Kyro Digital

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of OC Acoustic. We manufacture and sell our lifestyle audio products. The company was formally established in January 2020, and our first product launch was in January 2021. Since OC Acoustic is still a startup, my role is everything from managing day to day operation, product development, marketing, and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

We are still a startup company that virtually nobody knows who we are yet. I wanted to have a brand/product video that we can promote on our website and social media platforms to attract audiences as much as possible as our marketing campaign.

I realize that the video is one of the most powerful marketing tools that we must have in our arsenal. We needed to have fun and engaging videos to represent our company/product. However, since this is our first video project, we did not know where and how to start.

What were your goals for this project?

We wanted many people to find our company, what we represent and what product we offer. So, brand awareness was the number one goal. At the same time, we wanted to have more traffic to our website through social media ads so that they will become potential customers to buy our products. By creating fun and engaging videos, I believed that those goals should be able to achieve in an effective and efficient manner.

SOLUTION

How did you select Kyro Digital?

Initially, I did not know where to look so I was searching around online as well as Fiverr. Then, I came across Clutch.co. I reviewed what other reviewers say about each vendor they list carefully. Then, I did my own research by going to their website.

I narrowed down the list and picked 3 vendors to do an interview. In a vendor selection process, I was focusing on how much content I could get within my budget. As a startup, we did not have a lot of budgets that other larger organizations may have.

Overall, it was a very tough decision as other vendors seemed as capable as my vendor. Finally, Kyro Digital offered me extra actors in which we needed most for our videos. In the end, that was the deciding factor.

Describe the video(s) and the process in detail.

We wanted to have a total of 3 videos. One 60s and the other two are 30s. The idea of the videos was fun and engaging. At the same time, the video featured some of the most notable product features that we wanted to showcase (also showcase product usage examples).

We started with an initial meeting for a get to know session. Even before this meeting, the vendor seemed to study our company well and asked many good questions during our meeting. While respecting to follow what we wanted in the video in general, the vendor also suggested offering their own idea/advice from a professional standpoint in which I really appreciated.

It was a meaningful discussion at the first meeting to decide the overall direction. Afterward, it was a seamless process. We only needed to have 2 other meetings until the end.

What was your vendors' project management or feedback process?

There were mainly 2 people to work with this vendor. One was the project manager who handled daily operations and a communication point. Another was the creative director who directed and managed the entire videos. I had access to both of them all the time and both are highly responsive whenever I had any questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the time of my review, it was only a few days after we promoted the videos. But, we could see a big jump of website visitors from social media ads that I did not have before the video. So, I expect to see this trend as we continue the video ads. My partner at my company applauded how great these videos were.

How effective was the workflow between your team and theirs?

They provided a real-time feedback system called Frame.co where I could see the whole progress of the videos and provide feedback in real-time. Whenever I had any questions, I could simply email the project manager or creative director directly to get the answers anytime. They were very responsive and helpful in our communication throughout the entire process.

What did you find most impressive about this company?

This was our first time working with the video production company. So I did not know what to expect in the beginning. However, they made the process so easy so that I did not need to worry about anything. It was such a flawless experience and Kyro Digital completed the videos on time as promised (within 8 weeks).

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the owner of a start-up company getting into retail men's grooming products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

We hired Kyro Digital to make a video that explained the features of our product as it was being used in its natural habit.

What were your goals for this project?

We plan to use the video to promote our product through social media and our website.

SOLUTION

How did you select Kyro Digital?

I wanted to work with someone local and Kyro Digital was 1 of 4 companies I contacted. We ending up going with Kyro Digital because of a few reasons.

1. They spent a couple of hours meeting with us to learn about our product.
2. They understood exactly what we needed and their portfolio speaks for itself.

Describe the video(s) and the process in detail.

After agreeing on a voiceover script, we chose actors for the part from Kyro's narrowed down selection. They were very professional throughout the whole process and kept us as involved as we wanted to be. We were on set the whole shoot and it went smoothly. They delivered us 2 versions of the final video in two different formats.

What was your vendors' project management or feedback process?

After some time of editing, they emailed me a "rough cut". I reviewed it with my team and sent feedback back. We went through this process a few times until the final rendition was made.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have still yet to use the videos in marketing but are expecting a great outcome.

How effective was the workflow between your team and theirs?

The workflow was very communicative and effective. They were easy to get ahold of any time I had questions and comments.

What did you find most impressive about this company?

I found the quality of their videos, editing, and customer service the most impressive. They are able to make high-quality and impactful videos that cant be made by just any company.

Are there any areas for improvement?

There can always be room for improvement found amongst companies of any size however we were very satisfied with the outcome while working with Kyro Digital. They had a great understanding of what I wanted and what I needed, and they delivered exactly that.

BACKGROUND

Please describe your company and your position there.

I lead marketing for a LED lighting and smart home brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

We work with Kyro Digital on promo videos to quickly describe the features and benefits of our products and also set up videos to help our customers know how to use or install the products.

What were your goals for this project?

For the promo videos, our goal is to show the benefits of the product quickly in a relatable way ultimately leading to a conversion of purchase. For the setup videos, our goal is to help a customer self-service any questions they have rather than contacting our customer support team.

SOLUTION

How did you select Kyro Digital?

They reached out to me and I also saw some of the work they did. I wanted to work with them and when a project came up I contacted them.

Describe the video(s) and the process in detail.

For us, it's easier if we write the scripts because the products are pretty technical. So we will do a voice-over script and idea of what to show along with the copy. The Kyro team has a very competent project manager who then reviews this with the team and they generate a project timeline and estimate for us.

And then we go from there. We get rough cuts and the opportunity to provide feedback via a digital interface. We've been very happy with the project management and results.

What was your vendors' project management or feedback process?

We have a project manager assigned to our project. We see rough cuts via a digital interface and provide feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been very happy with the results. We have received positive feedback internally and from our retailers.

How effective was the workflow between your team and theirs?

They are easy to work with and follow up with us if we do not get back in a timely manner.

What did you find most impressive about this company?

There can be a big difference between companies in how the 3D looks. Whether it is realistic or fake looking when you are trying to show your product in a home environment.

We've been able to achieve the benefits of 3D from a time to market but still, tell our stories in a relatable way without needing to do live-action. Their project management is also strong.

I've worked with companies that do not provide timely responses and it can be very stressful when you need a video done to support a product launch.

Are there any areas for improvement?

They do a great job. Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Designer at Airgain. Airgain is a leading provider of advanced antenna technologies used to enable high performance wireless networking across a broad range of devices and markets, including consumer, enterprise, and automotive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

Kyro made a promotional and educational video for our new product platform that we plan to release in 2020.

What were your goals for this project?

Our goal was to create and eye catching and informative video that could clearly explain the benefits our product and platform provide.

SOLUTION

How did you select Kyro Digital?

Kyro had examples of their work that reflected the level of quality and creativity we were looking for. Their pricing, reviews and professionalism from the introduction call helped us choose them over our other options.

Describe the video(s) and the process in detail.

Kyro streamlined our initial script and vision. They made sure we were happy with each milestone before we moved on to the next step of the video creation process.

What was your vendors' project management or feedback process?

Feedback and questions were always taken care of in a quick and timely manner. We were able to make direct edits in their management tools and Kyro always circled back to make sure we were happy with their updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This video makes our product and platform complexities, easy to understand.

How effective was the workflow between your team and theirs?

We used google drive, email, and virtual meetings to keep the communication open between teams which was very helpful.

What did you find most impressive about this company?

We were very impressed with the quality of the video and are excited to share it with our audience to strengthen the message behind our platform.

Are there any areas for improvement?

We are excited to work with them on future projects! We really appreciated our virtual meetings with their team and will hopefully have more of them on our next video.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Maxout Trading. We are a startup stock trading software, which enables traders to automate strategies on DAS Trader Pro.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

Kyro made three different demonstration videos for my software to help users understand how it works.

What were your goals for this project?

Our goal for these videos were to convert videos we had already made, into more professionally made ones, by decreasing the length, style changes, and additional animations.

SOLUTION

How did you select Kyro Digital?

We decided to select Kyro as they seemed to have the highest reviews, and their sample videos seemed very professional.

Describe the video(s) and the process in detail.

Kyro was able to reduce my videos into a more viewer friendly time frame, yet still convey the same important information. While maintaining professional custom visuals throughout.

What was your vendors' project management or feedback process?

Feedback between Kryo and Maxout project management was always in a timely manner, and was easily able to understand the details of the project we were shooting for.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Kryo was able to deliver the finalized project just before we launch the startup, so we could have them available for new users.

How effective was the workflow between your team and theirs?

Workflow was all done through google email and google drive, a very simple process to get done what we needed.

What did you find most impressive about this company?

What we found most impressive about this company was they were able to meet us where we were. We had unfinished videos in a different style, yet they were able to take what we had and convert it into well made professional videos.

Are there any areas for improvement?

Kyro Digital seems to have their process down very well. We will definitely be using them for our future video projects and recommend them to any size company looking for the most professional videos you can get!

BACKGROUND

Please describe your company and your position there.

I am Kyle Harrison the Product Development Manager at EZ Carpet. We manufacture and sell commercial and residential carpet tiles through our online store. We are a small business that has been in operation for about 8 months as of April 2020.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

Our company initially tried to sell our product the same way that carpet has traditionally been sold and realized that dealers and commercial carpet retailers weren't representing our products the way that it deserved. We hired Kyro to spread the word that our product existed, and you don't have to be a pro to install it. We wanted to show that purchasing and installing flooring can be a simple and easy process.

What were your goals for this project?

The main goal was, of course, to generate traffic and sales to our site. A secondary goal was to educate the public that a new solution to traditional flooring was out there.

SOLUTION

How did you select this vendor?

I was tasked with finding a production company to use for this project and Justin from Kyro was one of the first people that I spoke with. He seemed to understand and be genuinely interested in our product and what we hoped to accomplish. The confidence that I gained from that first call made my decision to go with Kyro a very quick and easy one.

Describe the video(s) and the process in detail.

Once Kyro started on the project they were very focused and kept us in the loop the whole time. They worked closely with us to try and understand how to best represent us and our product. We started with pitches that turned into an outline. Once we had an outline we started on the script and before long they were working on the production. We reviewed the product a few times before we finally settled on a finished product that we both were proud of.

What was your vendors' project management or feedback process?

We are based in Dalton, GA, and Kyro is in Southern California so logistically it wasn't the best situation, but they did a great job on the day of production of letting me know how things were going and even sending some pictures and videos to keep me informed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started a 2-month television campaign using the 30-second video they created for us. We saw 38% sales growth in our first month and 45% sales growth in the second. We will be starting our third month this week, and expect to see our sales continue to trend up.

How effective was the workflow between your team and theirs?

Our account manager did a wonderful job of making sure we had a constant line of communication with Kyro. There were plenty of times that I could get answers to questions right away. That line of communication is still open even after project completion. They have answered a several questions for me since we finished our project and I am sure they will continue to be there in the future.

What did you find most impressive about this company?

Kyro has some very creative people working for them. I feel like every idea they presented us could have worked just as well as the one we decided to go with. I myself know very little about video production so it was a comfort to know I was working with a group that was this prepared for any idea we threw at them.

Are there any areas for improvement?

Kyro did an amazing job throughout this whole project. If there were any issues that came up they were most likely our fault and not Kyro's.

BACKGROUND

Please describe your company and your position there.

I'm the owner and CEO of Kelsey Albright Photography. I specialize in wedding photography and practical resources for newlyweds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

I hired Kyro Digital to create a brand video for my company.

What were your goals for this project?

The goal was to create an accurate representation of my personality and what I offer as a photographer that sets me apart as an expert in the industry. They created a 5-minute video for my website, along with a few other shorter cuts for social media. Ultimately, I believe this type of video presence will allow potential clients to see who I am and develop the know, like, and trust factor with me before even speaking with me, increasing business.

SOLUTION

How did you select this vendor?

I've worked with the members of Kyro Digital before, and they reached out to me personally to create this brand video.

Describe the video(s) and the process in detail.

The process as a whole felt fast to me, but in an efficient way, not a hurried way. My expectation was that this process would take a long time and it didn't at all! It was easy to give the team my ideas and thoughts and have them formulate something that would come across well on video. I loved receiving a template to follow to get all of my thoughts and ideas out. From there, they created a story board with a script and shot list. We shot at three different locations for the video, and the team set up lighting and multiple cameras for a professional interview. The Kyro team did a great job following up with me in helping me create the brand video of my dreams.

What was your vendors' project management or feedback process?

There were two people there to film, the owner of Kyro digital being one of them. I corresponded with Justin (owner) and his assistant regularly. There were several round of feedback offered.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I just received the video, so I can't record any metrics from it yet.

How effective was the workflow between your team and theirs?

The Kyro digital team was highly effective in their workflow. It was a seamless process from initially reaching out to receiving the final product.

What did you find most impressive about this company?

They were very intentional with each part of the process. I appreciated it because I felt so valued as a client, like the money I spent was completely worth it. They wanted to make sure that they delivered the exact video I wanted. Their attention to detail and the value they put on their clients sets them apart from other video production companies.

Are there any areas for improvement?

n/a

BACKGROUND

Please describe your company and your position there.

I am a Multi-Lingual Copywriter and Marketing Coordinator for a multinational MLM Health and Wellness Tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

We needed to create a fully-rendered, fully-textured, 3D video spot with a dynamic feeling and soundtrack featuring a new device the company is launching.

What were your goals for this project?

We sought to have a dynamic video, that was captivating and enticing viewers to be excited by the new device, and create a desire to find out more. It was going to be debuted in front of a live audience in a convention center in Japan. This meant the impact of the video had to consider this in the tone, cinematography, and soundtrack choices.

SOLUTION

How did you select this vendor?

I started searching for local companies online, but felt unsatisfied with my options, and then stumbled upon Clutch, which I had forgotten about, but have used in the past for other services. After reviewing several options, and contacting a few companies about budget, timeframe, and realistic expectations, Kyro Digital was not only the fastest to reply, but the most thorough. Speaking with their CEO directly throughout the initial process made me feel reassured in my choice to proceed with them.

Describe the scope of their work in detail.

After establishing my needs, Kyro Digital walked me through the process seamlessly. I provided them with the deliverables of 3D STP Files (Basic structure of the device), which they then proceeded to modify and edit to match actual finalized product look.

Throughout the entire process, they also provided me with updates, animatics, different stages of the rendered videos, and went overall above and beyond to deliver every single request for adjustments from my board of directors and head of marketing. Even assisted in the proverbial 11th hour with an incidental oversight on our part, that they worked incredibly effectively and timely to help us deliver an impactful presentation.

What was the team composition?

I worked directly with their CEO and another project lead, which facilitated the requests from my board. They then handled my requests with their 3D team, which I'm not sure how many people constitute their team, but definitely felt like they were adequately staffed and were able to deliver exceeding expectations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The reception of the video was excellent both in its debut and in online channels. There is a buzzing interest in the new device that is being released, and it's helped us establish our brand more firmly.

How effective was the workflow between your team and theirs?

As I explained in previous points, it was seamless between their team and mine, if anything, they dealt with the different time zones my team has and worked unaffected by delayed responses at times.

What did you find most impressive about this company?

I can't stress enough about how far Kyro Digital's team went to make sure that we were happy with the finished product. I didn't expect the level of attentiveness, consideration, and professionalism I received from them. Just for these alone, asides from the video delivered, I would love to work with them again.

Are there any areas for improvement?

To be quite honest, nothing I can pinpoint at all.

BACKGROUND

Introduce your business and what you do there.

Hi Marley is a texting platform specifically designed for insurance companies. We’re an insure tech firm. I’m the director of marketing, in charge of leading strategy and execution for our marketing team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kyro Digital?

When we brought them on, my main goal was to create an articulative and visually appealing video. We wanted to show the holistic approach of how we're connecting insurance carriers to the end customer while simultaneously showing some of our key features and how they’ve helped insurance carriers.

SOLUTION

What was the scope of their involvement?

We hired actors to play out a scripted back and forth between insurance carrier representatives and the end customer. The video showed the experience of a claims process, but the overlay and the voiceover text were more narrative. It showed who we are and how we help insurance carriers to delight their end customers, as well as the features we have on our platform.

We’ve hosted the video on our website and social media and we’re about to air it at ITC, a major insure tech conference.

What is the team composition?

We worked mainly with three people: Justin (Founder, Kyro Digital), Bethany (Project Manager), and a scriptwriter.

How did you come to work with Kyro Digital?

I researched video production companies and narrowed it down to seven. After hosting and interviewing each of them, I came away impressed with the videos Kyro Digital had produced with others. When we talked to them, they felt like a partner who wanted us to succeed. We thought they would work with what we wanted within the budget we had, and we had a good gut feeling about them as people and what they produced.

Their past work really spoke volumes. They really did a phenomenal job with other projects that had similar goals.

How much have you invested with them?

We spent $12,000.

What is the status of this engagement?

We worked together from July–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a phenomenal job. Everyone loved the video. We even had major insurance clients who wanted to know if the video could be repurposed for their own use.

How did Kyro Digital perform from a project management standpoint?

They were incredible and easy to work with. They accommodated every viewpoint I had and round of edits I needed. Ultimately, they molded the vision to where it needed to be.

What did you find most impressive about them?

The quality of their team members stands out. They invest and do what they can to help their partners succeed. When we discussed my vision, I didn’t get the feeling from any other company that they cared, but Kyro Digital took it to heart and wanted to do everything they could to help with my goals.

Are there any areas they could improve?

No, I’m completely satisfied.

Do you have any advice for potential customers?

They’re a loyal long-term video partner. For example, they reached out to our internal graphic designer to give their tips, which is not even in our contract. You’re investing in the right type of company when you invest in Kyro Digital.

BACKGROUND

Please describe your company and your position there.

I'm a website optimization and demand generation campaign manager for an ERP provider with a solid, 40-year market presence in global manufacturing and distribution industries. My background is in copywriting and scriptwriting, so I'm often involved in video projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kyro Digital?

We hired Kyro Digital to scope, shoot, and produce several testimonials with key customers. This project involved brainstorming; shooting talking head interviews, B-roll, and drone shots; editing the footage; and treating its sound, color, storyline, and transitions.

What were your goals for this project?

These clients are successful and traditional, and they've had bad experiences while filming testimonials. We wanted to give them a good experience. Our company also hadn't produced any video testimonials recently, so we wanted some fresh ideas. Our ultimate goal was to produce valuable, watchable content that demonstrated how our software solution helps businesses simplify their operations.

SOLUTION

How did you select this vendor?

My manager had worked with Kyro Digital and recommended them highly for their quality and professionalism. Their price was also fair.

Describe the video(s) and the process in detail.

Once we explained our goals, their entire team quickly gave us quotes and schedules. Our team struggle with major internal miscommunication and project overload, both leading up to and during our work with Kyro Digital. Everything on our end felt slapdash and uncertain, but their team was helpful and accommodating throughout the whole process. They developed great alternatives when a major shooting limitation arose at the last minute.

What was your vendors' project management or feedback process?

We mainly worked with the owner, who served as our project manager and main point of contact. We also worked with a project administrator, a creative director, and a cinematographer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They produced engaging content with a strong creative vision. Sometimes that takes a backseat to corporate requirements, but it's great to have a team that explains where things can be improved or enriched.

We haven't actually promoted the videos yet, but they were met with praise from everyone involved, including our marketing team, our CMO and CEO, and the clients themselves. One of their videos is performing extremely well on all social channels. It's our most-watched video ever.

How effective was the workflow between your team and theirs?

It was excellent. During post-production, the owner kept us abreast of their progress. They met some fairly tight deadlines with no problem. Even though our side was disorganized and unprepared, Kyro Digital still worked with us and made everything happen smoothly. 

What did you find most impressive about this company?

I was impressed by their professionalism, their deep understanding of B2B video content, and their technical chops. Their solid understanding of story, visual treatment, sound, and video trends were evident in the final product.

During the entire shoot, their team was focused, creative, knowledgeable, communicative, and positive. I felt so relieved to have them behind the camera. They treated our clients with the utmost respect and genuine interest. Our clients loved the team so much that they invited them to celebratory dinners. They were great, positive people!

Are there any areas for improvement?

I can't think of anything. As they continue to grow, I suspect that their project management tools and portal will become more polished.