LunarLab

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of IT operations and support at Books-A-Million, a leading book and entertainment retailer with over 200 stores and an online presence. We also operate 2nd & Charles, a chain selling new and used books and pop culture items, plus a wholesale book distribution subsidiary.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LunarLab?

We needed a UI refresh for the 2nd & Charles rewards app. The app was clunky to use and didn't have a great UX.

SOLUTION

What was the scope of their involvement?

LunarLab has conducted a UI and UX review, UI design and Figma creation, developer handover, and visual ADA compliance review.

What is the team composition?

We've worked with 2–5 teammates from LunarLab.

How did you come to work with LunarLab?

LunarLab spoke at a conference my team attended. I chose them because they were close to my geographic location and had a great culture fit.

What is the status of this engagement?

We started working with LunarLab in April 2026, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received a fully developed and reviewed UI design with a Figma board for developer handover. The developer has been able to copy the designs exactly, so the specification and clarity have been very helpful. Our third-party development team has given positive feedback about the resources LunarLab has handed to them for coding.

How did LunarLab perform from a project management standpoint?

LunarLab has delivered on time and kept our internal teams on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We've had a very positive working relationship with LunarLab. They've taken the time to understand our business needs and helped us pivot when the initial design highlighted some misalignment in management expectations.

Are there any areas they could improve?

This has been our first session with a UI design firm, so the collaboration has been very helpful. I don't know what we could have done differently.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Tag! Fundraising. We are a mobile-first platform that helps youth sports teams raise money by sharing their stories online, collecting fans, and eliminating the need for traditional sales or door-to-door efforts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish for your mobile-first fundraising platform?

We needed help refining the UI for our platform to improve usability and ease of navigation.

SOLUTION

Can you describe the scope of work LunarLab handled for Tag! Fundraising? Please include the main deliverables if you can.

LunarLab provided a new UI design for the Tag! Fundraising web app, delivering wireframes and design files.

How did you find LunarLab?

Referral.

Why did you choose LunarLab over other options you considered for Tag! Fundraising?

I chose LunarLab because they are close to my geographic location, have a great culture fit, offer good value for cost, and were referred to me.

When did your project with LunarLab start, and when did it finish?

The project started in January 2026 and ended in March 2026.

How many teammates from LunarLab were assigned to your Tag! Fundraising project?

2-5 people from LunarLab were assigned to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from your project with LunarLab that showed progress or success for Tag! Fundraising?

After implementing the new UI design, we saw a 30% increase in completion rate over 6 months.

What was your primary form of communication with LunarLab during the project?

We primarily communicated through virtual meetings, email, and messaging apps.

How would you describe LunarLab’s project management? Did they deliver on time?

LunarLab delivered on time and managed the project well.

What did you find most impressive or unique about working with LunarLab on your fundraising platform?

I was impressed by how well they interpreted our needs and design suggestions.

Is there anything LunarLab could have done better or differently during the project?

No, there is nothing I would suggest for improvement.

BACKGROUND

Please describe your company and position.

I am the Founding Partner of TechNeed

Describe what your company does in a single sentence.

TechNeed is a software development studio that turns ideas into digital products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish?

To design the UI/UX for a new charitable giving app.

SOLUTION

How did you find LunarLab?

Referral

Why did you select LunarLab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LunarLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Lightweight BrandingLogo 
  • Color palette
  • Fonts
  • Style Guide
• Design system 
  • Customized collection of components for the app to reinforce consistent visual standards across the all digital assets in the brand ecosystem.
• 4-6 High Fidelity Mockups

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our engagement with LunarLab produced several concrete outcomes that moved the project forward:

• Through structured discovery sessions, we clarified the core value proposition and defined user personas, which helped us focus on the needs of donors and nonprofit partners more effectively.
• LunarLab delivered detailed user flows and wireframes that outlined the entire donor experience, from discovering a need to making a contribution, which we used directly in stakeholder presentations and early fundraising conversations.
• The clickable prototype created during the engagement became a central asset in our pitch materials. It allowed us to clearly demonstrate the product experience to partners, developers, and funders.
• The design documentation and strategy output from the project gave our internal team clarity and a shared language to move into technical planning with confidence. This reduced analysis paralysis and internal debate.

These outcomes helped us bridge the gap between concept and execution, giving us the assets and structure needed to begin development and stakeholder engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was on point. LunarLab did an exceptional job of keeping the project on track and on time - not just managing their own deliverables, but also gently holding us accountable to the timeline we committed to. Their approach was structured without being rigid, which helped keep momentum steady throughout.

They were highly responsive and flexible when we had suggestions or requested changes. Importantly, they integrated feedback efficiently and never let those pivots jeopardize the overall schedule. We always had visibility into the project status, upcoming milestones, and decisions needed from our side, which made collaboration smooth and low-stress. At times, even fun!

What was your primary form of communication with LunarLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about LunarLab was how they combined strategic thinking with great design. They didn’t just make things look good, they took the competitive research and market analysis we had already done, pulled out the most important insights, and used that to shape the UX and overall product direction. It felt like they really understood where we were trying to go and helped us get there faster. They made the whole process feel collaborative and easy.

Are there any areas for improvement or something LunarLab could have done differently?

If anything, LunarLab brought such a structured and efficient process that it occasionally moved faster than we could internally keep up with. This is primarily due to the fact that as an agency, we are working on many projects at once that split our focus. That said, they were always flexible and responsive when we needed to slow down or revisit something. Their ability to maintain momentum without being pushy was actually a huge asset.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of Oakstone CME

Describe what your company does in a single sentence.

Produce and publish continuing medical education for providers across 25+ medical specialties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish?

• Evaluate our product user experience
• Create designs the supported the launch of new product and improved customer experience

SOLUTION

How did you find LunarLab?

Referral

Why did you select LunarLab over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from LunarLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LunarLab has been commissioned on multiple new product launches. Deliverables included usability research, new UI/UX designs for both web and mobile and enhanced features to aid in enhancing the products utility and engagement for customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our primary project is still in the building phase. LunarLabs designs, availability for design reviews with our technical team, participation in user testing and detailed documentation, have aided in ensuring our project meets expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LunarLab is proactive in communication. There was never a time where we were unclear on next steps or who was accountable for a task. They met, and in many cases beat, every deadline we had for our project.

What was your primary form of communication with LunarLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

LunarLab is extremely knowledgable and became a valuable part of our development project. They took time to clearly understand our goals and customer needs. Their recommendations and designs reflected this knowledge. In addition, they aided us in refining our objectives after user testing revealed new opportunities and areas of focus that were not as important as we orignially had believed.

Are there any areas for improvement or something LunarLab could have done differently?

No improvements - they really are one of the best teams we have worked within the UI/UX market. I am looking forward to future projects!

BACKGROUND

Please describe your company and position.

 I am the Innovation of an insurance company 

Describe what your company does in a single sentence.

We provide financial protection products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish?

• Design an intuitive, seamless app flow that ensures end users have a positive experience with the app and easily understand what they need to do within the app
• Streamline the ability for advisors to find and use the correct annuity forms, creating an experience that is both fast and accurate, while giving a competitive edge in form modernization
• Conduct usability testing to more deeply understand customer needs
• Design a visually appealing experience with usability improvements aligned with the customer feedback received
• Create developer-ready designs with the goal of enabling a faster, more cost effective, and less risky development phase

SOLUTION

How did you find LunarLab?

• Referral
• Local tech ecosystem

Why did you select LunarLab over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from LunarLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We want to improve user experience for both end-users and advisors, focusing on form modernization and process streamlining. The scope includes conducting a discovery workshop, understanding user needs, designing intuitive app flows, and performing usability testing.

Key deliverables encompass:

Analysis of existing research data
Designs for notification preferences and form library
Usability testing prototype and approach
Research results and analysis report
Final high-fidelity screens
Developer handover call

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time delivery of research findings and high-fidelity screens. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LunarLab communicated through weekly updates and always addressed any questions we had. All deliverables were completed with the highest quality and on time.

What was your primary form of communication with LunarLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They go above and beyond to ensure they understand how they can provide you the best possible work. 

Are there any areas for improvement or something LunarLab could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Moxi

Describe what your company does in a single sentence.

Technology for childcare providers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish?

Design booking and payment functions for engineer team to build

SOLUTION

How did you find LunarLab?

Referral

Why did you select LunarLab over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from LunarLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initial design for search, booking, and payment features for Moxi. Design of home screens and customer onboarding as well. This included inital design and wireframes with prototypes for website and fundraising. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete Figma files including design for our home screen, search, customer account & onboarding, booking, and payment. I shared with our engineering team who commented on how well the build-out went because of the LunarLab collaboration! Additionally, we received 4 high-quality prototypes and mockups for our pitch deck and website that helped us raise startup funding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've done one larger project and one sprint with LunarLab. They are always highly organized, professional but friendly, and on time! 

What was your primary form of communication with LunarLab?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They became thought partners in vetting our business model and did deep research to understand what we needed to comply with licensing groups in a highly regulated industry.

Are there any areas for improvement or something LunarLab could have done differently?

No, I love working with them!

BACKGROUND

Please describe your company and position.

I am the Director of Product Engineering of Wildsparq

Describe what your company does in a single sentence.

We provide a scalable leadership training system for companies that want to help their employees grow as leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish?

• Research our team meeting features to help us determine how we could improve them.
• Identify other problems we could solve for our users.
• Help us become a more product-focused organization.

SOLUTION

How did you find LunarLab?

Online Search

Why did you select LunarLab over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from LunarLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

User Research and Data Analysis: 

• Analysis of all our existing feature usage data
• In-depth User interviews with Wildsparq users
• UX and product recommendations based on research results

Product Solution Proposal and Design:

• Identify best potential solution for product enhancements
• Produce wireframe designs for recommended solution
• Usability research with facilitated testing sessions
• Design handoff to development team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improve customer retention:

• We added new product features recommended and designed by Lunar Lab that allowed our users to have a more engaging team meeting experience.  
• The new feature also encouraged more interaction with our content on social media, so our social visibility and outreach increased as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team at Lunar Lab was consistently on time with deliverables.
• They were very responsive to any questions or concerns we had.  
• We received regular project status updates.
• I felt completely comfortable communicating with them anytime during the project work.  
• They made themselves available through multiple communication channels.
• They always quickly responded to our questions.  

What was your primary form of communication with LunarLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

My favorite thing about working with LunarLab is their desire to deeply understand our product and culture. They always appeared fully invested in our desired outcomes, and I never had to question motivation or effort. It felt like they were a full part of our team, not just a third-party contractor.

Are there any areas for improvement or something LunarLab could have done differently?

The only real challenge we had during our project was identifying quality research participants.  If there were some system to make that process more efficient, that would be helpful.  Most of that is outside of Lunar Lab's control because we were dependent on the responsiveness of our users to interview requests.  

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of Plank

Describe what your company does in a single sentence.

Plank trains and embeds forward-deployed engineers into technical teams that need to build, deploy, and validate production AI faster than they can hire.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LunarLab to accomplish?

• Provide UI/UX design work for a customer

SOLUTION

How did you find LunarLab?

Online Search

Why did you select LunarLab over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from LunarLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UI/UX flow with wireframes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Produced design elements that allowed our developers to complete the project for our mutual customer. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lunar Labs delivered all elements on schedule. LunarLab was easy to communicate with and delivered high-quality work products. Elizabeth and team were a pleasure to work with. 

What was your primary form of communication with LunarLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In addition to high quality work products, I appreciated Lunar Labs committment to social and environmental impacts as a certified B-corp. 

Are there any areas for improvement or something LunarLab could have done differently?

No! 

BACKGROUND

Introduce your business and what you do there.

I'm the COO of a software company that helps larger enterprises scale AI usage efficiently and safely.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LunarLab?

We needed help improving our existing homegrown UX design.

SOLUTION

What was the scope of their involvement?

LunarLab helped us improve our existing homegrown UX design by understanding our complex technical domain and translating it into user-friendly interactions. The team also created a design system that included UI components.

What is the team composition?

We worked with 2–5 teammates from LunarLab.

How did you come to work with LunarLab?

Someone referred LunarLab to us. We chose them over other options because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from August–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from users about the significantly improved intuitive workflows within the platform's UI.

How did LunarLab perform from a project management standpoint?

LunarLab's project management was excellent. The team was very organized, provided transparent reporting, and delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

LunarLab's ability to quickly understand our domain and translate it into actionable, development-ready designs with a structured system for scalability was impressive.

Are there any areas they could improve?

I can't think of anything for LunarLab to improve.