Liminal

BACKGROUND

Please describe your company and position.

I am the Executive Director of a nonprofit

Describe what your company does in a single sentence.

We're a private 501(c)(3) statewide nonprofit organization that provides direct services to loved ones of homicide victims as well as standardized training to allied professionals.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liminal to accomplish?

• Marketing and Branding - Logo, Font, Branded Images
• Website, Social Media Redesign
• Board and Team Strategic Plan
• Video Production
• Print Marketing

SOLUTION

How did you find Liminal?

Referral

Why did you select Liminal over others?

• Great culture fit
• Company values aligned
• Other

How many teammates from Liminal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When the partnership with Liminal began, we did not have standardized messaging - to include the "elevator speech" of how the board and team members shared information about the non profit's critical work in North Carolina.  While each person shared relevant information, it lacked consistency.  Liminal was instrumental in the production/redesign of the following: mission statement, vision statement, full website, full social media and weekly posts, printed one pagers and flyers in English and Spanish, branded imagery, printing of key handbooks, and design of outreach materials.  Liminal also created an impactful video about the non profit and this video has been used countless times for grant applications as well as a tool for a "3 minute overview" of our mission.  They also led a needed strategic plan event and created a tool for the board to use - something that did not previously exist for the organization in an ongoing format.  Most importantly, Liminal created a foundation that the team and board can now utilize for years to come. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the major successes is the email contact list.  With Liminal's guidance, we build out an opt-in contact list of over 5,500 contacts.  When Liminal joined, total contacts were around 1,200, but they were across multiple platforms and excel sheets.  Liminal helped us create a "one stop shop" for our services and recommended certain platforms to manage contacts, donors, and volunteers.  We also increased our Facebook followers - while I don't have the exact percentage I would share that the weekly engagement resulted in additional followers after each post; gradually building out to the 1,600 followers of the page we have as of today.  I would estimate that when Liminal joined, we had around 450.  Most importantly, the FB page needed to be modified as it had been created as a "person" at the beginning of FB and did not have the professional page for a non profit that currently exists.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Liminal was clear and consistent with its "asks" of our team.  There were streamlined forms with key dates for each party to be able to work on the project in an efficient and professional manner.  They were also available in a supportive sense to leadership of the organization as they had many years of engaging with non profits of various missions.  We cannot say enough about their impact on our organization as we still see their work in our every day interactions with each other and with the public. 

What was your primary form of communication with Liminal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I would say that there was mutual trust "out the gate."  They knew about our work before we had an initial meeting as they had done their due diligence to find out what was already public about this organization.  They had suggestions from a fresh perspective and could relate to non profit work and had a keen understanding of the ebb and flow of funding.  I will also share that they were excellent at being candid about what needed to be adjusted and would follow up to ensure those suggestions had follow through. 

Are there any areas for improvement or something Liminal could have done differently?

I think Liminal is one of if not the best investment we´ve even decided upon in it's "life" since 1986.

BACKGROUND

Please describe your company and position.

I am an executive of MAAME, Inc.

Describe what your company does in a single sentence.

MAAME is a community-based maternal health nonprofit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liminal to accomplish?

• Brand Messaging
• Web Design
• Visual Branding

SOLUTION

How did you find Liminal?

Referral

Why did you select Liminal over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Liminal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Liminal partnered with MAAME for a year to strengthen our brand and web presence. Their work centered on refining our messaging, building out a full visual identity, and redesigning our website from the ground up, alongside ongoing design support, copyediting, and general marketing guidance for leadership.

By the end of the engagement, MAAME had a clear messaging guide, a complete visual identity with logo and style guide, a steady stream of collateral design, and a new mobile friendly, SEO ready website with training so our team can maintain it going forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Liminal spent a year working alongside MAAME to reshape how we show up in the world, digging into our messaging, building a visual identity that actually feels like us, and rebuilding our website from scratch. What came out of it: a new logo, messaging that finally sounds like MAAME, and a website we're proud to point people to. Real, lasting pieces of who we are now.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Liminal spent a year working alongside MAAME to reshape how we show up in the world, digging into our messaging, building a visual identity that actually feels like us, and rebuilding our website from scratch. What came out of it: a new logo, messaging that finally sounds like MAAME, and a website we're proud to point people to. Real, lasting pieces of who we are now. Bill and his team were great to work with from start to finish. They kept us in the loop with regular check-ins, responded quickly whenever we reached out, and often flagged things before we even had to ask. Everything came in on schedule, which made the whole year feel steady and well managed rather than something we had to chase.

What was your primary form of communication with Liminal?

Virtual Meeting

What did you find most impressive or unique about this company?

Liminal worked with MAAME for a year on reshaping our messaging, building out a visual identity, and rebuilding our website from the ground up. What we walked away with: a new logo, messaging that finally sounds like us, and a website we're actually proud to send people to. Bill and his team were a pleasure to work with. Communication varied week to week, sometimes a quick check-in, sometimes them catching something before we even brought it up, but it always felt like they were paying attention. Everything landed on schedule too, so the year never felt rushed or chaotic. What stuck with us most was how carefully they listened. They understood that we wanted to feel current without losing what makes MAAME, MAAME. That's a hard line to walk, and they walked it well. The end result doesn't feel like a generic rebrand. It feels like us.

Are there any areas for improvement or something Liminal could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am an executive at Empower All

Describe what your company does in a single sentence.

Empower All, Inc. equips young people and the communities that support them with the resources, relationships, and opportunities to thrive by connecting mental wellness, STEAM education, workforce development, and community engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liminal to accomplish?

• We hired Liminal to develop a comprehensive brand strategy that clearly communicates Empower All's mission, vision, and impact.
• We also partnered with Liminal to design and launch a new website that better reflects our organization and provides an engaging experience for our community, partners, and supporters.
• We engaged Liminal to create a cohesive marketing strategy that strengthens our brand, increases awareness, and supports the continued growth of our programs and initiatives.

SOLUTION

How did you find Liminal?

Word of Mouth

Why did you select Liminal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Liminal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Liminal partnered with Empower All to lead a comprehensive brand transformation designed to strengthen our organizational identity and position us for future growth. The scope of work included the development of a strategic brand framework that clearly articulated our mission, vision, values, messaging, and market positioning, ensuring consistency across all communications. As part of the engagement, Liminal designed and launched a completely redesigned website that better showcases Empower All's programs, community impact, partnership opportunities, and organizational story while improving user experience and accessibility. Liminal also developed a comprehensive marketing strategy to increase brand awareness, strengthen community engagement, and provide a clear roadmap for communicating our impact across digital, print, and social media platforms. Key deliverables included a brand strategy, messaging framework, visual brand direction, a new website, and marketing recommendations that will support the continued growth and sustainability of Empower All.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project established a strong and consistent brand foundation that has significantly strengthened how Empower All communicates its mission and impact. Since implementing the new brand strategy and website, we have improved our ability to engage community partners, funders, volunteers, and program participants through clearer messaging and a more professional digital presence. The work has also enhanced our marketing efforts by providing cohesive branding and communication tools that support outreach, partnership development, fundraising, and continued organizational growth, positioning Empower All to expand its reach and increase its long-term community impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Liminal demonstrated exceptional project management throughout the engagement. The team maintained clear communication, established realistic timelines, and consistently delivered project milestones on schedule. They were highly responsive to our questions, incorporated feedback quickly, and remained flexible as our organizational needs evolved. Rather than simply delivering requested items, Liminal took the time to understand our mission, values, and long-term vision, ensuring every deliverable authentically reflected Empower All. Their collaborative approach, professionalism, and commitment to quality made them a trusted strategic partner throughout the entire process.

What was your primary form of communication with Liminal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Liminal was their ability to truly understand our organization beyond the surface. They didn't just create a brand—they invested time in learning our mission, listening to our stakeholders, and translating our vision into a compelling and authentic identity. Their strategic thinking, creativity, and collaborative approach set them apart. Liminal made us feel like a valued partner throughout the entire process, and the final products accurately captured who Empower All is today while positioning us for future growth and greater community impact.

Are there any areas for improvement or something Liminal could have done differently?

No. Our experience with Liminal exceeded our expectations. Their team was responsive, collaborative, professional, and committed to delivering high-quality work throughout the entire engagement. We would not hesitate to work with them again or recommend their services to other organizations.

BACKGROUND

Introduce your business and what you do there.

We are a non-profit organization, and we partner to create equitable opportunities and improve outcomes for members of our community in the areas of housing, education, economic mobility, and health & community well-being.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Liminal?

We needed support with marketing, communications, branding, and CEO executive support.

SOLUTION

What was the scope of their involvement?

Liminal handled rebranding and positioning, graphic design, website design and ongoing hosting and support, print collateral, support of annual events and fundraising campaigns, messaging, brand guidelines, CEO executive support, and social media and LinkedIn support. We retain them on a monthly basis, and they serve as an extension of our team.

How did you find Liminal?

Referral.

Why did you select Liminal over others?

We chose Liminal because they were a great culture fit and their company values aligned with ours.

What is the status of this engagement?

The engagement began in July 2021 and is ongoing.

How many teammates from Liminal were assigned to your project?

2-5 people from Liminal have been assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have analytics that support increase engagement on LinkedIn and website; we have print collateral that is well-designed and cohesive; we have new brand and messaging guidelines; and we have a newly designed annual campaign.

What was your primary form of communication with Liminal?

We communicated through in-person meetings, virtual meetings, and email or messaging apps.

How did Liminal perform from a project management standpoint?

Liminal is extremely engaging and good at listening and synthesizing information. They understand our mission and help us create content and messaging that aligns with our brand characteristics. We are able to engage with more than one person on their team, and we hold scheduled meetings to check in and follow up on our project list.

What did you find most impressive about them?

The team is down-to-earth and relatable. Members have experience leading nonprofit and mission-based organizations. They genuinely care about the organizations they work with and are always thinking of ways to connect us to other opportunities. As CEO, I have appreciated building a trusted relationship with one of the co-owners, who has been a great thought-partner and collaborator.

Are there any areas they could improve?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the CEO of Wake Smiles

Describe what your company does in a single sentence.

Nonprofit dental clinic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liminal to accomplish?

• Branding Rebuild
• Website Rebuild
• Narrative Rebuild

SOLUTION

How did you find Liminal?

Other

Why did you select Liminal over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Liminal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed an entire overhaul! We needed a new logo, defintion of our brand, our values and our work. We needed a website build that mirrored who we were.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our online presence has improved drastically. We were also able to secure nearly 80% of grants I wrote due to our messaging being defined.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time! Always available for consults and discussion.

What was your primary form of communication with Liminal?

Virtual Meeting

What did you find most impressive or unique about this company?

The connection with the team is impressive. I feel like they KNEW me and our mission. They asked questions that went beyond building a website...they understood our ethos. This came natural to them and now I consider them friends and advocates for our work!

Are there any areas for improvement or something Liminal could have done differently?

No comments here!

BACKGROUND

Please describe your company and position.

I am the Director of Partnerships + Development of Abara

Describe what your company does in a single sentence.

Fear over immigration divides us. We create spaces for connection to build peace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Liminal to accomplish?

• Clear messaging.
• Compelling design.
• Expand funding capacity.

SOLUTION

How did you find Liminal?

Referral

Why did you select Liminal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Liminal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Team Listening Process
• Clear Messaging 
• Word Press site 
• New Website 
• New Pitch Decks 
• New Print Products 
• Coordinated Communications
• Exapanded Partnerships + Funding

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Qualitative Relationships: Clear messaging increased momentum and interest 
• Quantitative Outcomes: Expanded funding to complete Phase 1 of Capital Campaign 
• Team Capacity: Abara's capacity and energy expanded

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Liminal is highly engaging, fun to work with, and open to receive/give feedback in healthy ways 
• They always deliver on time and they problem solve with lighting response 

What was your primary form of communication with Liminal?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a compelling and clear framework for messaging. They naturally equip your team and grow your leadership in areas of project mangagement, communications, and strategy. They are a team of integrity, diverse and nuanced perspectives, and value partnering with justice rooted organizations commited to dignity, bridge building, beauty, and solidarity. 

Liminal is more than a creative agency. They're thoughtful partners who take the time to understand your mission and help bring it to life with excellence.

Are there any areas for improvement or something Liminal could have done differently?

I can't think of anything major offhand. We rarely need to reschedule if times don't work. I find their team to be responsitve, honest, and reliable.