Mattered

BACKGROUND

Please describe your company and position.

I am the Executive of Zest Health

Describe what your company does in a single sentence.

Value based dermatology practice

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Serve as Zest's retained creative partner for ongoing visual execution across marketing, communications, sales enablement, and internal initiatives—focusing strictly on design execution using existing brand assets, not strategy or media buying.

SOLUTION

How did you find Mattered?

Online Search

Why did you select Mattered over others?

• Pricing fit our budget
• Company values aligned
• Very client centric

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mattered supported a full revamp of all sales enablement materials including pitch deck development, net-new creation of ~15 1-pagers, assests for an RFI and marketing look book are examples. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

15+ B2B sales and marketing assets delivered including partner QBR decks, one-pagers, whitepapers, event collateral, and journey maps. Established consistent brand identity across all Zest touchpoints with streamlined single-task creative workflow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vic, Lauren and the rest of the team were concisently excellent and responsive to our dynamic needs. Very collaborative and easy to work with, while also bringing their expertise and experience to shape the deliverable. 

What was your primary form of communication with Mattered?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very responsive. We could move quickly and efficiently with tight deadlines. Able to manage multiple parallel projects.  

Are there any areas for improvement or something Mattered could have done differently?

They have always been responsive to feedback and delivered consistent, high-quality work. I couldn't ask for anything else. 

BACKGROUND

Please describe your company and position.

I am the COO of Lifestacks

Describe what your company does in a single sentence.

Lifestacks makes delicious nutraceutical products that support daily wellbeing and long-term health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Redesign product packaging
• Redesign & implement website
• Run paid ads, email & sms campaigns

SOLUTION

How did you find Mattered?

• Referral
• Other

Why did you select Mattered over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Other

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mattered was responsible for a series of brand upgrades & e-commerce marketing activities:

1. Redesign our product packaging from the ground up
2. Redesign our website from the ground up
3. Implement the new website design on Shopify
4. Design email and SMS campaigns
5. Develop e-commerce growth strategy and run paid ads and email & SMS campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Shopify launch readiness via 
  • New product packaging
  • New website
  • New email & SMS campaigns
• Implementation of paid ads and email & SMS campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Mattered's project management was A+
• Mattered set the right expectations for timelines and delivered on those in turn, rather than overpromising and underdelivering. This was a breath of fresh air given our previous experience with agencies.
• In addition to regularly scheduled meetings, we had ready access to team members responsible for individual deliverables. These team members were dedicated, generous with their time, and available to answer questions as they came up. This made it easy to move things along quickly and efficiently.
• Mattered was also highly responsive throughout the project – when our needs changed based on changes in business strategy, Mattered adapted quickly and contributed in exactly the ways we asked of them.

What was your primary form of communication with Mattered?

Virtual Meeting

What did you find most impressive or unique about this company?

• Mattered has assembled an A+ team. Each individual contributor is highly competent in their area of expertise. They truly are masters of their craft – their advice is thoughtful and their execution is excellent.  
• One of the standout deliverables was the product packaging. 
  • Mattered first helped us redefine the product positioning, update the copy, and find a new product name.
  • The design phase itself was efficient and yielded a wonderful package which we're extremely proud to share with our customers.

Are there any areas for improvement or something Mattered could have done differently?

We are fully satisfied with our work with Mattered and recommend working with them without any reservations.

BACKGROUND

Please describe your company and position.

I am the CEO of Booster SEO

Describe what your company does in a single sentence.

Powers on-page SEO efforts for Shopify businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Client Engagement Strategy
• Website Rebuild

SOLUTION

How did you find Mattered?

Referral

Why did you select Mattered over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mattered was brought in to fully take over our client engagement strategy via Intercom. From welcome flows to drip campaigns and client retention strategies, they handled it all and did an incredible job at executing this with speed. They also fully re-did our website and handled all our new branding needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They handled the full re-build of all our client engagements in record time and then monitored and optimized the flows across the board on an ongoing basis, regularly tweeking things until they reach strong metrics we're all happy with. The website rebuild was also fantastic as they did the job in under 2 months with quite the complex features and designs to build from scratch.

I had an amazing time working with this team of gifted and professional individuals who truly cared about our needs and goals and felt an extension of our interal team. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time, on budget, and even better than expected.

What was your primary form of communication with Mattered?

Virtual Meeting

What did you find most impressive or unique about this company?

They work with you as if you are their only client - you never feel like you are 2nd in line. I was impressed how they handled every detail we spoke about and were on top of things before we even had to say anything. Working with Mattered is like working with A-players who feel part of your full-time organization. I loved every minute and every outcome of our work together.

Are there any areas for improvement or something Mattered could have done differently?

Nothing - they are truly fantastic.

BACKGROUND

Please describe your company and position.

I am the Associate Director of Sales Operations of Accelerated Digital Media

Describe what your company does in a single sentence.

Accelerated Digital Media is the performance marketing agency built for high-growth healthcare and eCommerce brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Email & SMS Marketing Management
• Website Development

SOLUTION

How did you find Mattered?

Referral

Why did you select Mattered over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mattered provides Email/SMS Marketing and Web development services for a variety of agency clients, spanning industries. The high standard of their work is what makes them our go-to provider for these services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clients saw a significant impact in click rate, feature adoption, revenue, and ROAS within the initial period of the engagement. Clients saw an increase in retention across the board to to Mattered's engaging and professional email and SMS campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Mattered is always professional and timely and they produce extremely high-quality work. In addition to that, they are flexible and able to adapt to the needs of each client which makes them stand out from the crowd. Their approach is highly tailored and they serve clients in a wide variety of ways.

Whether a client has webdev needs or email and SMS teams, the team at Mattered delivers every time. They are highly communicative and collaborative, making them an ideal partner to work with.

What was your primary form of communication with Mattered?

Virtual Meeting

What did you find most impressive or unique about this company?

The breadth of Matters capabilities along with their highly sophisticated understanding of the marketing funnel as a whole make them an agency that is hard to come by.

In addition to that, Mattered is extremely personable and easy to work with, which is very important when collaborating with an agency. The results speak for themselves.

Are there any areas for improvement or something Mattered could have done differently?

While everyone has room for improvement, we have been consistently impressed with the Mattered teams and have not come across any of these areas to date.

BACKGROUND

Please describe your company and position.

I am an executive of Smirk

Describe what your company does in a single sentence.

Smirk allows users to search a comprehensive database and view detailed statistics and emails from any company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Elevate and modernize Smirk's UI design
• Create a clean and intuitive UX
• Restructure and code v2 of our platform

SOLUTION

How did you find Mattered?

Referral

Why did you select Mattered over others?

• High ratings
• Great UI Design

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. UI/UX Design:
   1. Research & Discovery: Conducting extensive research to understand user needs, industry trends, and best practices.
   2. Wireframing & Prototyping: Creating wireframes and interactive prototypes to visualize the new design.
   3. Visual Design: Developing a modern and cohesive visual design that aligns with Smirk’s brand identity, ensuring an elevated and timeless aesthetic.
   4. User Experience: Designing an intuitive and user-friendly experience that enhances navigation and usability.
2. Development:
   1. Front-End Development: Implementing the new design using the latest front-end technologies to ensure responsiveness and cross-browser compatibility.
   2. Back-End Development: Restructuring and coding v2 of the platform to improve performance, scalability, and maintainability.
   3. Integration: Ensuring seamless integration with existing databases, APIs, and third-party services.
   4. Testing: Conducting rigorous testing to identify and fix bugs, and ensure the platform functions flawlessly.
3. Design Deliverables:
   1. Comprehensive research and discovery report.
   2. Wireframes and interactive prototypes.
   3. Final visual design mockups.
   4. Design assets and style guides.
4.  Development Deliverables:
   1. Fully responsive front-end implementation.
   2. Optimized and scalable back-end code for v2 of the platform.
   3. Integrated and tested platform with all functionalities working seamlessly.
   4. Detailed documentation of the code and system architecture.
5. Project Management Deliverables:
   1. Regular progress reports and updates.
   2. Detailed project timeline and milestones.
   3. Post-launch support and maintenance plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded several measurable outcomes demonstrating its success. It helped us simplify the user flow, increase searches per day, and add a "People also search for" feature, which increased time on site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mattered’s project management was exemplary throughout the engagement. They consistently delivered items on time and were highly responsive to our needs. Their team maintained clear and open communication, providing regular updates and promptly addressing any questions or concerns. Their proactive approach ensured the project stayed on track and met all milestones, making the entire process smooth and efficient.

What was your primary form of communication with Mattered?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Mattered was the quality of their design and the candid nature of their sales process. The design they delivered was both visually stunning and highly functional, exceeding our expectations. Moreover, their sales process felt different from other agencies; it was transparent, honest, and focused on truly understanding our needs rather than just making a sale. This genuine approach fostered a strong sense of trust and collaboration from the start.

Are there any areas for improvement or something Mattered could have done differently?

While our overall experience with Mattered was highly positive, one area for improvement could be the speed of their initial response times. At the start of the project, there were occasional delays in communication. Improving the responsiveness during the initial phase would further enhance their already excellent service. Additionally, providing more frequent updates during critical milestones could help keep clients even more informed and engaged throughout the process.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of La Aurora, USA

Describe what your company does in a single sentence.

Distribution, sales and marketing of La Aurora cigars in the U.S. Market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Shopify E-Commerce Website Migration from Saleor to Shopify Platform
• QA Testing

SOLUTION

How did you find Mattered?

Referral

Why did you select Mattered over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discovery exploration inclusive of future state technical diagrams, age verification, comprehensive analysis of Saleor platform and development of a migration plan and timeline
• Transfer all necessary data and assets, including product listings, customer information, order history, and any existing integrations from Saleor to Shopify
• Test the migrated data and ensure its accuracy and completeness, performing necessary data cleansing and validation
• Retain SEO value by implementing proper URL redirects, updating metadata, and verifying on-site search functionality
• Customization of agreed-upon Shopify Theme
• Create and integrate custom page templates to support specific content and product offerings
• Reintegration of Klaviyo
• Performance and load testing to ensure efficient operation under various load conditions
• Compliance and security testing to ensure adherance to regulations and secure transactions
• User Acceptance Testing (UAT) to confirm the site meets user expectations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduction in cost of site maintenance by moving away from a completely custom e-commerce website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was seamless with multiple channels of communication ranging from Slack to emails to regularly scheduled video-conference calls.

What was your primary form of communication with Mattered?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by Mattered's expertise in the Shopify platform and e-commerce industry.

Are there any areas for improvement or something Mattered could have done differently?

Nothing that comes to mind. From the kick-off through the QA testing, I have felt a high-level of transparency and trust in getting the project completed on time.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Ecodrive

Describe what your company does in a single sentence.

Ecodrive is a sustainability platform dedicated to helping businesses integrate impact for every day transactions through verified projects like planting trees and removing plastic from the ocean.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Build our new portal and client management platform
• Build our website

SOLUTION

How did you find Mattered?

Referral

Why did you select Mattered over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mattered was hired to build out and launch our new Impact Portal, a dashbaord where clients manage their impact with Ecodrive. The scope included:

• Public facing dashboard
• Resource Center
• Management portal
• Admin dashboard

Mattered also completely redid our website (https://www.ecodrive.community/)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mattered delivered fully the functional platform and website within the timeline they set in the scope.  This led to Ecodrive being able to fully transition all clients to the new portal and automate billing + client management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, timelines were consistently hit and when we had adjustments for scope clear updates to timelines were provided. 

Mattered is the most responsive team we've ever worked with on any web dev project.

What was your primary form of communication with Mattered?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are extremely hands on and communicative.  With other agencies we've faced major issues with key requirements being missed and poor communication.  We had zero issues with Mattered and still leverage everything they built for us in our business on a daily basis.

Are there any areas for improvement or something Mattered could have done differently?

None.  We were thrilled with our experience.

BACKGROUND

Please describe your company and position.

I am the CEO of Richwife

Describe what your company does in a single sentence.

We sell women's apparel and accessories. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish?

• Increase website traffic
• Run paid ads
• Assist with Email and SMS

SOLUTION

How did you find Mattered?

Referral

Why did you select Mattered over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Mattered were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mattered is responsible for managing all aspects of our paid social, paid email, and paid SMS campaigns. Their comprehensive approach encompasses strategy development, execution, and performance analysis to maximize our e-commerce advertising and marketing efforts. Below is a detailed description of the scope of work along with key deliverables:

1. Paid Social

• Strategy Development: Crafting tailored strategies for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
• Content Creation: Designing and producing engaging ad creatives, including images, videos, and copy, tailored to each platform's audience.
• Audience Targeting: Utilizing advanced targeting options to reach specific demographics, interests, and behaviors.
• Campaign Management: Setting up, managing, and optimizing social media ad campaigns to ensure maximum ROI.
• Performance Tracking: Monitoring and analyzing key metrics such as reach, engagement, conversion rates, and ROI.

2. Paid Email

• Campaign Planning: Developing email marketing strategies that align with our overall marketing goals.
• Content Creation: Designing email templates and writing compelling copy to engage our audience and drive conversions.
• Segmentation: Segmenting our email list to target specific customer groups with personalized content.
• Automation: Setting up automated email workflows for welcome series, cart abandonment, post-purchase follow-ups, and more.
• A/B Testing: Conducting A/B tests to optimize subject lines, email content, and send times for improved performance.
• Analytics: Tracking key metrics such as open rates, click-through rates, conversion rates, and overall email campaign performance.

3. Paid SMS

• Strategy Development: Creating a comprehensive SMS marketing strategy tailored to our customer base.
• Message Creation: Crafting concise and engaging SMS messages that prompt immediate action.
• Compliance: Ensuring all SMS campaigns comply with relevant regulations and best practices.
• Automation: Implementing automated SMS workflows for order confirmations, shipping notifications, and promotional messages.
• Personalization: Using customer data to personalize SMS messages for higher engagement.
• Performance Monitoring: Tracking metrics such as delivery rates, response rates, and conversion rates to gauge campaign success.

Key Deliverables

• Monthly Reports: Detailed performance reports for all paid social, email, and SMS campaigns, highlighting key metrics, insights, and recommendations.
• Campaign Dashboards: Real-time dashboards for monitoring the performance of ongoing campaigns.
• Creative Assets: High-quality ad creatives, email templates, and SMS message templates.
• Strategic Recommendations: Continuous optimization strategies and actionable recommendations based on campaign performance data.
• A/B Test Results: Summaries of A/B test outcomes with insights on winning variants and strategies for implementation.
• Customer Segmentation Analysis: Detailed analysis of customer segments and tailored marketing approaches for each group.

By entrusting Mattered with our paid social, email, and SMS marketing efforts, we have seen a significant improvement in our advertising efficiency, customer engagement, and overall e-commerce performance. Their expertise and strategic approach have been instrumental in driving our business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership with Mattered yielded several measurable outcomes that clearly demonstrate progress and success across our paid social, email, and SMS campaigns. These outcomes include improvements in key performance indicators (KPIs), overall campaign performance, and business growth. Here are the most notable results:

1. Paid Social Outcomes

• Increased Reach: We observed a 35% increase in our social media reach, expanding our audience base significantly.
• Higher Engagement Rates: Engagement rates (likes, shares, comments) improved by 28%, indicating more compelling and relevant content.
• Improved Conversion Rates: Conversion rates from social media ads increased by 22%, leading to more sales and a higher return on ad spend (ROAS).
• Lower Cost Per Acquisition (CPA): The cost per acquisition decreased by 18%, making our social media advertising more cost-effective.

2. Paid Email Outcomes

• Higher Open Rates: Email open rates improved by 30%, reflecting more effective subject lines and audience segmentation.
• Increased Click-Through Rates (CTR): Click-through rates increased by 25%, showing that the email content and calls-to-action were more engaging.
• Improved Conversion Rates: Email conversion rates rose by 20%, translating to more sales generated from email campaigns.
• Reduced Unsubscribe Rates: The unsubscribe rate dropped by 15%, indicating better-targeted and more relevant email content.

3. Paid SMS Outcomes

• High Delivery Rates: SMS delivery rates were consistently above 98%, ensuring our messages reached our audience effectively.
• Increased Response Rates: SMS response rates increased by 40%, demonstrating more compelling and actionable messages.
• Higher Conversion Rates: Conversion rates from SMS campaigns improved by 25%, resulting in increased sales and customer engagement.
• Reduced Opt-Out Rates: The opt-out rate for SMS campaigns decreased by 12%, suggesting a positive reception of our SMS marketing efforts.

Overall Business Impact

• Revenue Growth: Overall revenue from paid social, email, and SMS channels grew by 30%, reflecting the combined effectiveness of these marketing strategies.
• Customer Retention: Customer retention rates improved by 20%, indicating stronger customer relationships and repeat business.
• ROI Improvement: The overall return on investment (ROI) for our marketing efforts increased by 25%, showcasing the cost-effectiveness and efficiency of Mattered’s strategies.

These measurable outcomes highlight the success of our collaboration with Mattered, demonstrating their ability to drive significant improvements in our marketing performance and contribute to our business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mattered's approach to project management was both structured and responsive, ensuring that all deliverables were met on time and our needs were consistently addressed. Here’s a detailed overview of their project management practices and how they aligned with our expectations:
1. Timeliness of Deliverables

• On-Time Delivery: Mattered consistently met all project deadlines. Whether it was the launch of a new campaign, the delivery of monthly performance reports, or the creation of ad creatives, they always adhered to the agreed-upon timelines.
• Milestone Tracking: They utilized project management tools to track milestones and deliverables, providing us with regular updates on progress. This transparency ensured we were always informed about the status of our projects.

2. Responsiveness to Needs

• Communication: Mattered maintained open lines of communication, making it easy for us to reach them with any questions or concerns. They were quick to respond to emails, calls, and messages, typically within a few hours.
• Proactive Problem Solving: They demonstrated a proactive approach in identifying potential issues and presenting solutions before they could impact our campaigns. This forward-thinking mindset helped avoid delays and ensured the smooth execution of our marketing strategies.
• Flexibility: Mattered was highly adaptable to our changing needs. Whether we required adjustments to our marketing strategies, urgent changes to ad creatives, or additional analytics, they were flexible and accommodating.
• Regular Check-Ins: Weekly check-in meetings were scheduled to review progress, discuss upcoming tasks, and address any immediate needs or concerns. These meetings were instrumental in keeping the project on track and ensuring alignment between our teams.

3. Overall Project Management Effectiveness

• Attention to Detail: Mattered paid close attention to detail in every aspect of their work. This meticulousness was evident in the quality of the deliverables and the thoroughness of their reporting.
• Customer-Centric Approach: They took the time to understand our business objectives, tailoring their strategies to meet our specific goals. Their customer-centric approach ensured that our needs were always a priority.
• Resource Management: Mattered effectively managed their resources to handle multiple aspects of our campaigns simultaneously without compromising on quality or timeliness.

In summary, Mattered’s project management was exemplary. They consistently delivered items on time, responded promptly and effectively to our needs, and demonstrated a high level of professionalism throughout our collaboration. Their structured yet flexible approach has played a crucial role in the success of our marketing initiatives.

What was your primary form of communication with Mattered?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Several aspects of Mattered stood out during our collaboration, making them an exceptional partner for our e-commerce advertising and marketing needs. Here are the most impressive and unique qualities we observed:

1. Comprehensive Expertise

• Multi-Channel Proficiency: Mattered demonstrated deep expertise across multiple channels—paid social, email, and SMS. Their ability to integrate and optimize these channels to create cohesive marketing strategies was particularly impressive.
• Data-Driven Approach: Their reliance on data to inform decisions and strategies ensured that all campaigns were based on solid insights and analytics, leading to better performance and outcomes.

2. Innovative Strategies

• Creative Campaigns: Mattered consistently delivered creative and engaging ad campaigns that resonated well with our audience. Their ability to think outside the box and bring fresh ideas to the table set them apart from other agencies.
• Cutting-Edge Tools: They utilized the latest tools and technologies for campaign management, audience targeting, and performance tracking, ensuring we stayed ahead of the curve in a rapidly evolving digital landscape.

3. Exceptional Customer Service

• Personalized Attention: Mattered treated our business as if it were their own, providing personalized attention and tailoring their strategies to our unique needs. This level of dedication and customization was truly unique.
• Responsive Communication: Their commitment to maintaining open and responsive communication channels ensured that our concerns were addressed promptly, and we always felt supported.

4. Proactive Problem-Solving

• Anticipating Needs: Mattered excelled at anticipating our needs and potential challenges before they became issues. Their proactive approach to problem-solving saved us time and resources, and kept our campaigns running smoothly.
• Strategic Recommendations: They provided actionable recommendations based on performance data and industry trends, helping us continually refine and improve our marketing efforts.

5. Measurable Results

• Significant ROI: The measurable improvements in our key performance indicators (KPIs) and the overall return on investment (ROI) were a testament to their effective strategies and execution.
• Transparency: Their commitment to transparency in reporting and performance analysis allowed us to clearly see the impact of their efforts and make informed decisions.

6. Unique Selling Points

• Holistic Approach: Mattered’s ability to manage and optimize all aspects of our paid marketing channels under one roof was a unique advantage. This holistic approach ensured consistency and synergy across all campaigns.
• Innovative A/B Testing: Their innovative A/B testing methodologies provided us with valuable insights and enabled us to continually optimize our campaigns for better performance.

In conclusion, Mattered's comprehensive expertise, innovative strategies, exceptional customer service, proactive problem-solving, and impressive results were the standout qualities that made them an invaluable partner for our e-commerce marketing efforts. Their unique approach and dedication to our success truly set them apart.

Are there any areas for improvement or something Mattered could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Iron Paws, a consumer products and services company. We sell premium dog supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mattered to accomplish for Iron Paws?

We needed help creating and managing our email flows and campaigns.

SOLUTION

Can you describe the scope of work Mattered handled for this project?

Mattered has created all the necessary email flows and monthly email campaigns. The team is also responsible for copywriting, design, and setting up all the necessary software and systems to ensure high deliverability and conversion rates. Mattered has created welcome series, abandoned cart, abandoned checkout, browse abandonment, customer thank you, customer win-back, sunset, and promotional campaigns.

What is the team composition?

We work with 2–5 teammates from Mattered.

How did you come to work with Mattered?

Mattered was referred to me. I chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with Mattered in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mattered has successfully launched our email flows and campaigns. We’ve generated over $100,000 in attributed revenue so far. Since Mattered launched our email marketing from scratch, we don’t have previous metrics to compare. Our current average open rate is ~36.4%, click-through rate is ~3.09%, and conversion rate is ~0.46%.

How did Mattered perform from a project management standpoint?

Mattered has always been timely, completing all the deadlines they’ve set for us. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

I was impressed with their very personalized and team-first approach.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.