MacroHype

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Black Collie Capital

Describe what your company does in a single sentence.

Black Collie Capital is a privately held Commercial Real Estate Financing & Advisory firm providing strategic advisory and capital raising services to middle-market companies across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MacroHype to accomplish?

• When we decided to bring MacroHype on board as our SEO provider, we were hoping to tackle some persistent challenges we were facing in improving our online visibility and organic traffic.

SOLUTION

How did you find MacroHype?

Referral

Why did you select MacroHype over others?

• Good value for cost
• Referred to me

How many teammates from MacroHype were assigned to this project?

2

Describe the scope of work in detail. Please include a summary of key deliverables.

MacroHype's involvement began with a comprehensive technical SEO audit and thorough keyword research. Not only did they optimize for our primary keywords, but they also unearthed several hidden gems that our previous SEO provider had overlooked. Their insights revealed a multitude of opportunities for enhancement that we hadn't previously explored. 
Their recommendations ranged from tweaking our H1s and title tags to optimizing existing pages and crafting new content. One notable suggestion was to revamp the URLs of our inventory pages, a change that initially gave us pause but ultimately proved to be a game-changer in driving increased traffic and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with MacroHype, we've witnessed tangible improvements in our search rankings and organic traffic. The pages we've optimized in collaboration with them have experienced notable upticks in both leads and visits. Moreover, specific keyword rankings have surged, with many now comfortably nestled in the top ten search results. 
Despite a slight dip in our average rankings compared to the previous year, the sheer volume of keywords ranking in the top ten has been a reassuring indicator of our progress. Furthermore, conversions have seen a significant boost, validating the efficacy of MacroHype's strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From a project management perspective, MacroHype has been nothing short of exemplary. Regular bi-weekly meetings have fostered seamless collaboration, and their integration into our marketing team has been seamless. They've consistently met deadlines, and their transparent approach, using platforms like Asana for task management, has facilitated smooth communication and progress tracking.

What was your primary form of communication with MacroHype?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets MacroHype apart is their tailored approach to our needs. Unlike other vendors we've encountered, they don't offer one-size-fits-all solutions. Instead, they take the time to understand our industry and customize their efforts accordingly, resulting in solutions that are truly tailored to our unique requirements.

Are there any areas for improvement or something MacroHype could have done differently?

Our experience with MacroHype has been overwhelmingly positive, and we look forward to continuing our partnership for mutual growth and success.

BACKGROUND

Please describe your company and position.

I am the Co-founder and CEO of WiFrost Inc

Describe what your company does in a single sentence.

WiFrost Inc specializes in offering innovative wireless networking and internet connectivity solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MacroHype to accomplish?

• We wanted to increase website traffic, impressions, and total clicks.

SOLUTION

How did you find MacroHype?

Referral

Why did you select MacroHype over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from MacroHype were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their engagement went beyond the supply of SEO services. MacroHype demonstrated a thorough awareness of our needs throughout the onboarding process, from outlining our goals to allowing access to our website and analytics accounts. Monthly activities included backlinking, content improvement, SEO audits, and site sweep evaluations, all with the goal of improving our online presence and Google position.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of their participation speaks loudly. Our sales grew tenfold, and our ROI surpassed expectations. In September 2023 alone, we saw substantial increases in a variety of measures, including a 20% increase in clicks and organic sessions and a 12% rise in impressions. With over 1,200 keywords ranking in the top ten on Google, MacroHype's techniques were indisputably beneficial.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They painstakingly planned deliverables and provided flex credits for additional activities, ensuring a smooth project management process. Communication was straightforward and constant, with regular updates sent via meetings and easily available documentation on Google Drive. Their use of technologies such as Asana and their Analytics facilitated even more efficient communication.

What was your primary form of communication with MacroHype?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What genuinely distinguishes MacroHype is their extraordinary value offer. The quality of their work considerably beyond the price, making them an excellent investment. With such excellent customer support, it's no surprise that we've expanded our cooperation and even hired their skills for another brand.

Are there any areas for improvement or something MacroHype could have done differently?

There aren't many places for improvement to point out. Their communication cadence is ideal, and their readiness to adjust to our changing demands is excellent.

BACKGROUND

Please describe your company and your position there.

I am the Corporate Logistics & Distribution Manager at Weber Metals, Inc in United States

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MacroHype, and what were your goals?

Using paid search to increase effective volume, we needed to support both new and established locations in a transactional context. The real goal is to draw new customers to the center by employing paid keywords to seize customers when they make location-based decisions.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were one of three companies we interviewed after following a recommendation. We thought their team was the ideal fit after hearing their proposal and price point.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Macrohype was a legacy company upon acquisition. With them, we began a discovery meeting to go over our intentions. As we transferred our SEM management to our reputable corporate partner, we also collaborated with them for a short period of time on PPC. After deciding how to best market our center and incorporate them into our larger system work—which took us about a few weeks—we made the decision to transfer the business to our established AOR.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed work amongst their team and also a seo specialist who also communicated with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are totally impressed with Macrohype's service! They've really an amazing job so far with optimizing our campaigns and improving our ranking. They provide detailed video reports showing everything they are doing and giving constructive advice and feedback as well. They also provide excellent SEM work, which results in continuous volume growth week over week. They kept their cost per convert effective and reasonable.

Describe their project management style, including communication tools and timeliness.

They have done a fantastic job of controlling our expectations and keeping deadlines. We contact primarily via email, and they always answer right away and make adjustments.

What did you find most impressive or unique about this company?

MacroHype is really great to work with. Extremely knowledgeable and helpful in detailing every step for their customers via chat and video updates. Would highly recommend

Are there any areas for improvement or something they could have done differently?

No. Their work was perfect.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Island Food To Go, a food delivery and catering company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MacroHype?

We were looking for a vendor to help us manage our marketing efforts.

SOLUTION

What was the scope of their involvement?

MacroHype is our primary digital marketing and PR partner, providing us with SEO, public relations, social media management, and print marketing services. They mainly focus on managing our Facebook, Instagram, and Twitter accounts, as well as our Google Ads account.

Other than that, they also do some technical upkeep, maintenance, and support.

What is the team composition?

Our main point of contact is the founder.

How did you come to work with MacroHype?

I came across the founder when they came into our place of work for a coaching session. I took their card and contacted them for this project.

How much have you invested with them?

We’ve invested about $200,000 so far.

What is the status of this engagement?

Our ongoing partnership started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve significantly improved our revenue stream since partnering with MacroHype, so we thought it was worth keeping them on board to continue our growth.

How did MacroHype perform from a project management standpoint?

They perform well from a project management perspective, as they consistently meet our deadlines and budget.

We typically communicate through phone and in-person meetings.

What did you find most impressive about them?

We're impressed with their results-driven approach. They do such a good job for us that we completely put our trust in their abilities to always deliver our needs.

Are there any areas they could improve?

I don’t have any constructive feedback, as they’re always on top of the project.

Do you have any advice for potential customers?

To get the most out of your engagement with MacroHype, I’d advise you to let them do what they do best.

BACKGROUND

Please describe your company and your position there.

I am the Sales Operations Manager at Alaskan Brewing Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MacroHype?

In order, to make our website more engaging for visitors and simpler to browse, we decided to redesign it with a modern, fresh aesthetic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for web designers around our area online and we came across MacroHype and we decided to hire them to their amazing reviews, industry experience and portfolio.

Describe the project in detail and walk through the stages of the project.

In order for them to comprehend what we do, our key beliefs, and how we wished to express those in design, we started with a launch meeting. The team then set to work creating wireframes of each page's design, which we would either approve or amend.

The website was then made by the designers. The crew was wonderful to deal with, and they patiently taught us how to alter the website as they want.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 3 people including their project manager, and 2 designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a lot of compliments from clients and users about the new changes and designs on our website.

How effective was the workflow between your team and theirs?

The project manager is amazing. They were always available during the project and provided us with frequent updates. We had meetings mostly on phone calls and sometimes we communicate via e-mail

What did you find most impressive or unique about this company?

Throughout the entire development process, they assisted us in understanding how to use the site's backend. They responded and made modifications really quickly

Are there any areas for improvement or something they could have done differently?

No. Nothing comes to mind actually.

BACKGROUND

Please describe your company and your position there.

I'm the Senior Investment Associate at Paulson Investment Company, LLC in United States

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MacroHype, and what were your goals?

We had the privilege of working with MacroHype on video production requirements to support bringing our company's goal to life through media

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Google search to look for local video producing companies. We compared three options and decided on this supplier because of their reasonable pricing and approachable staff.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

A discovery meeting served as the beginning, Before assisting us in writing a narrative and storyboard, they first helped us to grasp our purpose. Ultimately, they provided viewers with a 5-minute animated film that explained what our company does. They took care of the narration and provided a condensed version of our Instagram advertisements.

Who did you work with and what was the feedback process like?

An account manager who helped us out detailed the project and kept us on track. We would provide comments following each milestone, and She would relay it to the animators. They uploaded their work on Vimeo, where we could directly remark on some of the designs

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Given the short amount of time that our organization had to devote, the final movies were very amazing and well above our expectations. MacroaHype flawless synchronization of the story with the pictures and music has greatly inspired our audience

Describe their project management style, including communication tools and timeliness.

The account Manager was easy to communicate with and provided us with frequent updates throughout the project. We communicated mostly via e-mails and skype

What did you find most impressive or unique about this company?

They were able to bring up new ideas to improve our vision, which really made the final video great. Highly recommended!

Are there any areas for improvement or something they could have done differently?

No. They're professional at what they do.

BACKGROUND

Please describe your company and your position there.

I'm the Director, Human Resources at Denali Ingredients in United States

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MacroHype, and what were your goals?

We transferred our digital marketing operations to MacroHype at the start of the month in order to achieve outcomes that would surpass those of in-house marketing. Our objectives involve expanding our clientele through digital marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for Digital marketing agencies in our area, and we shortlisted 4. However, we decided to work with MacroHype due to their past clients and cost estimates.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

This month, our current concentration was on Facebook and Google ads. We intended to start with what we are familiar with and expand from there. MacroHype created a daily plan and had daily creative created based on our needs.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with three persons from their team, which included their account manager, social media marketer and an E-mail marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We receive an interactive report from Google every day that details our daily spending, impressions, interaction, and so forth. At least, we significantly increased the number of "likes" on Facebook.

How effective was the workflow between your team and theirs?

To discuss the progress of our campaign, we met in person weekly and communicated via email. When we had a question, they were very accommodating.

What did you find most impressive or unique about this company?

We were impressed by their knowledge of digital marketing. They're a 1-stop shop for all our digital marketing needs, especially outbound efforts.

Are there any areas for improvement or something they could have done differently?

No. They did an amazing work.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Operating Officer at KZ Companies LLC, a real estate company in California, United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MacroHype, and what were your goals?

Our website was created 11 years ago and had become outdated. We had a downfall in the rate of our website visitors. We couldn't reach more people has will ought to due to our site becoming outdated. We then, hired MacroHype to help development a WordPress for us to increase our visibility online. We were hoping, our traffic rates increases after the launching of the site

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for talented web developers in our area. We came across MacroHype online and we decided to hire them due to their amazing reviews and portfolio

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and objective. After this, MacroHype, created a brand new website from scratch. It took time a short time to complete the process. Using InVision, they worked through more than 150 screen designs for our page, switching between colored and black-and-white variations. We submitted our content after the pages were created to see how it would appear. It has quite a substantial amount of media , such as excellent photos and movies.

How many people from the vendor's team worked with you, and what were their positions?

In total, we worked with four persons, a project manager, 2 web developers and a designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the site went live, we noticed a 90% increase in traffic, and month after month, our inbound leads doubled. Clients appreciate the new design because it provides more information about our services and they now a clearer grasp of them.

Describe their project management style, including communication tools and timeliness.

We met mostly with their project manager who carried us along through the project and updated if there's a delay, so we could prepare. We used Jira, GitHub and e-mail to coordinate.

What did you find most impressive or unique about this company?

Amazing, the Website is so up to point and done all the list of changes very professionally. They're one of the best teams we had ever worked with. All thanks to MacroHype for amazing work done.

Are there any areas for improvement or something they could have done differently?

No. They did an excellent Job!

BACKGROUND

Please describe your company and your position there.

I'm the Senior Marketing Manager at Diamond Foods in United States

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MacroHype?

We required help with all aspects of social media account management, from scheduling posts to developing paid social advertisements. Our objectives were to improve audience interaction on social media platforms, gain more followers and fans, and also boost sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We conducted an online search for local social media marketers and shortlisted 3. However, we chose this agency based on their price quote and amazing reviews.

Describe the project in detail and walk through the stages of the project.

We read through a lot of information regarding the property, including details about how the company runs, our location, and the advantages of our services. Since the lifestyle is a key component of what we're attempting to offer, they took incredibly in-depth notes to comprehend both the business and our services. They started putting together postings for other social networking sites, including Facebook and Instagram. They provided us with daily reports that included comparisons to other nearby and related firms.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Becky, who is their account manager and three other social media marketing specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first two months, the number of our followers on various social media sites increased from hundreds to thousands. Thanks to the timing of their posting. Also significantly rising were our sales. About 85% of people who click on our Instagram and Facebook advertisements make a purchase, so we're getting more relevant traffic.

How effective was the workflow between your team and theirs?

We had daily meetings mostly with their account manager, who was always available and carried us along with analytics of our advertisement. We communicated mostly on phone call and e-mail.

What did you find most impressive or unique about this company?

The guys at MacroHype are doing a tremendous job running our entire social media campaigns and paid ads. They also did 2 videos for us in the past few months. Great job!

Are there any areas for improvement or something they could have done differently?

No. Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Co-founder of Openstock (LiquidLP)

Describe what your company does in a single sentence.

Openstock (LiquidLP) is a financial technology company that provides a platform for buying and selling alternative investment assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MacroHype to accomplish?

• We enlisted Macrohype's digital marketing skills to improve our lead generation efforts and streamline our sales automation process.

SOLUTION

How did you find MacroHype?

• Online Search
• Clutch Site

Why did you select MacroHype over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from MacroHype were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved developing a digital marketing plan that included SEO, PPC campaigns, and social media marketing, as well as incorporating CRM and marketing automation tools to improve the sales process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The strategies put into place resulted in a notable rise in qualified leads and a more efficient sales process, as demonstrated by enhanced conversion rates and sales effectiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team worked well together, with Macrohype offering consistent support and valuable insights throughout.

What was your primary form of communication with MacroHype?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique method of combining digital marketing with sales automation tools stood out as impressive.

Are there any areas for improvement or something MacroHype could have done differently?

An area that could be enhanced is the quicker incorporation of new digital marketing trends and technologies into the strategy.