MarketStar Bulgaria

BACKGROUND

Please describe your company and your position there.

I'm the global account manager for a business process as a service (BPaaS) and software as a service (SaaS) provider. We're focused on developing custom end-to-end solutions for utilities, telecoms, and other household-related service suppliers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

We engaged with Out2bound in an effort to attract more qualified leads and expand our customer base internationally.

What were your goals for this project?

Our main goal was to draw the attention of utility and energy companies' stakeholders. We'd then be able to demo our products for them.

SOLUTION

How did you select this vendor?

We executed a thorough evaluation of Out2Bound's business and had several face-to-face meetings with them before selecting them as a vendor.

Describe the project and the services they provided in detail.

Out2Bound provided lead generation services such as cold emailing and follow-up phone calls to target prospects. They were actively involved in the customer database research and profiling, as well as in sales messaging.

What was the team composition?

We had a dedicated team of two sales professionals, with whom we had a very easygoing and efficient collaboration.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

As a result of this partnership, we were able to generate tangible awareness for our IT solutions, present more demos, and close a deal in one of our target markets. Having them on board has been beneficial, and we definitely give Out2Bound a thumbs up.

How was project management arranged and how effective was it?

We were truly delighted by the commitment and flexibility Theo (Founder, Out2Bound) and his colleagues showed throughout the different cold calling campaigns.

What did you find most impressive about this company?

We highly appreciated their willingness to understand the complex utility industry and dive into our products’ specifics. Out2Bound was extremely helpful in setting the right messaging cadence. This allowed us to obtain optimal engagement and sustainable communication with prospects.

Are there any areas for improvement?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

For about 20 years, Bianor has been designing and developing unique software solutions for leading technology, media, and telecommunication companies. Our highly skilled staff work from offices in New York and Sofia. We’re NATO AQAP 2110 & 2210 and ISO 9001:2008 certified and have received industry recognition like the Innovative Enterprise of the Year Award and the LISA Top Product Award.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

As we began focusing on a new service niche, we needed an expert team’s assistance with lead generation and related operational sales activities.

What were your goals for this project?

Our goal was to reach out to the media as well as telecommunications and video streaming companies. We wanted to share the news of our company’s recent accomplishments with in-depth video expertise.

SOLUTION

How did you select this vendor?

Another one of our partner companies recommended Out2Bound. After conducting an interview, we started working together.

Describe the scope of their work in detail.

Out2Bound identified potential partners, sifted contacts and databases, and generated e-mail campaigns. They set up B2B phone calls and prepared all the necessary information beforehand. The team compiled thorough reports on our e-mail marketing’s impact. Lastly, they arranged meetings for the tech events and conferences we attended.

What was the team composition?

We worked with one dedicated sales expert from Out2Bound.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Out2Bound helped us revive our digital presence. They conducted outreach to help us secure potential new customers. These efforts helped us share the news of our company’s focused video solutions expertise.

How effective was the workflow between your team and theirs?

Out2Bound was proactive and disciplined at performing the tasks that fell under their purview. They were consistently available for meetings, discussions, and brainstorming sessions, and we could contact them online at any time.

What did you find most impressive about this company?

We enjoyed Out2Bound’s professional attitude and energy. They provided skillful consultancy around the sales and marketing space.

Are there any areas for improvement?

None come to mind.

BACKGROUND

Please describe your company and your position there.

I am Managing Partner at InfoGraffiti - a studio for information design producing infographics, motiongraphics, presentations - content & visuals at their best. We work globally on 4 continents and across all sectors - IT, energy, banking and finance, manufacturing, pharmaceutical and many others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

Our sales function was growing and we needed support to optimize, structure and automate it.

SOLUTION

How did you select this firm and what were the deciding factors?

We have experience with multiple sales agencies and while some of them helped, the majority did not match our understanding of ethical approach in automation, delivery and overall results. That is why we gathered recommendations and decided to try with Out2Bound.

Describe the project in detail and walk through their service package.

Out2Bound trained us and we went through their Sales Acceleration program. They are organized, knowledgeable, experienced and highly effective.

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contact was their co-founder.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We successfully optimized our sales process and increased efficiency immensely.

How effective was the workflow between your team and theirs?

It was excellent.

What did you find most impressive or unique about this company?

We were impressed with their insights, knowledge, and understanding of the sales process.

Are there any areas for improvement or something they could have done differently?

Not really but perhaps a list of steps or a visual guide through the process can make it much easier for new salespeople to follow all the steps.

BACKGROUND

Please describe your company and your position there.

My name is Petyo and I’m CEO and co-founder of DevOps BG - Managed IT & Cybersecutity Provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

We needed help developing our sales strategy and sharpen our skills.

What were your goals for this project?

To gain overall knowledge on the sales processes and acquire new leads.

SOLUTION

How did you select Out2Bound?

We’ve found the company on LinkedIn and after reading a couple of reviews we decided to reach out.

Describe the project in detail.

Out2Bound helped us define our sales strategy and gave us the knowledge needed to execute it.

What was the team composition?

After the initial meeting we’ve worked closely with one person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained enough knowledge to run our first campaigns and we are already seeing the results.

How effective was the workflow between your team and theirs?

It was outstanding - weekly meetings, assignments and lots of side materials and information.

What did you find most impressive about this company?

The whole experience was tailored to our specific needs.

Are there any areas for improvement?

No, their services are spot-on.

BACKGROUND

Please describe your company and your position there.

Balkan Services has long-standing experience on the IT market, offering companies business software and reliable solutions and taking into account their needs of information. I am partner and Head of one of the departments -BI

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

We need consultancy and help regrading structured sales process and outbound sales campaigns.

What were your goals for this project?

To have sales rolls and step by step process and new prospects for 3 of the departments.

SOLUTION

How did you select Out2Bound?

We made research and conversations. We like the people that we met in Out2Bound, the background, and experience

Describe the project in detail.

1. Discovery meeting
2. Set a remote sales team
3. Go to market research
4. Outbound sales development strategy
5. Execution
6. Outbound sales campaign
7. Feedback

What was the team composition?

Dedicated Account Manager, Market Researcher and one of Out 2 Bound’s partners as a Success Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Contacts in the campaigns in total - 666, from them next steps in the Sales process – 47

How effective was the workflow between your team and theirs?

We had very good collaboration, status meetings, and training.

What did you find most impressive about this company?

The energy in the team, the clear steps in the work process and the people - expertise, positivism and goal orientation.

Are there any areas for improvement?

Together to prepare more precisely the potential customers that are in our target.

BACKGROUND

Please describe your company and your position there.

Tech Tour is a community of active investors, innovative companies and corporate development/venture arm people aiming to innovate faster and better in their industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

To get in touch with most of the leading senior people in top Healthcare corporations in Europe

What were your goals for this project?

Attract senior executive people to the Healthtech Summit taking place in Lausanne 24-26 June 2019

SOLUTION

How did you select this vendor?

It was recommended.

Describe the project in detail.

10-year-old event bringing together the top 40 innovative scale-ups together with leading venture capital investors and corporate investors. The goal was to expand the network of executives at the event.

What was the team composition?

2 BD people + Out 2 Boud team 2 PM Interns volunteers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Many senior people that were not part of the Tech Tour network were invited and attracted.

How effective was the workflow between your team and theirs?

Amazing. They did the whole structure and they were the once pushing to make it happen.

What did you find most impressive about this company?

The clear processes and established workflow were impressive.

Are there any areas for improvement?

not sure. I am happy with what we achieved. We will continue our work together.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder of a software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

We used the sales department of Out2Bound to sell our outsourced IT development services.

What were your goals for this project?

We had some free resources in the field of mobile development. We wanted clients who needed mobile development.

SOLUTION

How did you select this vendor?

I've previously worked with them.

Describe the project in detail.

We created several iOS and Android mobile applications for clients that they found for us.

What was the team composition?

We've worked actively with two of their employees.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've signed several contracts thanks to the cooperation with Out2Bound. Our initial goal was to find new projects for our developers for a three-month period but, thanks to the cooperation, we found new projects for almost nine months.

How effective was the workflow between your team and theirs?

It was very easy to work with them. We have had at least one meeting per week to discuss what happened and what should happen in the next weeks. We also had Skype calls and email communication.

What did you find most impressive about this company?

The team is very motivated. All of them respect the rules of doing business—they are respectful and transparent with their clients. They are understanding of their clients' needs and always make themselves available, 24/7.

Are there any areas for improvement?

No, I do not think so.

BACKGROUND

Please describe your company and your position there.

I am the director of client services for a global provider of professional digital production and software development services. We partner with leading software agencies to ensure the necessary technical elements for the implementation of our clients’ online campaigns and custom development solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Out2Bound?

We wanted a partner to provide business development services.

What were your goals for this project?

We needed to expand our end-client’s portfolio to reach Scandinavia.

SOLUTION

How did you select this vendor?

We carefully analyzed the market and saw great potential in partnering with Out2Bound.

Describe the scope of their work in detail.

Out2Bound helped enrich sales pipelines for various technology companies in the software development, mobile development, development, and software as a service (SaaS) industries. They also advised startups and small and medium-enterprises (SMEs) on how to determine the best sales strategy for their businesses.

What was the team composition?

We worked with two business development representatives.

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

Their project proposal and timeline were very efficient and we were happy to apply it to our project.

What did you find most impressive about this company?

Out2Bound’s team was friendly, passionate, and result-oriented.