Leftfield

BACKGROUND

Introduce your business and what you do there.

I’m the senior VP of marketing and strategic partnerships for the Educational Federal Credit Union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Leftfield?

We wanted a business partner that understood our culture and goals for the rebrand. We had definitive ideas, so we needed an agency to help us articulate our vision.

SOLUTION

What was the scope of their involvement?

Leftfield is our marketing agency partner. They handle graphic design and coordinate a lot of our printed materials. They were also a key business partner in our rebranding several years ago.

After we initially selected them as our partners, Leftfield scheduled several consultations. They visited our headquarters office, and we had in-person meetings to help them understand our goals and meet our team. From then on, we set up recurring calls to work hand in hand on the initiative.

During the rebrand, Leftfield designed the majority of materials we rolled out. We currently balance the workflow with our in-house design team; we have a senior brand manager who does graphic design. Additionally, we assign certain projects to Leftfield. Depending on the year and the initiatives we’re managing, Leftfield takes on workflows specific to our business needs.

What is the team composition?

Roman (Owner & Creative Director) is the agency’s principal, and he’s been our primary contact since the beginning. Roman has assigned other team members to work on our projects, but he runs everything for us.

How did you come to work with Leftfield?

We initially searched on Google and found them through Clutch.

How much have you invested with them?

The cost ranges depending on the work we assign. So far, we’ve spent between $200,000–$1 million.

What is the status of this engagement?

We first reached out to them in March 2019. Our initial proposals for support on the rebrand and some of that work started in April 2019. They’ve been supporting our organization since then, and we celebrated five years of working together last month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our rebrand launched in April 2021. Since then, we’ve seen a significant interest in the brand. We’ve recently celebrated our 100,000th member as a major milestone.

Additionally, we were recognized as the best rebrand of the year for the Credit Union National Association’s Diamond Awards in 2021.

How did Leftfield perform from a project management standpoint?

Whenever we assign a project to Leftfield, they always deliver on or before schedule. We’ve had a partnership from the beginning; they keep our team updated.

We use monday.com and communicate with Roman through phone calls and emails.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

We want to commend Roman for his outstanding support. He’s such a consultative, dedicated business partner. He never fails to respond, whether it’s day, night, or the weekend. Overall, he makes us feel like a priority, and we really appreciate that the agency’s principal is our daily contact.

What did you find most impressive about them?

Leftfield tailors their approach to work with us; they’ve helped introduce new ideas to our organization. Moreover, they deliver on their commitment.

Are there any areas they could improve?

No, I don’t have any constructive feedback to share.

Do you have any advice for potential customers?

Help Roman and the agency understand your short- and long-term goals and vision for your organization. They can bring many ideas to the table and help you create your vision if you show them the direction you want to take moving forward.

BACKGROUND

Introduce your business and what you do there.

I was the former COO of a medical center called the Total MD.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Leftfield?

We approached Roman (Principal and Creative Director, Leftfield) to address our branding issues. At the time, we were attending an upcoming conference to promote our services to attorneys, doctors, and organizations. We needed Roman to quickly refresh our look and design new branding materials.

SOLUTION

What was the scope of their involvement?

We initially contacted Roman the Wednesday before the event to create our promotional collateral. He used our provided information to develop a concept of how to market our company. Within 24 hours, he designed a new logo, business cards, and flyers. Roman also reworked our staff biographies and provided a folder to present our materials. By Friday, he had our pieces printed and shipped overnight to the conference. After our first engagement, we continued to contact him with branding projects, including some work for our website.

What is the team composition?

Roman served as our main point of contact.

How did you come to work with Leftfield?

One of our staff members had previously worked with him and knew that he could have our materials ready in time for the event.

How much have you invested with them?

For the first project, we spent about $5,000. Afterward, we kept them on retainer and paid for each piecemeal work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Roman worked diligently to provide all of our conference materials within a matter of days. The doctors and attorneys who attended our presentation really liked what they saw, and other vendors thought that our materials were professional and well put together.

How did Leftfield perform from a project management standpoint?

Not only did they make us look good, they were on top of everything. They were able to deliver our materials on time and even rushed the service. If we ever requested a meeting, they would make an appointment right away.

What did you find most impressive about them?

Roman was creative and outstanding in his field. He was able to pull things together quickly and understood how to present a company.

Are there any areas they could improve?

No, nothing comes to mind. Roman handled everything that we asked him to.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing for Premier Aircraft Sales. We sell general single-engine aviation aircraft.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Leftfield?

We wanted to maintain our high visibility in the general aviation marketplace to reinforce the message that we are a global leader in the sale of personally-owned aircraft.

SOLUTION

What was the scope of their involvement?

They’ve been involved in every aspect of our marketing program, from development to design and audience targeting. Graphic design for in-house publications is their main focus, but other deliverables include web design, brochures, flyers, and newsletters.

What is the team composition?

I work primarily with the principal, Roman Fernandez (Creative Director and Art Director, Leftfield).

How did you come to work with Leftfield?

I was not at the company when Leftfield was hired. Roman had been working with one of our external PR contacts. Our colleague recommended Leftfield’s graph design services.

How much have you invested with them?

We’ve spent between $100,000–$250,000.

What is the status of this engagement?

We started working with them in 2005 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received extensive positive user feedback for both the website and newsletter.

How did Leftfield perform from a project management standpoint?

They are accommodating and fairly priced.

What did you find most impressive about them?

Roman stands out because he is customer-oriented. His work is a science and art because he knows design is subjective to stakeholders’ individual tastes. He works patiently with clients and gives them several options. Roman’s a good listener and a joy to work with because he pays attention to clients’ needs.

Any advice for potential customers?

I would tell prospective clients to hire Leftfield.

BACKGROUND

Please describe your company and position.

I am the Events Director of North Beach Development Corporation

Describe what your company does in a single sentence.

In 2005-06 North Beach Development Corporation was a nonprofit serving at the North Beach neighborhood of Miami Beach. At that time its primary function was producing the Miami Beach festival of the arts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• Create graphic design, and marketing materials

SOLUTION

How did you find Leftfield?

Referral

Why did you select Leftfield over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Leftfield TV created banners, posters, a multi page festival program, print advertising and other related marketing collateral for the 2006 Coldwell Banker Miami Beach Festival of the Arts. Roman Fernandez created a beautiful design that incorporated the selected festival artwork, the design worked well in every type of material that was created.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The 2006 festival achieved record-breaking, attendance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was always delivered on time. Roman was great to work with, very professional, but also very enjoyable to work with. Early in the project we had to make a substantial change to the graphic based on feedback from a major sponsor. Roman pivoted quickly and provided a redesigned graphic that was just as beautiful as the original.

What was your primary form of communication with Leftfield?

In-Person Meeting

What did you find most impressive or unique about this company?

I don’t think I’ve ever enjoyed working with any designer or marketing professional as much as I enjoyed working with Roman.

Are there any areas for improvement or something Leftfield could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the President of Get Crackin' Inc

Describe what your company does in a single sentence.

Senior Fitness videos and products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• Product Creation
• Product Advertising
• Product Package Design

SOLUTION

How did you find Leftfield?

• Referral
• Other

Why did you select Leftfield over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Leftfield were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Leftfield was with me every step of the way from Logo design to finished product marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leftfield and Roman Fernandez worked creatively, and patiently with me to bring my projects to life. Everything from Logo design, production ,on set direction, editing photos, finding outside vendors to work with when needed. I can't say enough about all the great work they did.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Leftfield always delivers on time. 100% available to me by phone or in person. Answered questions within the day. Helped with video and photoshoots, and interviews. They helped with out of country vendors, factories and fulfillment communication

What was your primary form of communication with Leftfield?

In-Person Meeting

What did you find most impressive or unique about this company?

Absolute creativity, wonderful ideas about design and marketing. They always had a positive energy and amazing patience with me across the board.

Are there any areas for improvement or something Leftfield could have done differently?

Leftfield could not be better in my opinion.

BACKGROUND

Please describe your company and position.

I am the former Cultural Affais Program Manager of City of Miami Beach

Describe what your company does in a single sentence.

I am retired from City of Miami Beach where I managed the Cultural Affairs Program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• Design and implement a program to increase mailing list

SOLUTION

How did you find Leftfield?

Previous work together

Why did you select Leftfield over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design and implementation of sweepstakes to expand our mailing list. 
• Graphic design
• placements
• media buys

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More than doubled our mailing list

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and totally responsive to our needs

What was your primary form of communication with Leftfield?

In-Person Meeting

What did you find most impressive or unique about this company?

I was impressed with their spirit of cooperation. 

Are there any areas for improvement or something Leftfield could have done differently?

No 

BACKGROUND

Please describe your company and position.

I am the CEO of an arts, entertainment & music company.

Describe what your company does in a single sentence.

A rock band with an unapologetic sound and attitude, Spider Rockets performs live shows, records music, and writes songs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• Produce and direct music videos
• Promote music group and raise visibility of their work
• Graphic design
• Design for promotional products

SOLUTION

How did you find Leftfield?

Referral

Why did you select Leftfield over others?

• Referred to me
• Other

How many teammates from Leftfield were assigned to this project?

1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.

• Video production from inception to completion 
• Marketing materials 
• Packaging materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Streaming views of 300,000 + 
• Multiple film festival top wins 
• Awards that lent increased credibility in the market and with the press.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent communication and on-time delivery. Always dependable in a pinch!
What was your primary form of communication with Leftfield?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their enthusiasm and all-in mentality.

Are there any areas for improvement or something Leftfield could have done differently?

No - more than happy with them!

BACKGROUND

Please describe your company and position.

I am the Photographer and author of Bette Marshall Photography

Describe what your company does in a single sentence.

I’m a freelance writer and photographer published Internationally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• First to help create awareness of my photography
• Then to help promote a book .
• Now working on the promotion of a documentary about me and my photography.

SOLUTION

How did you find Leftfield?

• Referral
• Introduced by mutual colleagues.

Why did you select Leftfield over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Leftfield were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Very knowledgeable about the TV and Print necessary to promote my work. Both thorough and a pleasure to work with. I cannot recommend Leftfield more highly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Focused on South Florida market Leftfield secured both print articles and local TV Interviews about my photography, a book published 2 years ago and a documentary that just made its world premiere in New York. The documentary is still a work in progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded timely to our requests. 

What was your primary form of communication with Leftfield?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The support From Roman F. of Leftfield and z

Are there any areas for improvement or something Leftfield could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Administrative Assistant of Neshamah Institute

Describe what your company does in a single sentence.

Religious Temple and School

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• Print materials for promotional purposes
• Digital content for promotional purposes
• Design and implement all print and digital content

SOLUTION

How did you find Leftfield?

• Online Search
• Other

Why did you select Leftfield over others?

quality of work and collaborative approach

Describe the scope of work in detail. Please include a summary of key deliverables.

All aspects of design beginning with the basics of color and font to full implementation of all print and digital materials. The work is done on an ongoing basis from project to project. Some examples include digital invites, digital newsletters, printed calendar, printed promotional material, printed greeting cards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One example: Printed and digital invites generated a measurable increase in attendance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Leftfield consistently delivers each project on time or early. In addition, when we are on a deadline Leftfield has worked after hours and gone above and beyond to get the project completed.

What was your primary form of communication with Leftfield?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Leftfield is the consistent high quality of work in addition to their collaborative approach.

Are there any areas for improvement or something Leftfield could have done differently?

No. We're always extremely satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the Owner of Dynamic Difference

Describe what your company does in a single sentence.

Providing patients with exceptional Cosmetic, Implant and Restorative dentistry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leftfield to accomplish?

• Marketing
• Advertising
• Mailers

SOLUTION

How did you find Leftfield?

Thumbtack

Why did you select Leftfield over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

• Marketing
• Advertising
• Mailers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistent increased ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Leftfield has consistently impressed me with their outstanding service. Every project is delivered early or on time, showcasing their commitment to punctuality. Their attention to detail ensures error-free results. What truly stands out is their dedication to customer satisfaction – they listen attentively and consistently exceed expectations. Leftfield comes highly recommended!

What was your primary form of communication with Leftfield?

In-Person Meeting

What did you find most impressive or unique about this company?

Roman hands on approached with extreme attention to detail, creative direction, marketing knowledge, and positive attitude

Are there any areas for improvement or something Leftfield could have done differently?

None. They’re always superb.