Magnetic North

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of ClickBid

Describe what your company does in a single sentence.

ClickBid is a fundraising event software platform designed to help nonprofits and charities host online auctions, manage ticketing, and streamline fundraising events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic North to accomplish?

• Strategic Marketing
• Website Design
• SEO / GEO Optimization

SOLUTION

How did you find Magnetic North?

Referral

Why did you select Magnetic North over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Magnetic North were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MagNorth crushes it! 

• Web Experience: They have ensured consistent, high-quality web design across all product and service pages and optimized the navigation structure to support our SEO strategy.
• Content and Visibility: They conducted extensive content rewrites across our site to improve SEO and overall increase visibility. They did ongoing keyword analysis to track our ranking performance for relevant terms. 
• CPC Management: They successfully re-launched and actively manage our Google Ads campaigns. This includes redesigning graphics, A/B testing, and closely monitoring strategy and spend to maintain optimal ROI. 
• HubSpot Data and Operations: Provide critical support to HubSpot with the creation of new reports and automated workflows. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesign of our website not only showcases our product and expertise but also provides a user-friendly experience for all! 

Their attention to detail for our paid search campaigns is very appreciative. They're aware of new settings, areas that could be optimized, and ways to make better use of our campaign dollars.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management and responsiveness is excellent. They are highly reliable and deliver items on time. Whenever we had a question or needed to pivot, their team was exceptionally responsive, making sure our requests were handled fast and all projects stayed focused.

What was your primary form of communication with Magnetic North?

Virtual Meeting

What did you find most impressive or unique about this company?

What really sets MagNorth apart is their work ethic and passion. Their team has taken the proper time to understand our company's product, goals, and target market to fully understand our big picture and work together to achieve our goals. Their deep knowledge in all areas of marketing allow us to execute in all areas, vs focusing on just one with a small team.

Plus, their ability to get ahead of GEO during times of marketing uncertainty is really impressive and appreciated by our team.

Are there any areas for improvement or something Magnetic North could have done differently?

Not many improvements come to mind, however, possibly defining clear, numerical KPIs during annual planning or each big project to ensure we both have accurate targets and can determine if it's on or off track to follow EOS :) 

BACKGROUND

Please describe your company and position.

I am the VP of Sales and Marketing of Dojo Five

Describe what your company does in a single sentence.

Dojo Five takes advantage of modern development and automated testing tools from the mobile and web space and adapts them to the embedded firmware development process

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic North to accomplish?

• Redesign our website to provide a place of learner not just a sales website

SOLUTION

How did you find Magnetic North?

Referral

Why did you select Magnetic North over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Magnetic North were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview: We are seeking professional website redesign services to transform our existing sales-oriented website into an informative and educational platform. The goal is to highlight our expertise and provide a valuable resource for learning and knowledge sharing in our industry. Scope of Work: We are looking for a qualified web design and development agency to provide the following services: 

• Design and Development: Create a modern, clean, and user-friendly website design that aligns with our branding and emphasizes educational content. 
• Content Migration: Transfer existing content to the new website while ensuring proper formatting and organization. 
• Content Structure: Organize the website into sections such as blog articles, tutorials, case studies, and resource libraries for seamless navigation. 
• Responsive Design: Ensure full responsiveness across all devices (desktop, tablet, mobile). Content Management System (CMS): Implement a user-friendly CMS for easy content updates and additions by our team. 
• Interactive Features: Include interactive elements like video tutorials, webinars, and forums to promote engagement and knowledge sharing. 
• Search Functionality: Implement a robust search feature for users to quickly find relevant content. 
• Accessibility: Ensure compliance with accessibility standards (e.g., WCAG) to make the website inclusive to all users. 
• Security: Implement strong security measures to protect the website from cyber threats. 
• Performance Optimization: Optimize website performance for fast loading times and a smooth user experience. 
• SEO Optimization: Implement on-page SEO best practices to improve search engine visibility. 
• Analytics Integration: Integrate analytics tools for monitoring website traffic and user behavior. 
• Social Media Integration: Include social sharing buttons and integration for content sharing. 
• Contact and Support: Provide clear contact information and support channels for user inquiries. 
• Training: Offer training for our team members on content management and website administration. 
• Maintenance Plan: Outline a maintenance plan for ongoing updates, security patches, and improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesign of our website by Magnetic North has been nothing short of remarkable. They skillfully navigated the transition from a sales-oriented site to a rich source of information and learning. The new design not only showcases our expertise but also provides a user-friendly experience that encourages exploration and discovery. It's a testament to their expertise and dedication, and we're thrilled with the transformation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the design process, the team from Mag North demonstrated an exceptional level of responsiveness. From the initial concept discussions to the final implementation, their ability to promptly address our queries, accommodate our feedback, and adapt to evolving requirements was truly commendable. 

Their open lines of communication, timely updates, and willingness to collaborate closely with our team made for a smooth and highly productive design journey. This responsive approach not only ensured that our project stayed on track but also fostered a sense of trust and confidence in their ability to deliver an outstanding website redesign. It's evident that their commitment to client satisfaction and their dedication to delivering results-driven design solutions are key pillars of their service.

What was your primary form of communication with Magnetic North?

Virtual Meeting

What did you find most impressive or unique about this company?

Magnetic North's attention to detail throughout our project was truly exceptional. From the earliest planning stages to the final delivery, their team consistently demonstrated a keen eye for precision and thoroughness. Whether it was refining the user interface for optimal usability, meticulously optimizing the website's performance for swift loading times, or ensuring seamless responsiveness across all devices, Magnetic North's commitment to perfection was evident. 

Their dedication to pixel-perfect design, rigorous quality assurance, and a relentless pursuit of flawlessness contributed significantly to the project's success. Magnetic North's unwavering focus on even the smallest nuances not only elevated the aesthetics of our website but also enriched the overall user experience. Their attention to detail isn't just a skill; it's a testament to their dedication to delivering excellence in every aspect of their work, and we couldn't be more satisfied with the results.

Are there any areas for improvement or something Magnetic North could have done differently?

They could have charged me more for the value that I got out of the new website.