We devise. We design. We deploy.
Our mission at Kreatik is to create marketing that sells. We build websites and applications, do UX/UI design and research, create beautiful and convincing content. We carefully measure key results of our products and campaigns.
In over 7 years of operation, Kreatik has delivered more than 200 projects for various companies – from small startups to international corporations.
2 Languages
- English
- Polish
1 Timezone
- ECT
Graphic Design & Video Material for Digital Marketing Agency
the project
"Kreatik was an extremely skilled and creative partner who delivered outstanding results on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Business Developer at MTA Digital Marketing Agency. I am responsible for implementing and coordinating the company's business plan and maintaining contact with our key partners and clients.
For what projects/services did your company hire Kreatik?
We were looking for a partner who would share with us knowledge in creating engaging creative/visual (graphic/video) materials. Successfully we found Kreatik who designs and delivers them for our clients.
How did you select this vendor and what were the deciding factors?
We noticed Keratik outstanding portfolio and were impressed by their projects completed for various of B2C and B2B clients. After we met the team and discussed the particular project cooperation, we understood their approach and were impressed by their great attention to detail. After we discussed the scope of work, we received the recommendations we were looking for.
Describe the project in detail and walk through the stages of the project.
At first, we discussed our needs and defined the field of cooperation in the particular project. Since we have less experience in creating engaging creative graphic and video materials, we asked Kreatik for their recommendations, which they delivered shortly.
During the executive part of our cooperation, we were in touch with Kreatik team members all the time and worked transparently together on the visuals for the project. Thanks to Kreatik we received the creative materials that were innovative, engaging and supported our PPC campaigns. During our cooperation we operated on tools such as Asana, Notion, Google Meet and Slack.
How many resources from the vendor's team worked with you, and what were their positions?
In total, we worked with three specialists from Kreatik team: a skilled PM, a full of ideas Creative Director and supporting Head of Delivery.
Can you share any outcomes from the project that demonstrate progress or success?
The results of our cooperation can be easily spotted in Kreatik portfolio. During the cooperation, the progress was constantly reported during regular online meetings. During the meetings, in addition to the results, we received recommendations for further creative tasks in the future.
How effective was the workflow between your team and theirs?
We held weekly meetings to discuss the ongoing project progress. The workflow was effective thanks to clear and accurate communications with Kreatik team as well as the process approach. Our communication was smooth thanks to Google Meet, Slack, Notion and Asana tools.
What did you find most impressive or unique about this company?
Kreatik was an extremely skilled and creative partner who delivered outstanding results on time. The effects of our cooperation were beyond our imagination in a positive meaning. The level of their creative approach and out-of-the box thinking was unique to us.
Are there any areas for improvement or something they could have done differently?
We were satisfied with the results that Kreatik delivered. The cooperation with Kreatik team members went smoothly. Thanks to them, we managed to achieve the results we desired. We didn't notice anything that might need improvement.
Focus
Portfolio
Prilo, Sportano, GetResponse, Santander, Lisner, Credit Agricole, Handen, Borjomi
Prilo - marketplace
Prilo is a unique solution on the market to manage the transport of cars. The platform connects carriers with individuals and companies that are looking for a partner to transport their cars.
Our task was to design a marketplace for carriers and shippers that allows placing an order for transport, reports the available transport, and makes car transport management effortless, cost-effective and pleasurable.
The whole stage of creating the platform was preceded by the Product Discovery process, which helped to understand the needs of the market, users and business.
Together with the client, we studied the competition and defined business needs, values, and business model. We mapped the processes and then prepared concepts and assumptions for product development.
The next step was UX design and usability testing, thanks to which we could improve the project at the initial stage of creation. Finally, we worked on UI design and development.
We also created a mobile application that allows you to track a carriage.
Sportano UX audit
Sportano is a company that is growing extremely fast on the Polish market. It is a modern marketplace bringing together in one place the best brands and top products from almost all sports disciplines, betting on modern and innovative e-commerce solutions.
Our task was to conduct a UX audit of the “Mega menu”. This followed a redesign of several elements found on Sportano's website, such as: search, size tables and a category sub-page.
The audit helped identify UX hotspots. In order to improve usability and efficiency, we took the following areas under the microscope:
- heuristic analysis
- analysis of usability principles
- user path analysis
- affordances
When redesigning the elements on the site, we placed great emphasis on the variability of the configuration. We improved the usability and functionality of individual UI elements.
We provided our client with the redesigned UI screens, and a report in which we recommended a number of changes and UX best practices min. in terms of the vocabulary used on the buttons and the layout of the display of subcategories.
GetResponse
GetResponse is the world’s leading online marketing software for big and small businesses. It offers a platform that provides solutions for conducting marketing and sales campaigns. It allows users to create and send mailing campaigns, create landing pages, conduct webinars, generate leads with signup forms, automate marketing, and run advertising campaigns on Facebook, Instagram and Google.
Our task is to support GetResponse in developing creative concepts and creating visual materials depending on current needs. It is a long-term cooperation in which the client uses a monthly package of working hours of a graphic designer, motion designer and project manager.
The client, seeing our designs and how we work after a trial order and checking our capabilities, trusted us and regularly asks for support in creating visuals for his most important campaigns.
We create banners for social media, GDN, gifs, and 2D animations, as well as visual projects for dedicated landing pages. From time to time, we meet at brainstorming sessions and work together to develop the best solutions. The client gets not only beautiful visuals but also a creative and thoughtful concept.
Santander-UX audit
Santander is a bank recognized around the world. They have been present in the Polish market for more than 28 years. It is consistently building its brand as one of the market leaders in the use of modern technology in banking services.
Our task was to analyze the screen (UX audit) of the cash loan configurator, which had already been implemented. We then came to redesign it and adapt it under mobile and web.
The client approached us due to the poor conversion of individual configurator elements such as the checkbox or the bar that informs about specific bargains when the appropriate parameters are selected. The goal was also to add an input for entering a promo code and visually address the mechanism of its operation.
Right after conducting a series of several meetings with the client (together with the analytics) and preparing recommendations (after conducting a "UX audit"), we moved on to sketching UX/UI views based on the client's Design System.
During the design of the screens, we placed great focus on the topic of accessibility.
Lisner
Lisner is the leader of the Polish market for herring preparations, salads and sandwich spreads. They are part of the pan-European food concern UTM. The company has been present on the Polish market for more than 30 years.
Our task was to redesign their website. The company was undergoing a rebranding when they approached us. The purpose of their website was to present a differentiated product portfolio, and create a business card site (image of an expert and market leader).
After the client provided us with the necessary materials, we organized a series of workshops where we defined the information architecture of the new website, and together with the team on the client’s side, we analyzed benchmarks and inspirations.
Then we moved on to preparing UX mockups, smoothly transitioning to drafting UI screens and clickable prototypes for the client.
At first, we designed a landing page that included all the information necessary from the users’ perspective, as well as redirects to subpages: “Products” and “Recipes”.
On these sub-pages, we focused our attention on the filtering mechanism. The final stage of the design process was the design of the EKO sub-page.
Taxology-website
Taxology is a consulting company specializing in VAT compliance and taxation. They help e-commerce companies account for foreign sales efficiently and in accordance with applicable regulations.
Our task was to redesign the website to best present the company’s offerings, build an expert position in the market and, most importantly, increase the conversion rate.
We received a visual identity, brand charter, and access to the website’s analytics data from the client. After developing these materials, we conducted a several-hour workshop with the client to map the website and analyze the benchmarks together.
Based on the client’s CI (Corporate Identity), we prepared moodboards with inspirations. The client’s choice of one of them allowed us to take the direction of the work.
The next step was to prepare UX mockups. Once they were approved, we designed the illustrations and the entire UI.
We wanted to increase conversions on the site, so we included multiple sections with a CTA button that links directly to the company’s contact page.
Web application Thank You Cards
Our task was to propose a digital solution for the paper version of the current HR tool – “THANK YOU CARDS” for the entire Orbico Group. This tool, mainly used by office and warehouse workers, was to expand its target group thanks to the possibility of sending thank you cards electronically. The tool was to be used by Orbico employees from all countries, who speak 18 languages.
Distribev
Distribev company sells and distributes alcohol and beverages for traditional retail and HoReCa industry.
Our tasks in this project were to design and implement a new corporate website for Distribev and webwriting.
The website was to be based on the best user experience practices and put a lot of emphasis on positioning. It was also important that the website engine allowed for simple and independent editing by Distribev employees.
We started our work by establishing the architecture and creating UX mockups. Importantly, the website contains only the necessary information, clearly presented, and at the same time it is addictive and engaging. It presents Distribev as a "category leader", which directly fits in with the company's mission to be the first choice for its customers. Distribev focuses on people - both clients for whom we have prepared three separate landing pages: retailers, producers and the HoReCa industry, as well as current and future employees of the company for whom a Career subpage has been created.
We wanted to properly display Distribev's assortment divided into alcohol and non-alcoholic categories - the most popular of them can be selected from the first screen of the home page. Then, on the subpage of the offer, each category can be filtered according to various criteria. The offer can be easily expanded by adding new brands and products. An important part of the website - especially in the context of positioning - are also subpages of all 33 branches. On each of them you can find a short description and contact details. The website layout is modern and minimalist and is dominated by the main color of the brand - navy blue. Thanks to this, the website is very readable and pleasant to read.
IPH - website, CI, content
Innowacyjna Platforma Handlu is a toolkit for current and new clients (retailers and suppliers) of Eurocash, which allows them to improve sales, increase competitiveness and get to know their customers better.
Our task was to design the website and create visual identity.
We created the website, blog content as well as CI.
Despite a lot of information, the website is clear and easy to use. We designed two subpages – one aimed at retailers and the other at suppliers, which makes it easier to navigate the site and find interesting information. In addition to them, we have also implemented on the website: a blog, FAQ and contact tabs, and we have made it possible to sign up to IPH. We also created the corporate identity – logo, graphics and presentations. As part of the cooperation we also created content for the blog – articles about sales, attractive for the target audience, and improving SEO performance. We also offer strategic support and IT support for the website.
Meditrans
Meditrans needed a digital tool to support the sale of dental units (chairs and its parts) for the Chirana brand, of which it is the main distributor on the Polish market.
We started our work with creating a website where user can find detailed information about the offered units. Each available model of the chair and its parts is described in detail on the website. Additionally, the user has access to the professional specification and product brochure. The “Contact us” button has been highlighted on the home page and subpages, which, when clicked, takes the user to the contact form.
The website also includes a link to the dental unit configurator we have created. This functionality is especially useful for traders. After clicking the button on “Configure unit”, the user is redirected to the configurator, which allows creating an individual offer with a detailed quote. Users can then send it by e-mail or save it, to return to it after some time and calculate the available discount.
The look and feel of the website and the configurator are based on the Chirana brand identification. The colors are subdued and perfectly contrast with the multi-colored products of the brand. Only green accents and blue buttons attract attention in properly planned places.
HANDEN
HANDEN is one of the leading B2B independent suppliers of electricity and gas in Poland.
We got a brief from the Albedo agency. As part of our cooperation, we were asked to design and implement a new website. The old one needed to be refreshed and adapted to the latest trends.
An important element of the brief was the ease of making contact with the company, the opportunity to collect leads, also a clear presentation of the offer.
We started from scratch, creating a completely new layout. Now visitors can learn about CSR activities, get to know the founders or read the blog.
What is the most important element of the site, however, is the ease of contact with company representatives. The contact form or telephone numbers for the helpline are located in almost every tab and are graphically highlighted.
On our side was the graphic design, copywriting, implementation of translation into three languages and programming.
GALICJANKA
Our task was to design a landing page that would show the brand and products in a simple and attractive way. The website’s goal was becoming a showcase of the refreshed brand. In addition to the design and implementation of the new website, we are also responsible for the company’s visual identification.
Klaudia Pingot
Klaudia Pingot is a speaker, psychologist and trainer with many years of experience who combines knowledge from many fields, such as psychology, physics, biology and neurology, and proposes innovative methods of working on yourself. Klaudia runs events and training as well as online courses.
Klaudia needed a website that would allow interested people to learn about the methods of her work and herself and that also be a place where the user will be able to purchase training and courses conducted by her.
We have prepared UX projects, the client's path and, together with Klaudia, we have developed the logic of the website's operation. We designed the website to create a space where Klaudia would be able to sell her trainings and courses online. The challenge was to create this place so that the detailed descriptions of the courses remained legible for the user. In addition, we also designed a course publishing tool to be able to share them with customers who have purchased them. We wanted to show users that Klaudia is active on YouTube, so visitors can see the materials shared on the channel directly on the website.
Głosem Zwierząt Foundation – social campaign
The main goal of the campaign was to promote the idea of “Don’t buy, adopt.” The indirect goal was also the financial support of our client – Głosem Zwierząt Foundation. Popular Polish actors spoke on behalf of the Foundation’s animals. Their characters told stories about overcoming shyness and finding the other half – their own pet. We got full creative control to come up with a creative concept that would support the message of our client and interest the recipients. We cooperated with the experienced director duo Andiamo, which took up not only directing but also the production of the entire campaign.
Thanks to the small performance campaign and PR activities, our campaign has reached almost one million views on Youtube, over 500,000 views on Facebook and Instagram. According to Newspoint, the estimated range of our campaign was 1.3 million recipients and a media equivalent of 151.5k zł. The feedback from recipients was very positive. We were praised for originality and humour and the ability to surprise the viewer.
Orbico-Value Day
Orbico Group is the largest FMCG distributor in Europe – it operates in 20 countries and has 33 branches in Poland. Orbico’s business area stretches from the Baltic Sea to the Black Sea.
Our task was to create a concept for communication and prepare visual materials for employees on the occasion of Value Day that the company celebrates every year.
Orbico once again asked us for support in creating materials promoting this year’s edition of Value Day. Knowing the client and the concept of the event, we moved to work related to the next edition with great enthusiasm.
At the beginning, we proposed several thematic concepts within which we would create all communication and visual materials. Theme of travel was selected, which is very universal, positive and, above all, fits well in the Group with branches in so many countries and perfectly develops Orbico’s values. All communication was based on the this theme.
First, we created a logo and claim dedicated to the event. Then we designed Key Visual, where we adapted the design of icons assigned to each of the values to the main concept and created illustrations of characters symbolizing travelers. An animated teaser was also created, presenting the nature and theme of this year’s Value Day.
Having the base materials, it was time to design a solution involving employees. A game was created in which a previously designed persona had the task of going through 3 thematic boards, in which user received points for collecting coins – brand values. Of course, as befits a real adventure, there were also numerous obstacles. The client decided to encourage employees to play even more and organized a competition for the best result.
As part of Value Day ’22, we also created a package of materials promoting the campaign, i.e. posters, newsletter, presentations, SM posts, and we took care of the professional preparation of the T-shirt design prepared by the winner of the competition for the best T-shirt design.
Z NATURY
NOWALIJKA is a producer of vegetables.
Our task was to brand the company’s new product – ready-to-heat soup.
We started our work by conducting strategic workshops. It allowed us to develop personas, brand values, and tone of voice. Next, we came up with the idea of a name, logo and packaging labels.
Winosfera
Winosfera is a wine concept that includes wine shops in four Polish cities as well as a restaurant and event space in Warsaw. The owners of the brand focus on the promotion of the best wines from the New World.
Our task was to design a responsive corporate website, so we did, but before getting to the right job, ie mock-uping and drawing the page, we met to get to know the client’s needs.
Together, we decided that the new website should distinguish lightness and elegance. The new website is a response to the change of image, new positioning of the brand.The client also wanted the highest possible level of CMS flexibility in terms of text and graphic content modification. The site is responsive and can be used on mobile devices.At the end, or rather the beginning.
Our cooperation with the Winosfera brand did not end with the implementation of the new website. To be continued…
Prestige Apartments
Tree Development Group is a modern development group operating for over 13 years, offering houses, apartments and flats in prestigious locations in Łódź, Sopot and soon in Warsaw. Investments are created by experienced experts, guaranteeing the highest quality of realization.
Our task was to create a website for the new investment - Prestige Apartments, three premium buildings in the very center of Łódź.
When we created the investment website, we focused on both functionality and design that corresponded to the prestigious style of the buildings.
The distinguishing feature of the website is the way of presenting all apartments different than on the websites of previous investments. Until now, the table was used for this, but we proposed a listing of the floor plans. Taking care of the user experience, we also focused on an efficient and intuitive apartment search engine. It can be found in various ways, e.g. by filters or 3d visualization. Users choose the most convenient option. He can also add an interesting apartment to his favorites so it is easy to return later to a specific offer. We also wanted potential clients to be able to easily contact the developer. Therefore, the contact details are always visible on the website, and the user can use various forms of contact - telephone number, livecall, chat or form.
In addition, we designed a map of the center of Łódź, marking the most important points and indicating the distance from the apartments. Placing it on the website is another highlight of the investment location, which plays one of the key roles.
Before starting the graphic design of the website, we created the logo and visual identification of the investment and then we designed the website based on it. We focused on a modern and elegant design, identical to the buildings themselves, using black and gold. The main inspiration for the creation of the minimalist side and the motif of the vertical line visible throughout the project was the facade of the investment buildings. Beautiful interior and exterior visualizations of buildings, which we have properly displayed on the website, also played a significant role in website design.
HOOP POLSKA
Hoop Polska belongs to the Kofola ČeskoSlovensko a.s. group, which is one of the most important producers of non-alcoholic beverages and bottled water in Central Europe. The company exports its products to the countries of Western Europe, the United States and Canada. Hoop Polska has over 300 employees.
Our task was to design a responsive corporate website as an answer to the rebranding of the brand, so that the character of the brand is communicated in a best way.
HauChat
The interactive application HauChat was launched on the site, previously designed by us - www.centrumdlazwierzat.pl. This website presents the idea of building a unique place in our city, Poznań. The Center for Animals will be very well equipped with modern dog paddocks and a training room amongst many other facilities. Most importantly, however, it will house an animal shelter that will be able to accommodate 250 dogs and 250 cats.
HauChat is a free web application, where you can talk to a pet. In addition to being entertaining, HauChats primary function is education – it will show users how to look after a pet in everyday situations.
Promotion of such a unique initiative requires unique solutions. We used the Progressive Web App, a modern type of web application.
In addition to the modern solution, we also made sure to provide an aesthetic design by using our own illustrations and micro animations.
BORJOMI
Borjomi is producer of georgian mineral water of volcanic origin. It is exported to over 30 countries around the world and is considered one of the most exclusive water in the world.
Our task was to create a marketing strategy for the brand on the polish market. The aim of our activities is to raise awareness among consumers and increase the sale of Borjomi water in Poland.
We have created a communication strategy based on four archetypes whose behaviors are identical with the brand values. The target groups are: foodie, art lovers, passionate about travels and amateurs of an active lifestyle.The main claim of the campaign is STAN BORJOMI - the state of mind of Borjomi. It symbolized the fallowing values: activity, curiosity of the world, openness to new sensations and creativity.
We have planned comprehensive actions including: social media, bumper ads campaign, new landing page and events. They are addressed to each of the target groups with personalized messages.
All activities are based on key performance indicators established with the client, thanks to which we successively follow the results of our actions.
Genactiv
Our task was to design a responsive e-commerce website to reach the new target group. When designing the website, we had to rely on a rigidly developed brandbook, adopted graphic line.
The challenge was also work on the newly created shop engine – shoplo.
When designing the site, we have placed great emphasis on the extensive educational section. We wanted the store to offer interesting content besides offering the obvious function of a simple and intuitive purchase.
We wanted the store visitors to know that Genactiv is a pioneer and specialist in the industry.
The client also wanted a simple and intuitive content layout. The site is responsive and can be used on mobile devices.
Geek Girls Carrots
Our task was to create a responsive website for the community, that is already widely recognized (operates in over 30 cities around the world). We wanted the new site to reflect the character of this community.
When designing the website, we focused on a transparent and minimalist layout.
We put a strong emphasis on providing information about events by using the option of selecting the content based on geolocation. An important element of the project was also informing about partners, job offers in the IT industry and blog.
Fundacja Dom Autysty
After accomplishing the #youreentangled social campaign, we were invited again to cooperate with the Dom Autysty Foundation. The members of the Foundation are parents of teenagers with autism. Their main goal is to provide a safe future for their children by building a specially adapted facility, which will also be open to other adults with autism.
Our task
The Foundation focuses on raising money for the construction of the house and it also supports efforts to finance the operation of such facilities throughout Poland. One of the tools supporting the Foundation's activities is their website, which allows to reach a wide group of people.
We designed a simple website featuring a donation button with online payment options. It makes it really easy to contribute to the foundation’s goals. We welcome you to help and we keep our fingers crossed for the Foundation achieving their goal!
Cortes – contest
Van Pur is the largest independent brewing company in Poland and one of the four main players on the Polish beer market.
The aim of our collaboration was increasing sales and recognition of a new beer brand – Cortes, by organizing of two contests.
We created the entire concept and rules of the contest, prepared promotional materials and managed the event.
We started with mechanics of the contest – everyone who bought one Cortes Extra or Cortes Tequila beer in Duży Ben store or at least 24 beers in Makro store, kept a receipt and signed up on the contest website, could win a prize.
The next step was a preparation of two types of advertising materials: posters, wobblers and leaflet for Makro, and a video spot displayed in Duży Ben. We proposed 2 claims – one for Makro – „Cortes na lato”, and another for Duży Ben – „Summer vibes”.
For the contest purpose we also designed websites, where participants could complete the application form and read the regulation.
Both, visual and communicative parts referred to vacation, sun, fun, and positive emotions.
MrCoffee
At Kreatik we love good coffee as much as beautiful design. For that reason we decided to add some color to sleepy mornings and create a branding for our dream coffee brand – MrCoffe.
MrCoffee is a smart visual identity based on the latest trends addressed to young, active people. We want MrCoffee to be their backup during long city walks or weekend getaways. They can rely on him on the way to work or to the university.
Hicron
Hicron is an integrator of IT systems specializing in the implementation of comprehensive IT projects for large and medium-sized companies.
We started this project with a UX audit of the existing website, as well as a traffic analysis exercise with Google Analytics. Based on the results, we built an entirely new information architecture. We designed new, unique icons set which can be used in presentations, e-mail correspondence and other marketing materials. We also prepared 20 page e-book in which we introduced the company, their history, employees, numerous awards and aims for the future.
Prilo - branding
Prilo is a unique solution on the market to manage the transport of cars. The platform connects carriers with companies that are looking for a partner to transport their cars.
Our task was to create a brand for the new platform.
We organized a series of workshops with our client. During the first one, we explained the key elements of the brand, which helped later the work on the strategy. The next step was to select brand archetypes, create prototypes of key visuals, or define ways of communication. In the next stage, we worked on the brand name – we organized brainstorming sessions with the client and another one only with the team. The workshop was also supplemented with inspiration sessions. In the end, moodboards for the brand were created.
During the whole process we defined:
- brand archetype – ruler and explorer – this decision directly influenced the brand claim
- key brand characteristics
- brand name – Prilo – whose name refers to the claim your load is our priority
- claim: Challenge under control!
- a brand logo that refers to the brand – the letter P, which refers to the Prilo name, composed of a tire and a road
- the colors of the brand – are different from the competition – we opted for purple with yellow
- visual brand differentiators – a yellow truck, a line symbolizing the road, and a purple dot with the logo
- channels and formats of communication.
We also created video explainers and animations for the website that simply show how the platform works.
PWA: #youreentangled
We used Progressive Web App technology to build an interactive chatstory which was alternative way of promoting a book. We chose one of the ten criminal stories comprising the book and, based on the plot, we created an interactive chat story. For this purpose, we used Progressive Web App (PWA).
https://jesteswplatany.pl/
Drinco - mobile app
We designed and built a mobile couponing app. Drinco is engaging consumers of offline stores using promotions, deals, and discounts. It was designed for Eurocash Alkohole – the largest alcohol wholesaler in Poland to support small grocery shops and specialized liquor stores in competing with the larger retail chains.
In addition to creating the product, we have been also responsible for the launch campaign including social media, performance marketing (SEM and facebook ads) and supervision of PR and event teams.
http://drinco.pl/
PingWin - microlearning mobile app
PingWin is an app prepared for grocery and and liquor store employees in order to broaden their knowledge.
The PingWin app is intended for store employees. It features short video lessons and quick quizzes, more like a fun game rather than work training. Users can earn badges, create their teams, and compete against other stores.
http://pingwin.alkohole.eurocash.pl/
HBH Group – contest, graphic design, promotion
The HBH Group includes the ELEMENTS bathroom chain. These are 20 showrooms all over Poland, where they connect their clients with architects and interior designers. ELEMENTS are professionals with over 25 years of experience in the sanitary, heating, ventilation and air conditioning, installation and renewable energy industries. Their offer includes products of proven, reputable Polish and European producers.
Our task was to come up with the concept of the competition mechanism for architects and after that, we dealt with project management of the contest, created promotional graphic materials, landing page, promoted the competition in social media channels and organized 2 mailings for registered participants. We also created a video of the award ceremony taking place in one of the stores in Warsaw.
After accepting the creative concept of the competition, we started implementing it. The competition task was to create a 3D bathroom design by the participant using the ELEMENTS store assortment.
First, a landing page was created with all the necessary information and a form that had to be completed to receive the files needed to perform the competition. As part of the competition, we also created promotional graphic materials, conducted communication and promotion on Facebook and Instagram, and throughout the duration of the competition, we dealt with the current inquiries of the participants. After the contest was settled, we started organizing the recording of the award ceremony.
Take a selfie contest
The work on this project started from developing a contest mechanism. The task was to submit a creative selfie taken during doing make-up. The prize was a set of valuable and trendy cosmetics selected by LilyChannel. For this campaign, we decided to choose Social Media advertising – YouTube, Facebook, Instagram, and Snapchat. We drove users to a dedicated landing page developed by us that encouraged users to complete the contest task.
http://zrobselfie.pl/konkurs/
Credit Agricole
Crédit Agricole Group is a benchmark player in local banking, serving 52 million customers across 49 countries. Founded in 1885, it now has a presence in all segments of the banking, finance and insurance sectors and is one of Europe’s foremost banks.
Our task was to design a tool (desktop application) by which insurance agents who work in outlets will be able to sell HOME, ZMOB and UzP insurances to customers.
The whole stage of creating the platform was preceded by the Product Discovery process, which helped to understand the needs of the market, users and business. The insurance industry is an extremely dynamic and complicated industry. During the whole process, we organized a series of workshops to improve our knowledge of our users, as well as legal and technological aspects.
We were aiming to standardize the insurance sales process. In view of that we used such tools as User Stories, User Flow and Service Blueprint during the design process.
During the UX/UI process, we tested the solutions we outlined with (usability testing).
Mo design - website
We designed and implemented a responsive website with rich product catalog as a part of the rebranding campaign of Mo (formerly Cermag), a wholesaler of home-decor products.
We rebuilt the information architecture and used a large number of high-quality photos to present the offer most effectively. We used a mega menu design pattern to allow the user to understand and navigate the vast range of Mo’s stock and pick the most suitable path to find desired product.
www.mo.design
Mediporta - website
We designed and implemented a user-friendly and sales-oriented website for Mediporta Electronic Medical Record SaaS. Next, we created a comprehensive communication strategy and implemented it within strategically selected channels, designed and produced sales materials, and also created content marketing campaigns.
www.mediporta.pl
Prilo - landing page
Prilo is a unique solution on the market to manage the transport of cars. The platform connects carriers with individuals and companies that are looking for a partner to transport their cars.
Our task was to design a landing page to promote the registration on the Prilo platform, presenting the full offer.
Our goal was to create a landing page that simply explains how the platform works – shows the benefits to users, and encourages them to use the service.
We started with a strategy workshop during which we selected the key distinguishing features wanted to show on the website. The next stage was to prepare UX mockups. Then we designed illustrations and animations, as well as the entire UI. We were also responsible for the development and copywriting.
The site is full of animations and CTA buttons. It features tabs for carriers and shippers, as well as a blog.
Prilo-product discovery
Prilo is a unique solution on the market to manage the transport of cars. The platform connects carriers with companies that are looking for a partner to transport their cars.
Our task was to realize our client’s idea – a platform for carriers and shippers in the area of car transportation in Europe. The client needed to work out the strategy together, as well as the look and functionality of the platform.
During the joint workshop, we defined the target group and created an up-to-date customer journey map. We also identified user problems and proposed solutions that we could apply to the platform to avoid them. Our team also prepared a competitive analysis, mainly in terms of solutions and functionality of the competition. Throughout the Product Discovery process, we brainstormed together with the client, which made the process of creating and solving problems easier. The next step was to select the best ideas and transfer them to Miro in the form of sketches, which helped in the final decision-making process.
Then was event storming to map the platform’s performance. We created user stories, mockups, and later prototypes, on which we conducted usability tests with the target group. The final stage was to create the design system.
In parallel with these processes, we worked on the strategy of the business model using a business model canvas and branding.
The involvement of the client during the Product Discovery process was crucial and allowed us to jointly develop the best solutions and make decisions based on extensive knowledge.
neoMedica
neoMedica is a unique medical center in Poznań. It offers high-quality of offered services, good organization of work, and patient care together with comfortable interior design and the newest diagnostic equipment.
We were faced with the task of preparing a new website. Due to the fact that the navigation on the previous page of the client was not easy, and our audit showed that some buttons were not clicked at all – the information architecture was created here from scratch. The concept was created after the workshops with the client. After an in-depth analysis using quantitative data and analytical tools, we jointly developed the target group and customer journey. The challenge was also the combination of a new site with internal filesystems.
When designing the website from scratch, we also focused on the most important information for patients – we made it easier to access the module: make an appointment by enlarging it and highlighting it with color. The colors used on the site are in line with the CI brand, the logo has been refreshed with the most important elements. To increase the reliability of communication, all photos were taken during the photo session in the clinic.
The center’s expertise is also built by the knowledge section in which doctors have their own space for expression, and the patient can find useful advice.
House of Greenland
House of Greenland is an agency offering comprehensive services in the field of strategy and creation, and a production house. The company’s headquarters are in London, Paris and Lyon.
Our task was to design and implement a new website, which will show primarily the House of Greenland agency profile. Our client already had a website, but they needed to refresh the company’s image.
The cooperation consisted of a series of iterations, some of our ideas were implemented, and part of the project was finally created as part of our client’s initiative and ideas. We are fully responsible for the implementation of the new, very fast-acting website. The result of our work is a modern, unusual project that focuses on the most important projects of the agency.
Reviews
the project
Mktg. Strategy & Consulting for Video Game Merch Retailer
"They took really good care of us as customers and enabled us to efficiently use our timelines."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a general manager at CD PROJEKT RED STORE, an online store selling merchandise to the fans of our games.
What challenge were you trying to address with Kreatik?
We were looking for someone to help us with e-commerce strategies regarding foreign sales.
What was the scope of their involvement?
Kreatik provided us with their marketing strategy and consultation services that started with the implementation of discovery workshops. We worked together to identify our KPIs and the stakeholders involved in the process, and came up with strategies for our products and marketing efforts.
Additionally, they provided us with research on upcoming trends, market conditions, and competitors to guide us through. We then used everything they prepared for us and started doing business outside Europe.
What is the team composition?
We mainly interfaced with a marketing strategist and two researchers.
How did you come to work with Kreatik?
What convinced me that Kreatik would be a great fit for this project was their innovative and structured ideas to drive success.
How much have you invested with them?
We invested more than $5,000.
What is the status of this engagement?
We worked together from January–May 2021.
What evidence can you share that demonstrates the impact of the engagement?
Kreatik managed to provide us with the tools and strategies to start selling our products and for me, that’s a true measure of success.
How did Kreatik perform from a project management standpoint?
They performed well from a project management standpoint, followed up with every aspect of the project consistently, and kept track of all our meetings.
They took really good care of us as customers and enabled us to efficiently use our timelines.
What did you find most impressive about them?
We were impressed with their ability to understand our business quickly.
Are there any areas they could improve?
They could diversify and offer more services we can use for our business.
Do you have any advice for potential customers?
I’d advise you to communicate with them as much as possible to understand their entire service because they don’t publish their entire business on their website — it’s up to you to find out what your needs are so you can provide them with a clear outline of your goals.
the project
Graphic Design & Video Material for Digital Marketing Agency
"Kreatik was an extremely skilled and creative partner who delivered outstanding results on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Business Developer at MTA Digital Marketing Agency. I am responsible for implementing and coordinating the company's business plan and maintaining contact with our key partners and clients.
For what projects/services did your company hire Kreatik?
We were looking for a partner who would share with us knowledge in creating engaging creative/visual (graphic/video) materials. Successfully we found Kreatik who designs and delivers them for our clients.
How did you select this vendor and what were the deciding factors?
We noticed Keratik outstanding portfolio and were impressed by their projects completed for various of B2C and B2B clients. After we met the team and discussed the particular project cooperation, we understood their approach and were impressed by their great attention to detail. After we discussed the scope of work, we received the recommendations we were looking for.
Describe the project in detail and walk through the stages of the project.
At first, we discussed our needs and defined the field of cooperation in the particular project. Since we have less experience in creating engaging creative graphic and video materials, we asked Kreatik for their recommendations, which they delivered shortly.
During the executive part of our cooperation, we were in touch with Kreatik team members all the time and worked transparently together on the visuals for the project. Thanks to Kreatik we received the creative materials that were innovative, engaging and supported our PPC campaigns. During our cooperation we operated on tools such as Asana, Notion, Google Meet and Slack.
How many resources from the vendor's team worked with you, and what were their positions?
In total, we worked with three specialists from Kreatik team: a skilled PM, a full of ideas Creative Director and supporting Head of Delivery.
Can you share any outcomes from the project that demonstrate progress or success?
The results of our cooperation can be easily spotted in Kreatik portfolio. During the cooperation, the progress was constantly reported during regular online meetings. During the meetings, in addition to the results, we received recommendations for further creative tasks in the future.
How effective was the workflow between your team and theirs?
We held weekly meetings to discuss the ongoing project progress. The workflow was effective thanks to clear and accurate communications with Kreatik team as well as the process approach. Our communication was smooth thanks to Google Meet, Slack, Notion and Asana tools.
What did you find most impressive or unique about this company?
Kreatik was an extremely skilled and creative partner who delivered outstanding results on time. The effects of our cooperation were beyond our imagination in a positive meaning. The level of their creative approach and out-of-the box thinking was unique to us.
Are there any areas for improvement or something they could have done differently?
We were satisfied with the results that Kreatik delivered. The cooperation with Kreatik team members went smoothly. Thanks to them, we managed to achieve the results we desired. We didn't notice anything that might need improvement.
the project
Design Services for Marketing Software Platform
"Kreatik definitely presents that mix of strategy, creative conception, and timely execution."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a Vice Director of Marketing at GetResponse. Our company is the world’s leading marketing automation software for small and large businesses. We help companies grow their audience, engage with their customers, and boost online sales.
With over 30 tools in one easy-to-use platform, they can transform their online marketing and bring tangible results. It allows users to create and send email campaigns, create landing pages, run webinars, generate leads with signup forms, and automate marketing.
For what projects/services did your company hire Kreatik?
We needed support in developing creative concepts and creating visual materials depending on current needs. We were looking for a long-term partner who would deliver us a monthly package of working hours from a graphic designer, motion designer, and project manager to use for bigger marketing campaigns as well as our daily projects.
How did you select this vendor and what were the deciding factors?
We got a recommendation from a trusted partner that Kreatik might be the right fit for us, after several chats with different agencies and a test project with a couple of them based on Kreatik's great work we selected them from the shortlist.
Describe the project in detail and walk through the stages of the project.
Seeing Kreatik's designs and how they work after a trial order and checking their capabilities, we trusted them and regularly ask for support in creating visuals for our most important campaigns as well as ongoing design tasks. Kreatik creates banners for social media, paid display campaigns, gifs, and 2D animations, as well as visual projects for dedicated web pages. From time to time, we meet at brainstorming sessions and work together to develop creative ideas.
How many resources from the vendor's team worked with you, and what were their positions?
There are several designers that work on our projects, but our points of contact are mainly:
- Head of UI Design - Joanna
- Content Manager - Magdalena
- New Business Manager - Wojciech
Can you share any outcomes from the project that demonstrate progress or success?
So far, we have cooperated with Kreatik on several projects, including the Freemium plan launch campaign for the needs of which they created banners for our paid channels in several language versions, gifs, graphics, and 2d animation. For current needs, Kreatik also creates visuals for landing pages dedicated to our services and templates for social media and paid platforms.
How effective was the workflow between your team and theirs?
Communication with Kreatik is very efficient. We operate on tools such as Jira and Slack. As a result, the entire process runs smoothly for many tasks. We have the support of a project manager from Kreatik, who ensures deadlines and conducts ongoing communication with us. The tasks are performed on the set dates. We are also informed about the status of work on given tasks on daily basis. They're fast to deliver the work and apply feedback.
What did you find most impressive or unique about this company?
Kreatik definitely presents that mix of strategy, creative conception, and timely execution. Mainly their creative and design skills as well as fast delivery of the work. They offer a high-end quality of their design and animation projects and are always delivering on time, even under big-time pressure. We were looking for a Creative Agency capable of delivering creative concepts and big ideas from scratch.
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind.
the project
Promotional Strategies for Convenience Store Chain
"Their flexibility, quick response time and project manager service were really top notch."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the JuniorTrade Marketing Specialist in Żabka Polska sp. z o.o., the largest chain of small grocery stores operating in Poland on a franchise basis, established in 1998.
For what projects/services did your company hire Kreatik?
We needed support during the opening of the first Żabka stores in particular cities in Poland. We asked Kreatik for communication strategy and implementation of promotional activities.
How did you select this vendor and what were the deciding factors?
Kreatik came to us willing to cooperate. At that time, we were conducting a tender for the creation of communication and proposals for activities related to the opening of new stores, to which we invited Kreatik. Their proposals met with our interest.
Describe the project in detail and walk through the stages of the project.
At the beginning, we asked Kreatik to present communication and promotional activities proposals for the opening of our new stores. Kreatik approached the matter very honestly. Before we were shown the offer, we received specific questions related to the offer on the basis of which Kreatik developed the concepts. Ultimately, we were offered three concepts from which we chose one. Kreatik showed not only creativity but also an understanding of our strategy and market positioning. Later on, Kreatik was responsible for creating promotional materials that were in line with the assumptions of the previously chosen concept.
As part of the promotion, Kreatik designed graphic materials - KV, posters, leaflets, discount coupons and coffee mug wraps. We could count on timeliness and professionally made promotional materials. Kreatik was also responsible for the production of some of them.
How many resources from the vendor's team worked with you, and what were their positions?
At the beginning, we had contact with CEO Maria Połońska, who is a strategist, and with New Business Manager Wojtek Górnaś. At a later stage, we also had contact with Agnieszka Mieszała, who is the Project Manager. We know that more people were involved in the project, such as UX Designer, Graphic Designer and Content Manager.
Can you share any outcomes from the project that demonstrate progress or success?
The actions on the occasion of the opening of new stores were received positively by the residents, which was our goal. Customers willingly used promotional activities prepared for them.
How effective was the workflow between your team and theirs?
Kreatik was very communicative and timely at every stage. During the cooperation, we felt that Kreatik is a reliable partner for cooperation. We could also count on their quick reactions when we needed changes and their help in the project.
What did you find most impressive or unique about this company?
Kreatik showed not only creativity in the proposed solutions, but also did not forget about our assumptions, the needs of our clients and the current situation. We also received proposals for actions for the period of the pandemic. The cooperation at the implementation stage showed that Kreatik fulfills its obligations on time. Communication went very smoothly. We had constant contact with the Project Manager from Kreatik and we were kept informed about the stage of their work.
Are there any areas for improvement or something they could have done differently?
I am not able to say any things that could have a negative impact on cooperation with Kreatik. Their flexibility, quick response time and project manager service were really top notch.
the project
Web Dev & UX Design for Real Estate Company
"We were really confident in Kreatik's abilities and experience in the industry."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Marketing responsible for the marketing support across digital and non-digital channels of all our investments in Tree Development Group - top real estate company. The company has been operating on the market for over 13 years. We offer flats, apartments and houses in intimate housing estates distinguished by an attractive location.
For what projects/services did your company hire Kreatik, and what were your goals?
We wanted the website to reflect the prestigious nature of the investment, and at the same time to be modern, quick and easy to edit. UX design was also important to us - we wanted potential apartment buyers to be able to use a intuitive website.
How did you select Kreatik and what were the deciding factors?
Kreatik convinced us with experience in designing websites and the rich portfolio of websites of various types. We also knew that they had previously been awarded for the design of other projects.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The first stage of our cooperation was to establish the inspiration in the context of the logo, then the agency proposed a logo and brand book design. We started working on the website from working on mock-ups, then, based on inspiration, the design of the main page and subpages was created.
fter our approval, Kreatik moved to website development. At the last stage of our cooperation recent changes have been made and all content has been completed.
How many people from the vendor's team worked with you, and what were their positions?
Our contact was Agnieszka - Account and PM and she coordinated the entire project. During her vacation, Dawid, Head of Delivery, replaced her. I did not have direct contact with other employees, but the team working for us certainly included UX designer, UI designer and web developers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are pleased with the possibility of simply editing of the website, which was very important to us from the very beginning. We are also pleased with the website design. Our satisfaction may be confirmed by the fact that we are just starting cooperation with the Kreatik agency on the website for the next investment.
Describe their project management style, including communication tools and timelines.
The work proceeded according to the schedule and any shifts were always communicated. Every week we received a weekly report with completed and planned tasks. We have communicated by e-mail and telephone, and we discussed mock-ups and graphic designs together in the Invision web application.
What did you find most impressive or unique about this company?
We were really confident in Kreatik's abilities and experience in the industry. During our cooperation on the new website, we consulted the team on UX solutions and tools and we could always count on professional support.
Are there any areas for improvement or something they could have done differently?
Due to the complex decision-making process in companies like ours, Kreatik should assume longer time for customer feedback and more than one round of corrections. Besides, I don't see any need to change the way the agency works.
the project
Website Dev for Leading Consumer Goods Distributor
"Kreatik is focused on the customer and his satisfaction, and not on closing another project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm HR Coordinator in Orbico Group responsible for employer branding activites, builiding employees engagement and digitalization HR processes. Orbico Group is No. 1 distributor in Europe, which was founded in 1987.
For what projects/services did your company hire Kreatik, and what were your goals?
Digitalization of the current HR solution, which functions only in the traditional paper version, and which is used mainly by office and warehouse employees. The solution is a 'thank you cards', a way to thank colleagues for their support in their daily work - in the spirit of feedback.
How did you select Kreatik and what were the deciding factors?
Through an organized tender. When talking to external companies, we took into account the size of the organization, international experience, understanding of the project, and potential ideas for the development of the application.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Once we selected Kreatik we had two discovery meetings to discuss our goals and objectives. Within first two weeks we received mockup and initial design of the applicaton. After internal agreement with our HR Director an HR&CD team, we provided the feedback and Kreatik finalized the all changes.
After our approval, Kreatik started designing the website. Then we got a test environment that helped us catch potential bugs. After one round of corrections, the application was transferred to our internal server.
How many people from the vendor's team worked with you, and what were their positions?
We were assigned a project manager to support us and serve as the main point of contract throughout the project. The Project Manager always attached an additional person on the copy, who took over the project in the moment of absence. The terms of the contract were agreed with the owner of the company.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After the first month of launching the application, employees almost 1,500 thank-you cards. This means that 50% of the Orbico e-mail users received cards. It is a huge success! We are planning further communication campaigns that will support the operation of the tool and remind employees that it is worth to appretiate others.
Describe their project management style, including communication tools and timelines.
The Project Manager assigned to the project sent action plan status with an update every week. At the time of difficulties or possible delays, we were informed on a regular basis. 90% of communication took place via e-mail. This form of cooperation allowed us to keep up to date with the project and report any difficulties to the management board in advance.
What did you find most impressive or unique about this company?
Our cooperation was certainly helped by the understanding of the project and an individual approach. Due to the fact that Kreatik had a similar solution in its organization, we quickly found a common language.
From the very beginning, clear rules of cooperation, assigning a project manager, open and transparent communication was our success. During the project implementation, the company proposed additional application functionalities that were not planned in the first phase of implementation.
It showed us that Kreatik is focused on the customer and his satisfaction, and not on closing another project.
Are there any areas for improvement or something they could have done differently?
The only area for improvement is taking into account large organizations in which the decision-making process is quite long before specifying the time for signing the contract in the action plan. Communicating contentious points of the contract to customers during the second meeting or sending the draft contract at the negotiation stage can speed up the proces.
the project
Brand Revamp for Mineral Water Company
"We are satisfied with the direction the brand has taken."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the the brand manager of Galicjanka. In 2020, the brand underwent a complete rebranding, gaining new labels and image (KV, claim) and also promotion tools.
For what projects/services did your company hire Kreatik?
The image of the Galicjanka brand has not changed for many years, we knew that in order to expand our distribution network we had to position ourselves as a more modern and fashionable product.
We have not changed anything in the composition of our product, which has been appreciated by customers for years (especially in several regions of Poland), but we wanted the appearance of the product to be more in line with modern trends.
What were your goals for this project?
We wanted to build a strong brand strategy, and at the same time we wanted to find a long-term business partner (agency).
How did you select Kreatik?
We knew that this agency has a lot of experience working for clients from FMCG industry
Describe the scope of their work in detail.
Due to the need to refresh the image of the brand that has been on the market since 1997, we hired Kreatik to work with us to develop a new brand image. We met at a strategic workshop and worked out a direction together. Then, Kreatik designed visual identification materials for us, such as: business cards, e-mail footer and letterhead.
To support the sales department, a new website and catalogs (in print and online versions) were also created. There are also social media channels (Facebook and Instagram) and a video spot that will be promoted on the Internet.
What was the team composition?
At the strategic workshops, we met Maria, CEO at Kreatik and strategist, Monika - a UX specialist and Marta - our future Account Manager and Content Manager. We also cooperated with Magda, responsible for social media channels and cooperation with influencers.
We also know that there was a team responsible for the implementation of the website, graphic designers and motion designers, but we did not meet them.
Can you share any outcomes from the project that demonstrate progress or success?
It is obvious that building a brand image is a long-term process, and we have to wait a while for the first results. However, we are satisfied with the direction the brand has taken.
How effective was the workflow between your team and theirs?
Kreatik always listens to our opinion, apart from the weekly reports, we tried to meet at least once every 2 weeks.
What did you find most impressive about this company?
What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don't agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.
It is also important for us that the team, often presenting their ideas to the Management Board or the Supervisory Board, willingly shares their knowledge and explains the intricate nuances of marketing to people from other fields.
Additionally, I like the beginning of our cooperation within the framework of joint strategic workshops, where we were able to get to know the Kreatik team better and talk about our vision and goals, and the agency better understood our intentions. I knew it was important for the team to respond to our needs, but also to advise us on the best solution.
Are there any areas for improvement?
I have no comparison at work with other agencies, so it's hard for me to answer this question, but in terms of quality and communication, I don't see such a need.
the project
Video Marketing for Animal Nonprofit
"Certainly their greatest strength is creativity."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the president of the "Głosem Zwierząt" Foundation, which was created so that we could speak on behalf of those who have no voice. At the root of our action is disagreement - disagreement with cruel fate, treatment of animals as things, human indifference to their suffering, and impunity of people who bully them.
We are connected by passion and commitment to the protection of animal rights and the belief that we will be able to change their fate and make people treat them with due respect. One saved existence will not change the whole world, but it will change the whole world for this one animal.
For what projects/services did your company hire Kreatik?
We hired the Kreatik team to help us with a campaign that draws attention to the problem of homeless animals and show the activities of our Foundation.
We wanted to create a video campaign that would show the purpose of our activities in an original way. We wanted a wide reach so that as many people as possible learn about our Foundation and what we do on a daily basis.
What were your goals for this project?
The main goal of the campaign was to promote the idea of "Don’t buy, adopt." We also wanted to encourage people to financially suport our organization.
How did you select Kreatik?
We knew that this agency had experience in creating engaging campaigns for which they were previously awarded.
Describe the video(s) and the process in detail.
After the decision to start our cooperation, we had a kick-off meeting. Together with the agency and the director&producers team we talked about the purpose of the project, the requirements for the film, and technical details. Kreatik presented several creative visions.
They suggested that the key message should be built on a humorous and cheerful base as opposed to the heartbreaking campaigns that are usually seen in our field. We decided that the action was to be set in the recent past and this time it will be people who will be wooing for the attention of the animals. We went through the script writing process together.
The producers proposed a studio, scenography and, above all, actors who would meet our needs. We were lucky as all actors which agreed to perform in the campaign are very popular in Poland and decided to work pro bono. After a one-day film set, the director and editors got down to work.
The agency made sure that the final effect was in line with the original assumptions. Kreatik has prepared a key visual, media promotion plan, different versions of press releases and posts for social media channels.
Kreatik also made sure to contact influencers and opinion leaders who helped us promote the campaign.
What was your vendors' project management or feedback process?
Throughout the project, we worked with Maria Połońska, who is the CEO and strategist at Kreatik.
Apart from Maria, Magdalena Węcłaś and Marta Rzymkowska were also permanently involved in this project, both of whom were co-authors of the video script and comprehensively dealt with ePR (press articles, media contact, performance campaign on Facebook and Instagram).
Dawid Bartodziej was responsible for the campaign on the Youtube channel, and Joanna Kluczka designed the KV of the entire action.
Can you share any outcomes from the project that demonstrate progress or success?
Certainly, the first responses of Internet users were the reason to be satisfied, which almost exclusively were very positive. I also know that the Kreatik agency has already been awarded in the Golden Arrow marketing competition for this production.
Thanks to a small performance campaign and PR activities, our campaign reached almost a million views on YouTube, over 500,000 views on Facebook and Instagram.
According to the Newspoint (media monitoring portal), the reach of our activities amounted to 1.3 million recipients, which allowed them to estimate the media equivalent of 152k zł.
How effective was the workflow between your team and theirs?
We are satisfied with the way we communicate. The entire team of Kreatik was very involved in the project, presented us with different options and always spoke openly about their artistic vision, trying to reconcile it with the communication requirements of non-profit organizations.
What did you find most impressive about this company?
Certainly their greatest strength is creativity. The way they approached the topic of promoting the animal adoption campaign was very interesting, fresh, but also showed our message in a simple and understandable way.
Yes, they did it on a non-standard basis, but everyone easily understood what the campaign was about. Another reason why I would recommend Kreatik is their ease of communication, accessibility and the ability to adapt to changes and requests from the client.
Are there any areas for improvement?
I can't easily point the area to improve.
the project
E-Commerce Development for Wholesale Distribution Company
"Kreatik thinks outside the box."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an e-commerce sales manager at a wholesale distribution company.
What challenge were you trying to address with Kreatik?
We hired Kreatik to develop an e-commerce platform.
What was the scope of their involvement?
Kreatik built a vendor platform that allows the sellers to manage their offers, prices, and orders on the marketplace. Their team designed the portal and created UX graphics.
How did you come to work with Kreatik?
We worked with Kreatik on previous projects. Their team came highly recommended from another IT provider. We no longer work with that IT provider but continued our partnership with Kreatik.
How much have you invested with them?
The project cost $25,000.
What is the status of this engagement?
We worked with Kreatik between November 2017–May 2018.
What evidence can you share that demonstrates the impact of the engagement?
Kreatik provided a lot of input into the product. Their team was proactive with formulating new ideas. The engagement was efficient, responsive and cooperative. Everything went according to plan. We will recommend their team to other clients.
How did Kreatik perform from a project management standpoint?
Their project management style was professional. Kreatik made out team feel cared about. There was a member of their team that made sure everything ran smoothly and according to plan.
What did you find most impressive about them?
Kreatik thinks outside the box. Their team knows we need to be cost-efficient and don’t explore expensive solutions. They provide high quality at a sensible price.
Are there any areas they could improve?
We pressured them to complete steps fast. Sometimes they lacked accuracy, but for the most part, they prepared the product in an appropriate amount of time.
the project
App Development for World Food Company
“They’ve definitely proven what they’re capable of.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CRM business systems manager of Danone Group. I’m responsible for various system projects related to leads management.
What challenge were you trying to address with Kreatik?
We had a global initiative within the company for increasing efficiency in order to generate savings. We needed to be able to properly distribute information in an accessible way for our top management so they could implement various concepts across business worldwide on a daily basis. We wanted to do this in the most user-friendly way, but also have the information be secure and only accessible by the right people.
What was the scope of their involvement?
We used web-based technologies, including the single sign-on platform integration. We don’t have native applications, but the design is responsive and seamlessly displayable on desktops and mobile devices.
What is the team composition?
I mainly worked with a project manager from Kreatik’s team, so I was able to share details with a single contact. I’m unsure sure how many developers worked on our project since I never needed to ask.
How did you come to work with Kreatik?
We had the opportunity to work with them in other areas (mainly marketing materials), and I was satisfied with the collaboration and their skill level. We had to come up with a good solution quickly, so we looked to a partner we could trust.
How much have you invested with them?
We spent between €10,000–€50,000 [U.S. $12,021–$60,109].
What is the status of this engagement?
We started working with Kreatik in September or October. The main part was delivered, and we made a few extensions to it later on. We may work further on the product with Kreatik depending on our needs.
What evidence can you share that demonstrates the impact of the engagement?
The feedback from our key stakeholders has been positive. Kreatik delivered a good quality solution on time despite a strict schedule. We haven’t experienced any problems in terms of time management or quality.
Statistics are hard to pinpoint because we’ve used the product internally. It has a specific user base, so we can’t measure it from a consumer standpoint.
How did Kreatik perform from a project management standpoint?
Working with a single point of contact was a comfortable arrangement for me. The project manager handled the work and had good response times, and I don’t recall any missed deadlines. We used various channels for communication, including phone calls, email, and Slack.
What did you find most impressive about them?
We had a lot of pressure regarding time and uncertainty within different parts of our organization. Kreatik was efficient in working within a strict schedule. They also stood out during the strategic part because they understood our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution.
The collaboration has been good, and they’ve definitely proven what they’re capable of.
Are there any areas they could improve?
Nothing specific comes to mind.
Do you have any advice for future clients of theirs?
Be very honest in expressing needs and try to explain problems clearly so that they can find a solution. The more transparency there is, the better the chance that the delivery will be better than expected.
Thanks to Kreatik's efforts, the company received valuable recommendations on creative matters. The team regularly reported the project's progress through weekly meetings and effectively managed the workflow in Notion and Asana. Overall, they were skilled, creative, and prompt during the engagement.