Linear

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Castle of Chaos, which has been around since 2001. We do a haunted house, escape rooms, mystery dinner shows, and we also rent out the space for birthday parties and other events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Linear Design?

We needed a better, more efficient website as the business was transitioning from mostly haunted houses to mostly escape rooms. We also needed to integrate the site with our event ticketing company. The site needed to be modernized and simpler for customers. I was also interested in SEO and an expanded online presence.

SOLUTION

What was the scope of their involvement?

We met several times in person to go through some example websites. There's not one other business that does everything that I do, so I was looking for different sites that I liked. We also discussed budgets and timelines. Then they spent about three months creating a basic website based on some of the examples that they found. They update the site each month based on what they know I want, and then we meet or have phone calls to go through any other changes or issues.

They also create quarterly campaigns where they'll come out and film a video of our events so the content is unique to our company. They regularly review the analytics with us to make sure everything is integrated and we can map what our customers are doing on our website (e.g., where they're clicking, how long they're spending on each page). They put unique phone numbers on all of our different online outlets and ads so that we can better track our efforts. They create blogs as well, which helps the SEO and also builds our online following on social media and the website. They send me a monthly report of the Google AdWords and social media ad spends, what’s effective, and what’s our ROI.

What is the team composition?

I primarily work with one account representative.

How did you come to work with Linear Design?

I needed more than what I had, and I wasn’t happy with the various marketing companies I’d worked with over the last 15 years. I shopped websites looking for a local firm. It was important that I could meet with them personally in order to express myself better. Linear Design seemed focused on the right things and I liked the examples on their website.

How much have you invested with them?

I've spent between $40,000–$45,000.

What is the status of this engagement?

We started working together around January 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve focused mostly on our escape rooms in our work with them. I had two escape rooms up and running when we started and I now have four. I was making around $3,000 a month previously and now it's closer to $18,000, and they're definitely a big part of that equation.

How did Linear Design perform from a project management standpoint?

Early on they had a couple of changes in personnel, but other than those shifts everything has been perfect. It's a little tough when the person that you're dealing with changes, but even then I was still getting good service and they were still doing the job well. The people I deal with now are stellar. They take initiative by going back and looking to see what I need based on our last meeting. My current account representative is fantastic at staying organized.

What did you find most impressive about them?

We’re a new industry for them. Yet within a few months they did the research that they needed to do to ensure that they provided me with the best possible product. Their work—video, website, and blogs—is top quality.

Are there any areas they could improve?

The personnel changes were the only hiccup and that was just at the beginning. I'm very happy.

Do you have any advice for potential customers?

As long as the team at Linear understands what you want, I'm confident they'll provide it. Be as clear as you can, and provide the best examples you can find.

BACKGROUND

Please describe your company and position.

 I am the Digital Marketing Lead of a candy company.

Describe what your company does in a single sentence.

Swedish Candy Company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Stronger presence in ad space

SOLUTION

How did you find Linear?

Online Search

Why did you select Linear over others?

• High ratings
• Pricing fit our budget

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coordinate on ads to grow holiday revenue 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue growth from ad campaigns 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear communication and prompt output. 

What was your primary form of communication with Linear?

Virtual Meeting

What did you find most impressive or unique about this company?

Linear was quick to learn about a new industry.

Are there any areas for improvement or something Linear could have done differently?

Not from my end 

BACKGROUND

Please describe your company and position.

I am the Owner of Laundry Care

Describe what your company does in a single sentence.

Professional laundry service with free pickup and delivery for people and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• To generate new accounts via paid Google & Facebook Ads.
• To generate new orders via paid Google & Facebook Ads.

SOLUTION

How did you find Linear?

Online Search

Why did you select Linear over others?

• High ratings
• Pricing fit our budget

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Management and optimization of Google Ads for 5 locations 
• Management and optimization of Social Ads for 5 locations 
• Management and optimiztion of retargeting campaign
• Weekly & monthly performance reports 
• A/B Testing 
• Budget allocation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• new accounts 
• new orders 
• CPC
• CPL

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Linear team was super on top of things! They provided us with monthly peformance reports, met virtually every week, and was in constant communication with us via Slack. 

What was your primary form of communication with Linear?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like how easy they are to work with. They take the time to understand your business goals and are very open to try different strategies. The right amount of leadership/collaboration. 

Are there any areas for improvement or something Linear could have done differently?

I can't think of anything they could of done better.

BACKGROUND

Please describe your company and position.

I am the Event Coordinator of Your Ultimate Choice, LLC

Describe what your company does in a single sentence.

We do Mobile retail pop-up sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• To drive customers to our pop-up location.
• To get exposure to our business online.
• To get the most exposure for our advertising dollars.

SOLUTION

How did you find Linear?

Referral

Why did you select Linear over others?

Referred to me

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping us to reach customers than a 10 mile radius of our pop-up location with Facebook and Instagram advertising targeted towards our customer base.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales have doubled since adding Linear to our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great response times. Advertising campaigns started in a timely manner.

What was your primary form of communication with Linear?

Email or Messaging App

What did you find most impressive or unique about this company?

Very good communication with the Linear team. Quick responses to any changes that need to be made.

Are there any areas for improvement or something Linear could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Manager of Business Development of a chiropractic care clinic.

Describe what your company does in a single sentence.

Holistic chiropractic care

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Increase our online marketing presence and effectiveness

SOLUTION

How did you find Linear?

Referral

Why did you select Linear over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Linear were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

New patient counts increased by roughly 50% following the implementation of the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Large increase in online conversion, pressence, and business performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were hands on and dedicated.

What was your primary form of communication with Linear?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They spend a lot of time and effort hammering out the small details.

Are there any areas for improvement or something Linear could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am an Executive of Well Health & Chiropractic

Describe what your company does in a single sentence.

Chiropractic clinic that specializes in non-surgical true spinal decompression and laser therapy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• to help me tell a clear story of who we are
• to increase my SEO on Google
• to bring in 100 quality leads per office each month

SOLUTION

How did you find Linear?

Referral

Why did you select Linear over others?

Referred to me

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We offer Chiropractic services, non-surgical true spinal decompression services and laser services. Linear has helped us reach people through social media and Google. They've helped us get our message out to the public so they know who we are and what we do.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company has two locations. One of the locations maintained their current monthly collections. The other location grew 33% in 2024 while using Linear. The location that grew is where we put the new expensive equipment. This is also the location we focused more of our marketing efforts,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Linear's team, Brook and Grant, were able to deliver their projects on time and responded to my needs adequately.

What was your primary form of communication with Linear?

Virtual Meeting

What did you find most impressive or unique about this company?

Linear's ability to communicate effectively and efficiently was impressive. And their are flexibility to accommodate my schedule to work with me.

Are there any areas for improvement or something Linear could have done differently?

When given a budget of ad spend. I would recommend that the not to overspend that budget. In addition, to have the budget they are given spread evenly throughout the month versus being used up in the first couple weeks and forcing me to spend more money the rest of the month versus shutting off the ads.

Also, I would love it if they could find someone that can make a video work on a cell phone in the hero spot of a landing page. I feel like this would help conversion.

BACKGROUND

Please describe your company and position.

I am the CMCO of Mighty Oaks Foundation

Describe what your company does in a single sentence.

Our mission is to save lives, restore families and change legacies through Recovery and Resilience programs around the world for military and first responder communities who have endured hardship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Digital Ads Management
• Google Ads
• Landing Page Design

SOLUTION

How did you find Linear?

Referral

Why did you select Linear over others?

Other

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They create ads and landing pages for us, build out dynamic campaigns and optimize all attributes to get the absolute lowest price conversion possible. Incredible team!!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We get fantastic reporting on conversion weekly and monthly from their team. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are incredibly proactive and very responsive to requests. One of the most talented teams I have worked with! 

What was your primary form of communication with Linear?

Virtual Meeting

What did you find most impressive or unique about this company?

The deep technical knowledge they possess about each platform and how to optimize conversions to meet our goals is impressive.

Are there any areas for improvement or something Linear could have done differently?

I have no complaints, it's been an absolute pleasure working with them!

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of The Original Log Cabin Homes Ltd

Describe what your company does in a single sentence.

We manufacture log cabin homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Monitor leads through facebook, instagram, and google.
• Maintain and optimizing ads.

SOLUTION

How did you find Linear?

Online Search

Why did you select Linear over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bi-weekly meetings to go over price per lead on facebook and google ad accounts. Going over click thur conversion rates. Maintaining running ads on facebook and google ads. Creating landing pages to help the customer find what they are looking for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in facebook leads and google leads through optimization. Making the most out of our budget for each. Demonstrating great progress and success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They do deliver items on time. And if we have any issues they take care of it in a timely manner and the problem is fixed right away. 

What was your primary form of communication with Linear?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are professional and informative. They can get ads approved in a timely manner so that it doesn't interrupt lead flow. They are also easy to work with.

Are there any areas for improvement or something Linear could have done differently?

They are really good at what they do. I would much rather work with them when working with facebook and google ads then trying to fix it by myself. 

BACKGROUND

Please describe your company and position.

 I am the Owner of a food & beverage company 

Describe what your company does in a single sentence.

Distribute beef, chicken, and seafood to consumers throughout the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Increase customer foot traffic

SOLUTION

How did you find Linear?

Online Search

Why did you select Linear over others?

• Great culture fit
• Company values aligned
• Other

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Linear was able to redesign our creatives and structure our campaigns in a way that both increased our traffic and lowered our ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total sales increased tremendously after linear became involved in our marketing process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time and met or exceeded expectations each and every time. Due to the nature of our business our marketing demands often change quickly and unpredictably and Linear is always on the ball.

What was your primary form of communication with Linear?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Linear, besides the results, is the service. I’m aware that my business is most likely one of the smaller accounts they are dealing with however they never make me feel like an afterthought. I’m always given professional and personal service and I couldn’t be happier.

Are there any areas for improvement or something Linear could have done differently?

Nothing off the top of my head.

BACKGROUND

Please describe your company and position.

I am the Office Manager of Premier Liposuction

Describe what your company does in a single sentence.

We offer cosmetic surgery, Liposuction being our specialty.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linear to accomplish?

• Increase Traffic
• Increase Visibility
• Make more money!

SOLUTION

How did you find Linear?

• Referral
• Other

Why did you select Linear over others?

• Referred to me
• Other

How many teammates from Linear were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Liposuction, Body sculpting, fat removal

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an increase in traffic, profits, and conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This company never misses a deadline. Communication has been awesome. All emails are replied to in a timely manner, all meetings are always on time and well prepared for, and all request have been acknowledged and carried out without delay.

What was your primary form of communication with Linear?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity has been amazing. Knowing how to target specific demographics through strategically manufactured ads has been very beneficial to our practice.

Are there any areas for improvement or something Linear could have done differently?

Not at this present time.