Lucid Reality Labs

BACKGROUND

Introduce your business and what you do there.

We are a digital agency specializing in digital experiences based in augmented and virtual reality applications. We also do a lot of 3D animations and virtual exhibition applications. I am the general manager and founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We had a request for a special kind of technology module for an augmented reality application. The app itself serves as a kind of tinder for car rims, where you can point your camera at your car and the application will layer new rims on top of your existing rims to help you visualize how they will look.

SOLUTION

What was the scope of their involvement?

The component that their team built was the automatic rim detection so that you do not have to manually designate the position and size of your car’s rims within the camera frame. It was based off of a tracking model with analytics to detect car rims in 3D space, so we used an AR kit on iOS technology, based on the framework from Unity 3D.

What was the team composition?

I’m not exactly sure how many of their team members were working behind the scenes, but as far as the ones I interacted with there were a few project managers and as many as 4–5 coders depending on the part of the project.

How did you come to work with Lucid Reality Labs?

We screened a few companies on Upwork, and Lucid Reality impressed us the most with their proposal and early interviews. We were convinced that they had the capabilities to handle most of the development independently of us giving them every direction for each individual milestone.

How much have you invested with them?

In total, we spent around $13,000–$14,000.

What is the status of this engagement?

The project ran from August 2019–January 2020, but we have continued to make periodic changes as needed since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The code itself that they delivered to us was very well written and passed all of the tests that we used to evaluate it, which is quite rare for third-party work. Throughout the process, they provided consistent updates via images and screen captures of their work without us even having to ask them for updates, which made it much easier to track all of our projects.

How did Lucid Reality Labs perform from a project management standpoint?

Their communication between the teams of developers was excellent. Usually, when you have a question about the status or a specific feature in the product, the response from them takes about 15-20 minutes, whether it’s coming from a developer or one of their executives.

What did you find most impressive about them?

Last week I got a request from of our programmers explaining an issue with the component that was impeding an upgrade we wanted to make. Our team took that to their team, and two hours later everything was sorted out and we were able to make the update without any additional cost.

Their service is incredible and really demonstrates the level of commitment that they have to their customers. Not only that, however, but they have an incredible depth of technical understanding in this area. Their combination of technical skill and dedication made it incredibly enjoyable to work with them.

Are there any areas they could improve?

I really don’t have any complaints; we are very happy with them and plan to bring them on again as soon as we have another project.

BACKGROUND

Please describe your company and your position there.

We are a global leader in medical technology, services, and solutions. We collaborate with others to take on healthcare's greatest challenges.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lucid Reality Labs?

For our innovative technology for hysteroscopic procedures, Lucid Reality Labs developed a procedure simulation in 3D.

What were your goals for this project?

The goal was to showcase the value of our technology and demonstrate the simplicity and safety. We are using this tool at congresses and workshops. Right now we are working on some exciting extensions of the existing modules, which will enable us to even go one step further and use it for training.

SOLUTION

How did you select this vendor?

I have seen the amazing procedure simulation that Lucid Reality Labs have created for another Medtronic business unit. And I immediately knew: this is the way to go!

Describe the project and the services they provided in detail.

Lucid Reality Labs developed a simulation of two different hysteroscopic procedures in 3D. This interactive tool offers the opportunity to get familiar with our equipment, and learn the technique to remove pathologies. It is very realistic, and we get excellent feedback from everyone trying it.

What was the team composition?

Within Medtronic, 2 people were directly involved in the procedure development. And we also got support from our customers: We wanted to make sure that the simulation is as realistic as possible, so Lucid Reality Labs and our team spent two days in a hospital, studying the procedure setup and every single step.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

When the surgeon, who initially invented our product portfolio 15 years ago, sat down to try the VR simulation, and was more than impressed by this tool, we knew that we had accomplished something meaningful. It´s an excellent way to draw more attention to our booth, start conversations with potential new customers, and explain the value of our technology not only through words, but through a realistic and playful experience. We immediately received lots of requests for other Gyn events wordwide, which shows how much interest we could generate.

How was project management arranged and how effective was it?

When Lucid Reality Labs presented their plans and timeline in the beginning, I thought it was very ambitious. But they kept their promises.

What did you find most impressive about this company?

From the first conversation until the final product it took less than seven months, which is very impressive, especially when you consider that they didn´t have any expertise in gynecology in the beginning. I 100% trust them, because they did not only stick to their ambitious timeline, but they also have a deep understanding of how human beings think, learn, work and have fun. They are able to combine all of that, and therefor create a unique experience for our audience. The final product was much better than I had initially thought.

Are there any areas for improvement?

No areas for improvement. 5 stars and a huge "Thank you!"

BACKGROUND

Please describe your company and your position there.

Wild Dots is a software solution provider for the Real estate and FMCG industry. We leverage mainly 3D based softwares. We develop powerful digital ecosystems using cutting edge technologies like 3D visualization, service integration and data analytics so buyers and developers can reach and connect with the potential audience for faster conversion. I am a cofounder there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lucid Reality Labs?

Clean catch - A game co-developped for B&D trawling a jamaican fishing company.

What were your goals for this project?

The objective was to have a sustainability oriented VR game to raise awareness on the need to respect the ocean and have clean fishing practices.

SOLUTION

How did you select this vendor?

We've found LRL through review of services and portfolio and peers benchmarking.

Describe the project and the services they provided in detail.

They helped us design the game End 2 End by providing expertise in creating the VR environment and tailoring it to our needs. They'have developped across several sprints for a total of 2 months of work.

What was the team composition?

CTO + 2 developpers from LRL

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The game had great reception towards the audience and won an award at the Expo JA for best user experience.

How was project management arranged and how effective was it?

Project management was very smooth. The team was on top of the timings and deadlines and always delivered on time and in quality.

What did you find most impressive about this company?

Their openness to make it work and to work as one team versus setting up client / vendor barriers. We had access to the full team and could really feel their implications on the project.

Are there any areas for improvement?

Not that i can think of.

BACKGROUND

Please describe your company and your position there.

I am Emerging Market Marketing at Medtronic as one of the largest medical device companies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lucid Reality Labs?

For Augmented reality, Designing New App to support education and automation to mange newborn patients

What were your goals for this project?

Increasing education for healthcare professionals and optimizing workflow for screening critical congenital heart disease immediately after the birth to improve patient safety and reduce mortality and morbidity

SOLUTION

How did you select this vendor?

we discussed our projects with Lucid Team and they came up with very creative ideas and quick response to our needs.

Describe the project in detail.

This App can capture Pulse Oximetery details from the monitors and automatically measure the risk of critical congenital heart disease. Before this App, everything was done manually and it was time consuming and also not very consistent among nurses. This App is Easy, Smart & Consistent platform to screen newborns

What was the team composition?

Project Lead, IT Lead, IT Specialist & Support Team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received very good feedbacks from clinicians and our internal team and this is one of our innovation to bring patient safety into hands of healthcare professional at the touch of the button

How effective was the workflow between your team and theirs?

Great Teamwork, Very Fast Response. Lucid Team is professional, Reliable, committed and Creative

What did you find most impressive about this company?

Creativity & Reliability and understanding our needs very quickly

Are there any areas for improvement?

They need to keep doing this way and we definitely use their services for upcoming proejects

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a beauty platform. Customers can try on makeup products virtually before purchasing. We also help customers find the right products by allowing them to upload images of the final look they want.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Lucid Realty Labs?

Prior to working with them, we worked with another developer. However, it wasn’t working out so we wanted to find a new vendor.

SOLUTION

What was the scope of their involvement?

They picked up where the precious vendor left off. Their team fixed the previous vendor’s work and completed the development for the augmented reality features I mentioned above. They also helped improve our suggestions algorithm. 

What is the team composition?

I worked with a team of five people including the project manager, CEO, and QA person. 

How did you come to work with Lucid Realty Labs?

I was looking for developers using a few different online platforms. A lot of vendors were claiming that they had the knowledge and skills, but couldn’t prove their expertise. On the other hand, Lucid Reality Labs showed us examples of their work and answered my technical questions clearly. 

What is the status of this engagement?

I’ve been working with them since May 2020, and our work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I think the general quality of their work is really good. They exceeded my expectations and made things very easy for me. They’ve set up the platform so it’s easy for me to access myself even though I’m not a technical person. 

How did Lucid Realty Labs perform from a project management standpoint?

Although we’ve only worked together for a month and a half, they’ve delivered on time and been very responsive so far. We have weekly project calls, and they respond to my messages within a few hours. 

What did you find most impressive about them?

I appreciate that they’re trying to help me solve the problem and find the best solution. They provide insight on the beauty industry as well. I think they genuinely want to see their clients succeed. 

Are there any areas they could improve?

No, in my experience they’re close to perfect. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Technodramatists, a theatre and tech company. We take emerging technologies like AR to create tools and productions for the use of live performances for theatre, concerts, comedy, and so on.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

Our team ran into some difficulties we couldn’t service on our own, so we partnered with Lucid Reality Labs to help solve those problems and create our application.

SOLUTION

What was the scope of their involvement?
They handle our AR development efforts. We were building an app that’d do facial and motion capture for live performances. Basically, it’d allow people to control avatars with facial movements in real-time as they perform. Their team used ARKit for development.

What is the team composition?

There are about 4–5 team members overall, but we work with 2–3 individuals on a regular basis.

How did you come to work with Lucid Reality Labs?

I found them on Upwork. They had a certain degree of professionalism that I liked. What’s more, they saw what our problem was, scoped out a solution, and presented a strong proposal.

What is the status of this engagement?

Our partnership began in February 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The final application worked beautifully. They’re experts at ARKit and AR development in general. The Lucid Reality Labs team is full of incredible problem solvers. All sorts of things came up throughout the project because we were still discovering details as we moved along; however, they rolled with the punches, which was really amazing.

Despite being in a different time zone, they meet deadlines and are always there to help us work through a problem. Currently, we’re working on new projects with them — there’s no better compliment than that.

How did Lucid Reality Labs perform from a project management standpoint?

Our teams have a shared Slack channel that’s organized and helpful. We also use Skype for video conferencing. It’s much easier to communicate through these channels than through back-and-forth emails because it gets us to the bottom of problems a lot faster.

I have an account manager and he has a technological specialist he works with. I often get on calls with both of them so I don’t have to translate things through our account manager. Their CTO checks in fairly regularly to make sure the project’s going smoothly and things are progressing. Once in a while, even their CEO will check in to make sure things are all right.

What did you find most impressive about them?

The UX they designed was incredible. Not to mention, they’re dealing with something they had never experienced before. Likewise, UX is not something I was an expert in so I got the opportunity to learn more about it. Their ability to match our needs through the design and UX was exemplary.

Are there any areas they could improve?

No, I’m really pleased with everything.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a mind mapping software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

The idea was to create an AR productivity app with Google’s Tango platform. After Google discontinued that platform, Lucid Reality Labs helped me move my app to emerging AR platforms that are more common today like ARCore and ARKit for iOS.

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs develops my work on the Unity platform and using C#. They have done very high-quality work developing the app and documenting their code.

What is the team composition?

We work with a minimum of six people. There are more testers behind the scenes that I don’t interface with. We transitioned through a couple of lead developers since the start, but Lucid Reality Labs managed those transitions very well.

How did you come to work with Lucid Reality Labs?

I found them on an outsourcing board like Upwork when they were just getting started as a business. I put out my project and saw hundreds of responses. I replied to everyone that expressed interest and asked them to develop a full scope of the project within a week. I would pay their developer rate for that week’s work.

Out of the avalanche of applications, only five responded to my request, and only two followed through. Lucid Reality Labs was the best of the two responses.

How much have you invested with them?

It’s easily over $200,000.

What is the status of this engagement?

I’ve been working with Lucid Reality Labs since early 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of work is great. Lucid Reality Labs is super collaborative. I come to them with ideas, and they not only understand what I ask for but also read into my intent and offer options that I didn’t think of. I definitely see the amplification effect working with their team.

How did Lucid Reality Labs perform from a project management standpoint?

They’re very flexible We use an update process that I defined, and Lucid Reality Labs has accommodated it without issue. It’s a virtual daily standup via Skype, Slack, or another messaging app. I give them a brief daily form of updates, and they’ve been great with taking that and making it a springboard for dialogue when necessary.

We used to use Trello to track milestones, but now we have Jira. I have access to the board and can easily see what Lucid Reality Labs is billing me for and what work is being done. It makes me feel confident that everything’s moving along.

What did you find most impressive about them?

Lucid Reality Labs does a great job of specifying the work they’re going to do and delivering it in weekly increments that are client-testable. That lets me see the project as it goes.

Are there any areas they could improve?

No, none come to mind right now. But if there were ever an issue, I’d bring it up and they’d address it immediately. They’re super responsive and constantly seeking to improve.

BACKGROUND

Please describe your company and position.

I am the VP of RKG Creative

Describe what your company does in a single sentence.

Production and advertising 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• create a experience for pharma client

SOLUTION

How did you find Lucid Reality Labs?

• Referral
• Clutch Site

Why did you select Lucid Reality Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Lucid Reality Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

create a VR AND AR experience for a pharma client 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The AR/VR experience delivers an impressive blend of scientific accuracy, immersive storytelling, and user-friendly design—setting a new benchmark for interactive engagement within the pharmaceutical industry. From the moment the headset is on, users are guided through a seamless journey that transforms complex medical information into intuitive, visually compelling experiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

good and timely communication and delibrables  

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

easy to work with, great expertise in the subject matter, great communication between teams.   

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

Not at all. We had a great experience.

BACKGROUND

Please describe your company and position.

I am the VP of a global hospitality company.

Describe what your company does in a single sentence.

We run a worldwide hospitality company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Near Real time visualization of guest data, in a 3D rendered environment

SOLUTION

How did you find Lucid Reality Labs?

Referral

Why did you select Lucid Reality Labs over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide 3D models of our phsical environemtns, integrate real time guest data into rendered "guest avatars, providing for remote visualizatoin of the guest experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accurate object rendering, and validated avatar motion in the rendered spaces

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alsways on time, outstanding collaboration, and extremely customer centric

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their technical competence and customer centricity.

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

Seriously, not really.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of an IT staffing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We needed their team’s development expertise.

SOLUTION

What was the scope of their involvement?

We’ve engaged Lucid Reality Labs’ team of developers as part of our freelance networks to work on a campaign. They use 8th Wall to help our members develop WebAR products for different renowned global brands. 

What is the team composition?

We work with their developers.

How did you come to work with Lucid Reality Labs?

We found their team online while looking for potential companies to onboard for this project.

What is the status of this engagement?

Our ongoing collaboration with Lucid Reality Labs started in June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve launched the campaign and got favorable results — at least 10,000 users are currently using one of the products that Lucid Reality Labs has helped us developed. I don’t have a lot of quantitative data to share, but I can say that they’ve met our business metrics.

How did Lucid Reality Labs perform from a project management standpoint?

We mainly communicate via Slack.

What did you find most impressive about them?

Lucid Reality Labs delivers quality results within our budget.

Are there any areas they could improve?

They can be more transparent with their work.