LCG New Media

BACKGROUND

Please describe your company and position.

I am the CEO of DEOM s.r.o.

Describe what your company does in a single sentence.

We supply optical and touch measurement technology for dimensional checks and quality control.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• We aimed to increase brand visibility within specialized technical markets, generate more qualified leads, and establish a consistent digital presence that would attract our target audience of quality control professionals and manufacturers.

SOLUTION

How did you find LCG New Media?

Online Search

Why did you select LCG New Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LCG New Media created and executed a digital marketing strategy tailored to our industry, including content creation, search engine optimization, and targeted ad campaigns. They provided regular performance analytics and continually optimized strategies based on results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand visibility and engagement across targeted platforms, with a measurable uptick in qualified leads and higher conversion rates for our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project with precision, delivering on time and adapting quickly to our feedback. Regular updates ensured we were always informed about campaign progress.

What was your primary form of communication with LCG New Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to adapting every detail of our campaigns to fit our specific technical needs and industry requirements was remarkable.

Are there any areas for improvement or something LCG New Media could have done differently?

LCG New Media managed a transition in our primary contact seamlessly, maintaining excellent project continuity. Their team has been exceptionally reliable, proactive, and responsive to our needs, making collaboration smooth and effective throughout. We’re very pleased with their dedication and professionalism.

BACKGROUND

Please describe your company and position.

I am the Sales and marketing manager of Rezidence Letňany 22 - Letnian & BYX

Describe what your company does in a single sentence.

Residential development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Acquiring new potential clients
• Building awareness of the project
• Managing social accounts

SOLUTION

How did you find LCG New Media?

• Referral
• Personal acquaintance

Why did you select LCG New Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The main goal of the campaign was to inform the target group about the Letnian project and the BYX program, to get leads on prospective buyers, to bring more potential clients to the website and to show them the benefits of the project and BYX financing. At the same time, the goal was to build awareness of the BYX brand for future development projects.

Prior to LCG New Media taking over the campaigns, the project was promoted through banner campaigns and campaigns on Google and Seznam.

Facebook, LinkedIn and Twitter accounts were created, but posts were published minimally and campaigns were not fully utilized. A YouTube account was also created.

In this setup, the campaigns were generating approximately 10 leads per month.

After implementing the changes and new strategy, the CPA per lead dropped by 95%. At the same time, we were able to generate leads at a time when the real estate sales market was at 0 (late 2022 and early 2023).

All of the set goals for leads, impressions, and visits were met over schedule due to a properly set strategy.

In the campaigns and banners, we focused primarily on communicating the main selling points and added value of the project.

For the first year of cooperation, we have recorded the following results:

·       1 000 % increase in leads in the first months

·       95 % decrease in CPA

·       Over 1 100 leads

·       57 thousand website visits

·       More than 15 million campaign impressions

·       Campaign reach of over 5 million

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads
• Website traffic
• Impressions
• Reach
• Clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LCG performs assigned tasks on time. They respond to our requests willingly, flexibly and constructively. 

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They've met or exceeded established goals for attracting leads while staying within budget.  

Are there any areas for improvement or something LCG New Media could have done differently?

Exceptionally, we don't meet in copywriting or in the direction of new creative. 

BACKGROUND

Please describe your company and position.

I am the Product manager of PharmaSwiss Czech Republic s.r.o.

Describe what your company does in a single sentence.

A pharmaceutical company that markets RX and OTC products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• To raise a brand awareness among consumers about the entrusted brand
• Create an on-line campaign that would differ our brand from the other competitors

SOLUTION

How did you find LCG New Media?

• Online Search
• Referral

Why did you select LCG New Media over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LCG was asked to prepare an on-line communication for one of our OTC brands, which would increase the brand awareness among consumers. 

They created a communication strategy which was in-line with our brand core values and which respected ou brand identity.

Moreover, the strategy combined various channels in order to get attention of consumers and to meet our goal of increasing brand awareness. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Main measure is increase in product sales and on-line we see an increase in share of search of our brand.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In general, LCG has a proffesional approach, therefore their project management is on a great level. 

They always deliver on time and they are flexible in meeting our requests. 

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their personalized and creative approach to us as a client in order to create a digital brand strategy which would meet our goals while recpecting the brand identity.

Are there any areas for improvement or something LCG New Media could have done differently?

No, there aren´t. On the contrary I am very satisfied with how LCG New Media manages our requests and are patient in our communication, as our internal approval processes take a while.

BACKGROUND

Please describe your company and position.

I am the Fundraiser of Cesta z krize

Describe what your company does in a single sentence.

Non profit organization that provides two emergency lines for free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Help us with media campaign

SOLUTION

How did you find LCG New Media?

Online Search

Why did you select LCG New Media over others?

• High ratings
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The media agency was engaged to develop and execute a comprehensive social media campaign with the primary goal of increasing brand awareness for our nonprofit organization. The specific tasks and responsibilities included:

Strategy Development:

• Conducting an initial assessment of our current social media presence and brand perception.
• Identifying target audiences and creating detailed audience personas.
• Developing a strategic plan outlining the campaign's objectives, key messages, and tactics.
• Content Creation:
• Producing a variety of content types including posts, images, videos, infographics, and stories tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn).
• Ensuring all content aligns with our brand voice and messaging guidelines.
• Creating a content calendar to schedule posts and ensure consistent engagement.
• Campaign Execution:
• Managing and executing the daily operations of the social media campaign.
• Posting content according to the content calendar.
• Engaging with followers by responding to comments and messages promptly.
• Utilizing social media advertising tools to boost posts and target specific demographics.

Analytics and Reporting:

• Monitoring and analyzing the performance of the campaign using social media analytics tools.
• Providing weekly reports on key metrics such as reach, engagement, follower growth, and website traffic.
• Conducting a comprehensive post-campaign analysis to assess the effectiveness and impact of the campaign.

Summary of Key Deliverables:

• Initial Assessment Report: A detailed report on our current social media presence, including strengths, weaknesses, and opportunities.
• Strategic Plan Document: A comprehensive strategy document outlining campaign objectives, target audiences, key messages, and tactics.
• Content Calendar: A well-structured calendar scheduling all social media posts, ensuring a consistent and strategic flow of content.
• Content Assets: A collection of high-quality content pieces including posts, images, videos, infographics, and stories optimized for each social media platform.
• Weekly Performance Reports: Detailed weekly reports summarizing key performance metrics, insights, and recommendations for improvement.
• Final Campaign Report: A thorough post-campaign analysis report evaluating the campaign's success in terms of reach, engagement, and overall brand awareness increase.

Through these efforts, the media agency significantly enhanced our social media presence and successfully increased our brand awareness, helping us connect with a broader audience and further our mission.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Social Media Followers: Significant growth in the number of followers on Facebook
• Engagement Rates: Improved engagement rates, including increased likes, comments, shares, and retweets on posts.
• Reach and Impressions: Higher reach and impressions, indicating that our content was seen by a larger audience.
• Website Traffic: Increased traffic to our website from social media channels, as measured by web analytics tools.
• Content Interaction: Enhanced interaction with our content, demonstrated by higher click-through rates on links shared via social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The media agency demonstrated great project management throughout the campaign. They consistently delivered items on time, adhering to the agreed-upon content calendar and deadlines. Their team was highly responsive to our needs, promptly addressing any requests or adjustments we required. Their proactive communication and regular updates ensured smooth collaboration and efficient handling of all aspects of the campaign.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

• The willingness of LCG to help us with the campaign pro bono. 
• Professionalism and effectiveness.

Are there any areas for improvement or something LCG New Media could have done differently?

Occasionally, there were delays in receiving responses to emails and other communications. This sometimes led to slower decision-making processes and hindered our ability to quickly address urgent matters or make timely adjustments to the campaign.

BACKGROUND

Please describe your company and position.

I am the Head of marketing of Vasmedic

Describe what your company does in a single sentence.

Private medical clinic located in Prague.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• growth in turnover
• brand awareness
• increase conversions

SOLUTION

How did you find LCG New Media?

• Online Search
• Referral

Why did you select LCG New Media over others?

• High ratings
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The agency launched post, PPC, conversion and lead generation campaigns on social media. Search network campaigns and content remarketing were also used, where banner and responsive formats were used. 
• They revamped the visuals of the social media accounts and developed a publishing plan with regular sponsored posts on Facebook and Instagram. 
• We then directed a series of newsletters to the leads we gained, containing new information such as news about the clinic. 
• To fill both permanent and incremental scopes, and having peaked in campaign performance, we significantly boosted brand activity. The agency added RTB Display campaigns in DV360, YouTube campaigns,, and influencer marketing. 
• YouTube used non-skippable, skippable, and Short formats, alternating different educational messages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Through the chosen strategy and the choice of LEADS creatives, including formats, the number of acquired leads increased by 450% (For the period 1/2023 vs. 3/2024). This increased overall bookings and was able to fulfill the clinic's critical disciplines up front.
• Revenue for 2023 saw a 300% increase over 2022.
• Average monthly search volume for the Vasmedic brand on Google was 480 in 12/2022 vs. 1,600 in 1/2024

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Agency responds in a timely manner. Responds quickly to new stimuli, proactively comes up with new ideas.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge of medical background, performance orientation.

Are there any areas for improvement or something LCG New Media could have done differently?

All our concerns are addressed by the agency.

BACKGROUND

Please describe your company and position.

I am an Asistant at MAPO plasma

Describe what your company does in a single sentence.

Plasma donation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Gain new reservations/donors
• Conquer the fear of visiting a healthcare facility
• Increase the awareness of helping others

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

Preparing a tailored strategy

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the pandemic in 2020, the number of donors dropped to low numbers. It was necessary to restart the campaign with a sustaining element. The company created a new campaign to drive up demand and ensure sufficient bookings. The aim of the new campaign was therefore to return to the original level and fill capacity of plasma donors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions
Reach
Conversions/reservations
Social media fan base growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond promptly, deliver everything on time, and reflect our needs. Mainly, we collaborate actively with their Project Manager, who is responsible for all the goals.

What was your primary form of communication with LCG New Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Perfect results, quick feedback, willingness to give advice, professional and friendly approach

Are there any areas for improvement or something LCG New Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of LÁZNĚ LIBVERDA, a.s.

Describe what your company does in a single sentence.

LAZNE LIBVERDA, a.s. is a company lokated in Notrh of the Czech Republic. We offer health service and wellness and healing stay.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Increase revenue
• Better knowledge about our company
• Nice and perfect communication

SOLUTION

How did you find LCG New Media?

the owner was my teacher

Why did you select LCG New Media over others?

High ratings

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing communications, social media strategy management, PPC, campaign optimization, graphics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

monthly reports

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have a project manager, which is responsible for communication with our and his company.

What was your primary form of communication with LCG New Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Professional and friendly approach; they're willing to go above and beyond when it is in the interest of the project.

Are there any areas for improvement or something LCG New Media could have done differently?

Their professional knowledge communicate more in case of client (best practices in a real project).

BACKGROUND

Please describe your company and position.

I am the Brand manager of a food & beverage company 

Describe what your company does in a single sentence.

Spirit production and distribution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Quickly build awareness new brand on the Czech market
• Maximum efficiency in terms of price vs. reach
• Securing a position among the TOP alcohol brands in terms of Market share among gins

SOLUTION

How did you find LCG New Media?

Other

Why did you select LCG New Media over others?

• Pricing fit our budget
• Good value for cost
• creativity

How many teammates from LCG New Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

For a premium gin brand, we created original social media content, tailored to the needs of the brand and its fans in the Czech Republic and Slovakia. In the communication we reflected the brand story, the specifics of the production of this gin and the unusual ingredients from Japan. 

By involving an ambassador, we brought the proper presentation of the gin and its preparation closer to ordinary consumers. Through communication and influencer campaigns, we were able to increase brand awareness to the level of major premium gins in just one year and increase sales by 372%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand awareness
• Impressions
• Reach
• Search Market Share
• Year-on-year increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have to evaluate the cooperation with LCG New media agency very positively. Agency works with the brand in accordance with the global requirements for compliance with the set communication pillars. The creation of local content is always absolutely in line with the global direction of the brand. Adherence to the brand's tonality and image on social media are commonplace and the associated creative content that easily adapts to the demanding requirements of our company. 

When creating content on social media, it is also a matter of course that the agency adheres to the seasonality that is typical of Roku gin due to the ingredients it contains. We must not forget to mention the perfect pro-client approach and that building brand awareness always comes first and achieving its goals with great content.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their pro-client approach and that building brand awareness always comes first and achieving its goals with great content

Are there any areas for improvement or something LCG New Media could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Brand / Marketing manager of Schulke CZ, s.r.o.

Describe what your company does in a single sentence.

Producer and distribution of disinfection and antiseptics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Increasing of market share and awareness in the Target group
• Launching brand octenisept on the Czech market
• Create community around the brand

SOLUTION

How did you find LCG New Media?

• Online Search
• Referral

Why did you select LCG New Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We start a cooperation with LCG New Media in 2019 with a goal to launch and bring brand octenisept on the Czech market. We agreed to with LCG that they will prepare and implement digital strategy with regular content social media (FCB, IG), mediaplan with campaigns. Our partnership still continue and we are very successful with fulfilling our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Today is Octenisept one of the TOP 3 products on retail market in the segment of disinfection

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver everything on time. They respond promptly and reflect our needs.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their professional approach, perfect results, and friendly people inside the company

Are there any areas for improvement or something LCG New Media could have done differently?

no