What evidence can you share that demonstrates the impact of the engagement?
The telecommunications company posted it online, but they also used it a lot to communicate internally with their employees and executives about that particular program. Their team was really excited about the end product.
One of the things they talked about was how happy they were with our choice of focusing on one student and their progress throughout the program, rather than just day-to-day activities. They were impressed with being able to really hear that student’s voice because it was important to them that they could communicate at large and with their internal colleagues about the value of their work.
The students involved in the program and the one we focused on specifically thought the video was really authentic and presented their experience in a compelling way.
How did Luminoustudios perform from a project management standpoint?
They performed really well. They had hired an editor who they’d worked with previously, but it turned out that they weren’t fit for our project and didn’t understand our vision. I talked with Sania, and she tried to talk to the editor, but they just didn’t work out even after being provided with concrete feedback and specific directions. Sania was cooperative and quick in finding us a new editor, and let us talk with them beforehand to make sure our ideas were aligned.
The way that they helped us solve that problem and took ownership of the issue by finding a new editor for us was impressive, and we were grateful for that. The second editor she found was really great.
They were really communicative throughout the entire process. They checked in every day to make sure that we had everything we needed, and that the camera people were doing what we needed them to. They made sure if there were any problems or changes in the schedule that we knew about it ahead of time. We could really work together seamlessly.
What did you find most impressive about them?
There’s a baseline in any production studio that hiring a good team is important. The camera people need to be creative, dedicated, and really focused on their work. Luminoustudios provides all of this, and they also have all the foundational elements needed to succeed.
They care about their client's story as if it were their own. They’re passionate about what their clients are doing and what they’re trying to communicate, so they get really involved in the narrative. They’re committed to delivering a good product, and contribute their ideas to help their client figure out what exactly needs to be communicated. They’re very involved in not only the video itself, but in the exact edits, shots, and music as well.
Are there any areas they could improve?
We’re very happy with the work that we did with them. There are always things with creative work that don’t end up as originally envisioned, so it’s hard to pinpoint that.
Beyond shooting and producing the video, Luminoustudio was critical to defining its creative vision and approach. Their consistent communication and flexibility allowed them to keep up in a fast-moving, startup environment. Responses to the video praise its visuals and production value.