LawRank

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Elizabeth Franklin-Best P.C.

Describe what your company does in a single sentence.

Elizabeth Franklin-Best P.C. is a national federal criminal defense law firm focused on direct appeals, post-conviction litigation (§ 2255 and habeas), sentencing mitigation, compassionate release, and federal prison matters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Redesign the firm's website and refresh our brand identity to present Elizabeth Franklin-Best P.C. as a leading national federal criminal defense practice.
• Improve site UX and reframe how prospective clients perceive the firm, making it easier for federal defendants and families to navigate, trust, and contact us.
• Develop and optimize practice area and educational content (appeals, post-conviction relief, sentencing, BOP matters) to strengthen SEO/AI authority and client conversion.
• Increase the quality of inbound leads by targeting white-collar federal criminal defense matters, attracting better-fit prospective clients seeking representation in fraud, financial crime, and complex federal investigations.

SOLUTION

How did you find LawRank?

• Online Search
• Referral

Why did you select LawRank over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from LawRank were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Law Rank for a complex, mission-critical law firm development project centered on a large existing website of several thousand pages. The core challenge was marshaling and restructuring this content, then repositioning the firm’s practice area focus and branding around federal criminal defense, with an emphasis on attracting higher-value white collar federal criminal defense clients.

Key deliverables included:

• Website Redesign and Rebranding: A complete visual and structural redesign paired with a refreshed brand identity that elevated the firm’s national federal criminal defense positioning.
• Site Architecture and Content Restructuring: Auditing, consolidating, and reorganizing several thousand existing pages into a clear, scalable structure with defined practice area and branding focal points.
• Content Optimization and Development: Refining and expanding authoritative practice area and educational content across appeals, post-conviction litigation, sentencing mitigation, and Bureau of Prisons matters.
• User Experience and Perception Optimization: Improving site navigation, readability, and trust signals so prospective clients and their families could more easily find, evaluate, and contact the firm.
• Holistic SEO, Link Building, and AI Search Optimization: A comprehensive strategy spanning technical SEO, authoritative link acquisition, and optimization for AI-driven and traditional search.
• Inbound Lead-Quality Improvement: Sharpening targeting and messaging to attract better-qualified prospective clients, with a focus on white collar and complex federal criminal defense matters. 

Throughout the project, Alessandra, Gabby, and Paola served as our dedicated points of contact and were consistently attentive, patient, and highly communicative. What distinguished Law Rank from SEO and marketing firms we had worked with previously – and declined to continue with, including Straight North (buyer beware) – was the breadth and integration of their expertise. They are far more than a link-building, web design, social media, SEO, or AI-optimization vendor; they bring all of these disciplines together into a cohesive, results-driven strategy.

Ultimately, though, results are what matter most. Since the rebranded, redesigned site launched, revenue is up, lead quality has increased significantly, and — put simply — we’re happier. Happiness may not be a traditional SEO or AI-optimization metric when evaluating an SEO/AIO partner, but in our experience, it has proven to be one of the most telling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the rebranded, redesigned site launched, we’ve seen clear and meaningful results across the metrics that matter most to our firm:

• Revenue Growth: Firm revenue has increased since the new site went live.
• Higher Lead Quality: Inbound leads have improved significantly, with a greater share of well-qualified prospective clients in our target white-collar and complex federal criminal defense areas.
• Improved Site Structure and Usability: Thousands of legacy pages were consolidated into a clear, navigable architecture, making it easier for prospective clients to find and engage with the firm.
• Stronger Brand Positioning: The firm now presents cohesively as a leading national federal criminal defense practice, with sharpened practice area and branding focal points.
• Firm Satisfaction: Internally, we’re simply a happier, more confident firm in how we present ourselves to the market.

Exceptional quality across the board — website redesign, rebranding, content, and SEO/AI optimization all delivered at a high level and fully integrated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Law Rank’s project management has been excellent, and the team has consistently gone above and beyond. They delivered items on time and, just as importantly, adapted their process to how our firm actually works and communicates.

Alessandra, in particular, took the time to learn our workflow and communication style. When I got bogged down, she proactively advanced project stages to keep momentum, and she consistently thought both critically and creatively — bringing out-of-the-box solutions to ensure the project’s success rather than simply waiting on inputs from our side.

Law Rank is a great company to work with, but the team they put in place is what truly makes the difference. Their responsiveness, ownership, and willingness to adapt to our needs set them apart from other firms we’ve worked with.

What was your primary form of communication with LawRank?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Law Rank apart is their genuinely holistic approach to law firm growth. Most firms we’d worked with previously specialized in one lane — link building, web design, social media, SEO, or AI optimization. Law Rank does all of these and more, and integrates them into a single, coherent strategy rather than treating them as disconnected services.

Equally impressive was their willingness to take on real complexity. We came to them with a difficult, mission-critical project — a website of several thousand pages that needed restructuring, rebranding, and repositioning — and they handled it with confidence and creativity rather than trying to simplify or scope it down.

Above all, the caliber of the team makes the difference. They took the time to understand how our firm operates, communicated proactively, and consistently brought critical, out-of-the-box thinking that kept the project moving and ensured our success.

Are there any areas for improvement or something LawRank could have done differently?

None that I can think of. I’m extremely happy with their approach and results.

BACKGROUND

Please describe your company and position.

I am the Owner & Attorney of The Mark Casto Law Firm

Describe what your company does in a single sentence.

Personal Injury Law Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Increase calls from potential clients

SOLUTION

How did you find LawRank?

Other

Why did you select LawRank over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

very competitive market. We are small budget law firm competing against the bigegst and highest marketing law firms in the country

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

INcrease in website fraffic and contact through website. Overall we hoped to increase our avegare new case volume by 15-20%. High goal for compaines we've used in the past. Within a very short time, our average new cases per month increased by 70% and now 2.5 years later we have grown over a 100% in case volume. This has more than doubled our gross income.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication has always been excellent and timely. 

What was your primary form of communication with LawRank?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This company's greatest strenghth is it's investment in its people, employees and cleints. They are of high character and ethics. They were very creative and knowledgeable.

Are there any areas for improvement or something LawRank could have done differently?

I've never worked with a company that produced these results, did not constantly pressure a new sales item and genuiely cares about the business growth of its clients, so I can't think of anything that needs inprovement. perhaps, plese don't take on any of my local direct competitors us clients. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a criminal defense law firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

I hired them to build my website and do SEO. 

SOLUTION

What was the scope of their involvement?

LawRank has developed my website and now provides SEO services. I believe they used WordPress to build our website. 

What is the team composition?

I only work with one teammate from LawRank. 

How did you come to work with LawRank?

I knew about them before, so I signed with them. 

How much have you invested with them?

We spend $7,500 a month. In total, we’ve spent around $120,000 so far.

What is the status of this engagement?

We started working together around January 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

LawRank’s work has been very good. They know what areas to look at, and their optimization has brought my company to the first page in search results. I’ve also noticed an increase in lead generation. 

How did LawRank perform from a project management standpoint?

We primarily communicate through email. However, we don’t have to talk much; I just watch what happens in the backend. 

What did you find most impressive about them?

LawRank gets good results. 

Are there any areas they could improve?

I don’t think there’s anything they need to improve. 

Do you have any advice for potential customers?

Monitor their performance and stay on top of it. 

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing at a personal injury company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We needed to align with an SEO and search engine marketing (SEM) company that could overcome the challenges we’re having in our market.

SOLUTION

What was the scope of their involvement?

LawRank has built our entire website in WordPress, and they also do SEO. They’ve listened to our challenges and set the expectation that the website would take longer than we planned.

They also provide PPC services for us using Google Ads. We have a couple of satellite offices throughout the area; LawRank is helping to rank those offices in their respective cities.

What is the status of this engagement?

We’ve been working together since November 2022. The ongoing project went online about six months ago.

How did you come to work with LawRank?

I hired them after doing some research on other markets with personal injury lawyers. I saw that LawRank did a good job ranking other law firms in competitive markets like ours.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success by our rankings and by the quality of leads we’re receiving. LawRank does a fantastic job with SEO, and we’re seeing some good progress with the PPC ads. The results started off okay, but the PPC ads have gradually become more optimized. Everything is satisfactory so far. 

How did the company perform from a project management standpoint?

LawRank is very transparent about the schedule, which they’ve stuck to. There aren’t hard deadlines, but LawRank has met all the expectations they’ve set about when tasks would be completed.

If I need to get a hold of LawRank, they’re very available. LawRank looks for feedback; if there’s an issue with something, they want to know so they can remedy it. We communicate through emails and phone calls.

What did you find most impressive about them?

The owners of LawRank are relentless; they work all the time. They’re there for their clients, and they listen; this speaks volumes about the product they provide.

Are there any areas they could improve?

No, I don’t have any complaints.

Do you have any advice for future clients of theirs?

Listen to LawRank.

BACKGROUND

Please describe your company and position.

I am the Attorney of Tillmann Law Personal Injury Lawyers

Describe what your company does in a single sentence.

Tillmann Law Personal Injury Lawyers helps injured victims recover from the negligence of others.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Website Design
• Search Engine Optimataion
• Pay Per Click Advertising

SOLUTION

How did you find LawRank?

Met at a Conference

Why did you select LawRank over others?

Company values aligned

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LawRank has helped with our Website design, making sure it is optimized for search terms, and delivers information to the end user efficiently and quickly, with a call to action to get them to call our firm. They have also assisted with keyword indexing, and content management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We keep track of the Key Word indexing, also the Call Volume. Since working with LawRank, both metrics have improved drastically.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After discussing my needs with the Founder, Maria, she was able to answer all my questions that other SEO companies avoided or refused to respond to. I then had a full diagnostic of my site and marketing completed. Based on the results, LawRank had a detailed action plan to implement, along with a timeline to complete. 

From the first day to our work now, I'm always taken care of by my customer service representative, and my technical support, and Maria frequently checks in with me to see how the results are coming along and check my concerns or questions. They are a great company to work with, and I think they exemplify the concept of follow-through.

What was your primary form of communication with LawRank?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were completely straightforward with what was already working, what was working well, and what was not. They earned my trust by answering my questions honestly and straightforwardly. When I started searching for a new SEO company, I had a list of questions I needed to address. Many of the vendors couldn't or wouldn't answer them. LawRank addressed every single issue I had.

Are there any areas for improvement or something LawRank could have done differently?

The onboarding process has been smooth, and updates and questions are addressed quickly. At this time, I don't think I have any areas of improvement.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Battle Born Injury Lawyers

Describe what your company does in a single sentence.

Law firm that represents plaintiffs in personal injury actions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LawRank to accomplish?

• Redesign Website
• Optimize google search rankings
• Increase google reviews

SOLUTION

How did you find LawRank?

Referral

Why did you select LawRank over others?

• Great culture fit
• Referred to me
• Company values aligned
• Lawyers writing content for law firms

How many teammates from LawRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide web design and SEO services to increase potential clients calls specifically in the area of motor vehicle accidents, trucking accidents, and motorcycle accidents. Goal was to obtain ROI within 12 months, which was achieved in the first 6 months. Ultimate goal is to reach 50 cases per month responding to SEO efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significant increase in call volume and new case signups. Active case load increased by more than 50% in first 8 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everyone in the LawRank organization is first class. From Owners to project managers and assistants, everyone is personable, approachable, professional, and responsible. They are open to new ideas and want to help our business grow.

What was your primary form of communication with LawRank?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The primary selling point for LawRank is that lawyers write the content. Previous attempts at dealing with SEO or digital marketing companies was that I spent way too much time proof reading content, because it wasn't written by an attorney, and therefore the investment wasn't worth the cost. LawRank takes all of those issues off the table. I trust their team, their content, and their direction for my firm.

Are there any areas for improvement or something LawRank could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We needed someone to help us with consistent SEO marketing to bring in more business.

SOLUTION

What was the scope of their involvement?

We hired LawRank to be our primary digital marketing and SEO partner. They’ve provided us with digital strategies, WordPress web development, keyword research and optimization, and content development.

We started the partnership with a discovery phase where we talked about our company, ethics, goals, and core principles — they did a real deep dive into our organization and crafted their marketing strategy around it.

What is the team composition?

I mainly communicate with Maria (Co-Founder) and two project managers, and they’ve all been respectful, responsive, and accommodating.

How did you come to work with LawRank?

They were highly recommended by another marketing company I was working with.

How much have you invested with them?

We’ve invested about $38,000 so far.

What is the status of this engagement?

Our ongoing partnership started in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have monthly reviews on the progress of their work and so far, it’s been a positive experience engaging with them.

How did LawRank perform from a project management standpoint?

They perform fantastically from a project management perspective.

What did you find most impressive about them?

We’re impressed with their honesty, integrity, and the quality of professionalism their people have.

Are there any areas they could improve?

At this point, I’m very happy and comfortable with our ongoing relationship with them. They’re doing a great job, and I look forward to continuing to grow with them.

Do you have any advice for potential customers?

If you’re looking to work with LawRank, my advice is to just go ahead and do it.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of a personal injury law firm specializing in wrongful death and catastrophic injuries in Augusta, Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We had worked with a marketing company for about 10 years that could not break us into the first-page rankings for our local market despite 35 years of experience, advertising, and a television show connected to our website. We couldn’t figure out why we couldn’t get on Google’s organic ranking pages and wanted someone to remedy that after struggling for several years.

SOLUTION

What was the scope of their involvement?

LawRank provides us with SEO services. First, they implemented a system to ask for our expectations and timing goals. Once we laid that out for them, they gave us a picture of what would be required by way of investment, time, and fee. They also helped us reframe our expectations based on what was possible in reality and gave us a 3–6 month timeframe for what we asked them to do. 

From there, LawRank redesigned and rebuilt our site from scratch. The goal was to have a site that Google would pay attention to. They gave us some templates to provide oversight over what we liked, the images we wanted to use, and the site's overall style. The team made suggestions about the design and presented us with options. Additionally, they got the data from the server hosting our previous site so that we didn't have any losses when we switched over. 

The site gathers information about what's necessary after someone suffers a wrongful death, is injured in a nursing home, or has a car accident. Users can access public information about the law and the rights and obligations of the parties involved in these cases. We make ourselves available for users to call us for help.

The team handles SEO with the goal of increasing our footprint in organic Google searches. We've asked them to focus on wrongful death, 18-wheeler or trucking accidents, and nursing home negligence. LawRank has developed a strategy to get better results in those areas, intending to get us in the top three spots. Their strategy includes blog posts. 

What is the team composition?

During the sales process and discovery phase, we worked closely with one of LawRank's co-founders. Since then, we've worked with an account manager and an SEO manager. 

How did you come to work with LawRank?

One of my law partners interacted with one of LawRank's co-founders and had a good rapport. Then, I looked at what attorneys and law firms were producing the best results in every major city n the US and then went to see who was making their websites and managing their SEO. From that search, I stumbled upon 5–6 different companies that were consistently ranking in the top 10, including LawRank. We did an interview process, and LawRank won out.

How much have you invested with them?

We've spent around $112,000. 

What is the status of this engagement?

We started working with them in September 2001, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within three months of having the site up and running, LawRank got us on the first page of organic search results in every major category we asked for and in the first three spots. They've outperformed what our previous provider couldn't accomplish in 10 years. Today, we often tank at number one in these categories and almost always in the top three spots. LawRank has also achieved the same results for our five local offices when users search our keywords with different city names. There are only 1–2 areas where we're below the top three. 

How did LawRank perform from a project management standpoint?

They meet deadlines and stay on our budget. Most importantly, whenever we've run into a hiccup, they through with it. Although it's good when everything is going well and there's no disagreement, we appreciate that when something needs fixing, they adjust to keep us happy. 

We use a project management tool to share materials they need, such as images, log-ins, and passwords for sites we're registered for. As for communication, we set up meetings through email and Calendly, and we meet via Zoom. I appreciate that they work across the country without communication issues. They promptly respond to my questions and concerns, even though they're not local to us. 

What did you find most impressive about them?

First and foremost, LawRank's expertise in SEO for law firms distinguishes them from the competition. The founders were war attorneys at some point, so they know and understand the industry, how competitive it is, and what it takes to move up in the organic search rankings. They also have a staff licensed to practice law to write some of the blogs. As a result, I no longer have to write blogs once a week or month because they have the expertise to achieve those goals without my oversight. 

Additionally, they have a limited client base on purpose, so they can focus hard on their existing clients and keep them happy. They value their expertise and charge for what it takes to achieve the goals we want. Meanwhile, we can be sure they're focused on our needs due to their limited client approach. 

I appreciate that they've been very helpful and adjusted to keep our good relationship and help us out. For example, we have a unique situation where one of our competitors has the same last name as us, and they tried to hire LawRank, too. The team has a tier system, and the next tier up would have kept him from being able to use them as well, but we couldn't afford the investment at the time. LawRank modified their agreement to put this limitation within our budget, so our competitor isn't able to use them.

Are there any areas they could improve?

Even though I'm pretty good at picking flaws, I've been extremely happy with LawRank. 

Do you have any advice for potential customers?

You shouldn't be focused on how you want your website to look. Instead, listen to LawRank about the site's structure to produce the desired result. Even if a site is flashy, people will never find it if it isn't designed in a way that Google values. They're an SEO team that understands the industry; let them be experts in their area while you focus on practicing law.

BACKGROUND

Please describe your company and your position there.

I am the owner of a personal injury law firm located in Jacksonville, Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LawRank, and what were your goals?

We hired LawRank for SEO services and to create a new website. Our goal was to rank higher on Google to increase our brand awareness and obtain new case leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and interviewed LawRank (multiple calls) along with 3 other SEO companies. LawRank stood out to us because they only work with law firms and the owner is a lawyer and from our geographic region so we felt LawRank truly understood the competitive environment we operate in.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The initial phase was an exploratory phase to determine what our online presence was, how our website performed, etc. That was followed by meetings to thoroughly explain where we were from a starting point. After that we had meetings to solidify project goals, key dates, and expectations.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with owners and other high level managers on our project since inception.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since hiring LawRank, we are showing up on the first page and our GMB presence is very strong. We consistently hear from new clients that they found us through Google. Our case intake has grown steadily since LawRank started our project.

Describe their project management style, including communication tools and timeliness.

They've been awesome. I can't say enough about the professionalism and responsiveness of the entire team.

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge of the industry is most impressive. Plus, they are all awesome people on a personal level.

Are there any areas for improvement or something they could have done differently?

The only thing I would love to see is more customization options for the website.

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner at Mission Personal Injury Lawyers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LawRank?

LawRank developed our new website and is handling our SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched which companies had law firms that ranked in the top 5 spots on Google in every major city. I spoke to each one of these companies. I hired LawRank once I spoke to their representatives and felt that they cared and would do a good job for me.

Describe the project in detail and walk through the stages of the project.

LawRank provided tools to supply the information they needed to get started on my website. They made sure to get everything correct and to launch the new website at the right time. I am able to keep track of the SEO progress and can ask questions whenever I want.

How many resources from the vendor's team worked with you, and what were their positions?

I have a designated project manager who answers my questions promptly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

LawRank was able to rank my website on "Google My Business" within 3 months.

How effective was the workflow between your team and theirs?

The workflow was very efficient because they provided the tools, such as basecamp.

What did you find most impressive or unique about this company?

The friendliness of the people who work at LawRank is the best part. They do a great job and care about your business and want it to be successful.

Are there any areas for improvement or something they could have done differently?

They've been doing a great job so far!