Luminoustudios

BACKGROUND

Please describe your company and position.

I am the Creative Lead of Digital Acquisition of a financial services company

Describe what your company does in a single sentence.

To transform the lives of immigrants and their families by providing the most trusted financial services on the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminoustudios to accomplish?

Bring to life and celebrate the stories behind sending money back home.

SOLUTION

How did you find Luminoustudios?

Referral

Why did you select Luminoustudios over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Luminoustudios produced numerous localized video spots in Spanish, English, Hindi, and Punjabi.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered high quality creative work that aligned to our strategy. The videos resonated with our audience and they continue to perform extremely well in market—helping us meet our quarterly goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Luminoustudios team are very organized, thorough, and communicative throughout the whole creative and production process. They helped deliver work on time, were open and flexible to discuss expanded scope, and created a positive experience where we want to work together on more exciting projects in the future.

What was your primary form of communication with Luminoustudios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Apart from their creative eye for filming, editing, and high bar for quality, the most impressive thing they brought to the project was their POV on understanding what is authentic and what resonates with our very particular audience.

Are there any areas for improvement or something Luminoustudios could have done differently?

Nothing quickly comes to mind. Overall, we were left with a positive experience and a very good output of creative videos.

BACKGROUND

Please describe your company and position.

I am the Vice President of (a/an) Advertising & marketing

Describe what your company does in a single sentence.

We are a CRM agency - delivering digital and direct marketing that drives business for our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminoustudios to accomplish?

• Produce spots using animation, stock footage and music.
• Develop video and television assets.
• Motion graphics and animation.

SOLUTION

How did you find Luminoustudios?

Online Search

Why did you select Luminoustudios over others?

Great culture fit, Good value for cost, Company values aligned

What was the size of Luminoustudios’s team?

2-5 Employees

What was your primary form of communication with Luminoustudios?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We've used Luminous for more than one type of video production scope of work. The work has varied from educational videos to television spots. The scope has included storyboarding, talent selection and direction, different languages, animation, motion graphics and stock footage mix.

The deliverables have ranged from :30 - 120 seconds. We've also required fast turns and creativity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Quality
• Timing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Luminous team is responsive and professional. We have relied on them in pressure situations and they continued to perform patiently and with quality.

What did you find most impressive or unique about this company?

We really appreciate their combination of great communication and creative quality. We didn't feel like we need to compromise when using Luminous. All of the outcomes seemed to matter as much to their team as they did to our own. Very accountable.

Are there any areas for improvement or something {provider_name} could have done differently?

We are happy with the Luminous team.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a STEAM enrichment business. We run super fun robot-building classes, camps, parties, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc., and what were your goals?

We hired Luminous Studios to create a couple of videos explaining who we are and what we do. This was for our big launch into franchising, so we wanted to drum up excitement for our business as a whole - not just have people want to sign up their kids for the classes.

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked to a few different video production companies. One that specializes in franchising and others that do everything. What we loved about Luminous Studios' work is that it had a human quality. It wasn't corporate, it wasn't cookie-cutter. In addition, we loved that they're also a woman-owned business.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We worked together to figure out what needed to be filmed and the best approach to doing so. We needed to do this while kids were in our space, enjoying our class, so it had to be well-planned. We also worked together for figure out the best approach to interviewing our CEO and designer, since neither of them was going to be particularly comfortable in front of the camera. The producer at Luminous did a wonderful job sorting through the messages we wanted to relay and developed the interview questions that would best get us there. Luminous was wonderful in quickly adjusting as we changed the scope of the project throughout this process, adding in still photography, headshots, and more.

Who did you work with and what was the feedback process like?

We worked with our project's producer as our main contact throughout, but the owners of the business also stayed very involved and eventually wrapped up the whole project with us. The editing process was very smooth. The feedback was well-taken, applied, and our edits were turned around very quickly. The ability to leave comments at particular timestamps was a very helpful add-on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We aren't measuring the metrics of the videos, but we've gotten a lot of positive responses to them, from people just discovering us to industry veterans. We've also used our images from the still photography on a ton of marketing collateral and throughout our new website, which will launch next month. So we continue to benefit from the wealth of images gathered during our shoot.

Describe their project management style, including communication tools and timeliness.

Our producers were all great to chat with and gave gentle nudges to keep us on track when we got distracted by other aspects of work. We communicated primarily by email, which worked best for my chaotic days and sometimes unusual work schedule. They were always quick with replies and didn't let anything go unattended.

What did you find most impressive or unique about this company?

The quality of the work, the professionalism, the attention - they were all outstanding. This wasn't a particularly big job, but they gave it as much attention and care as if it were a giant production.

Are there any areas for improvement or something they could have done differently?

In the future I would make sure we plan on a few more rounds of editing, because I think we could have benefited from that time to explore the material more freely.

BACKGROUND

Please describe your company and your position there.

Our parent company produces events and creates marketing materials for our Indian clients. We work in a creative branch of the company that produces films and media. I'm the creative director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

We wanted to create a campaign that demonstrates our company’s holistic values and unique approach to marketing. Our goal was to tell our story of our inception. My team and I wanted to convey this message concisely through a brand video. We wanted to incorporate our values and tell our story, and Luminoustudios did a tremendous job helping us achieve these goals.

SOLUTION

How did you select this vendor?

My team searched online for video production companies and narrowed it down to a handful. We were impressed by Luminoustudios Inc.’s success rate with their campaigns. Our decision to work with them was firm after seeing their extensive portfolio on their website, and we were content that they understood our vision and had a positive attitude. Throughout the process, they maintained strong communication to ensure that our vision was met.

Describe the scope of their work in detail.

The production process was organized and seamless. Initially, we were in contact with Sania (head of production), who debriefed us about the scope of the project. We were given a timeline of three stages: preparation and production, post-product, and deliverables. We picked a day to film, and once that was completed, we went through a few rounds of revisions to develop multiple videos.

What was the team composition?

We worked with Reema, Sania, and the rest of the production team who were wonderful. When we met the production team on set, they were professional and made my team and I feel comfortable on camera. When we went through a few rounds of revisions to develop multiple videos, the team was very receptive and responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project illustrates the inception of our company and its sustainability efforts through a diverse compilation of footage and animation, and a strong voiceover. Luminoustudios Inc. was able to portray the brand's essence succinctly, and we are very pleased with the final product.

How effective was the workflow between your team and theirs?

Luminoustudios Inc. was professional in all communication. Their project management skills were absolutely top notch. They guided us through the process efficiently and effectively. They resolved any questions or issues we experienced in a timely manner. Our main modes of communication were email and video conferencing.

What did you find most impressive about this company?

They have an impressively creative eye for storytelling. They understood our vision well. We are very satisfied with working with Luminoustudios and would recommend it to other companies.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of. We would hire them again, if a video project comes up.

BACKGROUND

Please describe your company and your position there.

I work at a design agency that focuses on digital products (web and native apps). I lead the program portfolio of work which focuses on scaled, on-going relationships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc., and what were your goals?

We were partnering with a product marketing team at Snapchat focused on educating and building relationships with potential creators on their platform through a web product. We partnered with Luminoustudios to create educational video content that would help potential creators understand how to make impactful video content on Snap. We also worked with them to create an anthem video that showcased the possibility and joy of being a creator on Snapchat.

SOLUTION

How did you select this vendor and what were the deciding factors?

Luminoustudios Inc. stood out because they really understood the creator audience segment and understood the tone that Snapchat wanted to hit. They also had a strong plan for executing a big scope in a challenging timeline.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Luminous won the work because they had a great strategy and creative concept for resonating with the audience. Once we selected Luminous, they started by delivering creative concepts and then worked with us to select talent and choose a location. They also wrote scripts for each of the 10 education videos, plus art direction for the anthem video. They led us through the pre-production phase, the shoot and post production where they applied UI over the footage to ensure it felt like the product.

Who did you work with and what was the feedback process like?

We mainly worked with co-founders, Reema and Sania. Reema played more of an Executive Producer role and Sania played more of a Creative Director role, but both were very versatile and dynamic and could lean into each role. We also worked with Sari who helped with script writing, and some production. The feedback process was fast, collaborative and and transparent — all of these elements were critical to the success of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback from the client has been very positive, especially with the quality of the work given the tight timeline that we had. Luminous delivered all eleven videos on time and we were very happy with how they have been received on the site.

Describe their project management style, including communication tools and timeliness.

The timeline was crazy and I think that is important context for the project management style required to complete the job on time. The ladies were very upfront about which milestones were critical in meeting our deadline and held both our company and the client accountable. 

What did you find most impressive or unique about this company?

They were first and foremost good humans that you want to spend time with and work with. They are also incredibly talented and flexible and that combination of characteristics made them very easy to trust and very enjoyable to work with. 

Are there any areas for improvement or something they could have done differently?

Things were moving very fast, but I think there was an opportunity to be a bit more clear and proactive about managing change requests. It would have helped budget negotiations a bit more, but it was difficult in the timeline we had and it wasn't a big deal. Grasping for straws here. 

BACKGROUND

Please describe your company and your position there.

I am the project manager for a university's Electronic Patient Visit Assessment (ePVA) (C). The ePVA is designed for clinicians seeking a time-saving workflow, as it is a remote symptom monitoring platform for digital health interventions. In my role as Project Manager, I manage and facilitate projects from their start to beginning - handling contracts, finances, and everything in between.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

We wanted to create a short, 30-second clip that highlighted some of the features of the university's ePVA. The problem was that, frankly, the university's ePVA is difficult to explain to the "average Joe" - as are many things in healthcare. Thus, we wanted a simple, clever way to showcase our software that was easy for the general audience to understand. We needed a company that was skilled in video marketing animation and came across Luminoustudios

What were your goals for this project?

Our goal was to create a simple, clever way to showcase our software that was easy for the general audience to understand. We intended on using this video in presentations about our software to create a clear, concise message of where we can create value in healthcare.

SOLUTION

How did you select Luminoustudios Inc.?

Luminoustudios was perfect for the job for a couple of reasons. Their staff had tremendous experience putting animation videos together. Their website demonstrated the quality of their work, and, after watching their sample videos - it was an easy sell! It was exactly what we were looking for: professional, clean, and clear advertising. I handled the selection from start to finish - and brought in my colleagues to evaluate companies as well. Luminostudios was the clear choice in the end.

Describe the video(s) and the process in detail.

The video process was designed like this: 1) Scope of work 2) Strategy 3) Scripting 4) Storyboard 5) Creation Throughout this process, it was iterative work. The animation studio would constantly ask for feedback during every step of this process to ensure we were satisfied with the direction that the video was moving.

What was your vendors' project management or feedback process?

We were engaged with three members of the vendor's team - they all worked in collaboration on the animation itself - while some handled the finances directly whereas others were focused on the end-product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is engaging and creates a clear message of where we create value in our space. This is exactly what we were hoping to do!

How effective was the workflow between your team and theirs?

Tremendous. Communication was clear from the very beginning and all deadlines were met without delay. All members of the team were very communicative and would meet with us virtually upon request if there was something that we needed to discuss.

What did you find most impressive about this company?

The quality of their work - their passion behind what they do - and their overall commitment as a team to deliver a fantastic customer experience along the way. They are communicative and extremely reliable - you can get in touch with someone at a moment's notice.

Are there any areas for improvement?

None! Job well done. We are so satisfied.

BACKGROUND

Please describe your company and your position there.

We are an online referral platform that connects landlords with residents with the goal filling of vacancies. CEO and Co-Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc. ?

We worked with the team at Luminous Studios to create several video assets for our social media and marketing campaigns, and we are very pleased with the entire experience. From the onset, Luminous worked with us very closely and communicated very clearly to make sure that all of our expectations would be met.

What we liked about working with them was their patience, creativity, technical know-how, prompt response times and willingness to edit and iterate assets until we felt they were right. Even post-production, when we wanted to make slight tweaks, they were very professional and responsive and delivered to us what we had envisioned.

Simply put, we couldn’t have asked for a better outcome and partnership. We look forward to working Luminous in the future and are very appreciative they were referred to us by another third party vendor with whom we are working.

What were your goals for this project?

To create videos that best portrayed our platform and services.

SOLUTION

How did you select this vendor?

Recommendation from one of our vendors.

Describe the video(s) and the process in detail.

Multiple videos were created, ranging from 7 seconds to 1 min and 15 seconds in length. The process entailed a ton of creative work, inclduing creating new designs and illustrations and voice and music overlay.

What was your vendors' project management or feedback process?

In general and in short, the vendor was great with managing the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the moment, we have only used the assets to show a select group of people and everyone loves them.

How effective was the workflow between your team and theirs?

Very effective. No issues.

What did you find most impressive about this company?

The ability to turn around a project quickly.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I’m the founder & designer at Bhansali, a fine jewelry company that was established in 2015.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

The jewelry industry needs to evolve. In order to compete, we needed to create creative and engaging digital content. A video is a perfect tool for visual storytelling. We hired Luminoustudios Inc. to make a marketing video for our website.

What were your goals for this project?

We wanted the video to introduce our audience to the brand and share our story. Often, people invest in small businesses because of their connection to the founder and their vision.

SOLUTION

How did you select this vendor?

A few years ago, I met their team. We’ve kept in touch, and I witnessed their growth over the past year.

Describe the video(s) and the process in detail.

Luminoustudios Inc. took an organized approach toward our video. Their team produced a list of questions to form the script. They took care of filming and production. The filming location, time schedules, and wardrobe choices were decisions made by Luminoustudios Inc.

What was your vendors’ project management or feedback process?

Luminoustudios Inc. was receptive and quick with any feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Buyers have giving positive feedback on the video. I’ve even seen leads with people that have referenced specific elements of the video that captured their attention. I’m happy with what Luminoustudios Inc. delivered.

How effective was the workflow between your team and theirs?

Luminoustudios Inc. kept everything professional. Our workflow was smooth and organized. We mainly spoke through email.

What did you find most impressive about this company?

Their founders are driven, professional, and creative. I was impressed with their storytelling ability and how they’re able to bring out a brand’s identity.

Are there any areas for improvement?

I can’t think of any.

BACKGROUND

Please describe your company and your position there.

I was a marketing consultant for ShopBigTime, a men's fashion retailer. They operated online and had a brick and mortar store that sold men’s clothes, shoes, and accessories. I focused on the digital side of their business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

We hired Luminoustudios to create a commercial featuring our products.

What were your goals for this project?

We wanted to possess content we could share on our social media channels and use as a brand video on our website.

SOLUTION

How did you select this vendor?

We were looking for a team that knew our target platforms and market well. They also had to be capable of working independently from start to finish and contributing fresh ideas. Luminoustudios fit that profile very well.

Describe the scope of their work in detail.

Their team understood fashion, so they started by pitching us a few concepts. We wanted something fast-paced and engaging, but without actual actors, so they created a motion graphics concept that resonated with us. Once we decided on the concept, they sent us a script outline. We tweaked it a bit to match our internal messaging and then dove into production. They took charge of this phase and made it seamless. We only made a few tweaks to their initial version before they moved on to the final edit.

What was the team composition?

We worked with a dedicated team of three resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video performed well on social media, receiving significant engagement.

How effective was the workflow between your team and theirs?

Not only were they communicative and proactive, but they also managed our expectations well. During the concept stage, they shared references and images with us so we could envision what the final product would look like. Their response time was also very fast.  

What did you find most impressive about this company?

What stood out the most were their communication, creativity, and initiative. They made the project their own while keeping us informed, and finished on time and budget without compromising creativity or quality. They brought us a profound sense of relief.

Are there any areas for improvement?

I can't say there's room for improvement because the quality of the experience and the final product far surpassed our expectations.