LawRank

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of a personal injury law firm specializing in wrongful death and catastrophic injuries in Augusta, Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We had worked with a marketing company for about 10 years that could not break us into the first-page rankings for our local market despite 35 years of experience, advertising, and a television show connected to our website. We couldn’t figure out why we couldn’t get on Google’s organic ranking pages and wanted someone to remedy that after struggling for several years.

SOLUTION

What was the scope of their involvement?

LawRank provides us with SEO services. First, they implemented a system to ask for our expectations and timing goals. Once we laid that out for them, they gave us a picture of what would be required by way of investment, time, and fee. They also helped us reframe our expectations based on what was possible in reality and gave us a 3–6 month timeframe for what we asked them to do. 

From there, LawRank redesigned and rebuilt our site from scratch. The goal was to have a site that Google would pay attention to. They gave us some templates to provide oversight over what we liked, the images we wanted to use, and the site's overall style. The team made suggestions about the design and presented us with options. Additionally, they got the data from the server hosting our previous site so that we didn't have any losses when we switched over. 

The site gathers information about what's necessary after someone suffers a wrongful death, is injured in a nursing home, or has a car accident. Users can access public information about the law and the rights and obligations of the parties involved in these cases. We make ourselves available for users to call us for help.

The team handles SEO with the goal of increasing our footprint in organic Google searches. We've asked them to focus on wrongful death, 18-wheeler or trucking accidents, and nursing home negligence. LawRank has developed a strategy to get better results in those areas, intending to get us in the top three spots. Their strategy includes blog posts. 

What is the team composition?

During the sales process and discovery phase, we worked closely with one of LawRank's co-founders. Since then, we've worked with an account manager and an SEO manager. 

How did you come to work with LawRank?

One of my law partners interacted with one of LawRank's co-founders and had a good rapport. Then, I looked at what attorneys and law firms were producing the best results in every major city n the US and then went to see who was making their websites and managing their SEO. From that search, I stumbled upon 5–6 different companies that were consistently ranking in the top 10, including LawRank. We did an interview process, and LawRank won out.

How much have you invested with them?

We've spent around $112,000. 

What is the status of this engagement?

We started working with them in September 2001, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within three months of having the site up and running, LawRank got us on the first page of organic search results in every major category we asked for and in the first three spots. They've outperformed what our previous provider couldn't accomplish in 10 years. Today, we often tank at number one in these categories and almost always in the top three spots. LawRank has also achieved the same results for our five local offices when users search our keywords with different city names. There are only 1–2 areas where we're below the top three. 

How did LawRank perform from a project management standpoint?

They meet deadlines and stay on our budget. Most importantly, whenever we've run into a hiccup, they through with it. Although it's good when everything is going well and there's no disagreement, we appreciate that when something needs fixing, they adjust to keep us happy. 

We use a project management tool to share materials they need, such as images, log-ins, and passwords for sites we're registered for. As for communication, we set up meetings through email and Calendly, and we meet via Zoom. I appreciate that they work across the country without communication issues. They promptly respond to my questions and concerns, even though they're not local to us. 

What did you find most impressive about them?

First and foremost, LawRank's expertise in SEO for law firms distinguishes them from the competition. The founders were war attorneys at some point, so they know and understand the industry, how competitive it is, and what it takes to move up in the organic search rankings. They also have a staff licensed to practice law to write some of the blogs. As a result, I no longer have to write blogs once a week or month because they have the expertise to achieve those goals without my oversight. 

Additionally, they have a limited client base on purpose, so they can focus hard on their existing clients and keep them happy. They value their expertise and charge for what it takes to achieve the goals we want. Meanwhile, we can be sure they're focused on our needs due to their limited client approach. 

I appreciate that they've been very helpful and adjusted to keep our good relationship and help us out. For example, we have a unique situation where one of our competitors has the same last name as us, and they tried to hire LawRank, too. The team has a tier system, and the next tier up would have kept him from being able to use them as well, but we couldn't afford the investment at the time. LawRank modified their agreement to put this limitation within our budget, so our competitor isn't able to use them.

Are there any areas they could improve?

Even though I'm pretty good at picking flaws, I've been extremely happy with LawRank. 

Do you have any advice for potential customers?

You shouldn't be focused on how you want your website to look. Instead, listen to LawRank about the site's structure to produce the desired result. Even if a site is flashy, people will never find it if it isn't designed in a way that Google values. They're an SEO team that understands the industry; let them be experts in their area while you focus on practicing law.

BACKGROUND

Please describe your company and your position there.

I am the owner of a personal injury law firm located in Jacksonville, Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LawRank, and what were your goals?

We hired LawRank for SEO services and to create a new website. Our goal was to rank higher on Google to increase our brand awareness and obtain new case leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and interviewed LawRank (multiple calls) along with 3 other SEO companies. LawRank stood out to us because they only work with law firms and the owner is a lawyer and from our geographic region so we felt LawRank truly understood the competitive environment we operate in.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The initial phase was an exploratory phase to determine what our online presence was, how our website performed, etc. That was followed by meetings to thoroughly explain where we were from a starting point. After that we had meetings to solidify project goals, key dates, and expectations.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with owners and other high level managers on our project since inception.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since hiring LawRank, we are showing up on the first page and our GMB presence is very strong. We consistently hear from new clients that they found us through Google. Our case intake has grown steadily since LawRank started our project.

Describe their project management style, including communication tools and timeliness.

They've been awesome. I can't say enough about the professionalism and responsiveness of the entire team.

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge of the industry is most impressive. Plus, they are all awesome people on a personal level.

Are there any areas for improvement or something they could have done differently?

The only thing I would love to see is more customization options for the website.

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner at Mission Personal Injury Lawyers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LawRank?

LawRank developed our new website and is handling our SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched which companies had law firms that ranked in the top 5 spots on Google in every major city. I spoke to each one of these companies. I hired LawRank once I spoke to their representatives and felt that they cared and would do a good job for me.

Describe the project in detail and walk through the stages of the project.

LawRank provided tools to supply the information they needed to get started on my website. They made sure to get everything correct and to launch the new website at the right time. I am able to keep track of the SEO progress and can ask questions whenever I want.

How many resources from the vendor's team worked with you, and what were their positions?

I have a designated project manager who answers my questions promptly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

LawRank was able to rank my website on "Google My Business" within 3 months.

How effective was the workflow between your team and theirs?

The workflow was very efficient because they provided the tools, such as basecamp.

What did you find most impressive or unique about this company?

The friendliness of the people who work at LawRank is the best part. They do a great job and care about your business and want it to be successful.

Are there any areas for improvement or something they could have done differently?

They've been doing a great job so far!

BACKGROUND

Please describe your company and your position there.

I am an attorney and marketing director at William G. Kolodner, P.A., a law firm that specializes in personal injury, workers' compensation, and medical malpractice cases.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LawRank?

Our website was created over 15 years ago and was highly ineffective for generating lead, converting prospective clients, functionality, and was not ranking for SEO purposes. We wanted to complete redesign our website, create a marketing strategy, SEO, etc.

What were your goals for this project?

Improve our online presence, rankings in Google search, lead generation, and conversion rate.

SOLUTION

How did you select LawRank?

My team and I launched an investigative search for SEO marketing firms that could achieve our goals. We found approximately 10 possible companies that would provide us the quality results we were seeking. After interviewing each prospective company we narrowed our list to three candidates.

A significant consideration was our ability to own our new WordPress website and cost. After speaking with Maria from LawRank on several occasions, it was clear that her and her team understood who we are as a firm and how to accomplish our goals.

Describe the project in detail.

After lengthy discussions about where we wanted to see improvement, Law Rank implemented a methodical plan to produce content while simultaneously developing our new website and branding.

When we initially contracted with LawRank, our firm had effectively zero online presence. LawRank took the reign, developed a workable timeline for our project, directed our team about what our responsibilities to assist in the project's success, and produced a website beyond our expectations.

LawRank continues to write several pages of monthly content for us, so we continue to climb the SEO rankings. We are seeing vast increases in our rankings, leads and conversions every month.

What was the team composition?

LawRank's owners and the employee assigned as our point of contact have all been extremely accessible. All emails are responded to within 24 hours and calls have been scheduled with ease whenever I have a question about the project. Everyone on the team deeply cares about the success of the project. We are extremely fortunate to be partnered with a team with such commitment to our success.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 2 months from the contract date, our new website was launched. We have seen our rankings climb every day. The website traffic, number of calls and leads generated have increased dramatically. Within weeks of the launch date, our SEO rankings shot to the top 10.

We currently have 19 terms ranked in the top 10, including our speciality--automobile accidents ranked number 1. We are regularly seeing 500+ organic searches each month, averaging 45 monthly calls from the website, 70 monthly calls from GMB, and had our best month of conversion this past December. It has been a pleasure working with LawRank and accomplishing these milestones together.

How effective was the workflow between your team and theirs?

Exceptional. LawRank was extremely patient with our in the beginning of the project, explaining the objectives to less tech-savvy members of the firm. As mentioned above, any time there is a question, LawRank responds immediately to any and all inquiries.

When the project began, we were in constant communication--hopping on calls, email inquiries and discussing website edits. Every 6-8 weeks LawRank, my team, and I discuss the project, where the project is currently, and what the next goals should be. I could not have asked for a better group of people to work with.

What did you find most impressive about this company?

The website design, branding, rankings, improvement, personalize attention, experience, organization and overall competence have been very impressive. As stated above, they always respond within 24 hours to all emails and questions.

They are extremely willing to jump on calls to discuss the project and are always very prepared. They are also extremely motivated to beat our and their competition. The make the success the project their number one priority.

Are there any areas for improvement?

None to this point.

BACKGROUND

Introduce your business and what you do there.

I’m the managing attorney at Hasney Law, an injury law firm specializing in personal injury and worker’s compensation cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We wanted more conversions and leads through SEO and paid search. We also needed branding services and quality content on our website.

SOLUTION

What was the scope of their involvement?

LawRank has been working with us on SEO in worker’s compensation and personal injury, in English and Spanish, and in Atlanta and Savannah, our two office locations in Georgia. We just started a paid search campaign.

They also helped us create a new WordPress website. They did everything, from the design to getting a really good picture for the main page. They went as far as flying a photographer in to get my image, which just shows the detail of their work. They’ve helped significantly with a lot of quality, consistent content on the website in both English and Spanish. 

What is the team composition?

I consistently work with 2–3 people from their team. They have an amazing designer.

How did you come to work with LawRank?

It was a referral from another web firm. 

How much have you invested with them?

To date, it’s a little over $100,000.

What is the status of this engagement?

Our work together began in September 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been very happy with the number of cases that are converting. The ROI has been excellent as well.

How did LawRank perform from a project management standpoint?

They’ve been excellent since day one in terms of communication, consistency, and responsiveness. I’ve worked with some very reputable SEO firms in the past that started strong and then fizzled, but LawRank has been amazing from day one until today, and we’re continuing to use them.

They’ve been on it. I’m a very detail-oriented person, so I appreciate someone who has a plan and can explain the context of what they’re doing. There has been follow-up and communication through the process. I’d give them an A+ when it comes to those things.

What did you find most impressive about them?

Their organization, follow-through, and consistency set them apart. There’s excellence in every facet, from our account rep to the owner constantly responding to me and answering questions. The whole point is to help more people working through a difficult time in their life, so LawRank is helping us to help more people, which is the ultimate goal.

As I said, I’ve worked with multiple companies that start strong, and then you start noticing the difference at month four. To me, LawRank is improving in month nine, so the consistency is there. I’m looking forward to a long relationship with them.

Are there any areas they could improve?

They’ve been doing such a great job, so it’s hard for me to think of one thing. Of course, you always want more conversions and ROI, but we’re still in that initial phase, especially through COVID. COVID was a big deal when it came to the expectations of signing cases. I’m grateful we’ve had them before and through the process, because I think on the backend of it, we’re going to be in a much better place than other firms that may be reducing their marketing. 

Any advice for potential customers?

Don’t waste your time on researching too many firms; you’re going to make the right decision by hiring LawRank.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Briski Law Firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

I was with a big legal conglomerate for many years that kept stacking costs one on top of another. I also wasn’t happy with their responsiveness. I wanted to transition to another vendor to rebuild my site.

SOLUTION

What was the scope of their involvement?

LawRank rebuilt my website from ground zero, ensuring it was mobile responsive. To update my photos on the platform, they provided a photographer. Their team also created content. 

They still work on the site. Their team writes blogs and directs PPC campaigns.

What is the team composition?

My primary contact's Maria (Director of Client Relations) but I've also worked with Mariano (CEO).

How did you come to work with LawRank?

A colleague worked with them and was happy with the results and cost. I looked at a couple of other website design and development shops that specialized in law firm projects. In the end, I felt that LawRank would give a better product for a better value. When I finally met with Maria, I had a feeling that they would be responsive too.

How much have you invested with them?

I’ve spent at least $30,000 on their services.

What is the status of this engagement?

The partnership began in December 2016, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everybody liked the website’s clean look. I got positive feedback from users. No one has said it's horrible or difficult to navigate.

I’ve always ranked well, which LawRank has kept up. On occasion, I send a client intake form that includes a question about how they found us. A lot of clients find us through Google searches.

How did LawRank perform from a project management standpoint?

LawRank made the development process much easier than my previous experiences. They were responsive. It would take hours or days rather than weeks or months to reach them.

We’re always able to reach the right person. There have been personnel changes, but the new folks have always dialed into their projects.

What did you find most impressive about them?

Their most noteworthy quality is their responsiveness. They're also knowledgeable.

Are there any areas they could improve?

We had backend issues. There were several tracking numbers from different sites and one of the numbers ended up on one of my websites instead of my actual phone number. There were a few little glitches that they fixed once we called the issues to their attention.

Do you have any advice for potential customers?

Give them a call. They’ll take care of you. You’re going to spend money, but it’ll be well worth it. You won’t be just one of thousands of clients.

BACKGROUND

Introduce your business and what you do there.

We are a law firm, exclusively practicing in the area of family law.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We were looking for a company to help us get online exposure. This involved doing some SEO work as we shifted over to family law exclusively.

SOLUTION

What was the scope of their involvement?

They cleaned up the online footprint from having two websites. Those sites conflicted with each other, and it was affecting the ranking of the family law website. They also did SEO for the family law website

In addition, they assist in watching trends and advise us on expanding client services and other marketing tools. They developed two websites for us as well.

What is the team composition?

I interact with Mariano (CEO), Maria (Director of Client Relations), and Marc (Lead SEO Specialist).

How did you come to work with LawRank?

I searched online and liked the work I saw they did for other firms. I reached out to Mariano and we decided to work together.

What is the status of this engagement?

We started working together around January 2014, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have a good connection. Their customer service remains strong. There were a lot of issues for the first year as they tried to clean up the footprint from the other website. Traffic picked up and the main website did increase in rankings. After a lot of hard work, we're on the first page of Google search. We’ve definitely benefited from working with them.

How did LawRank perform from a project management standpoint?

They communicate very well—they’re diligent. They’re also available and responsive. We use their portal if we want to make an appointment in person; otherwise, we communicate via email. They have a platform that provides instantaneous, up to date information on website traffic, search term rankings, and more.

What did you find most impressive about them?

They get the results and rankings we are looking for. They’re more than an SEO vendor, they're a company I trust. They’re communicative, accommodating, and understanding of our needs. The attention they give to their clients is much better than any previous experience.

Are there any areas they could improve?

The transition in how our communication worked could’ve been smoother. 

Do you have any advice for potential customers?

Don’t think about it, just do it. They will meet, and surpass, your expectations.

BACKGROUND

Please describe your company and your position there.

Small criminal defense law firm. I am the owner and sole attorney in the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LawRank?

Marketing, SEO, webpage maintenance, etc.

What were your goals for this project?

Improve ranking in search results on Google and other similar platforms.

SOLUTION

How did you select this vendor?

Word of mouth, reputation, and internet presence.

Describe the project in detail.

When I contracted with LawRank, I was nowhere to be seen in internet search results. They took control, were clear in their stated goal(s), but not unrealistic or expressing guarantees. The process was simple I was told what I needed to do to assist, and what they would do. I, of course, do not know what is done behind the scenes to improve, or to try to improve, SEO, but whatever they do/did, worked.

What was the team composition?

The company owners and the person assigned to my project are all very much accessible, seven days per week; they respond immediately (within reason), and make one feel like part of the family, let alone the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As implied earlier, I am very pleased with the results, which were exactly what I had hoped for. I had been using a highly reputable SEO company before connecting with LawRank.

They were good people, were there for me, and while it appeared they constantly strived to do all that they could, the rankings and SEO results were not favorable. LawRank and its staff, are not only wonderful to deal with, but within an amazingly short time, the rankings and SEO results rocketed to the top. Those results - combined with the personal interaction and contact - says all that needs to be said.

How effective was the workflow between your team and theirs?

See above. But, the personal interaction between me and all of those at LawRank, including the founders/owners could not be any better. Wonderful experience.

What did you find most impressive about this company?

Repeating here, but the personalized attention and interaction; and, of course, the results. Something so simple as "immediate" responses to emails, calls, texts - no matter when originally sent - cannot be understated. That says a lot about a company and the people behind that company. They are energetic, motivated, and appear to be forever trying to stay ahead of the curve (their competitors).

Are there any areas for improvement?

None that I have identified.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and an attorney at a family law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

We hired them to do SEO ranking.

SOLUTION

What was the scope of their involvement?

LawRank helps with our SEO. They went through and improved the content we already had, and then they add a couple of new pages each month. They add content to the website and do backlinks.

What is the team composition?

We work with two people. One person works specifically on our stuff, and the other is one of the owners.

How did you come to work with LawRank?

Maria (Director of Client Relations) had reached out to me numerous times and provided information really geared to our site and how it was performing. It was very tailored information, even when she was just reaching out. When we were ready to look into a company for SEO, LawRank was one of the companies we considered.

How much have you invested with them?

We’ve spent $23,000.

What is the status of this engagement?

Our work together began in September 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re monitoring 18 search terms, and since we started working with LawRank, the total increase in Google rankings is 514. Looking at my dashboard, we’ve seen a 100% increase in pages per session, average session duration, and percentage of new sessions.

When we first started working with them in September 2019, there were a total of eight sessions. For June of this year, it’s at 57. 

How did LawRank perform from a project management standpoint?

I know there are other team members that work on our stuff, but I don’t have to reach out to them; I have my contacts and know it’s taken care of. They have a dashboard that I can go into at any time and see anything and everything. They’re very transparent in that way, and I didn’t find that with any of the other website companies we interviewed.

What did you find most impressive about them?

When we were interviewing a handful of agencies, Maria was able to answer all of our questions. She wasn’t just doing sales; she actually understood what was going on on the backend, too. A lot of the companies we talked to just connected us with the salesperson, and they couldn’t actually tell us what was going on.

I also like them as people. I was looking for somebody to have a long-term relationship with; eventually, I want them to redo my website and increase their services.

Are there any areas they could improve?

No, not really. I’m glad I waited to make the jump until I understood what I needed and was able to ask the right questions, because then I got the right answers, and it was easy to tell who could answer and who could not.

Any advice for potential customers?

If you have any questions about anything, I’d recommend just asking them; they’re really willing to explain everything. The transparency is what I really like about them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of a law firm that focuses exclusively on serious injuries and wrongful death cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LawRank?

I needed to start from scratch on a website to launch a new law firm.

SOLUTION

What was the scope of their involvement?

LawRank did everything from the very beginning. They started with designing the WordPress website, helping me put together the home page and practice areas, and coming up with a sound, good-looking design that would convert. 

They designed the website around some ideas that I had while guiding me on what they thought would work best based on their experience. Additionally, the team did SEO work to get the website to rank on Google and other search engines to establish our organization as a premier law firm in our geographic area for our practice areas. 

They use ethical standards outlined by Google to get the website to rank. The team also works on backlinks, link building, local Google My Business rankings, and consistency in various directories, and blogging.

What is the team composition?

I work consistently with three teammates including Maria (Director of Client Relations), Mariano (CEO), and Marc (Lead SEO Specialist). 

How did you come to work with LawRank?

I did a lot of research. LawRank came highly recommended by another website company that I had spoken to. I then talked to the team on multiple occasions and their clients. This made me feel comfortable with them.

The team sounded like they knew what they were doing and seemed to have a good game plan on how to get my website strongly positioned in my market. 

What is the status of this engagement?

Our engagement began in December 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website looks great, and I like it. I’ve received a lot of feedback from folks saying the same thing. We’re already ranking on the first page for some of our focus areas. It’s a big deal to get a personal injury law firm in a large metropolitan area to rank on the first page for key practices in three months. So that has been quite impressive. 

How did LawRank perform from a project management standpoint?

The team members at LawRank have been excellent communicators from the very beginning. They are very responsive to emails and are willing to answer my questions along the way. They work closely with me and listen to my input. We had a very tight timeline and they had about 30 days to get the website live.

What did you find most impressive about them?

Their communication and ability to deliver on what they promise have been excellent. 

Are there any areas they could improve?

No, there are no areas of improvement.

Do you have any advice for potential customers?

Spend some time talking to LawRank to make sure that they’re the right fit for you. Look at their portfolio and spend some time talking to their clients.