LawRank

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Texas Defense Firm, the largest criminal defense law firm in Collin County. We provide thorough case analysis and skilled legal representation to help clients achieve the best possible outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish for your business?

We hired LawRank for SEO and ad campaign management.

SOLUTION

What was the scope of their involvement?

LawRank has built our website from scratch, ensured that it’s optimized, and linked it to every attorney’s personal site. They’ve also started a total of three ad campaigns to ensure consistent lead generation for our firm. The team provides ongoing support every step of the way and is highly responsive to whatever we need.

What is the team composition?

We work with 2–5 teammates from LawRank.

How did you come to work with LawRank?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our SEO has improved, and we have a great online presence and consistent leads flowing in. We’ve seen a significant growth in call volume. The firm has experienced a steady increase in total lead volume through calls during the first quarter of 2026. The total monthly calls have risen from 446 calls in January 2026 to a peak of 560 calls in March 2026, representing a 25.5% increase in total monthly leads over a 60-day period.

Moreover, first-time callers have grown from 277 in January 2026 to 316 in March 2026. Since September 2025, we’ve tracked a total of 3,595 calls (with 2,089 from first-time callers) and 454 form submissions.

Another important metric is local SEO and Google Business Profile (GBP) success. A primary driver of organic growth has been the optimization of our local presence. GBP lead generation has increased from 117 calls in January 2026 to 149 calls in both March and April 2026, a 27% improvement in lead production from local search.

Between September 2025 and May 2026, our GBP has generated 29,285 total impressions and 3,113 total interactions (calls, direction requests, and website clicks). We maintain a 4.9-star rating based on 371 reviews, which serves as a major authority signal for local organic conversion.

Additionally, analytics from February through April 2026 highlight specific areas of explosive growth in user acquisition and engagement. Social media traffic sessions from organic social media have skyrocketed by 260%, reaching a total of 1,600 sessions in that three-month window. Referral traffic sessions have also seen a 6.91% increase, indicating a growing digital footprint from external sites and directories.

Moreover, direct engagement sessions have remained relatively stable, but user engagement for direct traffic has increased by 4.36%, and views of pages from direct traffic have risen by 1.9%. Our organic content and search performance have also improved. Our organic search strategy has built a massive foundation for visibility. Organic search has reached a peak of 2,971 sessions in January 2026.

Certain strategic landing pages have seen massive traffic surges. For example, direct traffic views for the Dallas criminal defense lawyer page have seen a 600% increase in the most recent reporting period. We’ve also successfully captured significant volume through high-value categories, with 18,526 event counts attributed to organic search in January 2026 alone.

Overall, the most important metric to our business goals is the volume of qualified leads calling in. We’re signing more cases, but we’re also getting lots of calls from non-qualified leads. It’s a bit of a give and take with that one.

How did LawRank perform from a project management standpoint?

LawRank’s project management is very timely and responsive. It would be nice to have a little more depth in what their day-to-day is just to help justify the cost, but overall, they have great project management and attentiveness to our needs and goals. They’re especially helpful in guiding us in the right direction in terms of SEO and campaign setup.

We communicate via email and messaging apps.

What did you find most impressive or unique about them?

Their responsiveness is impressive. I always get an immediate response back with any question or concern. While they’re located in a different country, it never feels like that with their client care.

Are there any areas they could improve?

A little more attention to detail would be nice. There have been a few minor mistakes here and there. Although nothing huge that isn’t easily correctable, so we don’t have too many complaints. I think timeliness could be improved in some of the website development, but again, that’s a different team than the project management team.

BACKGROUND

Please describe your company and position.

I am a managing partner of Berenji Divorce & Family Law Group

Describe what your company does in a single sentence.

Berenji Divorce & Family Law Group is a Beverly Hills family law firm that represents clients in divorce, custody, support, and complex high-net-worth family law matters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Improve our SEO performance and search visibility
• Increase qualified inquiries from potential high net worth clients
• Strengthen overall online presence and digital marketing strategy

SOLUTION

How did you find LawRank?

Referral

Why did you select LawRank over others?

Good value for cost

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included ongoing SEO strategy, website optimization, content guidance, local search support, Google Business Profile recommendations, performance reporting, and strategic digital marketing guidance. Key deliverables included: 
1. SEO strategy and recommendations to improve our firm’s visibility in search results. 
2. Website optimization support to help strengthen the performance and structure of our online presence. 
3. Content strategy and guidance to support relevant family law topics and improve organic search visibility. 
4. Local search and Google Business Profile support to help improve visibility among potential clients in our market. 
5. Regular reporting and strategic recommendations to help us understand performance, identify opportunities, and make informed marketing decisions. 
6. Ongoing communication and client success support to keep projects moving and ensure our marketing efforts remained aligned with the firm’s goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improved organic search visibility for priority family law keywords
2. Increased website traffic from organic search
3. Growth in qualified leads and consultation inquiries generated through the website
4. Improved local search visibility through Google Business Profile and map-related search results
5. Increased visibility for key practice areas, including divorce, custody, support, and high-net-worth family law matters
6. Stronger reporting and tracking around SEO performance, website activity, and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LawRank has been very strong from a project management standpoint. Their team is organized, communicative, and proactive about keeping projects moving. They deliver items in a timely manner, provide clear updates and reporting, and respond quickly whenever we have questions or need additional support. We appreciate that they are accessible, professional, and willing to explain recommendations in a way that is easy to understand.

What was your primary form of communication with LawRank?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about LawRank was their deep understanding of legal marketing and the specific needs of law firms. Their team combines SEO knowledge with practical strategy, clear communication, and a strong understanding of how potential clients search for legal services. They are proactive, responsive, and thoughtful in their recommendations, which makes them feel like a true extension of our team rather than just an outside vendor.

Are there any areas for improvement or something LawRank could have done differently?

Overall, we have had a very positive experience working with LawRank. There are no major areas of concern. If anything, continued proactive updates around strategy, performance trends, and next-step recommendations are always helpful so our team can stay aligned and make informed decisions quickly.

BACKGROUND

Introduce your business and what you do there.

I’m an attorney at AED & Sukaram, Attorneys at Law. We’re a team of experienced lawyers specializing in defending clients against DUI/DWI, domestic violence, drug crimes, sex crimes, theft, embezzlement, and other misdemeanors and felonies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We needed to get top rankings.

SOLUTION

What was the scope of their involvement?

LawRank has created a new website with content and handled all the SEO components.

What is the team composition?

We’ve worked with more than 10 teammates from LawRank over the past three years.

How did you come to work with LawRank?

We found them through an online search. We chose them because they had other lawyers with top-ranking websites.

What is the status of this engagement?

We started working with them in May 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen quality website traffic, search rankings, and lead generation.

How did LawRank perform from a project management standpoint?

We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed by their high-quality work product as it relates to SEO.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Owner/Trial Lawyer of Law Office of John J. Roach

Describe what your company does in a single sentence.

Law Firm handling personal injury cases. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Create website
• Update website
• Help with SEO

SOLUTION

How did you find LawRank?

Referral

Why did you select LawRank over others?

• High ratings
• Pricing fit our budget

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LawRank built my law firm website in 2022 and has been my digital marketing partner ever since. They've made constant improvements over the years and the team is always accessible when I need them — Paola has been especially responsive. Highly recommend for any law firm serious about its online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not only did they create a great website, but they have been responsive in the constant tweaks I have made and helped me get to the version I wanted. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have consistently met my timeline expectations. 

What was your primary form of communication with LawRank?

Email or Messaging App

What did you find most impressive or unique about this company?

LawRank is very easy to work with and has great quality output. 

Are there any areas for improvement or something LawRank could have done differently?

They could not have met my expectations better. 

BACKGROUND

Please describe your company and position.

I am the Owner of Attorney Brian White & Associates

Describe what your company does in a single sentence.

Personal Injury law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Organic search engine optimization
• Gmb optimization
• Website design

SOLUTION

How did you find LawRank?

• Referral

Why did you select LawRank over others?

• High ratings

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LawRank was hired to conduct SEO, rework website, maintain website, provide content, and also achieve high ranking in GMB. They’ve done a little LSA as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from horrible organic rankings to ranking on the first page of google for search terms like Houston personal injury lawyer and other relevant search terms. We also achieved high visibility in Google my business map listings which drives contacts. Our wanted new case signup has increased annually since 2020.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LawRank has been very responsive to our project’s needs and on top of it. They do a good job of explaining what they are doing.

What was your primary form of communication with LawRank?

• Virtual Meeting

What did you find most impressive or unique about this company?

The owners. They really REALLY want to do a good job for their customers.

Are there any areas for improvement or something LawRank could have done differently?

It’s the same thing for every company right now, turnover. However, the little bit of turnover that occurred was not disruptive of major projects.

BACKGROUND

Please describe your company and position.

I am the Owner of Anderson Injury Lawyers

Describe what your company does in a single sentence.

Helps those hurt by others receive fair compensation for their injuries

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Get more cases online

SOLUTION

How did you find LawRank?

Referral

Why did you select LawRank over others?

Confident In their ability to achievemy goals

Describe the scope of work in detail. Please include a summary of key deliverables.

Build a competitive website that ranks well for certain keywords

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of cases retained

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered on time and we’re very responsive

What was your primary form of communication with LawRank?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their results.

Are there any areas for improvement or something LawRank could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Conti Moore Law Divorce Lawyers, PLLC

Describe what your company does in a single sentence.

Family Law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• To get me to the first page of google for the highly searched family law key terms.
• To successfully run my LSA ads
• To handle pay per click for my firm
• To manage my Local SEO/Google Maps

SOLUTION

How did you find LawRank?

at a conference

Why did you select LawRank over others?

• High ratings
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

I wanted my firm on the 1st page of Google for the key terms searched by potential new clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lawrank met and exceeded ALL of my expectations. In less than a year, I was on the first page of Google for all of the major key terms for my practice area. My LSAs are converting well and my local SEO is doing amazing as well. They are the real deal!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lawrank is extremely responsive and delivered everything on time. This is hands down THE BEST marketing company for any law firm.

What was your primary form of communication with LawRank?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They get results. I've dealt with several of the major marketing companies and none of them got me the results that Law Rank did.

Are there any areas for improvement or something LawRank could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Attorney/Owner of a law firm.

Describe what your company does in a single sentence.

We pursue injury and death claims for individuals harmed by others' actions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Attract more clients and opportunities.
• Provide an attractive and professional web presence.

SOLUTION

How did you find LawRank?

• Online Search
• Referral

Why did you select LawRank over others?

• Great culture fit
• Company values aligned

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LawRank provided complete web-based marketing from website creation to SEO optimization to online marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have increased new cases and search rankings significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered earlier than promised. They are very responsive to requests.

What was your primary form of communication with LawRank?

Virtual Meeting

What did you find most impressive or unique about this company?

The ability to accomplish what we asked for and they promised to provide.

Are there any areas for improvement or something LawRank could have done differently?

None. They have been great.