Levitate Media

BACKGROUND

Please describe your company and your position there.

We're a tiny company and I'm the president. I do everything including website development and overseeing marketing material.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

We needed a super-fast what-the-heck-is-your-service all about video for our web page.

SOLUTION

How did you select this vendor and what were the deciding factors?

Someone recommended Levitate-- and I'd been getting solicitations from them periodically over the years.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First we educated the Levitate folks in great detail as to what our CodeLab service does, why it's unique, why it's waaayyyy better than the so-called "competition", and what elements we thing are most attractive to first-time potential adopters. Then we helped guide them to record a handful of short screencasts of our product in use. Then they did the MAGIC. Out came a perfect intro in under 90 seconds (which was our target). They managed to get all the essential ideas in there, with a smooth narrative flow. I was and still am truly amazed.

Who did you work with and what was the feedback process like?

I don't remember the specific names of the people we worked with and I wouldn't put them in here anyway. They were all super pleasant, professional and knew what they were doing. There was a feedback process, and we offered a few tweaks here and there which they made good use of.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don't do A/B testing or anything like that so I can't offer quantitative measures. The video absolutely serves its purpose. Users know if our services might be of interest to them within seconds. If they stick it out to 40 seconds, they will learn the essence of the service. If they watch all the way (which according to Vimeo a high percentage do) they will have gotten about 95% of any pitch we could make, even if we had 10 minutes. All in 88 seconds.

Describe their project management style, including communication tools and timeliness.

It's all good.

What did you find most impressive or unique about this company?

Responsive, creative, inventive, and they get it done.

Are there any areas for improvement or something they could have done differently?

Sorry, can't think of any improvement. 

BACKGROUND

Please describe your company and your position there.

I am the Chief Commercial Officer at Allotrope Medical. We are a Houston based company committed to delivering technology that enables surgeons to safely and easily identify the ureter during pelvic operations “on demand.” We developed StimSite™– designed to make surgery safer and more efficient in “real time.” StimSite is integrated with existing laparoscopic and robotic platforms. Simple. Seamless. Safe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

StimSite™ received FDA clearance in November of 2020 and we began commercializing it in January 2021. As a new, disruptive technology, it was important for us launch our mission and the vision of our CEO/Founder, Dr. Albert Huang, to the surgical community.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to Levitate Media from a high end marketing firm on the east coast. We had an introductory meeting with the Levitate team. They were professional, attentive, and listened carefully to bring our ideas to reality.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project was laid out and managed by the account lead and our producer Evan beautifully. They did some discovery early, utilized cutting edge cloud sharing platforms for content collection, and helped develop our story, script, and filming schedules.

Who did you work with and what was the feedback process like?

Evan Scott was our lead. He communicated well and kept a nice balance of understanding our mission and objectives while making suggestions for improvement and clarity. Our team and partners enjoyed working with him and the larger Levitate team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The end product was an important piece of our brand and value proposition introduction to surgeons, OR nurses, and healthcare C-suite executives. It raised awareness for us in key segments and drove partnership leads.

Describe their project management style, including communication tools and timeliness.

Levitate used integrated cloud platforms to communicate and collaborate. They worked seamlessly within our corporate culture and IT set up.

What did you find most impressive or unique about this company?

Sometimes it can be very challenging to capture and communicate the benefits of a new, disruptive medical device technology. Levitate Media listen very well to understand the value we deliver to surgeons and the facilities we serve. They were able to take early concepts and give it life through video and the words of key opinion leaders.

Are there any areas for improvement or something they could have done differently?

As this was the first time we met and contracted with Levitate, everything was new. They needed to "discover" our mission, core customer behavior, the technology, etc. We needed to learn how they worked and how to provide useful content. We look forward to continuing our partnership because as with any relationship, we can better understand one another and work even more efficiently toward our objectives.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing team lead of an oil and energy company. Our primary business is providing propane and heating oil to residential customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Levitate Media?

We needed someone to produce an explainer video for our new service offering, to provide more information to our customers.

SOLUTION

What was the scope of their involvement?

Levitate Media helped film and produce an informational animated video for our new service. We initially had a collaboration call to discuss the vision and script for the video and once that was done, we were able to move forward with the engagement. 

We used Monday to communicate with the team and after finalizing the script, we proceeded to the creation of a storyboard and eventually produce the first draft of the video. There were a couple of rounds of revision after that until we officially had the final product. 

What is the team composition?

We mainly interacted with an initial sales representative, a creative director, and a project manager.

How did you come to work with Levitate Media?

I was looking for high-quality animated production companies online when I came across Levitate Media.

How much have you invested with them?

We spent a total of $4,500.

What is the status of this engagement?

We worked together from April–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Levitate Media was able to deliver a clean and high-quality video that perfectly explained what our new program was. The feedback on the video has also been generally positive.

How did Levitate Media perform from a project management standpoint?

They were very responsive throughout the partnership and the product was delivered on time. We typically communicated through Zoom and Monday’s instant messaging feature.

What did you find most impressive about them?

I would just say that they’re a premier animated video production company, and we’re impressed with the quality of the final product they delivered.

Are there any areas they could improve?

I don’t have any constructive feedback to give them.

Do you have any advice for potential customers?

For creative projects, it’s important to be responsive and agile when it comes to providing feedback. The more you communicate, the better the outcome you will achieve.

BACKGROUND

Please describe your company and your position there.

Our company sells financial technology solutions to institutional firms. I work in sales, marketing and business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

We hired Levitate Media to help us produce video content to promote our financial technology systems and services. Our goals was to be able to leverage this content on our LinkedIn, website, YouTube, email campaigns, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Levitate Media reached out to us and we were very impressed with their team, offering and pricing.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Levitate Media uses Monday.com to manage their video projects and work with their clients. The communication process is seamless. The team is very attentive, understanding and a pleasure to work with.

Who did you work with and what was the feedback process like?

Kristina has been instrumental in communicating with us. Her and the Levitate team are very open to feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company was able to create a Vimeo and Youtube channel to promote our company. Prior, we did not have any videos or content to do so. Posting the video on our LinkedIn and website also increased our traffic.

Describe their project management style, including communication tools and timeliness.

Their project management style is very flexible. Our project was not very time-sensitive and we appreciate that they allowed us to work with them at or own pace.

What did you find most impressive or unique about this company?

I find their communication skills impressive — you can tell that they really care about our relationship with them.

Are there any areas for improvement or something they could have done differently?

I would have appreciated, especially early-on in the design process, if we were provided two different storyboards or "ideas" for each video.

BACKGROUND

Please describe your company and your position there.

I am a single proprietor - Women's Leadership Coaching and Development and Team Optimization Coach. My business relies on strategic partnerships. Without those strategic partnerships, I would not have business acceleration during COVID times. Having such a well-done video that gets to the heart of a Thank You for your loyalty means a lot.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

I accepted the free offer of their video to say Thank you to HBA for their support and loyalty to the advancement and equity for women around the world.

What were your goals for this project?

Brand my company as compassionate, thankful, and appreciative of my customer's loyalty - even in hard times.

SOLUTION

How did you select Levitate Video?

The content is exactly what I would say to my existing clients. Well done. Everything was visually appealing and captivating

Describe the scope of their work in detail.

I was contacted via LinkedIN - The offer seems sincere. I clicked on the video in hopes it was not a scam. Working with the team was seamless, fast, and it was free. I would recommend this company to anyone who wants a great team, and great work, and they "get you".

What was the team composition?

Zero - only that I shared my experience with them. For that I am eternally grateful. I have limited funds and a vision to grow big. Levitate would be a go to for my future video needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone I have sent this to - appreciates the quality and the emotion behind the content.

How effective was the workflow between your team and theirs?

Excellant

What did you find most impressive about this company?

Friendly - fast - approachable.

Are there any areas for improvement?

Find ways to find levels that smaller companies could find affordable. I am not yet able to do this - but look to the future where cash flow was not an issue.

BACKGROUND

Please describe your company and your position there.

Pinkerton Payroll and Insurance specializes in payroll, group health insurance, HR and so much more. Our goal is to make life as easy as possible for our clients, because business owners always have enough on their plate. I am a licensed agent, payroll processor, and assistant to the marketing director. I do it all, and love every second of it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

For a gratitude video for our clients.

What were your goals for this project?

To show them our appreciation for sticking with us through the pandemic. It could have been easy to cut costs and stop our services, but we retained almost 99% of our clients. We want to say thank you and that we will always be there. Levitate was able to say that in a short video.

SOLUTION

How did you select Levitate Video?

They reached out to our owner for the video offer, and I reached out to learn more.

Describe the scope of their work in detail.

They were awesome. I was able to sit on a Zoom with their CEO and others. They had so many great questions about what we do and what would be best to reach our clients. They have given us ideas and we are currently in talks about our next video.

What was the team composition?

I talked to around 3 people throughout the process. The original gentleman gave me info on the gratitude video, then I talked with the CEO and another lady about what they can do for us. They answered so many great questions and helped guide us on ideas for another video and how they could do it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in the process of sending it out. We have gotten great feedback from our staff on the quality and professionalism of the video. We can't wait to hear back from the clients.

How effective was the workflow between your team and theirs?

Very efficient. They were very quick to answer questions, respond, and set up a meeting with my schedule.

What did you find most impressive about this company?

Their ability to reach so many through their work. To me, videography and graphic design is art. It is such a great way to reach a variety of people this day and age. They are very well organized and very easy to work with!

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing at an accounting software company based in Long Island, NY. We create software solutions that help professional accountants grow their practices and better serve their clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We have two core software solutions, and it takes more than a sentence or two to explain our key differentiation from our competitors. That's where product explainer videos come in - and that's why we hired Levitate.

What were your goals for this project?

We hoped to see better engagement from our target audience. Specifically, we wanted to increase the percentage of site visitors who scheduled a demo on our website, as well as a potential increase in time on site.

SOLUTION

How did you select this vendor?

I interviewed 8-10 vendors, and selected Levitate based on a combination of factors, including their experience working with technology companies like ours, quality of portfolio, cost, and project management approach.

Describe the video(s) and the process in detail.

For each of the two product explainer videos, Levitate did an excellent job of getting to know our business, through interviews and background research. They then created an initial proof which I approved. We then worked on script and storyboard together, with several iterations of changes.

What was your vendors' project management or feedback process?

Levitate had a single project manager assigned to our work, and she was excellent at managing week-to-week communication with me, and coordinating multiple rounds of feedback through the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our videos have been viewed over 10K times, and those views have lifted our demo conversion rate significantly. We continue to use those videos now, almost three years later.

How effective was the workflow between your team and theirs?

I was very satisfied with the communication and workflow between Levitate and my team. Weekly expectations were clear, and we received clear warning when a deadline was in jeopardy.

What did you find most impressive about this company?

Not all video vendors are equally adept at understanding a client's needs and creative development. I felt Levitate was the rare partner that actually strives for (and meets) excellence in both areas.

Are there any areas for improvement?

Of course clients always wish the project cost was lower, and we're no exception, but I felt the price was fair when I signed on, and even moreso after seeing the quality of work.

BACKGROUND

Please describe your company and your position there.

UST is designed to help save your organization critical funding while taking the guesswork out of day-to-day operational challenges. UST’s workforce solutions help ensure that nonprofit organizations are utilizing the proper UI payment option, minimizing unemployment claims liability, increasing employee engagement, maintaining compliance with employment law, and enhancing goodwill with former employees.

UST provides 501(c)3 nonprofits with direct access to HR consultants, dedicated unemployment claims representatives, and outplacement services to ensure that your nonprofit can focus on your mission-driven initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We are a not-for-profit business working to help nonprofits save time and money with their day-to-day challenges and run on a constricted budget ourselves. Video is the highest performing marketing tactic out there but we have no experience in video production or the resources in-house to learn—enter Levitate.

What were your goals for this project?

We hope to see an increase in traffic to our website with more online submissions for information on our services/programs.

SOLUTION

How did you select this vendor?

We researched vendors online but had also worked with Levitate in 2014 and they offered best pricing and turn-around time so we decided to work with them again.

Describe the video(s) and the process in detail.

Having worked with Levitate in the past, it was helpful knowing they had another point of reference in understanding who we are and what our business does. Once the details of our project were outlined, we created a script which Levitate used to create the storyboard design.

We reviewed and made edits to several versions before landing on the final look and feel. What we ended up with was a one-minute impact video that provides bite-sized information on who we are and how we help nonprofit organizations.

What was your vendors' project management or feedback process?

We primarily worked with one contact who collaborated with his team to produce the product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just in the beginning stages of launching the video but anticipate it will do well in driving more prospects to our website which will hopefully in turn create more leads.

How effective was the workflow between your team and theirs?

Timing on this project took a bit longer than what was originally outlined but we were also working around several holidays. Communication was consistent and our main point of contact was very responsive and timely in providing us updates. We're definitely looking forward to working with them again and have already signed another contract for production of additional videos in the upcoming year.

What did you find most impressive about this company?

Working with Levitate was easy. We never felt stressed, unhappy or frustrated. Our contacts were always willing to answer questions and remained available to us throughout the entire process.

Are there any areas for improvement?

The only we'll be looking for in future products is a more realistic time frame so we can better plan out our internal processes and expectations to our Board of Trustees.

BACKGROUND

Please describe your company and your position there.

Vice President Growth for a correspondent Mortgage Banker

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We hired Levitate to animate portions in a video we produced ourselves about tips to do/to avoid during preapproval stage for a mortgage.

What were your goals for this project?

Provide value to end user with tips on what to do and not to do once a lender preapproves a buyer. Most importantly, provide education and insight while still maintaining a friendly and uplifting beat!

SOLUTION

How did you select this vendor?

Worked with Levitate before on other similar projects.

Describe the video(s) and the process in detail.

Take our existing video and integrate animation to improve the deliverable of this educational video to our end user; the home buyer.

What was your vendors' project management or feedback process?

Very involved and flexible. They struck a good balance with project management and the creative deliverable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Video is used and integrated into our CRM at an enterprise level and is sent to all of our potential homebuyers

How effective was the workflow between your team and theirs?

Very effective. Very involved and flexible. 

What did you find most impressive about this company?

They struck a good balance between project management and the creative deliverable.

Are there any areas for improvement?

Not at this moment I can say there are any.

BACKGROUND

Please describe your company and your position there.

I am a senior marketer at Agile Frameworks, a software company that provides collaborative, cloud-based corporate, field, and lab information management enabling profitable engineering for the construction and engineering services sector. I was responsible for reviewing and editing the video script and providing feedback on the video drafts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We hired Levitate Video to create a video for a national conference (Geoprofessional Business Association) that would be shown during a luncheon of which we were a sponsor. We understand the power of video, but we are a very small marketing team. We don't have an in-house video resource for production and editing, so we looked for an external video resource that could do this project. We also were under a tight deadline to get the video completed.

What were your goals for this project?

We were using this video to enhance our brand at this national conference and to communicate the importance of using our Productivity Maturity Model to help them improve their business.

SOLUTION

How did you select this vendor?

Our marketing team (3 people) had conference calls with three video production companies. Our selection criteria was based on breadth of experience (types of videos they did), price and the process they followed to create the video.

Describe the video(s) and the process in detail.

Our statement of work was for CORE--Levitate's streamlined production process which is focused on an accelerated production cycle that takes two to four weeks. The style elements used text and still photography. We started the process with a kick-off call where the project manager interviewed our team about the project based on a "Video Kick Off Questionnaire" that she sent prior to the call.

The next steps were script development, script review and two revisions, voiceover selection, then storyboard, style frames, and revisions, then first full draft and final video. I was responsible for script review, storyboard and style frame approval, and feedback on the video drafts.

What was your vendors' project management or feedback process?

Our project manager used Basecamp as the project management tool. It was a valuable communication hub for us and helped us to quickly turn around our feedback and meet the tight deadline. Our main point of contact was our project manager--I'm not sure how many people were involved on the vendor's side. We had two rounds each of feedback for the script, the storyboard/style frames, and the video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don't have any specific metrics that illustrate the impact of the video, but we have received very positive feedback on it. Our stakeholder (CEO) was very pleased with the outcome.

How effective was the workflow between your team and theirs?

Our project manager was very professional and a very accessible communicator. She quickly responded to questions, helped us to keep on schedule, and worked hard to make sure we received the video we were looking for. We used Basecamp as the project communication tool.

What did you find most impressive about this company?

We were very impressed with the crisp process they used to manage the project. They also were excellent communicators. We had very clear expectations on the type of product we would receive from them.

Are there any areas for improvement?

I can't think of anything specific.