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Strategy + Aesthetics

5.0
7 reviews

L+R is an innovation consultancy and design studio headquartered in Brooklyn, New York. We partner with corporations, small businesses, and startups to create real value and impact with the balance of strategy and aesthetics. Our international interdisciplinary team specializes in strategic consulting, next generation mobile applications, and brand identity systems. 

 
$10,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2012
Show all +
Brooklyn, NY
headquarters
other locations
  • Carrer de Muntaner, 239
    Barcelona 08021
    Spain

Portfolio

Key clients: 

Amazon, Estée Lauder, Louis Vuitton, Google, Unilever, Hilton, Time Inc., VICE, Jammcard, Affiner, Cameo (acquired), PingMD (acquired), Bond (acquired)

Buzzfeed Father's Day

A seamless digital customer experience with BuzzFeed that mails your dad notes.

  • Digital Activation
  • UX/UI Design
  • iOS & Android

Global Citizen Festival

A festival’s mobile app evolved into the future of social activism and awareness

  • Over 1 million actions taken within the app
  • Downloaded in over 150 countries
  • Award Winner for Social Mobile App 2017 by Communicator Awards
  • Special Features: NBC, Billboard, NYT, A-Plus, Technical.ly Brooklyn

NASA Space Apps NYC

Intergalactic hackathon & conference brand promoting collaboration within space exploration

  • Featured on East Coast Main Stage Event

  • Over 25,000+ participants worldwide

  • Within 161 cities in 61 countries

Reviews

5.0
7 reviews
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Web Development for Hospitality Company

“The team was committed to delivering everything we needed.”

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Oct. 2018
Project summary: 

L+R created a microsite to help a hospitality company send handwritten notes to their franchise partners. The team assisted with a variety of tasks, including uploading different notecards to the platform.

The Reviewer
 
1,001-5,000 Employees
 
Washington, DC
Manager of Owner Experience, Hospitality Company
 
Verified
The Review
Feedback summary: 

With the new microsite, internal staff went from sending about 20 handwritten notes a month to over 100. The L+R team was very organized and prepared, effectively planning their workflow and scheduling weekly progress calls. Overall, they were a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I manage owner relations for a global hospitality franchise. Mainly, I facilitate simple and seamless interactions between our internal team members and our franchise partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We were working with Bond, a mail-marketing platform, to send handwritten notes from our team members to franchise owners. Their site proved to be a bit challenging for us to use on our own. We wanted to make the process as easy as possible for our internal staff, so we worked with L+R to create our own microsite.

SOLUTION

What was the scope of their involvement?

L+R built our microsite and completed additional ad hoc tasks like uploading different notecard options and conducting security reviews. Basically, they assisted with anything that came up during the engagement.

What is the team composition?

Ivan (Director of Engineering, L+R) was my main point of contact.

How did you come to work with L+R?

Bond recommended them.

How much have you invested with them?

We spent just under $20,000 on this project.

What is the status of this engagement?

We worked together from April–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A decent amount of our team members use the site. Before partnering with L+R, we were sending 20–30 notes a month. Now, we're sending well over 100.

How did L+R perform from a project management standpoint?

They performed really well in terms of both scheduling and planning. We set up weekly calls with their team, and they came prepared to each one. They were helpful in all aspects of their service.

What did you find most impressive about them?

Their response time was fantastic. They consistently checked in with us and followed up on unfinished tasks. The team was committed to delivering everything we needed.

Are there any areas they could improve?

No, they did a great job.

5.0
Overall Score They did a great job.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There were no delays due to their team.
  • 4.5 Cost
    Value / within estimates
    They were a bit costly, but they got the job done.
  • 4.5 Quality
    Service & deliverables
    We requested a few tweaks, but I’m happy with the quality of their work overall.
  • 5.0 NPS
    Willing to refer
    I’d definitely refer them.

Web & App Visual Design for Startup Incubator

“They really grasped our business goals, so it wasn't just about designing a good-looking product.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June - Nov. 2016
Project summary: 

Helping an in-house team with a pitch, L+R designed visual prototypes of a web and mobile application. They also assisted with the logo and the branding.

The Reviewer
 
11-50 Employees
 
New York, New York
Adam Rice
Venture Associate, Loeb Enterprises
 
Verified
The Review
Feedback summary: 

The pitch was successful and led to a joint venture partnership. L+R went above and beyond to understand and meet all needs, while their expertise and exceptional communication skills made them a go-to partner for future projects.

BACKGROUND

Introduce your business and what you do there.

I'm a venture associate at Loeb Enterprises. We start new companies internally, and right now we have about 15 companies in our office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We were pitching a large media company on a potential joint venture and we wanted to build a prototype of a website and mobile application that we would use for the pitch. We were looking for a vendor to help us.

SOLUTION

What was the scope of their involvement?

They did the visual design for a web and mobile application. We only needed the prototypes, so they didn't do a working version of the application. In addition, they did some logo and branding work for us. They understood all of our needs and the context of what we were trying to do, so it was a productive relationship.

What is the team composition?

We worked directly with Alex and Ryan, both of whom are the founding partners of L+R.

How did you come to work with L+R?

I was referred to them by a friend who had worked with them in the past. We liked their communication style and we got along with them, so we decided they'd be a great fit for us.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

We worked with them on this project between June–November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got a contract with a joint venture partner, so we accomplished what we wanted.

How did L+R perform from a project management standpoint?

They were very organized and responsive (we usually used Slack to communicate). It was a great experience and they met our deadlines.

What did you find most impressive about them?

They really grasped our business goals, so it wasn't just about designing a good-looking product.

Are there any areas they could improve?

No. I wish we had more in-person meetings, but that wasn't a big deal.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We expected some delays, but they met most of our deadlines.
  • 4.0 Cost
    Value / within estimates
    We liked the work they did, even though it was on the expensive side.
  • 5.0 Quality
    Service & deliverables
    We were happy with the product and the communication.
  • 5.0 NPS
    Willing to refer
    I've recommended them to several friends. I'm actually currently working with them again.

Web Dev for Large Cosmetics Company

“They're very knowledgeable about the most relevant industry standards.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Mar. 2018
Project summary: 

Working collaboratively with an in-house team on the creative side, L+R developed an internal microsite on a SocialChorus platform.

The Reviewer
 
10,000+ Employees
 
New York, New York
Sandy Markman
VP of Creative, Estée Lauder Companies
 
Verified
The Review
Feedback summary: 

The microsite creates an event space for an internal project and the in-house team is satisfied. L+R provided valuable recommendations and was instrumental in transitioning to a new platform, while their expertise and commitment made them a go-to partner for future projects.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of creative at Estée Lauder Companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We needed a company to help us create a microsite for a diversity event.

SOLUTION

What was the scope of their involvement?

They developed an internal microsite on a SocialChorus platform, guiding us through the entire process and executing the creative with our oversight. Initially, we wanted to do the site externally, but the technical guidelines changed and L+R was instrumental in helping us make the transition seamlessly.

What is the team composition?

We worked directly with Alex Levin (Founding Partner, L+R), who had a team underneath him.

How did you come to work with L+R?

I met Alex at a speaking engagement and learnt about his work. Over the years, we brainstormed and collaborated together, but we never worked on a specific project. When this project came up, I knew they were the perfect partners.

What is the status of this engagement?

The project lasted from January till March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did an exceptional job. They created an event space for our internal project, essentially building an app within an app.

How did L+R perform from a project management standpoint?

We mostly used email and phone to communicate. They're also currently consulting us on another project.

What did you find most impressive about them?

They're very knowledgeable about the most relevant industry standards.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They have competitive rates and can handle difficult projects.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web & iOS App Dev for Interior Design Company

“L+R are in a league of their own when it comes to high-quality work and exceptional service.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - 2018
Project summary: 

L+R assisted with the development of an e-commerce website and iOS app by designing the platforms’ frontend. In addition to building the innovating search feature, they provided guidance on backend development.

The Reviewer
 
201-500 Employees
 
New York, New York
Former Product Manager, Interior Design Company
 
Verified
The Review
Feedback summary: 

Since launching the new website and its accompanying app, online engagement has increased by 70%. Online sales have also improved at an impressive rate of 30%. L+R meticulously studied the industry and tailored their stunning designs to serve as an effective business solution.

BACKGROUND

Introduce your business and what you do there.

I was a product manager for an interior design company that sells fabric, wallpaper, and furniture to the interior design community, architects, and trade professionals. My responsibilities included building our e-commerce system and all of our internal enterprise tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

With a new tech-savvy CEO on board, the company was determined to use our brand into the 21st century. Our website was outdated, uncompelling, and unsuitable for an engaging e-commerce experience. We needed to build a new site that reflected our company’s new direction.

SOLUTION

What was the scope of their involvement?

As a B2B company, we needed an online platform to support a powerful, functional, e-commerce toolset. Our main objectives were to revamp our website and build an iOS app to fulfill our business needs. To supplement our e-commerce, we needed to develop a new algorithm and design for our innovative search, filter, search, and sort feature. We collaborated on the full concepts, feature sets, and wireframing process. They guided our in-house developer as he worked on the backend and we integrated the APIs on the website and app that they designed.

What is the team composition?

Their business lead worked with us on the scope of work, timeline, and general project management. We also kept in frequent contact with two of their brilliant designers and their equally talented tech lead.

How did you come to work with L+R?

Our CEO discovered them through a referral and decided to give them an interview. We got a sense that they were genuinely interested in working with us, especially since they offered to throw in a trial project to get a sense of their work. They also appeared to be very progressive and in-touch with the latest technologies. We felt like they would be a great fit because they didn’t seem like the company to take our requirements and spit them back out.

How much have you invested with them?

We spent more than $100,000 to develop the website and iOS app.

What is the status of this engagement?

They’ve been the company’s preferred web development agency since 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked on similar projects with larger agencies, but they never produced the amazing results that we generated with L+R. Since launching the website and iOS app, online engagement has gone up by 60–70%; the website alone has received more than 12,000 views. Comparably, the personalized shopping experience they implemented on the site has increased online sales by 30%.

How did L+R perform from a project management standpoint?

Some vendors tend to overpromise when it comes to scheduling, but L+R gave us an honest evaluation of the project and stayed true to the timeline. When our team lost focus, they worked hard to get us back on track. They also helped make the project a truly collaborative experience by keeping us involved at every stage. If we had questions, they provided thorough explanations to ensure that we knew exactly what we were paying for.

What did you find most impressive about them?

We’ve partnered with many web developers in the past, but none of them produced work as phenomenal as L+R. The platforms that we asked them to build were very comprehensive and complex, but they absorbed our business goals and built a well-designed app with cutting-edge designs. Their exceptionally talented team proved that they thrive in a collaborative environment.

Are there any areas they could improve?

L+R are in a league of their own when it comes to high-quality work and exceptional service. While there’s always room for improvement, L+R gave us no reason to criticize their work.

Do you have any advice for potential customers?

No.

5.0
Overall Score Their collaborative nature was a huge factor in the project’s success. They never hesitated to show us alternative methods to enhance our vision.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    L+R tailored their work to accommodate our business needs at a more price than their competitors who offer much less.
  • 5.0 Quality
    Service & deliverables
    All of the projects that we’ve worked on with L+R generated incredible results. They didn’t just give us what we wanted; they gave us what we needed.
  • 5.0 NPS
    Willing to refer

Logo & Web Design for Investment Firm

"We were very impressed when they spent the time to get to know us and our values."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2016 - Jan. 2017
Project summary: 

At the launch of their company, the client relied on L+R to craft a unique logo and website design that accurately depicts their values and vision for the firm.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Co-Founder, Investment Firm
 
Verified
The Review
Feedback summary: 

Working with L+R, the client was impressed by their strong project management and commitment to keeping the project on track. Their creativity shines through in the branding materials they deliver.

BACKGROUND

Introduce your business and what you do there.

We’re a new growth equity investment firm, and I’m one of the co-founders. We invest in growing vertical SaaS businesses across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We engaged with L+R for help with our branding, logo, and website design.

SOLUTION

What was the scope of their involvement?

We were just launching the company, so we were creating everything from scratch. It started with the logo. L+R interviewed us, and we talked through our values, our vision for the firm, and why we picked the name that we picked. They synthesized all that information and put together five potential logos. We talked through those options and narrowed it down. They did a little more work on the one we really liked, and we got to the final logo from there.

We did a similar process on the website itself. L+R did all the design, and they worked with another firm, Mangrove, on the backend. We now work with Mangrove directly because they’re hosting the site. If we have changes or issues, they go into the code and make necessary changes. The site is developed on WordPress.

How did you come to work with L+R?

It was a referral. One of the founders of L+R is good friends with my cousin, so we were connected that way. It was a good fit.

What is the status of this engagement?

The work began in September of 2016 and was complete in January of 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve gotten a lot of good feedback on the logo and the website. We loved working with L+R. We thought they did an awesome job. We highly recommend them to others.

How did L+R perform from a project management standpoint?

L+R was awesome. That was one of the things that impressed us. From the very start, they were very organized. They gave us a proposed timeline right off the bat, and they stuck to it. We had check-ins often. We like when we’re project managed on stuff like this, and they were great.

What did you find most impressive about L+R?

We were very impressed when they spent the time to get to know us and our values. That showed up in their creativity and what they ended up building for the logo and the website. We were very happy with that. It reflected what we hoped it would. They worked hard, delivered on time, and managed the project well. They were fun to work with, and we were very happy across all fronts.

Are there any areas L+R could improve?

There’s nothing that comes to mind right away.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    L+R set a timeline from the start and did a good job of sticking to it.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We were very happy and impressed with L+R's work.
  • 5.0 NPS
    Willing to refer
    We would absolutely recommend L+R, and we’ll likely work with them again.

Design & Manufacturing for T-Mobile Photo Booth

"L+R has an extremely talented and creative group of hard working and reliable designers."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016
Project summary: 

L+R created the physical and digital components of a custom photo booth for a T-Mobile promotional event. The features of the project included its UX/UI design, a gif generator, and a sharing functionality for social media.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Special Ops, SA Studios Global
 
Verified
The Review
Feedback summary: 

The final product delivered by L+R achieved the business goal by reaching over 300 customers and doubling T-Mobile's daily sales.

BACKGROUND

Introduce your business and what you do there.

SA Studios is a cultural lifestyle agency with offices in LA and NY. With various investments including Grind (co-working space) and an incubator for startups, SA focuses on traditional sports, eSports and video game marketing. Our key clients include MLS, Umbro, Machinima and T-Mobile.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

The business opportunity was to help T-Mobile drive foot traffic to its flagship store in Times Square, New York. The target market was residents and local workers, and not tourists. Our challenge was to create a compelling event that would lead to increased sales of phone plan activations. We organized a Clash Royale mobile eSports tournament, hosted by two well-known YouTube influencers. We targeted male teenagers and their parents. 

SOLUTION

What was the scope of their involvement?

Part of our solution was to contract L+R to create a custom photo booth that generated gifs customized with graphics similar to those found in the video game. The purpose of the photo booth was to provide added engagement at the live event, as well as creating social media assets that could be shared.

The overall scope of work for L+R was to design the physical aspects of the photo booth, (a custom stand utilizing the T-Mobile color scheme that was strong, flexible and portable), and to design the software component of the photo booth, (gif generator, UI & UX, graphic overlays and social sharing connectivity). 

L+R were responsible for ensuring all design, production and event management for the photo booth. 

What is the status of this engagement?

The duration of the project was 4 weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's performance was excellent. The physical product was well designed and the manufacturing was of high quality. The software component was bug-free. 

The event attracted over 300 customers and T-Mobile sold twice the number of phone activation plans than their average daily number. 

How did L+R perform from a project management standpoint?

L+R was timely with deliverables and was always available to help out and go the extra mile.

What did you find most impressive about L+R?

L+R has an extremely talented and creative group of hard working and reliable designers. 

5.0
Overall Score L+R is an excellent vendor. I have commissioned them on multiple projects, large and small.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    L+R appears to go above and beyond with last minute requests and aggressive timelines.
  • 5.0 Cost
    Value / within estimates
    The project was delivered on time and on budget without a fuss.
  • 5.0 Quality
    Service & deliverables
    The quality was exactly what we expected.
  • 5.0 NPS
    Willing to refer

UX and Design Revamp for Fashion Company

"Clients have told us that our product was by far the easiest to use and most visually appealing out of all our competitors."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May. 2016 - Aug. 2016
Project summary: 

L+R rebuilt the user experience/user interface scheme for a platform to make it more user-friendly and creative with the final goal of pushing more engagement and users.

The Reviewer
 
11- 50 employees
 
Greater New York City Area
Interim CEO, Fashion Company
 
Verified
The Review
Feedback summary: 

L+R has strong creative skills, and their chief executive officer is very involved in the process, which is a huge value add. The new site is easy to use and visually appealing, according to users.

BACKGROUND

Introduce your business and what you do there.

The Runthrough is a digital platform that helps fashion brands represent themselves through the press. I was the president and interim CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We needed to make a complete revamp of our UX and design, making a more creative, friendly, and easy to use version.

SOLUTION

What was the scope of their involvement?

L+R helped us do research, speak to designers and customers, and build profiles for them. L+R has also handled development for the designs they created.

How did you come to work with L+R?

I had gotten in touch with L+R's CEO through my entrepreneurship network. I was actively looking for a UX and design firm and had interviews with 3 other candidates. We had a weeklong test in order to assess their design skills and overall approach to our platform. I chose L+R based on a combination of aesthetics, approach, and presentation. L+R was able to talk to our group effectively about why they chose their particular designs. Many of the other agencies put together cookie-cutter work and didn't have much reasoning behind their choices.

How much have you invested with L+R?

The cost of our project with L+R varied based on our work, from $15,000 to $20,000 per month.

What is the status of this engagement?

We started working with L+R in May 2016. The complete overhaul of our platform was finished in August 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's work was definitely high quality. We're one of their smaller clients, but L+R spent a good amount of time making sure that we were happy with the result. We appreciated having that personal touch.

Clients have told us that our product was by far the easiest to use and most visually appealing out of all our competitors. Before our project with L+R, it was unusable.

How did L+R perform from a project management standpoint?

Project management-wise, L+R was great at hitting deadlines, delivering the results that we wanted.

What did you find most impressive about L+R?

I was surprised to see how much time L+R's CEO spent with us, given that we were a relatively small client. For small businesses and startups, L+R can provide a unique service.

Are there any areas L+R could improve?

Not that I can think of.

What tips or recommendations could you share that might increase the likelihood of success with L+R?

Clients need to be sure of what their scope is and set expectations. This will make it easier to define projects with any agency, instead of figuring out everything on the spot.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    As long as the customer can adhere to L+R's deliverables, they're great at being on time.
  • 5.0 Cost
    Value / within estimates
    L+R delivered under budget.
  • 5.0 Quality
    Service & deliverables
    We've received huge value from L+R's team.
  • 5.0 NPS
    Willing to refer
    L+R's work offers great value for smaller companies.