Logica Digital Ltd

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for G3 Vehicle Auctions, a marketplace for buyers and sellers to exchange cars, vans and motorbikes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logica Digital Ltd, and what were your goals?

Support the move to our new auction centre in January with dedicated buyer and seller campaigns across the Google network and Social Media.

SOLUTION

How did you select Logica Digital Ltd and what were the deciding factors?

Existing relationship with Mark from successful PPC campaigns at previous companies. Mark offers a dedicated personal service at a competitive price point.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Set up Google ads copy, kewords, bids and display remarketing. Set up Facebook, Youtube and Linkedin audiences and serve ads. Tag CTA on website for conversion tracking in GTM. Alongside all monthly reporting and bid adjustments.

How many people from the vendor's team worked with you, and what were their positions?

I just dealt with Mark, the director of Logica.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over 800 conversions on the landing page across all channels, alongside 20,000 video views and a host of new trade accounts set up.

Describe their project management style, including communication tools and timelines.

Monthly reports, shared Google Sheets documents for on-going discussions and regular bid-adjustments. Weekly calls to discuss in the set up phase, and a conclusion discussion at end of campaign.

What did you find most impressive or unique about this company?

I am always very impressed by Mark's dedication and knowledge on paid search. I have confidence in what is presented to me and I know that I can trust him to manage the campaign.