Levitate Media

BACKGROUND

Please describe your company and your position there.

I'm the CMO at HUVRdata - a B2B, enterprise software platform that allows industrial asset owners like energy companies to aggregate all of the inspection data they collect. Think oil rigs, wind farms, subsea cables, pipelines, solar farms and heavy industrial manufacturing assets like refractories. The inspection data can originate from any type of robot, drone, sensor or technician's digital checklist, and it can be in any format - visual or quantitative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

We contracted with levitate for a 75 second explainer video. HUVR solves a latent need in a complex ecosystem, so being able to quickly and clearly articulate "who we are, what we do and why you should care" can be a challenge. Hence the explainer video.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've led projects to create explainer videos several times throughout my career, so knew roughly what we wanted. I was surprised by the vastly expanded number of providers to sort through, and the much wider range of prices for what was being positioned as the same deliverable. Ultimately we narrowed the field by reading reviews and conducting screening interviews. We wanted quality, professionalism, an easy working relationship and value, so selected accordingly.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Scripting was the first step and went through 8 iterations. It's not easy to tell a complex story in 150 words, so we ultimately needed to have faith that the complementary visuals would add the unwritten context and impact. Storyboarding was the second step and also was iterated upon 7 or 8 times. Finally was animation, which only went through a handful of tweaks.

Who did you work with and what was the feedback process like?

The process was stellar. We met originally with an Account Exec, then with a project manager for the majority of the process. Everything was tracked in Basecamp, which kept us 100% in sync. Feedback was received with a smile - no pride-of-ownership pushback, and only positive iterative guidance. And things went more quickly and smoothly overall than I'd even imagined that they could.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 weeks of promoting the video we've dramatically increased LinkedIn followers and received positive feedback from from customers, partners and prospects. The vide helps people understand who we are, what we do and why people should care.

Describe their project management style, including communication tools and timeliness.

Again, Basecamp was the formal project management tool, but it was successful, because our project coordinator/producer, Mike, was exceedingly timely, professional and a pleasure to engage with.

What did you find most impressive or unique about this company?

They offer a very high-quality package, program, and experience for a reasonable price. I've spent similar for similar deliverables in the past, but never with this level of ongoing engagement (sometimes multiple times per day). They have the process nailed - strategically to guide script and storyboard creation and tactically to make the design/animation updates incredibly quickly.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I work at an AmLaw 200 law firm as the Director of Design & Content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

We had an internal meeting and needed two videos that would help us to build excitement about our firm and a new strategic plan.

SOLUTION

How did you select this vendor?

Levitate has contacted me in the past and I had them saved as a possible resource. For this project I received quotes and sample work from about 5 different vendors and Levitate had the best product and reasonable pricing.

Describe the scope of their work in detail, including any steps and the final deliverables.

We provided Levitate with raw video clips and transcriptions with highlights of what we wanted to included. We talked through the project with them and our goals and handed over so that they could edit and add graphics, transitions, music.

How many people from the vendor's team worked with you, and what were their positions?

I worked with one main contact - project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The lawyers attending the meeting came away with really strong/positive feels about the firm after watching the videos. They created goodwill regarding the firm in general.

Describe their project management style, including communication tools and timeliness.

The project manager had great communication style, was very friendly, and very timely. We were very happy.

What did you find most impressive or unique about this company?

They had a professional, excellent work product. They were timely and flexible as we changed our minds about a few things!

Are there any areas for improvement or something they could have done differently?

No, we were very happy.

BACKGROUND

Please describe your company and your position there.

We're a tiny company and I'm the president. I do everything including website development and overseeing marketing material.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

We needed a super-fast what-the-heck-is-your-service all about video for our web page.

SOLUTION

How did you select this vendor and what were the deciding factors?

Someone recommended Levitate-- and I'd been getting solicitations from them periodically over the years.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First we educated the Levitate folks in great detail as to what our CodeLab service does, why it's unique, why it's waaayyyy better than the so-called "competition", and what elements we thing are most attractive to first-time potential adopters. Then we helped guide them to record a handful of short screencasts of our product in use. Then they did the MAGIC. Out came a perfect intro in under 90 seconds (which was our target). They managed to get all the essential ideas in there, with a smooth narrative flow. I was and still am truly amazed.

Who did you work with and what was the feedback process like?

I don't remember the specific names of the people we worked with and I wouldn't put them in here anyway. They were all super pleasant, professional and knew what they were doing. There was a feedback process, and we offered a few tweaks here and there which they made good use of.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don't do A/B testing or anything like that so I can't offer quantitative measures. The video absolutely serves its purpose. Users know if our services might be of interest to them within seconds. If they stick it out to 40 seconds, they will learn the essence of the service. If they watch all the way (which according to Vimeo a high percentage do) they will have gotten about 95% of any pitch we could make, even if we had 10 minutes. All in 88 seconds.

Describe their project management style, including communication tools and timeliness.

It's all good.

What did you find most impressive or unique about this company?

Responsive, creative, inventive, and they get it done.

Are there any areas for improvement or something they could have done differently?

Sorry, can't think of any improvement. 

BACKGROUND

Please describe your company and your position there.

I am the Chief Commercial Officer at Allotrope Medical. We are a Houston based company committed to delivering technology that enables surgeons to safely and easily identify the ureter during pelvic operations “on demand.” We developed StimSite™– designed to make surgery safer and more efficient in “real time.” StimSite is integrated with existing laparoscopic and robotic platforms. Simple. Seamless. Safe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

StimSite™ received FDA clearance in November of 2020 and we began commercializing it in January 2021. As a new, disruptive technology, it was important for us launch our mission and the vision of our CEO/Founder, Dr. Albert Huang, to the surgical community.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to Levitate Media from a high end marketing firm on the east coast. We had an introductory meeting with the Levitate team. They were professional, attentive, and listened carefully to bring our ideas to reality.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project was laid out and managed by the account lead and our producer Evan beautifully. They did some discovery early, utilized cutting edge cloud sharing platforms for content collection, and helped develop our story, script, and filming schedules.

Who did you work with and what was the feedback process like?

Evan Scott was our lead. He communicated well and kept a nice balance of understanding our mission and objectives while making suggestions for improvement and clarity. Our team and partners enjoyed working with him and the larger Levitate team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The end product was an important piece of our brand and value proposition introduction to surgeons, OR nurses, and healthcare C-suite executives. It raised awareness for us in key segments and drove partnership leads.

Describe their project management style, including communication tools and timeliness.

Levitate used integrated cloud platforms to communicate and collaborate. They worked seamlessly within our corporate culture and IT set up.

What did you find most impressive or unique about this company?

Sometimes it can be very challenging to capture and communicate the benefits of a new, disruptive medical device technology. Levitate Media listen very well to understand the value we deliver to surgeons and the facilities we serve. They were able to take early concepts and give it life through video and the words of key opinion leaders.

Are there any areas for improvement or something they could have done differently?

As this was the first time we met and contracted with Levitate, everything was new. They needed to "discover" our mission, core customer behavior, the technology, etc. We needed to learn how they worked and how to provide useful content. We look forward to continuing our partnership because as with any relationship, we can better understand one another and work even more efficiently toward our objectives.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing team lead of an oil and energy company. Our primary business is providing propane and heating oil to residential customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Levitate Media?

We needed someone to produce an explainer video for our new service offering, to provide more information to our customers.

SOLUTION

What was the scope of their involvement?

Levitate Media helped film and produce an informational animated video for our new service. We initially had a collaboration call to discuss the vision and script for the video and once that was done, we were able to move forward with the engagement. 

We used Monday to communicate with the team and after finalizing the script, we proceeded to the creation of a storyboard and eventually produce the first draft of the video. There were a couple of rounds of revision after that until we officially had the final product. 

What is the team composition?

We mainly interacted with an initial sales representative, a creative director, and a project manager.

How did you come to work with Levitate Media?

I was looking for high-quality animated production companies online when I came across Levitate Media.

How much have you invested with them?

We spent a total of $4,500.

What is the status of this engagement?

We worked together from April–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Levitate Media was able to deliver a clean and high-quality video that perfectly explained what our new program was. The feedback on the video has also been generally positive.

How did Levitate Media perform from a project management standpoint?

They were very responsive throughout the partnership and the product was delivered on time. We typically communicated through Zoom and Monday’s instant messaging feature.

What did you find most impressive about them?

I would just say that they’re a premier animated video production company, and we’re impressed with the quality of the final product they delivered.

Are there any areas they could improve?

I don’t have any constructive feedback to give them.

Do you have any advice for potential customers?

For creative projects, it’s important to be responsive and agile when it comes to providing feedback. The more you communicate, the better the outcome you will achieve.

BACKGROUND

Please describe your company and your position there.

Our company sells financial technology solutions to institutional firms. I work in sales, marketing and business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Media, and what were your goals?

We hired Levitate Media to help us produce video content to promote our financial technology systems and services. Our goals was to be able to leverage this content on our LinkedIn, website, YouTube, email campaigns, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Levitate Media reached out to us and we were very impressed with their team, offering and pricing.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Levitate Media uses Monday.com to manage their video projects and work with their clients. The communication process is seamless. The team is very attentive, understanding and a pleasure to work with.

Who did you work with and what was the feedback process like?

Kristina has been instrumental in communicating with us. Her and the Levitate team are very open to feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company was able to create a Vimeo and Youtube channel to promote our company. Prior, we did not have any videos or content to do so. Posting the video on our LinkedIn and website also increased our traffic.

Describe their project management style, including communication tools and timeliness.

Their project management style is very flexible. Our project was not very time-sensitive and we appreciate that they allowed us to work with them at or own pace.

What did you find most impressive or unique about this company?

I find their communication skills impressive — you can tell that they really care about our relationship with them.

Are there any areas for improvement or something they could have done differently?

I would have appreciated, especially early-on in the design process, if we were provided two different storyboards or "ideas" for each video.

BACKGROUND

Please describe your company and your position there.

I am a single proprietor - Women's Leadership Coaching and Development and Team Optimization Coach. My business relies on strategic partnerships. Without those strategic partnerships, I would not have business acceleration during COVID times. Having such a well-done video that gets to the heart of a Thank You for your loyalty means a lot.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

I accepted the free offer of their video to say Thank you to HBA for their support and loyalty to the advancement and equity for women around the world.

What were your goals for this project?

Brand my company as compassionate, thankful, and appreciative of my customer's loyalty - even in hard times.

SOLUTION

How did you select Levitate Video?

The content is exactly what I would say to my existing clients. Well done. Everything was visually appealing and captivating

Describe the scope of their work in detail.

I was contacted via LinkedIN - The offer seems sincere. I clicked on the video in hopes it was not a scam. Working with the team was seamless, fast, and it was free. I would recommend this company to anyone who wants a great team, and great work, and they "get you".

What was the team composition?

Zero - only that I shared my experience with them. For that I am eternally grateful. I have limited funds and a vision to grow big. Levitate would be a go to for my future video needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone I have sent this to - appreciates the quality and the emotion behind the content.

How effective was the workflow between your team and theirs?

Excellant

What did you find most impressive about this company?

Friendly - fast - approachable.

Are there any areas for improvement?

Find ways to find levels that smaller companies could find affordable. I am not yet able to do this - but look to the future where cash flow was not an issue.

BACKGROUND

Please describe your company and your position there.

Pinkerton Payroll and Insurance specializes in payroll, group health insurance, HR and so much more. Our goal is to make life as easy as possible for our clients, because business owners always have enough on their plate. I am a licensed agent, payroll processor, and assistant to the marketing director. I do it all, and love every second of it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

For a gratitude video for our clients.

What were your goals for this project?

To show them our appreciation for sticking with us through the pandemic. It could have been easy to cut costs and stop our services, but we retained almost 99% of our clients. We want to say thank you and that we will always be there. Levitate was able to say that in a short video.

SOLUTION

How did you select Levitate Video?

They reached out to our owner for the video offer, and I reached out to learn more.

Describe the scope of their work in detail.

They were awesome. I was able to sit on a Zoom with their CEO and others. They had so many great questions about what we do and what would be best to reach our clients. They have given us ideas and we are currently in talks about our next video.

What was the team composition?

I talked to around 3 people throughout the process. The original gentleman gave me info on the gratitude video, then I talked with the CEO and another lady about what they can do for us. They answered so many great questions and helped guide us on ideas for another video and how they could do it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in the process of sending it out. We have gotten great feedback from our staff on the quality and professionalism of the video. We can't wait to hear back from the clients.

How effective was the workflow between your team and theirs?

Very efficient. They were very quick to answer questions, respond, and set up a meeting with my schedule.

What did you find most impressive about this company?

Their ability to reach so many through their work. To me, videography and graphic design is art. It is such a great way to reach a variety of people this day and age. They are very well organized and very easy to work with!

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing at an accounting software company based in Long Island, NY. We create software solutions that help professional accountants grow their practices and better serve their clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We have two core software solutions, and it takes more than a sentence or two to explain our key differentiation from our competitors. That's where product explainer videos come in - and that's why we hired Levitate.

What were your goals for this project?

We hoped to see better engagement from our target audience. Specifically, we wanted to increase the percentage of site visitors who scheduled a demo on our website, as well as a potential increase in time on site.

SOLUTION

How did you select this vendor?

I interviewed 8-10 vendors, and selected Levitate based on a combination of factors, including their experience working with technology companies like ours, quality of portfolio, cost, and project management approach.

Describe the video(s) and the process in detail.

For each of the two product explainer videos, Levitate did an excellent job of getting to know our business, through interviews and background research. They then created an initial proof which I approved. We then worked on script and storyboard together, with several iterations of changes.

What was your vendors' project management or feedback process?

Levitate had a single project manager assigned to our work, and she was excellent at managing week-to-week communication with me, and coordinating multiple rounds of feedback through the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our videos have been viewed over 10K times, and those views have lifted our demo conversion rate significantly. We continue to use those videos now, almost three years later.

How effective was the workflow between your team and theirs?

I was very satisfied with the communication and workflow between Levitate and my team. Weekly expectations were clear, and we received clear warning when a deadline was in jeopardy.

What did you find most impressive about this company?

Not all video vendors are equally adept at understanding a client's needs and creative development. I felt Levitate was the rare partner that actually strives for (and meets) excellence in both areas.

Are there any areas for improvement?

Of course clients always wish the project cost was lower, and we're no exception, but I felt the price was fair when I signed on, and even moreso after seeing the quality of work.

BACKGROUND

Please describe your company and your position there.

UST is designed to help save your organization critical funding while taking the guesswork out of day-to-day operational challenges. UST’s workforce solutions help ensure that nonprofit organizations are utilizing the proper UI payment option, minimizing unemployment claims liability, increasing employee engagement, maintaining compliance with employment law, and enhancing goodwill with former employees.

UST provides 501(c)3 nonprofits with direct access to HR consultants, dedicated unemployment claims representatives, and outplacement services to ensure that your nonprofit can focus on your mission-driven initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levitate Video?

We are a not-for-profit business working to help nonprofits save time and money with their day-to-day challenges and run on a constricted budget ourselves. Video is the highest performing marketing tactic out there but we have no experience in video production or the resources in-house to learn—enter Levitate.

What were your goals for this project?

We hope to see an increase in traffic to our website with more online submissions for information on our services/programs.

SOLUTION

How did you select this vendor?

We researched vendors online but had also worked with Levitate in 2014 and they offered best pricing and turn-around time so we decided to work with them again.

Describe the video(s) and the process in detail.

Having worked with Levitate in the past, it was helpful knowing they had another point of reference in understanding who we are and what our business does. Once the details of our project were outlined, we created a script which Levitate used to create the storyboard design.

We reviewed and made edits to several versions before landing on the final look and feel. What we ended up with was a one-minute impact video that provides bite-sized information on who we are and how we help nonprofit organizations.

What was your vendors' project management or feedback process?

We primarily worked with one contact who collaborated with his team to produce the product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just in the beginning stages of launching the video but anticipate it will do well in driving more prospects to our website which will hopefully in turn create more leads.

How effective was the workflow between your team and theirs?

Timing on this project took a bit longer than what was originally outlined but we were also working around several holidays. Communication was consistent and our main point of contact was very responsive and timely in providing us updates. We're definitely looking forward to working with them again and have already signed another contract for production of additional videos in the upcoming year.

What did you find most impressive about this company?

Working with Levitate was easy. We never felt stressed, unhappy or frustrated. Our contacts were always willing to answer questions and remained available to us throughout the entire process.

Are there any areas for improvement?

The only we'll be looking for in future products is a more realistic time frame so we can better plan out our internal processes and expectations to our Board of Trustees.