Llama Lead Gen

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of CodeSignal

Describe what your company does in a single sentence.

CodeSignal is an interview and assessment platform for hiring engineers that helps you scale your hiring process and find the best technical talent.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Llama Lead Gen to accomplish?

• Manage our Google Ads, YouTube, and Display
• Manage our Marketo instance

SOLUTION

How did you find Llama Lead Gen?

Referral

Why did you select Llama Lead Gen over others?

Referred to me

What was the size of Llama Lead Gen’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought on Llama Lead Gen to audit our paid Google Search, Display, and Video campaigns, and help us optimize our campaigns at a lower spend. We also brought them on to assist with Marketo admin - creating and launching email and event campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Lowered Cost per Acquisition
• Faster Launch on Marketo Campaigns
• Improved ROI on ad spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Llama Lead Gen is always responsive and goes above and beyond with responding to our requests. They always offer to help out and implement changes wherever necessary. We have weekly meetings, sometimes more, and everything is always delivered on time.

What was your primary form of communication with Llama Lead Gen?

Virtual Meeting

What did you find most impressive or unique about this company?

What's most impressive to me is the breadth of their solutions. We initially brought them on only for paid Google ads but because of the quality of work we were able to expand them to Marketo as well.

Are there any areas for improvement or something Llama Lead Gen could have done differently?

So far I have no real issues working with Llama Lead Gen!

BACKGROUND

Please describe your company and position.

I am the Startup Search Lead of Contrary Capital

Describe what your company does in a single sentence.

We back the bold. Researching technology companies at Contrary Research. Launching startup careers at Startup Search.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Llama Lead Gen to accomplish?

• Generate newsletter subscribers
• Lower CAC (customer acquisition cost)
• Build and manage all our digital marketing efforts
• Build brand awareness for a new LOB: Startup Search

SOLUTION

How did you find Llama Lead Gen?

Online Search, Referral

Why did you select Llama Lead Gen over others?

High ratings, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Llama Lead Gen’s team?

6-10 Employees

What was your primary form of communication with Llama Lead Gen?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

This project involved creating a Startup Search marketing plan with the goal of increasing brand awareness, followers on social media, and quantity of subscribers to the newsletter. Each month was dedicated to specific tasks such as tagging/tracking setup, media strategy planning, SEO audit, A/B testing, and influencer marketing.

The MarTech Stack included communication on Slack, design on Figma, organic media on Buffer/Sprout, CMS/Website Builder on Notion, Tag Manager/Analytics on Amplitude, GTM, and GA, and CRM/ESP on Hubspot/Mailchimp/Braze/SendGrid/CleverReach. LLG ran our ads on multiple platforms including: Google Ads, YouTube, LinkedIn, Facebook, Instagram, and more.

Our target audience consisted of college juniors/seniors, recent graduates, and entry/mid-level individuals who were looking for internships and jobs at startups.

The project also included the LLG team creating content that spoke to each of the functional roles, such as product management, venture capitalists, chief of staff, engineering, project management, data scientists, designers, marketing, and BD/sales.

Key Deliverables: Tagging/tracking setup Media strategy and planning Funnel creation SEO audit, strategy, and execution A/B testing and optimizations Paid social and search campaigns Increase in brand awareness, social media followers, and newsletter subscribers.

Content that speaks to each functional role Launch of Startup Search Apply (jobs board) Verification of profiles and email nurture sequences KPI metrics including lowest cost per subscription, email metrics, and consumer journey.

Overall, the project aimed to improve the overall online presence of Startup Search by targeting specific audiences and providing unique insights into companies that differentiate them from their competitors like AngelList.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CAC (customer acquisition cost)
• Cost per newsletter subscriber
• CPC (cost per click)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Llama Lead Gen has been a wonderful experience from start to finish. Throughout the project, Llama Lead Gen displayed exceptional project management skills, ensuring that everything was delivered on time and that all of our needs were met.

The team at Llama Lead Gen was extremely responsive and communicative, keeping us updated at every step of the way. They took the time to understand our specific needs and requirements and worked closely with us to ensure that the project was completed to our satisfaction.

The attention to detail and level of professionalism that they displayed was truly impressive. Overall, I am thrilled with the results of our project with Llama Lead Gen, and I would highly recommend them to anyone.

If you are looking for a team that will deliver on time and respond to all of your needs, look no further than Llama Lead Gen!

What did you find most impressive or unique about this company?

Llama Lead Gen is a company that stands out for its excellent digital marketing expertise, project management, and exceptional customer service. They are known for their ability to deliver projects on time while meeting all of their clients' needs.

Additionally, they have a team of highly skilled professionals who are dedicated to providing the best possible service to their clients. Their unique approach to lead generation and marketing strategies also sets them apart from their competitors.

Llama Lead Gen's commitment to quality and customer satisfaction is what makes them an impressive and unique company.

Are there any areas for improvement or something {provider_name} could have done differently?

None that I can think of!

BACKGROUND

Please describe your company and your position there.

An entertainment platform which seeks to inspire creativity and bring joy to users around the globe. As a Client Solutions Manager, I support our advertising partners with digital strategy and creative inputs, as well as assist with new product implementation and optimization recommendations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen, and what were your goals?

Llama Lead Gen was hired to support with digital strategy and execution of The Advertising Council's PSA campaign around ending the stigma that surrounds the COVID vaccination. The goal was to drive users to the Ad Council website to learn more about COVID vaccine

SOLUTION

How did you select this vendor and what were the deciding factors?

Llama Lead Gen was selected by our clients - The Advertising Council

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Llama Lead Gen was responsible for the efficient media execution of the Advertising Council's Vaccine Awareness campaign. On the entertainment platform, they leverage the Ads Manager to structure and run ads totaling $350k in value. All deadlines were met and Llama Lead Gen delivered a timely and thorough post-campaign analysis.

How many resources from the vendor's team worked with you, and what were their positions?

3 individuals from the Llama Lead Gen team collaborated with us, Adam being the primary contact (Founder & CEO of Llama Lead Gen)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Llama Lead Gen delivered over 66 million impressions and maintained an efficient click-through rate on their delivered media, allowing the platform to be a top-3 traffice-driving platform for the Advertising Council.

How effective was the workflow between your team and theirs?

The communication is concise and seamless. My experience working with the Llama Lead Gen team is very enjoyable. I especially appreciated the transparency in post-campaign reporting and what was shared back with clients at the Advertising Council.

What did you find most impressive or unique about this company?

I especially appreciated the transparency in post-campaign reporting and what was shared back with clients at the Advertising Council.

Are there any areas for improvement or something they could have done differently?

N/A - Wishing them the best as their company continues to scale!

BACKGROUND

Please describe your company and your position there.

I am the senior paid media strategist at Relevize. We work with clients mainly in the B2B software space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We have been working with Cassie from Lama Lead Gen for over 9 months on an ongoing basis. She provides us with creatives for our paid media advertising campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

n/a - was not part of this process

Describe the project in detail and walk through the stages of the project.

We have a great workflow where we provide all the information the Llama Lead Gen team needs to create a design for us, send them a quick order request, and they usually deliver within a couple days. If necessary, we provide feedback and ask for adjustments that are adjusted upon quickly.

How many resources from the vendor's team worked with you, and what were their positions?

We mainly work with Cassie who takes the orders and delivers on them too, but if she is out, Etrit has been filling in for her. We are also occasionally in touch with Adam, the CEO, who keeps us updated with any changes within the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our top-performing ad campaigns were using Cassie's designs, which is obviously a huge component. Everyone was thrilled with the results!

How effective was the workflow between your team and theirs?

The Llama Lead Gen team is easy to work with. They are responsive and pleasant. The workflow has been very smooth.

What did you find most impressive or unique about this company?

Cassie is amazing at following different brand guidelines and adapting to any style. She delivers quickly, is great at taking feedback and provides helpful suggestions!

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I'm the Director, Digital Media at the Ad Council. The Ad Council has created some of the most iconic campaigns in advertising history, including our Covid-19 Vaccine Education "It’s Up to You" campaign. The It’s Up to You campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen for their expertise in building and managing campaigns, serving as one of our marketing/advertising partners for the COVID-19 vaccine campaign. They were our day-to-day points of contact with planning, building, managing, and reporting the campaigns across various social platforms, which include: Facebook, TikTok, Twitter, Reddit, and Snapchat.

SOLUTION

How did you select this vendor?

Llama Lead Gen was discovered by a colleague on LinkedIn when searching for small agencies to help us manage the social ads for the COVID-19 Vaccine Education campaign.

Describe the scope of their work in detail.

• End to end campaign management of the COVID-19 Vaccination Education campaign on social media channels, including, Facebook/Instagram, Pinterest, reddit, Linkedin, Snapchat and Twitter (dependent on donated media support from respective platforms.)
• Utilization of third-party platforms when applicable, e.g., Smartly.IO. Training will be available if unfamiliar with interface.
• Communication with proper Ad Council teams including campaign management, research, and analytics, to understand target audience, objectives and goals of each platform campaign.
• Develop media strategy including audience targeting, flighting, goals and measurement strategy for each platform campaign.
• Identify efficiencies or shared successes of the campaign across the platforms.
• In-platform build, execution and ongoing management throughout length of campaign.
• Provide ongoing performance reports and recommended optimizations throughout lengths of flight
• When applicable, present performance reports to internal campaign teams and external media partners.
• Providing wrap-report at end of campaign with overall findings, performance and post-mortem on improvement opportunities.

What was the team composition?

The Llama Lead Gen team is one of the strongest examples I have personally witnessed of a good balance in distribution of labor. Every member on the team was actively involved in leading various meetings, offering suggestions to improve campaign performance. I was also pleasantly surprised by how involved Adam, the founder and CEO, was in the day-to-day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although the COVID-19 Vaccine Education campaign was still fairly new when Llama Lead Gen team was onboarded earlier in 2021, I think it’s fair to say that we have had great success with this campaign. To date, the campaign has exceeded expectations. To date, the campaign has generated $3.68M in spend, 497.7M impressions, 148.7M users reached, and 732.4K sessions to the website.

How effective was the workflow between your team and theirs?

The workflow between the Ad Council and Llama Lead Gen teams is seamless. We regularly communicate through e-mail and Slack; it’s not unusual for the communication between teams to occur multiple times a day. We also have weekly status check-ins and reporting overviews to discuss the latest updates and progress on the campaigns that they oversee.

What did you find most impressive about this company?

I’m most impressed by how proactive the Llama Lead Gen team is with managing our campaigns. Deliverables are always on time (with little to no edits needed); recommendations on how to improve our campaigns are expected. It’s truly a breath of fresh air to have partners who are always on top of everything. I also find it very inspiring how involved each member of the team is when it comes to both large and small tasks.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

CEO @  Saas cloud-mobile suite digitizes and automates the last mile for companies with distributed assets and work force.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We were looking for a means to leverage outstanding customer cases and testimonials into a digital marketing campaign to reach a wider audience.

What were your goals for this project?

Primarily lead generation. This was our first foray into digital marketing and so we expect to expand the program based on outcomes.

SOLUTION

How did you select Llama Lead Gen?

We advertised on UpWork and interviewed a number of applicants before picking Llama Lead Gen. I liked Adam's approach to the entire project on hand - including the fact that we may have fine-tune approach and deliverables as we progress.

Describe the scope of their work in detail.

Digital marketing program across primarily LinkedIn targeting specific verticals. This also involved assessing our current marketing assets including website, testimonials, case studies etc. and determining how best to package and use them across multiple programs.

What was the team composition?

Adam's team comprised of specialists who were brought in as needed. Some of the areas covered were editing and publishing case studies, eBooks and other material, setting up our Marketing Automation/CRM system (Hubspot), sequence generation etc. The composition changed as the project progressed.

However, we always had a single point of contact no matter who was handling the specific deliverable from Llama Lead Gen's team or ours. In our case that POC was always Adam.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once the campaign launched, we are starting to see a steady growth in leads flowing through. Additionally, Adam has been discussing with us quite a bit about what can be done next including several ideas that we had not considered in the past.

How effective was the workflow between your team and theirs?

No complaints here. As mentioned in an earlier response, we always had a single point of contact (in our case, Adam) who was always available to respond and manage all aspects of the program.

What did you find most impressive about this company?

We were impressed with the fact that Adam and team were ready to work with a broad scope which they helped break down into manageable, time-bound chunks that could then be fine-tuned as needed. Adam acted as our stand-in digital marketing head all through, and continues to do so.

Are there any areas for improvement?

None that I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder of a SaaS company that helps our clients scale paid digital campaigns with their partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We hired Adam and his team to help build, execute, and optimize B2B lead generation campaigns on LinkedIn.

What were your goals for this project?

We were looking for someone who was an expert in paid LinkedIn ads and also had the ability to build full campaigns from scratch (i.e. asset strategy, copy writing, creative building, audience targeting, pixel integration, campaign execution and optimization, etc.).

SOLUTION

How did you select Llama Lead Gen?

I initially found Adam on Upwork and then we set up a few calls to get acquainted. From the first call you could tell that he was very knowledgeable about paid LinkedIn advertising and also would be a great person to work with. We had talked with a bunch of other people and he was by far the most qualified!

Describe the scope of their work in detail.

Adam and his team have helped with full paid LinkedIn campaign execution and driving qualified leads from those campaigns. They have helped with asset strategy, copy writing, creative building, audience targeting, pixel integration, campaign execution and optimization, and reporting. They have a great range of services that help build an entire LinkedIn campaign from scratch.

What was the team composition?

Adam was my main point of contact, but I have also worked directly with his designers, copywriters, and audience experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Adam and his team have helped us deliver successful results for our clients. When our clients see great results, they expand their contracts with us. These successful campaigns have driven 10x revenue growth from several of our clients, which is outstanding.

How effective was the workflow between your team and theirs?

Adam and his team have awesome communication. They are very responsive and are great with setting expected deadlines (and exceeding them). They have a lot of processes in place that make the workflow during campaign planning very simple.

What did you find most impressive about this company?

Adam's expertise in paid LinkedIn advertising is unmatched! I'm very impressed with how knowledgeable he is on the platform, best practices, and nuances of LinkedIn lead gen ads.

I was also very impressed with the quality of work. He has definitely surrounded himself with a great team of designers and copy writers and their quality of work really stood out to me. They have a great ability to take minimal direction and put a stellar campaign together.

Are there any areas for improvement?

Nope, they are the best B2B paid social agency I've ever worked with.

BACKGROUND

Introduce your business and what you do there.

I run marketing for a fraud solutions company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Gen?

Llama Lead Gen helps us market ourselves to generate money so that we can help more banks and lenders with fraud. We want to bring our solution to more banks and lenders in order to create awareness of the various solutions that are available to them to combat fraud.

SOLUTION

What was the scope of their involvement?

I reached out to help us with sponsored LinkedIn posts. We were hosting a webinar and wanted to generate more attendance via paid social ads. I connected with Adam (Founder & CEO) and he walked me through all the steps to get that campaign up and running. By the time that one was going, we had a white paper ready for a second one. He helped with everything from setting up an initial campaign to running competing ads and testing and learning from that.

He also assisted with creative content that would be presented in the ad. Working on the copywriting of the ad, he helped with wording so it would generate the most clicks. He helped me understand the analytics of the campaign in a very nuts and bolts way.

Currently, he’s in the middle of a digital audit of the digital marketing capabilities of our competitors. The plan is to take a look at what they’re doing, and figure out how to launch a paid Google Ad campaign to address that. We’ve also been talking about email marketing campaigns too.

What is the team composition?

Adam was my main, and only, point of contact. I know he has people who work for him.

How did you come to work with Llama Lead Gen?

I chose Llama Lead Gen because of Adam’s LinkedIn experience. When it came to launching a campaign, he was incredibly experienced and familiar with the platform. It’s not a very intuitive platform. He’s also very personable.

How much have you invested with them?

The initial project was $1,500.

What is the status of this engagement?

We began work in October 2020, and are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wound up getting 20 leads for our ad for the webinar, which we considered very successful. Adam was incredibly patient to help us target the ads to build the audience, and we got strong leads who were very qualified. It was a very fruitful campaign. They’re incredibly knowledgeable.

How did Llama Lead Gen perform from a project management standpoint?

Adam is very reliable and easy to work with. He knows what he is doing and is dependable. He takes an informal approach, which I prefer. We talk whenever I want to schedule it.

What did you find most impressive about them?

They brought a lot of knowledge to the table that I didn’t have. We’re a small company, and the need to leverage other’s expertise is important to us to get ourselves up to speed.

Are there any areas they could improve?

No, I’m hoping to work more with them in the future.

BACKGROUND

Please describe your company and your position there.

Adam Yaeger at Llama Lead Gen was an incredible asset to our Ad Council team this year. We needed someone to jump in to manage all of our Reddit campaigns. Adam was super reliable, always there to answer any questions that we had throughout the process.

He also was incredibly savvy in managing our campaigns from start to finish. The end of of campaign reports he provided were exceptional. I'm looking forward to working together with Adam in the future.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

To manage the "hands on keyboard" of all of our Reddit advertising campaigns.

What were your goals for this project?

Every campaign had a different goal but it was usually either branding and awareness or drives to site.

SOLUTION

How did you select Llama Lead Gen?

We interviewed a number of candiates of Llama Lead Gen was the most qualified.

Describe the scope of their work in detail.

We hired Adam and his team to manage several reddit campaigns from August through December, which included three very successful AMAs (Ask Me Anythings)

What was the team composition?

Confidential

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our campaigns were successful. Because of Adam's management of the media - we spent our budgets in full, had low CPMs and reached our objectives.

How effective was the workflow between your team and theirs?

Incredibly effective. Adam was super responsive and always there. His

What did you find most impressive about this company?

Their agility, quick to respond, and the feeling that they were our teammates through and through.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

I am the Director of Business Marketing at an online forum, a company known across the globe for providing community and belonging for 50M+ daily active users across 100k+ communities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We partnered with Adam and team on over 5 different public service announcement campaigns with a variety of strategies including Ask Me Anything, Comments On campaigns, new beta product placements as well as standard media buys.

What were your goals for this project?

Our goal was to ensure the Ad Council message was as impactful and authentic for our platform as possible. Each campaign needed to be catered to different target interest groups and communities.

SOLUTION

How did you select Llama Lead Gen?

We were connected with Llama Lead Gen via our partners at Ad Council.

Describe the scope of their work in detail.

We met consistently with the team to discuss the varied campaign objectives, optimal creative and targeting and budget and flighting. Adam has been a lead voice in the conversation to set the strategy and approach.

What was the team composition?

I've worked directly with Adam.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw above average performance on a number of campaigns, successful flighting of new beta campaigns and even tested non-English creative with very successful results - an approach no other client had attempted previously.

How effective was the workflow between your team and theirs?

Adam is consistently quick to respond with clear and thorough answers and is a pleasure to work with. I'm convinced Adam does not have bad days. :)

What did you find most impressive about this company?

Adam's knowledge is evident and he is very willing to test new strategies and approaches. Having Adam in a meeting means you will quickly identify the ask, proposed solution and plan - making each meeting for efficient for everyone involved. Adam's clarity, speed and depth of knowledge separate him from the rest.

Are there any areas for improvement?

As someone who was new to our platform, Adam learned the ropes quickly and I'm confident he will be a pro in no time.