Llama Lead Gen

BACKGROUND

Introduce your business and what you do there.

I run marketing for a fraud solutions company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Gen?

Llama Lead Gen helps us market ourselves to generate money so that we can help more banks and lenders with fraud. We want to bring our solution to more banks and lenders in order to create awareness of the various solutions that are available to them to combat fraud.

SOLUTION

What was the scope of their involvement?

I reached out to help us with sponsored LinkedIn posts. We were hosting a webinar and wanted to generate more attendance via paid social ads. I connected with Adam (Founder & CEO) and he walked me through all the steps to get that campaign up and running. By the time that one was going, we had a white paper ready for a second one. He helped with everything from setting up an initial campaign to running competing ads and testing and learning from that.

He also assisted with creative content that would be presented in the ad. Working on the copywriting of the ad, he helped with wording so it would generate the most clicks. He helped me understand the analytics of the campaign in a very nuts and bolts way.

Currently, he’s in the middle of a digital audit of the digital marketing capabilities of our competitors. The plan is to take a look at what they’re doing, and figure out how to launch a paid Google Ad campaign to address that. We’ve also been talking about email marketing campaigns too.

What is the team composition?

Adam was my main, and only, point of contact. I know he has people who work for him.

How did you come to work with Llama Lead Gen?

I chose Llama Lead Gen because of Adam’s LinkedIn experience. When it came to launching a campaign, he was incredibly experienced and familiar with the platform. It’s not a very intuitive platform. He’s also very personable.

How much have you invested with them?

The initial project was $1,500.

What is the status of this engagement?

We began work in October 2020, and are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wound up getting 20 leads for our ad for the webinar, which we considered very successful. Adam was incredibly patient to help us target the ads to build the audience, and we got strong leads who were very qualified. It was a very fruitful campaign. They’re incredibly knowledgeable.

How did Llama Lead Gen perform from a project management standpoint?

Adam is very reliable and easy to work with. He knows what he is doing and is dependable. He takes an informal approach, which I prefer. We talk whenever I want to schedule it.

What did you find most impressive about them?

They brought a lot of knowledge to the table that I didn’t have. We’re a small company, and the need to leverage other’s expertise is important to us to get ourselves up to speed.

Are there any areas they could improve?

No, I’m hoping to work more with them in the future.

BACKGROUND

Please describe your company and your position there.

Adam Yaeger at Llama Lead Gen was an incredible asset to our Ad Council team this year. We needed someone to jump in to manage all of our Reddit campaigns. Adam was super reliable, always there to answer any questions that we had throughout the process.

He also was incredibly savvy in managing our campaigns from start to finish. The end of of campaign reports he provided were exceptional. I'm looking forward to working together with Adam in the future.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

To manage the "hands on keyboard" of all of our Reddit advertising campaigns.

What were your goals for this project?

Every campaign had a different goal but it was usually either branding and awareness or drives to site.

SOLUTION

How did you select Llama Lead Gen?

We interviewed a number of candiates of Llama Lead Gen was the most qualified.

Describe the scope of their work in detail.

We hired Adam and his team to manage several reddit campaigns from August through December, which included three very successful AMAs (Ask Me Anythings)

What was the team composition?

Confidential

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our campaigns were successful. Because of Adam's management of the media - we spent our budgets in full, had low CPMs and reached our objectives.

How effective was the workflow between your team and theirs?

Incredibly effective. Adam was super responsive and always there. His

What did you find most impressive about this company?

Their agility, quick to respond, and the feeling that they were our teammates through and through.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

I am the Director of Business Marketing at an online forum, a company known across the globe for providing community and belonging for 50M+ daily active users across 100k+ communities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We partnered with Adam and team on over 5 different public service announcement campaigns with a variety of strategies including Ask Me Anything, Comments On campaigns, new beta product placements as well as standard media buys.

What were your goals for this project?

Our goal was to ensure the Ad Council message was as impactful and authentic for our platform as possible. Each campaign needed to be catered to different target interest groups and communities.

SOLUTION

How did you select Llama Lead Gen?

We were connected with Llama Lead Gen via our partners at Ad Council.

Describe the scope of their work in detail.

We met consistently with the team to discuss the varied campaign objectives, optimal creative and targeting and budget and flighting. Adam has been a lead voice in the conversation to set the strategy and approach.

What was the team composition?

I've worked directly with Adam.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw above average performance on a number of campaigns, successful flighting of new beta campaigns and even tested non-English creative with very successful results - an approach no other client had attempted previously.

How effective was the workflow between your team and theirs?

Adam is consistently quick to respond with clear and thorough answers and is a pleasure to work with. I'm convinced Adam does not have bad days. :)

What did you find most impressive about this company?

Adam's knowledge is evident and he is very willing to test new strategies and approaches. Having Adam in a meeting means you will quickly identify the ask, proposed solution and plan - making each meeting for efficient for everyone involved. Adam's clarity, speed and depth of knowledge separate him from the rest.

Are there any areas for improvement?

As someone who was new to our platform, Adam learned the ropes quickly and I'm confident he will be a pro in no time.

BACKGROUND

Introduce your business and what you do there.

I’m the director of media at a non-profit organization that's dedicated to using advertising to change behaviors on key topics. I'm involved in both social and emerging platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Gen?

We buy or place media on Reddit in order to get our creatives in front of audiences. We were looking for help running our budget for Reddit. We wanted someone with an understanding of the platform who could work alongside us and create plans that drive engagement and lower cost.

SOLUTION

What was the scope of their involvement?

Llama Lead Gen is working with us to build media plans. They are liaising between the teams that build the campaigns and translating their objectives into that media plan. They are also addressing questions coming from Reddit, providing wrap up reports, and providing feedback to the team based on what they suggest.

We would do a sit down with the campaign team and understand what assets they have to run their objectives, their call to action, their target, and Llama Lead Gen will put together a media plan. We will then review their output, give feedback and suggestions, and then confirm with the media team that we work with.

What is the team composition?

The only person we're in direct contact with was Adam (Founder & CEO, Llama Lead Gen).

How did you come to work with Llama Lead Gen?

Adam was recommended to us by a friend of his that has worked with our team in the past. Out of the final candidates that we interviewed, he seemed the best. We need to get up and running very quickly and he was able to do that.

How much have you invested with them?

We invested around $400,000–$450,000.
 
What is the status of this engagement?

We started working with Llama Lead Gen in August 2020 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re still live with a lot of our campaigns so it’s hard to give in depth feedback on the results, but our first campaign that wrapped up was pretty successful.

How did Llama Lead Gen perform from a project management standpoint?

Adam was very flexible. He uses certain communication tools that were not the best process for our relationship, but he easily pivoted to the process that we have internally. He moves at a good pace and is able to keep up with how quickly we need things implemented. At the pace that we’re going, things could have been smoother if we slowed down a bit.

With the amount of work that we had to do in a small amount of time, we’re very pleased with how quickly he was able to understand our organization in order to navigate between project management for our teams and with our Reddit partners. A lot of our communication was done through Slack or emails.

What did you find most impressive about them?

Their pace of being able to start a project was impressive. They were able to jump in and reach out to our team and get the information they needed in order to get things moving quickly.

Are there any areas they could improve?

I think they could work on their accuracy. There are things that need to be double-checked so we don’t run into things that would affect the project drastically. Overall, nothing happened that was detrimental to our business or launching on time.
 
Do you have any advice for potential customers?

Make sure you’re up to speed with him because he was able to implement a bit quickly and making sure that what is communicated is understood; provide regular updates every week to have that constant verbal communication.

BACKGROUND

Please describe your company and your position there.

I'm a social media content creator, who was looking to grow my audience, and also market and sell a line of fan merchandise. With the goal of ultimately making this work, a full time career.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

I needed to find a marketing 'one-stop-shop'. Working currently full time in the Ad industry, i knew to accomplish what i needed would require multiple initiatives. Improved social media engagement, larger audience, refined line of merchandise, targeting different audiences and learning from that, marketing products to those found audiences, expanding marketing efforts to new and emerging platforms, and then tapping into an expert who is on top of current trends and technologies related to all of this!

What were your goals for this project?

Improve my social presence, identify an audience, and market effectively to that audience. Also, to find a partner, that could do this for me, long term.

SOLUTION

How did you select Llama Lead Gen?

I posted inquiries on Upwork, and explained everything i was looking for. Adam, and Llama Lead Gen had the best credentials, experience, and after one-phone conversation with Adam, i immediately had a feeling that he was the 'one-stop-shop' guru, i was searching for.

Describe the scope of their work in detail.

I ended up giving Adam many more tasks on my marketing 'to-do' list, than i originally had anticipated. He and Llama Lead Gen have been a goldmine of help, in that every time i proposed something, or explained a problem, they seemed to come back with an answer.

Originally tasked with growing social media audience, i then had Adam also handle my social community management; originally tasked with marketing my line of merchandise, i then hired a designer on Adam's team, to update and re-design most of my merch! Above and beyond! Adam and Llama are truly now my go-to partner!

What was the team composition?

Adam is my go-to marketing guru, but he also has brought in other members of his team, so there is a real one-on-one sense of collaboration, and working together; a copywriter, and a designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still working toward launching our paid campaigns, as this is still a new relationship, and there has been a lot of leg-work, and revamping of my product that is currently happening. But i have every confidence in Adam's guidance, and his team's, that when we launch, the sky will be the limit!

To me the metric of progress and success so far, has been Adam's constant communication and transparency, along the way, and how dependable his organization has been.

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive about this company?

Apart from dependability and expertise in the core asks of my marketing plan, we're continually impressed with their efforts to give us little 'marketing nuggets' along the way; sometimes it's a text message with an interesting article, or an email explaining the latest tech innovation on Instagram, or a video he recorded walking me through step by step, how to set up this, or that. All of these are unsolicited, and really appreciated!

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I’m a Co-Founder and Executive Director for One Nation Every Vote.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen to help us start a digital marketing campaign in order to increase our social media followers and promote OneV.

What were your goals for this project?

See above.

SOLUTION

How did you select Llama Lead Gen?

We found Llama Lead Gen on Upwork. We vetted several digital marketers on Upwork and other companies we met through referrals.

Describe the scope of their work in detail.

Llama helped to create digital ads and lead our Facebook marketing efforts.

What was the team composition?

I worked closely with Adam Yaeger and a couple of his teammates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Today, OneV is a very effective user of Facebook ads because of what we learned from Llama Lead Gen and marketing campaign they started for us. We’ve been able to engage over 100,000 individuals and more than double our list of social media followers on Facebook and Instagram.

In addition, our list of subscribers has increased by more than 30% because of our social media efforts which began with Llama’s work.

How effective was the workflow between your team and theirs?

The workflow between the OneV team and Llama’s team was very effective. Llama was always organized, dedicated, hard working and they communicated very clearly with us.

What did you find most impressive about this company?

What I found most impressive about Llama was their dedication and flexibility. As a small non-profit with a modest budget, we had some constraints which Llama was able to accommodate while helping us realize our goals.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of Vivus LLC. We are a software development agency that specializes in Custom Web/Mobile development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen to craft a digital marketing strategy tailored around generating leads for my business. They built and managed paid advertising campaigns on various social media marketing platforms (LinkedIn, Facebook, Instagram, Google Ads, Twitter, and Reddit).

What were your goals for this project?

We wanted increased lead flow because we were only getting leads through word of mouth and referrals. We didn’t really have an online presence so they helped us starting from scratch to get us to a place where we wanted to be.

SOLUTION

How did you select this vendor?

I found Adam and his company Llama Lead Gen through a referral. They had a great reputation and I liked their experience.

Describe the scope of their work in detail.

They provided a detailed digital marketing strategy tailored to our goals and needs. They then proceeded to build our funnel, all of our paid ad campaigns, email/drip nurture sequences, and even helped us organize our CRM. They also set up marketing automations within our CRM and managed the campaigns each month. They were great at providing continued optimizations, areas for improvement, and reporting dashboards so we can see under the hood.

What was the team composition?

Adam was the POC and always involved, however we also worked with specialists on his team (a copywriter, marketing manager, automation specialist, and a content marketing manager).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were starting from scratch so any work done would be an upgrade. Llama Lead Gen, however, went above and beyond. They were there for us with every step of the way, educating on why we were doing certain marketing activities and what it would do for our bottom line. After a 3 months in we were seeing a few dozen leads come through consistently, which was huge.

How effective was the workflow between your team and theirs?

We had bi-weekly calls to update on status. Definitely suggest providing them more information in the beginning. The more they know, the more they will be able to help you. The whole team at Llama Lead Gen were very nice, genuine, and smart. I liked that they are all problem solvers. If we had a challenge as a company they would stand there with you to figure out the best solution. We used a variety of productivity tools to communicate and collaborate throughout our time working together (Slack, Trello, ToDoist, Google Docs, etc.).

What did you find most impressive about this company?

We had bi-weekly calls to update on status. Definitely suggest providing them more information in the beginning. The more they know, the more they will be able to help you. The whole team at Llama Lead Gen were very nice, genuine, and smart. I liked that they are all problem solvers. If we had a challenge as a company they would stand there with you to figure out the best solution. We used a variety of productivity tools to communicate and collaborate throughout our time working together (Slack, Trello, ToDoist, Google Docs, etc.).

Are there any areas for improvement?

None. You get what you pay for — quality. I’d recommend Llama Lead Gen to anyone!

BACKGROUND

Please describe your company and your position there.

I run my own digital design and development studio working with a range of businesses and startups to define and deliver digital experiences with a particular focus on Conversion Rate Optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

I hired Llama Lead Gen to create a social media marketing strategy, build and manage our paid Facebook/Instagram, LinkedIn, and Google campaigns, and set up chatbots, CRM, and email/drip marketing campaigns.

What were your goals for this project?

I wanted to use paid ads to increase our lead flow across a variety of channels and wanted to set up and build our CRM from the ground up.

SOLUTION

How did you select this vendor?

I found Llama Lead Gen through a referral network. I wanted to work with an experienced digital marketer with proven results.

Describe the scope of their work in detail.

They created a holistic digital marketing strategy based on my goals and researched 5 of our competitors which was extremely helpful to understand what successes they had digitally and what their footprint was.

We had several discovery calls and they built all of my paid ads and organic social marketing campaigns from scratch. They also set up my CRM (HubSpot) and chatbots on my website. They managed the campaigns for several months while providing continued optimizations and areas for improvement.

What was the team composition?

Mostly worked with Adam. Also worked with Beliz, Natalia, Joe, and Amar. Adam is very involved in the process which is great from a project management perspective.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in qualified leads each month (+12%) which was a great additional source of lead flow for my business.

How effective was the workflow between your team and theirs?

Adam was highly communicative and thorough in his work with me. We used shared google drives for transparency and project management tools like Trello for organization.

What did you find most impressive about this company?

I liked their wide range of experiences. They handled all of my digital marketing and they are experts at each step. They were great at walking me through what they were doing and why it would help.

Are there any areas for improvement?

No. I’d recommend them to anyone looking for a great end-to-end digital marketing provider!

BACKGROUND

Introduce your business and what you do there. 

I’m the co-founder of a content company that produces stop-motion videos for brands.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Llama Lead Gen?

We wanted to increase our customer acquisition.

SOLUTION

What was the scope of their involvement?

We provided creative materials and helped us with customer acquisition via LinkedIn. Their team tailored campaigns to reach our target audiences.  

What is the team composition?

My main point of contact was Adam. 

How did you come to work with Llama Lead Gen?

I don’t remember how I found them. I think I posted about the job online and Adam reached out to me via email. 

How much have you invested in them?

We invested less than $10,000. 

What is the status of this engagement?

We worked together from September-December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw increased engagement and we gained a few new clients each month as a result of their work. 

How did Llama Lead Gen perform from a project management standpoint?

The project management was very clear. They had a thorough system for organizing the project. Adam spent time learning about our business and target audience to tailor his outreach.

What did you find most impressive about them?

They’re straightforward and transparent. They do what they say they’re going to do, and are interested in helping clients grow their business. Our experience with them was positive. 

Are there any areas they could improve?

There’s nothing specific I can call out, they did a very good job. 

Do you have any advice for potential customers? 

 It was very effective to use them for high-ticket B2B services. It’s also important to remember that it can take a while to see a return on your investment.