Loud Mouth Media

BACKGROUND

Introduce your business and what you do there.

I'm the director of Berlin Clothing Limited. We have an online store and two physical stores that sell clothing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We needed a company to help us drive more visitors to our website and increase the number of leads.

SOLUTION

What was the scope of their involvement?

They manage out digital marketing and PPC campaigns. They've also developed a list of keywords that help us drive traffic to our website. We operate on a limited budget, but they've been willing to work with us and help us accomplish our goals.

What is the team composition?

We mostly work with Kevin, who is a PPC team lead.

How did you come to work with Loud Mouth Media?

Our mutual colleague recommended them. They have a great reputation locally and they worked with similar businesses in the past, so we decided they'd be a good fit.

How much have you invested with them?

We've spent between $5,000–$10,000.

What is the status of this engagement?

We started working with them in December 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a noticeable growth in revenue, and the traffic to our website has increased.

How did Loud Mouth Media perform from a project management standpoint?

They're very responsive. We have a regular contact with them and they send us reports with all the updates. They're very professional and explain the process to us in a way we can understand (I don't have in-depth knowledge of digital marketing).  

What did you find most impressive about them?

They're very experienced and understand our needs. 

Are there any areas they could improve?

No. We've had a great relationship.

BACKGROUND

Please describe your company and your position there.

I'm the senior web developer and e-commerce focal point for a large multinational construction company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We hired Loud Mouth Media to grow our main brand. Eventually, the scope expanded to include our other brands.

What were your goals for this project?

Our goal was to increase our brand awareness, conversions, and overall traffic. We wanted to assist and grow our strong SEO ranking.

SOLUTION

How did you select this vendor?

I was highly impressed with Mark (Managing Director, Loud Mouth Media) and wanted to see what Loud Mouth Media could do for us.

Describe the project in detail.

Loud Mouth Media manages five e-commerce sites simultaneously, including multilanguage accounts. They provide targeted campaigns, analysis, and long-term strategies.

What was the team composition?

Loud Mouth's team had the skills and knowledge we required to support and grow our brand.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We saw results much sooner than we’d initially expected. Selected accounts have seen year on year improvement in cost per acquisition. Our priority accounts have seen huge brand growth, thanks to strategic brand awareness campaigns targeting both display and YouTube. After they took over a previous account, we saw a 38% uplift in revenue within two years. We’ve also seen a nearly 200% increase in brand impressions within four years.

How did the Loud Mouth Media perform from a project management standpoint?

Kevin (PPC Team Leader, Loud Mouth Media) has been brilliant with project management. They’re highly accessible and always willing to meet in person. They stick to schedules and consistently deliver high-quality work.

What impresses you about the Loud Mouth Media?

They actually care about our business. This refreshing attitude resonates through all the service endpoints we've been exposed to.

Are there any areas for improvement?

We see little need for improvement on the PPC front, but they could expand their offering. Based on their knowledge of how people buy online, they could build dedicated e-commerce systems that are linked with Google Analytics and Google Ads for effortless tracking and reporting.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Carringtons Marquees, a small company that provides marquee event hosting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We had been running paid ad campaigns through a larger agency, but weren't getting any results, so I started looking for other vendors that could help us effectively increase our conversion rates.

SOLUTION

What was the scope of their involvement?

Loud Mouth devised an advertising strategy and helped us figure out the best ways to target our audiences. They continue to provide data to help us make more informed decisions on ad spend.

What is the team composition?

I work closely with an account manager.

How did you come to work with Loud Mouth Media?

I researched a handful of companies that had won awards in their field. In addition to their impressive background of work, I wanted to give Loud Mouth a try because they seemed like a smaller company that would be able to give us more personalized customer experience. Unlike other vendors, they also didn't require us to sign a long-term contract upfront.

What is the status of this engagement?

We've been working with them since April 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first couple weeks of working with them, we saw immediate results. Loud Mouth has significantly improved our conversion rates, providing 2–3 times their ROI. They're the most successful digital ad campaign agency we've worked with and have exceeded our expectations across the board. They've also helped us target better audiences, focusing on bringing in traffic for larger venues.

How did Loud Mouth Media perform from a project management standpoint?

Our account manager is very communicative and responsive to our needs. She generally responds to emails and calls almost immediately and provides regular updates.

What did you find most impressive about them?

I like the simplicity of their approach, the smaller size of their company, and ability to deliver results. Whenever we have any questions or concerns, it's much easier to reach someone on their team than it is through a larger agency; their size allows them to be more customer-centric.

Are there any areas they could improve?

Nothing at the moment. They've been great at incorporating our feedback whenever we request it.

BACKGROUND

Introduce your business and what you do there.

I'm the service manager for Arthritis Research. We're a charity which provides support and services for people with arthritis and are involved in arthritis research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We wanted to recruit volunteers for a project and to recruit service users as well.

SOLUTION

What was the scope of their involvement?

They started from scratch with a goal in mind, helping us develop the strategy. They took care of PPC, Google ads, and Facebook ads. They also worked on the content for us.

What is the team composition?

We worked with three or four people on their team.

How did you come to work with Loud Mouth Media?

When we decided that we had a budget for recruitment and marketing, I approached three companies. Loud Mouth Media were the best one for us because of what they offered, as well as their value for money.

How much have you invested in them?

We spent between $10,000–$50,000.

What is the status of this engagement?

We worked with them from 2015–June 2018. I will be looking at working with them again for further marketing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've been very successful regarding the recruitment of volunteers. The majority of them have been recruited through the Facebook and Google ads.

How did Loud Mouth Media perform from a project management standpoint?

They're very good: efficient and professional. They notify me every few days of any interest so that we can take action as quickly as possible.

What did you find most impressive about them?

The detail in the service that they provide is impressive. They answer any of our questions in a very professional manner.

Are there any areas they could improve?

My experience has been very good and I only have good things to say about them.

Do you have any advice for potential customers?

Figure out what you need and what you want to achieve before approaching them.

BACKGROUND

Please describe your company and your position there.

I’m the marketing team leader for a drug and alcohol testing company situated in Northern Ireland. We operate in the workplace and medico-legal sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We wanted to launch a campaign focused on a specific target market.

What were your goals for this project?

As we hadn’t been active in this market, we wanted to create more awareness around our product and service offerings. Ultimately, this would increase the number of inquiries on our website.

SOLUTION

How did you select this vendor?

Our parent company utilized Loud Mouth for various PPC campaigns and we’ve also worked with them, focusing on other markets. We hired them again because we hadn’t promoted in this specific market before and we were interested in how Loud Mouth’s campaigns would perform.

Describe the project in detail.

This campaign began as a follow-up to one from the end of 2017. We updated our messaging, to see if it would affect performance, and timed our launch with the market’s seasonality, hoping to see an uptick in inquiries. We used a range of advertisements, including search and display ads, with different imagery.

What was the team composition?

We worked directly with an account manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Overall, we performed strongly during the campaign. Loud Mouth drove traffic to our site, making people aware of our services and making us the highest-ranking page on search results. Compared to the month before the campaign started, our inquiry count through the site doubled.

How did the Loud Mouth Media perform from a project management standpoint?

They’re extremely professional on the project management side. We received an account managed once we signed on who provided us with regular feedback reports. They implemented and launched our campaign smoothly and responded promptly to any questions or queries we had regarding performance.

What impresses you about the Loud Mouth Media?

Their specific knowledge about Adwords stood out to us. They have a good reputation for this but you can’t experience it until you work with them first-hand. It’s had a positive impact on us and our future expectations.

Are there any areas for improvement?

I can’t think of anything since they matched all our expectations. We wanted a company that could initiate the campaign quickly, which they did, and provide updates on performance and key metrics once it was live, which they also did.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at Tobermore. We are a manufacturer specializing in the production and supply of paving and walling products for the commercial and domestic markets throughout the UK and Ireland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

When we started working with Loud Mouth we had recently launched a new website and wanted to increase traffic to it.

What were your goals for this project?

IWe are relatively new players in the marketplace so we wanted to utilize various techniques to help increase brand awareness in various markets and rank higher for certain keywords. We also had a desire to rank higher for certain key product offerings.

SOLUTION

How did you select this vendor?

Loud Mouth came highly recommended, and we had various meetings with them before deciding to progress. Our general manager and an external marketing consultant assisted me in the selection process.

Describe the project in detail.

We started off with a series of meetings for them to familiarize themselves with our products and services but also for us to learn about their capabilities and what they could do for us. Loud Mouth identified our affinity audiences and established a Google AdWords account. They continue to provide recommendations and support on an ongoing basis.

What was the team composition?

In the initial stages of the engagement, we worked with the owner, Mark, and a manager, Kristy. We have since been assigned a project manager, Kevin, to work with on day-to-day tasks.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We are still in the early stages of our project, but we are starting to rank higher and receive increased traffic to our site. Since implementing Loud Mouth's recommendations, conversions have increased while bounce rates have decreased.

How did the Loud Mouth Media perform from a project management standpoint?

It has been a pleasure working with the entire Loud Mouth team. They are extremely knowledgeable and efficient. No task seems to be out of their realm of capability.

What impresses you about the Loud Mouth Media?

We appreciate their willingness to understand our business so that they can deliver worthwhile solutions.

Are there any areas for improvement?

No. They are always very open to feedback and are quick to act on it.

BACKGROUND

Please describe your company and your position there.

I'm the marketing communications manager for Ulster Rugby, one of four provincial professional rugby clubs in Ireland. I manage the marketing campaigns for all home games at Kingspan Stadium.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We were looking for a company to assist us with our digital marketing campaigns; someone with excellent knowledge of the industry who could help us target different demographics in an effective and cost-efficient manner.

What were your goals for this project?

Our primary goal was to increase online ticket sales for our games by running campaigns with tailored ticketing information that reached the appropriate audiences.

SOLUTION

How did you select this vendor?

After reviewing their proposal and speaking to their staff, we decided that they would be the right partner for us based on their industry knowledge and the cooperative nature of their personnel. We also felt they had a very good grasp of our requirements and were confident they could deliver on them.

Describe the scope of their work in detail.

We met with them to explore our requirements further and they advised on what would be the most beneficial solution for us. From there, they set up PPC marketing campaigns for each of our home games throughout the season using Google Display, Facebook, Twitter, and YouTube.

What was the team composition?

I liaised primarily through an account manager. I also found the other staff, including the managing director, very approachable and helpful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's very beneficial and cost-effective in terms of increasing awareness of our games, targeting prospective supporters, and increasing online ticket sales.

How effective was the workflow between your team and theirs?

After an initial meeting with the account manager to thrash out the plans for the season, we agreed a schedule of activity and budget. For each game, I provided the required information and brief, then the team took over to implement the campaigns. We quickly found a convenient, efficient way to quickly get campaigns up and running.

What did you find most impressive about this company?

I found the team to be very knowledgeable in all areas related to digital marketing and more than willing to assist in whatever way they can. They proactively suggested new tactics that they felt would work well for us and were always very pleasant to deal with.

Are there any areas for improvement?

I am very happy with the service provided. If I had to suggest something, it would perhaps be beneficial if we had access to online analytics that would display in real time how our campaigns are delivering.

BACKGROUND

Please describe your company and your position there.

I’m an e-commerce manager for an outerwear and leisurewear designer that brings products to market under a number of different brands. We’ve built an extensive B2B network with retailers in the UK and Ireland and global distributors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We were looking for an agency to manage our Google AdWords and PPC accounts for three brand websites.

What were your goals for this project?

We wanted to achieve an agreed upon, cost-effective cost per ad (CPA), and increase brand awareness.

SOLUTION

How did you select this vendor?

My team reached out to a number of PPC agencies based on recommendations from a trusted industry source. After receiving presentations and narrowing it down to two agencies, the deciding factor was having strong confidence that Loud Mouth Media could increase our margin, based on monthly spend, and lower our CPA. They then worked to increase brand awareness through display advertising, focusing on reaching new, relevant audiences based on interests and competitor affinity.

Describe the scope of their work in detail.

Before we selected our vendor, we gave them access to our Google Analytics and Google AdWords Accounts, which allowed them to analyze our accounts’ current performance and structure. Loud Mouth provided a detailed analysis and plan of action for how to restructure the accounts and what to focus on in the initial stages: effectively manage Search, Display, Remarketing, and TrueView Ads, which appear on YouTube videos.

What was the team composition?

We were assigned an account strategist who coordinated with our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Out PPC monthly spend is similar to what it was before working with Loud Mouth, but we started seeing increased conversion rates and lower CPAs that were outperforming industry standards.

We saw an immediate impact on our bottom line and we’re getting more sales for every pound we spent. The strategy to dominate our brand search terms and continue to build in negative keywords to each campaign helped us easily achieve our target CPA. Re-marketing to site visitors who didn’t make a purchase or abandoned their checkout further helped to tighten and improve all of our campaigns’ performance.

How effective was the workflow between your team and theirs?

Loud Mouth has always been proactive, inviting us to their offices regularly for detailed account analyses and growth opportunities and proposals to increase campaign effectiveness. This was complemented by regular emails, phone calls, and a monthly report.

What did you find most impressive about this company?

Loud Mouth’s team made up of passionate, determined, and driven people. They brought high-level strategic insight together with granular optimization to yield immediate impact. With backend Google Specialist Support and a strong desire to deliver results, they’ve exceeded our expectations.

Are there any areas for improvement?

We’re more than satisfied with all aspects of our Search & Display advertising so it's hard to find fault or suggest areas of improvement. If I was pushed, I'd say that we needed more proactive support on social advertising, but that wasn’t the core focus of our campaigns.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a company that sells natural beauty products for children.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We needed to improve our online presence.

SOLUTION

What was the scope of their involvement?

Loud Mouth Media manages our Google AdWords campaign, including the budget throughout the year. Initially, they met with us and identified our needs. As soon as they received the material that they needed from the other vendor, they deployed the campaign promptly. Our campaign makes use of an explainer video that was designed by another vendor. When someone clicks on our advertisement, the video will play for the end user on social media.

Loud Mouth Media provides a monthly forecast of statistics that record the number of clicks for our AdWords campaign. That data is backed up because Google charges each click.

What is the team composition?

We work with three people on their team.

How did you come to work with Loud Mouth Media?

They were recommended by the vendor that designed our explainer video.

How much have you invested with them?

We’ve spent less than $10,000 on their services.

What is the status of this engagement?

We started working together in April 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been happy with the return on our investment.

How did Loud Mouth Media perform from a project management standpoint?

They’ve performed very well.

What did you find most impressive about them?

They have excellent customer service.

Do you have any advice for potential customers?

From the start, identify how much you’re willing to spend in the long term. Try to make sure you keep within that budget, as it’s easy for the costs to increase.

BACKGROUND

Please describe your company and your position there.

am the director of Jonzara. We are an in-store and online women’s fashion retailer based in Northern Ireland that offers casual and formal pieces from a wide variety of designers labels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We needed a professional partner to manage our PPC campaigns.

What were your goals for this project?

We wanted to increase our exposure and growth rate to ultimately improve the performance of our eCommerce website.

SOLUTION

How did you select this vendor?

After speaking to many PPC companies, we found Loud Mouth Media to have the best reputation and level of experience.

Describe the project in detail.

Loud Mouth Media evaluated our existing PPC strategies, then integrated new ideas to improve the campaign’s structure and efficiency. The team continues to monitor our PPC efforts and provide additional advice and guidance.

What was the team composition?

We mainly work with our account manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our account has been well managed throughout our several years of partnership and we are happy to continue using their services.

How did the Loud Mouth Media perform from a project management standpoint?

We are very pleased with how they manage our account.

What impresses you about the Loud Mouth Media?

Our main point of contact is very responsive to questions, suggestions, and problems. He is dedicated to the optimization of our online performance.

Are there any areas for improvement?

We have no complaints about their services. Loud Mouth is very approachable and receptive to feedback.