Shopify Dev & Design for Menswear Brand
- Web Design Web Development
- Less than $10,000
- February 2026
- Quality
- 4.5
- Schedule
- 4.0
- Cost
- 5.0
- Willing to Refer
- 4.5
"Their communication was directly around the requested changes, timelines, and execution."
- eCommerce
- Ahmedabad, India
- 1-10 Employees
- Online Review
LUSCIOUS LEOPARD was hired by a menswear brand to optimize their Shopify website's overall performance. Their work focused on implementing enhancements and frontend changes.
Although there were communication gaps and mismatches in terms of output expectations, the LUSCIOUS LEOPARD team still delivered what was needed, providing satisfactory support throughout the web development and design process.
This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Introduce your business and what you do there.:
I am the Founder of Anti Label, a menswear brand, and I oversee our e-commerce and brand operations.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address?
We were looking for support with Shopify-related improvements, including website performance and certain frontend changes.
SOLUTION
What was the scope of their involvement and team dynamic?
Their team was involved in supporting Shopify design and development-related work for our website. Their communication was directly around the requested changes, timelines, and execution.
What's the status of this engagement?
Completed
RESULTS & FEEDBACK
How did your relationship with your partner evolve?
There were some communication gaps and expectation mismatches during the engagement, which influenced my initial review. On reflection, I do not believe that review fully represented the overall engagement in a fair and balanced way. I would like this updated so it more accurately reflects the working relationship and context.
In what ways can they improve?
Stronger upfront alignment on scope, timelines, and communication expectations would make the engagement smoother.
What advice do you have for clients with similar needs to yours?
It helps to define deliverables, timelines, and expectations clearly at the start of the project. A shared understanding early on can make the process more effective for both sides.
UPDATED REVIEW
Parth Chotai
Founder & CEO, Anti LabeleCommerce
Ahmedabad, India
1-10
Feb 2026 - Feb 2026
Less than $10,000
Not verified
Project summary
LUSCIOUS LEOPARD was hired by a menswear brand to optimize their Shopify website's speed and performance. The team was tasked with restructuring the client's homepage and redesigning their product detail page.
Feedback summary
LUSCIOUS LEOPARD failed to deliver performance improvements and complete core restructuring deliverables. The team lacked project management structure and technical clarity, and their communication was reactive. They also failed to provide a clear accountability framework and a delivery plan.
BACKGROUND
Please describe your company and position.
I am the Founder and CEO of Anti Label
Describe what your company does in a single sentence.
Anti Label is a premium D2C menswear brand focused on high-quality everyday basics, including polos and co-ord sets, built on a product-first philosophy with strong emphasis on fit, fabric, and performance-driven e-commerce.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LUSCIOUS LEOPARD to accomplish?
- Improve overall Shopify website speed and performance, specifically optimising LCP, CLS, Total Blocking Time, and achieving 90+ mobile performance score by cleaning heavy custom scripts and restructuring the theme base.
- Restructure homepage and collection architecture to simplify navigation, reduce category clutter, and create a more premium, minimal shopping flow for Co-ords and Tops.
- Redesign the Product Detail Page (PDP) to create a compact, structured, high-conversion layout including improved pricing hierarchy, dynamic size selection, clean size chart modal, and better content sequencing.
- Enhance overall user experience by transitioning from a cluttered, script-heavy interface to a minimal, high-performance Shopify setup aligned with performance marketing requirements.
SOLUTION
How did you find LUSCIOUS LEOPARD?
Online Search
Why did you select LUSCIOUS LEOPARD over others?
Pricing fit our budget
How many teammates from LUSCIOUS LEOPARD were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work
We engaged Luscious Leopard to improve the overall performance, structure, and user experience of our Shopify website.
The primary scope of work included:
1. Website Speed Optimisation (Priority)
Improve overall site performance, particularly mobile speed, by cleaning heavy custom scripts, restructuring the base theme, and optimising key performance metrics such as LCP, CLS, and Total Blocking Time.
2. Homepage & Navigation Restructure
Simplify website architecture by reducing category clutter, restructuring navigation flow for Co-ords and Tops, and creating a more streamlined and premium browsing experience.
3. Collection & Shop Page Enhancements
Improve collection layouts with better category navigation and the ability to insert promotional image blocks within product grids.
4. Product Detail Page (PDP) Redesign
Redesign the PDP to create a cleaner, more structured layout with improved pricing hierarchy, better size selection experience, and optimised content flow to support conversion.
Overall Objective
The goal was to transition from a cluttered, script-heavy interface to a minimal, high-performance, conversion-focused Shopify experience aligned with paid marketing efforts.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
As the engagement was discontinued due to communication gaps and lack of execution clarity, there were no measurable performance improvements delivered.
A preview theme and partial PDP layout adjustments were shared; however:
No documented speed optimisation benchmarks were provided
No measurable improvement in mobile performance scores was demonstrated
No before-and-after performance comparison was shared
Core restructuring deliverables remained incomplete
Since website speed optimisation was the primary objective of the project, and no validated performance metrics were delivered, progress toward the main goal could not be evaluated.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management lacked structure and technical clarity.
While onboarding communication was initially responsive, no clearly defined milestone plan or structured delivery schedule was shared after the project began.
Deliverables were not completed within expected timelines, and there were multiple instances where follow-ups went unanswered for 3–4 days at a stretch.
Meetings were difficult to schedule. More concerning, the assigned project manager mentioned he was new to Shopify and did not have full familiarity with platform-specific functionalities. Given that this was a Shopify performance and optimisation project, this raised significant concerns about technical oversight and execution capability.
Although preview links were shared, core priority objectives particularly website speed optimisation were not supported with measurable benchmarks, before-and-after comparisons, or structured progress updates.
Overall, their communication felt reactive rather than proactive, and there was no clear accountability framework in place.
What was your primary form of communication with LUSCIOUS LEOPARD?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
While the initial communication during onboarding was responsive, we did not observe any structured delivery framework, technical depth, or performance-driven execution approach that would distinguish the company in a competitive Shopify development space.
Given the nature of the project focused heavily on speed optimisation and architectural restructuring we expected stronger platform expertise and proactive ownership.
Unfortunately, that was not our experience.
Are there any areas for improvement or something LUSCIOUS LEOPARD could have done differently?
Greater transparency in technical capability and resource allocation would significantly improve client confidence.
For a Shopify-focused optimisation project, assigning a project manager who is still gaining familiarity with the platform created avoidable uncertainty around execution and oversight.
A clearly documented milestone plan, defined delivery timelines, and measurable performance benchmarks especially for speed optimisation should have been established from the outset.
More proactive communication and ownership would also have made a meaningful difference. Extended gaps in updates, difficulty scheduling meetings, and lack of structured progress reporting made it challenging to evaluate project direction.
Additionally, founder-level involvement reduced significantly after onboarding. For projects positioned around performance and optimisation, senior technical supervision and accountability are critical.
Overall, clearer expectation setting, stronger Shopify expertise alignment, and structured delivery governance would have improved the engagement substantially.
Overall rating: 0.5
Lack of Shopify expertise, weak project management, and poor communication led to loss of trust and project termination.
Quality: 0.5
Primary objectives—especially speed optimisation—were not delivered. No measurable improvements or benchmarks were provided.
Cost: 0.5
50% advance was paid. Deliverables remained incomplete at disengagement.
Schedule: 0.5
No structured timeline was shared. Multiple follow-ups went unanswered for several days. Meetings were difficult to schedule.
Willing to refer: 0.5
Primary deliverables—especially speed optimisation—were not delivered. The assigned project manager stated he was new to Shopify. There were repeated communication gaps and no structured timelines. The engagement was discontinued due to lack of technical capability and accountability.
RATINGS
-
Quality
4.5Service & Deliverables
-
Schedule
4.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
4.5NPS