Loupe Theory

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Backbone Coffee Co. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loupe Theory?

We contacted Loupe Theory to help us develop a business strategy and figure out who we wanted to be and look like as a company. We also brought them on to handle our marketing and web design. 

SOLUTION

What was the scope of their involvement?

We contacted Max (Founder & Executive Producer) and gave Loupe Theory a brief overview of what we were looking for. From there, Loupe Theory started to help us categorize and visualize what we were trying to communicate. We’ve gone through a discovery phase to build a roadmap that is representative of the company we want to create. 

We’ve started the development phase, and Loupe Theory has brought in potential artists to create the designs we want on our coffee bags. They’ve also provided us a web designer to start outlining the website. 

So far, Loupe Theory has delivered a mission and vision statement and conducted competitor analysis. They’ve also developed a content calendar and assisted us with social media management. We’re currently designing the website and deciding the final touches on the logo and color scheme.  

What is the team composition?

Our primary contact is Max. 

How did you come to work with Loupe Theory?

We found Loupe Theory through a referral. 

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working together in May 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any metrics because we haven’t launched yet. However, we have been thrilled with the quality of work that they have provided. Everything that Loupe Theory has created has been above and beyond our expectations. We would not be where we are without their assistance. 

How did Loupe Theory perform from a project management standpoint?

Loupe Theory has hit most of the deadlines, and they have stayed within budget for everything in their control. The web design phase has been more expensive, but that isn’t their fault. We primarily meet via Zoom. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Max has been incredible to work with. He has not only taken the time to teach us; he has led us step-by-step through the process. He is hardworking and is a wonderful person to be around. 

What did you find most impressive about them?

We’ve been very impressed with their creative direction and ability to bring our vision to reality. They are organized and effectively coordinate different contractors. Their team is also reliable and dedicated. We appreciate that they challenge us and our ideas to be more productive. 

Are there any areas they could improve?

There’s nothing we can come up with at this point. 

Do you have any advice for potential customers?

Be proactive with their team and ensure you’re responsive to Loupe Theory’s needs. If you’re proactive and hit your deadlines, it will help their team complete things faster. 

BACKGROUND

Please describe your company and position.

I am the Owner of Iron Tribe Fitness

Describe what your company does in a single sentence.

We Create Fitness Communities That Change Lives

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loupe Theory to accomplish?

• New Team Headshots
• Testimonial Footage of New Fitness Program
• Live Webinar

SOLUTION

How did you find Loupe Theory?

Other

Why did you select Loupe Theory over others?

Great culture fit, Company values aligned

What was the size of Loupe Theory’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LoupeTheory has produced client testimonials, new team headshots, and helped us rollout a live webinar to all of our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New headshots of our team for our websites
• Succesful launch and communication to all of our members of our new program offering
• Great testimonial footage of our members

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I could not have asked for communication, follow-through, and overall experience. Excited to continue working with Max & Nick on many projects in the future!

What was your primary form of communication with Loupe Theory?

In-Person Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

They did a great job listening to our desired expectations for the projects we had and then exceeding them. I felt their passion for delivering quality results for us. They simply love what they do and care about doing it well.

Are there any areas for improvement or something Loupe Theory could have done differently?

Top-notch, no.

BACKGROUND

Please describe your company and position.

I'm an executive at Lamar Advertising Company

Describe what your company does in a single sentence.

Lamar Advertising Company provides outdoor advertising space for clients on Billboards, Digital, Airport Displays, Transit and Highway Logo Signs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loupe Theory to accomplish?

• Celebrate our 120th Anniversary in business

SOLUTION

How did you find Loupe Theory?

Other

Why did you select Loupe Theory over others?

• High ratings
• Close to my geographic location
• Great culture fit

What was the size of Loupe Theory’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A five minute video to use as a conference opener, with another cut that could have longevity on our YouTube channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Audience Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This project had many moving parts, required several days of shooting (some that involved travel), but they managed it well and delivered on time.

What was your primary form of communication with Loupe Theory?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Loupe Theory always wows us with their creative discovery process and comes up with brilliant and different ideas.

Are there any areas for improvement or something Loupe Theory could have done differently?

Loupe has big ideas, at times it's necessary to reign that in, in order to stay on budget.

BACKGROUND

Please describe your company and position.

I am the Marketing and New operations manager of Deyo Supply Company

Describe what your company does in a single sentence.

Men's apparel and accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loupe Theory to accomplish?

• Branded Video
• Brand consulting
• Market entry strategy

SOLUTION

How did you find Loupe Theory?

Referral

Why did you select Loupe Theory over others?

High ratings, Close to my geographic location, Great culture fit, Company values aligned

What was the size of Loupe Theory’s team?

2-5 Employees

What was your primary form of communication with Loupe Theory?

In-Person Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Loupe Theory worked directly with us from the creation of our brand identity to the launch of the business. Loupe Theory provided the following: Digital brand assets, business and brand consulting, and branded video assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The visionary's ideas coming to life
• Customer/market response

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loupe Theory operated in an incredibly efficient and professional way. Their communication was clear, their work and understanding of the project needs were thorough, and all deliverables were given ahead of schedule.

What did you find most impressive or unique about this company?

Their attention to detail and care to fully understand the needs of our business are impressive.

Are there any areas for improvement or something {provider_name} could have done differently?

None that we could identify.