LCG New Media

BACKGROUND

Please describe your company and position.

I am the Digital Manager of Viatris CZ

Describe what your company does in a single sentence.

Pharmaceutical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Content Marketing
• Performance Marketing
• Social Media Marketing

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

• High ratings
• Good value for cost

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google, Meta, and Adform advertising campaigns, Content strategy and planning, Graphic design & Creative direction, Community management, Campaign copywriting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand awareness metrics (impressions, reach, CTR, time on site etc]

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their projectmanagement was organized, deliverabes were on time. The team was responsive and coverd all projects needs. 

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and ability to provide clear answers and practical solutions stood out most.

Are there any areas for improvement or something LCG New Media could have done differently?

We did not identify any major areas for improvement; the collaboration met our expectations throughout. Communication and delivery were handled smoothly and professionally.

BACKGROUND

Please describe your company and position.

I am the Brand manager AlphaTheta / Pioneer DJ of Basys s.r.o-

Describe what your company does in a single sentence.

Distribution company focused on professional and home electronics and consumer goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Increase in sales of a selected product.

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

High ratings

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANALYSIS TARGET GROUPSSTRATEGIECONTENTS SOCIAL MEDIA AND COMMUNICATIONTECHNOLOGY, REPORTING AND TEAMINVESTMENTS & KPIs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was evaluated as very successful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was perfect!

What was your primary form of communication with LCG New Media?

In-Person Meeting

What did you find most impressive or unique about this company?

They provided great cooperation, good ideas, and perfect execution. 

Are there any areas for improvement or something LCG New Media could have done differently?

I don't know about them.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of H2 VIBE s.r.o.

Describe what your company does in a single sentence.

H2 VIBE® is a global leader in developing innovative hydrogen technologies for health, wellness, beauty, agriculture, and animal care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Managing social accounts
• Managing giveaways and community
• Increasing AOV
• Building brand awareness
• Acquiring new customers
• Revenue generation

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Services provided

Managing Facebook, Instagram and TikTok social media accounts and creating content.

PPC, conversion and video, story and reels campaigns.

Campaigns in price comparison engines.

Spotify campaigns.

Community management.

Giveaways.

Google Ads and Sklik campaigns.

DV360 campaigns.

Preparation and implementation of photo shoots and content filming.

PR activities.

Influencer marketing.

RFM analysis.

Suggestions for website improvements.

Overall focus on performance and branding campaigns.

Specific goals

· Acquiring new customers

· Revenue generation

· Increasing AOV

· Building brand awareness

· Managing social accounts

· Managing giveaways and community

Key metrics

· Revenues

· Number of orders

· AOV

· Website traffic

· Impressions

· Reach

· Clicks

Scope

The main goal of campaigns and marketing activities is to acquire new customers, increase sales and increase the average order value.

A strategy was prepared for these goals, which includes several types of campaigns focused on performance, but also on building brand awareness. The campaigns are running in several advertising systems.

The cooperation also includes planning photo shoots and shooting content for social networks, managing social network accounts, communicating with fans, responding to comments and messages, and overall community management.

One of the other tasks is to recommend modifications and improvements for the e-shop website with the aim of maximizing the user experience, obtaining new orders, improving cart flow, etc.

Campaigns for current discount events and new products are regularly added to long-term running campaigns.

Posts on social networks are regularly boosted to ensure greater reach and engagement.

Furthermore, PR activities in the media were ensured, as well as cooperation with influencers, where the selection of suitable influencers was completely prepared and the conditions of cooperation, control and reporting of results were then set with them.

The cooperation includes regular reporting on a monthly basis.

2024 (July to December) Campaign Highlights:

· 3 800+ orders

· 26 million+ impressions

· Reach of 11 million+ unique users

· 212 000+ link clicks

· 260 000+ website visits

This data reflects the effectiveness of a well-structured content strategy, precise ad targeting, and continuous engagement through community-driven initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

· 3 800+ orders

· 26 million+ impressions

· Reach of 11 million+ unique users

· 212 000+ link clicks

· 260 000+ website visits

Number of orders

AOV

Website traffic

Impressions

Reach

Clics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Client feedback

When I was faced with the challenge of completely rebranding our company more than a year ago – transitioning from H2 World Health and Beauty Company to a new lifestyle brand H2 VIBE – it was clear to me that we could not manage this journey alone. We were looking

for a partner who would not only understand marketing, but also be able to perceive our brand in the context of emotions, values and long-term vision.

That’s when we started working with the LCG New Media agency. And honestly – it was one of the best decisions we made in marketing. From day one, it was clear that the agency understood our ambition – to create a brand that would resonate with modern lifestyle, health, aesthetics and premium quality. LCG New Media took care of the complete marketing strategy, design and implementation of the campaign, including performance marketing, influencer collaborations and technical optimization of our platforms.

It was not just a blind shot. Every step was supported by data, analysis and, most importantly, a deep understanding of our customer. Together we coordinated the tone of voice, graphic identity, channel strategy – and most importantly, we spoke the same language the whole time. What I value most about the collaboration is the intensity and quality of communication. We were in daily contact with the LCG New Media team. Sometimes I really felt like they were sitting in the office next to me. We solved things in real time, responded flexibly to changes, and I never heard “it can’t be done” – we were always looking for a way to move things forward.

Their pro-client approach was reflected in every detail – from campaign design to technical assistance in increasing conversions on our e-shop. They knew what they were doing. And most importantly: they knew why they were doing it.

Cooperation with LCG New Media took us to a new level. As a marketing manager who had the opportunity to be there from the first brief to the first campaign results, I can say with absolute certainty that LCG is the partner you want to have by your side if you are serious about your brand.

I would recommend them to any company looking for a combination of creativity, strategy, performance and a human approach. For us, they were more than a supplier - they were part of the team.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Client feedback

When I was faced with the challenge of completely rebranding our company more than a year ago – transitioning from H2 World Health and Beauty Company to a new lifestyle brand H2 VIBE – it was clear to me that we could not manage this journey alone. We were looking

for a partner who would not only understand marketing, but also be able to perceive our brand in the context of emotions, values and long-term vision.

That’s when we started working with the LCG New Media agency. And honestly – it was one of the best decisions we made in marketing. From day one, it was clear that the agency understood our ambition – to create a brand that would resonate with modern lifestyle, health, aesthetics and premium quality. LCG New Media took care of the complete marketing strategy, design and implementation of the campaign, including performance marketing, influencer collaborations and technical optimization of our platforms.

It was not just a blind shot. Every step was supported by data, analysis and, most importantly, a deep understanding of our customer. Together we coordinated the tone of voice, graphic identity, channel strategy – and most importantly, we spoke the same language the whole time. What I value most about the collaboration is the intensity and quality of communication. We were in daily contact with the LCG New Media team. Sometimes I really felt like they were sitting in the office next to me. We solved things in real time, responded flexibly to changes, and I never heard “it can’t be done” – we were always looking for a way to move things forward.

Their pro-client approach is reflected in every detail – from campaign design to technical assistance in increasing conversions on our e-shop. They knew what they were doing. And most importantly: they knew why they were doing it.

Cooperation with LCG New Media took us to a new level. As a marketing manager who had the opportunity to be there from the first brief to the first campaign results, I can say with absolute certainty that LCG is the partner you want to have by your side if you are serious about your brand.

I would recommend them to any company looking for a combination of creativity, strategy, performance and a human approach. For us, they were more than a supplier - they were part of the team.

Are there any areas for improvement or something LCG New Media could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Marketing specialist of Loterie Maxa s.r.o.

Describe what your company does in a single sentence.

lottery seller

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Acquiring new potential clients
• Building awareness
• Managing social accounts.
• Managing giveaways and community.

SOLUTION

How did you find LCG New Media?

obtained from a supervisor

Why did you select LCG New Media over others?

Continuation of cooperation

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing campaigns, content planning, media spend, and KPI report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic
• Fans
• Clics
• Impressions
• KPI setted by company
• Reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, except for quick posting and resharing, otherwise all aspects of their tasks are delivered on time.

What was your primary form of communication with LCG New Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fulfillment of the assignment

Are there any areas for improvement or something LCG New Media could have done differently?

Faster resharing and maybe more ideas and improvements.

BACKGROUND

Please describe your company and position.

I am the ASSISTANT of FERTIMED

Describe what your company does in a single sentence.

IVF and egg donation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Gain new clients for IVF and egg donation
• Build a community of satisfied clients
• Brand awareness of FERTIMED as part of the MAPO group

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

Preparing a tailored strategy

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company created an online marketing campaign to attract new clients for IVF and egg donation through the search and content network. The team set up a strategy for social media  and created a completely new content concept for communication. They also built a new web and microsite ecosystem. Currently, they are managing all digital lead campaigns on social media and Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions
Reach
Conversions
Social media fan base growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond promptly, deliver everything on time and reflect our needs. Mainly, we collaborate actively with their Project Manager, who is responsible for all the goals.

What was your primary form of communication with LCG New Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered perfect results and quick feedback, willingness to give advice, professional and friendly approach

Are there any areas for improvement or something LCG New Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Trade Marketing Manager of ELANCO

Describe what your company does in a single sentence.

Animal health company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Digital campaigns
• Social media projects
• Special contest projects

SOLUTION

How did you find LCG New Media?

Online Search

Why did you select LCG New Media over others?

Pricing fit our budget

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of year-round communication on social networks with complete graphics and budget background, including contest and customer reply. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Build brand awareness - increase brand awareness among dog and cat owners. Maximize online reach. Minimize CPC. Increase SoS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are always prepared according to the assignment and on time with details and result analyses.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Perspective and desire to move on not only with current project, but also new one.

Are there any areas for improvement or something LCG New Media could have done differently?

Being involved in step further of the current brief. :)

BACKGROUND

Please describe your company and position.

I am an Asistant at MAPO plasma

Describe what your company does in a single sentence.

Plasma donation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Gain new reservations/donors
• Conquer the fear of visiting a healthcare facility
• Increase the awareness of helping others

SOLUTION

How did you find LCG New Media?

Referral

Why did you select LCG New Media over others?

Preparing a tailored strategy

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the pandemic in 2020, the number of donors dropped to low numbers. It was necessary to restart the campaign with a sustaining element. The company created a new campaign to drive up demand and ensure sufficient bookings. The aim of the new campaign was therefore to return to the original level and fill capacity of plasma donors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions
Reach
Conversions/reservations
Social media fan base growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond promptly, deliver everything on time, and reflect our needs. Mainly, we collaborate actively with their Project Manager, who is responsible for all the goals.

What was your primary form of communication with LCG New Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Perfect results, quick feedback, willingness to give advice, professional and friendly approach

Are there any areas for improvement or something LCG New Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of LÁZNĚ LIBVERDA, a.s.

Describe what your company does in a single sentence.

LAZNE LIBVERDA, a.s. is a company lokated in Notrh of the Czech Republic. We offer health service and wellness and healing stay.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Increase revenue
• Better knowledge about our company
• Nice and perfect communication

SOLUTION

How did you find LCG New Media?

the owner was my teacher

Why did you select LCG New Media over others?

High ratings

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing communications, social media strategy management, PPC, campaign optimization, graphics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

monthly reports

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have a project manager, which is responsible for communication with our and his company.

What was your primary form of communication with LCG New Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Professional and friendly approach; they're willing to go above and beyond when it is in the interest of the project.

Are there any areas for improvement or something LCG New Media could have done differently?

Their professional knowledge communicate more in case of client (best practices in a real project).

BACKGROUND

Please describe your company and position.

I am the Brand manager of a food & beverage company 

Describe what your company does in a single sentence.

Spirit production and distribution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Quickly build awareness new brand on the Czech market
• Maximum efficiency in terms of price vs. reach
• Securing a position among the TOP alcohol brands in terms of Market share among gins

SOLUTION

How did you find LCG New Media?

Other

Why did you select LCG New Media over others?

• Pricing fit our budget
• Good value for cost
• creativity

How many teammates from LCG New Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

For a premium gin brand, we created original social media content, tailored to the needs of the brand and its fans in the Czech Republic and Slovakia. In the communication we reflected the brand story, the specifics of the production of this gin and the unusual ingredients from Japan. 

By involving an ambassador, we brought the proper presentation of the gin and its preparation closer to ordinary consumers. Through communication and influencer campaigns, we were able to increase brand awareness to the level of major premium gins in just one year and increase sales by 372%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand awareness
• Impressions
• Reach
• Search Market Share
• Year-on-year increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have to evaluate the cooperation with LCG New media agency very positively. Agency works with the brand in accordance with the global requirements for compliance with the set communication pillars. The creation of local content is always absolutely in line with the global direction of the brand. Adherence to the brand's tonality and image on social media are commonplace and the associated creative content that easily adapts to the demanding requirements of our company. 

When creating content on social media, it is also a matter of course that the agency adheres to the seasonality that is typical of Roku gin due to the ingredients it contains. We must not forget to mention the perfect pro-client approach and that building brand awareness always comes first and achieving its goals with great content.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their pro-client approach and that building brand awareness always comes first and achieving its goals with great content

Are there any areas for improvement or something LCG New Media could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Brand / Marketing manager of Schulke CZ, s.r.o.

Describe what your company does in a single sentence.

Producer and distribution of disinfection and antiseptics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LCG New Media to accomplish?

• Increasing of market share and awareness in the Target group
• Launching brand octenisept on the Czech market
• Create community around the brand

SOLUTION

How did you find LCG New Media?

• Online Search
• Referral

Why did you select LCG New Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from LCG New Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We start a cooperation with LCG New Media in 2019 with a goal to launch and bring brand octenisept on the Czech market. We agreed to with LCG that they will prepare and implement digital strategy with regular content social media (FCB, IG), mediaplan with campaigns. Our partnership still continue and we are very successful with fulfilling our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Today is Octenisept one of the TOP 3 products on retail market in the segment of disinfection

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver everything on time. They respond promptly and reflect our needs.

What was your primary form of communication with LCG New Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their professional approach, perfect results, and friendly people inside the company

Are there any areas for improvement or something LCG New Media could have done differently?

no