L+R

BACKGROUND

Introduce your business and what you do there.

The Runthrough is a digital platform that helps fashion brands represent themselves through the press. I was the president and interim CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L+R?

We needed to make a complete revamp of our UX and design, making a more creative, friendly, and easy to use version.

SOLUTION

What was the scope of their involvement?

L+R helped us do research, speak to designers and customers, and build profiles for them. L+R has also handled development for the designs they created.

How did you come to work with L+R?

I had gotten in touch with L+R's CEO through my entrepreneurship network. I was actively looking for a UX and design firm and had interviews with 3 other candidates. We had a weeklong test in order to assess their design skills and overall approach to our platform. I chose L+R based on a combination of aesthetics, approach, and presentation. L+R was able to talk to our group effectively about why they chose their particular designs. Many of the other agencies put together cookie-cutter work and didn't have much reasoning behind their choices.

How much have you invested with L+R?

The cost of our project with L+R varied based on our work, from $15,000 to $20,000 per month.

What is the status of this engagement?

We started working with L+R in May 2016. The complete overhaul of our platform was finished in August 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

L+R's work was definitely high quality. We're one of their smaller clients, but L+R spent a good amount of time making sure that we were happy with the result. We appreciated having that personal touch.

Clients have told us that our product was by far the easiest to use and most visually appealing out of all our competitors. Before our project with L+R, it was unusable.

How did L+R perform from a project management standpoint?

Project management-wise, L+R was great at hitting deadlines, delivering the results that we wanted.

What did you find most impressive about L+R?

I was surprised to see how much time L+R's CEO spent with us, given that we were a relatively small client. For small businesses and startups, L+R can provide a unique service.

Are there any areas L+R could improve?

Not that I can think of.

What tips or recommendations could you share that might increase the likelihood of success with L+R?

Clients need to be sure of what their scope is and set expectations. This will make it easier to define projects with any agency, instead of figuring out everything on the spot.