Kreatik

Please describe your company and your position there.

I am the JuniorTrade Marketing Specialist in Żabka Polska sp. z o.o., the largest chain of small grocery stores operating in Poland on a franchise basis, established in 1998.

For what projects/services did your company hire Kreatik?

We needed support during the opening of the first Żabka stores in particular cities in Poland. We asked Kreatik for communication strategy and implementation of promotional activities.

How did you select this vendor and what were the deciding factors?

Kreatik came to us willing to cooperate. At that time, we were conducting a tender for the creation of communication and proposals for activities related to the opening of new stores, to which we invited Kreatik. Their proposals met with our interest.

Describe the project in detail and walk through the stages of the project.

At the beginning, we asked Kreatik to present communication and promotional activities proposals for the opening of our new stores. Kreatik approached the matter very honestly. Before we were shown the offer, we received specific questions related to the offer on the basis of which Kreatik developed the concepts. Ultimately, we were offered three concepts from which we chose one. Kreatik showed not only creativity but also an understanding of our strategy and market positioning. Later on, Kreatik was responsible for creating promotional materials that were in line with the assumptions of the previously chosen concept.

As part of the promotion, Kreatik designed graphic materials - KV, posters, leaflets, discount coupons and coffee mug wraps. We could count on timeliness and professionally made promotional materials. Kreatik was also responsible for the production of some of them.

How many resources from the vendor's team worked with you, and what were their positions?

At the beginning, we had contact with CEO Maria Połońska, who is a strategist, and with New Business Manager Wojtek Górnaś. At a later stage, we also had contact with Agnieszka Mieszała, who is the Project Manager. We know that more people were involved in the project, such as UX Designer, Graphic Designer and Content Manager.

Can you share any outcomes from the project that demonstrate progress or success?

The actions on the occasion of the opening of new stores were received positively by the residents, which was our goal. Customers willingly used promotional activities prepared for them.

How effective was the workflow between your team and theirs?

Kreatik was very communicative and timely at every stage. During the cooperation, we felt that Kreatik is a reliable partner for cooperation. We could also count on their quick reactions when we needed changes and their help in the project.

What did you find most impressive or unique about this company?

Kreatik showed not only creativity in the proposed solutions, but also did not forget about our assumptions, the needs of our clients and the current situation. We also received proposals for actions for the period of the pandemic. The cooperation at the implementation stage showed that Kreatik fulfills its obligations on time. Communication went very smoothly. We had constant contact with the Project Manager from Kreatik and we were kept informed about the stage of their work.

Are there any areas for improvement or something they could have done differently?

I am not able to say any things that could have a negative impact on cooperation with Kreatik. Their flexibility, quick response time and project manager service were really top notch.

Please describe your company and your position there.

I am the Head of Marketing responsible for the marketing support across digital and non-digital channels of all our investments in Tree Development Group - top real estate company. The company has been operating on the market for over 13 years. We offer flats, apartments and houses in intimate housing estates distinguished by an attractive location.

For what projects/services did your company hire Kreatik, and what were your goals?

We wanted the website to reflect the prestigious nature of the investment, and at the same time to be modern, quick and easy to edit. UX design was also important to us - we wanted potential apartment buyers to be able to use a intuitive website.

How did you select Kreatik and what were the deciding factors?

Kreatik convinced us with experience in designing websites and the rich portfolio of websites of various types. We also knew that they had previously been awarded for the design of other projects.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The first stage of our cooperation was to establish the inspiration in the context of the logo, then the agency proposed a logo and brand book design. We started working on the website from working on mock-ups, then, based on inspiration, the design of the main page and subpages was created.

fter our approval, Kreatik moved to website development. At the last stage of our cooperation recent changes have been made and all content has been completed.

How many people from the vendor's team worked with you, and what were their positions?

Our contact was Agnieszka - Account and PM and she coordinated the entire project. During her vacation, Dawid, Head of Delivery, replaced her. I did not have direct contact with other employees, but the team working for us certainly included UX designer, UI designer and web developers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are pleased with the possibility of simply editing of the website, which was very important to us from the very beginning. We are also pleased with the website design. Our satisfaction may be confirmed by the fact that we are just starting cooperation with the Kreatik agency on the website for the next investment.

Describe their project management style, including communication tools and timelines.

The work proceeded according to the schedule and any shifts were always communicated. Every week we received a weekly report with completed and planned tasks. We have communicated by e-mail and telephone, and we discussed mock-ups and graphic designs together in the Invision web application.

What did you find most impressive or unique about this company?

We were really confident in Kreatik's abilities and experience in the industry. During our cooperation on the new website, we consulted the team on UX solutions and tools and we could always count on professional support.

Are there any areas for improvement or something they could have done differently?

Due to the complex decision-making process in companies like ours, Kreatik should assume longer time for customer feedback and more than one round of corrections. Besides, I don't see any need to change the way the agency works.

Please describe your company and your position there.

I'm HR Coordinator in Orbico Group responsible for employer branding activites, builiding employees engagement and digitalization HR processes. Orbico Group is No. 1 distributor in Europe, which was founded in 1987. 

For what projects/services did your company hire Kreatik, and what were your goals?

Digitalization of the current HR solution, which functions only in the traditional paper version, and which is used mainly by office and warehouse employees. The solution is a 'thank you cards', a way to thank colleagues for their support in their daily work - in the spirit of feedback.

How did you select Kreatik and what were the deciding factors?

Through an organized tender. When talking to external companies, we took into account the size of the organization, international experience, understanding of the project, and potential ideas for the development of the application.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Once we selected Kreatik we had two discovery meetings to discuss our goals and objectives. Within first two weeks we received mockup and initial design of the applicaton. After internal agreement with our HR Director an HR&CD team, we provided the feedback and Kreatik finalized the all changes.

After our approval, Kreatik started designing the website. Then we got a test environment that helped us catch potential bugs. After one round of corrections, the application was transferred to our internal server.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager to support us and serve as the main point of contract throughout the project. The Project Manager always attached an additional person on the copy, who took over the project in the moment of absence. The terms of the contract were agreed with the owner of the company.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the first month of launching the application, employees almost 1,500 thank-you cards. This means that 50% of the Orbico e-mail users received cards. It is a huge success! We are planning further communication campaigns that will support the operation of the tool and remind employees that it is worth to appretiate others.

Describe their project management style, including communication tools and timelines.

The Project Manager assigned to the project sent action plan status with an update every week. At the time of difficulties or possible delays, we were informed on a regular basis. 90% of communication took place via e-mail. This form of cooperation allowed us to keep up to date with the project and report any difficulties to the management board in advance.

What did you find most impressive or unique about this company?

Our cooperation was certainly helped by the understanding of the project and an individual approach. Due to the fact that Kreatik had a similar solution in its organization, we quickly found a common language.

From the very beginning, clear rules of cooperation, assigning a project manager, open and transparent communication was our success. During the project implementation, the company proposed additional application functionalities that were not planned in the first phase of implementation.

It showed us that Kreatik is focused on the customer and his satisfaction, and not on closing another project.

Are there any areas for improvement or something they could have done differently?

The only area for improvement is taking into account large organizations in which the decision-making process is quite long before specifying the time for signing the contract in the action plan. Communicating contentious points of the contract to customers during the second meeting or sending the draft contract at the negotiation stage can speed up the proces.

Please describe your company and your position there.

I am the the brand manager of Galicjanka. In 2020, the brand underwent a complete rebranding, gaining new labels and image (KV, claim) and also promotion tools.

For what projects/services did your company hire Kreatik?

The image of the Galicjanka brand has not changed for many years, we knew that in order to expand our distribution network we had to position ourselves as a more modern and fashionable product.

We have not changed anything in the composition of our product, which has been appreciated by customers for years (especially in several regions of Poland), but we wanted the appearance of the product to be more in line with modern trends.

What were your goals for this project?

We wanted to build a strong brand strategy, and at the same time we wanted to find a long-term business partner (agency).

How did you select Kreatik?

We knew that this agency has a lot of experience working for clients from FMCG industry

Describe the scope of their work in detail.

Due to the need to refresh the image of the brand that has been on the market since 1997, we hired Kreatik to work with us to develop a new brand image. We met at a strategic workshop and worked out a direction together. Then, Kreatik designed visual identification materials for us, such as: business cards, e-mail footer and letterhead.

To support the sales department, a new website and catalogs (in print and online versions) were also created. There are also social media channels (Facebook and Instagram) and a video spot that will be promoted on the Internet.

What was the team composition?

At the strategic workshops, we met Maria, CEO at Kreatik and strategist, Monika - a UX specialist and Marta - our future Account Manager and Content Manager. We also cooperated with Magda, responsible for social media channels and cooperation with influencers.

We also know that there was a team responsible for the implementation of the website, graphic designers and motion designers, but we did not meet them.

Can you share any outcomes from the project that demonstrate progress or success?

It is obvious that building a brand image is a long-term process, and we have to wait a while for the first results. However, we are satisfied with the direction the brand has taken.

How effective was the workflow between your team and theirs?

Kreatik always listens to our opinion, apart from the weekly reports, we tried to meet at least once every 2 weeks.

What did you find most impressive about this company?

What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don't agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.

It is also important for us that the team, often presenting their ideas to the Management Board or the Supervisory Board, willingly shares their knowledge and explains the intricate nuances of marketing to people from other fields.

Additionally, I like the beginning of our cooperation within the framework of joint strategic workshops, where we were able to get to know the Kreatik team better and talk about our vision and goals, and the agency better understood our intentions. I knew it was important for the team to respond to our needs, but also to advise us on the best solution.

Are there any areas for improvement?

I have no comparison at work with other agencies, so it's hard for me to answer this question, but in terms of quality and communication, I don't see such a need.

Please describe your company and your position there.

I am the president of the "Głosem Zwierząt" Foundation, which was created so that we could speak on behalf of those who have no voice. At the root of our action is disagreement - disagreement with cruel fate, treatment of animals as things, human indifference to their suffering, and impunity of people who bully them.

We are connected by passion and commitment to the protection of animal rights and the belief that we will be able to change their fate and make people treat them with due respect. One saved existence will not change the whole world, but it will change the whole world for this one animal.

For what projects/services did your company hire Kreatik?

We hired the Kreatik team to help us with a campaign that draws attention to the problem of homeless animals and show the activities of our Foundation.

We wanted to create a video campaign that would show the purpose of our activities in an original way. We wanted a wide reach so that as many people as possible learn about our Foundation and what we do on a daily basis.

What were your goals for this project?

The main goal of the campaign was to promote the idea of "Don’t buy, adopt." We also wanted to encourage people to financially suport our organization.

How did you select Kreatik?

We knew that this agency had experience in creating engaging campaigns for which they were previously awarded.

Describe the video(s) and the process in detail.

After the decision to start our cooperation, we had a kick-off meeting. Together with the agency and the director&producers team we talked about the purpose of the project, the requirements for the film, and technical details. Kreatik presented several creative visions.

They suggested that the key message should be built on a humorous and cheerful base as opposed to the heartbreaking campaigns that are usually seen in our field. We decided that the action was to be set in the recent past and this time it will be people who will be wooing for the attention of the animals. We went through the script writing process together.

The producers proposed a studio, scenography and, above all, actors who would meet our needs. We were lucky as all actors which agreed to perform in the campaign are very popular in Poland and decided to work pro bono. After a one-day film set, the director and editors got down to work.

The agency made sure that the final effect was in line with the original assumptions. Kreatik has prepared a key visual, media promotion plan, different versions of press releases and posts for social media channels.

Kreatik also made sure to contact influencers and opinion leaders who helped us promote the campaign.

What was your vendors' project management or feedback process?

Throughout the project, we worked with Maria Połońska, who is the CEO and strategist at Kreatik.

Apart from Maria, Magdalena Węcłaś and Marta Rzymkowska were also permanently involved in this project, both of whom were co-authors of the video script and comprehensively dealt with ePR (press articles, media contact, performance campaign on Facebook and Instagram).

Dawid Bartodziej was responsible for the campaign on the Youtube channel, and Joanna Kluczka designed the KV of the entire action.

Can you share any outcomes from the project that demonstrate progress or success?

Certainly, the first responses of Internet users were the reason to be satisfied, which almost exclusively were very positive. I also know that the Kreatik agency has already been awarded in the Golden Arrow marketing competition for this production.

Thanks to a small performance campaign and PR activities, our campaign reached almost a million views on YouTube, over 500,000 views on Facebook and Instagram.

According to the Newspoint (media monitoring portal), the reach of our activities amounted to 1.3 million recipients, which allowed them to estimate the media equivalent of 152k zł.

How effective was the workflow between your team and theirs?

We are satisfied with the way we communicate. The entire team of Kreatik was very involved in the project, presented us with different options and always spoke openly about their artistic vision, trying to reconcile it with the communication requirements of non-profit organizations.

What did you find most impressive about this company?

Certainly their greatest strength is creativity. The way they approached the topic of promoting the animal adoption campaign was very interesting, fresh, but also showed our message in a simple and understandable way.

Yes, they did it on a non-standard basis, but everyone easily understood what the campaign was about. Another reason why I would recommend Kreatik is their ease of communication, accessibility and the ability to adapt to changes and requests from the client.

Are there any areas for improvement?

I can't easily point the area to improve.

Introduce your business and what you do there.

I’m an e-commerce sales manager at a wholesale distribution company.

What challenge were you trying to address with Kreatik?

We hired Kreatik to develop an e-commerce platform.

What was the scope of their involvement?

Kreatik built a vendor platform that allows the sellers to manage their offers, prices, and orders on the marketplace. Their team designed the portal and created UX graphics.

How did you come to work with Kreatik?

We worked with Kreatik on previous projects. Their team came highly recommended from another IT provider. We no longer work with that IT provider but continued our partnership with Kreatik.

How much have you invested with them?

The project cost $25,000.

What is the status of this engagement?

We worked with Kreatik between November 2017–May 2018.

What evidence can you share that demonstrates the impact of the engagement?

Kreatik provided a lot of input into the product. Their team was proactive with formulating new ideas. The engagement was efficient, responsive and cooperative. Everything went according to plan. We will recommend their team to other clients.

How did Kreatik perform from a project management standpoint?

Their project management style was professional. Kreatik made out team feel cared about. There was a member of their team that made sure everything ran smoothly and according to plan.

What did you find most impressive about them?

Kreatik thinks outside the box. Their team knows we need to be cost-efficient and don’t explore expensive solutions. They provide high quality at a sensible price.

Are there any areas they could improve?

We pressured them to complete steps fast. Sometimes they lacked accuracy, but for the most part, they prepared the product in an appropriate amount of time.

Introduce your business and what you do there.

I’m the CRM business systems manager of Danone Group. I’m responsible for various system projects related to leads management.

What challenge were you trying to address with Kreatik?

We had a global initiative within the company for increasing efficiency in order to generate savings. We needed to be able to properly distribute information in an accessible way for our top management so they could implement various concepts across business worldwide on a daily basis. We wanted to do this in the most user-friendly way, but also have the information be secure and only accessible by the right people.

What was the scope of their involvement?

We used web-based technologies, including the single sign-on platform integration. We don’t have native applications, but the design is responsive and seamlessly displayable on desktops and mobile devices.

What is the team composition?

I mainly worked with a project manager from Kreatik’s team, so I was able to share details with a single contact. I’m unsure sure how many developers worked on our project since I never needed to ask.

How did you come to work with Kreatik?

We had the opportunity to work with them in other areas (mainly marketing materials), and I was satisfied with the collaboration and their skill level. We had to come up with a good solution quickly, so we looked to a partner we could trust.

How much have you invested with them?

We spent between €10,000–€50,000 [U.S. $12,021–$60,109].

What is the status of this engagement?

We started working with Kreatik in September or October. The main part was delivered, and we made a few extensions to it later on. We may work further on the product with Kreatik depending on our needs.

What evidence can you share that demonstrates the impact of the engagement?

The feedback from our key stakeholders has been positive. Kreatik delivered a good quality solution on time despite a strict schedule. We haven’t experienced any problems in terms of time management or quality.

Statistics are hard to pinpoint because we’ve used the product internally. It has a specific user base, so we can’t measure it from a consumer standpoint.

How did Kreatik perform from a project management standpoint?

Working with a single point of contact was a comfortable arrangement for me. The project manager handled the work and had good response times, and I don’t recall any missed deadlines. We used various channels for communication, including phone calls, email, and Slack.

What did you find most impressive about them?

We had a lot of pressure regarding time and uncertainty within different parts of our organization. Kreatik was efficient in working within a strict schedule. They also stood out during the strategic part because they understood our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution.

The collaboration has been good, and they’ve definitely proven what they’re capable of.

Are there any areas they could improve?

Nothing specific comes to mind.

Do you have any advice for future clients of theirs?

Be very honest in expressing needs and try to explain problems clearly so that they can find a solution. The more transparency there is, the better the chance that the delivery will be better than expected.

Introduce your business and what you do there.

I am the Europe marketing and site development director for Eurocash Poland. I work for the national wholesale division of the company.

What challenge were you trying to address with Kreatik?

We didn’t have a B2B client website.

What was the scope of their involvement?

Kreatik developed our mobile responsive website and supported us with marketing challenges like our CRM projects. We support B2B clients in their B2C activations since this leads to them buying more from us. In identifying the best prices and online strategies, they first analyzed our whole business model, the chain of production, and wholesale and retail operations. They identified a few channels with the best potential for implementing mobile strategies and developed three apps supporting our clients in their business. The first one is an online solution which allows clients to prepare their own leaflets and posters promoting products inside of their shops. After finishing a project, the user can order it from us or download and print it themselves. The second app is meant to teach salespeople how to sell products in a modern way. It’s a mobile app with quizzes and videos in different categories. The third and most complicated app is a mobile solution which allows consumers to search for the best alcohol prices in their locations. The app displays a map with the best prices for their queries. Both mobile apps were made for iOS and Android and feature web admin panels for shop owners. Kreatik selected the required technologies.

What is the team composition?

Overall, 20–25 subcontractors and people from Kreatik’s side were engaged at different stages of our projects. The engagement required different skill sets from their team from UX to the coding itself.

How did you come to work with Kreatik?

It was important to me that the partner would focus on understanding my business and help me develop everything I needed, rather than on making money. Kreatik acted like a partner rather than a supplier and tried to understand my needs from the beginning and how their work could help my business be successful. It was also important that they deliver good work on time and at an acceptable cost, but this is the basis of any proper collaboration.

How much have you invested with them?

The full project cost around zł1 million Polish zloty [$280,000].

What is the status of this engagement?

We started working with Kreatik in November 2014. Our latest project was for developing the three apps. The collaboration is ongoing for marketing materials and functionality changes on the apps.

What evidence can you share that demonstrates the impact of the engagement?

Currently, 40% of our traffic comes from mobile devices so making the site responsive was a good direction from the beginning. For a big part of the market, it’s impossible to use marketing agencies to create leaflets so our solution addressed the challenge. Clients can promote their products and prices in a modern way. All the solutions developed were warmly welcomed by the market, perceived as innovative and nice-looking. These are rather intangible results, but we are still at the beginning of the implementation.

How did Kreatik perform from a project management standpoint?

We have used JIRA for task management. I have no negative remarks regarding their project delivery. Kreatik was the best agency out of the three I’ve worked with in terms of keeping deadlines and informing us about timeline issues in advance. They were able to grow their team in order to fulfill our needs, which is not an easy task.

What did you find most impressive about them?

They are also nice people. We’ve gone to parties together and have become friends. Their key asset is the ability to understand the client’s business and help them grow.

Are there any areas they could improve?

No.

Do you have any advice for future clients of theirs?

Making a proper introduction in the process will make the partner understand the client better. This time investment will yield a higher return than just giving a short brief.

Introduce your business and what you do there.

We’re an interior design with a headquarters in Poland. We have 12 branches and 150 employees. I’m the marketing assistant to the management board.

What challenge were you trying to address with Kreatik?

We went through a rebranding and decided we needed a completely new website developed.

What was the scope of their involvement?

They created an inspirational website for us on WordPress. It’s not an e-commerce store, but it does include our products without prices. There are pictures and inspiration for interior design. We also plugged some visual components into it.

What is the team composition?

I interacted with four people, including a main contact, programmer, graphic designer, and the boss of the company, who provided constant supervision.

How did you come to work with Kreatik?

They provided us with the most complex and detailed offer. They put a lot of effort into creating the infrastructure of the website. They were the priciest, but we hired an exterior consultant who informed us that their offer was also the most professional.

How much have you invested with them?

We spent €7,700 euros [U.S. $9,120].

What is the status of this engagement?

We started working together in March of this year, and the projected was completed in November. We’re still in contact, and I email them all the time with questions.

What evidence can you share that demonstrates the impact of the engagement?

The website is much better than the previous one. People are impressed with the functionality and graphics. However, I have received some negative opinions regarding graphics, and we’re sorting that out with Kreatik. I let them know that we should maybe do a bit of listing on the website. We deal with designers and architects who are very particular.

How did Kreatik perform from a project management standpoint?

Their project management was the best part of working with them. I’m not experienced with websites, and they really guided me through everything. They were also very organized. They met deadlines and reminded me about them, and also emailed me constantly asking what was needed. They were the ones making sure we met our deadlines. I could maybe be the person responsible for the small delays. They patiently answer my emails, even now, to guide me through the website.

What did you find most impressive about them?

I have no comparison. The previous website was from 20 years ago, so the new website was a huge step towards progress. They put all the tables in Excel, and they were always reminding me about our deadlines.

Are there any areas they could improve?

The only negative aspect was the price, because they aren’t cheap. I received much cheaper offers from other companies. There were a lot of problems and new ideas during the whole website creation progress, but each new idea had a new price. When working with someone, hope remains that they will give a better price or discount for further steps. However, with Kreatik, new prices were attached to new functionalities.

Do you have any advice for potential customers?

Study the architecture they provide. I thought it was going to be flexible, but it wasn’t. They really worked hard on that initial offer, because all the other offers were very general. They designed the whole website at the stage of offering. My mistake was failing to discuss functionalities prior to having to add them, which ended up costing me extra money.