Kwok Design

BACKGROUND

Introduce your business and what you do there.

I'm a surgeon and I have a private practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kwok Design?

We needed a website developing. We wanted to use it for marketing and outreach patients.

SOLUTION

What was the scope of their involvement?

They developed our website, and also redesigned it once or twice using WordPress for the CMS [content management system]. I provided ideas for what I wanted to communicate and the content, while they selected the images. If I had blogs or anything to update, I simply emailed them and then they posted them to the website. 

Primarily they worked on website posts, but they also had access to Facebook and Twitter so they did some work in that area.

What is the team dynamic?

Jeanette was the contact [Creative Director, Kwok Design]. I'm not sure if she sub-contracted anyone, but I communicated with her directly.

How did you come to work with Kwok Design?

I don’t remember how I was introduced to them, but I stuck with them for more than 10 years because they were always very responsive to requests. That was the most important thing for me.

How much have you invested with them?

I spent around $10,000.

What is the status of this engagement?

I started working with her from 2003, up until 2016. There was a local operation that established a platform for working with physicians, with appointment scheduling and a template already built. It was easier and more cost-effective to transition to that company than to overhaul the website to accomplish the same goal with Kwok.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Patients would give compliments about the content of the website.

How did Kwok Design perform from a project management standpoint?

It was seamless, which is what I wanted. We mostly communicated by phone call or email. I was not aware of any issues and I don't really know all the details, I just wanted to know the results and they delivered, on time and a high-quality product.

What did you find most impressive about them?

They were always very responsive to requests. Often in the same day, Jeanette would update the website if I sent a request for a change or the posting of an article or a blog. It was always very fast from their end.

Are there any areas they could improve?

I don't have any criticism. They encouraged me to do certain upgrades of the website over time. At various time points, I didn’t because of cost or interest, but we didn't end the relationship because of any performance issues on her part.