Luminoustudios

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of a personal hygiene firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

We had just launched our direct-to-consumer business and we needed a well-produced video to tell our brand story on our web site and in digital advertising.

What were your goals for this project?

We wanted a polished video to bring our young brand to life.

SOLUTION

How did you select this vendor?

We spoke with several producers and chose Luminoustudios Inc. because they understood our business and our audience, they had a great attitude, and they were fair with pricing.

Describe the video(s) and the process in detail.

They jumped right into the project. We secured a day to film. We then went through a few rounds of revisions and they developed a great video.

What was your vendors' project management or feedback process?

It was informal. They share the rounds and let us make notes alongside the frames.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their preparation led us to capture amazing footage. The brand video has been very successful in attracting new customers.

How effective was the workflow between your team and theirs?

We had a smooth process. The tool they use for making comments on each frame is helpful. Reema (Co-Founder and Head of Business Development, Luminoustudios Inc.) made herself available for calls as needed.

What did you find most impressive about this company?

Their positive attitude and excellent delivery stood out.

Are there any areas for improvement?

No, we’re very satisfied.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Bluewire Audio, a start-up that makes wearable speakers for running and other outdoor activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc. ?

Our company worked with Luminoustudios Inc. to create a video for our crowdfunding campaign.

What were your goals for this project?

The goal was to explain our story and reasons for crowdfunding in a concise manner. We were hoping that this video would boost our chances of meeting our financial objectives.

SOLUTION

How did you select this vendor?

My team searched online for different video production companies and eventually narrowed the list to two. I spoke with Reema (Head of Business Development, Luminoustudios) and decided to work with them shortly after that.

Describe the video(s) and the process in detail.

After we finalized the details for the project, they immediately got work creating a script and a project schedule. Their team made time in the beginning to fully understand our story and goals for the video. They secured a location for the shoot, hired actors, and walked us through a timeline for how the day of filming would run. They also coached my business partner and me for our role in the video.

What was your vendors' project management or feedback process?

We worked directly with Reema and Sania (Head of Production, Luminoustudios). During the day of the shoot, they managed their crew very well, and everyone knew exactly what their job was. Their leadership helped my colleague and I relax and focus on our scenes in the video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We could not be happier with how the video turned out, and we’re excited to launch it on our crowdfunding page.

How effective was the workflow between your team and theirs?

Reema, Sania, and their entire team were fantastic. They were very accommodating, and guided us through every phase of the project. They also responded to all of our concerns in a timely manner.

What did you find most impressive about this company?

Due to their team’s high level of preparation, the day of filming ran very smoothly. Their attention to detail and creativity made for a top-notch production. Also, my business partner and I are both camera shy, and they made us feel comfortable throughout the shoot.

​​​​​​Are there any areas for improvement?

I can’t think of any. We’ve had a fantastic experience working with them. I would wholeheartedly recommend Luminoustudios to anyone looking for video production services. We will absolutely work with them again in the future.

BACKGROUND

Please describe your company and your position there.           

I’m the founder of Ori, a direct-to-consumer apparel startup. We spent the latter half of 2018 preparing for our soft launch via crowdfunding in January 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

We hired Luminoustudios to produce our Kickstarter brand video.

What were your goals for this project?

We hoped to create an amazing video for our crowdfunding campaign that showcased our product and brand on both our website and other channels.

SOLUTION

How did you select this vendor?

I interviewed several different video production companies before moving forward with Luminous. I chose Reema (Co-Founder, Luminoustudios Inc.)  and the team because they were incredibly empathic toward our customer, the problem we were solving, and the reason we were building our brand. They also seemed extremely capable and skilled based on my conversations with them and their previous work. Finally, I was attracted to their transparency and desire to build a partnership with a startup. 

Describe the video(s) and the process in detail.

Our initial concept was to produce a Kickstarter-esque video that detailed our product development process and the research behind the product. Luminoustudios suggested we pivot to a more brand-focused video and provided examples for us to evaluate. We loved the idea and ended up creating a narrative piece showcasing a day in the life of someone that uses our product. The final video was more polished, aesthetic, and story-driven than our original idea could have been.

What was your vendors' project management or feedback process?

They were hyper-flexible in allowing us to provide input throughout the process. They were open to feedback at every turn and struck a great balance between guiding with their professional expertise and accounting for our input.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re only in the early stages of distribution, but we’re incredibly happy with the final product. Anecdotal feedback has been extremely positive, especially regarding the video’s look and feel and production quality.

How effective was the workflow between your team and theirs?

It was highly effective. They were always available by phone and email, and we had several different email threads that pushed different parts of the process forward. Their team was incredibly helpful and accommodating.

What did you find most impressive about this company?

The quality/level of work they produced compared to the size of their team stood out to us. They handled a crazy startup timeline well thanks to their flexibility. I highly recommend them for their creative and technical skills.

BACKGROUND

Please describe your company and your position there.

I’m an associate at a national nonprofit. I work in the fee-for-service arm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

We hired Luminoustudios to film and produce a promotional video for our services.

What were your goals for this project?

We aimed to create an engaging, sharable promotion that explained our services to potential clients.

SOLUTION

How did you select this vendor?

We'd previously worked with Luminoustudios and seen great results.

Describe the video(s) and the process in detail.

The video introduces our organization and outlines the services and benefits we deliver. It marries text, audio, and live and animated video.

What was your vendors' project management or feedback process?

We were in close contact with 3–4 people throughout the project. They were extremely flexible and generous during stages where our team changed tact or moved in a different direction.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're looking forward to sharing the video with our partners and potential clients.

How effective was the workflow between your team and theirs?

It was highly productive. The Luminous team was extremely communicative and generous with their time.

What did you find most impressive about this company?

Luminoustudios' professionalism, skill, and generosity set them apart.

Are there any areas for improvement?

No, not that I can think of at this time.

BACKGROUND

Introduce your business and what you do there.

I’m a senior producer at The Future Project, and I provide video, photo, and other creative work focused on telling students’ stories and giving them opportunities to have their voices heard. Our organization works with young people in high schools across the country to find out what their dreams and passions are, then use them in order to transform their schools and communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Luminoustudios?

We were in a partnership with a large telecommunications company, and they were looking to do some summer IT camps for younger people interested in technology and coding. One of the camps was held where we’re located in New York, so part of our partnership was providing opportunities for our students to be selected to participate in their camps. We had a number of spots reserved for them, so we had our students submit applications to be part of the program.

As part of that partnership, they wanted us to produce a video about the student experience. We have an in-house video production team, but we are also working on other projects. We hired Luminoustudios to find camera people and editors to partner with us in finding stories and producing the video. We wanted a studio production team that could provide a lot of those resources and do a lot of the leg work, but they also needed to work with us in understanding our narrative.

SOLUTION

What was the scope of their involvement?

They were involved in storyboarding and scripting the video. We had an idea going into it of what we wanted to do based on our knowledge of our students. We narrowed it down to one student to focus on as they experienced the program. We centered the narrative around key moments as they were going in and coming out, and how they changed over the course of those three weeks.

After we determined that, we talked with Sania [Co-Founder & Head of Production, Luminoustudios] about different options of students. She helped us figure out some ideas for moments we might want to capture based on the programming that was going on. They were helpful in walking us through what the video would ultimately look like at the end depending on what students we chose, different shots, and how it would be interpreted. They provided creative input and more manpower around camerawork and editors.

What is the team dynamic?

I ended up being the person who was producing on the ground at the venue most of the time. In the couple of weeks leading up to the project when we were actually filming, that’s when I worked most closely with Sania. On the days that we were actually shooting, I was mainly working with the 2 camera people that she hired. I worked directly with them on shots and communicating with the staff, and they also communicated with our student to make sure things were going well.

How did you come to work with Luminoustudios?

Someone we know runs a platform that matches people looking for videography services with production studios. He sent us a couple ideas of different companies, and one was Luminoustudios. We really liked their look and stories because they were focused on impact and social issues. We just got a good feeling from them. They were focused on the power of the narrative and the arguments they wanted to make for their clients rather than being fancy and impressing people.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We worked with them from July 2016–September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The telecommunications company posted it online, but they also used it a lot to communicate internally with their employees and executives about that particular program. Their team was really excited about the end product.

One of the things they talked about was how happy they were with our choice of focusing on one student and their progress throughout the program, rather than just day-to-day activities. They were impressed with being able to really hear that student’s voice because it was important to them that they could communicate at large and with their internal colleagues about the value of their work.

The students involved in the program and the one we focused on specifically thought the video was really authentic and presented their experience in a compelling way.

How did Luminoustudios perform from a project management standpoint?

They performed really well. They had hired an editor who they’d worked with previously, but it turned out that they weren’t fit for our project and didn’t understand our vision. I talked with Sania, and she tried to talk to the editor, but they just didn’t work out even after being provided with concrete feedback and specific directions. Sania was cooperative and quick in finding us a new editor, and let us talk with them beforehand to make sure our ideas were aligned.

The way that they helped us solve that problem and took ownership of the issue by finding a new editor for us was impressive, and we were grateful for that. The second editor she found was really great.

They were really communicative throughout the entire process. They checked in every day to make sure that we had everything we needed, and that the camera people were doing what we needed them to. They made sure if there were any problems or changes in the schedule that we knew about it ahead of time. We could really work together seamlessly.  

What did you find most impressive about them?

There’s a baseline in any production studio that hiring a good team is important. The camera people need to be creative, dedicated, and really focused on their work. Luminoustudios provides all of this, and they also have all the foundational elements needed to succeed.

They care about their client's story as if it were their own. They’re passionate about what their clients are doing and what they’re trying to communicate, so they get really involved in the narrative. They’re committed to delivering a good product, and contribute their ideas to help their client figure out what exactly needs to be communicated. They’re very involved in not only the video itself, but in the exact edits, shots, and music as well.

Are there any areas they could improve?

We’re very happy with the work that we did with them. There are always things with creative work that don’t end up as originally envisioned, so it’s hard to pinpoint that.

BACKGROUND

Please describe your company and position.

I am the I&D Talent Engagement Specialist - US, CA & PR of a fashion company

Describe what your company does in a single sentence.

Fashion and lifestyle company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminoustudios to accomplish?

• Capture different events we organize for Inclusion & Diversity

SOLUTION

How did you find Luminoustudios?

Referral

Why did you select Luminoustudios over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Videograpgy, sound, editing, lighting and post production deliverables

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time management and production value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and forthcoming when needing deliverables from us to keep on track. They were also very flrxible with event date and time changes.

What was your primary form of communication with Luminoustudios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility in working with us and honest about what was needed for the best production and value. 

Are there any areas for improvement or something Luminoustudios could have done differently?

No, they were very professional, great communicators and the video was high quality.

BACKGROUND

Please describe your company and position.

I am the customer success manager of an advertising & marketing company

Describe what your company does in a single sentence.

Video Production Network

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminoustudios to accomplish?

• Acquisition
• Awareness

SOLUTION

How did you find Luminoustudios?

Our Network

Why did you select Luminoustudios over others?

• High ratings
• Pricing fit our budget

How many teammates from Luminoustudios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 90 Live Action deliverables in 4 Different languages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Faster Review and Approval Times

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are great at keeping on schedule and updating everyone when there are delays. They are also great at keeping on clients to make sure questions are answered and directions are clear.

What was your primary form of communication with Luminoustudios?

Email or Messaging App

What did you find most impressive or unique about this company?

Their production quality was impressive.

Are there any areas for improvement or something Luminoustudios could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

EA of CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios, and what were your goals?

To create a crowdfunding video explaining our product

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommended by another company who worked with them.

Who did you work with and what was the feedback process like?

Sania and other team members - good communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up not moving forward with the crowdfunding, but the video was satisfactory to us nonetheless.

Describe their project management style, including communication tools and timeliness.

The management style was satisfactory.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

We are an AI Services business, providing conversational ecommerce in an AI powered omni-channel solution for Enterprise and Medium Sized Businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc., and what were your goals?

Video production to showcase our product and services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience, portfolio, and value.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We agreed to the scope of work and they quickly hit production milestones, were responsive to notes, and delivered a high quality product for a reasonable price.

Who did you work with and what was the feedback process like?

Reema, Sari, and Elizabeth. Communication was smooth across the board.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are happy with our final product and look forward to expanding our engagement with Luminous as our needs arise.

Describe their project management style, including communication tools and timeliness.

Project Management was clear and concisely communicated.

What did you find most impressive or unique about this company?

They found ways to say Yes.

Are there any areas for improvement or something they could have done differently?

Everyone and everything can improve but there is no systemic issue to solve here.

BACKGROUND

Please describe your company and your position there.

Financial education and trading community. Director of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminoustudios Inc.?

Create and produce short animated video commercial for use in paid digital advertising.

What were your goals for this project?

Branding.

SOLUTION

How did you select Luminoustudios Inc.?

Searched and reviewed work of agencies in this area.

Describe the scope of their work in detail.

We had several meetings to describe our vision and plan the spot. Their team created a storyboard and presented to us. After a few revisions they produced the spot and made additional edits before finalizing.

What was the team composition?

We worked with 3 great members of their team, depending on the status of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The spot they created for us has well outperformed our KPIs envisioned for the campaign.

How effective was the workflow between your team and theirs?

Everything was smooth and timely.

What did you find most impressive about this company?

They are a team that is great to work with.

Are there any areas for improvement?

None that I can think of.