LCG New Media

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Festo, s.r.o.

Describe what your company does in a single sentence.

Industrial Automation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Fundamentally change the approach to social media and start systematically building quality content for the target audience
• Create and strengthen relationships with existing and new customers through regular information sharing
• Increase overall activity and visibility of the brand in the digital environment.

SOLUTION

How did you find LCG New Media?

seminar about SoMe technologies

Why did you select LCG New Media over others?

Experience with SoMe development in industrial company

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media editorial plan, brand image development, posts creation, optimalisation of the content etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in brand awareness among target groups
• Increasing of followers in all our SoMe channels
• Increase in the number of followers/fans on social media
• Engagement rate (likes, comments, shares, reactions to posts)
• Reach and number of content views
• Number of interactions with existing and potential customers (e.g., clicks on links, newsletter sign-ups)
• Improve the quality and frequency of published content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always communicate quick and clear. They are always very flexible when we need to make some changes to the editorial plan. Also very professional approach.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everytime very open, systematic but also flexible and professional. I always felt great support and they gave me the best possible recommendation to reach our targets - brand awarness and increase of followers.

Are there any areas for improvement or something LCG New Media could have done differently?

Don´t have any idea at the moment, they are really great and I highly recommend everyone to use their services!

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of ACEMA Credit Czech, a.s.

Describe what your company does in a single sentence.

ACEMA is a purely Czech company and has been operating in the market since 2000. We provide the most advantageous non-bank financing in the market not only for entrepreneurs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Significantly increase awareness of the Acema.cz brand and its portfolio of financial services across relevant target groups.
• Generate a high volume of quality leads through performance and brand campaigns, all in line with the client's strict efficiency requirements.

SOLUTION

How did you find LCG New Media?

• Referral
• Other

Why did you select LCG New Media over others?

• High ratings
• Good value for cost

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Services provided:
Performance and brand campaigns, social media marketing, data analytics

Specific goals:
• Significantly increase awareness of the Acema.cz brand and its financial services portfolio across relevant target groups.
• Generate a high volume of quality leads through performance and brand campaigns, all in accordance with the client's strict requirements for efficiency.

Key metrics:
• Growth of brand awareness in the target group
• YoY growth in leads & conversions
• YoY growth in closed deals
• Impressions
• Reach
• Search Market Share

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth in brand awareness within the target audience

YoY increase in leads and conversions

YoY growth in closed business deals

Impressions

Reach

Search Market Share

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Fast response to requests and flexible support
• Creative campaign designs that correspond to current trends and market needs
• Consistent delivery of results in line with campaign goals

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed with their proactive approach, where we regularly come up with innovations and news.

Are there any areas for improvement or something LCG New Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of DEOM s.r.o.

Describe what your company does in a single sentence.

We supply optical and touch measurement technology for dimensional checks and quality control.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• We aimed to increase brand visibility within specialized technical markets, generate more qualified leads, and establish a consistent digital presence that would attract our target audience of quality control professionals and manufacturers.

SOLUTION

How did you find LCG New Media?

Online Search

Why did you select LCG New Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LCG New Media created and executed a digital marketing strategy tailored to our industry, including content creation, search engine optimization, and targeted ad campaigns. They provided regular performance analytics and continually optimized strategies based on results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand visibility and engagement across targeted platforms, with a measurable uptick in qualified leads and higher conversion rates for our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project with precision, delivering on time and adapting quickly to our feedback. Regular updates ensured we were always informed about campaign progress.

What was your primary form of communication with LCG New Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to adapting every detail of our campaigns to fit our specific technical needs and industry requirements was remarkable.

Are there any areas for improvement or something LCG New Media could have done differently?

LCG New Media managed a transition in our primary contact seamlessly, maintaining excellent project continuity. Their team has been exceptionally reliable, proactive, and responsive to our needs, making collaboration smooth and effective throughout. We’re very pleased with their dedication and professionalism.

BACKGROUND

Please describe your company and position.

I am the Sales and marketing manager of Rezidence Letňany 22 - Letnian & BYX

Describe what your company does in a single sentence.

Residential development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Acquiring new potential clients
• Building awareness of the project
• Managing social accounts

SOLUTION

How did you find LCG New Media?

• Referral
• Personal acquaintance

Why did you select LCG New Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The main goal of the campaign was to inform the target group about the Letnian project and the BYX program, to get leads on prospective buyers, to bring more potential clients to the website and to show them the benefits of the project and BYX financing. At the same time, the goal was to build awareness of the BYX brand for future development projects.

Prior to LCG New Media taking over the campaigns, the project was promoted through banner campaigns and campaigns on Google and Seznam.

Facebook, LinkedIn and Twitter accounts were created, but posts were published minimally and campaigns were not fully utilized. A YouTube account was also created.

In this setup, the campaigns were generating approximately 10 leads per month.

After implementing the changes and new strategy, the CPA per lead dropped by 95%. At the same time, we were able to generate leads at a time when the real estate sales market was at 0 (late 2022 and early 2023).

All of the set goals for leads, impressions, and visits were met over schedule due to a properly set strategy.

In the campaigns and banners, we focused primarily on communicating the main selling points and added value of the project.

For the first year of cooperation, we have recorded the following results:

·       1 000 % increase in leads in the first months

·       95 % decrease in CPA

·       Over 1 100 leads

·       57 thousand website visits

·       More than 15 million campaign impressions

·       Campaign reach of over 5 million

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads
• Website traffic
• Impressions
• Reach
• Clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LCG performs assigned tasks on time. They respond to our requests willingly, flexibly and constructively. 

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They've met or exceeded established goals for attracting leads while staying within budget.  

Are there any areas for improvement or something LCG New Media could have done differently?

Exceptionally, we don't meet in copywriting or in the direction of new creative. 

BACKGROUND

Please describe your company and position.

I am the Product manager of PharmaSwiss Czech Republic s.r.o.

Describe what your company does in a single sentence.

A pharmaceutical company that markets RX and OTC products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• To raise a brand awareness among consumers about the entrusted brand
• Create an on-line campaign that would differ our brand from the other competitors

SOLUTION

How did you find LCG New Media?

• Online Search
• Referral

Why did you select LCG New Media over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LCG was asked to prepare an on-line communication for one of our OTC brands, which would increase the brand awareness among consumers. 

They created a communication strategy which was in-line with our brand core values and which respected ou brand identity.

Moreover, the strategy combined various channels in order to get attention of consumers and to meet our goal of increasing brand awareness. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Main measure is increase in product sales and on-line we see an increase in share of search of our brand.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In general, LCG has a proffesional approach, therefore their project management is on a great level. 

They always deliver on time and they are flexible in meeting our requests. 

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their personalized and creative approach to us as a client in order to create a digital brand strategy which would meet our goals while recpecting the brand identity.

Are there any areas for improvement or something LCG New Media could have done differently?

No, there aren´t. On the contrary I am very satisfied with how LCG New Media manages our requests and are patient in our communication, as our internal approval processes take a while.

BACKGROUND

Please describe your company and position.

I am the Fundraiser of Cesta z krize

Describe what your company does in a single sentence.

Non profit organization that provides two emergency lines for free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Help us with media campaign

SOLUTION

How did you find LCG New Media?

Online Search

Why did you select LCG New Media over others?

• High ratings
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The media agency was engaged to develop and execute a comprehensive social media campaign with the primary goal of increasing brand awareness for our nonprofit organization. The specific tasks and responsibilities included:

Strategy Development:

• Conducting an initial assessment of our current social media presence and brand perception.
• Identifying target audiences and creating detailed audience personas.
• Developing a strategic plan outlining the campaign's objectives, key messages, and tactics.
• Content Creation:
• Producing a variety of content types including posts, images, videos, infographics, and stories tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn).
• Ensuring all content aligns with our brand voice and messaging guidelines.
• Creating a content calendar to schedule posts and ensure consistent engagement.
• Campaign Execution:
• Managing and executing the daily operations of the social media campaign.
• Posting content according to the content calendar.
• Engaging with followers by responding to comments and messages promptly.
• Utilizing social media advertising tools to boost posts and target specific demographics.

Analytics and Reporting:

• Monitoring and analyzing the performance of the campaign using social media analytics tools.
• Providing weekly reports on key metrics such as reach, engagement, follower growth, and website traffic.
• Conducting a comprehensive post-campaign analysis to assess the effectiveness and impact of the campaign.

Summary of Key Deliverables:

• Initial Assessment Report: A detailed report on our current social media presence, including strengths, weaknesses, and opportunities.
• Strategic Plan Document: A comprehensive strategy document outlining campaign objectives, target audiences, key messages, and tactics.
• Content Calendar: A well-structured calendar scheduling all social media posts, ensuring a consistent and strategic flow of content.
• Content Assets: A collection of high-quality content pieces including posts, images, videos, infographics, and stories optimized for each social media platform.
• Weekly Performance Reports: Detailed weekly reports summarizing key performance metrics, insights, and recommendations for improvement.
• Final Campaign Report: A thorough post-campaign analysis report evaluating the campaign's success in terms of reach, engagement, and overall brand awareness increase.

Through these efforts, the media agency significantly enhanced our social media presence and successfully increased our brand awareness, helping us connect with a broader audience and further our mission.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Social Media Followers: Significant growth in the number of followers on Facebook
• Engagement Rates: Improved engagement rates, including increased likes, comments, shares, and retweets on posts.
• Reach and Impressions: Higher reach and impressions, indicating that our content was seen by a larger audience.
• Website Traffic: Increased traffic to our website from social media channels, as measured by web analytics tools.
• Content Interaction: Enhanced interaction with our content, demonstrated by higher click-through rates on links shared via social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The media agency demonstrated great project management throughout the campaign. They consistently delivered items on time, adhering to the agreed-upon content calendar and deadlines. Their team was highly responsive to our needs, promptly addressing any requests or adjustments we required. Their proactive communication and regular updates ensured smooth collaboration and efficient handling of all aspects of the campaign.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

• The willingness of LCG to help us with the campaign pro bono. 
• Professionalism and effectiveness.

Are there any areas for improvement or something LCG New Media could have done differently?

Occasionally, there were delays in receiving responses to emails and other communications. This sometimes led to slower decision-making processes and hindered our ability to quickly address urgent matters or make timely adjustments to the campaign.

BACKGROUND

Please describe your company and position.

I am the Head of marketing of Vasmedic

Describe what your company does in a single sentence.

Private medical clinic located in Prague.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• growth in turnover
• brand awareness
• increase conversions

SOLUTION

How did you find LCG New Media?

• Online Search
• Referral

Why did you select LCG New Media over others?

• High ratings
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The agency launched post, PPC, conversion and lead generation campaigns on social media. Search network campaigns and content remarketing were also used, where banner and responsive formats were used. 
• They revamped the visuals of the social media accounts and developed a publishing plan with regular sponsored posts on Facebook and Instagram. 
• We then directed a series of newsletters to the leads we gained, containing new information such as news about the clinic. 
• To fill both permanent and incremental scopes, and having peaked in campaign performance, we significantly boosted brand activity. The agency added RTB Display campaigns in DV360, YouTube campaigns,, and influencer marketing. 
• YouTube used non-skippable, skippable, and Short formats, alternating different educational messages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Through the chosen strategy and the choice of LEADS creatives, including formats, the number of acquired leads increased by 450% (For the period 1/2023 vs. 3/2024). This increased overall bookings and was able to fulfill the clinic's critical disciplines up front.
• Revenue for 2023 saw a 300% increase over 2022.
• Average monthly search volume for the Vasmedic brand on Google was 480 in 12/2022 vs. 1,600 in 1/2024

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Agency responds in a timely manner. Responds quickly to new stimuli, proactively comes up with new ideas.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge of medical background, performance orientation.

Are there any areas for improvement or something LCG New Media could have done differently?

All our concerns are addressed by the agency.

BACKGROUND

Please describe your company and position.

I am the Digital Manager of Viatris CZ

Describe what your company does in a single sentence.

Pharmaceutical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Content Marketing
• Performance Marketing
• Social Media Marketing

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

• High ratings
• Good value for cost

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google, Meta, and Adform advertising campaigns, Content strategy and planning, Graphic design & Creative direction, Community management, Campaign copywriting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand awareness metrics (impressions, reach, CTR, time on site etc]

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their projectmanagement was organized, deliverabes were on time. The team was responsive and coverd all projects needs. 

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and ability to provide clear answers and practical solutions stood out most.

Are there any areas for improvement or something LCG New Media could have done differently?

We did not identify any major areas for improvement; the collaboration met our expectations throughout. Communication and delivery were handled smoothly and professionally.

BACKGROUND

Please describe your company and position.

I am the Brand manager AlphaTheta / Pioneer DJ of Basys s.r.o-

Describe what your company does in a single sentence.

Distribution company focused on professional and home electronics and consumer goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Increase in sales of a selected product.

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

High ratings

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANALYSIS TARGET GROUPSSTRATEGIECONTENTS SOCIAL MEDIA AND COMMUNICATIONTECHNOLOGY, REPORTING AND TEAMINVESTMENTS & KPIs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was evaluated as very successful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was perfect!

What was your primary form of communication with LCG New Media?

In-Person Meeting

What did you find most impressive or unique about this company?

They provided great cooperation, good ideas, and perfect execution. 

Are there any areas for improvement or something LCG New Media could have done differently?

I don't know about them.