em coming back for more.
Enterprise user-experience design for NEC.
NEC came to MaxMedia several times to help design and develop customer-facing solutions. Be it an experience with intuitive navigation, quick access to a searchable knowledge base, and end-to-end order cycle tracking or a robust device ordering platform that helps users manage multiple accounts and locations, MaxMedia’s unparalleled focus on customer needs helped NEC achieve increased sales and higher customer satisfaction scores.
"MaxMedia's agile methodology complemented their project management style. They coupled artistic talent with technical skill to deliver creative results. Transparency and intuition are hallmarks of their work ... What’s more, their ability to quickly put a team together and take a project they knew nothing about by making sense of it and producing results was excellent."
— Director of Software Development / NEC

A new business. Delivered.
User experience design for BoxLock.
Already a successful parcel-security startup protecting major carrier deliveries at homes and small businesses across America, BoxLock needed to scale their website and content to support their newly-developed enterprise solutions. And, in the process, to illustrate how their inventory, access, and security solutions integrate into existing supply chains and help businesses be more efficient, accountable, and reliable at any point where assets are transferred.
MaxMedia’s design and content specialists expanded BoxLock’s web presence in coordination with trade show schedules, while integrating updated branding, and without re-platforming the website from the CMS their internal team was already accustomed to.

Five stars in the bedroom.
In-room user-experience design for Hyve hotel products.
MaxMedia user experience and visual designers were eager to work with Hyve and transform the in-room entertainment and information experience for hotel guests, nationwide. Designing for a wide variety of hotel brands and connected services, our designers tackled the sometimes-conflicting requirements of advertisers and guests to find a balance in user interface and usability that exceeds expectations—and deserves to be ranked an amenity!

Viva las time travel.
Retail experience design for T-Mobile.
For T-Mobile’s Las Vegas flagship store, MaxMedia used a combination of projection, screens, and a unique slot machine to help guests travel through time and hit any of a number of Las Vegas’ iconic time periods. Each destination transformed the in-store experience and gave our guests a powerful sense of control over the whole store experience.
Additional content takeovers can leverage this unconventional display ecosystem, including themes that connect to events at the nearby T-Mobile Arena.

The Hollywood of the Northeast.
Branding and omnichannel experience design for Supor Studios.
MaxMedia partnered with TruClear and Bravo Media to create the Hollywood of the Northeast at Supor Studios in Harrison New Jersey. A cutting-edge film studio with over a million square feet of sound stages, production offices, recording studios, and backlots, we handled everything from branding, content and marketing strategies, property naming, digital and conventional content, and collateral—all the way to revenue-generating signage and advertising.
In the process, we transformed a great American success story—J. Supor and Son’s 60-year-old heavy hauling business—into the next great filmmaking powerhouse. And we used bleeding-edge technology, creative content, and disruptive strategy to do it.

Taking sentiment by the hand.
Enterprise business-intelligence design for AT&T customer satisfaction + detractor-mitigation support.
AT&T challenged MaxMedia to update their sweeping NPS and sentiment reporting suite. Our solution combined disparate tools into a single platform that manages contacts, collects sentiment data, exports consolidated reports, quickly and accurately addresses detractors, and improves the health of AT&T’s relationships with its customers.
After spending years mobilizing their sales force, it was critical our solution worked as well on smart phones as it does on desktops and laptops. So, by using a mobile-first card approach, rich data visualizations, multi-step activities, and complex tables are always at the user’s fingertips and the customer is never more than a click away.
In addition to addressing a complex data architecture, our designers were challenged with making sense of the telecom’s internal hierarchy—several thousand salespeople from executive vice presidents all the way down! By pivoting this vertical structure into a horizontally browsable user interface, executives and managers can quickly scan through levels of reportage to get reports at organizational, team, and individual levels.
"I was really impressed with how MaxMedia dove in without much direction and—sometimes, with some frustratingly slow responses from us and our subject-matter experts—were able to pull together what we were looking for. Just what they were able to do and share back with us showed the creativity and the experience they’ve got. It felt very turn-key—a relief and a value-add for me."
— Director, technology / AT&T

Motion on the street
Content strategy and motion graphics for EPB.
Outside of EPB’s Chattanooga headquarters, passersby see a wide variety of content—interactive timelines, live feeds from the Tennessee Aquarium, the latest weather updates, seasonal events, and motion graphics illustrating Chattanooga’s “Gig City” fiber-optic network. Each composition displays across four portrait-oriented 4K displays, stitched together across a curved exterior wall.
MaxMedia designers and animators even brought EPB's animated storytelling to Chattanooga International Airport. Our weather-data solution translates EPB’s role as the hub of America’s first Gig City by providing data air travelers need, regardless of where they’re going to or coming from.

Every single device. Every single platform.
Enterprise user experience design and web-app development for Digi International.
Digi, a leader in network devices, asked MaxMedia to help them consolidate two very different device-management platforms into a single best-in-class consumer and enterprise product. But the solution went far beyond a simple facelift. After all, when your company is known for making industrial-quality hardware, your device-management interface had better be equally durable and available whenever your customers need it—and from whatever platform they have with them in the field, however small.
“We asked them to take a blue sky approach, and they exercised their creative choice very well … I was most impressed with the depth of experience they have working across various industries. As such, they were able to offer creative, fresh ideas that weren’t necessarily centered around tech … It was refreshing to open the door to their creativity, allowing them to bring more innovative approaches to the table.”
— Director of Product Management / Digi International

Visualizing the future.
Content strategy and motion graphics for Deloitte.
To help visualize the future of their SAP practice and the potential of digital humans, Deloitte reached out to MaxMedia directors and screenwriters. Using one of only three HOLOSYS volumetric capture systems in the world, we transformed Deloitte consultants into native Unreal objects and inserted them into a variety of 3D environments—from science-fiction offices of the future to idealized creative workspaces. We then combined that unique footage with filmed content to create a powerful vision of the practice’s future.

Big data. Big screen.
National-defense business-intelligence design for Deloitte + Lockheed.
A top-five consulting firm engaged MaxMedia to tackle a unique data-visualization challenge: How to turn a defense contractor’s 1,500-step process for building and maintaining the bleeding-edge combat aircraft into a relatable and easy-to-understand executive-level interface. And all that on an 84-inch, high-resolution multi-touch screen. The result shows how processes, projects, and systems can interact in new and profitable ways.
MaxMedia's solution allows users to drill down though various levels of complexity while visualizing only those metrics that are meaningful or have affect other process. This ability to see dependencies, gauge impacts, and measure shared resources gives both consultants and defense contractors tremendous transparency into their operations and the power to make smarter decisions about the road forward. The platform even allows users to create scenarios where they can model alternative data-sets against the current state to demonstrate tactical value.
"MaxMedia has been so responsive, organized, and creative ... I really appreciate the amount of thinking that goes into this because it’s super complex. I wish we’d been working with these guys from the very start."
— Senior Manager, Sales Technology + Digital Innovation / Deloitte

Take the customers’ word for it.
Enterprise business-intelligence design for AT&T business sales support + customer-relationship management.
AT&T’s Customer Insights groups brought MaxMedia in to help them create Spotlight, a dashboard that aggregates customer feedback data into a world-class portal. The platform’s varied data types and sources required equally varied visualizations to make the data intelligible, actionable, and scalable. A library of on-brand data visualizations were created and coded to service the platform on devices ranging from large NOC screens all the way down to tablets and smartphones.
Data tells a powerful story if it’s visualized in the right way. It paints a complete picture of the customer’s experience and is further accentuated by the enterprise user’s ability to drill down into the underlying data, where trends become discrete details and actionable intelligence that serves both the business and the customer’s needs.
"[MaxMedia] fostered a smooth adoption of a cultural transformation to a customer-centric focus. Spotlight garnered a 90% adoption rate in the first 30 days after launch, serving 40,000 unique users, and helping associates meet or exceed their NPS targets and win JD Power’s 2019 Business Wireline Satisfaction award for Large Enterprise Business."
— Senior Project Manager / AT&T Business Global Operations

The marijuana mind shift.
MaxMedia helps platform Surterra Wellness for rapid scale in the $8.5+ billion dollar medical cannabis industry.
The cannabis industry is growing exponentially, but it’s not all about getting high. For Surterra, a $100 million medical marijuana startup, the key to capturing the burgeoning medical marijuana market is rapidly shifting consumer perceptions and providing a clear path to wellness. It’s about helping to naturally regulate and improve everything from mood, to the ability to focus, to stress, and pain levels.
MaxMedia partnered with Surterra to redefine its brand experience, de-stigmatize the category, and build an e-commerce infrastructure that could serve as a hub for their omnichannel experience despite the unfriendly legislative environment. As an innovation agency whose nimble and diverse team of creatives and technologists use empathy and design-thinking to create killer solutions for real problems, MaxMedia’s scope of work for Surterra included:
Branding: Activation planning, brand positioning, brand story, brand system, customer personas, value proposition.
Content: Content strategy, explainer videos, process instructions, testimonials, web/app copy.
Digital experience: Backend development, front-end development, hybrid app & website development, journey mapping, user-experience design, user-interface design.
Retail experience: Experience design, interactive design & development, journey mapping, retail analytics, store design, testing & measurement.
"Their power to imagine and implement digital experiences … is unprecedented. MaxMedia presented themselves as a competent, digitally savvy and experience-oriented agency, and their preparation as well as proposal set a high bar in comparison to their peer group. I've found an accountable and competent team delivering the best of their abilities against goals."
— CMO & Sales Officer / Surterra Holdings

Reinventing intelligent retail.
The transformation of AT&T into an entertainment and retail giant.
Five years ago, the AT&T store was simply a place where existing customers went to pay a bill, compare service plans, or pick out a new device. Customers were there to get something done, not to explore. This isn’t the way to sell more products and services. AT&T needed an entirely new and engaging retail experience.
The strategy for AT&T’s ‘crown jewel’ store helped redefine how customers shop for and learn about wireless technology in an increasingly interconnected world. Creating a store that is as much an innovative educational space as it is a retail space, “One Powell” as it’s called is an embodiment of AT&T’s new entertainment-based philosophy. From a connected bike experience to a seven foot tall hologram, and a signature 48-foot generative “coded-art” screen that changes with the music, this flagship store is a feast for the senses.
"The deciding factors were the company's innovative track record, extensive design capabilities, and past successes. The new network drastically changed the way a 100-year old company operated overnight. MaxMedia's output was simple yet groundbreaking."
— Director, Concept Development + Improvement / AT&T

Prosperity as vibrant as the islands.
Brand design, user experience design, and launch strategy for Kanoo.
MaxMedia created a name, brand strategy, brand identity, brand system, user experience, and launch strategy for Kanoo, a new financial payment app that empowers people in the Bahamas & the Caribbean to handle money at the speed of life.
MaxMedia collaborated with CaribPay on a product launch strategy based on feature sets, key audiences, actionable tactics, KPIs and a strategic roadmap. The product strategy evaluated how the features should be viewed in the eyes of the marketplace and how features would be expressed during the activation phase.
The launch strategy defined how the product launch would be executed across different segments (merchants & users), how to best utilize different channels, and how to address key messaging requirements.
“[MaxMedia’s] professionalism and confidence really stand out. We’ve been able to grow in The Bahamas, and now we’re moving to Jamaica and other areas of The Caribbean. They've helped us craft a brand that can become global.”
— CEO / VisiKard

A gesture-activated lobby experience.
Interactive + passive motion-graphics design for W Hotels.
The W has a reputation for innovation and edginess. MaxMedia produced interactive and passive digital signage for the W Atlanta Midtown. The content was designed to evoke a feeling of playfulness incorporating local elements from charismatic surrounding neighborhoods. Guests who pass through the lobby corridor are delighted as the walls come to life like a breeze through the grass.

Smarter experiences for a smarter home: a case study.
MaxMedia helps The Home Depot transform IoT product discovery and at-home DIY inspiration. And turn both into in-store sales.
Customers at The Home Depot almost always arrive on a mission. So, how do you inspire them to explore new technologies or take on additional home improvement projects?
There’s a strong barrier to entry into the IoT category — customers are often intimidated by what seems to be complicated and extravagant technology. Indeed, the complex category of “smart home” products is challenging for most retailers to crack. Faced with a wide range of products from smart thermostats to Bluetooth grill thermometers, shoppers are often overwhelmed by these connected gadgets and how they fit into their homes.
Over nine weeks, MaxMedia designed and deployed two experiences within The Home Depot’s Innovation Store. As an innovation agency whose nimble and diverse team of creatives and technologists use empathy and design-thinking to create killer solutions for real problems, we also delivered The Home Depot Style Guide, an interactive magazine to inspire projects.

Sell the project, not the product.
Retail + digital experience design for The Home Depot.
MaxMedia designed and developed an in-store experience for the home improvement chain while also delivering camera and engagement analytic services. The Solution Center provides shoppers with an inviting place to get their questions answered, discover a new DIY project, or find an installer for DIFM projects. Additional elements included a social-media wall focusing on philanthropic efforts, a large display targeting pro contractors, and a localized community board.
"MaxMedia performed in a friendly and smart way. Their design and creativity were wonderful while providing their excellent measurement and analytics. Their team remained willing and innovative for any changes along the way, and the collaboration was good and responsive."
— Director, Visual Merchandising Strategy, The Home Depot

Leading from within.
Motion graphics and content design for McKinsey & Company.
Through an internal communications campaign targeting the partners and colleagues at McKinsey & Company, MaxMedia created an email marketing campaign that illuminates Servant Leadership though participation and storytelling, inspiring partners and colleagues to exhibit servant leadership, seek others who exhibit servant leadership, and talk about it with others. ROI is measured through an internal health evaluation to gauge the firm’s cultural values and email campaign metrics.

Unlock a retail experience.
Retail experience design for Andersen Windows.
Andersen Windows needed a way for customer representatives at trade shows and customers in retail settings to help visitors explore their new line of interactive locks and understand their new ‘VeriLock’ remote app. This interactive product demo was designed to get trade show attendees & store visitors to learn about Andersen’s new ‘VeriLock’ smart window system by demonstrating how the app works by allowing users to open and close the various locks and see the results on the app UI.

Smart shoes, smarter interaction.
Retail experience design for Under Armour.
This in-store experience encourages customers to engage with Under Armour's HOVR digitally connected smart shoe. As customers pick up the shoe its unique features are highlighted across four connected displays. The personalized data tracked by the shoe is displayed by leveraging data from Under Armour’s Map My Fitness app. Data displayed on the screens shows miles run in a given area, popular local routes, and accumulated calories burned by runners. Age ranges, current runner counts, and audience segmentation are also on display.
Check out this retail experience for yourself at our innovation lab in Atlanta.

Data-driven animations.
Retail experience design for Target.
Based on a challenge issued by the Target innovation team to reduce the perception of wait time in their stores, MaxMedia designed a dynamic signage solution that pulls data from Box Office Mojo to create an entertaining data-driven experience. Movie icons, box office figures, and rankings are all feed into near-real-time video outputs engaging the audience while they wait in queue. Each week, the animation automatically updates with a new set of figures deployed to screens in retail locations nationwide.
Check out this retail experience for yourself at our innovation lab in Atlanta.

Take control of trending.
Enterprise business-intelligence design for AT&T public relations + sentiment management.
MaxMedia partnered with AT&T’s PR and IT teams to create a social media command center called the Public Relations News Operation Center (PRNOC). The PRNOC aggregates real-time data from over 150 million online sources and alerts AT&T to trends, potential issues and customer sentiment. These data enable AT&T to swiftly formulate smart business decisions and implement strategic plans of action. And the large-scale implementation gives the whole team a single point of reference—at 16,588,800 pixels per frame at 220 frames/second to provide 1080p resolution across eight 55” monitors! The hardware uses gaming software to provide data visualizations that are compelling, informative, and immersive. Individuals from all levels and departments utilize the PRNOC and find it easily understandable, on big screens and small.
"The deciding factors were the company's innovative track record, extensive design capabilities, and past successes. The new network drastically changed the way a 100-year old company operated overnight. MaxMedia's output was simple yet groundbreaking at the same time. The team's relentless pursuit for improvement made the project a success."
— Director, Concept Development + Improvement / AT&T

Visualize the journey.
Journey mapping and architectural-experience VR visualization for the Las Vegas Convention Center.
The Las Vegas Convention Center was renovated to exceed customer demands and capture future trade-show opportunities by becoming the most technologically advanced convention center in the world. MaxMedia was engaged to visualize the future state, showcasing how technology enables deeper engagement while creating memorable experiences. With a digital soul, the convention center will become a living organism that stands to enhance the city surrounding it.

Seeing the office of the future.
Retail experience design for Vision Source.
Vision Source, the second largest optical retailer in the US, debuted an “Office of the Future” and asked MaxMedia to design a content strategy that enhances the customer experience and shifts the perception of the visit from clinical to an unexpected and enjoyable shopping trip. We delivered digital content for the atrium welcome area, a social wall that curates local-area and brand content, and a “Health & Wellness Wall” that combines health messaging with pertinent lifestyle imagery with refresh moments via beautiful slow-motion landscape vistas.

Creating “Wow!”
Retail-experience design for LG.
MaxMedia worked with LG to improve and optimize the hands-on technology experiences at their Business Innovation Centers (BIC). By mapping the BIC’s experience zones to user intentions—and marrying that experience approach to brand positioning, messaging, and business goals—we transformed a physical space into an interactive sales and conversion tool. Visitors became more receptive to the brand as they moved from zone to zone along progressively more intense “Wow! Experiences.”
In addition to designing the visitor journey at strategic and tactical levels, our technology team prepared an enablement plan to help LG adopt and support this new approach.

A customized journey through history.
Visitor experience design and native-app development for the Smithsonian.
MaxMedia redefined the museum experience by creating a beacon-driven and augmented reality experience for The Freer and the Arthur M. Sackler Gallery, the Smithsonian's national museums of Asian art in the United States. Our solution starts with capturing the visitors’ interests and guiding them through the gallery with proximity-based way finding until they approach target artifacts and unlock interactive stories with 3-D immersion, videos, and animation.

Design for fans, not shoppers.
Retail-transformation and experience design for AT&T media stores.
MaxMedia’s designers reimagined AT&T’s in-store experience at every level—from the furniture and the flow to interactive and content—to help audiences think of the company as more than a service provider, but as an entertainment brand:
– Windows and exteriors grab attention with messages about exciting content while focusing less on promotional messages
– CSRs greet customers, sign them in, and invite them to explore exciting entertainment experiences throughout the store
– Experiences and Lifestyle Stories engage customers with contextual props and interactive displays, educating shoppers on how products can enhance their lives and their entertainment
– Smartphone and tablet screens—and their content—are displayed horizontally to reinforce the idea of watching entertainment

Go beyond the map.
User experience design and native-app development for The Magnificent Mile Association.
MaxMedia’s team of designers was tasked with conceiving of a new way to explore Chicago's famed stretch of Michigan Avenue. The Magnificent Mile app is a visiting traveler’s personal concierge, where they have everything they need for the perfect trip, tailored to their tastes or occasion. But it also taps something deeper: freeing users to confidently discover new places, people, things, and tastes and giving them a platform to share their discoveries.
The app also offers curated lists of activities and itineraries along The Magnificent Mile. This feature frees travelers and locals, alike, to confidently discover new places, people, things, tastes.
Knowing that all users are looking for great shopping of delicious food, the app accommodates a number of other mindsets. By taking advantage of The Magnificent Miles’ long history, the app’s augmented reality feature provides a portal back in time. By providing spectacular experiences for so many different user segments, the app brings people together and assures they won’t miss out on a single thing likely to have personal meaning to them.

Share your adventure. And test it quickly.
Rapid prototyping for a cutting-edge Samsung wearable.
MaxMedia designers and developers created a functional, media-rich app for a pre-market smart-watch in less than 24-hours. How? By playing to our strengths—creative front and back-end development, captivating motion and video content, and high-end experience design all guided by our culture of innovation and design thinking.
The result was TRACED, a self-contained smart-watch application that lets users create and share location-based journeys and destinations using custom map data enriched by audio, video, and photography. Users can plan their journeys beforehand, capture them in real time, or remember them after the fact. They can also trace the adventures of others, purchase premium journeys and maps, add their own feedback, and receive location-specific sponsored content.

Business intelligence is your superpower.
Enterprise business intelligence and trade show experience design for Cox Communications.
Cox Communications wanted to better connect with their audience of carriers, resellers, and business customers—at the trade show and beyond. The Solution Finder, a multi-platform experience that focuses on the holistic perspective of Cox’s business capabilities with industry-themed content shows customers how Cox’s solutions scale and grow with their business. An automated system allows the most valuable leads to be captured, collected, and utilized so that the customer dialogs continue immediately after the trade show.
The backbone of the solution was data showing the location, speed, and impact of Cox’s nationwide fiberoptic backbone—all derived from real data sources and up-to-date carrier maps. Working both online and off, Solution Finder leverages Cox’s impressive network data to create leads and close sales in a way marketing materials can’t—with the kind of business insights usually reserved for a data center.

Humanizing the risk-solutions story.
Responsive user-experience design for Lexis Nexis.
MaxMedia created a digital strategy and web experience for LexisNexis Risk Solutions that reflected their position as the trusted market leader and humanized the risk-solutions story. We did this by bring to life the value Risk Solutions brings to society through thought leadership and content storytelling and by placing that content outside an authentication wall but alongside an inventive lead capture. Three different discovery interfaces guide users to find answers to specific needs according to their motivation across channels—and by enhancing trust in the brand by conveying confident leadership, smart insights and reliability.

Brick-and-mortar intelligence.
Business intelligence prototype design for Cisco.
MaxMedia’s designers and technologists helped Cisco prototype their Mobility IQ retail analytics product, a revolutionary suite of business intelligence tools which employ Cisco’s network hardware to detect shopper behavior and help retailers transform their brick-and-mortar experiences—all with a with a clear path to ROI.
The Mobility IQ platform provides store health at a glance and keeps track of shopper traffic while proactively detecting shopper mobile behavior as it passes through Cisco’s shopping center, stadium, or convention center network infrastructure.

Everyday transactions, meaningful interactions.
Content strategy and customer-experience design for NCR.
NCR, the company behind nearly 550 million transactions each day, turned to MaxMedia to build a consistent and engaging customer experience across multiple expansive lines of business.
While crafting a mobile-first framework to ensure content was engaging and accessible across any device, MaxMedia went on to reconsider site taxonomy and enable readily available content based on visitor needs. By engaging NCR’s potential customers in a conversation surrounding personalized solutions, MaxMedia transformed a transactional market giant into an approachable partner in business.

Empowering customers before they enter the store.
Retail-experience design for Tempur-pedic.
With 13 mattress styles to choose from, buying a Tempur-Pedic bed (the most recommended in America) can be a challenge for even the most motivated customer. Our retail strategy emphasized a marketing outreach that would prepare the customer for an in-store visit and accelerate their path to purchase. The tablet experience bridges the brick-and-mortar gap by providing easy-to-understand product differentiation with infographics, animations, and video.

Live deliciously.
Retail experience design for Cupcake Vineyards.
Cupcake built a mobile wine-tasting exhibit that travelled to concerts, fairs and other relevant events. MaxMedia built a digital experience that shows visitors the story behind each wine, a suggested food pairing, and a social experience that allows customers to upload photos to show how they "live deliciously."

From browsing to building.
Product design, content strategy, and user-experience design for The Home Depot.
The Home Depot Style Guide is an interactive magazine to drive in-store sales with out-of-store inspiration using influential expert advice, compelling content, and interactive features. This interactive magazine drives in-store sales with out-of-store inspiration using beautiful photography, expert opinions, and a user-friendly interface.
An augmented reality feature helps users visualize completed projects in their own homes. They can place orders directly from the app or generate a shopping list for a store visit. Instructional videos and product lists along with user polls and feedback allow users to become both students and teachers.

A new way to say hello.
Customer experience design for Aio Wireless (Cricket Wireless).
Aio Wireless (now Cricket) partnered with MaxMedia to rapidly develop and deploy an eCommerce website, mobile app, and digital signage for their retail stores in time for the business’ launch. The project goal was in line with Aio’s mission: create simple, customer-centric, seamless experiences that allow customers to learn, shop, and manage their services as well as get help whenever they choose.

Evangelizing energy.
Content strategy and motion graphics for Shell.
MaxMedia helped Shell roll out a program to engage consumers in dialogue with the objective of enhancing their knowledge about energy and energy related issues. Though Energy Forward, Shell and a variety of community participants can build knowledge and create understanding about energy and energy related issues, resulting in more-informed energy citizens who can contribute to the national debate and understand the complexities of energy issues.
And through a touch‐screen kiosk, MaxMedia helped Shell continue this dialogue with TED Conference attendees. Our solution used compelling content and lead capture to build a database leveraged for the Energy-Talk Engagement Hub site.

High-octane interactions.
Content strategy and motion graphics for the American Petroleum Institute.
MaxMedia was engaged by Edelman Public Relations to redesign the Energy Tomorrow website of the American Petroleum Institute (API). In addition, MaxMedia produced a series of interactive learning activities and a variety of online games. For example, the Energy IQ interactive quiz lets participants test their knowledge of the oil and natural gas industry and compare their results against the rest of America. Additional features included mobile, widget and kiosk versions of the game as well as social media bookmarking and sharing tools. Additionally, MaxMedia create a digital strategy that outlined how API could leverage its significant presence throughout US to create a positive voice for the industry.

Driving engagement
Motion graphics and content for Chevron STEM Zone.
Chevron mounted a huge campaign to turn kids on to the idea of pursuing an education in science, technology, engineering, and math—Chevron STEM Zone. A series of episodes were created to focus on 12- to 14-year-olds. The playful content was shown at PGA tour events where underprivileged kids were given an opportunity to engage with this fun and educational experience.

Taking the show on the road.
Digital content strategy and user experience design for AT&T FanZone + NCAA.
The AT&T FanZone, a 93- x 50-ft. semi-trailer traveled nationwide to NCAA football game days. We enhanced the customer experience through digital content on a brand wall as well as mobile devices. Team-specific interactive animation loops called out features of the various devices. Content displayed across a large monitor array called out AT&T’s central network messaging, products and services. Everything was designed to tap into the excitement fans feel leading up to the kickoff.

Color commentary drives sales.
Content strategy and motion graphics for Bridgestone Golf.
Working with celebrities is always a passion for MaxMedia, and this playful production with former pro golfer and now Golf Channel show host and PGA Tour commentator, David Feherty. Featuring live action and detailed animation, he comically explains how to choose the best Bridgestone ball. Besides Feherty, our directors have worked with Dennis Leary, Kirk Herbstreit, Fred Couples, Stuart Appleby, and Paula Creamer.

Fantasy meets reality.
Content strategy and motion graphics for DIRECTV + NFL Sunday Ticket.
NFL Sunday Ticket is for people who love football and want the ability to choose the game they want to watch, track their fantasy players in real time, and watch more than one game at a time. Additionally, the client needed to reach displaced fans (e.g., NY Giants fans living in Arizona). This campaign was designed to increase Sunday Ticket orders leading up to the 2017 NFL season.

The power of mobile in brick-and-mortar.
Motion graphics and content design for Verifone.
Verifone’s Global Bay is an electronic transaction app that encourages customer engagement and allows multiple payment methods including EMV and NFC connectivity. It enables completely fluid shopping connectivity (and inspiration) across all places and digital platforms. 2D and 3D animation is a specialty at MaxMedia, and the talent that delivers it are among the best in the industry. We tell stories that illuminate products with powerful visuals that clearly describe functions and features. Our work deploys in corporate films, trade shows, hotels, airports, malls and museums.

Path to Primetime.
Content strategy and user-experience design for the NFL Draft.
MaxMedia developed Twitter-powered draft companion, “Path to Primetime,” for the NFL—a second-screen experience that allowed fans to predict the upcoming draft order and career sentiment. Thousands of fans took part by tweeting their predictions. And the application changed in real-time over the course of seven days to accommodate the pre, during, and post draft states.

The KING holds court.
Content strategy, production, and user-experience design for DC Comics + Powerade.
MaxMedia created a unique and dynamic web experience to support Coca-Cola’s loyalty and retention rewards program, “The POWERade Athletic Club”. Built on the My Coke Rewards platform, the program allowed fans to collect codes from Powerade products and redeem Powerade Athletic Club points for a variety of prizes, including LeBron James exclusive content, gear, autographed collectibles, video games and more.
To drive traffic to the club, DC Comics transformed NBA star LeBron James into a superhero and MaxMedia created a destination where fans could follow the online comic book adventures of KING JAMES through weekly webisodes. MaxMedia’s integrated solution included interactive games, ongoing content updates, rich media campaigns, and instant-win promotions.

Drive engagement at the game.
In-stadium user-experience and game design for AutoTrader + MLB.
AutoTrader.com retained MaxMedia as the interactive partner for a cross-promotional campaign with Major League Baseball. AutoTrader.com sought to build brand affinity and increase online traffic through a co-branding partnership with MLB. The campaign engaged baseball fans through a unique online gaming experience, in-stadium entertainment, and promotional sweepstakes. AutoTrader.com enlisted the interactive development capabilities of MaxMedia to deliver a compelling web experience and meet its aggressive traffic targets.

Transforming a website and a business.Transforming
Website and content design for Baker Hughes.
MaxMedia was engaged by Baker Hughes to redesign their public website to facilitate lead generation and campaign management while articulating their breadth of products and services worldwide. Baker Hughes had traditionally been divided into segments that had their own branding, marketing messaging, user experience, and technology platforms. As a result of the engagement, MaxMedia guided Baker Hughes through a significant business transformation with their public-facing web presence resulting in a redesigned site with CRM integration that is supported by a robust Content Management System.

An all-star experience.
User-experience and social-media content design for NBA All-Star Pulse.
The success of “Path to Primetime” with the NFL led to MaxMedia developing more live-event social-activity visualizers for the NBA and NASCAR. MaxMedia created NBA Pulse campaigns for the NBA All-Star game and Playoffs, utilizing the power of Facebook to elevate the latest and highest trending topics so fans everywhere could see what was being talked about in the NBA universe. Turner Sports looked to MaxMedia to leverage the same strategy and approach for the NASCAR Shift experience.
Reviews
the project
Video Production for Energy & Connectivity Solutions Company
"They produce outstanding creatives that straightforwardly deliver complicated messages."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of marketing for a municipal utility company that provides electric and fiber optic services.
What challenge were you trying to address with MaxMedia?
We wanted to deliver information about our business to people who pass our building.
What was the scope of their involvement?
We worked with MaxMedia to develop an interactive video display that provided information about our smart solar grids and many other services. We initially gave them direction and information about the content, and then we collaborated with them to develop the concept.
MaxMedia handled the execution and delivered about six segments of one-minute or minute-and-a-half animated videos. Additionally, there was some footage integrated, and the team developed graphics and did the production in the studio.
What is the team composition?
We’ve worked with 4–5 of them, but we mainly interact with one of their principals, a designer, and a project manager.
How did you come to work with MaxMedia?
We first searched on Google for companies in the space, and then we spoke with people in the industry to get recommendations. We put out a scope of work for the technology we wanted to implement, and MaxMedia was one of the three finalists. In the end, we selected them based on their initial conceptual design for the interactive windows and their portfolio of previous projects.
What is the status of this engagement?
We started working together in July 2019, and our relationship is ongoing. We periodically work with them to add new segments.
What evidence can you share that demonstrates the impact of the engagement?
They accomplished what we’d hoped. We don’t have numerical metrics, but we received very positive social media and verbal responses to out seasonal winter display.
How did MaxMedia perform from a project management standpoint?
They do an outstanding job. We have a running list and communicate back and forth for the deliverables and timeframes. Overall, MaxMedia’s team stays on top of everything.
We’ve used Teams and emails for communication. In the last two years, we’ve mostly been doing video calls, but we also use phone calls.
What did you find most impressive about them?
They produce outstanding creatives that straightforwardly deliver complicated messages. Moreover, they do it on time and within budget.
Are there any areas they could improve?
No, there isn’t anything.
Do you have any advice for potential customers?
Be clear about what you want to achieve and what content you’ll need for the messaging so MaxMedia can do the most for you.
the project
Web Revamp for Inspection Solutions Company
"Their commitment to excellence was impressive in the workflow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
NDT Global is a pipeline inline inspection company. I am the Global Marketing Manager for the organization.
For what projects/services did your company hire MaxMedia, and what were your goals?
We hired MaxMedia to redesign our website in tandem with our company rebranding. Our main goal is to increase sales qualified leads coming through the website. Other goals included the ability for users to access relevant information quickly and to provide multiple user paths based on personas.
How did you select MaxMedia and what were the deciding factors?
I specifically selected MaxMedia because I worked with Don Berg on a previous redesign of bakerhughes.com. I knew I could trust his organization and that our end product would be exceptional.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
SCOPE OF WORK NDT Global’s main objective is to have a visually beautiful, cutting edge, and clean website, with an interactive user experience that is optimized to find content easily, differentiate NDT Global from competitors quickly, and conveniently contact them. The website will be implemented on a content management system (CMS) to allow NDT Global employees to create pages, modify, and add content (blogs, whitepapers, videos, etc.).
DESCRIPTION OF SERVICES The activities below will be performed to ensure the successful delivery of the work for this engagement: - User Experience & Design - We will develop a meaningful user experience (UX) and visual design that will be combined to build a new website to replace the current content found at: https://www.ndt-global.com. Key Activities & Deliverables, Wireframes – Wireframes will be created to convey page structure and content requirements of a unique template; annotations include intended functionality for each feature, and content needs for text, imagery, video, links, etc. Design Templates – Visual look & feel design for the new website.
Creation of custom design templates based on the approved wireframes. Development MaxMedia will develop the website defined by approved deliverables from the User Experience & Design stage. MaxMedia, 2160 Hills Ave NW - Bldg A, Atlanta, GA 30318 | 404.564.0063 | maxmedia.com Key Activities & Deliverables Website templates Asset optimization will be performed as needed Quality Assurance (QA) will be conducted throughout by the MaxMedia team User Acceptance Testing (UAT) - Client will provide 1-2 users to participate in final User Acceptance Testing with MaxMedia. Contentful was selected as our CMS.
How many people from the MaxMedia team worked with you, and what were their positions?
- Don Berg - President - Jennifer Duncanson - project manager - Travis Warlick - lead developer - Gabby Hope - UI/UX - JD Jordan and Greg Vagen - Design
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We've had a ton of positive feedback for the design and user experience. We heavily promoted the new brand and website and received a 361% increase in users, 397% increase in new users, 251% increase in sessions, and 162% increase in pageviews.
Describe their project management style, including communication tools and timeliness.
Depending on where we were in the project, we would meet bi-weekly, weekly, or several times a week. Jennifer was extremely communicative and on top of the project through it's entirety. We communicated via email, Skype for meetings, and via Marker IO.
What did you find most impressive or unique about this company?
Their commitment to excellence was impressive in the workflow. They were originally using a third-party overseas for development but did not find their work as acceptable to their standards and took over development in house. The cards were a bit stacked against them, having to readjust their schedules to develop the site in house, but still managed to deliver in the timeframe we requested.
Are there any areas for improvement or something they could have done differently?
The project ran pretty smoothly considering outside factors that had nothing to do with MaxMedia. This project experienced additional stressors in that the new branding was literally being developed in tandem with the site, which I have advised to my superiors against in the start. I think more time could have been spent on training, as it took us a bit of practice to understand how everything fit together.
the project
Experience Development for Home Improvement Retail Chain
"The work MaxMedia did was eye-opening."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former director of the in-store experience for a home improvement retail chain.
What challenge were you trying to address with MaxMedia?
We needed MaxMedia to help us design and measure innovative in-store experiences for us.
What was the scope of their involvement?
MaxMedia created digital content solutions for us that we ended up putting up in our stores. In addition, they helped us with camera analytics, as well as in-store engagement analytics.
What is the team composition?
In total, we worked with 5-7 people on their team. It was a journey in terms of the strategy sessions, where we first met with some of their creative members and their managers. Then, we moved into the development phase, and we worked with some of their senior technical members. Finally, we worked with their implementation and execution team. They used some tools on their side to produce and deliver reports for us. However, the people we worked the most with were the senior manager or director VP level, who stayed in touch with us throughout the course of the project, wrapping up with the measurement team.
How did you come to work with MaxMedia?
I don’t exactly recall how we came up to work with them, but I know it made a big difference that we're both based in Atlanta, and our offices were not that far apart from each other.
What is the status of this engagement?
We began working together in April 2016, and we wrapped it up in April 2017.
What evidence can you share that demonstrates the impact of the engagement?
The work MaxMedia did was eye-opening. We had never seen empirical evidence around in-store experiences in a working-not-working engagement. Their design and development of some digital solutions stood out. Moreover, from a measurement perspective, MaxMedia brought a lot of leadership into the project. They were able to present analytical data clearly and creatively, and their strategy was highly qualified.
How did MaxMedia perform from a project management standpoint?
Their team did well. We communicated through email, and in later parts of the project, they would deliver monthly reports for us. They were responsive to make changes and additional data.
What did you find most impressive about them?
MaxMedia was friendly and smart. Many firms can do design work and be creative, but the way they also delivered measurements and analytics made them definitely excel. Moreover, they were wonderfully creative. Their team was always looking for ways in which they could shake things up from a different perspective.
Are there any areas they could improve?
Their biggest improvement opportunity was on the execution side. Sometimes, there was an intention to build certain features unsuccessfully, which is why I think, in general, some full-service agencies probably could cover A to Z, but there are some aspects they’re light on. I understand any firm is trying to win a deal, but I think that certain parts were thin from a capability perspective, as we learned in the project.
It’s important to acknowledge there are certain things a firm can be good at and others that are thin, and just be honest about that. Nevertheless, with MaxMedia, we made it through, and it ended well.
Any advice for potential customers?
MaxMedia could be a viable choice for a creative team. Clients should be cognizant of their prices.
the project
Community Web Portal Dev. for Video Game Studio
"Their ability to meet tough deadlines stands out."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a producer at a small video game studio. In addition to producing, I’m responsible for managing our team’s day-to-day responsibilities.
What challenge were you trying to address with MaxMedia?
For an upcoming game release, we needed a public-facing web portal to allow the players to communicate with one another, participate in forums, and share game-related art. We didn’t have the bandwidth to put this together ourselves, so we turned to MaxMedia.
What was the scope of their involvement?
Our tech engineer wrote up requirements for the portal and prepared a list of a few software packages we’d need. After familiarizing themselves with our needs, they built the portal from scratch using NodeBB as well as other services. As a part of this process, they created the UI/UX design and worked with our team to connect the game and the portal. One of the more unique features of the solution is that it allows players to share game-related art.
What is the team composition?
We worked directly with Don (Executive VP). We had four to five people in total working with us throughout the project.
How did you come to work with MaxMedia?
Our tech engineer was a member of a regional gaming community that had a Discord channel. When we were looking for a business to build the portal, he suggested I publicize the opportunity in the channel. That’s how we connected with MaxMedia initially. We had a couple of quotes from other firms, but we ultimately went with them because of their connection to the gaming community and their solid design work. I could tell it would be easy to work with them.
How much have you invested with them?
We spent around $35,000 on the project.
What is the status of this engagement?
We’ve been working together since October 2020. The first phase of the project is complete, but we’re looking forward to ramping up our engagement again in the near future.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been reviewing the solution internally throughout the development process. One of our major milestones was having the portal integrated and ready to use at a conference. This deadline forced us to complete a lot of work in a short amount of time, but we were successful thanks to MaxMedia.
How did MaxMedia perform from a project management standpoint?
It’s all gone pretty well. We’ve held weekly meetings in Google Meet to help everyone touch base. Outside of these meetings, our teams would communicate via Slack. Their project manager shared their internal Trello board with us so we could track progress.
What did you find most impressive about them?
Their ability to meet tough deadlines stands out. Their entire team is very talented.
Are there any areas they could improve?
There were some miscommunications related to the scope of work that required some changes to the budget partway through the project.
Do you have any advice for potential customers?
Make sure you break down your entire scope of work at the beginning of your engagement so you don’t have to allocate further funding later on.
the project
Custom Online Estimate Tool Revamp for Automotive Company
"Their willingness to achieve results on the timeline we had set was really outstanding."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Driven Brands, Inc. is the country’s largest automotive franchise or overseeing some well-known brands including Meineike Car Care Centers, Take 5 Oil Change, and Maaco - our top three flagship brands. I was the director of digital customer experience and I was overseeing the frontend experience of our web properties for the entire portfolio of brands. I also worked on a number of customer experience initiatives to drive and convert incremental traffic through those websites.
What challenge were you trying to address with MaxMedia?
We launched an MVP of a digital estimating tool to try to increase the volume of leads we’re able to drive to our maker franchisees. Going back to 2019, we launched an online estimating tool for Maaco and as it started to gain additional traffic, we sought out MaxMedia to help us beef up the capabilities and overall usability of the tool. We also hired them to make it more seamless and interactive to try to increase our conversion that goes through the online estimator. The tool was embedded on our website.
What was the scope of their involvement?
The key features of the tool were to provide a quick and rough estimate to our customers, whereas traditionally process for complex paint jobs and automotive body repair needs scheduling appointments. That typically takes days, if not weeks ahead of time, and customers also potentially deal with leaving their car for hours or days on end just to receive an estimate.
The goal of the digital estimating tool was to put much more of the frontend experience to our consumers and allow them to access price estimating ranges based on the make model of their car, self-described paintings, chips, scratches, and more. As a result, it could provide leads back to our franchisees so they could start making outbound calls to customers and hopefully, convert them to come to visit the shop and transact those services and repairs.
The tool was already live and active on our website before MaxMedia came on board, but they helped us launched the second version of our tool. When they finished the initial sprint, we continued to engage with them during the summer for some additional enhancements and features that we wanted to add to the tool. It was a multi-phase collaboration.
What is the team composition?
We work with an account lead, a couple of developers, and a larger team of 4–6 customer experience, designers, and more.
How did you come to work with MaxMedia?
They were highly referred to by other people we worked with. I initially found them in late 2019 for a project we were starting to scope on other brands. However, as our priorities shifted during COVID-19, we reached out to them for Maaco online estimating product.
They had impressive capabilities and were flexible to take on a different challenge than one we had initially started the conversation for. They really impressed me and our team with their offerings. Above all, they were quick to respond to the task at hand.
How much have you invested with them?
In total, we spent $60,000–$80,000 for the initial sprint.
What is the status of this engagement?
We worked together from March–May 2020.
What evidence can you share that demonstrates the impact of the engagement?
As we analyzed the effectiveness of the tool, we looked at the results our franchisees we were receiving in terms of cars coming to their shops and that they used the tool. Within a pretty quick timeframe, we were able to see that the online estimator was not only driving purely incremental cars and sales to our shops but also accomplishing it in an increasingly complex and difficult global pandemic environment. We saw positive results in terms of topline sales and car counts, and we were extremely impressed with what MaxMedia was able to help us achieve in just a matter of a couple of months.
How did MaxMedia perform from a project management standpoint?
They did a great project management job. We worked with Steve (Project Manager) daily. He was extremely responsive and collaborative. He was never slow in picking up the phone or responding to emails. I think we went through a number of challenges at them and despite that, they were extremely nimble, quick to adapt, and really helped us keep our feet to the fire in terms of tight timelines and objectives we were looking to achieve. They also presented us with a few tools that they use internally and we were able to adapt to those very quickly.
What did you find most impressive about them?
They took on the challenges of our project despite COVID-19 and they also worked remotely on such a large project and in a quick sprint frame. Their willingness to achieve results on the timeline we had set was really outstanding. I’m sure they would’ve loved to develop our tool from scratch, but their ability to dove right into our half-baked tool was amazing. MaxMedia even learned new systems in order to dramatically enhance our tool. We were extremely impressed with their ability and commitment. They were really a good partner to us.
Are there any areas they could improve?
There were a few bumps in the road that we faced in terms of compromises we had to make from a business perspective, to keep our franchisee base and customer retention strategies active and working. I think there were some times where MaxMedia was a little slow or hesitant to pick up on some of those pressing business challenges. However, eventually, we got to those points and they were willing to compromise on some of the design elements and experienced features that they otherwise would have taken another direction. Overall, there were healthy debates in terms of rolling out this tool.
Do you have any advice for potential customers?
Have a clear view of the objectives and goals you’re looking to achieve. Make sure that they are as solidified as possible. MaxMedia can take the ball and run with it at full speed. Their team is extremely capable, and they’ve really taken us with a lot of cool features and ideas that we didn’t consider. Most of all, communicate well with MaxMedia
the project
Marketing & Branding for Social Commerce Company
“Their professionalism and confidence really stand out.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of a social commerce company.
What challenge were you trying to address with MaxMedia?
We needed help with marketing and branding for a third-party client in the Caribbean. We wanted it to be a long-lasting brand that was professional and had the opportunity to grow.
What was the scope of their involvement?
First, we had strategy sessions with our client in Atlanta. Then, the MaxMedia team flew down to The Bahamas, to tour the area and learn more about the users. From there, we moved to branding and design. They provided a full brand key, including logos, colors, fonts, ads, and pictures. It helped us solidify a solid look and feel.
What is the team composition?
I worked with 5–6 people from their team, including their CEO, a graphic artist, and a business analyst.
How did you come to work with MaxMedia?
I’m friends with their CEO, and I felt they would be uniquely qualified to help.
How much have you invested with them?
We spent around $180,000.
What is the status of this engagement?
We started working together in March 2018, and we wrapped up in July 2018.
What evidence can you share that demonstrates the impact of the engagement?
It was extremely successful. We’ve been able to grow our client’s organization in The Bahamas, and now we’re moving to Jamaica and other areas of The Caribbean. They've helped us craft a brand that can become global.
How did MaxMedia perform from a project management standpoint?
They’re always on point and meet all of the deadlines.
What did you find most impressive about them?
Their professionalism and confidence really stand out.
Are there any areas they could improve?
No, nothing comes to mind.
Do you have any advice for potential customers?
My advice is to have a skeleton or a general framework for their project. It always helps in getting the most out of the engagement.
the project
Social Media Network Operation Center Dev for Telecom Firm
“This project essentially changed a 100-year-old telecommunication company overnight.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former director of IT for concept development and implementation at AT&T. We were responsible for the incubation of innovative concepts and technologies within the AT&T environment and ultimately the implementation of those technologies in that environment.
What challenge were you trying to address with MaxMedia?
Our team was tasked to create something to help us understand social media for the organization. We approached MaxMedia to compile a team that consisted of designers, UI designers, graphic designers, and developers to build the project.
What was the scope of their involvement?
The project was to provide a window into what was happening in the world of social media. We wanted to look at what conversations were taking place in the marketplace. MaxMedia designed and built a network operations center for social media.
They created, for lack of a better description, a massive video game using real engine to create graphics in real-time that show information flowing into a large UI comprising AT&T’s social media footprint. As the information flowed in from Twitter, Facebook, and so on, it’d go into various areas so the people in the room could understand and take meaning from the data.
They also did quite a bit of social analytics.
What is the team composition?
There were about 10 people on the team covering project management, UI design, video game development, AWS Cloud development, and data science.
How did you come to work with MaxMedia?
We had worked with them previously on some digital signage development projects. I was aware of their capabilities, and they had a good reputation in town.
How much have you invested with them?
The initial development was under $500,000. Over the next year or so, it grew as we went through more iterations and it ended up being around $1 million.
What is the status of this engagement?
The engagement ran from April 2012–July 2013. We were live in August 2012 and went into full production in September 2012. Over the next 60 days, we did patches and updates. Then, over the next 12 months, we launched the next version of the solution.
What evidence can you share that demonstrates the impact of the engagement?
It was an incredibly successful project. We received amazing feedback from leadership. This product was brand new; the company had never done anything like this before. We had leadership teams come through the center to look at and understand it. They looked at the innovative way we were visualizing the data coming in from social media.
This project essentially changed a 100-year-old telecommunication company overnight. There was a certain occurrence that happened after its launch that blew everybody away at the leadership level. It was incredible to see that happen.
How did MaxMedia perform from a project management standpoint?
Our teams worked together implementing an agile methodology. We had an on-site project management team so communication came through that. MaxMedia’s team was on-site doing development within our organization and at their facility. There were weekly meetings where we reviewed progress.
We also had a certified scrum master. He did an incredible job from a development and project management perspective. Communication was never an issue. The MaxMedia team kept us on board as well as kept the deliverables and requirements reasonable. We delivered the first implementation ahead of schedule.
What did you find most impressive about them?
Their ability to do the things that hadn’t been done before. The product had never been done before. That was scary and there was the risk of failure but it was a massive success.
The MaxMedia team implemented the solution in a very difficult environment that was very strict. The solution couldn’t go down, it had to have a certain level of quality, it needed to have strong security around it — it had to have all of these things and more. They were innovators who excelled in the discovery process, implementation, and operation.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Get to know the team. MaxMedia is a great organization. They’re small and nimble. Push them, and they’ll respond.
the project
Design for Retail Displays at AT&T
"They made my job easier."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former lead senior manager of digital retail executions at AT&T. I’ve since retired.
What challenges were you trying to address with Max Media?
We wanted to engage our consumers through visual media and create effective messaging about some of our more complex products.
What was the scope of their involvement?
Over the years, we did multiple projects with them. They created signage for our stores as well as interactive displays. They made a touchscreen display to help promote our new TV service. They primarily focused on the retail environment.
They also did some internal work, including making training videos for our staff.
What is the team composition?
We had an extended team of creatives, producers, developers, coders and project management. We were one of their larger accounts and we worked together for many years, so I interacted with numerous people.
How did you come to work with Max Media?
I believe we first heard about them through a cold call from one of their salespeople. Their team continued to evolve with us which is why we stayed with them for so long.
How much have you invested with them?
We spent over 5 million dollars.
What is the status of this engagement?
I worked with them on an ongoing basis from 2012–2018. We worked with them prior to that, but the work exponentially increased in 2012 with the launch of our new retail flagship store in Chicago.
What evidence can you share that demonstrates the impact of the engagement?
The retail digital space is a difficult execution to measure. However, we did several trials with store tracking technologies, looked at sales data over time, and documented anecdotal feedback from our retail employees. I think that the creative we worked on with them positively contributed to the overall customer experience in-store. We were really happy with the work they did which is why we continued to engage them.
How did Max Media perform from a project management standpoint?
Project management was one of their strengths. We often had multiple iterations of one product and there was a significant amount of work, but their account management was excellent. I never felt concerned about their ability to meet deadlines. Their project management is terrific.
What did you find most impressive about them?
They made my job easier. It was a challenge to keep up as our brand as constantly evolving, but they were proactive in presenting various interpretations of the new brand guidelines. They were excellent thought partners as well.
Are there any areas they could improve?
All agencies have areas they can improve in, but it’s hard for me to think of anything they could’ve done differently. They were a pleasure to work with.
In the early years, there was some turnover, and it would’ve been nice to have more consistency, but that was a minor issue. We didn’t have problems adjusting to those changes as they always attracted talented employees.
Do you have any advice for potential customers?
Be as clear and concise as possible in your creative brief. Give them the best tools possible to execute their work.
the project
UI/UX Design & Custom Development for Comms Technology Co.
“The MaxMedia team has good technical and artistic talent.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of software development at a communications technology company. My division does cloud software, especially e-sales for cloud services. We’re developing a sales portal that allows consumers to buy cloud services for parts.
What challenge were you trying to address with MaxMedia?
We had a version of our sales website, but we had outgrown it. We were developing a new version but realized we need professionals to help us figure out how to make it as usable as possible. To go to the next level, we needed to focus on the UI and engage with MaxMedia. There was a short time period, about two months, that led to an extremely tight timeframe.
What was the scope of their involvement?
MaxMedia developed our sales portal using CSS, HTML, and JavaScript. The portal has a function that allows a user to browse the services that are available and then choose from our parts catalog. Then the portal puts together a quote. The MaxMedia team built several screens worth of information for a typical quote.
The goal was to present all the information in an intuitive way in a single quote to make sure the user knew what they were buying before they placed the final order. The end-users aren’t the ones logging it, dealers order on behalf of the customer, so that added extra complexities to the design.
The deliverables were two full web pages with multiple tabs for examples on how to use the HTML, CSS, and JavaScript that MaxMedia delivered for us. In addition, they gave us the raw resources of that HTML, CSS, and JavaScript code. That is what our team will move forward with to build the actual product.
The final portal is comprised of web pages that work on both desktop and mobile browsers. They also gave us a 20-page PDF style document that had about 40 screenshots and annotations. The document recommends how the screens should be laid out. We wanted a reference implementation using HTML, CSS, and JavaScript.
What is the team composition?
Our main point of contact was our project manager. The team was comprised of 1–2 developers, a technical architect, UI designer, UX designer, and a design director. They weren’t assigned to us full-time, but they were all engaged in one form or another.
How did you come to work with MaxMedia?
I went through internal references within our company. We had done work with MaxMedia about five years ago and were happy with the work they did back then. I talked to the directors who worked with them, and they had nothing but good things to say.
How much have you invested with them?
We invested in the range of $100,000.
What is the status of this engagement?
The project lasted from February–April 2020.
What evidence can you share that demonstrates the impact of the engagement?
We were happy with what they delivered. I’ve worked with other UI/UX contractors in the past, but this engagement yielded the fastest results. I don’t have any complaints about the screens. The MaxMedia team has good technical and artistic talent, and those two aspects are coordinated. They had a lot of creative ideas that worked, and that’s what we were looking for.
How did MaxMedia perform from a project management standpoint?
They used an agile scrum process and that really fit in with what we were doing. They structured the project as three two-week sprints and an initial discovery sprint that lasted one week. This helped keep us informed because we had mid- and end-sprint meetings.
Between those meetings, they also engaged with us to understand the requirements. We didn’t have any written requirements, we verbally explained and used screen-sharing to communicate what we were looking for. They did an amazing job of picking up on that and had a good intuition for what we were looking for.
What did you find most impressive about them?
They take the agile methodology to heart. Their team continuously gathered requirements and improved to make sure we, as a client, were in agreement with what they were working on. There was great transparency. What’s more, their ability to quickly put a team together and take a project they knew nothing about by making sense of it and producing results was excellent. They have a lot of experience with enterprise-type software, so they were well-positioned.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Pay attention during every milestone and meeting to ensure you’re giving feedback about what you’re looking for. MaxMedia will listen to that feedback. Giving good feedback throughout the project produces a better end result.
the project
Web Development for Automotive Industry Software Company
"It’s been a pretty great metamorphosis."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Joe Miller: AutoIMS is a small software company in the auto auction and auto remarketing industry. I’m the VP of client experience.
Shannon Meadows: I’m the manager of design and UX. Joe and I work together to coordinate marketing messages and visually inspire our users to understand how we work and what sort of role they can play by integrating with our system.
What challenge were you trying to address with MaxMedia?
JM: We had an outdated public-facing website and our development team was largely focused on the inventory management system that we provide for our users behind the login. Our brochure-ware, so to speak, doesn’t get a lot of attention even though our message changes. We wanted to be able to update and talk about and visualize our value proposition in new ways all the time. The website needed a newer, more modern feel, and it had to be able to be updated by less tech-savvy people. We wanted to be able to change it without having to write new code.
SM: We had a bunch of meetings with our client experience team trying to define how we wanted to express ourselves, what we wanted to put in, what imagery we wanted to use, and how best to put some complicated messaging into a very digestible, relatable form. We had 90% 0f the design figured out, but we didn’t have the expertise for someone to come in and do all the coding and advise us on best industry practices.
What was the scope of their involvement?
JM: They were very flexible with us. We interviewed several different potential partners for this project and MaxMedia came with the most balanced and thoughtful approach to understanding the technical requirements. We’re used to Java and HTML as a public website, so they could manage that, but the most important thing was finding a CMS that Shannon and I would be able to use easily. They assessed our needs and identified a CMS called Contentful that we now use. It’s been very intuitive.
What is the team composition?
JM: There were 4-6 people on any given call. The project went quickly. Bear (Senior Creative Technologist) and Travis (Director of Technology & Integration) had their hands on it, Jim managed the project, and then we had a few account management folks.
How did you come to work with MaxMedia?
SM: Their website was very impressive, and they were located in Atlanta which would let us visit them at their office.
How much have you invested with them?
JM: All in, we were around $20,000.
What is the status of this engagement?
Both: We worked together from February until March 2020.
What evidence can you share that demonstrates the impact of the engagement?
JM: We’ve been satisfied with the website itself. We’re not huge measurement people, though we are going to dive into our Google Analytics soon. We just waited to give patterns a chance to develop. In terms of using the CMS and updating everything, it’s been quite seamless.
SM: They’ve made a huge difference in the way we communicate with our clients. We have a blog now, and our digital advertising sends customers right where we want them to go instead of moving through a landing page. They’ve completely changed how we feel about advertising. It’s been a pretty great metamorphosis.
Now, we don’t have to wait for IT to change things. We can put our hands on it. Joe and I are very excited about it.
How did MaxMedia perform from a project management standpoint?
JM: Our CTO called them genuine and forthcoming and said they went above and beyond for us. Where we really saw this was the hand-off process. They built the website using Shannon’s design very quickly, but there were little bugs getting us acclimated to Contentful. We knew there would be things we were unsure about but they held our hand through it all without saying anything about it.
What did you find most impressive about them?
SM: I would recommend them and use them again myself if we needed something.
Are there any areas they could improve?
JM: There were a couple of bugs and unexpected things but we don’t see those as mistakes they made. They jumped on the little nit-picks in minutes.
SM: Part of the creative process is finding things that weren’t apparent at first glance.
Do you have any advice for potential customers?
JM: One of the reasons we were successful is that they helped us articulate the need we were trying to solve and tried to understand that. In our conversations with our own clients, that’s the most important thing. You have to be able to articulate the issue you’re trying to solve.
External stakeholders have praised the winter’s video display verbally and on social media. The client is happy with MaxMedia’s quality products; the videos have met expectations. Moreover, the team has delivered on time and within budget, and they stay on top of everything and communicate effectively.