Luminara Creative

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner and co-owner at Shift, an IT company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clash Creative?

We wanted to enhance our client interaction by conveying our company's message.

SOLUTION

What was the scope of their involvement?

Clash Creative has been helping us with copywriting for email and content marketing to send out to our clients. We started by reaching out to Clare (CEO) to tell her what we were looking for, and the next step was to bring the right resources in to do a brain dump and understand what we were trying to accomplish. After that, they built a scope document to ensure they were making exactly what I was looking for.

In addition, they’ve also provided other services like copywriting and blog posting, where they took my words and tweaked them so I could post them on LinkedIn.

Regarding tools, we started using MailChimp, but we moved into a custom solution.

We currently have constant check-ins to make sure everything is running smoothly.

What is the team composition?

I’ve worked with Clare and a couple of copywriters.

How did you come to work with Clash Creative?

I knew Clare from a project we worked on together in the past. I knew she had started her organization, so I decided to reconnect and do business with her.

How much have you invested in them?

We’ve spent $5,000–$10,000 CAD (approximately $4,000–8,000$ USD) with them so far.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from our staff and customers has been great; they say they like the content that Clash Creative puts out.

How did Clash Creative perform from a project management standpoint?

Project management is great; we have weekly check-ins to ensure everything looks good and set milestones and breakdowns of what they want to accomplish. Regarding tools, we’ve used Microsoft Teams and video calls.

What did you find most impressive about them?

Their willingness to understand and work with me and my tight schedule is outstanding; I’m a busy person, and sometimes I don’t have the best time management. Despite that, they’ve been able to extract from me what we need to accomplish this project.

Are there any areas they could improve?

I don’t think they can improve on anything — they’ve been wonderful partners.

Do you have any advice for potential customers?

Clear communication and understanding of the goals and timelines are key to avoiding issues throughout the project.

BACKGROUND

Please describe your company and your position there.

I am the owner of West Island Designs, bringing beautiful, inspiring art to everyone's home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clash Copy Corp?

I needed help promoting my new line of Valentine's Day cards. I wanted to be able to reach a larger audience and make sure that my voice and ideas didn't get lost in an "annoying ad" that popped up on everyone's page. I wanted to find my ideal client and have them find me!

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched for someone with great reviews both online and through word of mouth. Clash Copy was highly recommended to me for the needs that I have

Describe the project in detail and walk through the stages of the project.

After I shared my ideas and images of work that I wanted to promote, Clare helped to break down for me the demographic that I wanted to target as well as my budget.

How many resources from the vendor's team worked with you, and what were their positions?

I worked mainly with Clare who is the CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My sales went through the roof! I had to go back to the printers multiple times to continue printing the cards! I was so happy to have people finding me online! It can be so intimidating to sell through social media but Clare made it easy, affordable and worth it!

How effective was the workflow between your team and theirs?

We touched base when we needed to and when the schedules worked for it. I always felt that she was available for support if I needed her.

What did you find most impressive or unique about this company?

Their personal touch and true care for who they are working with. They are very professional and I will always recommend them and go back for more help! I felt heard and accommodated!

Are there any areas for improvement or something they could have done differently?

I felt everything worked perfectly for my needs at the time!

BACKGROUND

Please describe your company and your position there.

I'm the Head of Product Management at stack.io. Our team takes care of the Ops-side of DevOps for companies where being online is the core component of their business. Moreover, they have a team of developers actively working on their app and require our ops expertise. We know it's a difficult job for one person, or even a team, to keep up to date and stay on trend.

The purpose of our team of engineers is to discover, learn, and assemble the best technologies and solutions to meet the needs of technology focused companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clash Copy Corp?

We were looking for a hire (or in this case - a team) to fulfill our vacant marketing position in order to take ownership of our branding, strategy, social media, blogs, website etc. We wanted to engage Clash Copy in a trial run with a series of lead generation pieces and collaborative exercises.

SOLUTION

How did you select this vendor?

As when searching for most hires, we listed a job posting. Clare from Clash Copy applied and reached out, proposing that we use her marketing team that specializes in the tech space. As our own clients see with us, we also recognize the value of a team that comprises experts in many different facets. We were intrigued to trial receiving high-standard project work for the equivalent of a full-time hire.

Describe the scope of their work in detail.

To start, Clash Copy engaged in a number of discovery discussions with our team to learn more about us, our audience, our brand, voice, and strategy to help build a full picture of our business and marketing goals. With the project being a trial run (with a view to continue working with their team) it was prudent to focus on big-ticket items - lead generations pieces - to see what content could be produced to get more business through our door.

The aim was to produce a couple of blogs, infographics, and whitepapers that aligned with hot DevOps topics at that current time.

What was the team composition?

We engaged with the founder to get things up and running, and our team onboarded. We engaged with multiple members of the Clash Copy team, from copywriters, designers, project management and marketing strategist functions who all helped guide us through the various stages of content creation. More recently (post-trial) we've been working with their SEO and business development specialists too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From a content standpoint, it clearly takes more than just presenting a piece on your site and social media to determine whether or not it was a success. To us, what stood out was the teamwork, professionalism, and attention to detail that Clash Copy provided. All of our thoughts and feedback were taken into consideration, responses were timely, and interactions were genuine.

On top of that, the work provided during that trial more than met our expectations which of course helped seal the deal for us to continue working together beyond it.

How effective was the workflow between your team and theirs?

We set up a shared Slack channel between our teams for ease of communication and real-time interactions. Brainstorming, drafting and reviews of pieces were done through Google docs (our usual tool). Nothing fell outside of our regular workflow, so it was seamless to be able to start working with Clash Copy.

What did you find most impressive about this company?

The commitment to our success. There is a genuine feeling that they want us to succeed as if it were their own business. There's also not one member of the team that we don't enjoy working with - it appears that everyone knows their strength, their part in the machine and it all shows through the results that are provided.

Is there any area for improvement or anything that could have been done differently?

A suggestion that we made, that has already been incorporated into our workflow, was to be able to visibly see the stage at which a project is at....be that ideation, draft, refinement, design, ready to publish etc. It has helped allow us to manage the many moving parts and ensure that things stay on track.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Business Development for a mid-size Managed IT Services Provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clash Copy Corp?

Initially we hired Clash Copy to upgrade the value of our website to prospective clients and create content. They have since become our trusted marketing partner performing all aspects of marketing from the strategic to the tactical.

SOLUTION

How did you select this vendor?

We thoroughly vetted several companies. We identified Clash Copy as the most creative and talented firm. More importantly it was clear that Clash Copy worked extremely hard to understand our needs and demonstrate they could get us from where we were to where we wanted to go.

Describe the scope of their work in detail.

They lead the development of our annual marketing plan, marketing initiatives, content, conduct our marketing campaigns, perform website design and updates, search engine optimization, and social media management.

What was the team composition?

The team is extremely well balanced with a team leader and multiple subject matter experts and specific-competencies engaged as needed. I am continuously floored by the depth and breadth of expertise. The CEO also remains well-engaged to ensure the overall success of our relationship. Its a great service delivery model for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had almost no marketing function prior to Clash Copy's involvement. It is amazing how efficiently and effectively they have helped develop marketing operations for us. We are seeing a steady flow of high-quality inbound leads, and massive increases in website and social media engagement. They are also helping us more effectively target strategic prospects of ours in very creative ways.

How effective was the workflow between your team and theirs?

The workflow between our teams is really seamless. They truly feel like an extension of our team, which was incredibly important to us. They often participate in our team meetings which keeps us all really well aligned.

What did you find most impressive about this company?

Without a doubt, its their relentless focus and commitment to our business goals. They really understand what we are trying to accomplish and bring the talent, energy, dedication and collaborative approach that make it possible.

Is there any area for improvement or anything that could have been done differently?

They seem to be more aware of their areas for improvement that us. They are clearly a learning organization and always getting better.

BACKGROUND

Please describe your company and position.

I am an executive at PC Corp

Describe what your company does in a single sentence.

We are in the business of delivering I.T. via three separate tracks: infrastructure consulting and procurement, MSP services and associated projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clash Creative to accomplish?

• Become a key extension to our marketing team
• Help structure our approach to marketing
• Become an advisor in matters of marketing

SOLUTION

How did you find Clash Creative?

• Referral

Why did you select Clash Creative over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Clash Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blog creation creative elements client testimonials Website Refresh MailChimp automation and reporting Performance Metrics SEO Publication opportunities Performance Metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly progress check-ins allowed us to verify progress on the monthly goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have generally delivered on time. When something has not gone as expected, they are transparent and proceed to then make it right.

What was your primary form of communication with Clash Creative?

• Virtual Meeting

What did you find most impressive or unique about this company?

They are human working with humans. It is refreshing to feel that a company has structure but is not a machine.

Are there any areas for improvement or something Clash Creative could have done differently?

Any small issues that may have arisen, were resolved.