Liquid Designs

BACKGROUND

Please describe your company and position.

I am the Co-founder of FocusU Engage

Describe what your company does in a single sentence.

We help our customers achieve better business results through Experiential learning programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liquid Designs to accomplish?

• To create a brand identity

SOLUTION

How did you find Liquid Designs?

Online Search

Why did you select Liquid Designs over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Showcase of previous work

How many teammates from Liquid Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the work included design the complete brand guidelines for the organization. This included: 

• Logo concept & variations 
• Color palette 
• Typeface 
• Logo usage 
• Brand element & icon design 
• Stationery design 
• Brand uniform 
• Verbal communication 

The deliverables was in the form of a document that detailed out the brand usage guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes for us was in the form of a clear and distinct brand identity that would be appreciated by our clients. It has been 5 years since we adopted these new brand guidelines and we can confidently say that we have achieved that objective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I found the Liquid design team very responsive to our needs. They have always and without fail delivered items on time, despite our demands sometimes bordering on being "unreasonable" due to our time pressures.

What was your primary form of communication with Liquid Designs?

Email or Messaging App

What did you find most impressive or unique about this company?

The ability to adapt their work and fine-tune it basis the feedback we gave them basis their initial output has been very impressive. Also the "story ideas" behind different items like the logo has been unique. We have used them twice for this kind of work - and we wouldn't look anywhere else if we have to do it a third time.

Are there any areas for improvement or something Liquid Designs could have done differently?

I truly cant think of anything significant which came out as a gap to me.

BACKGROUND

Introduce your business and what you do there.

TrueRisk Capital is a quantitative investment manager of Liquid Alternative strategies. The firm takes a research-driven, fully systematic approach in offering clients its volatility, equity long/short and managed futures strategies. They aim to generate consistent and superior risk-adjusted return profiles that circumvent the shortcomings of legacy investment strategies in traditional asset classes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

Needed a website that effectively communicates our story on an abstract and complex topic to bring out its advanced and scientific approach.

SOLUTION

What was the scope of their involvement? 

Design conceptualization, creation, development, execution.

What is the team composition? 

Principal and 3 developers.

How did you come to work with the vendor?

Through Clutch.

How much have you invested with them?

2 months of regular interaction.

What is the status of this engagement?

Website launch is complete. Ongoing maintenance has been awarded to them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My Web Design/Development project was successfully completed by Liquid Designs of Gurugram, India, thanks to the boundless patience and focus on detail shown by its founder Ashish D. I am very particular about every tiny detail and requested numerous updates iteratively and Ashish processed them with a master-Zen like quality and temperament.

They're polite and professional. They listened and understood completely, executing all plans we provided. I have decided to continue with his services for ongoing website maintenance as he and his team are very prompt to respond. Great pricing and best value for money and quality.

How did the vendor perform from a project management standpoint?

Perfect job – very quick and responsive. Full understanding of every detail communicated. Clear, step by step approach.

What did you find most impressive about them?

Immense zen-like patience and understanding by the principal to my tiniest demands. Communication during mornings and nights to overcome a 12 hour time difference.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and your position there.

I’m the head of corporate communications at Samtel Group. Our flagship company is Samtel Avionics Ltd. We’re involved in the design, development, and manufacture of systems and equipment for airborne and land platforms in the defense industry. I’m responsible for our global branding needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Liquid Designs?

We hired Liquid Designs initially to design our brochure and our group’s websites. Later, when we decided to change our name and do a complete brand makeover, we engaged Liquid Designs. This latter project required designing a new logo/brand identity, creating a full brand portfolio, and handling facility branding for our new factory premises.

What were your goals for this project?

We wanted to give the company brand a slick, international look that conveyed our corporate philosophy. We’re an Indian company, so we wanted our branding to make that connection subtly, so as not to overpower our international image. Our brochures, handouts, stationery, and website had to reflect our new brand identity too.

SOLUTION

How did you select this vendor?

A colleague of mine from a previous company recommended them to us. We considered two other vendors as well, but we chose Liquid Designs because of their superior design proposal and competitive cost. Our managing director and senior management officials made the final decision.

Describe the project in detail.

We decided to design our brochure when our core business diversified from manufacturing picture tubes for televisions to defense and aerospace products. Our new positioning and messaging had to align with that. Simultaneously, we tasked Liquid Designs with reviewing the eight websites Samtel Group oversaw to ensure they had a similar look and feel. Liquid Designs' team met with our senior officials and toured our production facility to gather ideas. They also handled photo shoots to update images of all our products.

Later, when we decided to change our name and branding, Liquid Designs submitted a proposal that matched our requirements perfectly. This was essential, as the project involved facility branding, and we wanted to move into our new premises within a week. To cater to our Indian element, they designed the six pillars in our main hall with Samtel’s core values described in a particular form of Hindu verse. Employees and visitors alike applauded the design and continue to give us good reviews. Liquid Designs also branded certain walls throughout our facility to reflect themes such as teamwork (design area), thinking together (conference room), and healthy eating habits (cafeteria).

The logo they created popularized our new acronym (SA, instead of SDS), and followed the same simple design principles that we cater to in our industry. Our brochures, stationery, websites, and PowerPoint templates all followed those same ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully transitioned from ‘Samtel Display Systems’ to ‘Samtel Avionics,’ and are known globally only by our new name. We’re still using their brand identity guidelines today.

How effective was the workflow between your team and theirs?

We worked together smoothly. They worked remotely for the most part, but their team was available 24x7 for discussions. Slack was a great tool to turn things around quickly. They even met us in person for our brainstorming meetings.

What did you find most impressive about this company?

Liquid Designs' team came up with multiple ideas within a short timeframe and translated our ideas to designs rapidly. Their deliverables were high quality and matched international standards. They worked 24-7 to prepare everything in our new facility.

Are there any areas for improvement?

No, we didn’t see anything. They delivered everything we asked for to our satisfaction.

BACKGROUND

Please describe your company and position.

 I am the Director of an other industry company 

Describe what your company does in a single sentence.

Coaching

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liquid Designs to accomplish?

• Logo design
• Brand assets

SOLUTION

How did you find Liquid Designs?

Referral

Why did you select Liquid Designs over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Liquid Designs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand and logo redesign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Nice clean design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All delivered on time and to brief.

What was your primary form of communication with Liquid Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really understood the brief.

Are there any areas for improvement or something Liquid Designs could have done differently?

None