MAIRA

BACKGROUND

Introduce your business and what you do there.

 We’re the largest specialized e-shop for yerba maté in the Czech Republic and Slovakia, offering over 150 brands, accessories, and our own maté products. We aim to promote quality yerba maté and natural energy sources.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAIRA to accomplish for your e-commerce business?

We needed help improving our performance marketing channels.

SOLUTION

What was the scope of their involvement?

MAIRA manages our paid advertising across Google Ads and Meta Ads. Their scope includes campaign setup and optimization, performance monitoring, budget management, reporting, and recommendations for improving overall PPC performance. The team has also shot a UGC video for our product.

What is the team composition?

We work with one teammate from MAIRA.

How did you come to work with MAIRA?

We found them through a referral. We chose them over other options because of their high ratings and great culture fit.

What is the status of this engagement?

We started working with them in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a clear improvement in the overall performance of our paid advertising. MAIRA has helped us optimize our Google Ads and Meta Ads campaigns more effectively, improve efficiency, and get better results from our advertising budget.

How did MAIRA perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed by the high level of commitment from MAIRA's PPC specialist, Filip. We also appreciate MAIRA’s strong technical expertise and their good awareness of current trends, platform updates, and developments in the industry.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and developer of an IT company. We develop innovative AI-powered SaaS products, including Weather In Touch, a personalized weather platform, and LingoSnap, an AI-powered language learning tool.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MAIRA?

My main goal was to get practical guidance on how to effectively promote and market my AI-powered SaaS products online. I wanted to better understand which marketing channels, strategies, and approaches could help me reach the right audiences and grow awareness of the products.

SOLUTION

What was the scope of their involvement?

At this stage, the scope of work was primarily an initial consultation and discovery session. MAIRA took the time to understand my products, my current situation, and my goals for online promotion. The main outcome was practical guidance and direction on potential marketing strategies and next steps.The guidance was mainly provided verbally during the initial meeting. We discussed my products, target audiences, current approach to online promotion, and potential marketing directions. MAIRA shared practical recommendations and helped me identify possible next steps.

What is the team composition?

I don’t know how many teammates from MAIRA were assigned to the project.

How did you come to work with MAIRA?

I found them through an online search. I chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked with them in September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the project is still at an early stage, we don’t have measurable marketing results yet. The main outcome so far has been gaining a clearer direction for promoting my products online and identifying potential strategies and next steps. I expect the measurable results to become clearer as I implement the recommendations.The main early indicator was greater clarity around how I should approach marketing for my products. The discussion helped me better understand which areas to focus on, which audiences and channels to consider, and what potential next steps could look like.

How did MAIRA perform from a project management standpoint?

We mainly communicated through virtual meetings.

What did you find most impressive about them?

What impressed me most was their personal and practical approach. MAIRA took the time to understand both of my products and the challenges I was facing, rather than giving me generic marketing advice. I appreciated how quickly they understood the different products and helped me think about more focused directions for reaching the right audiences online.

Are there any areas they could improve?

Since this was an initial consultation, I don’t have any significant criticism. If anything, I would have appreciated a short written summary of the key recommendations and suggested next steps after the meeting, as that would make it easier to turn the discussion into an actionable plan. Overall, though, I was satisfied with the consultation.

BACKGROUND

Please describe your company and position.

 I am the Founder of a Car Detailing & Wrap Studio.

Describe what your company does in a single sentence.

A car detailing, paint protection film and vehicle wrap studio based in České Budějovice, Czech Republic, focused on long-term paint protection and appearance for private owners and small fleets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAIRA to accomplish?

• Dobře — to je reálné zadání, s tím se pracovat dá. Návrh cílů (Clutch je anglicky): Goal 1 Build a premium web presence that matches the positioning of our studio — we were starting from zero, with no site and no visual assets of our own.
• Set up proper measurement so we can see what we actually pay per enquiry and per closed job, instead of estimating it.
• Run PPC campaigns driven by that data rather than by guesswork, and keep them tied to real business outcomes.
• Produce photo and video creative we could use consistently across the site and the campaigns.

SOLUTION

How did you find MAIRA?

Referral

Why did you select MAIRA over others?

• Great culture fit
• Company values aligned

How many teammates from MAIRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement covered four areas: website, creative, analytics and paid search. Website. MAIRA designed and built our website from scratch. We had no site of our own before, so this included the structure and content of the service pages, the visual direction, and the technical build. Creative. They produced photo and video material of our work that we now use both on the site and in campaigns, so the visual side is consistent rather than assembled from whatever we happened to have. Analytics. They set up measurement end to end — tracking on the site, conversion definitions and reporting — so that enquiries, calls and form submissions are recorded properly and we can trace them back to the source that generated them. Paid search. They set up and manage our PPC campaigns, with the account structure, keywords and budgets tied to what the measurement shows rather than to assumptions. Reporting focuses on cost per enquiry and cost per closed job. Ongoing, the collaboration is a regular cycle: they report on what the campaigns are doing, we discuss what it means for capacity in the studio, and they adjust from there.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clearest outcome is that we now know our numbers. Before this project we were working without any real visibility: we had no measurement in place and no way to tell which enquiries came from where. Today we can see cost per enquiry and cost per closed job, and we make decisions about budget on that basis rather than on a feeling. The site went from nothing to a presence that holds up against anyone in our segment locally, and it is the first thing prospective customers see when they search for this kind of work in our area. Enquiries now come in through a channel we control and can measure, instead of arriving at random. On the campaign side, the value has been in the discipline: budget is shifted towards the services and search terms that actually produce work, and away from those that only produce traffic. That has made the spend more predictable month to month, which matters for a studio of our size where capacity is limited.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the stronger parts of the engagement. Deliverables came in on time and the pace was fast — when something was agreed, it moved, rather than sitting in a queue. Communication was direct and without unnecessary process. We could raise a question or a change and get a straight answer the same day, and adjustments were made without having to escalate or repeat ourselves. That mattered to us — we run a small studio, we don't have a marketing department, and we needed a partner who could work off short, practical input rather than formal briefs. They also kept the work moving without requiring constant attention from our side, which for us is the main measure of whether an external team is working out.

What was your primary form of communication with MAIRA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that they think like business people, not like a supplier delivering marketing assets. The conversations were about what a customer is worth to us, what capacity we have, and which services we actually want more of — and the campaigns followed from that. Most agencies we spoke to started from channels and deliverables instead. The second thing was how adaptable they were. They didn't arrive with a fixed process we had to fit into; they worked around how our studio actually runs, and adjusted when our priorities changed. And the pace. Things happened quickly, without long approval cycles, which is unusual for the amount of ground the project covered. Overall it never felt like buying a service from an external agency. They clearly want us to make money and to grow alongside them, and that shows in what they recommend — including the times they've told us not to spend on something.

Are there any areas for improvement or something MAIRA could have done differently?

Nothing significant. If I had to name something, it would be that at the very beginning we had to spend some time explaining how our industry works — what actually distinguishes the services we sell and what a serious customer is looking for. That is normal for a specialised field, and once they had it, they had it. Beyond that, we have no complaints. The work has been done as agreed.

BACKGROUND

Please describe your company and position.

I am an E-commerce manager of Tierra Verde

Describe what your company does in a single sentence.

Tierra Verde is a sustainable brand that manufactures ecological cleaning, laundry, and personal care products designed with minimal environmental impact. The company prioritizes true eco-friendliness by utilizing highly biodegradable ingredients and offering zero-waste packaging solutions, including an extensive network of refill stations. Ultimately, their mission is to empower consumers to make conscious, everyday household choices that actively help protect the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAIRA to accomplish?

• Revenue growth
• increase sales
• ROAS optimization

SOLUTION

How did you find MAIRA?

Recomendation

Why did you select MAIRA over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MAIRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MAIRA runs performance marketing for Tierra Verde, a natural cosmetics and eco-cleaning e-shop, across the Czech, Slovak and Hungarian markets. MAIRA owns paid acquisition and the data layer behind it — turning a stagnating e-shop into a consistently plan-beating revenue engine. 
Key deliverables:

• Paid media management (CZ/SK/HU) — full-funnel PPC across search, shopping and paid social, with continuous budget and bid optimization against a shared revenue plan.
• Efficiency gains — reduced PPC cost-of-sale (PNO) from 27% to 21–24% while scaling spend, improving profitability of every acquired order. Promotion mechanics — systematized the promo calendar and tested mechanics for maximum revenue impact, including a birthday-discount campaign that set a single-day sales record of 95,004 CZK.
• Performance analytics & alerting — built an automated daily GA4 performance report with a 9-rule alerting system (YoY, same-weekday averages, plan pacing) across both markets, plus YoY reporting — giving the client and team a same-day read on performance and fast reaction to drops.
• Outcomes: e-shop revenue reached 6.23M CZK in April 2026 (+105% YoY), with November 2025 hitting 128% of plan at the year's highest margin — delivered while lowering acquisition cost.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

e-shop revenue reached 6.23M CZK in April 2026 (+105% YoY), with November 2025 hitting 128% of plan at the year's highest margin — delivered while lowering acquisition cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been a genuine strength of the team. Communication is frequent, structured and transparent. We get a daily performance report with proactive alerts on any drop, plus a regular weekly status, so we always know exactly where we stand without having to ask. 
Delivery on time, campaigns, promo mechanics and reports consistently land on schedule. When we set a plan, they hit it (November even reached 128% of plan). 
Responsiveness — they react fast. If numbers move the wrong way, we hear about it the same day with a recommendation already attached, not a week later in a report. 
Proactive, not just reactive — they don't wait for briefs. They bring ideas, flag risks early, and continuously optimize rather than "set and forget." 
Easy to work with — clear, no-nonsense communication, honest about what works and what doesn't, and they treat our targets as their own. 

Overall, they've felt less like an external vendor and more like an extension of our own team.

What was your primary form of communication with MAIRA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is how data- and automation-driven they are. We get an automated daily performance report with smart alerts, so problems surface the same day instead of at the end of the month, that level of visibility is something we hadn't had with previous partners.

 Deep technical expertise — they work fluently with the full Google Marketing Platform stack (Search Ads 360, Display & Video 360, Campaign Manager 360), so they can run and connect enterprise-grade campaigns and measurement that most agencies simply can't handle.

They optimize for profit, not vanity metrics — they scaled our spend while lowering our cost-of-sale (PNO from 27% down to 21–24%), so growth actually improved profitability.

They think beyond just running ads — promo mechanics, timing and testing are all part of the mix, not an afterthought.

They act like owners — they treat our targets as their own and bring proactive ideas rather than waiting for briefs.

The combination of deep platform know-how, hard performance discipline and genuine ownership is what makes them feel unique.

Are there any areas for improvement or something MAIRA could have done differently?

Honestly, not much. The only thing, if they had done a bit more active outreach, they might have found us sooner. We would have started working together earlier and would probably have even better numbers by now.

BACKGROUND

Introduce your business and what you do there.

I’m the head of performance at Kulina, a retail company. We’re one of Europe’s leading pre-kitchen and home retailers, serving customers in 22 countries with a curated portfolio of over 100 premium global brands. We help people cook, dine, and live better through quality cookware, kitchen appliances, tableware, and timeless home design products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MAIRA?

We needed support managing our PPC campaigns across multiple countries, overseeing price comparison platforms in 10 markets, managing our Criteo campaigns, and providing active marketing support. We were also looking for a strategic partner who could contribute to the growth of our marketing through their experience, expertise, and proactive ideas.

SOLUTION

What was the scope of their involvement?

MAIRA manages our PPC advertising across multiple European markets, including campaign strategy, optimization, reporting, and continuous performance improvements. They also manage price comparison platforms in 10 countries, handle our Criteo campaigns, and provide ongoing strategic marketing support. Their team regularly brings new ideas, optimization opportunities, and recommendations that help us scale our digital marketing more effectively across international markets.In terms of deliverables, MAIRA provides ongoing management and performance reporting for our Google Ads and Meta Ads campaigns, as well as regular reporting and optimization of our Criteo remarketing campaigns.

What is the team composition?

We work with 2–5 teammates from MAIRA.

How did you come to work with MAIRA?

We found them on Clutch and their website. We chose them because they had high ratings, were close to my geographic location, were referred to me, and had company values that aligned with ours.

How much have you invested with them?

We’ve spent around $50,000–$200,000.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MAIRA’s collaboration has helped us improve the performance and efficiency of our digital marketing across multiple European markets. We’ve achieved stronger campaign optimization, more consistent ROAS, better budget allocation, and gained valuable strategic insights through MAIRA’s proactive recommendations. Their support has also enabled us to scale our advertising activities more effectively while maintaining a strong focus on profitability.Overall, the collaboration has contributed to more efficient campaign management, better budget allocation, improved performance stability, and stronger strategic decision-making across multiple markets.

How did MAIRA perform from a project management standpoint?

MAIRA has demonstrated strong project management throughout our collaboration. Communication is clear, tasks are well organized, and deliverables are consistently provided on time. They’re responsive, proactive, and flexible whenever priorities change, making the cooperation smooth and efficient. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What we’re most impressed with is MAIRA’s proactive approach and strategic mindset. Rather than simply managing campaigns, they consistently bring new ideas, challenge existing assumptions, and look for opportunities to improve performance. Their experience across multiple international markets and their willingness to act as a true marketing partner makes them stand out.

Are there any areas they could improve?

Overall, we’re very satisfied with the collaboration. As with any long-term partnership, there have been occasional opportunities to improve communication or align priorities more quickly, but these have always been addressed professionally and haven’t had a significant impact on the project’s success.

BACKGROUND

Please describe your company and position.

I am an executive at Shopsys

Describe what your company does in a single sentence.

Shopsys is a Czech B2B technology company that builds custom e-commerce solutions for mid-sized and large enterprises. We develop tailor-made online stores on our own e-commerce platform for clients such as Tescoma, Mountfield, Sconto, and Globus in B2C, and SEVT, EMOS, and Officeo in B2B. Alongside custom development, we run exec, our own e-commerce media platform (magazine, newsletter, podcast, and live events) that reaches a community of e-commerce leaders and CEOs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAIRA to accomplish?

• Performance marketing
• LeadGen campaign

SOLUTION

How did you find MAIRA?

Referral

Why did you select MAIRA over others?

High ratings

How many teammates from MAIRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with MAIRA on performance marketing across channels, specifically Google Ads, META and LinkedIn. Over time we've launched additional tools and campaign types together, including a lead magnet campaign built around an ebook. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The numbers tell the story best. Comparing the first half of 2025 with the first half of 2026, our main lead volume on Google Ads grew by 117 %, while we cut CPA by 31 %. In short, more relevant inquiries at a lower cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is fast and straightforward. Highly recommended.

What was your primary form of communication with MAIRA?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What I value most is that they talk to us openly about what's working and what isn't. 

Are there any areas for improvement or something MAIRA could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Reknihy, an ambitious recommerce project rising from Czechia. We give pre-read books in great condition a second life by finding new readers for them and saving customers money.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAIRA to accomplish for your sustainable bookstore?

We wanted to grow our revenue and increase our market share.

SOLUTION

Can you describe the scope of work MAIRA handled for Reknihy s.r.o.?

MAIRA provided full-service advertising in paid channels, including Google, Meta, Sklik, Microsoft Ads, and OpenAI Ads.

What is the team composition?

We worked with 2–5 teammates from MAIRA.

How did you come to work with MAIRA?

They were referred to me. We chose them over other options because they had high ratings, their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We worked together from November 2025–November 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MAIRA showed great results. We saw an increase in brand awareness and greater profitability.

How did MAIRA perform from a project management standpoint?

They were maximally helpful when dealing with situations. We communicated via virtual meetings.

What did you find most impressive about them?

We were impressed with their communication, ad skills, and certified partnerships with ad companies.

Are there any areas they could improve?

Everything was good.

BACKGROUND

Please describe your company and position.

I am the director of ASPIRA Počernice s.r.o.

Describe what your company does in a single sentence.

Real estate development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAIRA to accomplish?

• Sale of building plots of higher price level

SOLUTION

How did you find MAIRA?

Referral

Why did you select MAIRA over others?

Referred to me

How many teammates from MAIRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

complete management of PPC campaigns, keywords, recommendations for adjustments, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales acceleration by 100%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated clearly, proactively, and everything was delivered on time

What was your primary form of communication with MAIRA?

Email or Messaging App

What did you find most impressive or unique about this company?

Proactive approach

Are there any areas for improvement or something MAIRA could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

Hot Diamonds CZ, a consumer products and services company. We offer original silver jewelry with white diamonds, combining luxury design and affordable prices for the general public. Each piece is unique, certified, and elegantly packaged. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MAIRA?

We needed help with increasing our website's revenue and creative production.

SOLUTION

What was the scope of their involvement?

MAIRA manages our Google Ads, Meta, and Sklik ads and produces video and static ads. The team has taken over our campaigns from a former agency and rebuilt them.

What is the team composition?

We work with 2–5 teammates from MAIRA.

How did you come to work with MAIRA?

We found them through an online search. We chose them over other options because they were a great culture fit, offered good value for the cost, and had aligned company values.

What is the status of this engagement?

We started working with them in May 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MAIRA has reduced our costs and grown our revenue and traffic. We track all our KPIs, including ROAS, conversion rates, and website visits.

How did MAIRA perform from a project management standpoint?

MAIRA always delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We are impressed by their past experience and guidance.

Are there any areas they could improve?

There's nothing they can improve on.