Linear

BACKGROUND

Please describe your company and position.

I am the Vice President of the company

Describe what your company does in a single sentence.

Insurance Field Marketing Organization

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Lead Generation

SOLUTION

How did you find Linear?

Online Search

Why did you select Linear over others?

High ratings

What was the size of Linear’s team?

2-5 Employees

What was your primary form of communication with Linear?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating and managing Facebook ppc campaigns aimed at generating leads for insurance sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Linear always delivered high quality ads and follow up in a timely manner. They were receptive to our requests and provided feedback and value adding insights. They did everything we asked them and made it all work.

What did you find most impressive or unique about this company?

Their creativity when creating ad graphics, video ads, carousels, landing pages, etc.

Are there any areas for improvement or something {provider_name} could have done differently?

No complaints,they did an outstanding job overall

BACKGROUND

Please describe your company and your position there.

I'm the CEO of an e-commerce business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear?

I hired Linear to manage all our paid advertising.

SOLUTION

How did you select this vendor?

Based on interviews with various vendors and overall pricing, I chose to work with Linear.

Describe the scope of their work in detail.

Linear manages all our paid advertising.

What was the team composition?

I work closely with a small advertising team at Linear.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall conversion rates are up by nearly 1% (meaningful) and cost per conversion is down by nearly 28%.

How effective was the workflow between your team and theirs?

We have weekly meetings to discuss performance, and plan for the following week.

What did you find most impressive about this company?

Their commitment to improving each week is impressive.

Is there any area for improvement or anything that could have been done differently?

None to speak of!

BACKGROUND

Please describe your company and your position there.

I am the owner of a wholesale jewelry company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear?

We hired Linear to manage our paid advertising - Google ads and Facebook ads.

SOLUTION

How did you select this vendor?

Through online research and a referral.

Describe the scope of their work in detail.

Linear held a series of meetings to better understand our industry. They then set a strategy to test and phase in new adwords campaigns that would both decrease our ad spend and increase our sales volume.

What was the team composition?

I worked with the PPC manager and the creative director, in conjunction with the general manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We say an immediate CPC reduction, with sales up about 20% right off the bat.

How effective was the workflow between your team and theirs?

We had bi-weekly meetings to ensure everything was moving in the right direction. They were extremely responsive to any email questions as well.

What did you find most impressive about this company?

They were committed to understanding our industry, and took a holistic approach to our business. They really listened to my take on the industry, and never made assumptions.

Is there any area for improvement or anything that could have been done differently?

None

BACKGROUND

Please describe your company and your position there.

I manage the supply side and publisher partnerships for Datalign Advisory, a platform that connects in market consumers with financial advisors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear?

We were looking to hire an advertorial specialist to build a page that talks about the advantages of using our product.

SOLUTION

How did you select this vendor?

We found 4 companies online after comparing reviews and ratings for several. Once we interviewed and heard each team's proposal, it was clear Linear was a cut above the rest and we contracted them.

Describe the scope of their work in detail.

Nick designed an advertorial with two variants, as well as a thank you page to host our form. He also built the pages in Unbounce.

What was the team composition?

I worked closely with Nick Gibson and Luke Heinecke, who I consider to both be commensurate professionals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet, however we are thrilled with the delivery of the final product.

How effective was the workflow between your team and theirs?

They were very communicative and assisted all aspects of the mock-up, final design, and implementation.

What did you find most impressive about this company?

They know their stuff when it comes to CRO, Google Ads, Facebook Ads, and landing page design.

Is there any area for improvement or anything that could have been done differently?

None!

BACKGROUND

Please describe your company and your position there.

Marketing director for a chiropractic office.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear, and what were your goals?

SEO. We wanted to increase our visibility on the web.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had the technical skills required to do the task.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Goals we laid out - Increase SEO and social media visibility. Strategies were implemented. KPI were being met. New patient requests were increasing due to visibility on the web.

How many people from the vendor's team worked with you, and what were their positions?

Project manager, design team and SEO specialists assigned

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are #1 on google search for our area. Most patients let us know that they found us on Google. Traffic to our website is constantly increasing,

Describe their project management style, including communication tools and timeliness.

We meet every other week via Google Meet to discuss needs and expectations. The team advises what they are doing to meet our expectations and inquires about any new needs.

What did you find most impressive or unique about this company?

Their professionalism and determination are top notch when it comes to overcoming an obstacle.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Business Optimization for a large, Inc500 rated company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

We hired Linear Design to optimize our landing pages.

SOLUTION

How did you select this vendor?

After doing our research and due diligence, we shortlisted 3 of the companies, and Linear Design beat them all in terms of how quickly they could get started, and on price as well.

Describe the project in detail and walk through the stages of the project.

The projects were pretty straight forward. Improve the conversion rates of our landing pages, which Linear was able to do on the majority of the tests we ran.

How many resources from the vendor's team worked with you, and what were their positions?

I mainly worked with Nick, their CRO Specialist, and all around nice guy. But I also spoke with the CEO of the company Luke while onboarding, and he was equally as nice.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In EVERY case, our landing page conversion rates were higher AFTER working with Linear Design. What else needs to be said? They did EXACTLY what they said they would do.

How effective was the workflow between your team and theirs?

The workflow between our teams was good. Any issues that arose were 100% on our side.

What did you find most impressive or unique about this company?

Just doing EXACTLY what they said they were going to do. It sounds silly to say that, but I've been in the marketing industry for more than 10 years, with a budget big enough to work with any agency, and 50% or more of the agencies I have worked with didn't do what they say there were going to do. So kudos to Linear for actually doing their job, and doing it well. It's a very rare thing these days.

Are there any areas for improvement or something they could have done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director at American Life Fund, a national viatical settlement company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

We hired Linear Design to assist with CRO services for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched CRO agencies online and really liked their website. After speaking with the Linear's CEO, Luke, I knew they would make a great fit as a CRO partner.

Describe the project in detail and walk through the stages of the project.

We had an initial discovery call, followed by provided access to our Analytics and our website. Then we had a strategy discussion, where we discussed all of the CRO opportunities available to be tested. Once these strategies were approved, the team implemented them, tested these optimizations, and reported on the results.

How many resources from the vendor's team worked with you, and what were their positions?

We had a dedicated Web Designer who implemented and reported on the optimizations and the CEO directed the CRO strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After testing, we saw our conversion rate double.

How effective was the workflow between your team and theirs?

They communicated well and were timely.

What did you find most impressive or unique about this company?

Their expertise in CRO and UX is top notch. They were fast, effective, and had a clear direction for decision-making.

Are there any areas for improvement or something they could have done differently?

We had a few miscommunications and some items took longer than expected but overall, we are very happy with the work and results from Linear.

BACKGROUND

Please describe your company and your position there.

Finance company, CMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design, and what were your goals?

We hired Linear to help with our conversion and ppc. In discussing those two items with us they suggested we look to revamp our landing page so we did.

SOLUTION

How did you select this vendor and what were the deciding factors?

Looked at their reviews, met with them as well as compared 3 other companies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Once we decided to go with Linear, they already had a plan laid out for us and worked with us to ensure their plan matched our needs. After finalizing the minor details they went to work on creating our new look.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Luke (the owner) and 2 members from his team both of whom I believe are account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received a 14x return on investment.

Describe their project management style, including communication tools and timeliness.

Communication was on point. They delivered information quickly when it was requested. Having a team to work with we never felt like we were without representation.

What did you find most impressive or unique about this company?

Communication and professionalism.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am one of the partners and a doctor of chiropractic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design, and what were your goals?

We hired Linear to help us attract more high quality new patients with Google Ads Facebook Ads and Landing Page Optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed Linear's content and spoke to two or three other clinics that worked with Linear and had great results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Linear set up our landing pages, google analytics, conversion tracking, reporting, ad platforms, and everything else we needed. It was a start to finish project. We didn't have much going and they pretty much built everything for us.

How many people from the vendor's team worked with you, and what were their positions?

3-5 but primarily work with our account manager and CRO designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They've increased our monthly conversions by 100% at least and lowered our cost per acquisition by 50% - 60%.

Describe their project management style, including communication tools and timeliness.

Communication is flawless, they'v  e never missed a call or report. Exceptional service all the way around.

What did you find most impressive or unique about this company?

They set goals and hit them every time.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Marketing manager of online coffee company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

Increase conversions on our landing pages and website.

SOLUTION

How did you select this vendor?

Found on a list of best CRO companies.

Describe the project in detail and walk through the stages of the project.

Linear did an audit to determine what could be improved. We liked their game plan and the work they put in from day one.

How many resources from the vendor's team worked with you, and what were their positions?

The CEO 2 designers and an analytics expert

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We added roughly $50,000 in monthly revenue. About a 22% increase.

How effective was the workflow between your team and theirs?

Communication is excellent.

What did you find most impressive or unique about this company?

Nothing flashy. They make complex tasks make sense and that's why we hired them.

Are there any areas for improvement or something they could have done differently?

Timelines: know what to expect and when to expect it