M3.agency

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager of BW

Describe what your company does in a single sentence.

Professional services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M3.agency to accomplish?

• SEO
• PPC Advertising
• Linkedin Advertising

SOLUTION

How did you find M3.agency?

Other

Why did you select M3.agency over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from M3.agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Monthly SEO optimisations and reports to raise awareness and discoverability of our services. Support on additional microsites, from indexing to content planning, to raise the visibility and engagement across specialist senior-level auidence. Targeted Linkedin and Google advertising to drive valuable leads for content campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic and engagement rates from organic search. Increase in share of voice against key competitors. Hundreds of valuable leads generated, including dozens of prospects within key target audience brackets either at discovery phase or lower-end of funnel. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team are professional and highly responsive. They deliver on time, offer regular check-ins and reports, and provide feedback and updates in a clear and personable way that can be understood by both the internal Marketing Team and non-tech savvy stakeholders. They refine and optimise campaigns as they proceed, providing rational adjustments and A/B testing until they are satisfied with results. They bring in senior members of the team to support scope, deal with any issues, and bring fresh thinking to the table. They have also been available to meet in person where possible. They provide excellent client-care.

What was your primary form of communication with M3.agency?

Virtual Meeting

What did you find most impressive or unique about this company?

M3 have grown a broader range of specialists since our first involvement with them, so we have been able to leverage their resources for advertising and creative assets, alongside regular SEO work. Their responsiveness and willingness to meet objectives are very sharp, and I always know I'll get a quick, well-considered response to my queries. They will also help to scale pricing of campaigns so it's easier for stakeholders to make decisions on spend and ROI.

Are there any areas for improvement or something M3.agency could have done differently?

We have a broad and complex number of audiences and buyer personas that can be quite complex to understand. There is sometimes (naturally) a need to review and adjust copy suggestions and audience targeting to ensure the right TAs are being catered for at the outset of campaigns, but this is really all part of the partnership approach, and M3 does strive to understand these as deeply as possible without being industry subject matter experts for all markets. They take on board the lessons well and apply them back into longer-term work.

BACKGROUND

Please describe your company and position.

I am the Board member (ex CEO of Addmaster) of Polygiene Group

Describe what your company does in a single sentence.

Provider of innovative additives to major brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M3.agency to accomplish?

• Create new website
• Simplify branding

SOLUTION

How did you find M3.agency?

Referral

Why did you select M3.agency over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Impressed with pitch

How many teammates from M3.agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• This was the 2nd successful project with M3
• The first was 10 years ago which enabled me to create stand-out brands for my business which I then sold.
• This website was key in making the business so desirable.
• More recently they helped the new owners (a listed business where I sit on the board) to create a new look website after the new owners had got into a mess with their existing providers who were unsuccessful in integrating into the group marketing strategy.
• M3 were outstanding in unraveling the mistakes and very quickly turning around a new strategy and website. 
• By acting so quickly and expertly they were able to prevent the loss of brand equity which was slipping away.
• The new website is working extremely well, and we are delighted with it and the implementation 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

website hits and leads generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient and on time with all promises 

What was your primary form of communication with M3.agency?

In-Person Meeting

What did you find most impressive or unique about this company?

Very easy to deal with and open with the project making sure we felt part of the journey at every stage 

Are there any areas for improvement or something M3.agency could have done differently?

None - as mentioned, this is my 2nd large project with them and I would highly recommend them 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Communications of Capstone Foster Care

Describe what your company does in a single sentence.

We recruit and support fostering families to care for looked-after children.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M3.agency to accomplish?

• Improve SEO on our website
• Manage Google Ads PPC
• Manage our website
• Consult on marketing strategy
• Consult on marketing activities

SOLUTION

How did you find M3.agency?

Other

Why did you select M3.agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from M3.agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

M3 has built our website, including rebranding in 2020, and we have retained their services to continue its development and improve its visibility. 

• PPC: 
  • Search Query Reports 
  • Bidding
  • Performance checks
  • CTR Review
  • Sitelink reviews
  • Quality Score Reports
  • Keyword Trends
  • Remarketing/display
  • Setting reviews
  • Competitor analysis
  • Day Parting
  • Monthly reporting 
• SEO & Content:
  • Monthly report + reporting slides 
  • Monthly face-face meeting 
  • Technical reviews and implementation
  • Page performance tracking (rankings, traffic, conversions) and optimization 
• Digital Development:
  • Research and in-depth analysis for new development requests across all 3 sites (if applicable)
  • Quoting / Scoping out new developments across all 3 sites
  • Regular weekly maintenance checks across all 3 sites
  • Bug review, fixes, and testing across all 3 sites
  • Rolling out new changes/bugs to the live site across all 3 sites
  • Project management updates to client services
  • Client face-to-face and remote meetings, where applicable
  • Meeting with external suppliers where applicable
  • Internal meetings with digital marketing on new developments, recommendations, and any changes to GA needed 
  • The above also includes CMS maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 85% increase in organic traffic 
• 350 new page one rankings 
• 112% increase in conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items are always delivered on time. M3 uses a Trello board to communicate where projects are at, and we are invited to input. We have weekly catch-ups with Client Services and monthly face-to-face reporting.

What was your primary form of communication with M3.agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is very well put together with a varied skill set, with other colleagues available as needed. They are clearly very talented and work well together and with us. The communication is above and beyond, and their approach is to work 'with' us rather than 'for' us. They have taken our digital marketing to the next level and continue to work passionately to improve our reach.

Are there any areas for improvement or something M3.agency could have done differently?

M3 has adapted well to our changing needs, including a change in marketing strategy/lead on our side.

BACKGROUND

Please describe your company and position.

I am the UK Marketing Manager of a manufacturing company

Describe what your company does in a single sentence.

Manufacturer of electric vehicle chargers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M3.agency to accomplish?

• Brand awareness
• Lead generation
• website optimisation and SEO

SOLUTION

How did you find M3.agency?

Online Search

Why did you select M3.agency over others?

• Great culture fit
• Good value for cost
• Company values aligned
• impressive experts in their fields

How many teammates from M3.agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

we are a small subsidiary of the HQ, we needed to set up and develop paid digital platforms to help generate leads, brand awareness and optimise the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ongoing monthly reports. KPI reporting through various analytics depending on the topic being reported.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Great team who are on the ball
• very knowledgeable in their areas of expertise
• They ask for permission and are great with communication
• very polite and professional at all times
• Adaptable to our needs if we need things reported slightly differently
• happy to learn more about our complicated industry
• They're always on time and a pleasure to work with.

What was your primary form of communication with M3.agency?

Virtual Meeting

What did you find most impressive or unique about this company?

It is very welcoming and feels like an extension of our company, you can teach people all the skills in the world but the M3 agency has a truly outstanding team of great people who are a pleasure to work with. I chose to outsource in an area of my weakness, and they always explain anything I have questions about which is really lovely.

Are there any areas for improvement or something M3.agency could have done differently?

I would say to empower some of the team to be more forthcoming and confident with telling us what is best to do even if it veers from what we originally planned. I am a direct person who appreciates a direct approach (which isn't everyone's style). We want M3 to lead us to success in the best way of getting there, not always what we think is the best way of doing things, challenge us <3

BACKGROUND

Introduce your business and what you do there.

I’m the centre manager at Cubo Work, a workspace solution company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with M3 Agency?

We needed help with social media marketing (SMM); we wanted to increase our online presence.

SOLUTION

What was the scope of their involvement?

M3 Agency does our SMM for Instagram, LinkedIn, and Facebook. We provide them with images, and they work on posts and copy. However, they don’t handle community engagement for us.

What is the team composition?

We work with the director and the content marketing manager.

How did you come to work with M3 Agency?

We chose them because they were really friendly and approachable. They explained things well and were quick at getting back to us. 

How much have you invested with them?

We pay $10,000 per month.

What is the status of this engagement?

We started working together in June 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We might work with them on PPC in the future because they’ve done an excellent job on SMM. M3 Agency sends us monthly reports that go through the metrics. We mainly look at followers, and we’ve seen an increase.

How did M3 Agency perform from a project management standpoint?

Project management and communication are excellent. They deliver before deadlines, so we haven’t had any issues. Anything that crops us is explained, and we work through it together. We communicate via emails and face-to-face meetings. 

What did you find most impressive about them?

They’re really personable and easy to get a hold of. Moreover, they create great content that fits well with our brand.

Are there any areas they could improve?

No, we want to keep working with them.

Do you have any advice for potential customers?

I recommend working with M3 Agency. My advice is to be communicative; you’ll get the same in return.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Executive at a recruitment company specialised in 3D printing and additive manufacturing. We serve a global market of additive manufacturing companies and talent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire M3 Agency, and what were your goals?

We were aiming to reposition the business and brand perception in the market, and we therefore engaged M3 to provide full-scale SEO services to improve rankings and drive organic traffic to the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We engaged M3 on the basis of a referral from a business partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our collaboration started with a discovery call, which was followed up by a keyword research and tech audit that showed us areas for improvement on the site. M3 then worked alongside me to implement SEO optimisations of website copy, tracking improvements in site rankings and monthly reporting of site activity. Their content department also started writing monthly blog posts that appear in Google searches.

How many people from the vendor's team worked with you, and what were their positions?

Our account has been followed closely by one SEO specialist that later was promoted to account manager. She has become very familiar with our longer term marketing and business strategies and continues to offer support from an SEO perspective in realising our plans.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our SERP rankings have improved considerably over the last 18 months, so that we now rank among the top 3 search results for key search terms. The quality of site traffic coming to the site has improved, bounce rate has come under control, and session duration and pages per session have improved by 10-14% YoY.

Describe their project management style, including communication tools and timeliness.

We mostly use email to communicate, outside of monthly Teams calls where monthly reports are delivered, actions are reviewed and new actions set for the month ahead. They are very good at responding in a reasonable time to queries or requests.

What did you find most impressive or unique about this company?

The specialist knowledge that they can offer is great. They are an extension of our in-house marketing team and have become an integrated part of our marketing function.

Are there any areas for improvement or something they could have done differently?

I don't have much to add here - M3 has been a pleasure to work with, very accommodating and have helped us to achieve great results. The only thing I would include is just to be more religious in following up on previous month's actions, making sure that absolutely everything is ticked off, or at least an explanation given as to why something wasn't done (maybe it wasn't the best course of action after all, and here is why...) just so there is a measurable way of showing progress outside of google analytics and search console etc.

BACKGROUND

Please describe your company and your position there.

Independent online Travel and Leisure products creator and supplier. Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire M3 Agency, and what were your goals?

Create and design a "unique" fully integrated website encompassing private, seamless links, financial transactions and reports to and between our company, our multi-product suppliers and our customers. Our goal of having a tested facility ready in 3 months was achieved.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our previous experience of working on other projects with the vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Meetings & Discussions with the vendor to explain our requirements to learn of the vendors' recommendations. 
• Wide-ranging analysis of recommendations.
• Detailed preparation and planning to achieve agreed timescales.
• Implementation of test sites.
• Further analysis of test sites.
• Modifications as required.
• Site launched.
• Website creativity.
• Creative development.
• Digital development.
• Digital marketing.

How many people from the vendor's team worked with you, and what were their positions?

5.

• Managing Director
• Technical Director
• Software Director
• Content Manager
• Digital Project Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This "unique" project achieved all its goals and within the agreed timescales.

Describe their project management style, including communication tools and timeliness.

All at M3 Agency are totally professional, friendly, open to new ideas and persuasive with their own ideas to achieve the best project outcomes. Always available via telephone, email or face2face meetings.

What did you find most impressive or unique about this company?

We're impressed with their total understanding and grasp of the client's needs and their combined "team" abilities to deliver on time.

Are there any areas for improvement or something they could have done differently?

None whatsoever.

BACKGROUND

Please describe your company and your position there.

I am a Managing Director of a company that have 24 fast fit automotive locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire M3 Agency, and what were your goals?

We want to increase the number of customers visiting our website and making a purchase as well as increase the number of potential sale visitors to our locations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with M3 for many years and it was their level of professionalism relating Digital marketing strategy and SEO implementation that led us to use their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The M3 team work hard with our staff to make sure the key word searches for SEO are managed effectively and efficiently. We have set agreed levels of leads and hits to our website and conversion percentage to sales expectations.

How many people from the vendor's team worked with you, and what were their positions?

4 people. Managing Director, Digital Marketing team (2 people) and Digital Creation Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen our online e-commerce sales steadily increase over the length of the campaign as well as an increase the more profitable aspects of our sales - such as MOT tests, Vehicle Servicing etc.

Describe their project management style, including communication tools and timeliness.

They are very efficient and have regular communication, by phone, email and teams. All projects are met within the deadlines.

What did you find most impressive or unique about this company?

They have been able to get under the skin of our business and understand what is important to our company and staff.

Are there any areas for improvement or something they could have done differently?

They could be better at sharing what has worked for other clients so we could consider other ways to communicate with new and existing customers. However one of their clients does offer a similar type of service, which may be compromising for the M3 team.

BACKGROUND

Please describe your company and position.

I am the Group Marketing Manager of ChipsAway International

Describe what your company does in a single sentence.

Repairs car paintwork damage

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M3.agency to accomplish?

• Paid social media advertising
• To increase awareness and lead conversions

SOLUTION

How did you find M3.agency?

Online Search

Why did you select M3.agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from M3.agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with M3 Agency for our paid social media campaigns. Building campaigns, creative design and reporting on results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead generation and improvements in CPL

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Really responsive and any queries always dealt with in a very timely manner, with well considered and thorough responses.

What was your primary form of communication with M3.agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Edina is a great Account Manager - They're always responsive, proactive, and thorough.

Are there any areas for improvement or something M3.agency could have done differently?

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