Kreatik

BACKGROUND

Please describe your company and your position there.

I am the the brand manager of Galicjanka. In 2020, the brand underwent a complete rebranding, gaining new labels and image (KV, claim) and also promotion tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kreatik?

The image of the Galicjanka brand has not changed for many years, we knew that in order to expand our distribution network we had to position ourselves as a more modern and fashionable product.

We have not changed anything in the composition of our product, which has been appreciated by customers for years (especially in several regions of Poland), but we wanted the appearance of the product to be more in line with modern trends.

What were your goals for this project?

We wanted to build a strong brand strategy, and at the same time we wanted to find a long-term business partner (agency).

SOLUTION

How did you select Kreatik?

We knew that this agency has a lot of experience working for clients from FMCG industry

Describe the scope of their work in detail.

Due to the need to refresh the image of the brand that has been on the market since 1997, we hired Kreatik to work with us to develop a new brand image. We met at a strategic workshop and worked out a direction together. Then, Kreatik designed visual identification materials for us, such as: business cards, e-mail footer and letterhead.

To support the sales department, a new website and catalogs (in print and online versions) were also created. There are also social media channels (Facebook and Instagram) and a video spot that will be promoted on the Internet.

What was the team composition?

At the strategic workshops, we met Maria, CEO at Kreatik and strategist, Monika - a UX specialist and Marta - our future Account Manager and Content Manager. We also cooperated with Magda, responsible for social media channels and cooperation with influencers.

We also know that there was a team responsible for the implementation of the website, graphic designers and motion designers, but we did not meet them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is obvious that building a brand image is a long-term process, and we have to wait a while for the first results. However, we are satisfied with the direction the brand has taken.

How effective was the workflow between your team and theirs?

Kreatik always listens to our opinion, apart from the weekly reports, we tried to meet at least once every 2 weeks.

What did you find most impressive about this company?

What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don't agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.

It is also important for us that the team, often presenting their ideas to the Management Board or the Supervisory Board, willingly shares their knowledge and explains the intricate nuances of marketing to people from other fields.

Additionally, I like the beginning of our cooperation within the framework of joint strategic workshops, where we were able to get to know the Kreatik team better and talk about our vision and goals, and the agency better understood our intentions. I knew it was important for the team to respond to our needs, but also to advise us on the best solution.

Are there any areas for improvement?

I have no comparison at work with other agencies, so it's hard for me to answer this question, but in terms of quality and communication, I don't see such a need.

BACKGROUND

Please describe your company and your position there.

I am the president of the "Głosem Zwierząt" Foundation, which was created so that we could speak on behalf of those who have no voice. At the root of our action is disagreement - disagreement with cruel fate, treatment of animals as things, human indifference to their suffering, and impunity of people who bully them.

We are connected by passion and commitment to the protection of animal rights and the belief that we will be able to change their fate and make people treat them with due respect. One saved existence will not change the whole world, but it will change the whole world for this one animal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kreatik?

We hired the Kreatik team to help us with a campaign that draws attention to the problem of homeless animals and show the activities of our Foundation.

We wanted to create a video campaign that would show the purpose of our activities in an original way. We wanted a wide reach so that as many people as possible learn about our Foundation and what we do on a daily basis.

What were your goals for this project?

The main goal of the campaign was to promote the idea of "Don’t buy, adopt." We also wanted to encourage people to financially suport our organization.

SOLUTION

How did you select Kreatik?

We knew that this agency had experience in creating engaging campaigns for which they were previously awarded.

Describe the video(s) and the process in detail.

After the decision to start our cooperation, we had a kick-off meeting. Together with the agency and the director&producers team we talked about the purpose of the project, the requirements for the film, and technical details. Kreatik presented several creative visions.

They suggested that the key message should be built on a humorous and cheerful base as opposed to the heartbreaking campaigns that are usually seen in our field. We decided that the action was to be set in the recent past and this time it will be people who will be wooing for the attention of the animals. We went through the script writing process together.

The producers proposed a studio, scenography and, above all, actors who would meet our needs. We were lucky as all actors which agreed to perform in the campaign are very popular in Poland and decided to work pro bono. After a one-day film set, the director and editors got down to work.

The agency made sure that the final effect was in line with the original assumptions. Kreatik has prepared a key visual, media promotion plan, different versions of press releases and posts for social media channels.

Kreatik also made sure to contact influencers and opinion leaders who helped us promote the campaign.

What was your vendors' project management or feedback process?

Throughout the project, we worked with Maria Połońska, who is the CEO and strategist at Kreatik.

Apart from Maria, Magdalena Węcłaś and Marta Rzymkowska were also permanently involved in this project, both of whom were co-authors of the video script and comprehensively dealt with ePR (press articles, media contact, performance campaign on Facebook and Instagram).

Dawid Bartodziej was responsible for the campaign on the Youtube channel, and Joanna Kluczka designed the KV of the entire action.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Certainly, the first responses of Internet users were the reason to be satisfied, which almost exclusively were very positive. I also know that the Kreatik agency has already been awarded in the Golden Arrow marketing competition for this production.

Thanks to a small performance campaign and PR activities, our campaign reached almost a million views on YouTube, over 500,000 views on Facebook and Instagram.

According to the Newspoint (media monitoring portal), the reach of our activities amounted to 1.3 million recipients, which allowed them to estimate the media equivalent of 152k zł.

How effective was the workflow between your team and theirs?

We are satisfied with the way we communicate. The entire team of Kreatik was very involved in the project, presented us with different options and always spoke openly about their artistic vision, trying to reconcile it with the communication requirements of non-profit organizations.

What did you find most impressive about this company?

Certainly their greatest strength is creativity. The way they approached the topic of promoting the animal adoption campaign was very interesting, fresh, but also showed our message in a simple and understandable way.

Yes, they did it on a non-standard basis, but everyone easily understood what the campaign was about. Another reason why I would recommend Kreatik is their ease of communication, accessibility and the ability to adapt to changes and requests from the client.

Are there any areas for improvement?

I can't easily point the area to improve.

BACKGROUND

Introduce your business and what you do there.

I’m an e-commerce sales manager at a wholesale distribution company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kreatik?

We hired Kreatik to develop an e-commerce platform.

SOLUTION

What was the scope of their involvement?

Kreatik built a vendor platform that allows the sellers to manage their offers, prices, and orders on the marketplace. Their team designed the portal and created UX graphics.

How did you come to work with Kreatik?

We worked with Kreatik on previous projects. Their team came highly recommended from another IT provider. We no longer work with that IT provider but continued our partnership with Kreatik.

How much have you invested with them?

The project cost $25,000.

What is the status of this engagement?

We worked with Kreatik between November 2017–May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Kreatik provided a lot of input into the product. Their team was proactive with formulating new ideas. The engagement was efficient, responsive and cooperative. Everything went according to plan. We will recommend their team to other clients.

How did Kreatik perform from a project management standpoint?

Their project management style was professional. Kreatik made out team feel cared about. There was a member of their team that made sure everything ran smoothly and according to plan.

What did you find most impressive about them?

Kreatik thinks outside the box. Their team knows we need to be cost-efficient and don’t explore expensive solutions. They provide high quality at a sensible price.

Are there any areas they could improve?

We pressured them to complete steps fast. Sometimes they lacked accuracy, but for the most part, they prepared the product in an appropriate amount of time.

BACKGROUND

Introduce your business and what you do there.

I’m the CRM business systems manager of Danone Group. I’m responsible for various system projects related to leads management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kreatik?

We had a global initiative within the company for increasing efficiency in order to generate savings. We needed to be able to properly distribute information in an accessible way for our top management so they could implement various concepts across business worldwide on a daily basis. We wanted to do this in the most user-friendly way, but also have the information be secure and only accessible by the right people.

SOLUTION

What was the scope of their involvement?

We used web-based technologies, including the single sign-on platform integration. We don’t have native applications, but the design is responsive and seamlessly displayable on desktops and mobile devices.

What is the team composition?

I mainly worked with a project manager from Kreatik’s team, so I was able to share details with a single contact. I’m unsure sure how many developers worked on our project since I never needed to ask.

How did you come to work with Kreatik?

We had the opportunity to work with them in other areas (mainly marketing materials), and I was satisfied with the collaboration and their skill level. We had to come up with a good solution quickly, so we looked to a partner we could trust.

How much have you invested with them?

We spent between €10,000–€50,000 [U.S. $12,021–$60,109].

What is the status of this engagement?

We started working with Kreatik in September or October. The main part was delivered, and we made a few extensions to it later on. We may work further on the product with Kreatik depending on our needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from our key stakeholders has been positive. Kreatik delivered a good quality solution on time despite a strict schedule. We haven’t experienced any problems in terms of time management or quality.

Statistics are hard to pinpoint because we’ve used the product internally. It has a specific user base, so we can’t measure it from a consumer standpoint.

How did Kreatik perform from a project management standpoint?

Working with a single point of contact was a comfortable arrangement for me. The project manager handled the work and had good response times, and I don’t recall any missed deadlines. We used various channels for communication, including phone calls, email, and Slack.

What did you find most impressive about them?

We had a lot of pressure regarding time and uncertainty within different parts of our organization. Kreatik was efficient in working within a strict schedule. They also stood out during the strategic part because they understood our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution.

The collaboration has been good, and they’ve definitely proven what they’re capable of.

Are there any areas they could improve?

Nothing specific comes to mind.

Do you have any advice for future clients of theirs?

Be very honest in expressing needs and try to explain problems clearly so that they can find a solution. The more transparency there is, the better the chance that the delivery will be better than expected.

BACKGROUND

Introduce your business and what you do there.

I am the Europe marketing and site development director for Eurocash Poland. I work for the national wholesale division of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kreatik?

We didn’t have a B2B client website.

SOLUTION

What was the scope of their involvement?

Kreatik developed our mobile responsive website and supported us with marketing challenges like our CRM projects. We support B2B clients in their B2C activations since this leads to them buying more from us. In identifying the best prices and online strategies, they first analyzed our whole business model, the chain of production, and wholesale and retail operations. They identified a few channels with the best potential for implementing mobile strategies and developed three apps supporting our clients in their business. The first one is an online solution which allows clients to prepare their own leaflets and posters promoting products inside of their shops. After finishing a project, the user can order it from us or download and print it themselves. The second app is meant to teach salespeople how to sell products in a modern way. It’s a mobile app with quizzes and videos in different categories. The third and most complicated app is a mobile solution which allows consumers to search for the best alcohol prices in their locations. The app displays a map with the best prices for their queries. Both mobile apps were made for iOS and Android and feature web admin panels for shop owners. Kreatik selected the required technologies.

What is the team composition?

Overall, 20–25 subcontractors and people from Kreatik’s side were engaged at different stages of our projects. The engagement required different skill sets from their team from UX to the coding itself.

How did you come to work with Kreatik?

It was important to me that the partner would focus on understanding my business and help me develop everything I needed, rather than on making money. Kreatik acted like a partner rather than a supplier and tried to understand my needs from the beginning and how their work could help my business be successful. It was also important that they deliver good work on time and at an acceptable cost, but this is the basis of any proper collaboration.

How much have you invested with them?

The full project cost around zł1 million Polish zloty [$280,000].

What is the status of this engagement?

We started working with Kreatik in November 2014. Our latest project was for developing the three apps. The collaboration is ongoing for marketing materials and functionality changes on the apps.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Currently, 40% of our traffic comes from mobile devices so making the site responsive was a good direction from the beginning. For a big part of the market, it’s impossible to use marketing agencies to create leaflets so our solution addressed the challenge. Clients can promote their products and prices in a modern way. All the solutions developed were warmly welcomed by the market, perceived as innovative and nice-looking. These are rather intangible results, but we are still at the beginning of the implementation.

How did Kreatik perform from a project management standpoint?

We have used JIRA for task management. I have no negative remarks regarding their project delivery. Kreatik was the best agency out of the three I’ve worked with in terms of keeping deadlines and informing us about timeline issues in advance. They were able to grow their team in order to fulfill our needs, which is not an easy task.

What did you find most impressive about them?

They are also nice people. We’ve gone to parties together and have become friends. Their key asset is the ability to understand the client’s business and help them grow.

Are there any areas they could improve?

No.

Do you have any advice for future clients of theirs?

Making a proper introduction in the process will make the partner understand the client better. This time investment will yield a higher return than just giving a short brief.

BACKGROUND

Introduce your business and what you do there.

We’re an interior design with a headquarters in Poland. We have 12 branches and 150 employees. I’m the marketing assistant to the management board.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kreatik?

We went through a rebranding and decided we needed a completely new website developed.

SOLUTION

What was the scope of their involvement?

They created an inspirational website for us on WordPress. It’s not an e-commerce store, but it does include our products without prices. There are pictures and inspiration for interior design. We also plugged some visual components into it.

What is the team composition?

I interacted with four people, including a main contact, programmer, graphic designer, and the boss of the company, who provided constant supervision.

How did you come to work with Kreatik?

They provided us with the most complex and detailed offer. They put a lot of effort into creating the infrastructure of the website. They were the priciest, but we hired an exterior consultant who informed us that their offer was also the most professional.

How much have you invested with them?

We spent €7,700 euros [U.S. $9,120].

What is the status of this engagement?

We started working together in March of this year, and the projected was completed in November. We’re still in contact, and I email them all the time with questions.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is much better than the previous one. People are impressed with the functionality and graphics. However, I have received some negative opinions regarding graphics, and we’re sorting that out with Kreatik. I let them know that we should maybe do a bit of listing on the website. We deal with designers and architects who are very particular.

How did Kreatik perform from a project management standpoint?

Their project management was the best part of working with them. I’m not experienced with websites, and they really guided me through everything. They were also very organized. They met deadlines and reminded me about them, and also emailed me constantly asking what was needed. They were the ones making sure we met our deadlines. I could maybe be the person responsible for the small delays. They patiently answer my emails, even now, to guide me through the website.

What did you find most impressive about them?

I have no comparison. The previous website was from 20 years ago, so the new website was a huge step towards progress. They put all the tables in Excel, and they were always reminding me about our deadlines.

Are there any areas they could improve?

The only negative aspect was the price, because they aren’t cheap. I received much cheaper offers from other companies. There were a lot of problems and new ideas during the whole website creation progress, but each new idea had a new price. When working with someone, hope remains that they will give a better price or discount for further steps. However, with Kreatik, new prices were attached to new functionalities.

Do you have any advice for potential customers?

Study the architecture they provide. I thought it was going to be flexible, but it wasn’t. They really worked hard on that initial offer, because all the other offers were very general. They designed the whole website at the stage of offering. My mistake was failing to discuss functionalities prior to having to add them, which ended up costing me extra money.