Lucid Reality Labs

BACKGROUND

Introduce your business and what you do there.

I’m a senior product manager at a public safety technology company building a VR product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We needed to develop a mixed reality (MR) prototype. We wanted to explore the use of MR technology and see if it would perform at the quality we needed to build something for our customers.

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs developed an MR prototype for us. It was a prototyping effort to evaluate the technology. We provided Lucid Reality Labs with detailed requirements, and they came back with a tentative project schedule. They developed the prototype in Unity and delivered it in biweekly sprints. The team delivered versions of the prototype so that we could give feedback and reevaluate the priorities. Throughout the process, we gave the team feedback until they delivered the final prototype.

What is the team composition?

We worked with a senior Unity developer, a Unity developer, a 3D animator, and a project manager. A technical lead, Willy, was also very involved in the project and joined all of our meetings.

How did you come to work with Lucid Reality Labs?

I found them on Clutch. I had worked with them previously when I was at another company, which is when I found them. I chose them due to their technical expertise and the other products they had worked on; I was impressed by the quality of their work and the structure of the team. We were looking for some flexibility because it was a prototype, and their proposal accounted for that really well compared to others that we looked at.

How much have you invested with them?

We spent about $100,000.

What is the status of this engagement?

We worked together from August–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lucid Reality Labs’ work met our expectations. Since this was a prototype development, we never planned to release it to users, so we don't have quantitative metrics.

How did Lucid Reality Labs perform from a project management standpoint?

They delivered the work on time and on budget. We had some requirements that we didn't expect to fit into the project, and Lucid Reality Labs was able to complete most of them while being ahead of schedule. We communicated via Slack and phone calls and met weekly. They managed the project using Jira and shared an export of their work, the sprint, and task details with me weekly.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’d like to give a shout-out to Willy, who worked really closely with us.

What did you find most impressive about them?

They were very flexible and adapted to our needs.

Are there any areas they could improve?

There was nothing they needed to improve; the engagement went really well.

Do you have any advice for potential customers?

Communicate any ideas or changes that you're unsure they can incorporate into the product that you’re developing because Lucid Reality Labs is really flexible. There were times when I thought they wouldn’t be able to do something, but I brought it up, and they made it work.

BACKGROUND

Introduce your business and what you do there.

I’m the worldwide manager of communications for a medical devices company's product line.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We reached out to Lucid Reality Labs to produce a promotional video. We had an existing video that we needed to update to show the functionality of our instruments.

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs helped us with video production. We had a kickoff call to discuss the project's scope and deliverables. We provided the team with materials and instructions on what we needed to update on the video. Lucid Reality Labs returned to ensure the scope of work was correct and then moved forward to update the video. We had several rounds of additional edits and Lucid Reality Labs delivered a five-minute video with 3D animations.

What is the team composition?

We worked with four teammates overall. Tatiana was on the kickoff call, and Alex was our day-to-day contact. We also worked with one or two creative teammates who designed the video.

How did you come to work with Lucid Reality Labs?

Lucid Reality Labs was an internal referral. The team was already working with our lab automation team on the VR technology they use, who referred our communications department to Lucid Reality Labs.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from April–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used this video as part of our promotional tactics that reached up to 30 affiliates worldwide. The final video exceeded our expectations, and we were very impressed overall. Lucid Reality Labs made a lot of suggestions that enhanced the quality of the video beyond what we thought we could do.

How did Lucid Reality Labs perform from a project management standpoint?

Lucid Reality Labs delivered work on time and within budget. The team came in at an exceptionally low cost and was very affordable. Lucid Reality Labs' communication was efficient via phone calls, emails, and Google Meet. We collaborated via Google Drive. 

What did you find most impressive about them?

Lucid Reality Labs delivered an even better product than we envisioned.

Are there any areas they could improve?

I can't think of any areas for improvement for the team.

Do you have any advice for potential customers?

I highly recommend working with Lucid Reality Labs because they have a fantastic creative team, and what they did for the cost was excellent.

BACKGROUND

Introduce your business and what you do there.

I'm the head of the anesthesiology department at the University Hospital of Lausanne, Switzerland (CHUV).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We were trying to bring innovation in the field of education for physicians, doctors, and anesthesiologists using VR.

SOLUTION

What was the scope of their involvement?

Initially, I provided Lucid Reality Labs with some idea of my needs, as well as with 2–3 clinical scenarios for what we needed. The team has worked on these scenarios to design and develop the solution. This solution uses VR and custom software tailored for VR headsets. Since the launch, Lucid Reality Labs has worked on the feedback I provide to continuously improve the solution.

What is the team composition?

We’ve worked with around 5–6 teammates from Lucid Reality Labs.

How did you come to work with Lucid Reality Labs?

I found them online.

How much have you invested with them?

We've spent between $40,000–$80,000.

What is the status of this engagement?

We've been working together since 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The solution designed by Lucid Reality Labs has generated a change in the practice for users, challenging my team and making them aware that innovation can actually have an effect on human problem management. Overall, they've been above expectations.

How did Lucid Reality Labs perform from a project management standpoint?

They've delivered on time and on budget.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Alex (Founder & CEO) has been instrumental, as he has always followed up on the project very closely.

What did you find most impressive about them?

Throughout the project, Lucid Reality Labs has provided some interesting ideas on how we can improve the solution. These ideas have come from their own background, as these have been ideas I didn't have before.

Are there any areas they could improve?

There's nothing Lucid Reality Labs could improve on. I'm very happy with them, and every time I have an issue, I call Alex. He's very reactive and helps me find a solution within his team.

Do you have any advice for future clients of theirs?

I recommend working with Alex. He'll be instrumental in finding the right solution and the right people for your project. Talk to Alex and make sure he understands your needs.

BACKGROUND

Please describe your company and position.

I am the Senior Research Associate of Doxy.me Inc.

Describe what your company does in a single sentence.

Telemedicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Help us navigate and set parameters on goals for a VR project.
• Deliver an elegant, simple, user-friendly, multi-user VR experience for our customers.
• Keep us grounded and informed throughout the process and its many changes in direction.

SOLUTION

How did you find Lucid Reality Labs?

• Online Search
• Referral

Why did you select Lucid Reality Labs over others?

• High ratings
• Great culture fit
• Outstanding record and success in relevant areas to our project

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Lucid Reality Labs team worked with us across 5 key delivery phases:

1. Discovery phase, to set the parameters of the project based on our preliminary ideation. 
2. Delivery of a minimally viable product, so we can test feasibility with end-users. 
3. Major content additions to meet the specifications of our project. 
4. Iterative improvements to UX/UI, implementation of some third party extensions, and finalization of the VR environment. 
5. Technical and back-end work to prepare for final handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The 5 delivery phases previously described.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lucid Reality Labs team has been consistently ahead of schedule. In the one case where they needed more time to work on something, they let us know far in advance and explained in detail why it was the case. They provided regular updates via emailed progress reports, and constant communication via instant messaging. Overall, the Lucid team has been unusually communicative and clear!

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their diverse experience was incredibly valuable, especially during the discovery phase as our team was inexperienced in VR development and uncertain about options and directions. Lucid's team was clear from the beginning that anything is technically possible, but they would nudge us towards choices that made the most sense for our project goals and scope. We felt very understood and handled with care throughout the whole process.

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

Very minor: using premade assets could have simplified a tiny part of the project. We were not really aware this was an option until later. Once we discussed it with Lucid, this ended up working well for our project.

BACKGROUND

Introduce your business and what you do there.

I am the international medical science liaison-EMEA for a medical device company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We were running a lot of educational activities to show the impact of our technology on lung diseases. We were looking to hire a company that had good experience with 3D visualization or AR and brought Lucid Reality Labs in for VR development. 

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs was responsible for developing the technology to show the impact of our medical device in a 3D VR format. One of our goals with this version was to keep everything simple because we plan to add advancements down the line. We gave their team clinical studies and the data we wanted to visualize, and they devised how to imagine it. 

What is the team composition?

We primarily worked with a project manager. 

How did you come to work with Lucid Reality Labs?

I had worked with Lucid Reality Labs previously. We knew they had a good reputation for working with and understanding medical devices, so we contacted them. 

What is the status of this engagement?

We worked together between August–October 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve tested the technology at a few events, and people have responded positively to it. It is a good way of visualizing our data; we think they did a great job. 

How did Lucid Reality Labs perform from a project management standpoint?

Lucid Reality Labs supplied strong project management throughout the engagement. We communicated via Zoom, Microsoft Teams, and emails. 

What did you find most impressive about them?

We think they’re a great company and were impressed with their knowledge regarding our industry. We also appreciated that they were approachable and worked quickly. Lucid Reality Labs was an innovative company that brought creative ideas to the table. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Debrief Lucid Reality Labs’ team on what you need and your expected outcome. The more you prepare and give them, the more innovative they can be. 

BACKGROUND

Please describe your company and position.

I am the CEO of Acolar Inc

Describe what your company does in a single sentence.

Accelerate and sustain the adoption of Agile Best practices by bringing theoretical concepts to life through XR.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Deliver a proof of concept that demonstrates the ability of XR to accelerate learning of Agile concepts.
• Deliver a proof of concept that demonstrates how using VR can sustain behaveriol change.
• Deliver a proof of concept that up levels the quality of collaboration across multiple agile teams
• Deliver a proof of concept that augments existing 2D tools and bi-directionally share information.

SOLUTION

How did you find Lucid Reality Labs?

Online Search

Why did you select Lucid Reality Labs over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have done 2 projects with Lucid Reality Labs so far and hope to do a third soon. Project 1 in 2020 The first project delivered a POC to validate a hypothesis:

• Elevator statement: For Agile facilitators, coaches, and teams Who struggle to facilitate virtual planning sessions, engage remote learners or collaborate virtually The Immersive, Emergent Learning, and Collaboration Oasis or IELCO provides an intuitive, immersed environment/ecosystem/world of mixed reality, that entices the senses and sparks curiosity with focused learning and collaboration experiences. Unlike the existing, uninspired, and antiquated tools that disengage and fatigue both learner and facilitator.
• Problem statements : Collaboration across locations for Agile teams is essential but very challenging and draining. Coaching and educating virtually is time-consuming and ineffective. Existing solutions are antiquated and an ineffective hodgepodge of tools and sticky notes which leaves the learner, facilitator, and collaborator disengaged and fatigued.
• The deliverables included a VR application that allows for: Participants are able to join a shared VR/MR session Participants can select from the below 4 places where to go : - Value stream area - Sizing area - Backlog area - Planning area Participants can add new items and manipulate them.

Project 2 in 2022 The second project, done 2 years later detailed the Discovery phase for a MVP, advancing and uplevelling the original POC. Deliverables included the below:

1. Solution components
2. The list of main features (epics)
3. Environment Style concept
4. Lo-fi mock-ups for key user workflows based on the list of features
5. Mood board for UI
6. Estimations for main features and art
7. Mockup of user experience. (video demonstration, story boards)
8. Tech risks and assumptions list

The third project for which I am raising funds, will be to build out the MVP and launch on the Apple and Oculus stores. Exciting !

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They created an VR app I could use to get customer feedback. They developed beautiful designs and artwork I have used to create product and sales videos with. They negotiated a fair price and schedule that fit my parameters.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In both cases they assigned a passionate project manager that immediately built a great rapport with me. Communication was quick and always done with 24 hours. We pivoted to a more agile process which meant it truly was collaborative and iterative. Deliverables were always delivered on time and as per expectations.

They managed expectations very well and brought in experts from the team as needed. I loved the design process and meeting all the very talented team members. They ensured they team had all the expertise needed to delivered the product end to end with an extremely high polish and quality. I thoroughly enjoyed the process.

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everybody in the team, including the CTO and CEO, was just as passionate about the project as I was. That was an amazing, invigorating experience!

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

My projects were done very efficiently and effectively. They go above and beyond to meet my needs.

BACKGROUND

Introduce your business and what you do there? 

European Marketing Manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We needed to have a mobile app developed for healthcare professionals.

SOLUTION

What was the scope of their involvement?

We explained the overall need and how we were seeing the navigation into the app and the functionalities. The app is intended to support clinicians when they are screening newborns to detect risk of congenital heart defect, by calculating a score according to a clinical protocol and display the result. It would also notify the clinician when one of the tests has to be performed again, and when.

Lucid was also able to directly speak with our IT department with regards to the technical side of the project and data privacy, and adapt to our corporate imperatives.

What is the team composition?

We’ve worked with four people, mainly project managers. Recently, there have been some changes in team members.

How did you come to work with Lucid Reality Labs?

A colleague recommended Lucid Reality Labs after an extremely successful project with their team.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We began working together around March 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had great feedback internally, and the team has been helpful in guiding us through our first app development project. Overall, I’m extremely satisfied with their services.

How did Lucid Reality Labs perform from a project management perspective?

We have a collaborative engagement and everyone’s roles and responsibilities are clear. Lucid Reality Labs is responsive and we appreciate their straightforward communication style. We typically communicate through email and have weekly calls when needed. On project management tools, we use Figma and TestFlight to review and comment on their development and design work.

What did you find most impressive about them? 

I like that Lucid Reality Labs is not a huge company. Their team is easy to work with, and they’re engaged, committed, and reactive. Above all, they've adapted well to our working style.

Are there any areas they could improve?

No, they have no areas to improve.

Do you have any advice for potential customers?

Be specific about your wants and needs. If you do that, Lucid Reality Labs will help you turn your ideas into reality.

BACKGROUND

Introduce your business and what you do there.

I’m a Public Affairs Partner at Roche Products Ltd., a global biopharmaceutical company. My work involves engaging with policymakers to help enhance the healthcare system, and working with patient groups to support and partner with them, and bring their voice into the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We are focused on raising awareness about the importance of eye health among politicians. It’s not something that gets a lot of noise, yet it’s so central and pivotal to everyday life and human experience. 

As part of our drive to raise awareness of the challenges in eye health and drive policy changes that we and our patient group partners wanted to see, we needed someone to build a tool for us that helps people understand what it was like to have an eye condition. We wanted to leave an impact and create memorable experiences for people. We also needed guidance as to which technology (VR, MR, AR) may best fit our needs.

SOLUTION

What was the scope of their involvement?

Lucid created a combination of products for us. Our main product was a headset that created a mixed reality experience of what it was like to have an eye condition.  

We gave Lucid a list of symptoms and videos showing what it is like to have these conditions, so they knew what we wanted to recreate visually, and we designed an interactive experience for users using this tool. 

The products are already completed, but we have Lucid’s support until next year if any issues arise.

What is the team composition?

We communicated directly with Alex (CEO) and Alyona (Project Manager). Ivan (Lead Technical Consultant) and a larger team worked on the software.

How did you come to work with Lucid Reality Labs?

I had never done this kind of project before, so I went to Google and I found Lucid through a listing on Clutch. I checked out their website along with other providers, and we narrowed our choices to three vendors. 

We talked to all of them to pitch, and we initially awarded the project to a company we had worked with before who understood how pharmaceutical companies and our approval processes for compliance work. We eventually ended up going back to Lucid, and we explained the project and our situation. They agreed to take on the project, and I’m pleased that we went back to them — I wish we had chosen them earlier. 

One of the reasons we shortlisted Lucid was their impressive website. There was a particular video there that showed a virtual patient being intubated. I found it appealing, very engaging, and being medical it seemed relevant to what we may want. In addition to this, the calibre of the clients on their site added to their credibility.

What is the status of this engagement?

This was a one off project which lasted from July–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t have any quantitative metrics in mind for this project, other than it being completed by the deadline and having a tool to use at our event. However, I can share feedback from our disease awareness event for policymakers: 

The first thing people wanted to try as soon as they came into the room was our headset and they were encouraging their colleagues to try the tool as they were impressed by it. Everyone who tried our tool felt what people with eye disease go through, most of them commented on how disorienting or horrible it must be, and asked what they could do to help. Many of the tweets from attendees featured comments or photos of them trying out the experience with the headset on. The tool drew people in, created a memorable experience, and got across what it was like to have these conditions. The response from attendees to the tool and the engagement it drove exceeded my expectations.

Additionally, we had patient groups that we were working with on the event, and they were so impressed by the headset, they even asked to borrow the headset for their events - we consider that a huge endorsement of Lucid’s work.

How did Lucid Reality Labs perform from a project management standpoint?

Lucid were amazing at project management. They were responsive, and we felt like we were their only clients. We are in different time zones but they would get back to us quickly even outside of their business hours, usually providing responses within minutes.

We set up a group chat on instant messenger, and that was our main way of communicating. Outside of that, we had emails and standing weekly calls for half an hour to raise issues and check in on progress. 

They were determined to meet our deadline — they worked late and weekends to try and make things happen. Every time there was a challenge, they were transparent and kept us informed. There was a point where we were ready to give up and move to a back up mobile app solution, but Lucid pushed through and even flew over a replacement headset from Ukraine to London, and they didn’t charge us for the flight and transportation. Had they not done that, and we just went with the mobile application, I know we wouldn’t have achieved the same impact. The key thing about the headset was eye tracking, and that truly got across what happens when you have an eye condition: the visual disturbances follow wherever you look. 

Lucid far exceeded my expectations, and they were fantastic to work with. They would be my first choice if we had any similar projects, and I would easily recommend them to anybody.

What did you find most impressive about them?

They were determined and responsive. Unlike other providers, they took the time to understand our brief and what we were trying to create. Additionally, they were determined to deliver even when we were ready to give up.

Are there any areas they could improve?

Nothing significant.

Do you have any advice for potential customers?

Be clear at the outset about how you want them to work with you and behaviours you'd like to see. Be explicit that you want honesty and transparency; at least if you have that, you can plan accordingly as any issues come up rather than being told what problems there were when the project is done or deadlines aren't met and you're not quite happy. Sometimes providers may hide these challenges until later, unless they know you want to hear them.

BACKGROUND

Please describe your company and your position there.

I am the Worldwide Sr. Product Manager for Hemostasis Laboratory Automation, responsible for managing the world’s largest Hemostasis workcell installation base, which features the industry-leading testing system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lucid Reality Labs, and what were your goals?

The equipment used in Laboratory Automation is significantly larger than standalone testing equipment so space visualization can be a challenge. The application enhances the experience for our customers by showing them the custom designed solutions proposed by our workflow specialists, so they can easily envision the space and how their workflows will be optimized in the future.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and shortlisted developers based on positive customer reviews. After interviewing, we ultimately chose Lucid Reality Labs as they incorporated our needs the best into their proposal, were the most detail oriented and provided a very competitive estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

A VR app has been developed from scratch based on our inputs on what works best in the 2D and 3D software we use today. We established a multi-phase approach with key milestones in each. Examples as well as 3D CAD models were provided to the technical team to develop so far 27 main modules, 40 accessories and 6 main structural components in our first Phase which we are now currently testing prior to entering into the 2nd phase and adding additional components and functionality based on test feedback.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact has been with the Project Manager who has been extremely professional and well organized, she facilitates calls when necessary with the development team as well as integrating other individuals for troubleshooting when appropriate. Additionally we have had contact with CEO, CTO & COO during the process for various touch points in contracting and gauging our satisfaction through development.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently in the testing phase of our 1st of 3 phases of development, however have shared internally with our organization. The feedback has been extremely positive thus far, the quality of the renderings and the VR experience is impressive. Our marketing and sales teams are anxiously awaiting the release to begin work with our clients.

Describe their project management style, including communication tools and timeliness.

We have a regular cadence of video calls with the project manager, and schedule as needed through the development for questions and feedback. Communication is mainly through email and these scheduled calls on zoom.

What did you find most impressive or unique about this company?

The team is highly professional and responsive, the deliverable is of a very high quality as well, we have been very satisfied with the process and work thus far.

Are there any areas for improvement or something they could have done differently?

The only recommendation is around testing, but the availability of devices due to back orders has been a challenge for both of our organizations. Their communication and deliverables' quality have been excellent.