Levitate Media

BACKGROUND

Please describe your company and your position there.

I'm the marketing director at a medium-sized software development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We wanted a light-hearted, fun video for our new product called Members Advantage.

What were your goals for this project?

to communicate the key selling points of our new software in a fun, animated way.

SOLUTION

How did you select this vendor?

I evaluated a few video companies and they had example videos in their portfolio that we liked and they were not too expensive.

Describe the video(s) and the process in detail.

Everyone at Levitate was easy to work with, responsive and knowledgeable. I had a pretty good idea of what I wanted and they were able to take my ideas, flesh them out and improve on them.

What was your vendors' project management or feedback process?

They had a specific dedicated person for each step of the process. Feedback was easy, either online or via email.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our goal was brand awareness for a new offering. Unfortunately, our market is quite small---the numbers aren't large enough to have statistical accuracy. So I can't say that sales or even brand awareness increased by such-and-such a percent. I can say that we were very pleased with the end result.

How effective was the workflow between your team and theirs?

Very effective. Their dedicated specialists monitored every step of the process and were easy to reach and communicate with.

What did you find most impressive about this company?

They grasped what we were trying to accomplish very quickly and their first effort was very close to what we were looking for.

Are there any areas for improvement?

Hmmm, I don't remember having any issues with them.

BACKGROUND

Please describe your company and your position there.

We are a registered transfer agent focused on emerging, micro and mid-sized issuers. I am a Sales and Marketing Associate, focusing on social media, marketing material, and creative projects to help increase awareness or help customers/prospects better understand our services and solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

Our company is adapting to new technological opportunities, and we wanted a video to illustrate our services, solutions, and new technological advances within our company. We needed a quick tutorial to remind shareholders what we can offer and how they can access their account information.

What were your goals for this project?

Our goals were to provide a clear description of our offerings and how we can help shareholders and our clients, as well as educate them on the different ways to utilize our services.

SOLUTION

How did you select this vendor?

I was directed to Levitate through the Mail/Proxy Manager who wanted this video to be made. I believe he found them either through a Google search or an email.

Our company currently works with a different creative agency for our other marketing initiatives, and as soon as we heard from Levitate about their proposed approach to the creation of this video, we were immediately sold.

Describe the video(s) and the process in detail.

The video is a 30 second video that describes the different needs a shareholder has, and how we can assist them with those needs - and how they go about it. The video ends with how they can contact us and visit our website to follow through on these abilities.

What was your vendors' project management or feedback process?

The feedback process was incredibly easy and actually extremely helpful. This is the first time I have been able to view a version and be able to have feedback on each specific section, and even point to the specific area of interest.

I loved how easy it was to point out the areas needing changes, and Levitate was insanely quick with revisions. This feedback process was essentially as easy as meeting in person and going through the reviewing process together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, we have yet to distribute the video. We are working on redesigning our website, where the video will live. We are developing a marketing plan so we can determine how to properly distribute the video to the correct viewers in the most effective way.

However - we are incredibly satisfied with the video and know it will be very informative to viewers.

How effective was the workflow between your team and theirs?

The workflow between our teams was so seamless and easy. The feedback process tool I mentioned above made this process so easy. Additionally, the Levitate team (especially Jennifer) were incredibly helpful and diligent. We truly appreciate the quick turnaround and patience with our feedback.

What did you find most impressive about this company?

Their ability to be quick and punctual with communication without being overwhelming. We have been working on other projects with other companies and the deliverables they give us can be so overwhelming and it eventually makes the entire process take longer.

Levitate had one call with us to discuss our goals and the purpose of this video and took the rest into their own hands. The entire process felt so simple and underwhelming, and it was done within a month! We were so pleased and surprised.

Are there any areas for improvement?

Honestly, I don't have any negative feedback. Levitate was so helpful, quick, thorough, and accommodating. My entire team was pleased with their work and the team that made it all happen.

BACKGROUND

Please describe your company and your position there.

I cam the Co-Founder of Corra Group. Corra Group conducts employment screening background checks and due diligence and corporate research for a variety of clients both domestically and globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate?

Corra Group retained Levitate for an animated corporate branding piece that we wanted to be project a light hearted but professional sense to it. We believed something that was entertaining while containing all the desired branding elements was essential to our first endeavor.

What were your goals for this project?

As noted, this was an overall branding piece that we would use to give our clients, current and prospective and better sense of what their experience would be like when engaging with Corra Group. We felt something entertaining, in fact an easily recognized fable in tone was the best way to reach our targeted market.

SOLUTION

How did you select this vendor?

We were shopping for an animation studio. Several responded to our entreaties. After several emails and conversations, we believed that Levitate was the best fit both in sensibility, pricing, and receptiveness.

Describe the project and the services they provided in detail.

The end project was a 30 second two dimensional animation piece. The spot featured a Dracula character who was applying for a job in a blood bank. Of course, when the human resources person called up Dracula's background check from Corra Group, poor Dracula had to turn into a bat and flee the scene. Not your everyday corporate branding element, but this is what we wanted.

What was the team composition?

There were three of use from Corra Group, including Kyle Anderson who was our liaison and outside consultant. There were several people at Levitate, including the principals.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We posted the animation on YouTube as well as Linked in and our own Corra Group Website, as well as other places I can't remember. People responded favorably. As we weren't overly concerned with click thru's in this instance, we cannot really say how many customers it attracted. But feedback was such that people loved it. Here is is on YouTube. https://www.youtube.com/watch?v=KWsjo4hMegI

How was project management arranged and how effective was it?

Project was managed through phone calls and emails. The work in progress was made available for review at different junctures. We reviewed and suggested changes. The changes were realized and the project was resent to us. And then once we believed it was in the shape we wanted, we signed off on the animation. We believed it raised our profile and projected further the branding image we were looking for in relation to our employment screening division.

What did you find most impressive about this company?

Levitate was extremely receptive and easy to work with. They made all the desired adjustments and had excellent suggestions that enhanced our initial theme.

Are there any areas for improvement?

There is always room for improvement in the creative process. Aside from my role as Co-Founder of Corra Group, I am a published author and worked some years in entertainment and media. In that business of creativity, I don't believe there is any such thing as a perfect anything. If so, that would be incredibly boring.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a food ingredient company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We had created a new, specialized ingredient for the beer industry and we wanted to visually explain it's value proposition.

What were your goals for this project?

Cost effective video, animated to show complex process and value proposition in under a minute.

SOLUTION

How did you select this vendor?

Online research, viewing examples, comparing price points.

Describe the video(s) and the process in detail.

We had a kick off call, after filling out a creative brief, and further explained the specialized nature of this ingredient, and the B2B ingredient industry as a whole. Levitate created a script and we did a number of back and forth's until we were happy. We also received a storyboard of the animation to ensure we liked the look/feel, prior to a financial commitment. Then the animation process with comments, an easy to use evaluation system and a few revisions to the final product.

What was your vendors' project management or feedback process?

They had a great system for feedback and communication. They were very responsive to our questions (being new to this process) and our changes (given the specificity of this project).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the video and it has received a fair bit of views.

How effective was the workflow between your team and theirs?

Very effective. Great tool to capture and communicate feedback. Our representative was very timely with questions and changes and even helped guide us at certain points to video best practices.

What did you find most impressive about this company?

Turnaround time and ability to shift to our needs.

Are there any areas for improvement?

Notably, this was a very specific and technical video, but I had to be involved more than I thought to ensure the tone and explanation were on par. Overall, very happy with the outcome.

BACKGROUND

Please describe your company and your position there.

Baker Manufacturing Co. LLC is a company with 4 divisions, one of which is our Casting Division which I manage. We sell off additional capacity in our iron foundry that remains after our internal product lines are manufactured.

I am tasked with managing the sales group as well as develop annual sales and marketing plans to hit sales budgets within allotted spending budgets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We hired them to get live action shots in a difficult environment (green sand iron foundry) as well as drone footage of the exterior of the facility.

What were your goals for this project?

I wanted to have a video that demonstrated the artform that is iron casting combined with current technology we use today. Marketing video to attract customers as well as potential employees.

SOLUTION

How did you select this vendor?

I had reviewed videos done by firms our other divisions used and wanted something with more creativity and flash. I met Levitate at a trade show and reviewed their sample work and decided to take a leap.

Describe the video(s) and the process in detail.

The process was easy, it started with a series of phone calls where I explained my vision. They created a plan and then we scheduled a time when they could come film. This was delayed on my part as we had some work being done so we had to schedule 2 months out from our initial call.

They filmed onsite for about 8 hours and endured challenging conditions (fairly dangerous on the deck with 2500 degree F molten iron being poured) as well as provided suggestions on different areas to highlight to better demonstrate the flow.

Within a week from filming I had the first rough cut and it was beyond what we had envisioned, from there they edited to the final version that we highlight at trade shows, on our web site, and to anyone who will take the time to watch.

What was your vendors' project management or feedback process?

Levitate's project managers, production crew and editors mad this the easiest video we have had produced for any of our product lines.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone within our company from the receptionist to the President was impressed at how well it flowed from start to finish and the end result was a video that we were proud to share with our board of directors and shareholders as a prime example of marketing videos we will use going forward.

We have drawn attention to our foundry, gained several new customers at trade shows who were drawn into the booth by it. Additionally, it has helped draw in employees in a very tight labor market.

How effective was the workflow between your team and theirs?

It could not have been simpler. They listened, made suggestions, and delivered a spectacular video.

What did you find most impressive about this company?

How professional the team was as well as how high quality the video turned out to be given what they had to work with.

Are there any areas for improvement?

None that we could think of. They exceeded any company we have worked with in the past.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director at Region Five Development Commission (R5DC) and North Central Economic Development Association (NCEDA). I am responsible for maintaining the administrative duties and external marketing and communications for R5DC, NCEDA, and The Good Life. I coordinate marketing and outreach activities, facilitate website maintenance, digital marketing and event planning. I also oversee the branding for R5DC and NCEDA, beautify plans, and create project collateral.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We hired Levitate to assist us with a digital animation to help us explain our Welcoming Communities initiative and create an innovative way to share this program with the general public and our constituents.

What were your goals for this project?

We intended to use the video to share via our digital marketing channels, newsletters, and our website. Our goal was to create awareness and bring more organizations into this initiative.

SOLUTION

How did you select this vendor?

Levitate sent an email solicitation to our Executive Director, who had, oddly enough, been searching for a cartoon/animation producer in Minnesota and couldn't find one. The timing and need just happened to work out very well upon the receipt of the email and dialogue began from there.

Describe the video(s) and the process in detail.

The video script was created and approved by us. Levitate drew up the animation portion of the video and sent us a list of people to listen to so we could select a person for the "voice-over" portion of the video. The video was put together with our script, the animation and the voice over and hardly any tweaks were needed at all once we were to this point, due to all of the upfront discussion and management by Levitate. The process was VERY smooth and extremely easy to participate in.

What was your vendors' project management or feedback process?

Our vendor, Levitate, used Basecamp to manage the project and obtain feedback from our team. This tool made it super slick and easy for us to communicate, especially with our requested changes. At the same time, it kept us all on the same page.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased traffic to our YouTube channel and website and gained more exposure to this program in our region.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. The process could not have been smoother! We were super happy with the all steps of the process. It truly was a piece of cake!

What did you find most impressive about this company?

The process was so smooth and efficient. They listened really well to understand our needs and get the parameters laid out upfront. The project was absolutely seamless. We worked through vacations on both sides of the project (our team and theirs) and experienced no delays. The coverage was fantastic, and so was the communication!

Are there any areas for improvement?

We can't think of anything!

BACKGROUND

Please describe your company and your position there.

I've worked closely with Levitate Video at two growth-stage startups from Sr. Marketing Manager and Director of Marketing roles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

Although we had in-house videographer talent at both companies, our teams did not have the cycles or expertise needed to create the motion-graphic-driven videos required to effectively announce and explain the value of multiple new product and service offerings.

What were your goals for this project?

We needed to boil down complex and sometimes changing technical capabilities into an easy-to-digest message for multiple audiences of varying personas—from the very computer-literate to the business-focused—in order to effectively communicate the value of our new software products and services and convince these audiences to request a meeting, demo, or trial.

SOLUTION

How did you select this vendor?

Levitate came recommended by another Marketing organization, and after we were successful the first time, we've continued to use them and "bring them with us" to subsequent companies as a preferred, trustworthy vendor.

Describe the video(s) and the process in detail.

Levitate worked with our Marketing orgs., our Product Managers, and our executives to understand our target audiences and the value for each of them that we needed to communicate. They exercised their expertise in scriptwriting to boil down our long-winded ideas into short, digestible scripts and guided us through a production process where we approved the script, chose and approved voiceover and music, approved static visuals, brainstormed and approved animations, etc.

What was your vendors' project management or feedback process?

Levitate offered many, continuous opportunities for feedback. Leveraging Basecamp, the entire project team was able to stay in sync. Levitate management and their designers are always extremely responsive to our requests.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Levitate videos were featured in multiple product and service rollouts as the showcase piece for the campaign. Often, Levitate videos have been the centerpiece of our website homepages. We've played them for prospects, customer conferences, and at tradeshows. Levitate helps give us the combined words and visuals to express the value we're trying to communicate to our prospects in a way that they can easily understand and has contributed to countless business opportunities.

How effective was the workflow between your team and theirs?

Levitate's managers and designers have always been extremely communicative. They use Basecamp to codify communications. Often, it has been OUR side holding them up. They've gently nudged us and effectively explained best practices to keep us on track and ensure the end result is as professional as possible.

What did you find most impressive about this company?

Their responsiveness and value for cost set them apart. They are experts at boiling down very complex concepts to something approachable.

Are there any areas for improvement?

We're very satisfied with Levitate as-is.

BACKGROUND

Please describe your company and your position there.

Throttle CRM is the aftermarket automotive industrie's most comprehensive CRM. Throttle CRM provides a complete customer journey from last visit to next visit. Throttle CRM leverages thank you emails, surveys, newsletters, text notifications, email notifications, and postcard direct mail to make sure you are always top of mind for your customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We hired Levitate because we needed to create a video that outlined all of our services in a quick, easy to understand, way so we can sell new business and decrease our pitch time.

What were your goals for this project?

The goal was to reduce the sales pitch by wrapping all of Throttle's capabilities in a 90 second spot instead of a 30 minute phone call.

SOLUTION

How did you select this vendor?

We have worked with Levitate for years. They are our go to when we need anything video oriented. Their attention to detail and quick response times are the reason we continue to choose them for our video work.

Describe the video(s) and the process in detail.

The video Levitate created for us provides a quick overview on all of the items associated with our CRM program. It talks briefly about how Throttle keeps your brand top of mind and how important it is to spend your marketing dollars carefully.

What was your vendors' project management or feedback process?

Levitate meet us on site to begin the project. We then transitioned to an online platform that allows all parties to review the same files as we build to a look and feel that we are all comfortable with. Their online platform was easy to use and allowed us to add notes and feedback which was shared directly with the Levitate team. Very quick and easy process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video that Levitate provided is used on a daily basis. We include the video on our sales follow up emails and it is also available online for anyone who is interested in our services. It has become a useful and critical tool for our continued success.

How effective was the workflow between your team and theirs?

Workflow between our company and Levitate was easy and clear. They are on the ball and their processes are polished.

What did you find most impressive about this company?

Their ability to come in and quickly understand our needs and our business model impressed us. Their quick turn on deliverables and their expertise in what they do shines through - they have a clear and productive internal structure.

Are there any areas for improvement?

Not at this time.

BACKGROUND

Please describe your company and your position there.

We are a non-profit organization that brings military, industry, government and academia together in an ethical forum.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

A video to explain AFCEA and all the many entry points into the organization.

What were your goals for this project?

To inform people about the organization and all the various ways they can leverage it.

SOLUTION

How did you select this vendor?

Email promotion

Describe the video(s) and the process in detail.

One 2.5 minute video. The process was very smooth. They were able to take from a 30 minute phone call the basics of what we do and create a script that was about 80 percent on target with the first pass. Then they worked with us on imagery and modifications to the script to fine-tune it. They delivered on time. Very organized and responsive process.

What was your vendors' project management or feedback process?

Customer portal and email.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just launched it, but overall, it has been very well received across the enterprise.

How effective was the workflow between your team and theirs?

They were very well organized, very professional.

What did you find most impressive about this company?

Their ability to understand what we were trying to do and boil down a very complicated organization into a short video story.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

We are a private equity firm that partners with entrepreneurs and management teams investing in and growing lower middle-market companies. I am the Investor Relations Vice President and responsible for the firms's strategy and implementation of investor relations and marketing/communication efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We host our limited partner annual meeting each Fall where we have the opportunity to present an update on our investment activities, including introductions to our new platform investments. The Company Overview videos created by Levitate are a great way to introduce the audience to the Company in an engaging, entertaining and informative manner. This is a highly effective way to allow our investors and team to step into the Company and not just hear it from us.

What were your goals for this project?

To produce a high-quality, professional video in an interview-style that would ultimately be entertaining and engaging, and be so well done that we can use material for future projects.

SOLUTION

How did you select this vendor?

Various firms were researched and compared. Ultimately, I am driven to work with companies that are super responsive; Levitate was timely and extremely helpful from the pre-selection to the finished project. They understood our objective and provided guidance and recommendations along the way [since we aren't the video pros :)]

Describe the video(s) and the process in detail.

The process including strategy, scripting, story outline, filming, transcription and final product. We also had to work together on existing assets that we needed or wanted included and collaborating with the Company on scheduling. I provided guidelines, general script outline/questions for interviews and feedback based on my team's views. Levitate worked extremely well with feedback and revisions.

What was your vendors' project management or feedback process?

We had 4-5 individuals involved in the process from our Firm's side and Levitate was great at managing various forms of feedback (email or base camp) and timely with addressing those comments.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The investors / public can access the videos on our website. The investors take these videos back to their respective team since not all attend the presentation. We have received great feedback from them in the sense that we strategically and succinctly show them how the capital is working, in what areas.

How effective was the workflow between your team and theirs?

We used Basecamp to house our team communication regarding revisions, timelines, scheduling, etc. so all knew what was outstanding to complete or what was completed. Overall, it was a fantastic approach to keeping all on task and completed the project on time.

What did you find most impressive about this company?

Their responsiveness and availability were key. I was happy to see that they had various team members involved in different functions (accounting/invoices, filming/production, editing, etc.) and all were on the same page throughout the whole project.

Are there any areas for improvement?

The invoicing process was overall effective from a paperless perspective, but our spam filter caught the invoices so I recommend 2 invoices per project vs 3-4 invoices (deposit and final payment - with the assumption that project scope and budget allow for it) so that there isn't a clog of invoice with accounting to process and producing payment within a couple of weeks of each other.