Name: Martal Group
Address: 2275 Upper Middle Rd E, Oakville, Canada, ON, L6H 0C3, CA
Telephone: 18885577769
Price range: $25 - $49
Rating: 4.8

The #1 AI-Powered Outbound Engine for B2B Brands

Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that accelerate sales cycles by 25%. From scaling startups to Fortune 500 companies, our system has driven results for over 2,000 B2B brands across 50+ industries worldwide.

Our Outbound System

Min project size
$1,000+
Hourly rate
$25 - $49 / hr
Employees
250 - 999
Locations
Oakville, Canada
Year founded
Founded 2009
Languages
Timezones

Service Lines

Call Center Services: 50%
Sales Outsourcing: 30%
Email Marketing: 20%

Select Focus Area

Inbound Services

Inbound appointment scheduling: 100%

Outbound Services

Third party verification: 100%

Sales Outsourcing

B2B Lead Generation: 50%
B2B Appointment Setting: 40%
B2B Lead Qualification: 10%

Industries

Advertising & marketing: 10%
Automotive: 10%
Business services: 10%
Financial services: 10%
Information technology: 10%
Manufacturing: 10%
Media: 10%
Medical: 10%
Supply Chain, Logistics, and Transport: 10%
Telecommunications: 10%

Clients

Midmarket ($10M - $1B): 45%
Small Business (<$10M): 40%
Enterprise (>$1B): 15%

Call Center Services Sales Outsourcing Email Marketing B2B Lead Generation B2B Appointment Setting B2B Lead Qualification

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $25 - $49 /hr

Rating for cost 4.6 /5

What Clients Have Said

Martal Group offers competitive pricing and good value for cost, as noted by clients who emphasized their budget-friendly services. Specific project costs were not detailed, but clients consistently highlighted the quality of leads and successful outcomes, indicating a strong return on investment.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 86 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Martal Group Review Insights

Overall Review Rating

4.8

Quality 4.7
Schedule 4.9
Cost 4.6
Willing to Refer 4.8

Top Mentions

Review Highlights

High Client Satisfaction and Long-Term Partnerships

Many clients express high satisfaction with Martal Group's services, leading to long-term partnerships. The team's dedication to understanding client goals and delivering measurable outcomes fosters trust and ongoing collaboration.
Successful Lead Generation and Appointment Setting

Martal Group effectively generates leads and sets appointments, often exceeding client expectations. They use multi-channel outreach, including email, LinkedIn, and phone calls, to target decision-makers and have successfully helped clients build a strong sales pipeline.
Proficiency in Target Market Understanding

Clients praised Martal Group for their ability to quickly understand and adapt to their business and target markets. Their expertise is evident in crafting tailored messaging and strategies, which has been instrumental in achieving market penetration and engagement.
Project Management and Communication Excellence

Martal Group is highly commended for their project management skills and communication. They provide regular updates, maintain transparency, and ensure a seamless workflow, which clients appreciate for keeping projects on track and aligned with objectives.
Challenges with Conversion and Reporting

Some clients noted challenges with conversion rates and the granularity of reporting. While Martal Group is responsive, there is room for improvement in providing more detailed insights and enhancing conversion strategies.
Cost-Effective and Value-Driven Service

Martal Group is recognized for providing good value for cost, aligning their services with client budgets while delivering effective results. Their pricing model is often highlighted as competitive and reasonable.

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Martal Group Reviews

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Advertising
$10,000 to $49,999
Apr. 2021 - Ongoing

4.5

Quality: 4.5

Schedule: 4.5

Cost: 4.5

Willing to Refer: 4.5

"The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space."

Jul 26, 2021

Marketing Specialist, Exsis Digital Angels

Anonymous

Other industries
Bogota, Colombia
201-500 Employees
Online Review

Martal Group was hired by a digital transformation company to provide lead generation services. Their responsibilities include setting up email campaigns, implementing outreach strategies, and more.

Equipped with ample field experience, Martal Group has been able to rapidly open meaningful opportunities for the client, generating 85 market-qualified leads so far. They employ a flexible and data-driven approach, allowing them to quickly make changes to their strategy based on the results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Exsis excels at leading companies through digital transformations by providing the best solutions based on each companies’ individual needs including hiring IT talent, software development, cloud solutions, data analysis, BI consulting, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal Group to provide outbound lead generation and customer onboarding services.

SOLUTION

How did you select this vendor?

We select this company because

Describe the scope of their work in detail.

Every week, the Martal team generates lead lists, sets up email campaigns, and performs various outreach strategies through multiple channels such as LinkedIn and phone calls. We have a weekly meeting to go over the results, discuss the progress of leads in the pipeline, and make any necessary changes based on the data.

What was the team composition?

We have three people working with us from Martal Group. Michele H. and Jason A. are the sales executives who handle lead generation, outreach, and sales appointments. Then we have a sales operation manager, David R., to oversee the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started with Martal at the beginning of April. After a little over a week of getting to know Exsis and developing the campaign, the sales team at Martal was ready to launch. We have since received five appointments and 85 market-qualified leads.

How effective was the workflow between your team and theirs?

We communicate through WhatsApp and email when a lead raises their hand for an appointment. Michele and Jason also meet with the prospective clients and manage the sales cycle to facilitate a partnership when possible. The workflow has been well-maintained.

What did you find most impressive about this company?

The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space.

Is there any area for improvement or anything that could have been done differently?

No, not at this time.

RATINGS

4.5

Advertising
$10,000 to $49,999
Mar. - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their high-quality prospecting and great database of contacts are amazing."

Nov 9, 2020

CEO, SaaS Data Protection Company

Anonymous

Advertising & marketing
Palo Alto, California
51-200 Employees
Online Review
Verified

Martal Group provided digital marketing services for a SaaS data protection company. The team spearheaded the lead generation effort of the client to increase their outreach to prospective enterprise comapany.

Martal Group was able to lead a solid process, conducting weekly sales cadence calls. The team managed to find the perfect companies that matched the client profiles. They were able to foster good interaction throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO at Spin.ai - a SaaS data protection company based in Palo Alto. We help enterprise organizations reduce downtime from ransomware attacks, protect against zero-days vulnerability, security breaches, data loss, and data leak in the cloud.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We were looking for a new way of lead generation and decided to outsource this direction to a 3rd-party provider. We partnered with Martal to increase our outreach to prospective enterprise companies.

What were your goals for this project?

We partnered with Martal to create a pipeline of the B2B leads and shortlist selected prospects to schedule a demo of our products.

SOLUTION

How did you select Martal Group?

Don’t remember

Describe the scope of their work in detail.

We had weekly sales cadence calls with the Martal team. Martal was responsible for the BDR and pipeline creation part.

What was the team composition?

One scouter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were introduced to companies that matched our ideal profile, Martal took care of the prescreening and qualification.

How effective was the workflow between your team and theirs?

We had a good interaction that was managed via calls and emails.

What did you find most impressive about this company?

Their high-quality prospecting and great database of contacts are amazing.

Are there any areas for improvement?

Not that I remember

RATINGS

5.0

Advertising
Less than $10,000
Nov. 2018 - Apr. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were able to effectively tune-up the process in a matter of weeks which improved the outcome significantly."

Nov 9, 2020

Sales Engineer, Computer Networking Firm

Anonymous

Other industries
Westford, Massachusetts
1,001-5,000 Employees
Online Review
Verified

Martal Group provided an account-based marketing campaign for a computer networking firm. The team helped the company to reach out to potential channel partners.

With Martal Group's efficient support, the company was able to close multiple deals with new partners. Thanks to the vendor's stellar communication process, the project was a success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was a leader of global partnership enablement for a computer networking firm, looking for partners and resellers for test optimization business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal assisted with ABM campaigns introducing me to potential channel partners.

What were your goals for this project?

Netscout had a very aggressive plan to enhance the channel partners roster and we needed help to reach out to companies who were shortlisted and identified as ideal candidates.

SOLUTION

How did you select Martal Group?

Martal was referred by one of the internal marketing team members.

Describe the scope of their work in detail.

Martal team was reaching out to channel partners on my behalf and qualifying them for Netscout.

What was the team composition?

Martal provided a team of 2 online marketing and lead generation specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to offload the heavy lifting of presenting our brand and introducing us to qualified leads to sales partner (Martal) - we have received multiple introductions which resulted in several deals.

How effective was the workflow between your team and theirs?

The workflow format was suggested by Martal and agreed by us - weekly communications with reports/feedback and correction implementation. We were able to effectively tune-up the process in a matter of weeks which improved the outcome significantly.

What did you find most impressive about this company?

It was easy to work with a nimble team of experienced specialists, mostly we needed to provide them knowledge about our products and types of customers, the rest was done by them which was fantastic!

Are there any areas for improvement?

Nothing in particular.

RATINGS

5.0

Advertising
$10,000 to $49,999
Sep. - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They had a deep understanding of our product and industry."

Feb 12, 2020

CEO & Managing Director, 3DTAC Technologies Inc.

Eugene Rozumovich

Information technology
Toronto, Ontario
1-10 Employees
Online Review
Verified

Martal Group served as a marketing partner and handled automation, product launch email, and call campaigns. They launched three-phase weekly campaigns and signed agreements with content providers.

Martal Group had was knowledgeable about the product and delivered what was expected from them. They kept the client in the loop with project updates and weekly calls. Good communication and quality service made for a successful partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

3DTAC Technology Inc. is a company that designs, develops, installs and licenses its RFID TAC™ tracking solutions with our proprietary Inventory Management Software (AMS) or integrates them with the software that clients have already implemented. I am the general manager, owing the relationship with Martal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We don't have marketing teams, so we needed a partner who can handle marketing automation and launch email and call campaigns for us.

What were your goals for this project?

We needed more incoming leads for our inventory management platform, Martal's team was instrumental in Canada and US to sign agreements with content providers.

SOLUTION

How did you select this vendor?

Martal was recommended by a friend

Describe the scope of their work in detail.

Martal makes was launching three phase weekly campaigns and qualified leads for Eracts. They provide detailed weekly reports that outline open rates, call and campaign stats

What was the team composition?

The team had one research manager and one sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were running both account-based marketing campaigns, targeting a short list of companies and bulk campaigns as well.

How effective was the workflow between your team and theirs?

We received live updates when the lead was sales qualified and discussed progress on weekly calls.

What did you find most impressive about this company?

They had deep understanding of our product and industry.

Are there any areas for improvement?

No complaints, Martal team delivered the expected results

RATINGS

5.0

"Great quality services"

Business Consulting
$10,000 to $49,999
June 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"By hiring Martal Group, we solved our problem of building a vendor funnel from scratch."

Nov 19, 2019

Business Development Director, Softline

Evgeny Tkachenko

Other industries
Canada
1,001-5,000 Employees
Online Review
Verified

Martal Group introduces talented tech vendors to pitch product ideas to a global IT solutions provider's business development team. This helps the IT provider stay on the cutting edge of tech products.

By reaching out to different tech companies, Martal Group has built a streamlined vendor funnel to farm ideas. Their focus on B2B companies gives them access to a wide range of high-performing vendors.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Softline is a global IT solutions provider, catering digital transformation and cyber-security services. I serve as a Business Development director at Softline.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal team to map innovative tech companies and invited them to present their products to Softline business development team.

What were your goals for this project?

Our services include end-to-end technology solutions, public and private clouds, software and hardware provisioning and broad array of associated services. To keep our competitive advantage we scout top tech vendors and assess their solutions.

SOLUTION

How did you select this vendor?

Martal was selected in a process of reviewing few companies

Describe the scope of their work in detail.

By hiring Martal Group, we solved our problem of building a vendor funnel from scratch.

What was the team composition?

One market research expert and sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The funnel was build by building a shortlist of companies by technology field and contacting them using outbound outreach.

How effective was the workflow between your team and theirs?

We had a seamless experience, having weekly calls with Martal team

What did you find most impressive about this company?

Since Martal is focused on servicing B2B technology companies, they have access to hundreds of tech vendors and we've built our vendors funnel in a timely manner.

Are there any areas for improvement?

no particular complains

RATINGS

5.0

"Amazing team"

Business Consulting
$10,000 to $49,999
Aug. 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"...the team was incremental in finding the right solution provider for our needs."

Nov 13, 2019

Senior Manager, BDO Canada

Evgeny Koloda

Financial services
Toronto, Ontario
1,001-5,000 Employees
Online Review
Verified

Martal Group sourced new tech vendors, coordinating with each to present their products to the in-house solutions team. These vendors would be vetted based on their ability to support third-party projects.

Internal stakeholders were satisfied with the candidates presented. In particular, they praised Martal Group's extensive network of over 100 tech companies.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a Senior Manager, running Technology Advisory Services (TAS) team at BDO Canada. I’m leading GTA TAS practice where my team provides tailored and comprehensive IT advisory services to small and medium-sized firms across all industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was engaged in sourcing new tech vendors for BDO and invited them to present their products and meet with BDO solution team.

What were your goals for this project?

The goal of the project was to map new tech vendors suitable to service BDO clients, I was in need of sourcing startups’ marketing collateral and coordinating discovery calls and demos.

SOLUTION

How did you select this vendor?

We selected Martal through employee recommendation.

Describe the scope of their work in detail.

We sourced vendors by vertical, evaluated their products and had discovery and demo calls with vendors who were a good fit and suited our requirements.

What was the team composition?

We worked directly with the head of Martal group.

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

We had a direct channel of communication via a dedicated chat room, progress was reported on a weekly basis.

What did you find most impressive about this company?

Martal has a great network of portfolio companies and a client roster of over 100 vendors, the team was incremental in finding the right solution provider for our needs.

Are there any areas for improvement?

at the moment we are satisfied with the partnership

RATINGS

5.0

Business Consulting
Less than $10,000
Aug. - Dec. 2014

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their quick turnaround stood out to us."

Jul 16, 2019

CEO, Sportand.me

Ivan Ryndin

Other industries
Saint Petersburg, Russia
1-10 Employees
Online Review
Verified

Martal Group managed two agreements for a sports SaaS platform and its strategic sports betting partners.

The agreement signing process went quickly and smoothly thanks to Martal Group's efforts. The team was responsive and prompt from start to finish.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Sportand.me is an IT company which provides services in software development for sport organizations since 2012. I serve as company CEO and was responsible for Martal Group contract.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We engaged Martal's team in to sign agreements with strategic partners.

What were your goals for this project?

We required to engage strategic partner to test a new line of business related to sports betting.

SOLUTION

How did you select this vendor?

recommendation.

Describe the scope of their work in detail.

We required to engage betting partners, sign NDAs and integrate their betting core with our platform. Martal's team facilitated and signed 2 agreements in three months.

What was the team composition?

The project was led by Martal Group founder

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal's team helped us to sign a pilot agreement with Titan Bet and Playtech in a short period of time.

How effective was the workflow between your team and theirs?

The team was pretty responsive

What did you find most impressive about this company?

Their quick turnaround stood out to us.

Are there any areas for improvement?

Nothing in particular

RATINGS

5.0

Other IT Consulting and SI
Less than $10,000
Jan. 2015 - Jan. 2017

4.5

Quality: 4.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 4.5

"We got some useful leads."

Jul 6, 2019

CEO, Natural Gas Company

Anonymous

Energy & natural resources
New York, United States
1-10 Employees
Online Review
Verified

Martal Group provided strategic planning services to help a natural gas company expand into the US market. They researched US-based industry vendors and contacted them to create connections.

The team's efforts generated quality leads. Martal Group met the requirements of the engagement in a timely and cost-effective manner. The team led a smooth workflow as well.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

CEO of natural gas company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was hired to provide strategic planning services in regards to the company US expansion. We engaged the team to sign agreements with local partners and provide business strategy planning.

What were your goals for this project?

Our company was expending NG delivery business into US and was seeking local tech partners to provide natural gas delivery tanks and other certified components. Martal's team assisted in researching the US based certified vendors and contacted them for creating business opportunities.

SOLUTION

How did you select this vendor?

Previous acquaintance

Describe the project in detail.

What was the team composition?

Vitaly and myself

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got some useful leads.

How effective was the workflow between your team and theirs?

very good

What did you find most impressive about this company?

Are there any areas for improvement?

RATINGS

4.5

Advertising
$10,000 to $49,999
Feb. - Aug. 2017

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Martal was a pretty effective communicator. We enjoyed this sales partnership."

Jun 24, 2019

Sr. Solutions Architect, ESI Solutions

Stan Filippin

Information technology
Oakville, Ontario
1-10 Employees
Online Review
Verified

Martal Group did lead creation in the government sector for a video analytic product. Their efforts included sourcing and responding to RFPs, giving demonstrations, and attending sales events and conferences.

Martal Group for highlighting several relevant business opportunities and creating a pilot project. Their effective communication and omni-channel marketing approach were particularly notable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

ESI Technologies is an IT digital transformation adviser. We assist clients in managing data and gaining competitive knowledge while protecting their assets. I was a solution architect in 2017.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

ESI partnered with Martal for creating leads in the government sector, aiming to onboard new business for a video analytics product.

What were your goals for this project?

Generating new opportunities and business growth.

SOLUTION

How did you select this vendor?

Martal Group was recommended by a vendor.

Describe the scope of their work in detail.

Martal’s team assisted in sourcing government RFPs and developing comprehensive responses. Martal’s team was engaged in “lunch and learns," demos, sales events, and other activities.

What was the team composition?

The partnership was led by Martal Group's Founder and CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the partnership term, we've identified numerous government opportunities, attended three conferences in Canada and the US, and created a pilot project.

How effective was the workflow between your team and theirs?

Martal was a pretty effective communicator. We enjoyed this sales partnership.

What did you find most impressive about this company?

An omni-channel approach for outbound lead generation.

Are there any areas for improvement?

Nothing to report.

RATINGS

5.0

"Great company to deal with."

Business Consulting
Less than $10,000
Oct. - Dec. 2018

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The entire Martal team was professional, helpful, and very easy to communicate with."

Jun 24, 2019

CMO, SmartBrain

Kate Guneri

Other industries
London, England
11-50 Employees
Online Review
Verified

Martal Group provided sales and marketing services, consulting on email campaigns and client relations.

Martal’s expertise and guidance in email sequencing and client negotiations helped establish the company in a new market and position them for future growth. The team was attentive to project needs and delivered consistent, reliable communication.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a CMO at Smartbrain.io. We provide Easter European software developers who specialize in various programming languages, including JavaScript, SQL, Java, C#, PHP, Python, C++, and AngularJS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal as a sales partner when we decided to enter the US market.

What were your goals for this project?

Our goal was to build an American client base, specifically IT companies and startups.

SOLUTION

How did you select this vendor?

They were recommended to us.

Describe the project in detail.

We began with initial meetings, both on- and offline, to discuss our needs. Our work together then consisted of drafting email sequences and client calls.

What was the team composition?

We worked primarily with Martel’s founder and a sales manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our three months, we received good insights on client negotiations, email sequences, and how to position our brand and company.

How effective was the workflow between your team and theirs?

The entire Martal team was professional, helpful, and very easy to communicate with. I also appreciated our weekly calls.

What did you find most impressive about this company?

We were impressed with their sales and negotiation skills.

Are there any areas for improvement?

A good writer would be beneficial, but we are satisfied with everything else.

RATINGS

5.0

Showing 101-110 of 110 Reviews

Our Story

We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact.

Meet the Team

Highly experienced Sales Operations and Business Advisor, focused on driving revenue growth, process efficiency, and optimizing sales team performance to exceed targets. Delivering expert support.

Seasoned sales leader with 15+ years driving revenue, scaling ops, and leading BD teams across SaaS, fintech, and digital health. Expert in GTM strategy, outbound execution, and high-growth environments.

Brings 25+ years of experience across sales ops, account management, and marketing. Known for scaling outbound programs, mentoring teams, and driving results in SaaS, healthcare, and emerging tech.

What Sets Us Apart

Onshore Sales Executives

At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region.

B2B Sales Experts

Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns.

Diverse Industry Experience

We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market.

Quick Facts

17 years in business

Commonly Asked Questions

Results vary by market, offer, and sales cycle, but most engagements begin generating qualified leads within 30 days. Many clients use Martal to increase sales-qualified leads and shorten sales cycles by improving targeting, messaging, and early-stage conversations. We focus on pipeline quality, not just activity.

Most of the companies that come to us are B2B teams that want outbound to actually work. Sometimes that means launching outbound for the first time. Other times it’s about expanding into a new market, adding pipeline faster, or taking pressure off an internal team. We usually start by supporting lead generation, but as companies grow, we often scale with them. That can mean deeper involvement in the sales process, including full-cycle sales and closing. We’ve been doing this long enough, across a wide range of B2B businesses, to adapt to different sales goals and grow alongside our clients.

Onboarding is structured, but it’s not heavy or drawn out. We start by clarifying your ICP, messaging, and goals, then align on how outbound should support your broader go-to-market strategy. From there, we build targeting, sequences, and workflows together. Most teams are fully live within two weeks, without a lot of lift from your internal team.

We don’t come in with a fixed playbook. Strategy is built around your market, buyers, and goals. We focus on who to target, why they would care, and how outbound should support your broader go-to-market strategy. Outreach is coordinated across email, LinkedIn, and phone, so each channel reinforces the others. We don’t treat channels in isolation. As data comes in, campaigns are continuously refined, making messaging, timing, and sequencing sharper over time.

At Martal, we use our proprietary AI SDR platform as the foundation of our coordinated omnichannel outbound process. The platform brings email, LinkedIn, and phone outreach together in one system, allowing campaigns to run as a single, connected motion rather than isolated channels. It also houses a large, continuously refreshed dataset, including 220M+ verified contacts and over 10M intent signals, which we use to identify ICPs and build highly targeted lead lists. From there, the platform supports our teams by optimizing performance across all channels. It analyzes real-time market feedback and helps adjust messaging based on what’s working. Our sales executives remain fully in control of targeting decisions, strategy, and final messaging. AI provides scale and signal. Our people provide judgment, context, and execution.

Premier Verified means Clutch independently confirmed Martal Group is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 105 verified client reviews averaging 4.8 stars.

Learn More

Verified Client Reviews: 105

Overall Review Rating: 4.8

Source: Clutch

Last Updated: November 2, 2026

Business Entity

Business Entity Name	Martal Services & Consulting LTD.
Source	Canada's Business Registries
Jurisdiction of Formation	Canada
Date of Formation	August 1, 2009
Status	Active
Last Updated	June 6, 2022
ID	002211829

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

Learn More About The Clutch Verification Process

Locations (3)

2275 Upper Middle Rd E Oakville, Canada L6H 0C3

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Martal Group

The #1 AI-Powered Outbound Engine for B2B Brands

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High Client Satisfaction and Long-Term Partnerships

Successful Lead Generation and Appointment Setting

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Cost-Effective and Value-Driven Service

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Martal Group Reviews

Lead Generation for Digital Transformation Company

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Lead Generation for SaaS Data Protection Company

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Account-Based Mktg Campaigns for Computer Networking Firm

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Marketing Services for Tech Company

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B2B Outreach Services for Global IT Firm

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Tech Vendor Scouting for Financial Services Firm

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Agreement Facilitation for Sports SaaS Platform

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Consulting for Natural Gas Company

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Lead Generation for IT Consultancy

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