# Lucid Reality Labs Lucid Reality Labs Reviews (40), Pricing, Services & Verified Ratings - Premier Verified - 5.0 out of 5 average review rating - 8 connections joined Lucid Reality Labs's Network [Visit Website](https://lucidrealitylabs.com/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/lucid-reality-labs) **Enterprise AI, XR & Robotics Solutions** At Lucid Reality Labs, we design and deploy enterprise XR and AI solutions focused on AI-powered simulation, immersive training, digital twins, and robotics-related systems for healthcare, life sciences, manufacturing, and enterprise organizations. We develop integrated environments that combine spatial systems, digital twins, real-time 3D simulation, and AI capabilities to support how organizations train people, manage workflows, and prepare operations for real-world conditions. We operate across highly regulated industries where consistency, safety, security, and reliability are critical. We have delivered enterprise projects for clients including Medtronic, Roche, Philips Healthcare, 3M, the American Red Cross, and Universal Destinations & Experiences. Our work has been recognized by Webby, Auggie, Telly, Anthem, and Unity Awards, with inclusion in the Inc. 5000 and Financial Times’ Top 300 Americas’ Fastest-Growing Companies rankings. Lucid Reality Labs is also recognized by Clutch as a trusted B2B agency, ranked #105 globally in the Clutch 1000 list of top service providers, named a Top AR/VR Development Company 2026, and listed as a #1 leader in Clutch’s AR/VR Leaders Matrix. As an Accredited Unity Service Partner with certified technical teams, we deliver enterprise-grade XR, AI, and simulation solutions designed for measurable outcomes, secure deployment, and large-scale enterprise adoption, compliant with the ISO 27001, GDPR, and HIPAA regulations. Learn more: https://lucidrealitylabs.com/ ## Company Information - Minimum project size: $25,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 7 Locations: - Miami, FL (Headquarters) - Singapore, Singapore - London, England - New York, NY - Los Angeles, CA - Riyadh, Saudi Arabia - Dubai, United Arab Emirates - Founded in 2016 - 2 languages: English, Spanish - 3 timezones: Central European Time (CET), Eastern Standard Time (EST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 75% AR/VR Development - 15% AI Development - 10% Robotics Process Automation ### Focus Areas - Immersive Digital Experiences: - 100% Immersive Learning Experiences - AR/VR Development Focus: - 85% Unity - 5% ARCore - 5% ARKit - 5% ARToolkit - Robotics Process Automation (RPA) Focus: - 70% Automation Design - 15% RPA Strategy - 15% Robotics Process Automation Consulting - Programming & Scripting: - 60% C# - 20% Typescript - 15% Python - 5% SQL - AI Technologies & Models: - 50% Anthropic - 50% Open AI GPT-3 - AI Expertise: - 30% Computer Vision - 20% Robotics - 15% Machine Learning - 15% Natural Language Processing - 10% Chatbots & Conversational AI - 10% Voice and Speech Recognition ### Industries - 15% Manufacturing - 10% Advertising & marketing - 10% Automotive - 10% Education - 45% Medical - 10% Hospitality & leisure ### Clients - 10% Small Business (<$10M) - 20% Midmarket ($10M - $1B) - 70% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Lucid Reality Labs offers competitive pricing with project costs ranging from $10,000 to over $200,000. Clients appreciate their value for cost, timely delivery, and effective communication, indicating strong overall satisfaction with their services. **Most Common Project Size**: $50,000 to $199,999 based on 23 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - AR/VR Development: $50,000 to $199,999 based on 15 reviews - Custom Software Development: $50,000 to $199,999 based on 5 reviews - Video Production: $10,000 to $49,000 based on 3 reviews - Web Development: Confidential based on 3 reviews - Mobile App Development: $10,000 to $49,000 based on 3 reviews - UX/UI Design: $50,000 to $199,999 based on 2 reviews - API Development: Confidential based on 2 reviews - Application Management & Support: $10,000 to $49,000 based on 1 review - Generative AI: $50,000 to $199,999 based on 1 review - Content Marketing: Confidential based on 1 review - Digital Asset Management: Confidential based on 1 review - Graphic Design: Confidential based on 1 review - Cybersecurity: Confidential based on 1 review - IT Strategy Consulting: Confidential based on 1 review - Product Design: Confidential based on 1 review - Application Testing: Confidential based on 1 review - Web Design: Confidential based on 1 review - AI Development: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Lucid Reality Labs Review Insights Overall Review Rating: 5.0 - Quality: 5.0 - Schedule: 4.9 - Cost: 4.9 - Willing to Refer: 5.0 ### Top Mentions - Timely (22 mentions) - Communicative (14 mentions) - High-quality work (13 mentions) - Proactive (7 mentions) - Professional (7 mentions) - Creative (6 mentions) - Collaborative (5 mentions) - Great project management (5 mentions) - Innovative (5 mentions) - Easy to work with (4 mentions) - Exceeds expectations (4 mentions) - Flexible (4 mentions) - Efficient (3 mentions) - Unique expertise (3 mentions) - Exceptional performance (2 mentions) - Exceptional results (2 mentions) - Great team (2 mentions) - Open to feedback (2 mentions) - Reliable (2 mentions) - Results-oriented (2 mentions) ### Review Highlights **Few Areas for Improvement** While overall feedback was positive, some clients suggested minor improvements such as better documentation and more flexibility in accommodating last-minute changes. These areas for enhancement were noted but did not detract from the overall satisfaction. (MIXED) **Technical Expertise and Creativity** The combination of technical expertise and creativity at Lucid Reality Labs was frequently praised, with clients noting their ability to deliver complex projects with a high level of innovation and aesthetic appeal. (POSITIVE) **Expertise in VR and AR Solutions** Lucid Reality Labs is recognized for their expertise in developing innovative VR and AR solutions. Their technical skills and creative problem-solving have been instrumental in creating immersive experiences across various industries. (POSITIVE) **Attention to Detail** Lucid Reality Labs' attention to detail was highlighted by clients, who appreciated the precision and care taken in developing applications and simulations. This meticulous approach contributed to the overall quality and success of their projects. (POSITIVE) **Strong Industry Knowledge** Their deep understanding of various industries, including healthcare and education, allowed Lucid Reality Labs to deliver tailored solutions that met specific client needs and regulatory requirements. (POSITIVE) **Effective Communication** Clients highlighted Lucid Reality Labs' effective communication, noting their responsiveness and clarity in conveying project updates and addressing client inquiries. This contributed to strong client relationships and project success. (POSITIVE) **Customer-Centric Approach** Lucid Reality Labs demonstrated a strong customer-centric approach, with clients appreciating their commitment to understanding and meeting client needs. Their focus on customer satisfaction was evident throughout the project lifecycle. (POSITIVE) **Collaboration and Flexibility** Clients appreciated Lucid Reality Labs' collaborative approach and flexibility in adapting to project needs and client feedback. Their willingness to incorporate client ideas and provide valuable insights was a recurring theme. (POSITIVE) **Timely and Budget-Friendly Deliveries** Multiple clients praised Lucid Reality Labs for delivering projects on time and within budget. Their ability to meet tight deadlines and provide cost-effective solutions was consistently highlighted, contributing to successful project outcomes. (POSITIVE) ### Lucid Reality Labs Reviews #### AR & MR Experiences for Theme Park Entertainment Company (Featured Review) **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Jan. 2024 - Ongoing **Project Summary**: Lucid Reality Labs has delivered cutting-edge AR and MR experiences for a theme park entertainment company. Their team developed immersive AR filters using the latest AR technology. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director Content Innov, Universal Destinations & Experiences - Industry: Arts, entertainment & music - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 12, 2025 **Feedback Summary**: The client has seen a dramatic increase in user-generated content (UGC), with more than 5 million UGC, thanks to Lucid Reality Labs’ efforts. The team is responsive, delivers on time, and is always willing to help out. Their approach and unique perspective stand out in the partnership. ""They hear our perspective and ideas and come to the table with a unique perspective of their own."" **BACKGROUND** Introduce your business and what you do there.I’m the director of content innovation at Universal Destinations & Experiences (UDX). We’re a global leader in creating immersive theme parks, resorts, and entertainment experiences that bring beloved stories and characters to life for guests around the world. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We needed help building out the UDX immersive experience content library leveraging the latest in AR technology. **SOLUTION** What was the scope of their involvement?Lucid Reality Labs has helped us bring to life AR and MR experiences for our parks nationwide. The team has pushed the boundaries of what’s possible and offered new solutions to stand out with the challenges UDX faces when connecting with consumers in a marketplace filled with noise. Lucid Reality Labs has also developed AR filters, such as Epic Portals and the Queen Vampire.What is the team composition?We’ve worked with 5–10 teammates from Lucid Reality Labs.How did you come to work with Lucid Reality Labs?Someone referred Lucid Reality Labs to us. We chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values aligned with ours. Additionally, they approached opportunities with a “yes, and…” mentality.What is the status of this engagement?We started working with Lucid Reality Labs in January 2024, and our engagement is ongoing.How do you communicate with the vendor?We use virtual meetings, emails, and messaging apps. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Lucid Reality Labs has helped us achieve a dramatic increase in user-generated content (UGC) and impressions on the content they’ve generated. The team has also helped us with new emerging platform capability tests. Overall, we’ve seen more than 5 million UGC, which is outstanding. We’ve also seen strong improved customer engagement, as these AR experiences have helped fuel fandom communities and connect UDX with new fans. Additionally, we’ve seen a significant increase in revenue generated from retargeting, and we see room for growth.How did Lucid Reality Labs perform from a project management standpoint?Lucid Reality Labs delivers on time, is responsive, and is always willing to help out.What did you find most impressive about them?Lucid Reality Labs is a “yes, and…” partner. They hear our perspective and ideas and come to the table with a unique perspective of their own, which has always been helpful to find success.Are there any areas they could improve?The only thing they could improve is continuing to be proactive in informing UDX when projects are behind or facing technical issues. We appreciate their transparency. --- #### Software Dev & QA Services for MedTech Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Jan. 2024 - Ongoing **Project Summary**: Lucid Reality Labs provides software development and QA services for a medical technology company. The team ports the client's therapy program to a new VR headset and recommends new features and improvements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CTO, Harvard MedTech - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 14, 2025 **Feedback Summary**: Thanks to Lucid Reality Labs, the client has quickly and easily moved to a new manufacturer, helping them grow their business. The team delivers on time and within budget, and their project management is effective. They also provide regular status updates and were very conscientious. ""They put realistic plans in place and provide regular status updates on their progress against the plan."" **BACKGROUND** Please describe your company and position.I am the CTO of Harvard MedTechDescribe what your company does in a single sentence.Harvard MedTEch's Vx Therapy is a trauma recovery program that offers holistic and non-invasive healing delivered in the comfort of the patient's home. The program utilizes virtual reality coupled with behavioral coaching to help patients manage pain, anxiety, depression, sleep disruption, and PTSD-related symptoms.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?Port our Vx platform from a retired VR headset to another VR headset that would position HMT to scale and growLucid Reality Labs provided Software development engineering and end-to-end quality assurance testing **SOLUTION** How did you find Lucid Reality Labs?Online SearchWhy did you select Lucid Reality Labs over others?Great culture fitCompany values alignedExpertise and KnowlegeHow many teammates from Lucid Reality Labs were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Lucid Reality Labs provided the following deliverables:1. Code review report and recommendations.2. Analysis of the tech documentation.3. Porting Vx Therapy Program to the new headset4. Estimation of the recommended features and improvementsThe Company used an iterative Agile-based approach to retain flexibility in improving the experience based on our feedback and provided enough visibility and transparent communication.We communicated daily (or as required) and received Weekly Project Activity reports. At the end of each iteration, we held Sprint Review meetings to discuss the progress and give feedback. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our legacy headset was no longer being manufactured.  Lucid Labs enabled us to quickly and easily move to a new manufacturer. Without their efforts we would not have been able to grow our business.The project was delivered on time and within budget, even a bit ahead of the deadline.  This was crucial as we had a firm date to get the new headset to market, which Lucid Labs met.As initially we had no internal QA, Lucid Reality Labs was also our QA team. We had an amazing experience working with their developers too.  The whole team gave me confidence and allowed me to spend significantly less time on oversight than I had previously.Describe their project management. Did they deliver items on time? How did they respond to your needs?Lucid Labs project management was very effective. They put realistic plans in place and provide regular status updates on their progress against the plan. They were also very concientious related to scope and budet.  The project was delivered ahead of schedule and under budget.What was your primary form of communication with Lucid Reality Labs?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What I really like about working with Lucid Reality Labs is their deep domain expertise specific to patient-delivery VR healthcare, their understanding of the governmental regulatory requirements that can impact our product viability, and their ability to integrate those requirements across our product roadmap. Are there any areas for improvement or something Lucid Reality Labs could have done differently?Not in this case. --- #### VR Simulation Dev & UX/UI Design for Healthcare Tech Company **The Project** - Services: AR/VR Development, Custom Software Development, UX/UI Design - Project size: $50,000 to $199,999 - Project length: July - Nov. 2025 **Project Summary**: Lucid Reality Labs developed and designed a VR tracheostomy simulation for a healthcare technology company. The team created 3D digital twins of the ICU environment, medical equipment, and virtual patients. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sr Market Development Manager, Medtronic - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 12, 2025 **Feedback Summary**: Lucid Reality Labs' efforts led to high user satisfaction and engagement, improving the procedure's execution time and accuracy. The team consistently provided timely items and demonstrated a customer-centric approach throughout the engagement. Lucid Reality Labs communicated via virtual meetings. ""Lucid Reality Labs' innovative approach was impressive."" **BACKGROUND** Please describe your company and position.I am the Sr Market Development Manager of MedtronicDescribe what your company does in a single sentence.Medtronic is a global leader in healthcare technology, developing and delivering innovative medical devices and therapies that improve the lives of millions of patients worldwide. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?Goal 1. Develop VR Tracheostomy Simulation. Our goal was to develop a Virtual Reality Tracheostomy Simulation that would train medical professionals in performing the tracheostomy procedure while realistically replicating the Intensive Care Unit (ICU) environment. The simulation includes virtual patients, medical equipment, clinical conditions and procedural workflows for tracheostomy cases. We engaged Lucid Reality Labs to design and develop this experience as both a product demonstration and an educational tool for medical training. The project featured three complex patient scenarios, including difficult airway and ventilator-associated pneumonia (VAP) cases. Lucid’s team delivered an exceptionally realistic and interactive simulation, combining procedural guidance, hands-on decision-making, and integrated analytics that provide detailed performance feedback. The result is a highly immersive and effective training solution that enhances both skill acquisition and procedural confidence among medical professionals. **SOLUTION** How did you find Lucid Reality Labs?We've been working together before on several projects.Why did you select Lucid Reality Labs over others?High ratingsClose to my geographic locationPricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Lucid Reality Labs were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The scope included designing and developing an interactive, immersive VR training experience that meets specific learning objectives for tracheostomy education. Lucid Reality Labs was responsible for creating intuitive user flows and realistic clinical scenarios to ensure the experience felt natural, engaging, and effective for medical professionals.Key deliverables included:●      Designing interactive and immersive scenarios aligned with the learning objectives, ensuring a smooth and intuitive user experience throughout the training.●      Developing hyper-realistic 3D digital twins of the ICU environment, medical equipment, and virtual patients to accurately replicate real-world conditions and enhance clinical immersion.●      Building and integrating an analytics system that tracks user actions, provides personalized feedback, and helps improve procedural performance and learning efficiency.Together, these deliverables resulted in a high-fidelity, data-driven VR simulation that combines realism, interactivity, and measurable outcomes to elevate medical training standards. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Early evaluations demonstrated high user satisfaction and strong engagement, with participants praising the simulation’s realism, interactivity, and clarity of procedural guidance. The integrated analytics system captured performance metrics such as procedure time and accuracy, showing steady improvement across multiple sessions. Describe their project management. Did they deliver items on time? How did they respond to your needs?Always on time and the customers needs are at the center of evertthing they do.What was your primary form of communication with Lucid Reality Labs?Virtual MeetingWhat did you find most impressive or unique about this company?Lucid Reality Labs' innovative approach was impressive.Are there any areas for improvement or something Lucid Reality Labs could have done differently?no --- #### Custom Software Platform Dev for Speech Therapy AI Company **The Project** - Services: AI Development, AR/VR Development - Project size: $50,000 to $199,999 - Project length: Sep. - Dec. 2024 **Project Summary**: Lucid Reality Labs developed a custom software platform for a speech therapy AI company. They built a HIPAA-compliant front- and backend, a VR experience, and coded an AI algorithm for smart AI prompts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, VIZQ - Industry: Medical - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 3, 2025 **Feedback Summary**: Lucid Reality Labs delivered a visually incredible and sophisticated platform that worked efficiently and correctly. The software was used with children, enabling them to display their skills in the real world. The team was communicative and provided an excellent customer experience. "“They were spot on.”" **BACKGROUND** Introduce your business and what you do there.I’m the CEO of VIZQ. We’re developing an AI-driven speech therapist. Our solution helps children with autism, Down syndrome, and other developmental delays get access to speech therapy inside VR. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We hired them to custom-build our entire platform, including a HIPAA-compliant front- and backend dashboard. They also built the VR experience and coded the AI algorithm that handles our prompting generator. **SOLUTION** What was the scope of their involvement?Lucid Reality Labs built a custom software that we could deploy and operate independently. They implemented AI algorithms to manage the prompting and workflow of our software. The software would take a child with developmental learning delays or autism and take each step of an interaction. It would give them as much or as little help as they needed every step of the way to complete an activity.We used smart prompting, which cued a child to do a certain action. The algorithm identified correct and incorrect responses and deployed an appropriate prompt to get the child to do it accurately. If there were multiple errors, the algorithm identified those and delivered additional assistance to help them achieve each goal.Over time, as the child became proficient, the AI would identify the best learning method and decrease the levels of assistance. The child would then be able to do it more on their own and eventually step into the real world to perform the new learning skill.When we started testing, they helped us ensure that the system continued to operate properly. We ran thousands of simulated tests to ensure everything worked efficiently and correctly.What is the team composition?I worked with many teammates from Lucid Reality Labs, including their marketing team, development team, CTO, CEO, UX/UI developers, and Unity developers. Willy and Stas were also part of the team. How did you come to work with Lucid Reality Labs?I found them on Clutch. I scheduled a meeting, and their CEO took that initial meeting with me. We discussed the project and what we wanted to build. It was exciting for both of us. I shared a drafted blueprint of what we wanted to build, and they scoped it out and gave us a fair price. We used three other companies to gauge our choices and went with Lucid Reality Labs.How much have you invested with them?I spent around $110,000 on their services. What is the status of this engagement?The project lasted from September–December 2024.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The product was visually incredible and sophisticated. It was a brand-new technology. We could interact with a child in real-time and collect live data within milliseconds in the backend dashboard. We used it with children, and they could display their skills in the real world after using the software.How did Lucid Reality Labs perform from a project management standpoint?Overall, they were great. They were highly communicative with us. Every time we had a need, they stepped in and took care of it immediately. They were a fantastic team to work with. It was a great experience throughout.We communicated constantly with them and had multiple meetings every week. They showed us the product, let us test it, and sought our insights to ensure they built what we wanted. We used a combination of Slack, email, and Zoom calls.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?Willy and Stas truly helped us bring the project to life.What did you find most impressive about them?I was impressed with many things. The whole team supported my company every step of the way to maximize the impact of what we were doing. The level of service was impressive. They built an amazing product and delivered an excellent customer experience. They made us feel supported every step of the way.Are there any areas they could improve?No, there weren’t any. They were spot on. They were prompt with all communications and did a great job.Do you have any advice for potential customers?If you don’t ask, you don’t know. If you ask, they’ll bend over backward to give you what you want. --- #### MR Prototype Development for Public Safety Tech Company **The Project** - Services: AR/VR Development - Project size: $50,000 to $199,999 - Project length: Aug. - Oct. 2024 **Project Summary**: A public safety technology company hired Lucid Reality Labs to develop an MR prototype. The team developed the prototype in Unity and delivered it in sprints, making changes based on feedback. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Senior Product Manager, Public Safety Technology Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 28, 2024 **Feedback Summary**: Lucid Reality Labs delivered a prototype that met the client’s expectations. The team managed the project effectively, delivering the work on time and on budget. They were flexible, adapted to the client’s needs, communicated regularly, and shared the sprint and task details with the client. "“They were very flexible and adapted to our needs.”" **BACKGROUND** Introduce your business and what you do there.I’m a senior product manager at a public safety technology company building a VR product. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We needed to develop a mixed reality (MR) prototype. We wanted to explore the use of MR technology and see if it would perform at the quality we needed to build something for our customers. **SOLUTION** What was the scope of their involvement?Lucid Reality Labs developed an MR prototype for us. It was a prototyping effort to evaluate the technology. We provided Lucid Reality Labs with detailed requirements, and they came back with a tentative project schedule. They developed the prototype in Unity and delivered it in biweekly sprints. The team delivered versions of the prototype so that we could give feedback and reevaluate the priorities. Throughout the process, we gave the team feedback until they delivered the final prototype.What is the team composition?We worked with a senior Unity developer, a Unity developer, a 3D animator, and a project manager. A technical lead, Willy, was also very involved in the project and joined all of our meetings.How did you come to work with Lucid Reality Labs?I found them on Clutch. I had worked with them previously when I was at another company, which is when I found them. I chose them due to their technical expertise and the other products they had worked on; I was impressed by the quality of their work and the structure of the team. We were looking for some flexibility because it was a prototype, and their proposal accounted for that really well compared to others that we looked at.How much have you invested with them?We spent about $100,000.What is the status of this engagement?We worked together from August–October 2024. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Lucid Reality Labs’ work met our expectations. Since this was a prototype development, we never planned to release it to users, so we don't have quantitative metrics.How did Lucid Reality Labs perform from a project management standpoint?They delivered the work on time and on budget. We had some requirements that we didn't expect to fit into the project, and Lucid Reality Labs was able to complete most of them while being ahead of schedule. We communicated via Slack and phone calls and met weekly. They managed the project using Jira and shared an export of their work, the sprint, and task details with me weekly.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?I’d like to give a shout-out to Willy, who worked really closely with us.What did you find most impressive about them?They were very flexible and adapted to our needs.Are there any areas they could improve?There was nothing they needed to improve; the engagement went really well.Do you have any advice for potential customers?Communicate any ideas or changes that you're unsure they can incorporate into the product that you’re developing because Lucid Reality Labs is really flexible. There were times when I thought they wouldn’t be able to do something, but I brought it up, and they made it work. --- #### Promotional Video Production for Medical Devices Company **The Project** - Services: Video Production - Project size: $10,000 to $49,999 - Project length: Apr. - Sep. 2024 **Project Summary**: Lucid Reality Labs produced a promotional video for a medical devices company. The team updated an existing video and delivered a five-minute video with 3D animations based on the client's requirements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Worldwide Communications Manager, Medical Equipment Company - Industry: Manufacturing - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 22, 2024 **Feedback Summary**: Lucid Reality Labs delivered a video that exceeded the client’s expectations. The team made suggestions that enhanced the video's quality and met deadlines. Lucid Reality Labs offered an affordable price, collaborated via Google Drive, and communicated via email, phone calls, and Google Meet. ""Lucid Reality Labs delivered an even better product than we envisioned."" **BACKGROUND** Introduce your business and what you do there.I’m the worldwide manager of communications for a medical devices company's product line. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We reached out to Lucid Reality Labs to produce a promotional video. We had an existing video that we needed to update to show the functionality of our instruments. **SOLUTION** What was the scope of their involvement?Lucid Reality Labs helped us with video production. We had a kickoff call to discuss the project's scope and deliverables. We provided the team with materials and instructions on what we needed to update on the video. Lucid Reality Labs returned to ensure the scope of work was correct and then moved forward to update the video. We had several rounds of additional edits and Lucid Reality Labs delivered a five-minute video with 3D animations.What is the team composition?We worked with four teammates overall. Tatiana was on the kickoff call, and Alex was our day-to-day contact. We also worked with one or two creative teammates who designed the video.How did you come to work with Lucid Reality Labs?Lucid Reality Labs was an internal referral. The team was already working with our lab automation team on the VR technology they use, who referred our communications department to Lucid Reality Labs.How much have you invested with them?We spent around $20,000.What is the status of this engagement?We worked together from April–September 2024. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We used this video as part of our promotional tactics that reached up to 30 affiliates worldwide. The final video exceeded our expectations, and we were very impressed overall. Lucid Reality Labs made a lot of suggestions that enhanced the quality of the video beyond what we thought we could do.How did Lucid Reality Labs perform from a project management standpoint?Lucid Reality Labs delivered work on time and within budget. The team came in at an exceptionally low cost and was very affordable. Lucid Reality Labs' communication was efficient via phone calls, emails, and Google Meet. We collaborated via Google Drive. What did you find most impressive about them?Lucid Reality Labs delivered an even better product than we envisioned.Are there any areas they could improve?I can't think of any areas for improvement for the team.Do you have any advice for potential customers?I highly recommend working with Lucid Reality Labs because they have a fantastic creative team, and what they did for the cost was excellent. --- #### AR/VR Development for Education Co **The Project** - Services: AR/VR Development, Web Development - Project size: Confidential - Project length: Nov. 2021 - Ongoing **Project Summary**: Lucid Reality Labs has developed a custom VR solution for an education company. The team has created a custom VR experience on the Oculus Quest 2 headset to train students in core cognitive skills. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product Manager, Education Co - Industry: Education - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Oct 21, 2024 **Feedback Summary**: Lucid Reality Labs has delivered a scalable VR solution integrated with the client's learning center, providing access to over 300,000 students. The team has delivered all items on time, responded to the client's feedback, and communicated clearly. The team's innovative approach has stood out.  ""Lucid Reality Labs provided comprehensive support across all channels to promote and ensure the project's success."" **BACKGROUND** Please describe your company and position.I am the Product Manager of an education company Describe what your company does in a single sentence.Teach life-saving skills **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?Transform the way we deliver services to offer critical, life-saving education through innovative XR solutions **SOLUTION** How did you find Lucid Reality Labs?Online SearchClutch SiteWhy did you select Lucid Reality Labs over others?High ratingsPricing fit our budgetImpressive 3D Art AssetsHow many teammates from Lucid Reality Labs were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The project consisted of a custom VR experience on the Oculus Quest 2 headset to train students in core cognitive skills needed for life saving rescues. Two custom environments were created to host a collection of eight immersive and engaging scenarios to achieve learning objectives. A custom web application Admin Panel was also developed by Lucid Reality Labs to assign training modules and review performance metrics collected from trainees in the VR training scenarios.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The solution was designed to be easily scalable with integrations to our internal learning center providing access to all students that are trained annually on our system (200,000+).The VR solution was designed to be easily scalable with integrations to our internal learning center providing access to all students that are trained annually on our system (300,000+).Describe their project management. Did they deliver items on time? How did they respond to your needs?Working with Lucid Reality Labs was a seamless experience. They consistently delivered all items on time. Our company supplied the subject matter expertise and product requirements, while Lucid Reality Labs’ technology leads managed the development process efficiently. They received our requirements, broke down tasks, and delivered according to the provided estimates. When we offered feedback, they communicated any reprioritizations clearly and acted on our feedback promptly.What was your primary form of communication with Lucid Reality Labs?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The development team’s innovative approach to enhancing our training experience cultivated a highly collaborative environment. Biweekly retrospective meetings between the Lucid development team and our product team ensured our process remained agile, welcoming new ideas and suggestions for improvement. Lucid Reality Labs provided comprehensive support across all channels to promote and ensure the project's success. From the marketing team assisting with award applications to the growth and connection support with industry partners like Meta, Lucid’s assistance extended well beyond the development milestones.Are there any areas for improvement or something Lucid Reality Labs could have done differently?A few minor preferences and suggestions for future work: communicating primarily on our internal messaging platform, Microsoft Teams, instead of Slack. Additionally, it would be beneficial to provide more comprehensive project and technical documentation for smoother project handovers. --- #### VR Development for University Hospital **The Project** - Services: AR/VR Development, Generative AI - Project size: $50,000 to $199,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: Lucid Reality Labs has worked with a university hospital to design and develop an innovative VR solution for clinical practice using VR headsets. Now, the team implements feedback for continuous improvement. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Professor & Head of Department of Anesthesiology, CHUV - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — May 17, 2024 **Feedback Summary**: Lucid Reality Labs' VR solution has changed the clinical practice for users, bringing innovation to the field and positively impacting human problem management. The team has delivered on time and on budget. Moreover, they're highly responsive and provide interesting ideas to improve the solution. ""Overall, they've been above expectations."" **BACKGROUND** Introduce your business and what you do there.I'm the head of the anesthesiology department at the University Hospital of Lausanne, Switzerland (CHUV). **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We were trying to bring innovation in the field of education for physicians, doctors, and anesthesiologists using VR. **SOLUTION** What was the scope of their involvement?Initially, I provided Lucid Reality Labs with some idea of my needs, as well as with 2–3 clinical scenarios for what we needed. The team has worked on these scenarios to design and develop the solution. This solution uses VR and custom software tailored for VR headsets. Since the launch, Lucid Reality Labs has worked on the feedback I provide to continuously improve the solution.What is the team composition?We’ve worked with around 5–6 teammates from Lucid Reality Labs.How did you come to work with Lucid Reality Labs?I found them online.How much have you invested with them?We've spent between $40,000–$80,000.What is the status of this engagement?We've been working together since 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?The solution designed by Lucid Reality Labs has generated a change in the practice for users, challenging my team and making them aware that innovation can actually have an effect on human problem management. Overall, they've been above expectations.How did Lucid Reality Labs perform from a project management standpoint?They've delivered on time and on budget.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?Alex (Founder & CEO) has been instrumental, as he has always followed up on the project very closely.What did you find most impressive about them?Throughout the project, Lucid Reality Labs has provided some interesting ideas on how we can improve the solution. These ideas have come from their own background, as these have been ideas I didn't have before.Are there any areas they could improve?There's nothing Lucid Reality Labs could improve on. I'm very happy with them, and every time I have an issue, I call Alex. He's very reactive and helps me find a solution within his team.Do you have any advice for future clients of theirs?I recommend working with Alex. He'll be instrumental in finding the right solution and the right people for your project. Talk to Alex and make sure he understands your needs. --- #### AR/VR Development for Telemedicine Company **The Project** - Services: AR/VR Development, Custom Software Development, UX/UI Design - Project size: $200,000 to $999,999 - Project length: Jan. - Nov. 2023 **Project Summary**: Lucid Reality Labs provided AR/VR development services for a telemedicine company. The team worked on the discovery phase, UI/UX design, MVP development, and technical backend development. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Research Associate, Doxy.me Inc. - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Nov 2, 2023 **Feedback Summary**: The client was satisfied with Lucid Reality Labs' work and performance; the team successfully met expectations throughout the project's phases. Moreover, they delivered ahead of schedule and provided regular updates. They stood out for their thoroughness, commitment, and understanding approach. ""Their diverse experience was incredibly valuable, especially during the discovery phase."" **BACKGROUND** Please describe your company and position.I am the Senior Research Associate of Doxy.me Inc.Describe what your company does in a single sentence.Telemedicine. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?Help us navigate and set parameters on goals for a VR project.Deliver an elegant, simple, user-friendly, multi-user VR experience for our customers.Keep us grounded and informed throughout the process and its many changes in direction. **SOLUTION** How did you find Lucid Reality Labs?Online SearchReferralWhy did you select Lucid Reality Labs over others?High ratingsGreat culture fitOutstanding record and success in relevant areas to our projectHow many teammates from Lucid Reality Labs were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The Lucid Reality Labs team worked with us across 5 key delivery phases:Discovery phase, to set the parameters of the project based on our preliminary ideation. Delivery of a minimally viable product, so we can test feasibility with end-users. Major content additions to meet the specifications of our project. Iterative improvements to UX/UI, implementation of some third party extensions, and finalization of the VR environment. Technical and back-end work to prepare for final handoff. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The 5 delivery phases previously described.Describe their project management. Did they deliver items on time? How did they respond to your needs?The Lucid Reality Labs team has been consistently ahead of schedule. In the one case where they needed more time to work on something, they let us know far in advance and explained in detail why it was the case. They provided regular updates via emailed progress reports, and constant communication via instant messaging. Overall, the Lucid team has been unusually communicative and clear!What was your primary form of communication with Lucid Reality Labs?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their diverse experience was incredibly valuable, especially during the discovery phase as our team was inexperienced in VR development and uncertain about options and directions. Lucid's team was clear from the beginning that anything is technically possible, but they would nudge us towards choices that made the most sense for our project goals and scope. We felt very understood and handled with care throughout the whole process.Are there any areas for improvement or something Lucid Reality Labs could have done differently?Very minor: using premade assets could have simplified a tiny part of the project. We were not really aware this was an option until later. Once we discussed it with Lucid, this ended up working well for our project. --- #### VR Development for Medical Device Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Aug. - Oct. 2023 **Project Summary**: A medical device company hired Lucid Reality Labs for VR development. The service provider was given data and clinical studies and was responsible for visualizing the data in a 3D format.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** International Medical Science Liaison-EMEA, Med Device Co - Industry: Medical - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 23, 2023 **Feedback Summary**: The client has received positive external feedback on the work from Lucid Reality Labs, and the team was able to visualize the data effectively. Lucid Reality Labs supplied strong project management and worked quickly. The client was impressed with the service provider's creativity and innovation.  "“We were impressed with their creativity and knowledge.”" **BACKGROUND** Introduce your business and what you do there.I am the international medical science liaison-EMEA for a medical device company.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We were running a lot of educational activities to show the impact of our technology on lung diseases. We were looking to hire a company that had good experience with 3D visualization or AR and brought Lucid Reality Labs in for VR development.  **SOLUTION** What was the scope of their involvement?Lucid Reality Labs was responsible for developing the technology to show the impact of our medical device in a 3D VR format. One of our goals with this version was to keep everything simple because we plan to add advancements down the line. We gave their team clinical studies and the data we wanted to visualize, and they devised how to imagine it. What is the team composition?We primarily worked with a project manager. How did you come to work with Lucid Reality Labs?I had worked with Lucid Reality Labs previously. We knew they had a good reputation for working with and understanding medical devices, so we contacted them. What is the status of this engagement?We worked together between August–October 2023.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve tested the technology at a few events, and people have responded positively to it. It is a good way of visualizing our data; we think they did a great job. How did Lucid Reality Labs perform from a project management standpoint?Lucid Reality Labs supplied strong project management throughout the engagement. We communicated via Zoom, Microsoft Teams, and emails. What did you find most impressive about them?We think they’re a great company and were impressed with their knowledge regarding our industry. We also appreciated that they were approachable and worked quickly. Lucid Reality Labs was an innovative company that brought creative ideas to the table. Are there any areas they could improve?There’s nothing we can come up with. Do you have any advice for potential customers?Debrief Lucid Reality Labs’ team on what you need and your expected outcome. The more you prepare and give them, the more innovative they can be.  --- #### POC & MVP Dev & Design for Education Company **The Project** - Services: API Development, AR/VR Development, Application Management & Support, Application Testing, Custom Software Development, Cybersecurity, Digital Asset Management, Graphic Design, IT Strategy Consulting, Product Design, UX/UI Design, Video Production, Web Design, Web Development - Project size: Confidential - Project length: Apr. 2023 - Ongoing **Project Summary**: Lucid Reality Labs has been hired to help build a VR application. They've created a proof of concept to validate the client's hypothesis, after which they've developed and designed a working MVP. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Acolar Inc - Industry: Education - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 10, 2023 **Feedback Summary**: Lucid Reality Labs has successfully created a VR app that aligns with the client's expectations. The team is very professional to work with — they always deliver outputs on time and with the utmost quality. Moreover, the client commended the team's knowledge and technical expertise. ""They go above and beyond to meet my needs."" **BACKGROUND** Please describe your company and position.I am the CEO of Acolar IncDescribe what your company does in a single sentence.Accelerate and sustain the adoption of Agile Best practices by bringing theoretical concepts to life through XR. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?Deliver a proof of concept that demonstrates the ability of XR to accelerate learning of Agile concepts.Deliver a proof of concept that demonstrates how using VR can sustain behaveriol change.Deliver a proof of concept that up levels the quality of collaboration across multiple agile teamsDeliver a proof of concept that augments existing 2D tools and bi-directionally share information. **SOLUTION** How did you find Lucid Reality Labs?Online SearchWhy did you select Lucid Reality Labs over others?High ratingsGreat culture fitGood value for costCompany values alignedHow many teammates from Lucid Reality Labs were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.I have done 2 projects with Lucid Reality Labs so far and hope to do a third soon. Project 1 in 2020 The first project delivered a POC to validate a hypothesis:Elevator statement: For Agile facilitators, coaches, and teams Who struggle to facilitate virtual planning sessions, engage remote learners or collaborate virtually The Immersive, Emergent Learning, and Collaboration Oasis or IELCO provides an intuitive, immersed environment/ecosystem/world of mixed reality, that entices the senses and sparks curiosity with focused learning and collaboration experiences. Unlike the existing, uninspired, and antiquated tools that disengage and fatigue both learner and facilitator.Problem statements : Collaboration across locations for Agile teams is essential but very challenging and draining. Coaching and educating virtually is time-consuming and ineffective. Existing solutions are antiquated and an ineffective hodgepodge of tools and sticky notes which leaves the learner, facilitator, and collaborator disengaged and fatigued.The deliverables included a VR application that allows for: Participants are able to join a shared VR/MR session Participants can select from the below 4 places where to go : - Value stream area - Sizing area - Backlog area - Planning area Participants can add new items and manipulate them.Project 2 in 2022 The second project, done 2 years later detailed the Discovery phase for a MVP, advancing and uplevelling the original POC. Deliverables included the below:Solution componentsThe list of main features (epics)Environment Style conceptLo-fi mock-ups for key user workflows based on the list of featuresMood board for UIEstimations for main features and artMockup of user experience. (video demonstration, story boards)Tech risks and assumptions listThe third project for which I am raising funds, will be to build out the MVP and launch on the Apple and Oculus stores. Exciting ! **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?They created an VR app I could use to get customer feedback. They developed beautiful designs and artwork I have used to create product and sales videos with. They negotiated a fair price and schedule that fit my parameters.Describe their project management. Did they deliver items on time? How did they respond to your needs?In both cases they assigned a passionate project manager that immediately built a great rapport with me. Communication was quick and always done with 24 hours. We pivoted to a more agile process which meant it truly was collaborative and iterative. Deliverables were always delivered on time and as per expectations.They managed expectations very well and brought in experts from the team as needed. I loved the design process and meeting all the very talented team members. They ensured they team had all the expertise needed to delivered the product end to end with an extremely high polish and quality. I thoroughly enjoyed the process.What was your primary form of communication with Lucid Reality Labs?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Everybody in the team, including the CTO and CEO, was just as passionate about the project as I was. That was an amazing, invigorating experience!Are there any areas for improvement or something Lucid Reality Labs could have done differently?My projects were done very efficiently and effectively. They go above and beyond to meet my needs. --- #### Mobile App Development for Healthcare Company **The Project** - Services: Mobile App Development - Project size: $10,000 to $49,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Lucid Reality Labs was hired by a healthcare firm to build their app. The app would help clinicians identify if a newborn was at risk for critical genetic heart defects. The team continues to improve the app. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Marketing Manager, Healthcare Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Dec 8, 2021 **Feedback Summary**: While the work is ongoing, Lucid Reality Labs' work has received positive feedback from internal stakeholders. The team is collaborative, committed, and easy to work with. They've also adapted well to the client's working style. Overall, they have a strong ongoing partnership. ""Lucid Reality Labs is responsive and we appreciate their straightforward communication style."" **BACKGROUND** Introduce your business and what you do there?  European Marketing Manager. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We needed to have a mobile app developed for healthcare professionals. **SOLUTION** What was the scope of their involvement? We explained the overall need and how we were seeing the navigation into the app and the functionalities. The app is intended to support clinicians when they are screening newborns to detect risk of congenital heart defect, by calculating a score according to a clinical protocol and display the result. It would also notify the clinician when one of the tests has to be performed again, and when. Lucid was also able to directly speak with our IT department with regards to the technical side of the project and data privacy, and adapt to our corporate imperatives. What is the team composition? We’ve worked with four people, mainly project managers. Recently, there have been some changes in team members. How did you come to work with Lucid Reality Labs? A colleague recommended Lucid Reality Labs after an extremely successful project with their team. How much have you invested with them? We’ve spent $25,000. What is the status of this engagement? We began working together around March 2019, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve had great feedback internally, and the team has been helpful in guiding us through our first app development project. Overall, I’m extremely satisfied with their services. How did Lucid Reality Labs perform from a project management perspective? We have a collaborative engagement and everyone’s roles and responsibilities are clear. Lucid Reality Labs is responsive and we appreciate their straightforward communication style. We typically communicate through email and have weekly calls when needed. On project management tools, we use Figma and TestFlight to review and comment on their development and design work. What did you find most impressive about them?  I like that Lucid Reality Labs is not a huge company. Their team is easy to work with, and they’re engaged, committed, and reactive. Above all, they've adapted well to our working style. Are there any areas they could improve? No, they have no areas to improve. Do you have any advice for potential customers? Be specific about your wants and needs. If you do that, Lucid Reality Labs will help you turn your ideas into reality. --- #### AR/VR Dev for Biopharmaceutical Company **The Project** - Services: AR/VR Development - Project size: $50,000 to $199,999 - Project length: July - Aug. 2021 **Project Summary**: Lucid Reality Labs developed a headset that created a mixed reality experience, simulating what it was like to have an eye condition. They also built a mobile app that had similar AR capabilities.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Public Affairs Partner, Roche Products Ltd. - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Oct 25, 2021 **Feedback Summary**: Lucid Reality Labs’ products successfully conveyed what it was like to have an eye condition. It drew significant attention and engagement during an event, exceeding expectations. They were a determined partner that went above and beyond to overcome challenges and deliver the project. ""Lucid far exceeded my expectations, and they were fantastic to work with."" **BACKGROUND** Introduce your business and what you do there. I’m a Public Affairs Partner at Roche Products Ltd., a global biopharmaceutical company. My work involves engaging with policymakers to help enhance the healthcare system, and working with patient groups to support and partner with them, and bring their voice into the business. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We are focused on raising awareness about the importance of eye health among politicians. It’s not something that gets a lot of noise, yet it’s so central and pivotal to everyday life and human experience.  As part of our drive to raise awareness of the challenges in eye health and drive policy changes that we and our patient group partners wanted to see, we needed someone to build a tool for us that helps people understand what it was like to have an eye condition. We wanted to leave an impact and create memorable experiences for people. We also needed guidance as to which technology (VR, MR, AR) may best fit our needs. **SOLUTION** What was the scope of their involvement? Lucid created a combination of products for us. Our main product was a headset that created a mixed reality experience of what it was like to have an eye condition.   We gave Lucid a list of symptoms and videos showing what it is like to have these conditions, so they knew what we wanted to recreate visually, and we designed an interactive experience for users using this tool.  The products are already completed, but we have Lucid’s support until next year if any issues arise. What is the team composition? We communicated directly with Alex (CEO) and Alyona (Project Manager). Ivan (Lead Technical Consultant) and a larger team worked on the software. How did you come to work with Lucid Reality Labs? I had never done this kind of project before, so I went to Google and I found Lucid through a listing on Clutch. I checked out their website along with other providers, and we narrowed our choices to three vendors.  We talked to all of them to pitch, and we initially awarded the project to a company we had worked with before who understood how pharmaceutical companies and our approval processes for compliance work. We eventually ended up going back to Lucid, and we explained the project and our situation. They agreed to take on the project, and I’m pleased that we went back to them — I wish we had chosen them earlier.  One of the reasons we shortlisted Lucid was their impressive website. There was a particular video there that showed a virtual patient being intubated. I found it appealing, very engaging, and being medical it seemed relevant to what we may want. In addition to this, the calibre of the clients on their site added to their credibility. What is the status of this engagement? This was a one off project which lasted from July–October 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We didn’t have any quantitative metrics in mind for this project, other than it being completed by the deadline and having a tool to use at our event. However, I can share feedback from our disease awareness event for policymakers:  The first thing people wanted to try as soon as they came into the room was our headset and they were encouraging their colleagues to try the tool as they were impressed by it. Everyone who tried our tool felt what people with eye disease go through, most of them commented on how disorienting or horrible it must be, and asked what they could do to help. Many of the tweets from attendees featured comments or photos of them trying out the experience with the headset on. The tool drew people in, created a memorable experience, and got across what it was like to have these conditions. The response from attendees to the tool and the engagement it drove exceeded my expectations. Additionally, we had patient groups that we were working with on the event, and they were so impressed by the headset, they even asked to borrow the headset for their events - we consider that a huge endorsement of Lucid’s work. How did Lucid Reality Labs perform from a project management standpoint? Lucid were amazing at project management. They were responsive, and we felt like we were their only clients. We are in different time zones but they would get back to us quickly even outside of their business hours, usually providing responses within minutes. We set up a group chat on instant messenger, and that was our main way of communicating. Outside of that, we had emails and standing weekly calls for half an hour to raise issues and check in on progress.  They were determined to meet our deadline — they worked late and weekends to try and make things happen. Every time there was a challenge, they were transparent and kept us informed. There was a point where we were ready to give up and move to a back up mobile app solution, but Lucid pushed through and even flew over a replacement headset from Ukraine to London, and they didn’t charge us for the flight and transportation. Had they not done that, and we just went with the mobile application, I know we wouldn’t have achieved the same impact. The key thing about the headset was eye tracking, and that truly got across what happens when you have an eye condition: the visual disturbances follow wherever you look.  Lucid far exceeded my expectations, and they were fantastic to work with. They would be my first choice if we had any similar projects, and I would easily recommend them to anybody. What did you find most impressive about them? They were determined and responsive. Unlike other providers, they took the time to understand our brief and what we were trying to create. Additionally, they were determined to deliver even when we were ready to give up. Are there any areas they could improve? Nothing significant. Do you have any advice for potential customers? Be clear at the outset about how you want them to work with you and behaviours you'd like to see. Be explicit that you want honesty and transparency; at least if you have that, you can plan accordingly as any issues come up rather than being told what problems there were when the project is done or deadlines aren't met and you're not quite happy. Sometimes providers may hide these challenges until later, unless they know you want to hear them. --- #### AR/VR Development for Diagnostics Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Nov. 2020 - Ongoing **Project Summary**: Lucid Reality Labs was hired to automate a diagnostics company's custom AR/VR software. Their continued service expects to develop 3D models, 27 main modules, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Senior Product Manager, Diagnostics Company - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Aug 25, 2021 **Feedback Summary**: The partners are now in the testing phase of their development. Lucid Reality Labs has been highly professional and responsive towards the client with high-quality deliverables. In fact, the client is happy with the quality of their renderings and VR experience. ""Their communication and deliverables' quality have been excellent."" **BACKGROUND** Please describe your company and your position there. I am the Worldwide Sr. Product Manager for Hemostasis Laboratory Automation, responsible for managing the world’s largest Hemostasis workcell installation base, which features the industry-leading testing system. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs, and what were your goals? The equipment used in Laboratory Automation is significantly larger than standalone testing equipment so space visualization can be a challenge. The application enhances the experience for our customers by showing them the custom designed solutions proposed by our workflow specialists, so they can easily envision the space and how their workflows will be optimized in the future. **SOLUTION** How did you select this vendor and what were the deciding factors? We searched online and shortlisted developers based on positive customer reviews. After interviewing, we ultimately chose Lucid Reality Labs as they incorporated our needs the best into their proposal, were the most detail oriented and provided a very competitive estimate. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. A VR app has been developed from scratch based on our inputs on what works best in the 2D and 3D software we use today. We established a multi-phase approach with key milestones in each. Examples as well as 3D CAD models were provided to the technical team to develop so far 27 main modules, 40 accessories and 6 main structural components in our first Phase which we are now currently testing prior to entering into the 2nd phase and adding additional components and functionality based on test feedback. How many people from the vendor's team worked with you, and what were their positions? Our main point of contact has been with the Project Manager who has been extremely professional and well organized, she facilitates calls when necessary with the development team as well as integrating other individuals for troubleshooting when appropriate. Additionally we have had contact with CEO, CTO & COO during the process for various touch points in contracting and gauging our satisfaction through development. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We are currently in the testing phase of our 1st of 3 phases of development, however have shared internally with our organization. The feedback has been extremely positive thus far, the quality of the renderings and the VR experience is impressive. Our marketing and sales teams are anxiously awaiting the release to begin work with our clients. Describe their project management style, including communication tools and timeliness. We have a regular cadence of video calls with the project manager, and schedule as needed through the development for questions and feedback. Communication is mainly through email and these scheduled calls on zoom. What did you find most impressive or unique about this company? The team is highly professional and responsive, the deliverable is of a very high quality as well, we have been very satisfied with the process and work thus far. Are there any areas for improvement or something they could have done differently? The only recommendation is around testing, but the availability of devices due to back orders has been a challenge for both of our organizations. Their communication and deliverables' quality have been excellent. --- #### Animation & Content Strategy for Medical Device Company **The Project** - Services: Content Marketing - Project size: Confidential - Project length: Aug. 2020 - Ongoing **Project Summary**: A medical device company hired Lucid Reality Labs to assist with their content strategy. The team put together animated videos to increase sales to the client's products.  **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior MarComm Specialist, Medtronic - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Jul 22, 2021 **Feedback Summary**: The client is happy with the service that the Lucid Reality Labs team is providing. The team exhibits an advanced skillset that's driven by their proactivity. Customers can expect a professional and flexible team.  ""The quality of their animation design is impressive."" **BACKGROUND** Introduce your business and what you do there. I’m the senior marketing communications specialist at Medtronic. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We needed help with content strategy in order to increase sales and drive awareness. **SOLUTION** What was the scope of their involvement? We worked with them on a series of video animations for our products. Their team helped us recreate the old videos and update them technically. They also created the 3D animations as views of our products. We provided them with a little script writing and high-res product images. They were able to create a video animation out of that. What is the team composition? I’m in contact with the account manager and a video designer. How did you come to work with Lucid Reality Labs? It wasn’t easy to find a good supplier. We asked for references. One of our marketers was in touch with someone who recommended them. What is the status of this engagement? Our engagement with Lucid Reality Labs started in August 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We had such a good experience that we’re keeping them involved. The Lucid Reality Labs team has some advanced skills. I appreciate their high-quality output. I’m satisfied with them. How did Lucid Reality Labs perform from a project management standpoint? Their project management approach is great. They’re proactive, flexible, and professional. We’d agree on a deadline, and they’re always on time. They create summaries from the calls. We’re working in a regulated business, and sometimes, we have a lot of things that need to be implemented. They were really flexible on this as well. We have regular meetings. We also use email and phone calls for explaining things. We share files on OneDrive. They’ll have access to our project management system in the future. What did you find most impressive about them? The quality of their animation design is impressive. They’re very good at it. Are there any areas they could improve? Since we hadn’t worked on many projects together, it took a while for them to pick up our brand guidelines. It’s nothing serious, but something that they could work on. Do you have any advice for potential customers? It’s easy working with them. Give them good details on what it is you want. --- #### Explainer Videos for Medical Device Company **The Project** - Services: Video Production - Project size: $10,000 to $49,999 - Project length: Dec. 2020 - June 2021 **Project Summary**: Lucid Reality Labs is producing explainer videos for a medical device company. The videos are expected to show how to correctly use their products and provide more detailed clinical and technical information.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** European Marketing Manager, Medical Device Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Jun 23, 2021 **Feedback Summary**: The four videos have been submitted and are expected to be included in specific informational tools. Lucid Reality Labs has kept close contact with the client, keeping deadlines and milestones recorded in a timely fashion. Overall, the vendor catches their needs.  ""Any progression in the project is immediately communicated and shared while also asking for feedback." " **BACKGROUND** Please describe your company and your position there. I'm a the European Marketing Manager working in big Healthcare company producing and commercializing many different medical devices to alleviate pain, restore health, and extend life. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs, and what were your goals? I wanted to create these videos to better explain to major internal and external stakeholders how to correctly use these devices and provide more detailed cllinical and technical info **SOLUTION** How did you select this vendor and what were the deciding factors? We were looking for a company that could provide "all in one" solution and based on internal procedure after analysis of other proposals from some different comapnies, we selected Lucid Reality Labs Describe the video(s) and the process in detail, including the project steps and all stages of production. we started the project during a web call meeting where our needs have been shared. Based on target to achieve, four different videos approx 3 minutes each have been developed, produced and released. Who did you work with and what was the feedback process like? We worked with a dedicated Project Manager that was in charge to provide feedback, reached milestone and communicate with internal project leader in case of needs and clarifications **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The four videos will be included in a specific tools designed to provide more detailed info on products included in a major product class of trade. Videos will help internal and external stakeholders to have a more clear view and understanding. Describe their project management style, including communication tools and timeliness. The project manager was always in touch with me and with the internal team involved in the project. She communcated punctually any milestones achieved and developed. She always requested any update or info that could help LRL team to clarify doubts and speed up the project What did you find most impressive or unique about this company? They asked for all details and most relevant info before to precede and develop the project. Any progression in the project is immediately communicated and shared while also asking for feedback. Are there any areas for improvement or something they could have done differently? Despite we worked and communicated only through web call, they were able to catch my needs. --- #### MVP Web Application Dev. for Tech Startup **The Project** - Services: Custom Software Development - Project size: $50,000 to $199,999 - Project length: Feb. 2021 - Ongoing **Project Summary**: An AR and VR company hired Lucid Reality Labs to develop a prototype for one of their products. The platform is meant to create engaging and immersive presentations. Key technologies include Unity and WebGL.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Raiar Technologies - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 13, 2021 **Feedback Summary**: Lucid Reality Labs met expectations, delivering a prototype that mirrored the set scope. The MVP development will begin after more feedback, and the client plans on continuing the journey with Lucid Reality Labs. Their professionalism makes them stand out.  ""Lucid Reality Labs has adhered precisely to the scope." " **BACKGROUND** Introduce your business and what you do there. I’m the founder of an AR and VR application company based out of Oman and India. We develop apps for clients. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We do certain projects in-house and outsource others. At this time, we’re in the process of developing a prototype of a concept that I’ve come up with. We’ve established what its target will be and how it will be positioned in the market. We specified what should be included in the prototype based on that. **SOLUTION** What was the scope of their involvement? As per our scope, Lucid Reality Labs is developing the prototype. There’ve been many challenges in education in the context of COVID-19, and our idea addresses those using the latest technologies in the AR space. It’s a platform that can help people make presentations more effective and immersive. At this point, it’s more of a conceptual prototype that hasn’t reached the MVP stage. We need to develop it to a level at which it will be understandable to various investors. MVP development will start once we get the right kind of feedback. We’ve used Unity, WebGL, and HTML. What is the team composition? My first interaction was with Eugene (CTO). Once we came to a clear understanding of the scope and the proposal was made, they allocated a project manager. He’s been the main point of contact during the development stage. They also have someone handling the finance part. How did you come to work with Lucid Reality Labs? I connected with them through Upwork. Along with their professional client approach, I found Lucid Reality’s availability and responsiveness to be better than other candidates. I spoke to quite a few other vendors from Upwork, and I found that Lucid Reality knew the business better than the other companies. I come from the same industry, so I know all the jargon. How much have you invested with them? The project is in the $50,000–$100,000 range. We’ve defined the minimal scope, and the cost will eventually go up to $100,000 or more. What is the status of this engagement? We started working with Lucid Reality in early February 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Lucid Reality Labs has adhered precisely to the scope. I’m satisfied with how they’ve handled the project so far, and I plan to complete the product development journey with them. How did Lucid Reality Labs perform from a project management standpoint? In this respect, they’re excellent. We have update meetings every week, and we use Slack for anything that needs to be clarified quickly. I receive replies from their team within 30-60 minutes. What did you find most impressive about them? I’m impressed by their clarity in understanding and outlining the scope. Everybody can promise that they can do this or that, but actually understanding the scope and delivering to the point is what I’ve found highly impressive with them. It demonstrates their professionalism. Are there any areas they could improve? I don’t have something to complain about since they’re going by the scope we’ve defined. At times, I do wish there was more flexibility. We’ll sometimes skip out some things while planning the scope because we’re in the process of envisioning an idea. If it’s not too big a task, something that would require them to go too much out of their way or require too much resource allocation, I think there should be more flexibility for accommodations. If they considered that, it would bring us more comfort as a client. Do you have any advice for potential customers? I would definitely recommend them. It’s necessary that the client should be clear with what they want to do and what they expect from the vendor. If that clarity exists, Lucid Reality can use their specialized field to understand the need and create a tangible product. --- #### Virtual Reality Software for Digital Development Company **The Project** - Services: AR/VR Development, Custom Software Development, Mobile App Development - Project size: $50,000 to $199,999 - Project length: Oct. 2018 - June 2019 **Project Summary**: Lucid Reality Labs used Unity to develop three VR experiences. One allows users to swim with sharks, fly with bees, and more, while the others teach users about climate change and how to change a tire. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CTO & Partner, Powers Media - Industry: Business services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 1, 2021 **Feedback Summary**: The VR experience was featured at a conference and people were excited and impressed by it. Ensuring a seamless collaboration, Lucid Reality Labs was communicative and flexible. They adapted to changing requirements quickly in order to meet their client’s expectations. "“They were amenable and easy to work with, especially during the editing phase of the project.” " **BACKGROUND** Introduce your business and what you do there. I’m a partner and CTO at Powers Media, an immersive technology studio and educational content provider. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? Every year, our client, a mail service, releases a bunch of new stamps. We hired Lucid Reality Labs to build a VR experience to promote the release of their new stamps. **SOLUTION** What was the scope of their involvement? They used Unity to build a VR stamp gallery. Through the VR experience, users could navigate the gallery and initiate VR experiences by clicking on certain stamps. Within the experience, users could swim under the sea with sharks, view a total eclipse, fly with the bees, and observe bioluminescence. We drafted an initial concept with the client and described what we were looking for to Lucid Reality Labs. We provided the stamp assets, but the rest was created by Lucid Reality Labs under our direction. In addition to the work on the mail service project, they also created a VR training experience to teach people how to change a tire on a car. They also did another experience to teach about climate change. What is the team composition? We worked with 3–4 people. Eugene (CTO) was very key in the process, and I think there were a few other project managers that worked with Alex (CEO). How did you come to work with Lucid Reality Labs? I found them on Upwork. I interviewed about six prospects, but I liked what Lucid Reality Labs had done before. They had all of the capabilities we needed and were a good size.  How much have you invested with them? We spent about $50,000. What is the status of this engagement? The project lasted from October 2018–June 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The experience was shown at various stamp conventions and many people enjoyed it. There was a tremendous amount of support, interest, and excitement about the experience. How did Lucid Reality Labs perform from a project management standpoint? They were communicative and accessible. They were amenable and easy to work with, especially during the editing phase of the project. When we had to change things, they were able to adapt to ensure that everything went smoothly. They were based in Ukraine, so we communicated over Slack, Skype, and WhatsApp. We usually collaborated with them using our Slack channel. What did you find most impressive about them? They understood the project and were very responsive. Are there any areas they could improve? We had no issues. Do you have any advice for potential customers? Be as transparent and communicative as possible. Teach them what your ultimate goals are and hold them accountable. --- #### AR Mobile Application Dev for Travel Company **The Project** - Services: Mobile App Development - Project size: Confidential - Project length: July 2018 - Ongoing **Project Summary**: Lucid Reality Labs created a mobile app for iOS and Android with AR components. The final app facilitates connections between travelers and tour experiences in major cities. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Travel Company - Industry: Hospitality & leisure - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 24, 2021 **Feedback Summary**: The team impressed with their skillsets and ability to deliver a final app that satisfied customers. Happy with the quality of their work, consistency in meeting deadlines, and communication capabilities, the partner deemed them a professional team that's poised to take on comprehensive AR projects. ""They’re a professional, friendly team that’s an expert in the AR field." " **BACKGROUND** Introduce your business and what you do there. I’m the founder of a travel app. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We hired them to create an app for me. **SOLUTION** What was the scope of their involvement? I had a vision for the app and communicated it to them. In turn, they created the app from scratch with their team of highly-skilled experts. The final app connects travelers with tours in different cities around the world. It’s for iOS and Android. There’s an AR aspect to the final app as well.  What is the team composition? I worked with Eugene (CTO) and Alex (CEO).  How did you come to work with Lucid Reality Labs? I spoke to an individual who is well-established in the AR industry. He gave them high marks on their professionalism and skills, highly suggesting that we work with them.  What is the status of this engagement? We’ve been working on this project since July 2018.   **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? People love the app, so I’m very happy with the work they’ve done.   How did Lucid Reality Labs perform from a project management standpoint? We communicated through email, Slack, and Figma. They’re great about meeting deadlines.   What did you find most impressive about them? They’re a professional, friendly team that’s an expert in the AR field.  Are there any areas they could improve? Nothing comes to mind.  Do you have any advice for potential customers? If you have a big AR project, their team can do every aspect of the project at a high level. I’d highly recommend them for that sort of project. --- #### AR Project for AR Development Company **The Project** - Services: AR/VR Development - Project size: $50,000 to $199,999 - Project length: June 2021 - Ongoing **Project Summary**: An augmented reality development company needed a partner for a challenging new project. They selected Lucid Reality Labs to provide the necessary services and be that partner. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, AR Developer - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 10, 2021 **Feedback Summary**: Thanks to the efforts of the Lucid Reality Labs team, the project came out exactly as the company expected and are now ready to move on to Phase 2. The company appreciates the team's responsive communication and professionalism which led to these positive results. ""They were very responsive and proactive. They were always available for zoom calls and answered emails promptly." " **BACKGROUND** Please describe your company and your position there. We are creating augmented reality experiences for our clients. I am a Co-Founder. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs, and what were your goals? We can't give all the details as our patent is pending but we were using A/R in a way that hasn't really been attempted before. The project was very challenging but we knew Lucid Reality Labs would be an excellent partner to make our vision come to life. **SOLUTION** How did you select Lucid Reality Labs and what were the deciding factors? We looked at three firms. Our decision was based on quality, experience, with price also playing a role. We felt LRL was the top choice for all three. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Again, the project is secret but LRL took the time to thoroughly understand our needs and offered us a lot of great ideas which made our ideas stronger. It was truly collaborative. They were also very open to incorporating our suggestions. They were also helpful in helping us make hardware and software decisions. How many people from the vendor's team worked with you, and what were their positions? We had a team that included an A/R developer, project manager and support staff as needed. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The project came out exactly as promised and we are proceeding with a phase II of the project with LRL. We are very happy with the results and their professionalism. Describe their project management style, including communication tools and timelines. They were very responsive and proactive. They were always available for zoom calls and answered emails promptly. The project did take a little longer than we initially thought but we were doing some things that had not been done previously in the space so we were okay with the extra time needed. What did you find most impressive or unique about this company? They were open to incorporating our ideas and working collaboratively. Other companies just sort of hand you the work. It was truly a team effort. Are there any areas for improvement or something they could have done differently? There is always room for every company to improve but there are no specific items that come to mind. --- #### AR & 3D Dev for Real Estate Marketing Company **The Project** - Services: AR/VR Development - Project size: $50,000 to $199,999 - Project length: Oct. 2017 - Ongoing **Project Summary**: Lucid Reality Labs created iOS and Android AR mobile apps that allow new home buyers to view properties. They also created a 3D online tool that enables users to put together their home virtually. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Wild Dots Communication - Industry: Real estate - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 7, 2020 **Feedback Summary**: Lucid Reality Labs’ efforts contributed to improved UX, making for a successful partnership thus far. Not only are they dependable, but they are also able to work well within tight time and requirements constraints. ""Lucid Reality Labs is extremely reliable." " **BACKGROUND** Introduce your business and what you do there. I’m the co-founder of Wild Dots Communication. We offer property technology (PropTech) and digital marketing for real estate. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We wanted support with our real estate solutions. **SOLUTION** What was the scope of their involvement? We’ve done quite a few projects with them. Lucid Reality Labs provided solutions to help new home buyers understand what new developments were going to look like in the future. They provided mobile AR apps for iOS and Android to allow the new home buyers to understand the space that they’re living in by projecting the space in front of them. They did everything from scratch. The only thing we provided them was a set of architectural plans. The team also provided us with similar services for us to win certain bids. We were in competition for certain projects with our clients and our clients were looking for some different out-of-the-box solutions. Additionally, we’re designing an online home configurator where new home buyers can configure their home online. They can configure a space and choose materials from the comfort of their own home on their laptop or mobile. Lucid Reality Labs has helped us immensely with that because they have that 3D expertise, so they provided solutions to optimize the UX.  What is the team composition? I worked with Alex (Founder & CEO) and Eugene (CTO), as well as project managers. How did you come to work with Lucid Reality Labs? We looked online for AR/VR solutions and came across their website. We fell in love with their website because it was really out there in terms of the ideas that they were putting forth. It caught our attention immediately. We reached out to them and asked them to have a call. How much have you invested with them? We’ve spent roughly $60,000. What is the status of this engagement? We began working with them in October 2017, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  For the 3D project, they were able to maximize the UX for users online. If we see good results in terms of UX and user flow, we know the project has been successful. It’s been a fruitful experience. How did Lucid Reality Labs perform from a project management standpoint? We mainly use Slack, email, and phone to communicate. They deliver quickly. What did you find most impressive about them? Lucid Reality Labs is extremely reliable. They’re an amazing team and they’re wonderful to work with. In general, we are a difficult client, meaning that we always come with really big challenges and complicated briefs with extremely tight deadlines, and they always deliver. So, overall, we’re very happy.  Are there any areas they could improve? They deliver great quality and great work, but we’re always trying to tighten up our budget. That would be the only thing. However, when the work is great, you have to pay for it.  Do you have any advice for potential customers? Leave Lucid Reality Labs to be creative and find great solutions for you. Don’t come to them with a cookie-cutter brief; allow them to listen to your challenges and find the solutions. They will come up with something great. --- #### AR Experience & Mobile App Dev for Gifting Company **The Project** - Services: Mobile App Development - Project size: $10,000 to $49,999 - Project length: Oct. - Nov. 2020 **Project Summary**: Lucid Reality Labs created a series of minute-long animated videos to accompany the business’ product images. They also developed an iOS and Android app, linking the videos to produce an AR experience. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Owner, Gifting Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 25, 2020 **Feedback Summary**: Lucid Reality Labs’ deliverables have been met with a positive response from users, resulting in over 1,000 sign-ups and several downloads. They communicated frequently to keep the internal staff abreast of the project progress, and their ability to deliver high-quality designs was noteworthy. ""They were fast but also thorough." " **BACKGROUND** Introduce your business and what you do there. I’m the co-owner of a company that sells different products including gifts for little girls. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We sell classic gifts for children, and that’s a busy market that has been around for a while. We wanted to introduce something a bit more high-tech, updated, and futuristic and combine that with the old classic gifts. For example, bringing a music box to life with AR. **SOLUTION** What was the scope of their involvement? Lucid Reality Labs helped us to produce and upload animated videos about 1 minute long. They then linked them to a target image, which was our product, and brought them onto our app. When the gift recipient points their iPhone, iPad, or Android at the product, it brings it to life with an AR experience and projects it as if it was really in the room. They also developed the iOS and Android app for us, and they started from scratch; we only gave them a few graphics to help them with the UI. One of the experiences, a dancing ballerina, was a 3D AR experience, and Lucid Reality Labs built and animated the model of that using Unity.  What is the team composition? I initially worked with Alex (Founder & CEO) to scope the project. I then worked with Eugene (CTO) and a project lead. How did you come to work with Lucid Reality Labs? I found them through a Google search and noticed some of the work on their website I thought they were the best fit with the best experience.  How much have you invested with them? We spent $25,000. What is the status of this engagement? We worked with them from October–November 2020.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The app has a screen for people to sign up, so we’ve already collected over 1,000 emails. We can also see the number of downloads and we get reviews on Amazon and our website, and the feedback has been good. The customers think that it improves the quality of the gifting experience.  How did Lucid Reality Labs perform from a project management standpoint? Our communication with our project manager was excellent. We were on a Slack channel with them, and they communicated every hour to give me updates. We also used email and Skype. Their communication was very strong. Lucid Reality Labs pushed me proactively, which was great.  What did you find most impressive about them? Their work speed and ethic were impressive. They were fast but also thorough. Lucid Reality Labs kept the project moving well on course with the goals, and the quality of their work was great. Additionally, the design of the app and graphic experiences was top-class. Are there any areas they could improve? No, we didn’t have any problems.  Do you have any advice for potential customers? Go ahead and get in touch with Lucid Reality Labs. They’re a great company to work with. They will meet your needs, but if they can’t, they’ll give you an honest appraisal about what they can and can’t do. --- #### Augmented Reality App. Dev. for Educational Institution **The Project** - Services: Mobile App Development - Project size: Confidential - Project length: Dec. 2019 - Oct. 2020 **Project Summary**: Lucid Reality Labs collaborated with an educational institution to created an AR solution for Magic Leap, iOS, and Android users. The app offers engagement with product reviews and content before purchase. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Researcher, Educational Institution - Industry: Education - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 29, 2020 **Feedback Summary**: The team impressed by delivering a high-quality product and being willing to continually improve upon the solution over time, adding new features and making other adjustments. The partner appreciated their level of engagement through frequent communication over email and Zoom. ""They were proactive and happy to change things when needed." " **BACKGROUND** Introduce your business and what you do there. I’m a researcher for an educational institution. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We wanted to develop an AR application for our research project that we're using to drive engagement. **SOLUTION** What was the scope of their involvement? They created an AR application that allows us to augment objects, specifically on iPad to provide a place to engage with products before purchase. The app allows the individual to either through an iPad or through the Magic Leap glasses to augment their objects. In a retail environment, customers are typically looking for additional information about products such as reviews and social media posts. This app allows the individual to project or augment the object in a retail store with additional digital content. Through the iPad or glasses, an individual can see reviews as well as different customization options, price comparisons, reviews, and their social media content displayed on their screen. It allows individuals to have a holistic idea of products. They built the app from scratch for iOS and Android as well as Magic Leap. What is the team composition? I worked initially with Alex (Founder & CEO) and Eugene (CTO). Afterward, we were connected with a team lead and his team who were working on the application. How did you come to work with Lucid Reality Labs? I initially drafted a proposal and posted it on Upwork. There, I got connected with Alex who sent me a demo of a previous project of theirs. I thought this would fit quite nicely especially because it was very similar to what we’re doing. What is the status of this engagement? We started working together in December 2019–October 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They did a very good job. Even though they completed the project in the summer, they continue tweaking aspects of the solution to best fit our needs. How did Lucid Reality Labs perform from a project management standpoint? They kept in contact with us to make sure everyone was on the same page. We met with them several times over Zoom, but the majority of the communication was done via email. What did you find most impressive about them? They were proactive and happy to change things when needed. Are there any areas they could improve? I can’t think of anything. It was quite a good relationship. Do you have any advice for potential customers? Have an idea before discussing things with them. Know what your end goal is. They were very good at helping us raise the bar, but it’s better for them to know what you want at the very beginning. --- #### VR App Dev for Production Company **The Project** - Services: AR/VR Development - Project size: $200,000 to $999,999 - Project length: Jan. 2016 - Feb. 2020 **Project Summary**: After going through the project requirements and providing research-based recommendations, Lucid Reality Labs developed an Android and iOS VR app using Unity. They developed the cloud infrastructure on AWS. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Consultant, Wheelhouse Media - Industry: Media - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 25, 2020 **Feedback Summary**: Lucid Reality Labs delivered high-quality work at a great price, resulting in customer satisfaction. Their work generated revenue for the business and was successful in the eyes of the third-party clients. Not only was the team organized, but they were also flexible and specialized in their methods. ""The visual fidelity of their products is very high." " **BACKGROUND** Introduce your business and what you do there. Wheelhouse Media is a production company based in Charlotte, North Carolina. My official title is head of VR/AR or head of immersive technology. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We needed to create a VR music album. The concept was to create 360-degree videos for different tracks. These were the very early days of VR, around 2016. This label company was representing a music group called, and they wanted to do 10 different VR tracks, one for each song in the album, and release them as an Android and iOS app. **SOLUTION** What was the scope of their involvement? We dove deep into the details of what would and wouldn’t be included, based on the client’s overall goal. Lucid Reality Labs made a lot of recommendations based on their development experience, in terms of what was the right platform to use, and what the right architecture was. There was a discussion on whether we wanted to have the videos embedded into the app. Users would then need to download a large app, but the playback would be immediate.  The alternative would be to host the videos on the cloud and stream them, but that would present a bandwidth issue for people on the road and without access to Wi-Fi, and those connections wouldn’t be suitable for a proper viewing experience.  Lucid Reality Labs did the research to ensure that we would pick a good option. The core application was built with Unity, and the big benefit there was that we could deploy it to both stores, as per the client’s requirement. The cloud infrastructure was built on AWS. What is the team composition? I worked with Alex (Founder & CEO), Eugene (CTO), and a product manager. My daily or biweekly contacts were with the product manager. Every so often, I would interact directly with the developers.  How did you come to work with Lucid Reality Labs? I believe I initially found them on a platform for software contractors. Prior to this one, I was working on a personal project, and I found Lucid Reality Labs. I wanted to turn that into a startup, but I decided to drop it after a few months. The work itself was great, so, when I had this request from Wheelhouse, they were my first choice. I knew they’d do a great job of delivering. How much have you invested with them? I’ve spent $220,000–$230,000 on their services so far, across several projects. What is the status of this engagement? We started this project in January 2016. My relationship with Wheelhouse ended in February 2020, when COVID-19 started and they weren’t able to produce videos anymore. Otherwise, I have little doubt that we’d still have ongoing projects there. I still do projects with Lucid Reality Labs outside of Wheelhouse. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Lucid Reality Labs is one of the few companies I’ve worked with that has a relatively low cost without compromising quality. They have a high level of quality, delivery, and communication matched with pricing that allows me to be profitable. That’s why I keep going back to them.   All of our deliveries have been successful. We have high levels of customer satisfaction, and there were a few instances where the project led to more business with the customer. Specifically, the candy manufacturer client deployed the application we built for them internally, to all their employees.  The app was pushed to about 30,000 phones, as part of an internal marketing effort, and it was a big success. They’re looking to roll it out publicly now, which in itself is a testament to the quality of Lucid Reality Labs’ work. We were extremely happy with the revenue generated as a result of their work.  How did Lucid Reality Labs perform from a project management standpoint? They were very organized from the onset. After scoping, they provided us with a detailed development schedule with the cost. It was easy for us to communicate that to the client, as well as to make sure that we had a large enough buffer when we priced it in order to include our own overhead. Lucid Reality Labs has product managers responsible for every project. I always have a point person to talk to and get weekly updates from. I used to be a programmer myself, so it was relatively important for me to stay close to the technical decisions.  They were flexible in this sense, and they were happy to accept it whenever I asked to be involved in technical discussions. Even when we had a long process of scoping out a project, the team never charged me for it. It’s common practice to charge for this, and there were many times when Lucid Reality Labs had to scope a project that didn’t turn out to be accepted. It’s just the nature of selling.  Being able to outsource everything to do with development, including technical scoping and creating statements of work, is good even if just one out of seven projects is accepted by the client. Lucid Reality Labs was incredibly helpful on that side. What did you find most impressive about them? I’m most impressed with the quality of content. I’ve seen companies with people that could do many things. They didn’t have specialists; they just had generalists, so the quality of individual tasks wasn’t extreme.  With Lucid Reality Labs, if they need to do a character or environment design project, it’ll be very high quality. I gave them a project to model a camping site in the middle of a forest, and they did a beautiful job.  Beyond the technical aspects of software development, there’s also the visual artistry of it. A lot of their team members came in from the gaming industry, and that adds a lot to it. The visual fidelity of their products is very high. I often feel I’m working with an art studio, not a software company. Are there any areas they could improve? There are always things to improve. Lucid Reality Labs was a much smaller company in 2016, when I started working with them. I don’t know how big they are today, and I don’t want to frame this as an area of development, but one of the things that changed was that their process became more standardized. One of the fun things about working with them when we first started was my relationship with Alex. It was fun to work together. Right now, I’m mostly working with product managers and sometimes with Eugene. That’s not really a point of improvement. I'm impressed with their delivery and cost. Do you have any advice for future clients of theirs? I would recommend working with Lucid Reality Labs on the technical level, and trust them at the artistic level. I’ve found that they have a lot of great ideas, and, if they’re given enough rope, they’ll do great work. I’ve recommended them to a friend that develops VR meeting spaces, and they designed all the environments and avatars for those. My friend had a clear idea of what he wanted, and, when he let Lucid Reality Labs run with their own ideas, they came back with much better suggestions and designs. --- #### 5G Augmented Reality App Dev for Advertising Agency **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Feb. - June 2019 **Project Summary**: Lucid Reality Labs provided AR and development services to an advertising agency. They worked to develop a mobile app, a cloud app, and a hosting app for a client project.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, RKG Creative - Industry: Media - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 9, 2020 **Feedback Summary**: The project with Lucid Reality Labs was a tremendous success. The team is comfortable working with cutting edge technologies and delivers high-quality solutions for complex problems. They were also communicative and easy to work with.  ""Don’t be afraid to ask for the impossible because they’ll come up with an answer." " **BACKGROUND** Introduce your business and what you do there. I’m the president of an advertising agency. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We’re always looking at new technologies, and we were recommended to talk to them because we wanted to do an augmented reality project. **SOLUTION** What was the scope of their involvement? One of our clients wanted to do something with augmented reality using 5G cellular technology. We came up with an idea to create an avatar using AR capabilities. We wanted to transport full-body animation over cellular networks in real-time to a location anywhere in the world. For example, if you're on your cell phone walking around and you want to have a live DJ or live dancer in front of you that's being driven in real-time, you can do that.  Lucid Reality Labs built all of the technology for this project. This included a mobile application for iOS and Android, a cloud application, and a host application which was connected to the human models we used.  What is the team composition? We worked with a team of about six people.  How did you come to work with Lucid Reality Labs? I did some research, and they were mentioned several times.  How much have you invested with them? We spent about $148,000.  What is the status of this engagement? We started working together in February 2019, and we launched the product in June 2019.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The project was very successful. We’re talking about working together again on more projects. They delivered a cutting edge solution.  How did Lucid Reality Labs perform from a project management standpoint? Their performance was excellent. They were always on top of things and were easy to communicate with.  What did you find most impressive about them? They’re comfortable with cutting edge technologies.  Are there any areas they could improve? No, that’s why we’re going to keep working with them.  Do you have any advice for potential customers? Don’t be afraid to ask for the impossible because they’ll come up with an answer.  --- #### Virtual Reality Dev for Digital Products Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Dec. 2019 - Ongoing **Project Summary**: Lucid Reality Labs provides VR development services for a digital products firm. Their work includes creating a virtual replacement for a large and expensive neurosurgeon’s instrument. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Owner, Future Proof - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 27, 2020 **Feedback Summary**: Lucid Reality Labs’ work has been exceptional. Doctors, patients, and internal stakeholders reported the virtual tool is an exact replica of its physical work counterpart. Customers can expect a professional team that’s professional and adds a personal touch to their engagements. "“They’re very proactive and work to make your product even better.” " **BACKGROUND** Introduce your business and what you do there. I’m the owner of a digital products firm that does mobile applications, virtual reality, augmented reality, video production, and photography. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We were looking for a partner to help us with a virtual reality project for a neurosurgeon. **SOLUTION** What was the scope of their involvement? We were creating a virtual environment in the HTC VIVE eye-tracking headset to help neurosurgeons understand how their patients how their patient’s vision is while the back of their head is cut open, and they’re performing surgery to remove a tumor that could be affecting their vision. It allowed us to replicate a physical world device that wouldn’t be possible to put on the person’s face while surgery was happening. They provided project management, product design, and consultation. They also provided development for the computer interface for the application and the VR application itself. What is the team composition? We worked with five people from their team. How did you come to work with Lucid Reality Labs? We came across them online and they had excellent reviews. We checked a couple of different references, and I met with Eugene (CTO) in person. He really knows the digital and virtual reality space well and he’s an excellent partner. How much have you invested with them? We’ve spent less than $10,000 so far. What is the status of this engagement? We started working together in December 2019, and our work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The biggest thing for us is accountability and setting expectations. Lucid always deliver on time, if not early. When they discover something in the code, they’re very proactive and work to make your product even better. We’ve had doctors and patients say that what we’ve created using VR is the exact replica of a $500,000 machine that weighs 250 lbs., and stands four feet tall. How did Lucid Reality Labs perform from a project management standpoint? They’re an 11 out of 10. Our main modes of communication are Slack and Zoom. The team is very open to calls and conversations, which helps us get that personalized touch. They’re true professionals. What did you find most impressive about them? They’re very good at what they do. There’s a whole process that we go through with them when we start projects with them, and that kind of think-tank possibilities exploration is where we feel like we have a true partner. Are there any areas they could improve? No, nothing comes to mind. Do you have any advice for potential customers? My advice is to share your vision with them and explore the possibilities of what’s possible. --- #### AR Development for Luxury Cosmetics Brand **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Feb. 2019 - Mar. 2020 **Project Summary**: Seeking to engage a younger market, a luxury cosmetics company hired Lucid Reality. The team created an AR experience to expose their products to their audience. They also created software to collect data. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Brand Director, L’Oréal Ukraine - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Aug 12, 2020 **Feedback Summary**: Lucid Reality's contributions resulted in higher than expected levels of customer engagement, pleasing internal stakeholders. Throughout the engagement, the team has been highly professional, creative, and collaborative. They've excelled as partners ""Lucid Reality understood our mindset and needs from the first meeting." " **BACKGROUND** Introduce your business and what you do there. I’ve been working for L’Oréal Ukraine for more than five years, and I’m currently a brand director for a local luxury salon brand. I’m responsible for the marketing, education, and commercial parts. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We’ve been in the Ukrainian market for more than 13 years, and we understand that the age of our audience is above 35 years. The more important audience for us is younger people 25–35 years old, because they spend more money on beauty. We went to Lucid Reality Labs in order to give our brand a more creative and younger look. **SOLUTION** What was the scope of their involvement? Our first project with Lucid Reality was for a franchise we launched in 2019. They created an AR presentation through which people could play with and read about our new products, as well as experience being in our new salon. The software also allowed us to collect data that we could use for future products. We created an Instagram campaign with them in 2020, for a new launch. What is the team composition? I worked with three people from Lucid Reality: a creative manager, a project manager, and a global director. How did you come to work with Lucid Reality Labs? Lucid Reality was recommended to us by one of our digital agencies, which described them as a young team that understood the business. We gave them a try and decided that we’d like to work with them. How much have you invested with them? The first project cost €16,000–€17,000 (approximately $19,000–$20,000 USD), and the work in 2020 cost €3,000 (approximately $3,500 USD). I think we would’ve spent €10,000–€15,000 (approximately $11,000–$17,000 USD) had it not been for the pandemic. What is the status of this engagement? We started our first project with them in February 2019. We’d like to work on more innovative projects with them, but our marketing budget has been restricted due to the COVID situation. I’ve also referred them to other divisions within our company. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Everyone in my team is satisfied with Lucid Reality’s work. We collected 30% more data than we planned. There were more than 500 people that spent time with the AR software during our event, which is more than we were expecting.    How did Lucid Reality Labs perform from a project management standpoint? I was very satisfied working with them. Lucid Reality is really creative, they understood our products and brand needs, and they worked very fast. We usually communicated through email, and we also had meetings, which were in person in 2019 and online in 2020.  Their administrative manager followed up with us at each step, which made it very easy to work with them. The team proposed good ideas, and we had no misunderstandings. The communication was easy and clear, and they were able to work autonomously, without having us go over every detail of what they were doing. What did you find most impressive about them? I don’t have experience working with this kind of company, but I can see why people referred Lucid Reality to me. They’re creative, modern, and fast, and they understand what the client needs. Lucid Reality understood our mindset and needs from the first meeting. They delivered everything quickly and with good quality. Are there any areas they could improve? I don’t think so. Everyone in my team was satisfied with the results, and we’ll continue working with Lucid Reality. Do you have any advice for future clients of theirs? I’ve referred them to other people in the L’Oréal company. --- #### AR Dev for Manufacturing AR Development Firm **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: July 2019 - Feb. 2020 **Project Summary**: Lucid Reality Labs provided AR development services for a manufacturing AR development firm. Working in Unity, ARKit, Euphoria, open C, and more, the team built the tool and integrated third-party APIs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CTO, Manufacturing AR Dev Firm - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 16, 2020 **Feedback Summary**: The engagement was completed according to the set schedule and requirements, meeting the expectations of the internal team. Lucid Reality Labs provides available suggestions and insights that enhance the final project. The team is hard-working and driven.  ""They don’t just follow directions, but they question you, offering different, and better, approaches." " **BACKGROUND** Introduce your business and what you do there. I’m the CTO of a manufacturing AR development firm. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We needed to do some proof of concepts for AR technology.  **SOLUTION** What was the scope of their involvement? Lucid Reality Labs provided AR development services, working in Unity, ARKit, Euphoria, open C, and more. Additionally, the team integrated various network APIs. What is the team composition? We worked with 5-6 people over the course of the engagement. How did you come to work with Lucid Reality Labs? We found them on Upwork. They showed us they possessed the necessary level of expertise and skills we required for the project when we interviewed them as well as showing us their past work. What is the status of this engagement? We worked together from July 2019 – February 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Lucid Reality Labs was able to assemble technology combinations faster than we could’ve done it on our own. They solved issues and were a complement to our internal team’s development know-how. How did Lucid Reality Labs perform from a project management standpoint? The communication was very good. They stayed within the timelines and solved issues that arose. What did you find most impressive about them? They are good technologically. They don’t just follow directions, but they question you, offering different, and better, approaches. Are there any areas they could improve? No, there’s nothing I could comment on. --- #### VR & 3D Dev for Healthcare Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: June 2018 - Ongoing **Project Summary**: Lucid Reality Labs provides virtual reality development services for a medical device company. Their work includes creating an immersive virtual reality device that simulates a video laryngoscope. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Marketing Program Manager EMEA, Healthcare Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Jul 9, 2020 **Feedback Summary**: Lucid Reality Labs’ work has met the mark. The team delivered an exceptional virtual reality that has both generated leads and interest at trade shows. The team is willing to learn, ideate, and work hard to deliver results. Customers can expect a talented team that goes the extra mile. ""The team is very agile, adaptive, and has creative out-of-the-box thinkers." " **BACKGROUND** Introduce your business and what you do there. I’m the senior marketing manager for Europe and Eastern Africa at a respiratory and monitoring solutions company. Our solutions are used in critical care and anesthesiology **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We hired them to create an immersive virtual reality environment. **SOLUTION** What was the scope of their involvement? They created a virtual reality environment where we could use one of our focus products, which is a video laryngoscope. We wanted to give clinicians and anesthesiologists the ability to perform intubation in virtual reality for training. What is the team composition? We worked with eight people from their team. How did you come to work with Lucid Reality Labs? We were looking for a company that really stood out in their capabilities of developing virtual reality. The project was first made in the US with a different supplier, and it was by no means as immersive as what Lucid Reality Labs developed. They were a small, very advanced company. What is the status of this engagement? We started working together in May 2018, and our work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The team is very agile, adaptive, and has creative out-of-the-box thinkers. The quality of their work is outstanding. When you step into that virtual reality environment, you’re in a different world; it’s almost like you’re bringing the OR to the customer. People were waiting in line to try out this product at our trade shows and they were very eager about it. They saw the real benefit in it, to the point that some physicians requested to have it in their facilities. We also had lead and demand generation, so overall it’s been a great addition to what we offer. How did Lucid Reality Labs perform from a project management standpoint? Most times, they were done before their deadlines. The team was also very agile and quick while developing. There was never a moment where we were delayed. What did you find most impressive about them? When we started working with them, I don’t believe they were familiar with the medical device world. They took the time to immerse themselves, learn very quickly, and ask the right questions. Whatever was required to display the right information was there. They were also very quick in making changes. Whenever we asked for an adjustment, they would do it overnight. The team was always there and eager to help. They didn’t just do what we asked, they thought with us on how to use their technology to the highest level. Are there any areas they could improve? In the beginning, we had a bit of a language barrier, but that quickly resolved itself. Other than that, nothing could be improved. --- #### AR App Development for Digital Agency **The Project** - Services: AR/VR Development - Project size: $10,000 to $49,999 - Project length: Aug. 2019 - Mar. 2020 **Project Summary**: Lucid Reality Labs developed a 3D space tracking module for a car rim augmented reality application, working with the team to develop requirements, build the features, and integrate them into the existing app. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Blanx - Industry: Information technology - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 1, 2020 **Feedback Summary**: The work delivered by Lucid Reality Labs met all requirements from the client and allowed them to deliver the final product to their customer on schedule. Their team was highly committed to the project, working independently to reduce their client’s workload and making all changes requested of them. "“Their combination of technical skill and dedication made it incredibly enjoyable to work with them.” " **BACKGROUND** Introduce your business and what you do there. We are a digital agency specializing in digital experiences based in augmented and virtual reality applications. We also do a lot of 3D animations and virtual exhibition applications. I am the general manager and founder of the company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We had a request for a special kind of technology module for an augmented reality application. The app itself serves as a kind of tinder for car rims, where you can point your camera at your car and the application will layer new rims on top of your existing rims to help you visualize how they will look. **SOLUTION** What was the scope of their involvement? The component that their team built was the automatic rim detection so that you do not have to manually designate the position and size of your car’s rims within the camera frame. It was based off of a tracking model with analytics to detect car rims in 3D space, so we used an AR kit on iOS technology, based on the framework from Unity 3D. What was the team composition? I’m not exactly sure how many of their team members were working behind the scenes, but as far as the ones I interacted with there were a few project managers and as many as 4–5 coders depending on the part of the project. How did you come to work with Lucid Reality Labs? We screened a few companies on Upwork, and Lucid Reality impressed us the most with their proposal and early interviews. We were convinced that they had the capabilities to handle most of the development independently of us giving them every direction for each individual milestone. How much have you invested with them? In total, we spent around $13,000–$14,000. What is the status of this engagement? The project ran from August 2019–January 2020, but we have continued to make periodic changes as needed since then. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The code itself that they delivered to us was very well written and passed all of the tests that we used to evaluate it, which is quite rare for third-party work. Throughout the process, they provided consistent updates via images and screen captures of their work without us even having to ask them for updates, which made it much easier to track all of our projects. How did Lucid Reality Labs perform from a project management standpoint? Their communication between the teams of developers was excellent. Usually, when you have a question about the status or a specific feature in the product, the response from them takes about 15-20 minutes, whether it’s coming from a developer or one of their executives. What did you find most impressive about them? Last week I got a request from of our programmers explaining an issue with the component that was impeding an upgrade we wanted to make. Our team took that to their team, and two hours later everything was sorted out and we were able to make the update without any additional cost. Their service is incredible and really demonstrates the level of commitment that they have to their customers. Not only that, however, but they have an incredible depth of technical understanding in this area. Their combination of technical skill and dedication made it incredibly enjoyable to work with them. Are there any areas they could improve? I really don’t have any complaints; we are very happy with them and plan to bring them on again as soon as we have another project. --- #### VR Simulation Dev for Medical Device Company **The Project** - Services: AR/VR Development - Project size: $10,000 to $49,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Lucid Reality Labs provided procedure simulation development. They built an interactive VR model of two procedures. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Medical Device Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Jun 30, 2020 **Feedback Summary**: Lucid Reality Labs's tool was very impressive. The tool garnered plenty of attention and requests. They kept their promises and delivered a strong final product.  ""They kept their promises." " **BACKGROUND** Please describe your company and your position there. We are a global leader in medical technology, services, and solutions. We collaborate with others to take on healthcare's greatest challenges. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs? For our innovative technology for hysteroscopic procedures, Lucid Reality Labs developed a procedure simulation in 3D. What were your goals for this project? The goal was to showcase the value of our technology and demonstrate the simplicity and safety. We are using this tool at congresses and workshops. Right now we are working on some exciting extensions of the existing modules, which will enable us to even go one step further and use it for training. **SOLUTION** How did you select this vendor? I have seen the amazing procedure simulation that Lucid Reality Labs have created for another Medtronic business unit. And I immediately knew: this is the way to go! Describe the project and the services they provided in detail. Lucid Reality Labs developed a simulation of two different hysteroscopic procedures in 3D. This interactive tool offers the opportunity to get familiar with our equipment, and learn the technique to remove pathologies. It is very realistic, and we get excellent feedback from everyone trying it. What was the team composition? Within Medtronic, 2 people were directly involved in the procedure development. And we also got support from our customers: We wanted to make sure that the simulation is as realistic as possible, so Lucid Reality Labs and our team spent two days in a hospital, studying the procedure setup and every single step. **RESULTS & FEEDBACK** Can you share any information that demonstrates the impact that this project has had on your business? When the surgeon, who initially invented our product portfolio 15 years ago, sat down to try the VR simulation, and was more than impressed by this tool, we knew that we had accomplished something meaningful. It´s an excellent way to draw more attention to our booth, start conversations with potential new customers, and explain the value of our technology not only through words, but through a realistic and playful experience. We immediately received lots of requests for other Gyn events wordwide, which shows how much interest we could generate. How was project management arranged and how effective was it? When Lucid Reality Labs presented their plans and timeline in the beginning, I thought it was very ambitious. But they kept their promises. What did you find most impressive about this company? From the first conversation until the final product it took less than seven months, which is very impressive, especially when you consider that they didn´t have any expertise in gynecology in the beginning. I 100% trust them, because they did not only stick to their ambitious timeline, but they also have a deep understanding of how human beings think, learn, work and have fun. They are able to combine all of that, and therefor create a unique experience for our audience. The final product was much better than I had initially thought. Are there any areas for improvement? No areas for improvement. 5 stars and a huge "Thank you!" --- #### VR Dev & Design for Real Estate Solution Provider **The Project** - Services: AR/VR Development - Project size: Less than $10,000 - Project length: Mar. - May 2018 **Project Summary**: Lucid Reality Labs provided VR development. Their team worked across sprints to develop a game to raise awareness on fishing practice.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Wild Dots - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 26, 2020 **Feedback Summary**: Lucid Reality Labs successfully created a strong product. They had a great user experience. The project management was smooth.  ""Project management was very smooth." " **BACKGROUND** Please describe your company and your position there. Wild Dots is a software solution provider for the Real estate and FMCG industry. We leverage mainly 3D based softwares. We develop powerful digital ecosystems using cutting edge technologies like 3D visualization, service integration and data analytics so buyers and developers can reach and connect with the potential audience for faster conversion. I am a cofounder there. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs? Clean catch - A game co-developped for B&D trawling a jamaican fishing company. What were your goals for this project? The objective was to have a sustainability oriented VR game to raise awareness on the need to respect the ocean and have clean fishing practices. **SOLUTION** How did you select this vendor? We've found LRL through review of services and portfolio and peers benchmarking. Describe the project and the services they provided in detail. They helped us design the game End 2 End by providing expertise in creating the VR environment and tailoring it to our needs. They'have developped across several sprints for a total of 2 months of work. What was the team composition? CTO + 2 developpers from LRL **RESULTS & FEEDBACK** Can you share any information that demonstrates the impact that this project has had on your business? The game had great reception towards the audience and won an award at the Expo JA for best user experience. How was project management arranged and how effective was it? Project management was very smooth. The team was on top of the timings and deadlines and always delivered on time and in quality. What did you find most impressive about this company? Their openness to make it work and to work as one team versus setting up client / vendor barriers. We had access to the full team and could really feel their implications on the project. Are there any areas for improvement? Not that i can think of. --- #### AR Dev for Medical Device Company **The Project** - Services: Application Management & Support - Project size: $10,000 to $49,999 - Project length: June 2019 - June 2020 **Project Summary**: Lucid Reality Labs provided educational support and workflow optimization. Their team  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Marketing Lead, Medical Device Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Jun 24, 2020 **Feedback Summary**: Lucid Reality Labs garnered excellent feedback. The innovativeness and responsiveness were great. The team was professional, reliable, and creative.  ""We received very good feedback from clinicians." " **BACKGROUND** Please describe your company and your position there. I am Emerging Market Marketing at Medtronic as one of the largest medical device companies **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs? For Augmented reality, Designing New App to support education and automation to mange newborn patients What were your goals for this project? Increasing education for healthcare professionals and optimizing workflow for screening critical congenital heart disease immediately after the birth to improve patient safety and reduce mortality and morbidity **SOLUTION** How did you select this vendor? we discussed our projects with Lucid Team and they came up with very creative ideas and quick response to our needs. Describe the project in detail. This App can capture Pulse Oximetery details from the monitors and automatically measure the risk of critical congenital heart disease. Before this App, everything was done manually and it was time consuming and also not very consistent among nurses. This App is Easy, Smart & Consistent platform to screen newborns What was the team composition? Project Lead, IT Lead, IT Specialist & Support Team **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We received very good feedbacks from clinicians and our internal team and this is one of our innovation to bring patient safety into hands of healthcare professional at the touch of the button How effective was the workflow between your team and theirs? Great Teamwork, Very Fast Response. Lucid Team is professional, Reliable, committed and Creative What did you find most impressive about this company? Creativity & Reliability and understanding our needs very quickly Are there any areas for improvement? They need to keep doing this way and we definitely use their services for upcoming proejects --- #### AR Development for Makeup Try-On Solution Company **The Project** - Services: AR/VR Development, Web Development - Project size: Confidential - Project length: May 2020 - Ongoing **Project Summary**: Lucid Realty Labs helped develop an online beauty platform that includes several augmented reality and advanced product search features. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, AR Makeup Try-On Solution Company - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 18, 2020 **Feedback Summary**: The client is happy with Lucid Realty Labs’ work. The team exceeded expectations and delivered high-quality work. They communicated clearly and delivered work on time. ""I think they genuinely want to see their clients succeed." " **BACKGROUND** Introduce your business and what you do there. I’m the founder of a beauty platform. Customers can try on makeup products virtually before purchasing. We also help customers find the right products by allowing them to upload images of the final look they want. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Lucid Realty Labs? Prior to working with them, we worked with another developer. However, it wasn’t working out so we wanted to find a new vendor. **SOLUTION** What was the scope of their involvement? They picked up where the precious vendor left off. Their team fixed the previous vendor’s work and completed the development for the augmented reality features I mentioned above. They also helped improve our suggestions algorithm.  What is the team composition? I worked with a team of five people including the project manager, CEO, and QA person.  How did you come to work with Lucid Realty Labs? I was looking for developers using a few different online platforms. A lot of vendors were claiming that they had the knowledge and skills, but couldn’t prove their expertise. On the other hand, Lucid Reality Labs showed us examples of their work and answered my technical questions clearly.  What is the status of this engagement? I’ve been working with them since May 2020, and our work is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I think the general quality of their work is really good. They exceeded my expectations and made things very easy for me. They’ve set up the platform so it’s easy for me to access myself even though I’m not a technical person.  How did Lucid Realty Labs perform from a project management standpoint? Although we’ve only worked together for a month and a half, they’ve delivered on time and been very responsive so far. We have weekly project calls, and they respond to my messages within a few hours.  What did you find most impressive about them? I appreciate that they’re trying to help me solve the problem and find the best solution. They provide insight on the beauty industry as well. I think they genuinely want to see their clients succeed.  Are there any areas they could improve? No, in my experience they’re close to perfect.  --- #### Augmented Reality Dev for Theatre & Tech Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Feb. 2019 - Ongoing **Project Summary**: Lucid Reality Labs handles AR development services for a theatre and tech company. Their team built an application that allows performers to control avatars with real-time facial and motion capture movements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO & Artistic Director, Technodramatists - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 16, 2020 **Feedback Summary**: The application is successful in its functionality and beautiful in its design. The Lucid Reality Labs team is comprised of experts and problem solvers. They addressed issues as they arose and communicated on a regular basis. Professionalism and seamless collaboration are hallmarks of their work. "“Their ability to match our needs through the design and UX was exemplary.” " **BACKGROUND** Introduce your business and what you do there. I’m the founder and CEO of Technodramatists, a theatre and tech company. We take emerging technologies like AR to create tools and productions for the use of live performances for theatre, concerts, comedy, and so on. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? Our team ran into some difficulties we couldn’t service on our own, so we partnered with Lucid Reality Labs to help solve those problems and create our application. **SOLUTION** What was the scope of their involvement? They handle our AR development efforts. We were building an app that’d do facial and motion capture for live performances. Basically, it’d allow people to control avatars with facial movements in real-time as they perform. Their team used ARKit for development. What is the team composition? There are about 4–5 team members overall, but we work with 2–3 individuals on a regular basis. How did you come to work with Lucid Reality Labs? I found them on Upwork. They had a certain degree of professionalism that I liked. What’s more, they saw what our problem was, scoped out a solution, and presented a strong proposal. What is the status of this engagement? Our partnership began in February 2019, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The final application worked beautifully. They’re experts at ARKit and AR development in general. The Lucid Reality Labs team is full of incredible problem solvers. All sorts of things came up throughout the project because we were still discovering details as we moved along; however, they rolled with the punches, which was really amazing. Despite being in a different time zone, they meet deadlines and are always there to help us work through a problem. Currently, we’re working on new projects with them — there’s no better compliment than that. How did Lucid Reality Labs perform from a project management standpoint? Our teams have a shared Slack channel that’s organized and helpful. We also use Skype for video conferencing. It’s much easier to communicate through these channels than through back-and-forth emails because it gets us to the bottom of problems a lot faster. I have an account manager and he has a technological specialist he works with. I often get on calls with both of them so I don’t have to translate things through our account manager. Their CTO checks in fairly regularly to make sure the project’s going smoothly and things are progressing. Once in a while, even their CEO will check in to make sure things are all right. What did you find most impressive about them? The UX they designed was incredible. Not to mention, they’re dealing with something they had never experienced before. Likewise, UX is not something I was an expert in so I got the opportunity to learn more about it. Their ability to match our needs through the design and UX was exemplary. Are there any areas they could improve? No, I’m really pleased with everything. --- #### AR Dev for Mind Mapping App Company **The Project** - Services: AR/VR Development - Project size: $200,000 to $999,999 - Project length: Mar. 2017 - Ongoing **Project Summary**: Lucid Reality Labs created an AR productivity app using Unity and C# for a mind mapping software company. They later migrated the app from Google’s outdated Tango platform to ARCore and ARKit. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, Mind Mapping App - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 12, 2020 **Feedback Summary**: The partnership is marked by a high level of collaboration. Lucid Reality Labs is open to ideas and willing to offer their own to further improve the client’s app. They’re flexible to different project management processes yet thorough in defining and delivering their work. ""They not only understand what I ask for but also read into my intent and offer options that I didn’t think of." " **BACKGROUND** Introduce your business and what you do there. I’m the founder of a mind mapping software company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? The idea was to create an AR productivity app with Google’s Tango platform. After Google discontinued that platform, Lucid Reality Labs helped me move my app to emerging AR platforms that are more common today like ARCore and ARKit for iOS. **SOLUTION** What was the scope of their involvement? Lucid Reality Labs develops my work on the Unity platform and using C#. They have done very high-quality work developing the app and documenting their code. What is the team composition? We work with a minimum of six people. There are more testers behind the scenes that I don’t interface with. We transitioned through a couple of lead developers since the start, but Lucid Reality Labs managed those transitions very well. How did you come to work with Lucid Reality Labs? I found them on an outsourcing board like Upwork when they were just getting started as a business. I put out my project and saw hundreds of responses. I replied to everyone that expressed interest and asked them to develop a full scope of the project within a week. I would pay their developer rate for that week’s work. Out of the avalanche of applications, only five responded to my request, and only two followed through. Lucid Reality Labs was the best of the two responses. How much have you invested with them? It’s easily over $200,000. What is the status of this engagement? I’ve been working with Lucid Reality Labs since early 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The quality of work is great. Lucid Reality Labs is super collaborative. I come to them with ideas, and they not only understand what I ask for but also read into my intent and offer options that I didn’t think of. I definitely see the amplification effect working with their team. How did Lucid Reality Labs perform from a project management standpoint? They’re very flexible We use an update process that I defined, and Lucid Reality Labs has accommodated it without issue. It’s a virtual daily standup via Skype, Slack, or another messaging app. I give them a brief daily form of updates, and they’ve been great with taking that and making it a springboard for dialogue when necessary. We used to use Trello to track milestones, but now we have Jira. I have access to the board and can easily see what Lucid Reality Labs is billing me for and what work is being done. It makes me feel confident that everything’s moving along. What did you find most impressive about them? Lucid Reality Labs does a great job of specifying the work they’re going to do and delivering it in weekly increments that are client-testable. That lets me see the project as it goes. Are there any areas they could improve? No, none come to mind right now. But if there were ever an issue, I’d bring it up and they’d address it immediately. They’re super responsive and constantly seeking to improve. --- #### VR/AR Experience Dev for Ad & Production Company **The Project** - Services: AR/VR Development - Project size: $50,000 to $199,999 - Project length: Jan. - Mar. 2025 **Project Summary**: Lucid Reality Labs developed a VR and AR experience for an advertising and production company. The experience was designed for a pharmaceutical client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, RKG Creative - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 13, 2025 **Feedback Summary**: The AR/VR experience created by Lucid Reality Labs was described as an impressive blend of scientific accuracy, immersive storytelling, and user-friendly design. The team communicated well and delivered on time. ""We had a great experience."" **BACKGROUND** Please describe your company and position.I am the VP of RKG CreativeDescribe what your company does in a single sentence.Production and advertising  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?create a experience for pharma client **SOLUTION** How did you find Lucid Reality Labs?ReferralClutch SiteWhy did you select Lucid Reality Labs over others?Pricing fit our budgetGreat culture fitGood value for costHow many teammates from Lucid Reality Labs were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.create a VR AND AR experience for a pharma client  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The AR/VR experience delivers an impressive blend of scientific accuracy, immersive storytelling, and user-friendly design—setting a new benchmark for interactive engagement within the pharmaceutical industry. From the moment the headset is on, users are guided through a seamless journey that transforms complex medical information into intuitive, visually compelling experiences.Describe their project management. Did they deliver items on time? How did they respond to your needs?good and timely communication and delibrables  What was your primary form of communication with Lucid Reality Labs?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?easy to work with, great expertise in the subject matter, great communication between teams.   Are there any areas for improvement or something Lucid Reality Labs could have done differently?Not at all. We had a great experience. --- #### AR & MR Experiences for Theme Park Entertainment Company **The Project** - Services: AR/VR Development - Project size: Confidential - Project length: Jan. 2024 - Ongoing **Project Summary**: Lucid Reality Labs has delivered cutting-edge AR and MR experiences for a theme park entertainment company. Their team developed immersive AR filters using the latest AR technology. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director Content Innov, Universal Destinations & Experiences - Industry: Arts, entertainment & music - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 12, 2025 **Feedback Summary**: The client has seen a dramatic increase in user-generated content (UGC), with more than 5 million UGC, thanks to Lucid Reality Labs’ efforts. The team is responsive, delivers on time, and is always willing to help out. Their approach and unique perspective stand out in the partnership. ""They hear our perspective and ideas and come to the table with a unique perspective of their own."" **BACKGROUND** Introduce your business and what you do there.I’m the director of content innovation at Universal Destinations & Experiences (UDX). We’re a global leader in creating immersive theme parks, resorts, and entertainment experiences that bring beloved stories and characters to life for guests around the world. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs?We needed help building out the UDX immersive experience content library leveraging the latest in AR technology. **SOLUTION** What was the scope of their involvement?Lucid Reality Labs has helped us bring to life AR and MR experiences for our parks nationwide. The team has pushed the boundaries of what’s possible and offered new solutions to stand out with the challenges UDX faces when connecting with consumers in a marketplace filled with noise. Lucid Reality Labs has also developed AR filters, such as Epic Portals and the Queen Vampire.What is the team composition?We’ve worked with 5–10 teammates from Lucid Reality Labs.How did you come to work with Lucid Reality Labs?Someone referred Lucid Reality Labs to us. We chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values aligned with ours. Additionally, they approached opportunities with a “yes, and…” mentality.What is the status of this engagement?We started working with Lucid Reality Labs in January 2024, and our engagement is ongoing.How do you communicate with the vendor?We use virtual meetings, emails, and messaging apps. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Lucid Reality Labs has helped us achieve a dramatic increase in user-generated content (UGC) and impressions on the content they’ve generated. The team has also helped us with new emerging platform capability tests. Overall, we’ve seen more than 5 million UGC, which is outstanding. We’ve also seen strong improved customer engagement, as these AR experiences have helped fuel fandom communities and connect UDX with new fans. Additionally, we’ve seen a significant increase in revenue generated from retargeting, and we see room for growth.How did Lucid Reality Labs perform from a project management standpoint?Lucid Reality Labs delivers on time, is responsive, and is always willing to help out.What did you find most impressive about them?Lucid Reality Labs is a “yes, and…” partner. They hear our perspective and ideas and come to the table with a unique perspective of their own, which has always been helpful to find success.Are there any areas they could improve?The only thing they could improve is continuing to be proactive in informing UDX when projects are behind or facing technical issues. We appreciate their transparency. --- #### 3D Model Development for Global Hospitality Firm **The Project** - Services: API Development, AR/VR Development - Project size: Confidential - Project length: Jan. 2022 - Nov. 2024 **Project Summary**: Lucid Reality Labs developed 3D models of a global hospitality firm's physical environments. They also integrated real-time guest data into the rendered guest avatars to visualize the guest experience remotely. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** VP, Hospitality & leisure - Industry: Hospitality & leisure - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Oct 20, 2025 **Feedback Summary**: Lucid Reality Labs delivered accurate object rendering and validated avatar motion in rendered spaces. The team completed tasks on time, collaborated well, and communicated via email, messaging apps, and online meetings. Their technical competence and customer centricity stood out. ""We were impressed with their technical competence and customer centricity."" **BACKGROUND** Please describe your company and position.I am the VP of a global hospitality company.Describe what your company does in a single sentence.We run a worldwide hospitality company. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Lucid Reality Labs to accomplish?Near Real time visualization of guest data, in a 3D rendered environment **SOLUTION** How did you find Lucid Reality Labs?ReferralWhy did you select Lucid Reality Labs over others?High ratingsGreat culture fitCompany values alignedHow many teammates from Lucid Reality Labs were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Provide 3D models of our phsical environemtns, integrate real time guest data into rendered "guest avatars, providing for remote visualizatoin of the guest experience. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Accurate object rendering, and validated avatar motion in the rendered spacesDescribe their project management. Did they deliver items on time? How did they respond to your needs?Alsways on time, outstanding collaboration, and extremely customer centricWhat was your primary form of communication with Lucid Reality Labs?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We were impressed with their technical competence and customer centricity.Are there any areas for improvement or something Lucid Reality Labs could have done differently?Seriously, not really. --- #### WebAR Dev Support for IT Staffing Company **The Project** - Services: Custom Software Development - Project size: $10,000 to $49,999 - Project length: June 2021 - Ongoing **Project Summary**: Lucid Reality Labs has supported the development team of an IT staffing company. They've used 8th Wall to develop WebAR products and complete the client's campaign for renowned global brands. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, IT Staffing Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 6, 2021 **Feedback Summary**: Equipped with spot-on expertise, Lucid Reality Labs has helped the client meet their business goals, paving the way for a successful campaign launch with at least 10,000 product users. The team is also lauded for generating cost-effective and well-crafted solutions. ""Lucid Reality Labs delivers quality results within our budget."" **BACKGROUND** Introduce your business and what you do there. I’m the CEO and founder of an IT staffing company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Lucid Reality Labs? We needed their team’s development expertise. **SOLUTION** What was the scope of their involvement? We’ve engaged Lucid Reality Labs’ team of developers as part of our freelance networks to work on a campaign. They use 8th Wall to help our members develop WebAR products for different renowned global brands.  What is the team composition? We work with their developers. How did you come to work with Lucid Reality Labs? We found their team online while looking for potential companies to onboard for this project. What is the status of this engagement? Our ongoing collaboration with Lucid Reality Labs started in June 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve launched the campaign and got favorable results — at least 10,000 users are currently using one of the products that Lucid Reality Labs has helped us developed. I don’t have a lot of quantitative data to share, but I can say that they’ve met our business metrics. How did Lucid Reality Labs perform from a project management standpoint? We mainly communicate via Slack. What did you find most impressive about them? Lucid Reality Labs delivers quality results within our budget. Are there any areas they could improve? They can be more transparent with their work. --- #### Video Stabilization for VR Company **The Project** - Services: Video Production - Project size: Less than $10,000 - Project length: Jan. 2019 - May 2018 **Project Summary**: Lucid Reality Labs provided video production services for a VR company. The team was responsible for the post-production of the video, which included stabilization services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, VR Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 24, 2020 **Feedback Summary**: The results of the project exceeded the expectations of the internal team. Lucid Reality Labs strikes a good balance between communicating directly with the internal team and managing the project independently. They produce quality results in a timely manner. ""We appreciated their ability to meet the deadlines." " **BACKGROUND** Please describe your company and your position there. CEO, doing VR Products and Computer Vision **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Lucid Reality Labs? Video Postproduction What were your goals for this project? Content Creation **SOLUTION** How did you select this vendor? based on their experience Describe the project and the services they provided in detail. Postproduction with VR-Content What was the team composition? 2 People, doing heavy timecritical extrahours **RESULTS & FEEDBACK** Can you share any information that demonstrates the impact that this project has had on your business? Perfect outcome, Amazing skills How was project management arranged and how effective was it? Good balance between management and direct contact to developers What did you find most impressive about this company? We appreciated their ability to meet the deadlines. Are there any areas for improvement? In this business you need continously adapt to the markets.. --- ## Portfolio & Awards ### Medtronic Medical AI Agent AI-Powered Medical Training Assistant for Medtronic Lucid Reality Labs partnered with Medtronic to develop the world’s first AI-powered medical subject matter expert—a hyper-realistic digital twin of renowned anesthesiologist Dr. Patrick Schoettker. This innovation transforms how healthcare professionals train for complex procedures like intubation.The Challenge: Anesthesiology training is resource-intensive and difficult to scale. It requires expert guidance, real-time feedback, and precision, needs that traditional models struggle to meet consistently. Medtronic sought a scalable, cost-effective solution to safely and efficiently replicate expert-level training. The Solution: We created an AI-driven assistant that delivers adaptive, real-time medical training using a digital replica of Dr. Schoettker. Built on Inworld.ai, the solution combines a constantly updated medical knowledge base, lifelike visuals and voice, and personalized training scenarios based on user skill level. Users practice complex procedures in a virtual, risk-free environment where the AI adjusts feedback and challenges in real time, improving learning outcomes while reducing costs. The Impact: Scalability: One AI expert can train thousands of practitioners simultaneously. Efficiency: Reduces costs tied to live training while maintaining high standards. Improved Outcomes: Faster skill acquisition and higher procedural accuracy. Safety: Practitioners can practice high-risk techniques in a controlled setting. Why It Matters: This project redefines medical training by combining immersive tech, AI, and clinical expertise. While designed for anesthesiology, the approach is scalable to other domains such as surgical training, pharma, and manufacturing, where personalized, high-stakes training is essential. ### Universal Epic Universe Grand Opening WebAR Universal Destinations & Experiences collaborated with Lucid Reality Labs to create an interactive web-based AR invitation for VIP guests ahead of the Universal Epic Universe grand opening in May 2025. The experience allowed invitees to virtually explore the entrance landmark, Chronos Tower, through a browser-based activation accessible on desktop and mobile. Without requiring an app download, the solution delivered high-quality 3D visuals and animation integrated into the user’s environment. The project transformed a traditional event invitation into an engaging digital touchpoint, building anticipation and extending the brand experience prior to the park’s official opening. ### Burn Zone: Immersive Truth. California’s Wildfires “Burn Zone: Immersive Truths from California’s Wildfires” by Lucid Reality Labs is a VR experience that, through immersive storytelling, places viewers inside the smoke, heat, and rotor wash of active fires, revealing the scale and human impact through the eyes of firefighters, first responders, and volunteers. Aimed at driving awareness, empathy, and real-world action, it shows how immersive technology can humanize crisis and strengthen community resilience. Upon entering the VR environment, users encounter an expansive and dynamic 3D topographical map of California. This virtual terrain is richly detailed, accurately depicting key wildfire-affected regions, such as Pacific Palisades, Eaton, Hurst, and surrounding areas. Authentic testimonials and interviews from the volunteers, rescue workers, and survivors deepen emotional connections through real-life stories. The experience combines interactive exploration with environmental realism: users can rotate and manipulate a 360° terraview via intuitive gesture controls to examine wildfire-impacted regions in detail, while dynamic smoke, drifting embers, and shifting winds depict the fire’s path. A rich soundscape, crackling flames, wind gusts, radio traffic from responders, and poignant excerpts from survivors and volunteers reinforce immersion and deepen understanding of each area’s devastation. As users explore the virtual environment, context-aware storytelling windows surface on demand by layering data, voices, and footage into the scene: animated visualizations show evacuation counts, destroyed structures, activated relief centers, and real-time response metrics; authentic testimonials from volunteers, rescue workers, and survivors deepen the human narrative; and integrated body-camera clips place users inside rescue operations, conveying real-time decision-making and urgency. ### American Red Cross Lifeguard VR Training Multi-Scenario Customized Simulation in Virtual Environment to Save Lives In the USA, more children ages 1–4 die from drowning than any other cause of death. For children ages 5–14, drowning is the second leading cause of unintentional injury death after motor vehicle crashes*. To address this immense challenge, the American Red Cross focuses its efforts on providing knowledge and skills to help prevent, recognize, and respond to aquatic emergencies. The American Red Cross project solves the challenge of improving the effectiveness of lifeguard and water safety certification for the over 54,000 lifeguards employed across the United States. The current program certifies thousands annually but doesn’t provide the variability and repetition of simulation to ensure lifeguards are able to rapidly identify and respond to dangerous drowning incidents. Providing additional opportunities to reinforce core concepts and environmental variability hones critical skills and ensures better preparedness and safety for the nation’s swimmers. When developing this project, Lucid Reality Labs kept these challenges top of mind, developing a solution designed to support existing American Red Cross training programs that include instructor-led training sessions, all built upon a platform designed for maximum scalability. High-quality visual fidelity and modeling to accurately simulate the variability of light, movement, and distortions created by unique water environments was a core requirement, along with ease of use and accessibility across headset options. Finally, the platform supports on-demand access to learner dashboards, custom assignments, progress, and performance analytics to support managing thousands of learners and instructors, with evaluation and certification conducted by instructors within established American Red Cross training processes. ### Medtronic Medical VR Tracheostomy Simulation Developed in collaboration with Medtronic, this high-fidelity VR training simulation empowers medical students, residents, anesthesiologists, and critical care teams to safely practice difficult airway tracheostomy procedures within a lifelike ICU environment. The experience presents three challenging clinical scenarios, reflecting real-world complexities such as airway obstruction, increased neck tissue depth, and VAP infection-related complications. Each case mirrors authentic clinical conditions and decision-making moments faced by healthcare professionals. Through realistic equipment interaction, an intuitive user interface, and guided procedural steps, participants can build confidence, improve precision, and strengthen critical judgment, all within a fully immersive and risk-free environment.
Integrated analytics and personalized feedback provide each user with detailed insights into performance, timing, and procedural accuracy, enabling continuous improvement and data-driven learning. ### Universal WebAR Mixed Reality HHN Activation Universal Destinations and Experiences partnered with Lucid Reality Labs to create a web based mixed reality activation that expanded the world of Halloween Horror Nights beyond the physical event. Towering above the iconic arches in Hollywood and Orlando, a digital gargoyle came to life, breaking free from stone and merging with the transformed arches that echoed a gothic aesthetic, turning the entrance itself into part of the unfolding story. Triggered through the Universal app, guests could unlock a hidden AR sequence that began with a whisper and ended with a roar. As the story unfolded, guests aligned their devices with the arches and watched as the creature cracked from stone, spread its wings, and took flight over the crowd before vanishing into the fog. The scene created a powerful illusion: the gargoyle jumped from the arch, screams erupted behind it, and in the distance, silhouettes of other gargoyles could be seen carrying people into the night sky.
 Developed using web based AR with advanced world tracking and environmental mapping, the experience achieved precise alignment between the virtual creature and the physical environment, ensuring a seamless transformation of the park’s signature gateway into a living part of the narrative.
 The activation captivated audiences across both coasts, transforming Universal’s arches into shared moments of fright and wonder. By connecting web based AR with the Universal app and extending the story into social platforms, the experience elevated Halloween Horror Nights into an evolving universe of interactive storytelling and audience engagement.  ### Universal Mobile AR Social Media Campaign To promote Universal Destinations & Experiences’ Halloween Horror Nights — the celebrated scare event at Universal Orlando Resort and Universal Studios Hollywood — Lucid Reality Labs developed a social media AR activation that enabled fans to enter the horror before entering the park. Triggered by QR codes embedded in streaming ads, the experience aligned with viewers’ natural multi-screening behaviour. One scan transformed their room into a haunted graveyard, with tombstones emerging and an uncanny ambience setting the atmosphere. At the centre of the activation was La Muerte, a haunting figure inspired by Latin American folklore, introduced as the dark spirit of Halloween Horror Nights. As the AR scene intensified, La Muerte appeared and advanced, creating the chilling sensation that she was hunting the user in their own space. The encounter delivered immersive impact through layered spatial audio, AR visuals, and haptic feedback, producing a vivid and sensory-rich moment of suspense. In selfie mode, users experienced La Muerte right behind them and were encouraged to capture and share the moment — turning fans into storytellers and amplifying the experience via social media.“The guest journey can begin before arrival. AR helps us surprise and delight fans — on their devices, in their feeds, and in their imaginations.” — Universal Destinations & ExperiencesRead more: https://lucidrealitylabs.com/ ### H&M Home AR Web Mobile App The main objective of the project was to develop a promo mobile Web AR App for opening an H&M Home store in Paris, France. The goal of the immersive experience was to attract as many people as possible using the AR experience, which included an AR lottery and AR gift drafts. The client, H&M in collaboration with RISE creative agency, wished for participants to have a multi step AR experience. In order to achieve this, a two meter tall physical key mock-up was placed in a number of locations across Paris, right across multiple subway entrances, in order to serve as the starting points of the AR experience and direct customers to the new H&M Home store. The AR experience was met with great delight and has resonated with the store customers, providing an opportunity to engage with the brand in a fun and immersive way. Solution The experience would launch through scanning the QR code, located on the stand of the H&M key mock-up, opening the browser with a Web mobile App. In order to reach the new store destination the tracking of their journey has been done via world tracking capability of the 8th Wall. At the launch point of the experience, a digital visual of a key matching the physical mock-up would appear in AR through the Web mobile App. This AR key would then show the App users where the H&M store’s physical location was. Once the user reaches the destination they are prompted to scan the next tracking image which launches an AR animation and opens a door into a virtual room. Inside the room the users find themselves inside the surrounding 360 Virtual room with H&M merchandise. Reaching the 360 Virtual room automatically launches the lottery algorithm, which appears 10 seconds after the user has entered the room. The pop-up (overlay) would then appear indicating if the user won the lottery or not, and if not prompting him/her to return the next day and try again.  ### Roche XR Solution for Macular Disease Awareness “Seeing the Problem” The Extended Reality (XR) Ophthalmology Macular Disease Simulation is an award-winning one-of-a-kind immersive tool built to demonstrate real-time Macular Disease (AMD) conditions. It helps users experience and learn what it is like to live with these symptoms and face everyday challenges. The product was built using visual materials, medical specialists’ insights, and patient feedback to ensure accurate condition representation. The XR experience was developed using one of the most advanced mixed reality headsets on the market, Varjo XR-3, with the highest visual fidelity. Experience utilized the device’s eye-tracking, making it impossible to avert from the symptoms and see-through capabilities that overlayed the real-life objects and surroundings with the condition symptoms in real-time (visual distortions, increased blurriness of printed words, and well-defined blind spot in their field of vision). As a result of Roche’s “Eyes Have It” campaign and the presentations for the UK Parliament in 2021 and 2022, the company established a fantastic partnership with the Macular Society and Fight for Sight organizations, which has led to a hugely successful start to a campaign raising awareness of eye health and encouraging Parliament to take action on NHS capacity and access to treatment to prevent avoidable sight loss. Beyond that, the presented XR solution paves the way for technology into some currently neglected or underfunded social problems, which can be addressed by using immersive technology and changing the quality of lives of millions worldwide. The full case study: https://lucidrealitylabs.com/case/seeing-the-problem-ophthalmology-macular-disease-xr-simulation ### Kérastase AR Pre-Launch Experience Created right before the official product launch, this web-based AR experience invited users to explore the story behind a new professional haircare line. Built on the 8th Wall platform, it combined interactive storytelling with real-time product visualisation, allowing users to discover the product and register for the launch event directly within the experience. The solution integrated registration, analytics, and shareable media elements to expand reach across social and e-commerce channels, turning a pre-launch moment into an engaging digital experience that blended innovation, brand storytelling, and measurable audience interaction. ### Airbus Aerospace VR Maintenance Simulation An advanced multi-user VR training environment, leveraging digital twin technology to enhance immersive learning and real-time collaboration. This prototype features a high-fidelity digital twin of the turbofan engine, designed to provide trainees with an in-depth understanding of its internal components and operational processes. Utilizing cut-out and see-through views, the simulation enables visualization of rotating rotors, fuel flow, and mechanical interactions that are otherwise inaccessible in real-world settings. Key Features: 🔹 Multi-User VR Environment – Trainees can collaborate, communicate, and interact with the engine in real-time. 🔹 Digital Twin Visualization – Detailed cutaway views reveal complex internal mechanics, enhancing technical comprehension. 🔹 Synchronized Data & Real-Time Monitoring – Integrated engine parameters update dynamically based on interactions. 🔹 Immersive Sound Design – Realistic engine audio enhances spatial awareness and engagement. 🔹 Hand & Eye Tracking – Natural interactions and gaze-based analytics provide insights into user behavior. 🔹 Procedure Simulation – Interactive startup sequence and throttle control offer hands-on training experience. This case study demonstrates how VR-powered multi-user training solutions can redefine aerospace education, improve operational efficiency, and enhance collaboration in high-stakes environments. ### Philips Quality Assurance VR Training In atherosclerosis, fatty deposits build up on the arterial walls, forming plaque. This process narrows the blood vessels and reduces blood flow. With a drug-coated angioplasty balloon, Stellarex 035, a global leader in health technology, Philips created the possibility of cleaning the vessel, ensuring better blood flow and lessening the complications of the disease.
  When a blockage in an artery is determined, a drug-coated balloon is inserted until it reaches the desired treatment area. It is then inflated so that it pushes outwards up against the inside walls of the artery. This pressing against the arterial walls allows the drug-coating to attach to the arterial walls and the plaque, causing the blockage. This is how the curing drug is delivered to the vessel, where it starts doing its job to ensure its rescue. The sophisticated quality control technique of inserting the drug-coated balloon is essential for further effective procedures. Philips’ challenge was educating personnel on executing the quality control procedures, which implies no room for mistakes as patients’ lives depend on it. Quality supervision involves work with the machinery and equipment and numerous visual and manual checks, which are technically challenging to replicate and digitalize in virtual reality. Lucid Reality Labs designed and developed the award-winning training solution for Philips quality control specialists to address this complicated challenge. The simulation recreated the detailed laboratory environment with the highest level of authenticity, from the tools, machines, and stations to the real-life feeling of immersion in the laboratory’s sounds, lights, and processes.  The full case study: https://lucidrealitylabs.com/case/phillips-quality-assurance-vr-training ### Telemedicine-Based VR Exposure Therapy Solution Award-Winning Solution for Telemedicine-Based VR Exposure Therapy More than 1 billion people–including 14% of the world’s adolescents–are living with a mental health disorder, according to the World Health Organization. Phobias and related anxiety disorders are especially pervasive mental health disorders that affect 1 in 10 adults. The gold standard treatment for phobias and anxiety is exposure therapy, which reduces fear and avoidance by gradually increasing a person’s exposure to their fears in a safe environment and under a therapist’s supervision4 (American Psychological Association). In response to the evolving landscape of healthcare, Doxy.me Inc., a global leader in telemedicine solutions since 2014, sought to revolutionize how healthcare professionals connect with their patients. In partnership with Lucid Reality Labs, funding support from the National Institute of Mental Health, and research collaborators at the University of South Florida, Doxy.me created a cutting-edge VR mental healthcare suite that pioneers realistic, remote interactions and empowers providers with enhanced treatment capabilities to bring the benefits of XR technologies to people around the world. The result is a secure, remote, synchronous VR clinic that is currently undergoing a trial with real-world patients. The VR solution is aimed to enhance the largest telehealth platform in the world, Doxy.me, and the more than 1 million healthcare providers who use its solutions. Doxy.me VR has been developed under the supervision of clinical researchers and an advisory panel of mental health experts to seamlessly incorporate into providers’ workflows and practices. It brings proven treatment techniques to patients around the world for a range of conditions such as phobias, post-traumatic stress disorder (PTSD), and panic disorder evidence-based interactive exercises.The full case study: https://lucidrealitylabs.com/case/a-solution-for-telemedicine-based-vr-exposure-therapy  ### Medtronic VR Hysteroscopy Simulation Medtronic VR hysteroscopy simulation is a fully immersive VR solution that could replace traditional large-scale electronic PC based simulator and be easily used at an exhibition or conference for a precise product and procedure demonstration with maximum realism for the user. The core of this solution lies within the “7 degrees of freedom” 1-to-1 visual and tactile replica of 7 moving parts controlled by the doctor during the actual procedure. VR solution allowed for faster data transfer and update, system, and demonstration effectiveness, as well as the post-procedure feeling of accomplishment triggered by tactile memory, precise hands-on, and fully immersive experience.  This solution helped increase event interactions with the product in VR simulation by 90% due to the reduced complexity of the procedure and a new approach in mechanics.Tha full case study here: https://lucidrealitylabs.com/case/vr-hysteroscopy-multiplayer-simulation ### Saint Motel AR/VR Music Album AR/VR Music Album for Saint Motel is the world’s first music album in Virtual Reality for smartphones and Samsung GearVR headset. After it’s successful release, the agency proposed to develop the first-ever Augmented Reality album.  With AR “portal” solution the users can literally walk inside the world of ‘saintmotelevision’ video scene and enjoy the music. ### WeARlive Theatrical Performance App WeARlive Theatrical Performance App created for Technodramatists is a customizable management platform that allows users to control live theatrical face sync performances with a mixture of real actors, AR, real and virtual backgrounds into one combined performance. The AR immersive app enabled control, animation, and impersonation of virtual characters by actors, streaming of actor's facial features and emotions onto the avatar, general oversight of theatrical processes (rotation and change between scenes, cameras, angles, selection of lighting) supporting multiple output screens and simultaneously participating actors. The created solution allows for a new way of presenting art and theatrical performance helping Technodramatists expand their play portfolio, showcasing technologically integrated theater, music and interactive art narrative. ### Medtronic Medical VR Training for Nurses Medical VR Training for Nurses is an immersive and interactive VR Simulator experience created with Medtronic to train nurses on how to set up and use HysteroLux™ Fluid Management System, a new generation of highly efficient equipment for hysteroscopy procedures which enhances safety and offers procedural flexibility. The idea was to focus on experiential learning, reduce the complexity of the equipment set-up process, develop practical skills and build confidence to use HysteroLux™ during an actual surgical procedure. The developed solution allows nurses to practice every stage of the set-up process in any selected order, without the risk of making a mistake or breaking the equipment. For this simulator a physical interaction system was developed, which allows to interact with virtual objects through hand tracking, without using controllers. The hand tracking and object capture systems were built to ensure the trainee would feel natural while practicing in the virtual environment. Although trainees may have different learning styles and be more visual, aural, verbal, or physical learners, the VR simulation with integrated gamification elements combines a variety of learning styles, helping capture and hold their interest as an enjoyable and engaging immersive experience. ### Parkinson’s Disease Physical Therapy VR Training Recent research suggests that physical therapy, including heart pumping aerobic exercises, muscle strengthening resistance training and balancing can improve or manage symptoms of Parkinson's disease. Boxing was chosen as the most favorable and engaging training by Parkinson’s patients that combines all three types of exercises.   Parkinson’s Disease Physical Therapy VR Training for DopaFit was built to create an opportunity for patients with Parkinson’s condition to continue the rehabilitation process dependent on social and physical activities in a safe environment at home, which was essential during the times of pandemic. Also it has an important social component that allows to interact with the Metahuman instructor. This helps address negative social symptoms of the Parkinson's disease that includes stigma, dehumanization, and loneliness.  ### MirrorMirrorLove Augmented Web Based Makeup Try-On Augmented Web Based Makeup Try-On created for Mirror Mirror Love is a fully custom-made makeup try-on solution built on Big Data, AI, CV, and web AR real-time face augmentation technology, capable of detecting and identifying the exact Pantone of makeup shades. The web-based AR solution allows the user to try an entire look with the full Pantone scale and multiple products at once. Integration of AI and Big Data activates a unique feature, which suggests products based on the user’s demographics, geographical location, complexion, face shape, personal preferences, and previous purchase history. One of the created core features grants users the possibility to upload images (of celebrity, blogger, their own, etc. makeup looks), which are then analyzed and matched with a palette of over 10000 shades in order to identify products that are used with maximum precision. Adaptive facial landmark technology was used to achieve the highest accuracy of facial feature and complexion identification, enabling users to try-on looks and products in real-time. The integration of Shopify allows users to complete the purchase of individual products and/or complete product sets used for the uploaded image look creation. ### ADHD VR Simulation Tackling Challenges on a Global The ADHD VR Simulation, designed for heightened public awareness through empathy, leverages immersive XR technology to offer firsthand experiences of the challenges individuals with ADHD face. Providing a deep dive into their lives, it fosters robust understanding, recognition, and empathy. This tool serves as a hands-on resource for researchers, caregivers, educators, and those closely involved with individuals affected by ADHD, meeting its goal of facilitating a comprehensive understanding and support network.The ADHD VR Simulation, designed for heightened public awareness through empathy, leverages immersive XR technology to offer firsthand experiences of the challenges individuals with ADHD face. Providing a deep dive into their lives, it fosters robust understanding, recognition, and empathy. This tool serves as a hands-on resource for researchers, caregivers, educators, and those closely involved with individuals affected by ADHD, meeting its goal of facilitating a comprehensive understanding and support network. The full case study: https://lucidrealitylabs.com/case/adhd-vr-simulation-tackling-challenges-on-a-global-scale ### ScapeHop Mind Map AR App Mind map AR App solution for ScapeHop is the World’s first 3D Augmented Reality mind mapping app, a one of a kind immersive tool to help users creatively develop and grow concepts and ideas to produce more impactful results for work or study. Users can brainstorm or study in the space around them using AR. The solution is based on the human brain's ability to understand 3D spaces and structures that enable users to recognize and recall any data. The AR solves the limitations of traditional 2D mind maps and flowcharts, making relationships and nodes more comprehensible.  Created solution enables high-level management, handling, and visualization of any data complexity level in an interactive, graceful, and efficient manner. Multidimensionality of the created solution enables grouping, manipulation and interaction with multiple objects, items, and data sources simultaneously. ### Noitom 5G Live AR Tracking Broadcasting Live AR tracking and broadcasting solution created for Noitom is a one of a kind project created to demonstrate the low latency and high bandwidth of data transfer capabilities using 5G. Created solution allows to stream real-time full-body motion, facial emotions, and voice capture from multiple performers simultaneously, demonstrating the capability of producing and using a new type of content that can only be done with 5G. This solution combined the Noitom Perception Neuron Suit for motion tracking worn by the performer with the iPhone X camera facial capture and was realized through streaming of full-body motion tracking, facial animation and voice in real-time from the performer on the stage to the AR capable mobile devices worldwide. The high-speed 5G allows for lag-free, smooth broadcasting experience, with easy set-up and roll-out settings. A custom-made server enables users to pack, route, transcode, translate, and distribute data across to users worldwide. ### NextMotion Robotic-Assisted Injections Robotic-assisted injections for NextMotion is a one of a kind solution which gives an opportunity to receive high quality aesthetical and cosmetological treatment from any point in the world, making treatments more available for patients worldwide. The experience enables the user to reach out to any desired specialist without requiring a physical appointment, minimizing the procedure queue waiting time.  The robotic solution allows for exact, high-quality result repeatability, narrowing the chance of human-error with submillimeter precision of injection points, reducing the number of human intermediaries between the patient and the procedure. The specialist defines the process stepson-site or remotely, which the robot then takes automatically, finding and identifying face location and structure based on depth cameras, Computer Vision (CV), and facial landmarks detection. As the robot is integrated into the platform, it operates within the frame of the patient’s database, considering treatment history, existing preconditions, prescribed procedures, and medication. The robotic arm is set to perform the procedure based on the specialist's given recommendation, treatment setting, procedure parameters, medication, and required dosage. ### SHL Medical Holographic Interactive Box Holographic interactive box solution for SHL Medical was developed as an interactive Augmented Reality animated presentation and promotional experience. The solution created for HypeBox 65’’ and 42’’ transparent touchscreen displays, for over 120 screens, was developed to demonstrate six new products in AR.  Created solution included on-site technical support during the PDA Conference 2018 (Orlando, US) and Pharmapack Europe 2019 Conference (Paris, France). ### US Postal Services Promotion VR experience VR promotion experience for US Postal Services was created as an entertaining fairy tale that immerses users into the world of an ancient castle and dragons, guarding the treasured gold and stamps.  The experience was developed using 3D store assets optimized and enhanced with real-time lighting, texturing and shades to add realism when viewed in an Oculus Go headset. HTC Vive was used along with controllers to simulate and record the movements of the 3D dragon assets, which allowed the dragons to fly in a natural way. ### Sherpa AR World Tours App AR World Tours App for Sherpa Tours solution was designed and developed using the latest AR technology to create AR assisted tours for users across the globe. The app allows users to access AR assisted tours in numerous locations around the globe, enhancing their travel experience without having to join a tour guide or group.  Created solution has two key components – an admin panel or a dashboard where admins have a variety of settings and options on how to create a guided tour and the user app where tours are displayed to the users based on the proximity or other preferences. ### VR Immersive Education Platform VR Immersive Education Platform is a Virtual Reality education platform developed for Oculus Quest 2 that universities, schools and other organizations can use to host and enhance their online events with immersive experience.  A platform that enables remote groups of people to feel present and serves to extend the traditional online experiences. The goal of the project was to build an immersive education platform that allows to bring students and professors from around the globe together, to collaborate and study, while feeling engaged and present, without having to physically relocate. An interactive platform that can be scaled and customized for any institution or university was developed, where students have an opportunity to continue their learning process by switching between the VR platform and their mobile devices. The experience was built based on the three core values - seamless and immersive user experience, data security and privacy as well as final product quality and attention to details. Participants are able to engage in the virtual space with the professor, who can share presentations, write and draw in the virtual space, show virtual objects, rotate the view as well as zoom in and out within the space. The VR experience is an excellent analogue to traditional education methods as it erases the borders for students that are no longer able to relocate freely, helping them come together. ### Discovery Place Museum Exhibition WebAR Exhibition WebAR based solution created for Discovery Place Museum (Charlotte, NC) is a unique interactive AR experience which animated and brought dinosaurs to life, sharing curious facts and allowing visitors to interact with the exhibits using their smartphones. Users were able to explore dinosaurs in an interactive AR experience and purchase tickets without downloading a separate App.    The advantage of WebAR technology is in its capability to be used to run AR-enhanced apps and experiences on almost any web browser available including mobile devices, PC and Mac computers. ### P&G Old Spice AR Merchandising App   The Old Spice AR Merchandising App, developed for Procter & Gamble, is an advanced augmented reality solution that revolutionizes the workflow for trade marketers and merchandisers in configuring product placements at both standard and unique brick-and-mortar locations. This innovative app seamlessly integrates merchandising elements, POS materials, visualizations, planograms, and lifelike product replicas into an AR environment, enabling the creation of tailored display solutions for any location. By embedding augmented shelf and placement solutions into real-world settings, the app replicates lighting, shadows, and viewing angles to deliver a highly realistic merchandising depiction.The AR solution uses spatial anchors to automatically fix selected elements in place, ensuring they remain stable throughout the app's use. This feature supports context-aware object occlusion, allowing the AR elements to interact with the environment just like physical products.Designed for optimal planogram arrangement, this solution ensures that 40% of turnover products are positioned at eye level and 20% at hand level, maximizing product visibility and sales impact. It enhances the retail space by emphasizing new products and highlighting best-sellers, effectively creating desire and driving sales.  ### VR Visual Field Testing in Neurosurgery VR Visual Field Testing in Neurosurgery for Future Proof was developed to explore the capabilities of modern VR technology for preoperative and intraoperative visual field testing in neurosurgery. The main tension was the limitations of currently used devices like Humphrey field analyzer (HFA) due to the subjectiveness of result interpretation based on reliability indicators determined and assessed by an examiner. Created VR solution combined optically accurate positioning and scaling with fully configurable point patterns, providing information on the location of any disease processes or lesion(s) throughout the visual pathway. The VR experience was to guide and contribute to the diagnosis of conditions affecting the patient's vision in a more precise and controlled environment. ### Medasense NOL® VR Training Simulator Medasense NOL® VR Training Simulator for Medasense was created as a VR simulation experience that would help introduce the PMD-200 NOL®, a non-invasive and continuous pain monitoring device, which helps anesthesiologists correctly identify nociception levels of pain for the patient during the operation. The immersive experience built around a 3D model of an operation room (OR), allows users to remotely train on how to interpret the nociception equipment parameters, while fully submerged into the environment of a procedure, recreated equipment, real display data and sound.   The core of this solution lies within the “7 degrees of freedom” 1-to-1 visual and tactile replica of the system’s moving parts controlled by the doctor during the actual procedure. The VR solution allows for faster data transfer and update, system and demonstration effectiveness, as well as post-procedure feeling of accomplishment triggered by tactile memory and precise hands-on immersive experience.   In the three developed scenarios trainees are taking the position of an anesthesiologist and are asked to monitor changes of the NOL® monitor metrics, caused by the drug induction and actions performed during different stages of a particular surgery. The NOL® monitoring system VR simulation reacts according to the decision made by the trainee, illustrating the impact of taken actions on the patient condition tracking monitor (blood pressure, heart rate, bispectral index and other fluctuations) in real time. ### Medtronic CCHD Screening Application The application leverages advanced computer vision technology to accurately locate, identify, and scan pulse oximetry devices, effectively recognizing and classifying pertinent data. This intuitive, easy-to-use solution significantly streamlines the complex steps typically involved in conducting screenings for Critical Congenital Heart Disease (CCHD). CCHD refers to a group of serious heart defects present from birth, which can lead to severe and potentially fatal complications shortly after birth if not detected and treated promptly. The time sensitivity of these screenings is crucial, as early detection and intervention are essential to manage these conditions effectively and prevent life-threatening complications. Thanks to this innovative solution, all parameters are scanned via computer vision, and data is transmitted automatically to the system, minimizing the human error factor. Additionally, the system sends push notifications to support medical staff, ensuring they are promptly alerted to critical findings and can take immediate action. By automating these processes, the application provides a seamless and efficient experience for healthcare professionals, ensuring that the screening is both effortless and transparent. This enhancement not only improves accuracy but also boosts productivity, allowing medical staff to focus more on patient care and less on manual data management, thereby improving survival rates and health outcomes for affected infants. ### Instrumentation Laboratory HemoCell in VR Instrumentation Laboratory HemoCell in VR for Werfen was developed as a VR environment constructor where the client could create 1-to-1 virtual visualizations of the future laboratory according to their customer's requirements. The virtual space would allow customers to first hand visit and observe the future laboratory with pre-installed equipment. The developed solution, created for Oculus Quest 2 in order to ensure smooth user experience, consisted of two stages - the editor and the VR experience. In the editor the client can create the full visual of the future laboratory based on the customer's requirements, defining range and parameters as well as selecting required equipment. Part of the equipment was created by the developers team, the other part was. One part of the initial equipment was created by the in-house developers, the other integrated using CAD models, processing and preparation for the real-time 3d rendering in a portable VR headset. The second stage generates the VR laboratory based on the editor-created plan. The created VR laboratory allows users to experience and walk-through a 1-to-1 recreated VR laboratory in a fully immersive manner. ### Medtronic VR Intubation Simulation The Medtronic McGRATH™ MAC VR Intubation Simulation is an interactive and immersive VR intubation simulation experience developed by Lucid Reality Labs with Medtronic to demonstrate the product and to train practitioners and medical students. It presents the usage of the McGRATH™ MAC video laryngoscope as a standard of care by educating participants on how to perform an intubation procedure with various patients and complexity of intubation scenarios. This award-winning immersive simulation provides a great opportunity for medical specialists and students to enhance their intubation skills and get new experiences in a realistic and fun way. It also provides an opportunity to train safely in the hospital’s simulation labs with maximum impact. The McGRATH™ MAC VR Intubation Simulation submerges users into a 3-dimensional operating room (OR) including equipment, sounds, five patient scenarios, and even a virtual assistant. The VR experience blurs the boundaries of the tactile barrier, allowing users of any age to fully immerse into the experience within 2 minutes, as one steps into the OR to experience the sensation of a real intubation process.   The VR experience received excellent feedback, with practitioners pointing out that it is an excellent education and training tool allowing them to follow the correct steps, help motorically remember the proper device use and sequence, and increase the speed at which they can perform the procedure. The immersion allowed professionals to experience the intubation process from the beginning to the end, live through the entire scenario, and react to certain intubation situations and patient needs.The full case study: https://lucidrealitylabs.com/case/interactive-intubation-simulation   ### 3M VR Safety Training for Machinery Operators The project’s objective was to create an immersive VR simulation to raise awareness about the danger the lamination machinery can carry for its operators and to train workers to obey the safety requirements. The main challenge that the VR training helped overcome is the mindset of the workers who did not consider the machinery a potential threat to themselves and the doubt they had about any potentially harmful situation arising for them personally. The developed VR simulation solution combines hand tracking and inverse kinematics. It enables a first-person view inside the experience and submerges users to feel as if they were physically present. The team has developed several machinery interaction scenarios where one of the scenarios imposed a threat of capturing the workers’ hands if they did not follow the machinery operation procedures and necessary safety guidelines.  ### Mars Sustainable Generation AR App Sustainable Generation AR App for Mars, was developed as an interactive AR App for both iOS and Android-based on ARKit and ARCore augmented reality technologies solutions and successfully integrated it into the company existing App. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/clutch_1000_2022_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top%20clutch.co%20ar/vr_development_company_2022_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top%20clutch.co%20ar/vr_development_company_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_company_florida_2022_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top%20clutch.co%20ar/vr_development_company_london_2026.svg) ### Industry Recognitions - Financial Times Article Feature - NVIDIA Inception Program Member - Lucid Reality Labs Recognized by Financial Times - Lucid Reality Labs at the Galaxy Event Stage - Lucid Reality Labs Case Study with Unity - Inc. 5000: Fastest-growing private US companies - Winning Two Auggie Awards in AI & Climate Change - 29th Webby Awards Winner in 2025 - Muse Awards: Best Artificial Intelligence Solution - Listed among most impactful experiences at AWE2024 - Webbie 2023 Winner: Science & Education Metaverse - ISO/IEC 27001:2013 Information Security Certified - HTC Vive ISV Partner - Oculus Independent Software Vendor (ISV) - Forbes Member of Technology Council - Gold Stevie Awards Emerging Technology Winner 2023 - The International Business Awards 2023 Gold - AIXR Social Impact Awards (Finalist) 2023 - Auggie Award: Best Healthcare Solution 2023 - Authorized Magic Leap Development Partner - Muse Awards Gold Winner - Lovie 2023 XR Features-Best Use of Technology - The Anthem Awards 2023 - Edison Best New Product Awards 2023 - The Telly Award Winner 2023 - IAOP® 2023 Global Outsourcing 100® - VARJO Official Publication - Healthy Simulation Publication with Medtronic - Varjo Software Partnership Program - VR/AR Association, Ukraine Chapter President - VR/AR Association Healthcare Committee - Leader of the Year at XR Today 2022 Awards - Best UI/UX Design & Innovation Award - The Telly Awards 2022 - European Technology Awards 2022 - National Training & Simulation Association Member ## Key Clients - Medtronic - The American Red Cross - Universal - 3M - Philips Healthcare - Doxy.me - Roche - Werfen - Novo Nordisk - SHL Medical - Medasense - H&M - L'Oreal - RKG ## Packages ## About the Team ### Our Story At Lucid Reality Labs, our team blends creativity, precision, and purpose. XR designers, AI engineers, and domain experts build tech that empowers people and elevates learning. Guided by innovation, responsibility, collaboration, and excellence, we turn challenges into impact. Recognized with Webby, Auggie, Telly, and more, and listed in Inc. 5000. We’re an Accredited Unity Service Partner and Certified in Unity Professional Programming, proof of our technical depth and commitment to quality. ### What Sets Us Apart - Trusted Enterprise Partner: Our delivery record is supported by a 5.0 Clutch review score and verified enterprise-level reviews from multi-year engagements. Clients highlight reliability, communication quality, technical expertise, and the ability to deliver complex projects at scale. - High-Fidelity, Result-Driven Solutions: We deliver high-fidelity, close-to-real environments built on multi-layered technology stacks tailored to each client’s needs. Our focus on precision, quality, and results has been recognized by leading industry awards and peer-reviewed clinical scientific publications. - Scalable Technology Infrastructure and Delivery: We combine XR, AI, digital twins, AI agents, robotics, analytics, automation, and platform capabilities into managed, scalable systems. Our iXR platform is an intelligent infrastructure layer for deployment, content management, integrations, and secure access, ISO 27001, GDPR, and HIPAA certified. ### Team Breakdown - Management Team (3) - PMO (3) - HR Team (2) - Marketing Team (3) - Art Team (8) - Engineering Team & DevOps (16) - Automation & AI Agents Team (7) - QA Team (4) - Design & Creative (2) - Information Security (1) ### Tools and Technology - AWS - Azure - Google Cloud Platform - Grafana - Slack - Google Meet - Discord - Jira - Google Drive - Confluence - Figma - BambooHR ### Commonly Asked Questions **What AI, XR, robotics and simulation solutions does Lucid Reality Labs build?** Lucid Reality Labs develops enterprise AI, XR, digital twin, and simulation systems for organizations where accuracy, scalability, and operational reliability are critical. We help enterprises transform Standard Operating Procedures, complex workflows, products, and real-world environments into immersive, repeatable training and simulation systems that allow teams to gain hands-on experience quickly, safely, and at scale. Our solutions are designed for high-impact use cases across healthcare, life sciences, manufacturing, aerospace, automotive, robotics, and robotics-related workflows. By combining AI-powered simulations, digital twins, scenario generation, AI agents, analytics dashboards, and multi-user real-time 3D environments, we help organizations accelerate workforce training, improve operational readiness, validate procedures, and prepare personnel for high-stakes real-world performance. **What is your typical project process?** We follow a structured enterprise delivery process that begins with discovery, requirements alignment, and a clear understanding of the client’s operational objectives. At this stage, we analyze the relevant Standard Operating Procedures, workflows, user roles, training requirements, technical environment, integration needs, and measurable success criteria. We then define the solution architecture, user experience, simulation logic, technology stack, data and analytics approach, security requirements, deployment strategy, and implementation roadmap. This is followed by prototyping, iterative development, testing, validation, deployment, and post-launch optimization to ensure the system is technically robust, operationally relevant, scalable, and aligned with measurable business outcomes. **How do you approach pricing and project budgets?** Our pricing approach is based on structured project scoping, technical complexity, and the measurable business value each system is expected to deliver. For enterprise AI, XR, digital twin, and simulation projects, budgets depend on factors such as solution scope, target platforms, simulation fidelity, AI capabilities, analytics requirements, content volume, system integrations, security and compliance needs, deployment environment, and scalability requirements. For complex or innovation-driven projects, we often recommend starting with a discovery phase, prototype, or clearly defined MVP. This helps validate the solution architecture, clarify technical and operational requirements, define a realistic budget and implementation roadmap, reduce delivery risk, and ensure investment is aligned with measurable operational and business outcomes. **How do you ensure quality, security, and enterprise readiness?** We follow structured quality assurance, testing, validation, and deployment readiness processes designed for enterprise, healthcare, life sciences, manufacturing, aerospace, and other regulated or operationally complex environments. Our approach covers performance, scalability, usability, simulation accuracy, secure deployment, analytics, system integrations, and long-term maintainability. As an ISO 27001-certified company working in line with GDPR and HIPAA requirements, we prioritize data protection, information security, access control, reliability, and operational continuity throughout the solution lifecycle. This helps ensure that our AI, XR, digital twin, and simulation systems are ready for enterprise deployment, integration, and ongoing use at scale. **Can your solutions integrate with existing enterprise systems?** Yes. We design AI-powered XR, digital twin, simulation, and operational intelligence systems that integrate with existing enterprise environments, including learning management systems, enterprise resource planning platforms, analytics tools, workflow management systems, knowledge bases, internal APIs, and other business-critical applications. We help organizations transform Standard Operating Procedures, documented processes, operational knowledge, and complex workflows into AI-assisted training, simulation, and digital twin environments. By incorporating spatial context, process logic, equipment behavior, real-world operational conditions, and enterprise data, our systems support workforce training, process validation, robotics-related use cases, operational readiness, and scalable knowledge transfer. ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 40 - Overall Review Rating: 5.0 Last Updated: 2026-06-04T04:04:40Z ### Business Entity - Business Entity Name: Lucid Reality Labs LLC - Jurisdiction of Formation: Florida - Date of Formation: October 17, 2019 - Status: Active - Last Updated: October 16, 2020 - ID: L19000261591 ### Credit Report Results - International Credit Risk Assessment: Moderate Risk - Source: Creditsafe - Last Updated: October 16, 2020 ## Locations (7) ### Miami, FL (Headquarters) - 276 NE 60th Street, Miami, FL 33137 - Miami, FL 33137 - United States - 10 - 15 employees - Phone: +17863295577 ### Singapore, Singapore - 7 Straits View, Marina One East Tower - Singapore 018936 - Singapore - 10 - 15 employees - Phone: +6598569950 ### London, England - 15 Bishopsgate - London EC2N 3AR - England - 10 - 15 employees - Phone: +447459657030 ### New York, NY - 136 Madison Avenue - New York, NY 10016 - United States - 10 - 15 employees - Phone: +12565292315 ### Los Angeles, CA - 515 Flower Street - Los Angeles, CA 90071 - United States - 10 - 15 employees - Phone: +17035014308 ### Riyadh, Saudi Arabia - King Abdullah Road - Riyadh 12271 - Saudi Arabia - 10 - 15 employees ### Dubai, United Arab Emirates - Trade Center St - Dubai - United Arab Emirates - 10 - 15 employees ## Connections - Phil Kelly (Harvard MedTech) - Sejal sharma (KOLI Infotech Pvt. Ltd.) - Annick Deblauwe (Medtronic) - Ignacio Segura (Roci Group LLC) - Derek Reece (Stunt performer/Entertainment Industry) ## Contact Lucid Reality Labs [Send a message](https://clutch.co/profile/lucid-reality-labs) ### Connect on Social - [LinkedIn](http://www.linkedin.com/company/lucid-reality-labs) - [Facebook](https://www.facebook.com/lucidrealitylabs) - [X](https://twitter.com/lucidrealitylab) - [Instagram](https://www.instagram.com/lucid.reality.labs/)