Magefan

BACKGROUND

Introduce your business and what you do there.

We’re an online food retailer in the UK. The company was established in 2009, and we started the online business in 2012. We moved from sole trader to a limited company in 2015.  I’m the founder and senior operations manager of the company. I’m also in charge of the web development part.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magefan?

I had hired a US company but the service wasn’t very good. I had just done an upgrade to Magento 2 and was seeking an advisor for that.

SOLUTION

What was the scope of their involvement?

Magefan is providing us quite a broad service range, including website development and hosting management. They’ve created bespoke extensions and handle debugging. We’ve got some third-party integrations that generate quite a lot of bugs. Magefan fixes bugs quickly and efficiently. They also installed and customized our servers.

They handle marketing, not just development, and come up with ideas for the website. Their team has also taken on our SEO and Google advertising. We were doing it in-house, but the feedback wasn’t that good. They give us daily reports.

What is the team composition?

We’re working with four people from Magefan at the moment. We were working only with Ihor (CEO) initially.

How did you come to work with Magefan?

We were using Magefan’s blog extension. I clicked on one of their ads randomly and saw on their site that they offered bespoke customization and website maintenance. I also found out that they were a subcontractor of our previous vendor. I gave them a trial project and was really happy with their service. The price was quite decent.

How much have you invested with them?

We spent around £5,000 (approximately $7,000 USD) in the first year. Now, we’re paying £4,000–£5,000 (approximately $5,500–$7,000 USD) per quarter. We’ve started digital advertising, so we’ll be spending more in 2021.

What is the status of this engagement?

We started working with Magefan around June 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ihor is a smart person, and he always brings ideas I hadn’t come across. He’s helped us a lot on the marketing part. We were using MailChimp by ourselves before and were spending a lot of money on it. Ihor got us to use Mautic, which is open-source and has saved us at least £5,000 (approximately $7,000 USD) per year.

Also, we were using Google Workspace for email. Our business expanded quite a lot, and we were going way beyond the daily limit of Workspace so our emails always got bounced back. Ihor found Mailgun, which is a much cheaper solution. It’s really stable, and we haven’t had issues with it.

Before, we were only getting 30 orders per day, and we’re getting 200 now. The average order was around £30 (approximately $40 USD), and the figure is increasing. I’m really glad I have Magefan working for me.

How did Magefan perform from a project management standpoint?

I give them task lists on a monthly basis. I get ideas from my marketing and operations teams, based on which I then make lists, and Magefan follows the tasks one by one. I’m using Google Docs for that and don’t have a project management tool in place. 

What did you find most impressive about them?

Magefan is available to me seven days a week. With other providers I’ve used, I always had trouble getting ahold of them. Our business runs 24/7. If a server breaks, I can just call Magefan, and they’ll fix it within a few hours.

Are there any areas they could improve?

No, there isn’t much to improve at the moment. We’re happy with each other.

Do you have any advice for future clients of theirs?

I’ve referred Magefan to friends in the industry, and they’re all happy with the service.

BACKGROUND

Please describe your company and your position there.

Part owner of a online adult toy retail. We sell adult toys for mainly for men.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Magefan, and what were your goals?

Maintain and customize our Magento 2 e-commerce platform to our needs.

SOLUTION

How did you select Magefan and what were the deciding factors?

Searched online and noticed Magefan's blog as one of the most used free blog extensions for Magento and, after talking with Ihor from Magefan, we realized they're a good fit.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our projects ranged from fixing bugs to developing 100% custom extensions to use with Magento that meets our need.

How many people from the vendor's team worked with you, and what were their positions?

3. Unsure of their position and did not ask as they were also very good at their roles and we trusted Magefan enough to use whoever they assign to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Magefan is well versed in Magento platform and development. Ihor is especially very knowledgeable with Magento. We were able to develop custom extensions on our site which is now a big part of our community in bringing users together and discuss openly on our site.

Describe their project management style, including communication tools and timelines.

We mainly used Trello and Bitbucket to communicate. And it was very simple to deal with Magefan. Timelines are usually on point and if not, they would communicate and let you know.

What did you find most impressive or unique about this company?

Magefan and Ihor are honest and trustworthy. They would be honest and upfront about how long a project would take, and at times deduct the hours they actually spent on it because it provided a learning experience for themselves. They are also proactive when they find some issues with our site, even if it's not related to the project at hand.

Are there any areas for improvement?

We have worked together since 2018 and Magefan still handles basically all our Magento needs. We are still very satisfied with their work and don't see any improvement needed.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Advanced Logic, a web agency specializing in the development of websites and e-commerce platforms on open-source systems. We offer comprehensive consulting and customized solutions, with specific expertise in Magento and Hyvä.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magefan?

We needed to accelerate the deployment of high-performance Hyvä storefronts that maximize Core Web Vitals and SEO rankings, ensuring our clients achieve superior conversion rates through a fast and seamless user experience.

SOLUTION

What was the scope of their involvement?

We implemented Magefan's Hyvä-ready modules, which effectively delivered a high-performance frontend and a robust SEO infrastructure tailored to our clients' specific business logic. We used the following modules: Magento 2 WebP Optimized Images, Magento 2 YouTube Widget, XML Sitemap Extension, and Product Grid Inline Editor.

What is the team composition?

We worked with two teammates from Magefan.

How did you come to work with Magefan?

We found Magefan through an online search. We chose them for their specialized set of Hyvä-ready modules that enhance site SEO and performance while perfectly addressing our clients' diverse requirements.

What is the status of this engagement?

We have been purchasing and integrating Magefan modules since 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients achieved significant improvements in Lighthouse performance scores, page load times, and organic traffic. By integrating Magefan's modules, also catalog management became considerably more efficient, enabling streamlined price management, simplified attribute updates, and faster bulk data editing.

How did Magefan perform from a project management standpoint?

As Magefan is a product-based provider, our engagement focused on acquiring their software extensions rather than a managed service project. However, whenever we required technical assistance, their support team was consistently prompt, precise, and highly reliable in their delivery. We communicated via email and messaging apps.

What did you find most impressive about them?

We were impressed by the precision, speed, and genuine professional courtesy of Magefan's team.

Are there any areas they could improve?

We were satisfied with the experience.

BACKGROUND

Introduce your business and what you do there.

I’m the partnerships and marketing manager of 5MS, a Magento agency offering expert Magento development, support, hosting, migration, performance optimization, and e-commerce marketing services tailored to help online stores perform and grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magefan to accomplish for 5MS?

We chose Magefan for two main reasons: their reputation and extension expertise. In the Magento world, Magefan’s name is synonymous with reliability. They’re known for building clean, stable code that doesn’t crash your site when you hit “update.” Moreover, they live and breathe Magento extensions. Instead of us trying to reinvent the wheel (and breaking things in the process), we’re plugging into their proven solutions to handle the heavy lifting.

SOLUTION

What was the scope of their involvement?

5MS partnered with Magefan to implement their AI-powered translation extension for a client’s large-scale internationalisation project. For a client undergoing internationalization, our partnership with Magefan focused on removing the manual “grunt work” of translating a massive e-commerce catalog. We essentially used their AI-powered translation extension to turn a month-long localization project into a matter of days.The primary goal was to automate the translation of the entire Magento storefront while maintaining SEO integrity and brand voice. We enabled “autopilot” translation for all core entities, including the product catalog, titles, descriptions, and custom attributes.

What is the team composition?

We worked with one teammate from Magefan.

How did you come to work with Magefan?

We found them through a search engine. We chose them over other options because our company values aligned.

What is the status of this engagement?

We started working with them in November 2025, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For a project centered on internationalization and AI-driven automation, the “win” isn’t just about things looking different — it’s about the massive shift in efficiency and reach.When we look at the work with Magefan, the success shows up in three main buckets: time, cost, and traffic.First, before the AI translation extension, launching a new language store was a logistical nightmare. We’ve reduced the localization timeline by over 80%. What used to take a team of translators weeks to manually input into Magento now happens in a matter of hours through bulk AI processing. We’ve gone from “planning a launch” to “going live” in a fraction of the time.Second, manual translation services are expensive, especially for a large catalog with thousands of SKUs and blog posts. By using Magefan’s integration with engines like DeepL and ChatGPT, the client has shifted their budget from “paying for drafts” to “paying for a quick review.” This has cut the total localization budget by roughly 60%–70%.Third, we’ve seen positive changes in website traffic, but it’s still ongoing.

How did Magefan perform from a project management standpoint?

Since we’re the ones delivering the solution to the client, we need partners who don’t leave us hanging. Magefan’s project management style is direct, fast, and no-nonsense. Their team is incredibly responsive. When we’re in the middle of a complex integration — like the AI translation rollout — we can count on them to jump in with technical clarity immediately.We communicate via email and messaging apps.

What did you find most impressive or unique about them?

We recommend Magefan’s extensions because they just work. They’re clean, well-documented, and don’t create the “technical debt” that cheaper, lower-quality modules often do. Moreover, they have a friendly and fast approach. Their team was incredibly responsive and professional, which allowed us to automate thousands of product and CMS translations on a strict deadline. We highly recommend their extensions for any agency looking for reliable, high-performance Magento solutions.

Are there any areas they could improve?

No, they’re great.

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of DOIT Software, an IT staff augmentation company. We supply skilled software engineers on a full-time, part-time, or hourly basis to help companies accelerate product development and strengthen their engineering teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magefan?

We needed support as a technical partner on client-facing projects. Additionally, we required reliable external expertise to support improvements and technical maintenance of DOIT Software’s website.

SOLUTION

What was the scope of their involvement?

Magefan supports us as a technical partner on client-facing projects, where they cover the technical delivery while we handle staffing, client communication, and overall project coordination. The team supports us with Magento development for our clients, including store improvements, custom Magento plugin development, and full-cycle Magento work where required. Magefan has also worked on full Magento setup projects, including custom design and configuration from scratch, as well as ongoing Magento customization. This includes setting up and customizing Magento 2 extensions related to performance optimization, promotions, marketing, administration, order management, and multilingual functionality. For DOIT Software, Magefan has provided website-related support, including blog functionality improvements, article rating features, migration from ACF-based custom fields to Gutenberg to optimize database size and performance, and implementation of a customized contact form with CRM integration.

What is the team composition?

We work with 2 - 5 teammates from Magefan.

How did you come to work with Magefan?

We found Magefan through professional connections and referrals within the e-commerce and Magento community. Over time, this evolved into a long-term partnership on selected projects. We chose Magefan because of their strong Magento and e-commerce expertise, practical delivery experience, and their ability to integrate smoothly into a multi-party delivery model. Their team understands how to work as a technical partner or subcontractor, which was critical for our collaboration on client-facing projects.

What is the status of this engagement?

We started working with Magefan in July 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Magefan helps us deliver Magento-related work reliably across multiple client projects, ensuring stable functionality and on-time delivery. For DOIT Software, their work has led to improved website performance and maintainability, including database optimization and more efficient lead handling through CRM integration. Migrating content from ACF to Gutenberg reduced our database size by almost 9x, significantly improving website performance and maintainability. Lead handling also became more efficient thanks to a customized contact form integrated with our CRM, reducing manual effort.

How did Magefan perform from a project management standpoint?

We're fully satisfied with Magefan's project management. Over a long-term collaboration, it's unrealistic for everything to be perfect, but in most cases, delivery has been on time and well organized. When timelines need to be adjusted, Magefan communicates clearly and discusses it in advance, providing reasonable explanations. Overall, their approach is professional, transparent, and reliable.

What did you find most impressive about them?

Magefan's structured approach to delivery and their ability to communicate complex technical topics in a clear and practical way stand out the most. Since we operate in a related domain, this has made our collaboration especially efficient and frictionless. We also appreciate the balance between cost and quality - Magefan's pricing is reasonable, while the professional level of execution remains consistently high.

Are there any areas they could improve?

There are no major issues. In a few cases, additional upfront alignment on technical details could have helped us move even faster, but this hasn't impacted overall delivery or outcomes.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing operations manager of a company that supplies high-quality safety products for the EMS, lifeguard, and swimming industries. We offer exceptional customer service and reliable stock for emergency and disaster relief needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magefan?

Our Magento website needed a ton of fixes. Magefan quickly identified extension issues, security updates, inefficiencies, and other bugs. These issues were a result of the original developer not being a Magento expert.

SOLUTION

What was the scope of their involvement?

Magefan has been providing Magento updates, security updates, server configuration, extension updates, and extension removals. Other tasks include product catalog updates, blog extensions, SEO extensions, and more. We plan on doing a new website design with Magefan in Q2 2026.

What is the team composition?

We’ve been working with 2–5 teammates from Magefan.

How did you come to work with Magefan?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost. Moreover, they had a fast response.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with them in February 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Magefan’s work has improved our brand awareness and customer experience. People have been noticing us more, and more dealers and distributors have signed up with us. Our web sales have grown by 100%. In 2022, we had $98,000 in gross web sales. In 2023, we had $122,000. In 2024, we had $154,000.

How did Magefan perform from a project management standpoint?

We communicate with Magefan via email or messaging apps.

What did you find most impressive about them?

Magefan’s response time and efficiency are impressive. They also have a sense of urgency to get the job done right and with detail.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Director of Powerbee Ltd

Describe what your company does in a single sentence.

Energy saving home and garden products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magefan to accomplish?

• Website development
• Website speed and optimisation
• Website bug fixes

SOLUTION

How did you find Magefan?

Online Search

Why did you select Magefan over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Magefan were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Website optimisation, website analysis advice and guidance, bug Fixes, magento software installation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website works faster more efficiently, has more payment options and is more stable, it is more up to date with the latest software

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project manager was incredible, responsive, on time, efficient helpful respectful and available

What was your primary form of communication with Magefan?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

So fast to respond and immense knowledge of magento 2, Magefan have principles - they do a job the way it should be done - properly

Are there any areas for improvement or something Magefan could have done differently?

They are the best magento development Company I have had after 14 years in this field

BACKGROUND

Please describe your company and position.

I am the Director of a design company

Describe what your company does in a single sentence.

Our company is a full-service digital agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magefan to accomplish?

• Website development

SOLUTION

How did you find Magefan?

Online Search

Why did you select Magefan over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Magefan were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been working with Magefan for the purchase of Magento modules and custom development for a number of years, and continue to work with them ongoing in a really positive relationship.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurables largely consisted of a combination of budget + timescale for custom web development requirements specific to multiple Magento projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was handled through Trello, email and Skype. They always delivered tasks on time and were flexible to work with.

What was your primary form of communication with Magefan?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the work and knowledgeable team specific to Magento is higher than any agency we've come across before.

Are there any areas for improvement or something Magefan could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of ST security

Describe what your company does in a single sentence.

Sell cctv security

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magefan to accomplish?

• magento 2

SOLUTION

How did you find Magefan?

• Online Search

Why did you select Magefan over others?

• they were the only ones who helped us...

How many teammates from Magefan were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

complete setup of Magento 2 and maintain it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

knowledge

Describe their project management. Did they deliver items on time? How did they respond to your needs?

perfect response always good coding and on time and support when needed.

What was your primary form of communication with Magefan?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Know a lot about magento

Are there any areas for improvement or something Magefan could have done differently?

dontthink so

BACKGROUND

Please describe your company and your position there.

retail online store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Magefan?

for managing roders on maganeto 2

SOLUTION

How did you select this vendor and what were the deciding factors?

from Magento market place

Describe the project in detail and walk through the stages of the project.

I got the extension for managing my sale orders and now they are telling me I can not add more domain to it. 

How many resources from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

not good

What did you find most impressive or unique about this company?

nothing

Are there any areas for improvement or something they could have done differently?

yes. They should give me the service I was supposed to get and be honest at the beginning.

UPDATED REVIEW

The service provider responded on May 30th, 2022. 

According to our License Agreement (https://magefan.com/end-user-license-agreement ) which is based on the same terms as other Magento 2 extensions vendors' licenses, one License gives you the right to use only one copy of the Software on one LIVE Magento installation. A separate License should be purchased for each LIVE Magento installation. You can use the software on an unlimited number of developments, staging, and test Magento Installations.

Each customer agrees to the terms of the license agreement while placing an order and can find it in the LEGAL section at the footer of every page on our website.

Matt bought two of our modules in summer 2021. So, he agreed to and should have read our Lisence Agreement terms correspondingly. After the purchase, he installed them on a test domain and since our system recognized this domain as a live installation he contacted us about this problem. We asked for the name of the live domain and added 3 domains Matt specified, presumably for A&B testing. We kindly added them to the license key and Matt was completely satisfied.

A few days ago he asked us to add 3 more domains to the license key. They happened to be live domains, three different stores completely unrelated to the previous project. So we asked Matt to purchase 3 additional licenses, so that he could use the modules on these new websites as per our License Agreement. This answer apparently didn't satisfy Matt, and, unfortunately, we received threats in return.

We are really sorry about this situation, and we will put more effort into informing our customers about the terms of use of our extensions. However, we also want to highlight that no information was hidden from Matt and he agreed to the terms of use at checkout willingly.