Luminoustudios Inc.

Please describe your company and your position there.

I am the project manager for a university's Electronic Patient Visit Assessment (ePVA) (C). The ePVA is designed for clinicians seeking a time-saving workflow, as it is a remote symptom monitoring platform for digital health interventions. In my role as Project Manager, I manage and facilitate projects from their start to beginning - handling contracts, finances, and everything in between.

For what projects/services did your company hire Luminoustudios Inc.?

We wanted to create a short, 30-second clip that highlighted some of the features of the university's ePVA. The problem was that, frankly, the university's ePVA is difficult to explain to the "average Joe" - as are many things in healthcare. Thus, we wanted a simple, clever way to showcase our software that was easy for the general audience to understand. We needed a company that was skilled in video marketing animation and came across Luminoustudios

What were your goals for this project?

Our goal was to create a simple, clever way to showcase our software that was easy for the general audience to understand. We intended on using this video in presentations about our software to create a clear, concise message of where we can create value in healthcare.

How did you select Luminoustudios Inc.?

Luminoustudios was perfect for the job for a couple of reasons. Their staff had tremendous experience putting animation videos together. Their website demonstrated the quality of their work, and, after watching their sample videos - it was an easy sell! It was exactly what we were looking for: professional, clean, and clear advertising. I handled the selection from start to finish - and brought in my colleagues to evaluate companies as well. Luminostudios was the clear choice in the end.

Describe the video(s) and the process in detail.

The video process was designed like this: 1) Scope of work 2) Strategy 3) Scripting 4) Storyboard 5) Creation Throughout this process, it was iterative work. The animation studio would constantly ask for feedback during every step of this process to ensure we were satisfied with the direction that the video was moving.

What was your vendors' project management or feedback process?

We were engaged with three members of the vendor's team - they all worked in collaboration on the animation itself - while some handled the finances directly whereas others were focused on the end-product.

Can you share any outcomes from the project that demonstrate progress or success?

The video is engaging and creates a clear message of where we create value in our space. This is exactly what we were hoping to do!

How effective was the workflow between your team and theirs?

Tremendous. Communication was clear from the very beginning and all deadlines were met without delay. All members of the team were very communicative and would meet with us virtually upon request if there was something that we needed to discuss.

What did you find most impressive about this company?

The quality of their work - their passion behind what they do - and their overall commitment as a team to deliver a fantastic customer experience along the way. They are communicative and extremely reliable - you can get in touch with someone at a moment's notice.

Are there any areas for improvement?

None! Job well done. We are so satisfied.

Please describe your company and your position there.

We are an online referral platform that connects landlords with residents with the goal filling of vacancies. CEO and Co-Founder.

For what projects/services did your company hire Luminoustudios Inc. ?

We worked with the team at Luminous Studios to create several video assets for our social media and marketing campaigns, and we are very pleased with the entire experience. From the onset, Luminous worked with us very closely and communicated very clearly to make sure that all of our expectations would be met.

What we liked about working with them was their patience, creativity, technical know-how, prompt response times and willingness to edit and iterate assets until we felt they were right. Even post-production, when we wanted to make slight tweaks, they were very professional and responsive and delivered to us what we had envisioned.

Simply put, we couldn’t have asked for a better outcome and partnership. We look forward to working Luminous in the future and are very appreciative they were referred to us by another third party vendor with whom we are working.

What were your goals for this project?

To create videos that best portrayed our platform and services.

How did you select this vendor?

Recommendation from one of our vendors.

Describe the video(s) and the process in detail.

Multiple videos were created, ranging from 7 seconds to 1 min and 15 seconds in length. The process entailed a ton of creative work, inclduing creating new designs and illustrations and voice and music overlay.

What was your vendors' project management or feedback process?

In general and in short, the vendor was great with managing the entire process.

Can you share any outcomes from the project that demonstrate progress or success?

At the moment, we have only used the assets to show a select group of people and everyone loves them.

How effective was the workflow between your team and theirs?

Very effective. No issues.

What did you find most impressive about this company?

The ability to turn around a project quickly.

Are there any areas for improvement?

None.

Please describe your company and your position there.

I’m the founder & designer at Bhansali, a fine jewelry company that was established in 2015.

For what projects/services did your company hire Luminoustudios Inc.?

The jewelry industry needs to evolve. In order to compete, we needed to create creative and engaging digital content. A video is a perfect tool for visual storytelling. We hired Luminoustudios Inc. to make a marketing video for our website.

What were your goals for this project?

We wanted the video to introduce our audience to the brand and share our story. Often, people invest in small businesses because of their connection to the founder and their vision.

How did you select this vendor?

A few years ago, I met their team. We’ve kept in touch, and I witnessed their growth over the past year.

Describe the video(s) and the process in detail.

Luminoustudios Inc. took an organized approach toward our video. Their team produced a list of questions to form the script. They took care of filming and production. The filming location, time schedules, and wardrobe choices were decisions made by Luminoustudios Inc.

What was your vendors’ project management or feedback process?

Luminoustudios Inc. was receptive and quick with any feedback.

Can you share any outcomes from the project that demonstrate progress or success?

Buyers have giving positive feedback on the video. I’ve even seen leads with people that have referenced specific elements of the video that captured their attention. I’m happy with what Luminoustudios Inc. delivered.

How effective was the workflow between your team and theirs?

Luminoustudios Inc. kept everything professional. Our workflow was smooth and organized. We mainly spoke through email.

What did you find most impressive about this company?

Their founders are driven, professional, and creative. I was impressed with their storytelling ability and how they’re able to bring out a brand’s identity.

Are there any areas for improvement?

I can’t think of any.

Please describe your company and your position there.

I was a marketing consultant for ShopBigTime, a men's fashion retailer. They operated online and had a brick and mortar store that sold men’s clothes, shoes, and accessories. I focused on the digital side of their business.

For what projects/services did your company hire Luminoustudios Inc.?

We hired Luminoustudios to create a commercial featuring our products.

What were your goals for this project?

We wanted to possess content we could share on our social media channels and use as a brand video on our website.

How did you select this vendor?

We were looking for a team that knew our target platforms and market well. They also had to be capable of working independently from start to finish and contributing fresh ideas. Luminoustudios fit that profile very well.

Describe the scope of their work in detail.

Their team understood fashion, so they started by pitching us a few concepts. We wanted something fast-paced and engaging, but without actual actors, so they created a motion graphics concept that resonated with us. Once we decided on the concept, they sent us a script outline. We tweaked it a bit to match our internal messaging and then dove into production. They took charge of this phase and made it seamless. We only made a few tweaks to their initial version before they moved on to the final edit.

What was the team composition?

We worked with a dedicated team of three resources.

Can you share any outcomes from the project that demonstrate progress or success?

The video performed well on social media, receiving significant engagement.

How effective was the workflow between your team and theirs?

Not only were they communicative and proactive, but they also managed our expectations well. During the concept stage, they shared references and images with us so we could envision what the final product would look like. Their response time was also very fast.  

What did you find most impressive about this company?

What stood out the most were their communication, creativity, and initiative. They made the project their own while keeping us informed, and finished on time and budget without compromising creativity or quality. They brought us a profound sense of relief.

Are there any areas for improvement?

I can't say there's room for improvement because the quality of the experience and the final product far surpassed our expectations. 

Please describe your company and your position there.

I’m the founder and CEO of a personal hygiene firm.

For what projects/services did your company hire Luminoustudios Inc.?

We had just launched our direct-to-consumer business and we needed a well-produced video to tell our brand story on our web site and in digital advertising.

What were your goals for this project?

We wanted a polished video to bring our young brand to life.

How did you select this vendor?

We spoke with several producers and chose Luminoustudios Inc. because they understood our business and our audience, they had a great attitude, and they were fair with pricing.

Describe the video(s) and the process in detail.

They jumped right into the project. We secured a day to film. We then went through a few rounds of revisions and they developed a great video.

What was your vendors' project management or feedback process?

It was informal. They share the rounds and let us make notes alongside the frames.

Can you share any outcomes from the project that demonstrate progress or success?

Their preparation led us to capture amazing footage. The brand video has been very successful in attracting new customers.

How effective was the workflow between your team and theirs?

We had a smooth process. The tool they use for making comments on each frame is helpful. Reema (Co-Founder and Head of Business Development, Luminoustudios Inc.) made herself available for calls as needed.

What did you find most impressive about this company?

Their positive attitude and excellent delivery stood out.

Are there any areas for improvement?

No, we’re very satisfied.

Please describe your company and your position there.

I’m the CEO of Bluewire Audio, a start-up that makes wearable speakers for running and other outdoor activities.

For what projects/services did your company hire Luminoustudios Inc. ?

Our company worked with Luminoustudios Inc. to create a video for our crowdfunding campaign.

What were your goals for this project?

The goal was to explain our story and reasons for crowdfunding in a concise manner. We were hoping that this video would boost our chances of meeting our financial objectives.

How did you select this vendor?

My team searched online for different video production companies and eventually narrowed the list to two. I spoke with Reema (Head of Business Development, Luminoustudios) and decided to work with them shortly after that.

Describe the video(s) and the process in detail.

After we finalized the details for the project, they immediately got work creating a script and a project schedule. Their team made time in the beginning to fully understand our story and goals for the video. They secured a location for the shoot, hired actors, and walked us through a timeline for how the day of filming would run. They also coached my business partner and me for our role in the video.

What was your vendors' project management or feedback process?

We worked directly with Reema and Sania (Head of Production, Luminoustudios). During the day of the shoot, they managed their crew very well, and everyone knew exactly what their job was. Their leadership helped my colleague and I relax and focus on our scenes in the video.

Can you share any outcomes from the project that demonstrate progress or success?

We could not be happier with how the video turned out, and we’re excited to launch it on our crowdfunding page.

How effective was the workflow between your team and theirs?

Reema, Sania, and their entire team were fantastic. They were very accommodating, and guided us through every phase of the project. They also responded to all of our concerns in a timely manner.

What did you find most impressive about this company?

Due to their team’s high level of preparation, the day of filming ran very smoothly. Their attention to detail and creativity made for a top-notch production. Also, my business partner and I are both camera shy, and they made us feel comfortable throughout the shoot.

​​​​​​Are there any areas for improvement?

I can’t think of any. We’ve had a fantastic experience working with them. I would wholeheartedly recommend Luminoustudios to anyone looking for video production services. We will absolutely work with them again in the future.

Please describe your company and your position there.           

I’m the founder of Ori, a direct-to-consumer apparel startup. We spent the latter half of 2018 preparing for our soft launch via crowdfunding in January 2019.

For what projects/services did your company hire Luminoustudios Inc.?

We hired Luminoustudios to produce our Kickstarter brand video.

What were your goals for this project?

We hoped to create an amazing video for our crowdfunding campaign that showcased our product and brand on both our website and other channels.

How did you select this vendor?

I interviewed several different video production companies before moving forward with Luminous. I chose Reema (Co-Founder, Luminoustudios Inc.)  and the team because they were incredibly empathic toward our customer, the problem we were solving, and the reason we were building our brand. They also seemed extremely capable and skilled based on my conversations with them and their previous work. Finally, I was attracted to their transparency and desire to build a partnership with a startup. 

Describe the video(s) and the process in detail.

Our initial concept was to produce a Kickstarter-esque video that detailed our product development process and the research behind the product. Luminoustudios suggested we pivot to a more brand-focused video and provided examples for us to evaluate. We loved the idea and ended up creating a narrative piece showcasing a day in the life of someone that uses our product. The final video was more polished, aesthetic, and story-driven than our original idea could have been.

What was your vendors' project management or feedback process?

They were hyper-flexible in allowing us to provide input throughout the process. They were open to feedback at every turn and struck a great balance between guiding with their professional expertise and accounting for our input.

Can you share any outcomes from the project that demonstrate progress or success?

We’re only in the early stages of distribution, but we’re incredibly happy with the final product. Anecdotal feedback has been extremely positive, especially regarding the video’s look and feel and production quality.

How effective was the workflow between your team and theirs?

It was highly effective. They were always available by phone and email, and we had several different email threads that pushed different parts of the process forward. Their team was incredibly helpful and accommodating.

What did you find most impressive about this company?

The quality/level of work they produced compared to the size of their team stood out to us. They handled a crazy startup timeline well thanks to their flexibility. I highly recommend them for their creative and technical skills.

Please describe your company and your position there.

I’m an associate at a national nonprofit. I work in the fee-for-service arm.

For what projects/services did your company hire Luminoustudios Inc.?

We hired Luminoustudios to film and produce a promotional video for our services.

What were your goals for this project?

We aimed to create an engaging, sharable promotion that explained our services to potential clients.

How did you select this vendor?

We'd previously worked with Luminoustudios and seen great results.

Describe the video(s) and the process in detail.

The video introduces our organization and outlines the services and benefits we deliver. It marries text, audio, and live and animated video.

What was your vendors' project management or feedback process?

We were in close contact with 3–4 people throughout the project. They were extremely flexible and generous during stages where our team changed tact or moved in a different direction.

Can you share any outcomes from the project that demonstrate progress or success?

We're looking forward to sharing the video with our partners and potential clients.

How effective was the workflow between your team and theirs?

It was highly productive. The Luminous team was extremely communicative and generous with their time.

What did you find most impressive about this company?

Luminoustudios' professionalism, skill, and generosity set them apart.

Are there any areas for improvement?

No, not that I can think of at this time.

Introduce your business and what you do there.

I’m a senior producer at The Future Project, and I provide video, photo, and other creative work focused on telling students’ stories and giving them opportunities to have their voices heard. Our organization works with young people in high schools across the country to find out what their dreams and passions are, then use them in order to transform their schools and communities.

What challenge were you trying to address with Luminoustudios?

We were in a partnership with a large telecommunications company, and they were looking to do some summer IT camps for younger people interested in technology and coding. One of the camps was held where we’re located in New York, so part of our partnership was providing opportunities for our students to be selected to participate in their camps. We had a number of spots reserved for them, so we had our students submit applications to be part of the program.

As part of that partnership, they wanted us to produce a video about the student experience. We have an in-house video production team, but we are also working on other projects. We hired Luminoustudios to find camera people and editors to partner with us in finding stories and producing the video. We wanted a studio production team that could provide a lot of those resources and do a lot of the leg work, but they also needed to work with us in understanding our narrative.

What was the scope of their involvement?

They were involved in storyboarding and scripting the video. We had an idea going into it of what we wanted to do based on our knowledge of our students. We narrowed it down to one student to focus on as they experienced the program. We centered the narrative around key moments as they were going in and coming out, and how they changed over the course of those three weeks.

After we determined that, we talked with Sania [Co-Founder & Head of Production, Luminoustudios] about different options of students. She helped us figure out some ideas for moments we might want to capture based on the programming that was going on. They were helpful in walking us through what the video would ultimately look like at the end depending on what students we chose, different shots, and how it would be interpreted. They provided creative input and more manpower around camerawork and editors.

What is the team dynamic?

I ended up being the person who was producing on the ground at the venue most of the time. In the couple of weeks leading up to the project when we were actually filming, that’s when I worked most closely with Sania. On the days that we were actually shooting, I was mainly working with the 2 camera people that she hired. I worked directly with them on shots and communicating with the staff, and they also communicated with our student to make sure things were going well.

How did you come to work with Luminoustudios?

Someone we know runs a platform that matches people looking for videography services with production studios. He sent us a couple ideas of different companies, and one was Luminoustudios. We really liked their look and stories because they were focused on impact and social issues. We just got a good feeling from them. They were focused on the power of the narrative and the arguments they wanted to make for their clients rather than being fancy and impressing people.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We worked with them from July 2016–September 2016.

What evidence can you share that demonstrates the impact of the engagement?

The telecommunications company posted it online, but they also used it a lot to communicate internally with their employees and executives about that particular program. Their team was really excited about the end product.

One of the things they talked about was how happy they were with our choice of focusing on one student and their progress throughout the program, rather than just day-to-day activities. They were impressed with being able to really hear that student’s voice because it was important to them that they could communicate at large and with their internal colleagues about the value of their work.

The students involved in the program and the one we focused on specifically thought the video was really authentic and presented their experience in a compelling way.

How did Luminoustudios perform from a project management standpoint?

They performed really well. They had hired an editor who they’d worked with previously, but it turned out that they weren’t fit for our project and didn’t understand our vision. I talked with Sania, and she tried to talk to the editor, but they just didn’t work out even after being provided with concrete feedback and specific directions. Sania was cooperative and quick in finding us a new editor, and let us talk with them beforehand to make sure our ideas were aligned.

The way that they helped us solve that problem and took ownership of the issue by finding a new editor for us was impressive, and we were grateful for that. The second editor she found was really great.

They were really communicative throughout the entire process. They checked in every day to make sure that we had everything we needed, and that the camera people were doing what we needed them to. They made sure if there were any problems or changes in the schedule that we knew about it ahead of time. We could really work together seamlessly.  

What did you find most impressive about them?

There’s a baseline in any production studio that hiring a good team is important. The camera people need to be creative, dedicated, and really focused on their work. Luminoustudios provides all of this, and they also have all the foundational elements needed to succeed.

They care about their client's story as if it were their own. They’re passionate about what their clients are doing and what they’re trying to communicate, so they get really involved in the narrative. They’re committed to delivering a good product, and contribute their ideas to help their client figure out what exactly needs to be communicated. They’re very involved in not only the video itself, but in the exact edits, shots, and music as well.

Are there any areas they could improve?

We’re very happy with the work that we did with them. There are always things with creative work that don’t end up as originally envisioned, so it’s hard to pinpoint that.

Please describe your company and your position there.

Financial education and trading community. Director of Marketing.

For what projects/services did your company hire Luminoustudios Inc.?

Create and produce short animated video commercial for use in paid digital advertising.

What were your goals for this project?

Branding.

How did you select Luminoustudios Inc.?

Searched and reviewed work of agencies in this area.

Describe the scope of their work in detail.

We had several meetings to describe our vision and plan the spot. Their team created a storyboard and presented to us. After a few revisions they produced the spot and made additional edits before finalizing.

What was the team composition?

We worked with 3 great members of their team, depending on the status of the project.

Can you share any outcomes from the project that demonstrate progress or success?

The spot they created for us has well outperformed our KPIs envisioned for the campaign.

How effective was the workflow between your team and theirs?

Everything was smooth and timely.

What did you find most impressive about this company?

They are a team that is great to work with.

Are there any areas for improvement?

None that I can think of.