Luma Creative

BACKGROUND

Please describe your company and position.

I am a department manager at Uber

Describe what your company does in a single sentence.

We build technology products and platforms that connect people and services at global scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luma Creative to accomplish?

• We had a fairly complex product story that needed to make sense to people who were not living in the details every day. The difficult part was deciding what information was actually important, what could be simplified, and how to make the people speaking about the product sound natural rather than overly scripted. We wanted a production partner who could come into conversations with product and technical stakeholders, absorb a lot of context quickly, and help us turn that into a coherent video.

SOLUTION

How did you find Luma Creative?

Online Search

Why did you select Luma Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Luma Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Luma worked with us to shape the story before production, prepare the people appearing on camera, run the shoot, and then turn the material into the final video assets. A meaningful part of the engagement was working through the subject matter with our team. There was a lot of context they could have ignored and simply filmed, but instead they took the time to understand which parts mattered to the audience. During production they managed the crew and filming, and afterward they handled the edit and review process with our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important result was that the final piece made a complicated topic much easier to communicate. People who were close to the product felt the substance was represented accurately, while stakeholders who were less technical could still follow the story. Getting both of those groups aligned is usually the difficult part. We also ended up with content that could be reused beyond the original context, which made the production more valuable than a single-use deliverable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Luma’s project management was refreshingly low-friction. They didn't create processes for the sake of process. Meetings had a clear purpose, decisions were documented, and most things could move asynchronously without adding another layer of work for our team. When feedback came from different stakeholders, they were good at figuring out what the underlying issue actually was rather than treating every comment literally. That saved us from a lot of unnecessary back-and-forth.

What was your primary form of communication with Luma Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to interview subject-matter experts was probably the biggest differentiator for me. Technical people don't always speak in sound bites, and the Luma team was very good at asking follow-up questions, finding the useful part of an answer, and helping people explain things in plain language without making them feel coached. That skill had a big impact on the quality of the final piece.

Are there any areas for improvement or something Luma Creative could have done differently?

If I were doing the project again, I would probably bring them into the process a little earlier. We had already made a few assumptions internally about the story before production started, and I think their perspective during those earlier conversations could have helped us simplify some things sooner. That's less a criticism of their work and more something I'd change about how we engaged them.

BACKGROUND

Please describe your company and position.

I am the Founder of CHEFFY

Describe what your company does in a single sentence.

We build robots for the home kitchen

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luma Creative to accomplish?

• Produce a successful crowdfunding video

SOLUTION

How did you find Luma Creative?

Online Search

Why did you select Luma Creative over others?

• Great culture fit
• Company values aligned
• Other

How many teammates from Luma Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Storyboarding
• Location scouting
• Casting
• Set design
• Video production 
  • Filming
  • Directing
  • Lighting
  • Location setup
• Post production (video editing, visual effects, color correction)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from having a storyboard and an early-stage vision to completing a professional Kickstarter launch video within just a few weeks, helping us reach over $1M in pre-orders via crowdfunding. The final production successfully combined the cinematic storytelling and product-demo elements we were aiming for, while portraying four different user stories within a single primary location. Just as importantly, Luma Creative helped us stay on schedule despite several production-day delays related to our product setup. Their ability to adapt on the fly meant we still captured the footage we needed without compromising the overall quality of the production. The final video came together at a level of polish that felt far beyond what I initially thought would be possible within the constraints of a bootstrapped startup budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Madison, our producer, did an outstanding job coordinating a large number of moving pieces - cast, crew, location, storyboard development, set design, scheduling, and all the other details required to get from zero to a professional production in a matter of weeks. I also changed several things fairly late in the process, including rewriting portions of the storyboard and restarting part of the casting search only four days before filming. The team adapted without missing a beat. That responsiveness continued on film day. When some of our products required more setup time than anticipated, the Luma team proactively moved to other scenes and shots so we could keep the production on schedule rather than simply waiting around. Post-production was equally responsive. I provided very detailed feedback and even changed the sequence of the storyboard after receiving a revision. Their editors were patient, meticulous, and extremely attentive. They were also very good at distinguishing between feedback where I had a specific execution in mind and situations where I wanted them to use their own creative judgment.

What was your primary form of communication with Luma Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of creativity, adaptability, and genuine investment in the project was what impressed me most. From my first conversation with Will and Madison, they clearly understood both the creative vision and the financial constraints of a bootstrapped startup. Rather than simply trying to maximize the scope of their engagement, they came up with creative ways to achieve the result we wanted within our budget - including suggesting things I could handle myself instead of paying them to do. That immediately built a lot of trust. During production, the entire team behaved as though they were personally invested in telling the story well. Director Ernie, Freddie on set design, and the lighting and camera teams continually found ways to elevate fairly simple storyboard concepts into much more premium visuals. We also had the challenge of depicting four different user stories in essentially one kitchen, and their use of set changes, framing, lighting, camera movement, and different angles made those scenes feel distinct. What stood out was that they weren't just executing instructions. They understood the underlying story well enough to improvise intelligently when circumstances changed and to contribute their own creative ideas without losing sight of the original vision.

Are there any areas for improvement or something Luma Creative could have done differently?

There isn't anything significant I would change about the experience. If anything, I was probably the more difficult variable in the project because I made several late creative changes and provided extremely detailed feedback during post-production. If I were doing the project again, I would personally try to lock more of the storyboard and casting decisions earlier so the team had fewer last-minute changes to accommodate. Despite that, Luma Creative handled those changes exceptionally well. Overall, I would highly recommend them, particularly to a startup or founder who needs a production team that can help translate a vision into something achievable within real-world budget and time constraints.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of a ride-on toy brand.

Describe what your company does in a single sentence.

We're a direct-to-consumer toy brand that makes construction-themed ride-on toys for kids.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luma Creative to accomplish?

• We hired Luma Creative to produce the product launch video for a new vehicle. Our goal was to tell the human story behind the brand, build excitement within our community, and convert that attention into pre-order sales.

SOLUTION

How did you find Luma Creative?

Online Search

Why did you select Luma Creative over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Luma Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We selected Luma Creative, a San Francisco video production company, for the launch, and they handled the project thoughtfully from start to finish. The team began with a discovery session to understand our brand, audience, and business goals before presenting several creative directions. Once we chose a concept, we used a shared workspace to collaborate on the script and storyboards, which made it easy to visualize the finished product.

Luma managed casting, location scouting, and production for a multi-day commercial shoot. They also handled the full post-production process, including video editing, sound design, color grading, and final formatting. The deliverables included a main product launch video just under two minutes long, plus five short-form cutdowns in vertical and horizontal formats for paid social ads and organic social media. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The product launch video and social cutdowns helped us generate six figures in pre-orders. The project delivered a strong return on our video production investment from the start.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Luma ran a solid project. They delivered on time, communicated clearly, and were very easy to work with. They welcomed constructive feedback and handled it professionally throughout the process.

What was your primary form of communication with Luma Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how well they combined brand storytelling with commercial video production. They understood the business goal behind the piece and carried it through concept development, scriptwriting, storyboarding, casting, the shoot, post-production, and the final ad-ready versions. Luma felt like a creative partner who understood both our brand and what the launch needed to accomplish.

Are there any areas for improvement or something Luma Creative could have done differently?

Nothing major came up during this project. They delivered on time, managed a detailed production well, and were receptive to feedback throughout.