Kudzu Brands

BACKGROUND

Please describe your company and position.

I am the Co Owner / Chief Of Operations of Hunter Banks Co, Inc

Describe what your company does in a single sentence.

Full Service Fly Shop and Outfitter Established in 1985.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudzu Brands to accomplish?

• T-Shirt and Logo-wear Art Development
• Digital Design Of The Southern Appalachian Fly Guide
• Sticker and Logo-wear Art Development
• Brand Management & Awareness

SOLUTION

How did you find Kudzu Brands?

• Referral
• Other

Why did you select Kudzu Brands over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Kudzu Brands were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a Full Service Fly Shop and Outfitter located in the heart of Downtown Asheville NC. Kudzu Brands helped us bring awareness to our brand through logo wear development and apparel sales strategies.

Through various meetings with their digital design team and team leader Kudzu created a large variety of digital designs for us to use on our shops apparel and more. We now offer a large selection of branded logo-wear, stickers, and more thanks to Kudzu Brands. 

Kudzu brands also assisted with the digital design of the Southern Appalachian Fly Guide. The Southern Appalachian Fly Guide is a book written by JEB HALL & Originally Designed by Leland Davis. The Book was originally published in 2011 and Kudzu Brands was able to help us bring the book up to date for reprint and distribution. Without their help on this large project we would not have been able to manage bringing the book up to date for Distribution and Sale. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now offer a selection of the following: 

• 4 T-Shirt Designs 
• 10+ Sticker Designs 

We have been able to use their art for various marketing strategies, events, and more! We are now the Distributor and Publisher of The Southern Appalachian Fly Guide. We were able to bring over 2000 copies to print. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kudzu Brands delivered all items and projects on time. Their communication and project management skills are unparalled. 

What was your primary form of communication with Kudzu Brands?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture at Kudzu Brands makes you feel at home. By the end of a project with their team you will feel like family. They truly care about your business! To this day I still visit Kudzu Brands just to pop in and say hello and thank you. 

Are there any areas for improvement or something Kudzu Brands could have done differently?

I do not feel that Kudzu Brands has any areas for improvement.

BACKGROUND

Introduce your business and what you do there.

We are custom builders of luxury homes. I don’t think I have a title, but I do accounting and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kudzu Brands?

We wanted a company to help us with our marketing material and provide their expertise, as we don’t have that within the company. We’d been working with another company, but we wanted to switch to a firm that could provide better communication.

SOLUTION

What was the scope of their involvement?

They design our books, stationery, and any marketing material. This includes digital marketing and print collateral. They’re redesigning and updating our website as well, so it’s not just creative. They also provide us with search engine optimization and pay-per-click services. They’re really a full-service agency.

We have monthly meetings with them. We’re always adding things and progressing on different tasks. They’re getting us onto one of the Private Mountain communities as a featured builder. They do digital magazines, which they’re finishing up right now for Carolina Home & Garden. We just had an open house on one of our homes, and they coordinated work on that.

How did you come to work with Kudzu Brands?

Our owner and CEO had heard about them. We interviewed and hired them based on a feeling that we had.

How much have you invested with Kudzu Brands?

I would have to look into it. That’s information for our CFO to provide.

What is the status of this engagement?

The partnership started around February of 2017 and is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’re happy with their work. They’ve been with us for three months, so it’s way too early to tell how our audience will react. Things take time to set up, including the website, which won’t be done for another couple weeks. We’re happy with their communication. They are very timely, and they’re good people with whom to work.

How did Kudzu Brands perform from a project management standpoint?

We have monthly meetings with them as well as daily emails, and they’re very responsive. I follow up with them at least a few times a week, if not daily. They’re right there, ready to answer any questions. They respond very well to feedback. If there’s something we prefer not to do, they’re fine with that and back away.

What did you find most impressive about Kudzu Brands?

It’s their communication, timeliness, and responsiveness. They are very creative. I have a contact person who acts as a liaison between us and their staff.

Are there any areas Kudzu Brands could improve?

I don’t think so, no.