L+R

BACKGROUND

Introduce your business and what you do there.

SA Studios is a cultural lifestyle agency with offices in LA and NY. With various investments including Grind (co-working space) and an incubator for startups, SA focuses on traditional sports, eSports and video game marketing. Our key clients include MLS, Umbro, Machinima and T-Mobile.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

The business opportunity was to help T-Mobile drive foot traffic to its flagship store in Times Square, New York. The target market was residents and local workers, and not tourists. Our challenge was to create a compelling event that would lead to increased sales of phone plan activations. We organized a Clash Royale mobile eSports tournament, hosted by two well-known YouTube influencers. We targeted male teenagers and their parents. 

SOLUTION

What was the scope of their involvement?

Part of our solution was to contract L+R to create a custom photo booth that generated gifs customized with graphics similar to those found in the video game. The purpose of the photo booth was to provide added engagement at the live event, as well as creating social media assets that could be shared.

The overall scope of work for L+R was to design the physical aspects of the photo booth, (a custom stand utilizing the T-Mobile color scheme that was strong, flexible and portable), and to design the software component of the photo booth, (gif generator, UI & UX, graphic overlays and social sharing connectivity). 

L+R were responsible for ensuring all design, production and event management for the photo booth. 

What is the status of this engagement?

The duration of the project was 4 weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's performance was excellent. The physical product was well designed and the manufacturing was of high quality. The software component was bug-free. 

The event attracted over 300 customers and T-Mobile sold twice the number of phone activation plans than their average daily number. 

How did L+R perform from a project management standpoint?

L+R was timely with deliverables and was always available to help out and go the extra mile.

What did you find most impressive about L+R?

L+R has an extremely talented and creative group of hard working and reliable designers. 

BACKGROUND

Introduce your business and what you do there.

The Runthrough is a digital platform that helps fashion brands represent themselves through the press. I was the president and interim CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We needed to make a complete revamp of our UX and design, making a more creative, friendly, and easy to use version.

SOLUTION

What was the scope of their involvement?

L+R helped us do research, speak to designers and customers, and build profiles for them. L+R has also handled development for the designs they created.

How did you come to work with L+R?

I had gotten in touch with L+R's CEO through my entrepreneurship network. I was actively looking for a UX and design firm and had interviews with 3 other candidates. We had a weeklong test in order to assess their design skills and overall approach to our platform. I chose L+R based on a combination of aesthetics, approach, and presentation. L+R was able to talk to our group effectively about why they chose their particular designs. Many of the other agencies put together cookie-cutter work and didn't have much reasoning behind their choices.

How much have you invested with L+R?

The cost of our project with L+R varied based on our work, from $15,000 to $20,000 per month.

What is the status of this engagement?

We started working with L+R in May 2016. The complete overhaul of our platform was finished in August 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's work was definitely high quality. We're one of their smaller clients, but L+R spent a good amount of time making sure that we were happy with the result. We appreciated having that personal touch.

Clients have told us that our product was by far the easiest to use and most visually appealing out of all our competitors. Before our project with L+R, it was unusable.

How did L+R perform from a project management standpoint?

Project management-wise, L+R was great at hitting deadlines, delivering the results that we wanted.

What did you find most impressive about L+R?

I was surprised to see how much time L+R's CEO spent with us, given that we were a relatively small client. For small businesses and startups, L+R can provide a unique service.

Are there any areas L+R could improve?

Not that I can think of.

What tips or recommendations could you share that might increase the likelihood of success with L+R?

Clients need to be sure of what their scope is and set expectations. This will make it easier to define projects with any agency, instead of figuring out everything on the spot.

BACKGROUND

Introduce your business and what you do there.

I was the VP of marketing and communications for a global nonprofit working to unlock the ocean’s sustainable potential for the benefit of both people and the planet. The organization works to transform humanity’s relationship with the ocean from one of exploitation to one of mutual benefit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We needed to completely redevelop our website under a strict timeline to ensure it better represented our organization's mission, aligned with our brand, and functioned properly for visitors to help advance our objectives.

SOLUTION

What was the scope of their involvement?

L+R developed our website strategy, designed the sitemap, managed the redevelopment project, designed all the core page templates, developed the website, integrated necessary tools, created a user guide, and performed QA testing.

What is the team composition?

We worked with three teammates from L+R. Several other teammates supported in the background. 

How did you come to work with L+R?

Someone referred L+R to me. I chose them over other options because they were close to my geographic location, their company values aligned with ours, and I had previous experience working with them.

How much have you invested with them?

We spent $200,000–$999,999.

What is the status of this engagement?

We worked together from April 2024 to September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

L+R successfully redeveloped our website, and we received strong positive feedback from our stakeholders and external partners, and earned industry awards. We also saw an improved partner understanding of our mission and impact and improved internal alignment around our goals and focus.

How did L+R perform from a project management standpoint?

L+R delivered on time. They were flexible with our limited bandwidth and able to reprioritize specific pieces of the project so we could complete what was needed on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

L+R was collaborative and able to adapt to changing circumstances. They were understanding and brought new ideas to challenges as we encountered them. They excelled at functional design that followed best practices while maintaining creativity and a wow factor.

Are there any areas they could improve?

There’s nothing they need to improve.