Matix Labs

BACKGROUND

Please describe your company and position.

 I am the Founder/CEO of a retail company 

Describe what your company does in a single sentence.

We are online retailer of used golf balls. We sell DTC via our website.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matix Labs to accomplish?

• Increase our ROAS via Meta Ads

SOLUTION

How did you find Matix Labs?

social ad

Why did you select Matix Labs over others?

Pricing fit our budget

How many teammates from Matix Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Matix Labs to manage paid advertising campaigns for our e-commerce business. The scope included a $1,500 onboarding/setup fee, ad strategy, campaign creation, and ongoing management of paid ads to drive online sales. Their compensation also included a commission based on tracked sales from the ad platform. The primary goal was to improve customer acquisition and generate profitable growth through paid advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary measurable metric was return on ad spend (ROAS). During the engagement the campaigns generated approximately a 1x ROAS, meaning revenue roughly matched ad spend. However, due to product costs, the campaigns were already operating at a loss even before management fees were included. Once agency fees were factored in, the overall loss increased. Performance was also worse than what we had previously achieved managing campaigns internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was generally responsive, but the overall project management did not meet expectations. While deliverables were provided, the strategic guidance and execution did not reflect the level of expertise that was initially presented during the sales process. At times it felt like the team assigned to the account was still learning, and we often had to push for adjustments and improvements when campaigns were not performing as expected.

What was your primary form of communication with Matix Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The sales and onboarding process was well presented, and the team communicated confidently about their approach to paid advertising. They were generally responsive when communicating during the engagement.

Are there any areas for improvement or something Matix Labs could have done differently?

The main area for improvement would be ensuring the level of expertise presented during the sales process is consistent with the team assigned to manage the account. We expected more experienced strategic guidance and stronger campaign optimization. In addition, performance analysis and transparency around campaign results could have been better, particularly when results were not meeting expectations.

BACKGROUND

Introduce your business and what you do there.

Refyne is an e-commerce brand that’s under the niche category of everyday carry items. We sell products like pens, wallets, knives, and flashlights. I am one of the company’s co-founders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matix Labs?

We didn’t have any kind of social media advertising, so we hired Matix Labs to take care of that for us.

SOLUTION

What was the scope of their involvement?

When it comes to our Facebook Ads, Matix Labs basically handles everything from A to Z. They take of the copy, the content schedule, and the creation of a few images and videos for the advertisement.

What is the team composition?

We work with three people from their team: Tyler (Account Manager), Jono (Account Manager), and the person who got us signed up with Matix Labs. 

How did you come to work with Matix Labs?

They reached out to us a long time ago for a different project. I came across one of their ads recently, which reminded me of them, so I decided to contact them for this particular project. 

How much have you invested with them?

We’ve spent around $40,000–$50,000.

What is the status of this engagement?

We started working together in March 2021 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first few months of working with Matix Labs, we’ve achieved a 4x ROI.

How did Matix Labs perform from a project management standpoint?

Matix Labs has done an excellent job of managing the project. They’re very thorough. We have weekly to biweekly meetings on Zoom and communicate through email. 

What did you find most impressive about them?

Matix Labs has skin in the game. What we like about them, and one of the reasons we signed up with them in the first place, is that they’re performance-based. This means that pay them based on how they perform or when we get a good ROI. 

Are there any areas they could improve?

No, there’s nothing they could do differently. The new iOS update is messing up our ads, but the team is working on it. 

Do you have any advice for potential customers?

Be sure to ask a lot of questions. Don’t hesitate to ask what Matix Labs thinks, how they can help your company, and what their plan or strategy is.