Strategy + Aesthetics

L+R is a strategic design and engineering firm that solves business challenges with strategy and aesthetics.

 
$25,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2012
Show all +
Brooklyn, NY
headquaters
  • L+R Brooklyn, NY 11201
    United States
    347.709.2428

Portfolio

Key clients: 

Client highlights: Amazon, T-Mobile, Unilever, Global Citizen Festival, Nestle, GE, Bond (purchased by Newell Brands), Google, and Footlocker.

Reviews

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Logo & Web Design for Investment Firm

"We were very impressed when they spent the time to get to know us and our values."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2016 - Jan. 2017
Project summary: 

At the launch of their company, the client relied on L+R to craft a unique logo and website design that accurately depicts their values and vision for the firm.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Co-Founder, Investment Firm
 
Verified
The Review
Feedback summary: 

Working with L+R, the client was impressed by their strong project management and commitment to keeping the project on track. Their creativity shines through in the branding materials they deliver.

BACKGROUND

Introduce your business and what you do there.

We’re a new growth equity investment firm, and I’m one of the co-founders. We invest in growing vertical SaaS businesses across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We engaged with L+R for help with our branding, logo, and website design.

SOLUTION

What was the scope of their involvement?

We were just launching the company, so we were creating everything from scratch. It started with the logo. L+R interviewed us, and we talked through our values, our vision for the firm, and why we picked the name that we picked. They synthesized all that information and put together five potential logos. We talked through those options and narrowed it down. They did a little more work on the one we really liked, and we got to the final logo from there.

We did a similar process on the website itself. L+R did all the design, and they worked with another firm, Mangrove, on the backend. We now work with Mangrove directly because they’re hosting the site. If we have changes or issues, they go into the code and make necessary changes. The site is developed on WordPress.

How did you come to work with L+R?

It was a referral. One of the founders of L+R is good friends with my cousin, so we were connected that way. It was a good fit.

What is the status of this engagement?

The work began in September of 2016 and was complete in January of 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve gotten a lot of good feedback on the logo and the website. We loved working with L+R. We thought they did an awesome job. We highly recommend them to others.

How did L+R perform from a project management standpoint?

L+R was awesome. That was one of the things that impressed us. From the very start, they were very organized. They gave us a proposed timeline right off the bat, and they stuck to it. We had check-ins often. We like when we’re project managed on stuff like this, and they were great.

What did you find most impressive about L+R?

We were very impressed when they spent the time to get to know us and our values. That showed up in their creativity and what they ended up building for the logo and the website. We were very happy with that. It reflected what we hoped it would. They worked hard, delivered on time, and managed the project well. They were fun to work with, and we were very happy across all fronts.

Are there any areas L+R could improve?

There’s nothing that comes to mind right away.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    L+R set a timeline from the start and did a good job of sticking to it.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We were very happy and impressed with L+R's work.
  • 5.0 NPS
    Willing to refer
    We would absolutely recommend L+R, and we’ll likely work with them again.

Design & Manufacturing for T-Mobile Photo Booth

"L+R has an extremely talented and creative group of hard working and reliable designers."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016
Project summary: 

L+R created the physical and digital components of a custom photo booth for a T-Mobile promotional event. The features of the project included its UX/UI design, a gif generator, and a sharing functionality for social media.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Special Ops, SA Studios Global
 
Verified
The Review
Feedback summary: 

The final product delivered by L+R achieved the business goal by reaching over 300 customers and doubling T-Mobile's daily sales.

BACKGROUND

Introduce your business and what you do there.

SA Studios is a cultural lifestyle agency with offices in LA and NY. With various investments including Grind (co-working space) and an incubator for startups, SA focuses on traditional sports, eSports and video game marketing. Our key clients include MLS, Umbro, Machinima and T-Mobile.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

The business opportunity was to help T-Mobile drive foot traffic to its flagship store in Times Square, New York. The target market was residents and local workers, and not tourists. Our challenge was to create a compelling event that would lead to increased sales of phone plan activations. We organized a Clash Royale mobile eSports tournament, hosted by two well-known YouTube influencers. We targeted male teenagers and their parents. 

SOLUTION

What was the scope of their involvement?

Part of our solution was to contract L+R to create a custom photo booth that generated gifs customized with graphics similar to those found in the video game. The purpose of the photo booth was to provide added engagement at the live event, as well as creating social media assets that could be shared.

The overall scope of work for L+R was to design the physical aspects of the photo booth, (a custom stand utilizing the T-Mobile color scheme that was strong, flexible and portable), and to design the software component of the photo booth, (gif generator, UI & UX, graphic overlays and social sharing connectivity). 

L+R were responsible for ensuring all design, production and event management for the photo booth. 

What is the status of this engagement?

The duration of the project was 4 weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's performance was excellent. The physical product was well designed and the manufacturing was of high quality. The software component was bug-free. 

The event attracted over 300 customers and T-Mobile sold twice the number of phone activation plans than their average daily number. 

How did L+R perform from a project management standpoint?

L+R was timely with deliverables and was always available to help out and go the extra mile.

What did you find most impressive about L+R?

L+R has an extremely talented and creative group of hard working and reliable designers. 

5.0
Overall Score L+R is an excellent vendor. I have commissioned them on multiple projects, large and small.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    L+R appears to go above and beyond with last minute requests and aggressive timelines.
  • 5.0 Cost
    Value / within estimates
    The project was delivered on time and on budget without a fuss.
  • 5.0 Quality
    Service & deliverables
    The quality was exactly what we expected.
  • 5.0 NPS
    Willing to refer

UX and Design Revamp for Fashion Company

"Clients have told us that our product was by far the easiest to use and most visually appealing out of all our competitors."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May. 2016 - Aug. 2016
Project summary: 

L+R rebuilt the user experience/user interface scheme for a platform to make it more user-friendly and creative with the final goal of pushing more engagement and users.

The Reviewer
 
11- 50 employees
 
Greater New York City Area
Interim CEO, Fashion Company
 
Verified
The Review
Feedback summary: 

L+R has strong creative skills, and their chief executive officer is very involved in the process, which is a huge value add. The new site is easy to use and visually appealing, according to users.

BACKGROUND

Introduce your business and what you do there.

The Runthrough is a digital platform that helps fashion brands represent themselves through the press. I was the president and interim CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We needed to make a complete revamp of our UX and design, making a more creative, friendly, and easy to use version.

SOLUTION

What was the scope of their involvement?

L+R helped us do research, speak to designers and customers, and build profiles for them. L+R has also handled development for the designs they created.

How did you come to work with L+R?

I had gotten in touch with L+R's CEO through my entrepreneurship network. I was actively looking for a UX and design firm and had interviews with 3 other candidates. We had a weeklong test in order to assess their design skills and overall approach to our platform. I chose L+R based on a combination of aesthetics, approach, and presentation. L+R was able to talk to our group effectively about why they chose their particular designs. Many of the other agencies put together cookie-cutter work and didn't have much reasoning behind their choices.

How much have you invested with L+R?

The cost of our project with L+R varied based on our work, from $15,000 to $20,000 per month.

What is the status of this engagement?

We started working with L+R in May 2016. The complete overhaul of our platform was finished in August 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's work was definitely high quality. We're one of their smaller clients, but L+R spent a good amount of time making sure that we were happy with the result. We appreciated having that personal touch.

Clients have told us that our product was by far the easiest to use and most visually appealing out of all our competitors. Before our project with L+R, it was unusable.

How did L+R perform from a project management standpoint?

Project management-wise, L+R was great at hitting deadlines, delivering the results that we wanted.

What did you find most impressive about L+R?

I was surprised to see how much time L+R's CEO spent with us, given that we were a relatively small client. For small businesses and startups, L+R can provide a unique service.

Are there any areas L+R could improve?

Not that I can think of.

What tips or recommendations could you share that might increase the likelihood of success with L+R?

Clients need to be sure of what their scope is and set expectations. This will make it easier to define projects with any agency, instead of figuring out everything on the spot.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    As long as the customer can adhere to L+R's deliverables, they're great at being on time.
  • 5.0 Cost
    Value / within estimates
    L+R delivered under budget.
  • 5.0 Quality
    Service & deliverables
    We've received huge value from L+R's team.
  • 5.0 NPS
    Willing to refer
    L+R's work offers great value for smaller companies.