Martal Group

BACKGROUND

Please describe your company and position.

I am the Managing Director, Sales of an marketing services company

Describe what your company does in a single sentence.

Our company provides marketing services for growth focused companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Prospect new opportunities

SOLUTION

How did you find Martal Group?

Referral

Why did you select Martal Group over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal was engaged to prospect new opportunities that require marketing services. They built out a list of potential contacts that are within an industry and category. Martal planned a go to market message and communication cadence. They set out to deliver 1-2 qualified appointments per week. They continue to deliver on this and are often over that quota.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We consistently receive at least 2 qualified meetings per week. This is difficult in our industry where many people are content with their current marketing services provider.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very responsive and are clear with timelines and what items that are required from us. They've helped us strategize on our own email marketing messaging.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They are consistent in their delivery. Many other B2B sales organizations fluctuate in their performance however the Martal group has been consistent in delivering a strong flow of well qualified leads.

Are there any areas for improvement or something Martal Group could have done differently?

They've done a great job, and we are very happy with their work.

BACKGROUND

Please describe your company and position.

I am the PR Specialist of SocialBee

Describe what your company does in a single sentence.

Social media management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Increase digital presence
• Build our brand awareness
• National exposure

SOLUTION

How did you find Martal Group?

Other

Why did you select Martal Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Martal Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Martal Group to increase our brand awareness and visibility online. By doing so, we gained exposure to authoritative websites, which helped drive visitor traffic and engagement to our site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Engagement Growth 
• Impressions Growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are quick to respond and ensure all our requests are completed on time, if not earlier than expected. We always feel like a top-priority client when working with the Martal team.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people at Martal Group are what sets them apart. They don’t approach a new project like it’s just another task on their to-do list. Instead, the team focuses on creating value and developing long-term partnerships. It’s a refreshing change.

Are there any areas for improvement or something Martal Group could have done differently?

Nope. The Martal team is responsive, dedicated, and attentive. No need for improvement.

BACKGROUND

Please describe your company and position.

I am the Director of Business Development of Oberon Initiatives

Describe what your company does in a single sentence.

LED Lighting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Growth

SOLUTION

How did you find Martal Group?

Other

Why did you select Martal Group over others?

High ratings

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal has helped us with our prospecting and new business development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 1

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ryan and Josh at Martal are incredibly skilled and experienced and always meeting targets!

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team members are professional and very knowledgeable when it comes to sales. We are really excited about the opportunities in the future!

Are there any areas for improvement or something Martal Group could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of Loop11

Describe what your company does in a single sentence.

Loop11 is a user experience platform helping UX, marketing and product teams make smarter design decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Schedule product demos
• Close sales
• Increase sales and profits

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

Other

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Identifying prospects
• Cold calling Qualifying leads
• Scheduling appointments
• Follow-up Closing sales
• Reporting and analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Scheduled appointments
• Closed deals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had a fantastic experience working with Martal Group! Their project management was top-notch and the consultants working on the project were brilliant.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They're incredibly responsive to my needs and always available to address my questions and concerns. I had. I really appreciated how organized and efficient they were with their communication and project updates, which made it easy for me to stay on top of things.

BACKGROUND

Please describe your company and position.

I am the HR Consultant of Rethink HR Group

Describe what your company does in a single sentence.

We are a HR Consulting Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Recruitment

SOLUTION

How did you find Martal Group?

Referral

Why did you select Martal Group over others?

High ratings, Great culture fit, Company values aligned

What was your primary form of communication with Martal Group?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal Group is focused on recruiting collaborative and creative talent to drive optimal client results. As a independent consultant recruiting for Martal Group, it is a pleasure supporting an organization that is always thinking outside the box in finding and retaining top talent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Hiring top talent

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal Group's primary goal is to ensure that their team is set up for success by providing the training and tools needed to execute consistently and successfully for their clients. They hold to a very high standard of professionalism and can pivot easily to meet their clients needs.

What did you find most impressive or unique about this company?

The level of collaboration and transparency within the team is very refreshing.

Are there any areas for improvement or something {provider_name} could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

We are a social good software organization. I sit as the Director of Sales, International.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group, and what were your goals??

Looking to connect to more people in the Canadian space.

SOLUTION

How did you select this vendor and what were the deciding factors?

Interviewed numerous vendors. Chose this specific one due to their understanding of my needs.

Describe the project in detail and walk through their service package, including any calling tools used.

Calling and LinkedIn campaigning to prospects throughout Canada.

Who did you work with and what was the feedback process like?

Worked with a team. Feedback was through multiple channels.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

The service was fantastic. Measured outcomes can't be discussed here, but they achieved my desired goals for the project.

Describe their project management style, including communication tools and timeliness.

Collaborative, used multiple tools to achieve success.

What did you find most impressive or unique about this company?

Their ability to find my need, and then find prospects to meet that.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at Nashville's Media Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal to help us expand the business in North America and LATAM. We did not have the budget for a full-time sales team, so we had to hire a fractional team provided by Martal.

SOLUTION

How did you select this vendor?

We were referred to Martal by one of our partners.

Describe the scope of their work in detail.

Martal was responsible for securing channel partnerships in the North American market, that would be able to provide professional services and deploy our product.

What was the team composition?

Martel Group is a scalable team with Edward as the head of operations. He also acted as the lead in negotiations with potential partners. Martal has two fractional sales reps, responsible for presenting our brand to channel partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to find a few resellers and launched in LATAM first, while US sales followed after a few months of intensive negotiations.

How effective was the workflow between your team and theirs?

Martal’s sales team led by Noam was very transparent about the process, and we were satisfied with their professional communication frequency and quality. I would recommend paying attention to bringing all reps to the weekly calls.

What did you find most impressive about this company?

The team was quick to grasp the core value of the product and was committed to explain the added value to potential partners. Martal kept us updated during the process.

Is there any area for improvement or anything that could have been done differently?

We would recommend improving the reporting quality.

BACKGROUND

Please describe your company and your position there.

We are a software development company and I am Director in the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group, and what were your goals?

We hired Martal Group for lead generation. We were expecting around 8-10 good leads in this span

SOLUTION

How did you select this vendor and what were the deciding factors?

we started with google research and a selected couple of vendors. Based on the discussion with sales team, we selected Martal

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They were supoose to - Understand our offering, - Plan email campaign and - Generate leads for us

How many resources from the vendor's team worked with you, and what were their positions?

3-4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

8-10 leads to e generated

How effective was the workflow between your team and theirs?

I wont consider it effective as we didn't get a single lead in this project.

What did you find most impressive or unique about this company?

Their sales efforts

Are there any areas for improvement or something they could have done differently?

Focus on implementation, work strategically and be dynamic in terms of approach

Company Responses

The vendor responded on June 10, 2022.

Thank you for posting your honest feedback. At Martal, we set a high standard for our services, and we are sorry that the project did not meet your expectations. We understand that waiting for lead generation results can be frustrating. During the first three months of every partnership, our sales professionals develop and continuously optimize our clients’ outreach campaigns to define the best sales strategy for their unique offers. Unfortunately, building a sustainable and scalable pipeline in highly competitive markets such as outsourced software development in India can take longer without a significant differentiator. Because B2B lead generation varies greatly depending on the industry, target market, and audience, we cannot guarantee results. We care deeply about our customer relationships and are pained to hear that you had a less than optimal experience. However, we promise to strive to provide exceptional service for all of our clients. 

BACKGROUND

Please describe your company and your position there.

I am a new business development lead for a Marketing Services and and content production company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We offer high-end bespoke content solutions that require time and effort to estimate, scope and close. We wanted to grow our business, but with customers that have the potential to be long lasting partners, and needed a hands on human approach to prospecting and new business development.

SOLUTION

How did you select this firm and what were the deciding factors?

We interviewed multiple vendors and felt that Martal provided the most strategic, hands on approach to prospecting and outreach.

Describe the project in detail and walk through their service package.

The team is responsible for cultivating a list of names to reach out to, introducing our services through digital channels, and generating introductory meetings with our creative and production specialists.

How many resources from the vendor's team worked with you, and what were their positions?

We have 3 main points of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We have had success in generating meetings with blue-chip companies who present excellent opportunities for our business.

How effective was the workflow between your team and theirs?

The team is very engaged and responsive with us throughout each week.

What did you find most impressive or unique about this company?

The front end of their outreach and the back end of their prospecting strategy are more connected than partners we've worked with in the past.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

IVM simplifies supply distribution within companies by providing 24/7 smart vending solutions for critical tools employees need to be productive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal Group to assist in our outbound marketing efforts through email and social media marketing as well as calls.

SOLUTION

How did you select this vendor?

Compared reviews and then interviewed multiple companies

Describe the scope of their work in detail.

Over the last month, the Martal team has studied our products, services, and ICPs in order to curate lead lists, create copy, and develop a strategy. New campaigns are launched regularly and we meet weekly to go over progress and discuss past and upcoming appointments.

What was the team composition?

We have three people at Martal assisting our internal team. Grant oversees the process as the sales operation manager. Brennan and Alex are the account executives working on outbound sales development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It’s been just over a month and the team at Martal has sent us six qualified leads with some industry giants in our desired market.

How effective was the workflow between your team and theirs?

We stay in touch almost daily through email and WhatsApp to go over prospective clients. The team updates the list of MQLs and SQLs as they come in, and provides a progress report with KPIs every week.

What did you find most impressive about this company?

They are professional, quick to mobilize our outbound campaigns, and produced opportunities in a short amount of time.

Is there any area for improvement or anything that could have been done differently?

Nothing as of yet but our relationship is ongoing.